Choco news 2015 by Southern Lakes Newspapers

in BURLINGTON, WIS.

www.chocolatefest.com

ChocolateFest 2015

May 22-25, 2015

Published by your

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2015 CHOCOLATEFEST

cmyk ChocolateFest ChocolateFest

EXPRESS EXPRESS

ED NADOLSKI ChocolateFest News

The North American Midway Entertainment carnival hosted by the Burlington Rotary Club remains a popular attraction at ChocolateFest. The world’s largest traveling carnival offers special wristband ride promotions and a Mega Pass, which allows unlimited use of the rides throughout the festival.

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2015 ChocolateFest

at a glance

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COST OF ADMISSION: Children 4 and under – free; Children 5-12 – $2.50 in advance, $3 during at gate; people over the age of 12 – $7 in advance, $8 during festival. Tickets are available in advance at Burlington area stores and Fox River State Bank until noon May 22. Festival-goers may also take advantage of discounted admission on Friday, May 22, as part of the Pack The Pantry For Love, Inc., promotion – Adults will be admitted for 5 non-perishable food items or $5 cash (Regular gate tickets will also be accepted). FESTIVAL HOURS: Thursday, May 21, – 5 p.m. close, no gate admission fee – carnival high school battle of the bands only; Friday, May 22, 4 p.m. to midnight Fireworks at dusk; Saturday, May 23, 10 a.m. to midnight; Sunday, May 24, 10 a.m. to midnight; Monday, May 25, noon to 7 p.m. EVENTS GALORE: The Chocolate Experience Tent (which houses the chocolate vendors, chef demonstrations, chocolate eating contests, and a variety of family friendly activities) hours are: Friday, May 23, 4 to 9 p.m.; Saturday, May 24, 10 a.m. to 9 p.m.; Sunday, May 25, 10 a.m. to 9 p.m.; Monday 11 a.m. to 7 p.m. Chocolate vendors charge for the chocolate items they sell. You may also purchase a Taster Ticket for $8 in the Chocolate Experience Tent that allows you to sample 12 items from pre-determined chocolate vendors. All of the festival entertainment is free. ENTERTAINMENT: This year’s main stage headliners include: Markstock on Friday at 9 p.m.; The Love Monkeys on Saturday at 8 p.m.; Bella

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Cain on Sunday at 8 p.m.; Pat McCurdy on Sunday at 3:30 p.m. COST FOR OTHER ACTIVITIES: In addition to the entrance ticket costs, there are activities that cost additional money. There is a large selection of food and other vendors (T-shirts, etc.) who charge for their fare. The festival also offers a carnival which charges for its rides. You may purchase a wristband to ride unlimited rides during certain time periods. CARNIVAL RIDE BAND HOURS: (Tickets on site $25) Thursday 5 p.m. to close; Friday, not available; Saturday 10 a.m. to 5 p.m. and 6 p.m. to close; Sunday 10 a.m. to 5 p.m. and 6 p.m. to close; Monday noon to close. Individual tickets for rides are $1.50, 22 tickets for $28, or 55 tickets for $60. HOW MUCH TIME DO I NEED? This all depends on what you chose to do when you get here. Many families return multiple days to see specific entertainment, enjoy carnival rides, and participate in the Chocolate Experience Tent activities. WHO RUNS THE FESTIVAL: Burlington’s ChocolateFest is run completely by volunteers. The vendors and the carnival, however, represent themselves. NO CARRY-INS: Carry-ins are not allowed. BATHROOMS: The festival has portable toilets in various places around the grounds. CARNIVAL RIDES: The festival includes the world’s largest traveling carnival – it is a set-up and take down operation. INFORMATION: www.chocolatefest.com

ChocolateFest News 2015 A publication of The Burlington Standard Press and Southern Lakes Newspapers LLC

1102 Ann St., Delavan, WI 53115 • (262) 728-3411 • www.myracinecounty.com EDITOR IN CHIEF…Ed Nadolski • SPECIAL SECTIONS…Tracy Ouellette ADVERTISING DIRECTOR…Vicki Vanderwerff SPECIAL SECTIONS ADVERTISING…Karen Dubinsky • CREATIVE DIRECTOR…Sue Z. Lange For advertising opportunities, please call (262) 763-2575

