Family OWNED & OPERATED
2016
A publication of Southern Lakes Newspapers LLC A publication of Southern Lakes Newspapers LLC
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FAMILY-OWNED BUSINESS 2016
s gratulation
TO THE&ENTIRE KEEFE FAMILY ALL YOUR SUCCESS IN 2015
FRONT TO BACK; LEFT TO RIGHT DIANE URLAKIS . AMANDA CARTER . DEB SCHROEDER . MARCY HAMMETT . PATTI KIRCHHOFF . SHARON SMOLENSKY . TRACY SALLEE . KAREN OSTERMEIER . CHRISTINA MARINO . JESS SMITH . KRISTIN STAHULIK . TAMMY HAASE . SALLY MALBON . ANDY SCHMIDT . KATRINA LUBINSKI . BROOKE BEHRENS . KRIS ALTER . RIO HAMAN . BAILEY MUNSON . STACEY SHEETS . KIM REYENGA . KAREN BARRIS . JANIS HARTLEY . LISA PITCHER . ALLISON LIESKE . ANDRIEW FOX . DEBBIE COBIAN . ELAINE JOHNSON . JANET GIOVANNETTI . MICHALENE MELGES . KATHY WEBER . CHRIS KAYSER . CAREY FOWLER . SARAH HILL . MATT BURKE . JOEL REYENGA . KAREN SCHAEFER . NORA HUSS . CARLA TANNER . JULIE MORSE . PEGGY BENTLEY . MICHAEL BENTLEY . MIKE PFAMMATTER . BILL NEVORASKI . STEVE BEERS . STEVE SAWAR . PAIGE SAWAR . MARK LARKIN . JAY HICKS . ROB EDWARDS . TOM KEEFE . MIKE KEEFE . TOM PEDERSON . DENNIS CARNES . TRICIA FORBECK . LESLIE THORNGATE . ALEXIS STIRMEL . CHRIS RATHBONE . JANET BEHRENS . SOPHIA ERZUMIAH . MARY PETERSEN . LINDA TONGE . STACEY SCHULTZ . GARETH COLE . JOHN O’LAUGHLIN . MICK BALESTRIERI . JERRY KROUPA . BOB WEBSTER . LOWELL KENDALL . JONATHAN BLAKEMAN . DAN OLESTON . JUAN MARTINEZ . GARY DUNHAM . CARL GUSTAFSON . LYNDSAY CAPOZZI . CHRIS DEVINCENTIS NOT PICTURED: SALLY PRIO . JOE REGESTER . LAURA RODRIGUEZ . JULIE SARTON . BEAA SHEEHAN . RYAN SIMONS . LUANN SMITH . RUTA SYVERSON . LAEL VANDENBURGH . KIMBERLY YOPP . LIZZY BONA . DIANE COCROFT . LYNETTE HAMAN . ANGELA HELD . DALE HIBBARD . HANS MELGES . MARY KILKENNY . MARJORIE KRANTZ . TOM MARTIN . BARB PHILIPPS . MIKE BURKE . RITA BURNAP . SHIRLEY COULMAN . TOM COULMAN . THOMAS PULLEN . JOAN FREYTAG . GRETCHEN HAYDAM . DARLENE HUBER . DONNA LACZNY . LINDA KIMBLE . SUSAN MYERS . KRISTEN PEASE . ROGER WOLFF.
www.keeferealestate.com
1.800.690.2292
235620
FILE PHOTO Family Owned & Operated
FAMILY-OWNED BUSINESS 2016
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Apply the tips from Susan Solovic, The Small Business Expert and you’ll be ready to make 2016 your business’s best year yet.
Five tips (BPT)
Keep in touch
Connecting with someone is a good idea any time of year, so why not pick up the phone and see if you can schedule a coffee or lunch meeting, especially if it’s an old colleague or a customer who has fallen off your radar. Staples Copy and Print has customizable stationary and cards you
need to send the perfect message at the perfect time. They also have all of the marketing materials, product customization and graphic insertion options you could ever need, making it easy for you to make more happen.
Tie up loose ends
Get out your “to-do” list, find the projects you never had time for, and jump on them. And if your project list includes upgrading your business with some new tech – Staples Tech Services can keep your small business running smoothly with the latest tech that will improve your productivity and save your company money in the long run.
Review successes and failures
What worked well for you this past year? What didn’t work? What do you think you can do better? The New Year
represents the chance for a clean slate. Fill that slate with the things that work.
to manage an online marketing campaign.