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On the cover The Chocolate Experience tent at ChocolateFest features chocolate-inspired 201846

activities such as the chocolate eating contest. The tent is air conditioned to prevent messy meltdowns. (Photo by Ed Nadolski)

2015 CHOCOLATEFEST

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ED NADOLSKI ChocolateFest News

Throughout the weekend May 22-25 Chris Jones – hypnotist and illusionist Musical acts Granpa Cratchet – puppet show Chef Demonstrations Chocolate Eating Contest Petting Zoo Commercial Expo Tent All American Lumberjack Show

Things to do at SPECIAL EVENTS Chef Meltdown Friday, May 22, 6 p.m. Fireworks Friday, May 22, 9 p.m. Helicopter rides (Weather permitting.) Jaycees Arts & Crafts Saturday and Sunday, May 23-24, 10 a.m. to 5 p.m. NASCAR Exhibit (Daily) Veteran’s Memorial Day Parade Monday, May 25, 9 a.m. through downtown Burlington. Followed by Memorial Service at 10:30 a.m. in Echo Park

ChocolateFest

Main Stage • 6 p.m. Lunch Money Bullies (‘80s top 40) • 9 p.m. Markstock, featuring Madfact

Wanasek Stage • 6 p.m. Battle of the Bands (21 and older) • 10 p.m. Battle of the Bands winner Family Land Area Great American Duck Race Granpa Crachet (live puppet show) All American Lumberjacks (log boom racing, racing hot saws, log rolling, ax throwing, Lumber Camp)

SATURDAY, MAY 23

ChocolateFest contest • 3 p.m. Chocolate City Idol, live band karaoke singing competition for all ages • 6:30 p.m. Chris Jones (hypnotist and illusionist) • 8 p.m. Mad Bark (classic rock, current hits) Family Land Area Great American Duck Races Granpa Crachet (live puppet show) All American Lumberjacks (log boom racing, racing hot saws, log rolling, ax throwing, Lumber Camp)

SUNDAY, MAY 24

10 a.m. to midnight • Carnival, 10 a.m. to close • 11 a.m. Project Yum-Way (30-minute on-the-spot) • 3 p.m. Choco-Pong • 5 p.m. Family Food Feud • 6 p.m. Choco Minute-to-Win-It

10 a.m. to midnight • Carnival, 10 a.m. to close Noon Choco-Pong • 2 p.m. Choco Minute-to-Win-It competition 3 p.m. Project Yum-Way (30-Minute On the Spot) 6 p.m. Let’s Make A Deal’icious 7 p.m. Family Food Feud

Chocolate Experience Tent Chocolate events all day

4 p.m. to midnight • Burlington Rotary presents The Carnival 4 p.m. to close • 6 p.m. Chef Meltdown – professional chef competition similar to Food Network’s “Chopped

Main Stage • 12:30 p.m. Allure Electric Orchestra (pop, rock, country) • 4 p.m. Orange Crush • 8 p.m. Love Monkeys

Main Stage • 1 p.m. Big Al Wetzel Band (classic country, adult contemporary) • 5 p.m. Reverend Raven (blues) • 9 p.m. Bella Cain (top 40 country)

Chocolate Experience Tent Chocolate events all day

Wanasek Stage • 1 p.m. Miss Burlington Area

Wanasek Stage • 11:30 a.m. Audio Phelia

THURSDAY, MAY 21 • 5 p.m. to close – no gate admission – carnival only Main Stage • 6 p.m. High School Battle of the Bands

FRIDAY, MAY 22

The Chocolate Experience Tent is the place to be for fun at ChocolateFest. With activities like the Choco Dig and multiple chocolate-eating contests, festivalgoers can satisfy their sweet tooth anytime of the day.