Read and learn
Review your bookkeeping system and make sure everything is up to date. Start organizing your files in anticipation of tax season. If you get organized now, the process will be much easier come tax time. To learn more about finding the right tech solutions and everything else your small business needs, visit Staples.com.
Spend a few minutes searching the Internet for lists of “must-read” business books. Find a couple that look like they’d be a good fit for your business and commit to reading them in the first part of 2016. In the same manner, learn a new skill. Experiment with social media or learn how
Family
2016
Is there any time of year more important for a small business than right now? The business you do in these months will go a long way toward not only determining your day-to-day success, but the very outlook for the rest of 2016. So how do you make sure your small business is up to the task and makes the most of the here and now? Small businesses everywhere are asking these same questions, and to help, Susan Solovic, The Small Business Expert, offers these helpful tips.
that will help your small business make the most of 2016
OWNED & OPERATED
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A publication of Southern Lakes Newspapers LLC 1102 Ann St., Delavan, WI 53115 • (262) 728-3411
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FAMILY-OWNED BUSINESS 2016
KEEFE REAL ESTATE FAMILY ANNOUNCES
new and expanded leadership as company grows for new generations founded the company as Farm Auction Service Inc. in 1943, soon after expanding its brokerage role into other realty areas and changing its name. Tom’s father, Michael Keefe, now chairman of the board, greatly expanded the company’s role in Southeastern Wisconsin residential real estate sales and development projects, from the 1970s onward. Steve Beers has been named Keefe Real Estate’s chief executive officer. Beers began his career at Keefe nearly 30 years ago, first working as an award-winning agent and then in various areas of management, serving as president since 1997. Widely respected as a foremost expert in Wisconsin real estate policies and procedures, Beers also is a leader in the Wisconsin Realtors Association, where he has served in a variety of capacities, including board of directors and executive committee. Currently, he is chairman of the Wisconsin Real Estate Examining Board and the Board’s Forms Committee. In his new position at Keefe, he will be working with Realtors, businesses and community leaders in support of Keefe’s continued growth and service to the communities of Southeastern Wisconsin. Tom Pederson, formerly controller, has been appointed vice-president of finance, responsible for all aspects of the company’s finances, with additional oversight in human resources. In this role, he also leads the Keefe Kares Foundation, which in its first full year in 2015 raised over $30,000 for more than 20 local charities in core need areas. Pederson follows longtime CFO Dennis Carnes, whose financial acumen helped Keefe achieve notable financial strength and stability. Carnes will remain active with Keefe in a staff advisory role and on the Board of Directors. Chris DeVincentis has been promoted to vice-president – managing broker in charge of overall sales, training and technology.
Keefe Real Estate’s Michael Keefe, chairman, and President Tom Keefe.
SUBMITTED PHOTO Family Owned & Operated
At a time when many independent brokerages are being challenged or absorbed by out-of-state realty conglomerates, one of Wisconsin’s oldest and most successful family-owned brokerages is growing ever stronger in size, scope – and executive leadership. Keefe Real Estate, headquartered in Lake Geneva since 1943, achieved more than $460 million in sales for its clients in 2015 – up from the previous year’s sales which solidified Keefe’s place among the top 125 independent brokerage companies in the entire United States, as reported by Real Trends. The company now has nearly 110 agents and staff, covering most areas of Southeastern Wisconsin from seven locations. Recently, the company announced several key leadership appointments – the final complement to a successful two-year implementation of re-visioning that has launched a new era of marketing, education and technological enhancements of direct benefit to Keefe Real Estate’s sales agents, clients and the community-at-large. Tom Keefe is the new president of Keefe Real Estate. The third-generation leader had served as Keefe’s vice-president in charge of marketing and branch operations since 2013. Previously, he worked for the nationally renowned real estate brokerage, The Corcoran Group, in New York City. Over the past three years, Tom has personally overseen Keefe’s rebranding, marketing and facility enhancements, and also serves as Editor-in-Chief of Keefe’s award-winning Lake & Country Magazine. On his new role as president, Tom Keefe noted, “I look forward to continuing work with our collective leadership on growing the company with new ideas and innovations, but also without compromise to the time-tested traditions of service and quality that have always set Keefe apart.” Tom’s late grandfather, Robert D. Keefe,
The highly regarded veteran manager, local market expert and trainer has served on the company’s leadership team as managing broker since 2009. He is responsible for the company’s training curriculum, and is well-known motivational expert. DeVincentis also has extensive realty technology experience and oversees the company’s on-site IT professionals. Julie Morse is the newest addition to the leadership team, joining the company in late 2015. An award-winning realtor who worked on Chicago’s North Shore for over fifteen
years, Morse is licensed in both Wisconsin and Illinois. She is managing broker for Keefe’s Elkhorn, Delavan and Burlington regional offices, with additional corporate responsibilities in marketing, training and development. She is an author and speaker, and has written for the Chicago Tribune and Sun-Times Media Group on realty and lifestyle topics. For more information, see their ad on Page 2, visit keeferealestate.com or call (262) 248-4492. Tom Keefe also welcomes your inquiries at tkeefe@keeferealestate.com.