• 1:30 p.m. Chris Jones (hypnotist and illusionist) • 3 p.m. TBA • 7 p.m. TBA Family Land Area Great American Duck Races Granpa Crachet (live puppet show) All American Lumberjacks

MONDAY, MAY 25 11 a.m. to 8 p.m. • Parade 9 a.m. • Memorial Service 10:30 a.m. • Carnival, noon to close • 2 p.m. Giant Chocolate Jenga (new event) Chocolate Experience Tent Chocolate events all day Main Stage • Noon The Britins (Beatles tribute band) • 3:30 p.m. Pat McCurdy Wanasek Stage • Noon Chris Jones (hypnotist and illusionist) • 1:30 p.m. Creason Studios, Fiddle Stunt Signature Strings Family Land Area Great American Duck Races Granpa Crachet (live puppet show) All American Lumberjacks (log boom racing, racing hot saws, log rolling, ax throwing, Lumber Camp)

Who’s on the MAIN STAGE?

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2015 CHOCOLATEFEST

Headliners at ChocolateFest offer eclectic mix of music and fun This year’s Main Stage acts have a little something for everyone, from classic rock, to contemporary country to a Beatles tribute, the variety of music at ChocolateFest will entertain the crowds throughout the entire weekend. New to Chocolate Fest are The Love Monkeys, who will light up the stage with their rock, pop, reggae, country and original music. Native to Milwaukee, the band members are: John Hauser (lead vocals), Andy Palen (lead guitar/vocals), Nick Grider (bass/vocals), Jason (drums), Daryl Muma (guitar/vocals), and Carlos Adames (percussion); Featured guest with the band include, vocalist J.D. Rankin and David Adler.

THE LINE UP Thursday, May 21 6 p.m. High School Battle of the Bands Friday, May 22 6 p.m. Lunch Money Bullies (‘80s top 40) 9 p.m. Markstock, featuring Madfact Saturday, May 23 12:30 p.m. Allure Electric Orchestra (pop, rock, country) 4 p.m. Orange Crush 8 p.m. Love Monkeys

Sunday, May 24 1 p.m. Big Al Wetzel Band (classic country, adult contemporary) 5 p.m. Reverend Raven (blues) 9 p.m. Bella Cain (top 40 country)

Love Monkeys

Allure Electric Orchestra

Orange Crush

The Britins

Monday, May 25 Noon The Britins (Beatles tribute band) 3:30 p.m. Pat McCurdy

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The sweetest of the sweet Amber Riley-Eckman

Haley Lynam

Lauren Wolfson

Stephanie Parco

Who will be crowned

Miss Burlington?

our Burlington area young women will vie for the title of Miss Burlington Area ChocolateFest 2016 Saturday, May 23, at 1 p.m. on the Wanasek Stage at ChocolateFest. Named the “sweetest pageant in the state” by Secretary of Tourism Stephanie Klett, this is the 31st year of the pageant. A local preliminary for Miss Wisconsin and Miss America, the Miss Burlington Area 2016 winner will compete next year at Miss Wisconsin for a chance to compete at Miss America. Miss BAC is a holdover pageant, meaning the winner completes her yearlong reign before competing at Miss Wisconsin. Last year’s winner, Alexandria Knight, will compete at Miss Wisconsin in June. All competitors participate in five areas of competition: talent, presence and poise in evening gown, on-stage question, interview and lifestyle and fitness in swimwear. This year’s competitors are:

Haley Lynam Lynam is the daughter of Julie and Brian Lynam of Racine. Lynam will play the violin for her talent presentation and has chosen “Autism Speaks” for her community service platform. She is a student at Marquette University, where she hopes to pursue a doctorate in physical therapy. Stephanie Parco Parco is the daughter of Kevin and Beth Parco of Racine. Parco will dance for her talent presentation and has chosen “Creating Memories Through Wish of a Lifetime” as her community service platform. She is a student at the University of Wisconsin-Parkside, where she is a communications major. Amber Riley-Eckman Riley-Eckman is the daughter of Tim Eckman and Rich and Suanne Riley of Waterford. Riley-Eckman will play the violin for her talent presentation and has chosen “Raise the Awareness of Pancreatic Cancer” for her community service platform. She hopes to become a respiratory therapist.