They’re the Talk of the Town After nearly a decade of working for others, Lisa Stettner set out on her own in the newly budding world of wireless phones. In July of 1998, she made the brave decision to partner with U.S. Cellular to open Talk of the Town Communications, Inc. in Burlington. “When I first opened, it was myself and one employee working six days a week in the strip mall where the Burlington Walgreen’s is now,” remembers Stettner. Now Talk of the Town has the latest U.S. Cellular-designed store in Burlington Crossing Shopping Center as well as seven employees and is open seven days a week. In 2004, her sister, Amy Singstock moved back to Wisconsin to join her and is now her general manager. “I was tired of working for someone else’s family and putting in all sorts of hours just to keep my head above water,” Singstock said. “One day, I called Lisa in tears
and she said ‘Come back and work for me.’ I immediately accepted and then worried what it would be like working together.” For the most part, it’s been all good. “Sometimes we do end up talking more about the store than about our family on our off time,” Singstock said. But they try to keep it all in balance. “There’s only been a couple times when I’ve had to call Mom on her,” Singstock said with a laugh. “And me on her,” Stettner shot back. Their brother, Doug Singstock, will soon join the company as they begin to offer repair services. “It will certainly be a big change going from a large corporate work environment to working with my two little sisters, but I think I’m up for the challenge!” Doug joked. The amazing growth of the industry has made Stettner’s
big risk a huge success story – including marrying her favorite customer in 2004 and having two children while also growing her business into one of U.S. Cellular’s busiest Authorized Agent location in Wisconsin with more than 7,100 subscribers in their customer base. And, although the industry she stumbled into just out of her teens has a lot to do with her success, so does having a great, tenured team to connect with new and loyal customers alike. Relationships she has with customers literally go back to 1998 when she first opened. “I really am very fortunate to have picked the right business at the right time in the right place and that my family has always supported me – in more ways than one!” For more information, see the company’s ad on Page 32.
Something to be thankful for FAMILY-OWNED BUSINESS 2016
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Built in 1957 by Birdell Reed, the North Wisconsin Street location of Reed Furniture is still owned and operated by Steve Reed, the grandson of Birdell Reed. Steve Reed said his sons Jim and Joe Reed will one day take over the store from him, continuing the family’s long legacy in the furniture business.
SUBMITTED PHOTO Family Owned & Operated
Reed Furniture celebrates 150 years of business, family owned throughout entirety By Kellen Olshefski STAFF WRITER
ast Thanksgiving Reed Furniture had something very special to be thankful for: 150 years of business. Reed Furniture, which has been owned and operated by the Reed family since 1865, relocated to its original Elkhorn storefront in 1871, now Friends on the Square. The family later constructed and opened at its current location, 820 N. Wisconsin St., in 1957, becoming one of the first stores on the northern end of town, according to owner Steve Reed. Steve Reed, who has run the company since his father Al Reed retired in 1997, said the key to the furniture store’s longevity has all come down to treating people how he would like to be treated and carrying high-quality products at fair prices. “Quality merchandise, fair prices and keeping a smile on everybody’s face all the time,” he said. “It’s just making sure that through every step from the sale to the delivery the customer has a good experience.” Just as shopping local and supporting other area vendors is important to him, Steve Reed said the community’s support and dedication has been greatly appreciated over the years. Likewise, branching out all the time, Steve Reed said they help to bring a lot of business to town from areas like Milwaukee, Janesville and the stateline area.