Lauren Wolfson Wolfson is the daughter of Robert and Laura Wolfson of Waterford. Wolfson will sing for her talent presentation and has chosen “Mental Health Awareness” as her community service platform. She is a student at Carthage College pursing a Bachelor of the Arts degree in hopes of becoming a film actress. The mistress of ceremonies for the event is Miss BAC 2014 Ashely Monti, assisted by Miss BAC 2006 Caitlin Machol. Miss Racine 2015 Alyssa Bohm, Miss Milwaukee 2015 Haylee Bande and Monti will provide special performances, as will Steppin’ Out, a local barbershop quartet. The prizes The winner of the pageant will receive a $500 scholarship from Miller Motors and North Shore Bank, a $50 cash award and the crown from Fluegge Optical, a sash from Machol, and flowers from Gia Bella in Burlington. The first runner-up will receive $100 from the City of Burlington, a $100 cash award from Fluegge Optical and a flower

Miss Burlington Area ChocolateFest contest 1 p.m. Saturday, May 23 WANASEK STAGE

from the Pink Peony Floral Shoppe in Waterford. Each of the other contestants will receive a $50 cash award from Worldwide Limited LTD and a flower from the Pink Peony. DJ Custom Floral of Wind Lake is donating flowers for the judges, while Richter’s Marketplace is donating the judges’ gifts. Additional award include the top interview award from Miss BAC 1999 Julia Hansch and Miss BAC 2002 JanaLee Hitchcock and her husband Tom. There is also a top talent award from an anonymous donor. In case of inclement weather, the pageant will be held at the Burlington High School commons. For more information, contact pageant director Sue Johnson at (262) 534-3651.

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2015 CHOCOLATEFEST

ChocolateFest

memories

PHOTOS BY ED NADOLSKI ChocolateFest News

Clockwise from top: Chocolate sculptor Dave Andrews of Wauwatosa puts the finishing touches on his creation, dubbed “What a World” at Burlington’s 2014 ChocolateFest. The sculpture captures the Wicked Witch of the West from “The Wizard of Oz” as she’s melting and uttering her signature phrase. The sculpture was judged best among the four created during the festival; the annual Veteran’s Memorial Day Parade marches through downtown Burlington; the Chocolate Experience Tent hosts chef demonstrations all weekend long to entertain the foodies; and the midway opens Thursday at 5 p.m. and runs until Monday at 7 p.m.

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Tempt your tastebuds

Explore the best of the best carnival foods Summer is a time of year when empty parking lots or fields get transformed into magical places of wonder. When the carnival comes to town, once barren spaces are filled with blinking lights and the hum of mechanical rides that treat thrill seekers to a whirling dervish of excitement. Cheers, jeers and game attendants can be heard, and the savory aroma of fried delights wafts in the breeze. Traveling fairs and carnivals are hallmarks of late spring and summer. Comprised of vendors, games of chance, amusement rides, and more, these events attract scores of spectators. Historians believe the 1893 Chicago World’s Fair served as a catalyst for the creation of traveling carnivals. After the World’s Fair closed, traveling carnival companies began to tour the United States and abroad. The idea of mobile carnivals may have also been made trendy by the popularity of amusement areas like Coney Island and Atlantic City. Although the rides and attractions certainly entice their share of carnival visitors, for many the unique culinary offerings available at fairs and carnivals are a big attraction as well. At carnivals, many people indulge in foods that are best enjoyed sparingly, such as fried foods, sticky sweets and meats on a stick. The following are some of the more popular fair foods.

Funnel cakes What would a carnival be without some variation of fried dough? From Spanish churros to Italian zeppoles to regular doughnuts, there is something to be said about sweetened, chewy dough fried to form a crunchy outer shell. When dusted with powdered sugar, the confection is complete. Funnel cakes are a type of fried dough regularly sold at fairs across North America. Funnel cakes were once formed by pouring batter through a funnel into a hot pan of oil. Now it is usually done by pouring batter from a pitcher or through an automatic machine. Kettle corn Although popcorn is a popular fair food, so is its sweetened cousin, kettle corn. Kettle SUBMITTED PHOTO ChocolateFest News corn was first introduced in the early 1700s Certain foods are indulgent staples of fair and carnival season, including by European immigrant farmers. Corn was ChocolateFest. Corn dogs, cotton candy and funnel cakes are standard fare at popped in large cast-iron pots filled with lard most outdoor festivals during summer. rendered from farm hogs. The corn popped quite quickly in the Cotton candy Corn dogs kettles and sweeteners like sugar or honey Cotton candy is a treat many people only Foods served on sticks, including corn were added to the popped corn. eat at carnivals or fairs. A form of spun sugar dogs, are a staple of carnivals because of Modern kettle corn is made in much the mixed with air to produce a large volume their portability. same way, using corn, oil, sugar, and salt. of sticky sweet cotton, cotton candy was Corn dogs are formed by dipping a hot Use of sugar produces a sweet crust on the invented by dentist William Morrison and dog into a cornmeal batter and frying it. popping corn. Constant stirring is required, or confectioner John C. Wharton in 1897. It was Many credit Carl and Neil Fletcher with the the sugar will burn in the kettle. subsequently introduced to the public at the first “corny dog,” served at the State Fair of (METRO CREATIVE) 1904 World’s Fair as “Fairy Floss.” Texas in 1942.

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2015 CHOCOLATEFEST

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The annual chocolate sculpting contest pits area artists against each other for the top award in the Chocolate Experience tent at ChocolateFest. ED NADOLSKI ChocolateFest News

Experience THE

The Chocolate Experience tent has plenty to see and do this year for young and old alike. The tent is hosting demonstrations, interactive activities for kids and adults, cooking challenges and more. If you’re looking to experience ChocolateFest to the fullest, don’t miss out on what happening in the Chocolate Tent.

Chocolate

Experience Tent on Saturday and Sunday, and is sure to knock some cups down (and your socks off). The family friendly version of an age-old college game, back by popular demand, will have adults and kids alike saying “bottom’s up” to delicious chocolate milk. Participants will be chosen out of the crowd. Chef Meltdown Come one, come all and test your Choco The Chef Melt Down challenges three Pong prowess on Saturday, May 23, from 3 professional chefs to turn a selection of to 4 p.m., and Sunday, May 24, from noon secret ingredients into an extraordinary to 1 p.m. on the Chocolate Experience Tent three-course meal, consisting of an appetizer, Stage. entree and dessert. Project Yum-Way offers two fashion All within a time limit. design competitions – an extended, seven This year’s celebrity emcee is Tom Kief, day “make ahead” team competition and an host of the Morning Show on Kenosha’s on-the-spot, 30-minute contest, providing WILL 95.1. festival-goers two ways in which to leave This year’s competitors are: their mark on the local fashion scene. Chef Jeff Willis, B.J. Wentkers in Inspired by Bravo’s hit show “Project Burlington, Chef Michael Stigler, Thunder Runway,” the chocolate competition pits Bay Grille in Pewaukee, and Chef Thomas teams of designers against each other and Cicero, Hometown Sausage Kitchen, East the clock in a race to construct a wearable Troy. outfit for judging by the audience on the runway. Chocolate Jenga debuts The two on-the-spot contests are 11 a.m. Attention all Jenga Masters, Saturday, May 23, and 3 p.m. Sunday, May ChocolateFest is looking for your skills in 24, in the Chocolate Experience Tent. Prethe Chocolate Experience Tent’s newest registration is suggested, but not required for competition – Giant Chocolate Jenga. the on-the-spot event. The festival’s newest signature event will Teams of three to five designers will be Saturday, May 23, and Monday, May 25, be provided $100 in “mocha money” to from 2 to 3 p.m. both days. purchase yards of candy-wrapper, basic Participants will be able to put their Jenga materials and accessories at the festival’s skills to the test like never before in this “Chocolate Store.” deliciously amped-up version of the game, Each team has 30 minutes to design and featuring life-size, faux chocolate blocks. construct their outfit. Local fashion experts Players will take turns removing a block and sewing masters will consult with and from the giant tower and then placing it on offer advice to teams as they work. top. The player who successfully stacks the Each team’s fashion will be exhibited final block before the tower falls wins. Fun down the runway by one of the team’s prizes (and chocolate!) will be awarded to own members. Only materials provided by the winning players. contest organizers can be used. Prizes will be awarded to all winning Returning favorites teams. Choco-Pong returns to the Chocolate The Choco Minute-To-Win-It returns