“We’re bringing to Elkhorn, we’re giving them a reason to come here,” he said. “They can see what Elkhorn has to offer. I’ve lived here my whole life and it’s a great place to raise a family and a great place to have business in.” During his tenure as owner, Steve Reed said the furniture store has seen the business climate change, noting a big one being the surfacing of the Internet. Additionally, he said there are so many more options these days, from price points to imports and a full palette of color and pattern choices. “Every sofa comes in 800 fabrics now,” he said. “That’s a big thing, the amount of options that people have.” As a result, Steve Reed said while they used to sell a lot more off the sales floor, they’re seeing more people placing orders for exactly what they’re looking for. Looking towards the future, with his sons Joe and Jim Reed eventually taking over and carrying forth the family’s long tradition in furniture sales, Steve Reed said he hopes for things to continue to go well for the family. While furniture stores aren’t as abundant as they once were with big box stores dominating, he said things are still on the bright side for local furniture stores. “The future seems to be looking pretty bright,” he said. “We’re seeing a rebound for people coming back and shopping small towns … we’re finding people will travel to a small town to by furniture because they’re looking for something of quality and the personal treatment that you can get. “We’ve got people who will sit down,
work with you and help you pick out and make a conscious decision on furniture that’s going to look great in your house.” Regardless of what changes may come however, Steve Reed said the store will continue to stay true to its longrunning values: providing furniture that is built-to-last with great service and commitment to quality. “It still comes down to one thing, treating people right and giving them a good product,” he said. “You’re not just a number here. It’s really important to us that we help you get something that you like. “I learned from my father and my grandfather how to treat people, what to put into people’s homes, and I’ve instilled that into my kids and they’re doing great.” A little bit of history Reed Furniture was originally founded in 1865 by John Reed, who opened the family’s first storefront in Palmyra. The business was soon moved to Elkhorn in 1871 and like many stores of the time, focused on much more than a single specialty item, selling furniture, wall paper, blinds, carpeting, picture framing, baby carriages and more. When John’s son Albert J. Reed became involved in the 1870s he expanded the business further, opening Reed Funeral Home. While the two businesses were never on the same premises, the two business worked hand in hand, as was common for the two industries at the time as both needed a supply of quality lumber and craftsmen.
Albert’s son Birdell Reed took over the family business in the 1920s and was responsible for the construction of the family’s new furniture store at 820 N. Wisconsin St., which opened in 1957 and still stands today as the business’s storefront. Selling the funeral home, Birdell transitioned the company into one that specialized in furniture and carpeting. Shortly after the construction of the new store, Birdell retired, turning over the store to his sons, Al and Mike Reed, who were able to expand showroom and warehouse space when the economy improved and home construction increased during the 1980s. In 1990, the company left the carpeting business, transitioning to focusing exclusively on furniture. The store was awarded the Wisconsin Furniture Association Store of the Year award for single location stores in 1995, an honor, which Steve Reed’s son Joe believes speaks to the idea of how they do business. While a wind shear in 1998 tore the roof off half of the building, the Elkhorn community came together to help rebuild the damaged building and the business, allowing the family to get back to offering the community the same great service as quickly as possible. In the future, Steve Reed’s sons, Joe and Jim, will follow tradition and take over the family furniture store, continuing the business for yet another generation. For more information about Reed Furniture, call (262) 723-2686, visit shopreed.com or see their ad on Page 14.
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ALWAYS AT YOUR SERVICE
FAMILY-OWNED BUSINESS 2016
SUBMITTED PHOTO Family Owned & Operated
The All in the Family Salon on Chestnut Street in Burlington is ready to provide all your hair-care needs.
All in the Family Salon begins new era After more than 25 years of serving western Racine County, Jean Lazenby is retiring as owner of the All in the Family Salon and is honored to name her daughter, Heather Dobson, as the new proprietor of the salon. With Jean’s upcoming departure, All in the Family Salon is proud to say it has returned to the Burlington community with the grand opening of its new shop on Chestnut Street. The experienced staff strives to provide the same high level of customer services that their patrons have come to expect, in a clean, comfortable atmosphere right in the heart of the city. In addition to the salon’s hair-care services for the entire family and a wide selection of products for sale, the shop now offers nail service. All in the Family Salon is at 121 W. Chestnut St., Burlington. For more information, see their ad on Page 8.