Chocolate Tent brings back old favorites and introduces new challenges

TENT SCHEDULE FRIDAY, MAY 22 5 p.m. Let’s make a Deal’icious 6-8 p.m. Chef Meltdown 8 p.m. Chocolate Eating Contest

SATURDAY, MAY 23 All day All day 10 a.m. 11 a.m.

100 Grand Jump Shot** Chocolate Chunk Dig Cookie decorating Project Yum-Way (30 Minute On-the-Spot) Noon Chocolate Eating Contest 1 p.m. Chef Demonstration 2 p.m. Giant Chocolate Jenga “New this year” 3 p.m. Choco-pong 4 p.m. Chef Demonstration 5 p.m. Family Feud Choco-Style 6-8 p.m. Choco Minute-to-Win-It 8 p.m. Chocolate Eating Contest

SUNDAY, MAY 24 All day 100 Grand Jump Shot* All day Chocolate Chunk Dig

for another run this year at ChocolateFest. Like the popular family game show, contestants will race the clock to successfully complete physical challenges involving everyday items ... and, of course, chocolate. The contest is held on Saturday, May 23, from 6-8 p.m. and on Sunday, May 24, from 2-4 p.m. on the Main Stage in the Chocolate Experience Tent.

10 a.m. Kids Cookie Decorating 11 a.m. Chocolate Eating Contest Noon Choco-pong 1 p.m. Chef Demonstration 2-4 p.m. Choco Minute-to-Win-It 3 p.m. Project Yum-Way (30-Minute On the Spot) 4 p.m. Chef Demonstration 5 p.m. Chocolate Eating Contest 6 p.m. Let’s make a Deal’icious 7 p.m. Family Feud Choco-Style 8 p.m. Chocolate Eating Contest

MEMORIAL DAY, MAY 25 11 a.m. Noon 1 p.m. 2 p.m. 3 p.m. 4 p.m. 5 p.m.

Kids Cookie Decorating Chocolate Eating Contest Chef Demonstration Giant Chocolate Jenga** Chef Demonstration Chocolate Eating Contest Kids Cookie Decorating

*Activities are one hour long unless otherwise noted. **New this year.

Five teams of two compete. The first four rounds are elimination rounds, during which the last team to complete the task is eliminated. The last reaming team of two will attempt the 60-second challenges in an effort to advance to different prize levels, including the grand prize. Also back this year is the Family Feud Choco-Style and Let’s make a Deal’icious.

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2015 CHOCOLATEFEST

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Through the years with

2015 CHOCOLATEFEST

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Burlington’s ChocolateFest In 1985 Bill Branen, Jack Berry, and Dave Wright of the Burlington Standard Press along with Henry Spreaha and Hank Hasert of Nestle, Mayor Marty Itzen and the Burlington Area Chamber of Commerce, brainstormed a way to draw tourists to Burlington and to celebrate Nestle’s 20th anniversary of doing business in Burlington. They capitalized upon the idea that most people love chocolate and with Nestle’s help, they planned and marketed a Chocolate Festival, giving Burlington the nickname of “Chocolate City U.S.A.” The first actual festival was in May of 1987 and entertainment was hosted at local school auditoriums and athletic fields. The big act that first year was the Kingston Trio. By 1988 Hershey’s had taken the city to court over its nickname, “Chocolate City U.S.A.” which took a couple of years and much publicity, including an article in the Wall Street Journal, to resolve. After the first year, the festival date was moved to the third weekend in May (the weekend after Mother’s Day). In 1992, following several years of changing locations to hold the festival, the need for a permanent site was evident. With the help of the city, an unused parcel of about 15 acres and a new purchase of about five acres were put together. Several chairmen coordinated the festival including Jack Berry, Kurt Ludwig, Kathy Zdanowski, and Bob Branen (Bill’s son) until he resigned in 1998. With no heir apparent, the Burlington Chamber of Commerce polled local charities and service clubs to assess the effect of not having a Chocolate City Festival upon their budgets. They all were very concerned, since the Festival had become, for many of them, their major fund-raiser. After 12 years, the Burlington Chocolate Festival was facing a number of challenges including the time and effort required to produce it every year. With a family and his own business to run, Bob Branen approached the Burlington Chamber of Commerce Executive Committee in the fall of 1998 requesting their assistance with a plan to continue the festival. Upon acceptance, Bil Scherrer along with several dedicated local residents, many who previously served on the Chamber board, began to flesh out a new Operations Committee. This committee would carry out the huge workload of the festival by basically dividing the responsibility into several key areas – administrative, entertainment, grounds, marketing, media, operations, sponsorship, vendors, and volunteers. Chocolate City Festival was renamed ChocolateFest and the new focus of ChocolateFest was to maximize its ability to help local charities and service clubs raise money while bringing a fun tourist oriented event to the city. ChocolateFest is a separate non-profit organization with its own board and it is not controlled by the city. In 2012, more than 750 volunteers staffed the Memorial Day weekend of ChocolateFest.

CHOCOLATEFEST TIMELINE 1999 – New group takes over running ChocolateFest, adopting the title of “Operations Committee.” ChocolateFest parade is cancelled due to expenses and ability to organize it in time.

2000 – Began a “branding” program by

developing a new logo and web page to go on all promotional materials. ChocolateFest parade is brought back thanks to Aurora. Sponsorship marketing program employed, involving all levels of the business community. Eliminated national musical acts and focused on regional acts. Beer tent added with sponsorship from C.J.W./Miller Lite.

2001 – A slightly profitable year for

ChocolateFest with approximately $140,000 to charities and clubs. More blacktop is laid down creating better walking conditions.

2002 – Cold weather leads to a loss of

more than $70,000 to festival but charities and clubs still made about $100,000. Operations Committee refocuses on cost cutting with.

2003 – Budget is $320,000 and projects a “reasonable” profit with $140,000 to charities and service clubs.

2004 – ChocolateFest is given the

opportunity to move to Memorial Day Weekend. Permanent grandstand is built in the Family Land Area. Material and labor was all donated.

2005 – The move to a four-day weekend proved to be successful. ChocolateFest parade is now officially titled “Veteran’s Memorial Day Parade.”

2006 – Chocolate Experience Tent is created with a dynamic emphasis on chocolate vendors and activities.

2008 – A significant upgrade in electrical infrastructure is installed on the grounds.

2010 – Established an Executive Committee.

2012 – Long-time advocate, and strong supporter, as well as member of the Operations and Executive Committee, James L Wanasek passes away. His son John Wanasek continues in his roles.

2013 – After 26 years, Nestle Foods &

Confections announces that they will no longer be able to produce the creation inhouse. They will support ChocolateFest as much as possible as they try to secure an outside source. Patrons are able to walk the entire festival grounds with an alcoholic beverage.

2014 – With temperatures in the 80s for

most of the holiday weekend and no rain until Monday afternoon, festival president Bil Scherrer called it the best-ever Memorial Day weekend for ChocolateFest. Attendance was up about 25 percent.

What the future holds – Festival

organizers say they are focusing on facility improvements, keeping what works well, improving where needed, and bringing in new people to sustain ChocolateFest for years to come.

ED NADOLSKI ChocolateFest News

Burlington’s ChocolateFest has celebrated all things chocolate for three decades. The annual festival, founded in 1985 attracts large crowds year after year with its sweet offerings.

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2015 CHOCOLATEFEST

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