• ADA friendly • Wide variety of leagues • Birthday Parties • Full-Service Pro-Shop • Volleyball & Horseshoes Lighted courts • Open daily at noon
(262) 534-PINS (7467)
• Daily luncheon & dinner specials • Serving pizzas, pastas, and sandwiches daily • Full-service bar • Banquet hall to accommodate parties from 20-225 - Weddings, birthdays, class/ family reunions, business luncheons • Custom catering
(262) 514-FOOD (3663)
Waterford’s finest recreation facility 730 Cornerstone Crossing, Waterford, WI 53185
Celebrating 10 years of serving the Waterford community! 236776
Daniels Family Funeral Homes & Crematory is there to help
Since our inception in 1929 the Daniels Family Funeral Homes have been dedicated to providing personalized, professional, and compassionate services to help lighten your burden and support you through the difficult times that follow the loss of a loved one. We believe that our commitment to families is firmly rooted in our proud history as a family owned business. Our professional staff has years of training and experience supporting families in their time of need. We are proud to guide you through the creation of a service that reflects the individuality of your loved one’s life journey and will assist you in taking your first steps toward healing and recovery. Our recently remodeled facility offers a warm, comfortable family orientated environment with traditional design and tasteful interior décor. Our facilities accommodate all types of funerals and memorials, large and small, public or private. We also have our own onsite crematory and will ensure that your loved one receives the care and respect they deserve. At Daniels Family Funeral Homes & Crematory you can trust in our commitment to place your wishes first and foremost at all times. Craig Hancock is the business manager at Daniels Family Funeral Homes & Crematory. For more information about Daniels Family Funeral Homes & Crematory, see the funeral home’s ad on Page 17.
FAMILY-OWNED BUSINESS 2016
Visualizing success Six ways to set yourself apart in business
More than half a million new businesses emerge onto the scene over the course of each month, according to Forbes Entrepreneurs. But even more businesses shut down than start up. Whether you’re a new business owner or an employee looking to take your career to the next level, it’s definitely a competitive environment. How can you differentiate yourself from the millions of others? “Developing a purpose and setting goals to accomplish that purpose is the key to success,” says Per Wickstrom, founder of Best Drug Rehabilitation and successful business leader. “As an individual, you have a unique and fresh perspective, so it’s important to let that shine through.” Wickstrom offers his proven tips for setting yourself apart from the rest to reach your business and career goals. Give back to the community Never underestimate the power of giving back to your surrounding community. The local community is what helps your business grow, and giving back is immensely rewarding and valuable. From volunteer days to donation drives, there are hundreds of ways for you and your business to give back to the community. Tell your unique story All successful people have role models and mentors from which they draw inspiration and knowledge, but it’s important to continue to develop your own individual style and viewpoint. How did you get where you are today? Don’t be afraid to be your dynamic and complex self. Continue to learn Commit to learning something new each and every day. To be innovating and create new products and services, you need to stay on top of the trends and news in your industry. Keep an open mind and always be ready to absorb as much information as you can. Being flexible and adaptable are some of the most valuable assets. Learn from your mistakes Of course you’ll never make it to the top without learning from your many mistakes along the way. There are very few “overnight successes” in the world, and it’s likely you’ll spend years working toward your greatest accomplishments. When you experience a setback, don’t let it overwhelm your rational thinking. Instead, let it fuel your motivation on the road to achieving your goals. Keep productivity top of mind When collaborating with others, meetings can be both incredibly productive or a complete waste of time. Keep your meetings and brainstorm sessions compelling and energetic without letting them run too long. Put away your smartphone and other devices to focus on the task at hand. Focus on your passion Successful entrepreneurs and business leaders are not successful because they let money drive them. Instead, they focus on their passion and spend time working on a vision that pulls them forward. While this involves a bit of risk, every successful person must take that leap in order to develop their goals and dreams. When you visualize your success, it means you believe what you want is more than possible. (BPT)
For anyone seeking validation that rehabilitation works, Per Wickstrom’s success is more than enough evidence. For more information and influential tips on success, visit perwickstom.com.
PETE HANSEN Family Owned & Operated
Debbie Burdick (back, from left), Jim Sendt, Tom Schinke, Sue Schinke, Andy Etzel, Josh Schinke, Matt Ritzert and Brian Luengen join Lyle Schinke (front, right) and his wife Shirley in celebrating the 60th anniversary of the family-run business. The photo represents three-generations of Schinke’s that have worked alongside each other to keep the business successful since it was first started in 1953.
Lyle’s TV and Appliance has been around for more than 60 years By Kellen Olshefski STAFF WRITER
espite growing up on an Elkhorn farm, Lyle Schinke, owner of Lyle’s TV and Appliance, took interest in electronics and mechanics. Schinke opened Lyle’s TV and Appliance out of his home in 1953 on a part-time basis doing repair work on televisions and antennas, diving head first into the business as a full-time venture in 1956 at its 17 S. Washington St. location. After two years of business, Schinke purchased the Elkhorn location in 1958 and through several additions, now has a total of 16,000 square feet, including a showroom for the numerous televisions and appliances he sells. In a 1980 Chamber of Commerce publication, Schinke credited his success to living in the back of the store for a number of years, answering the phones and selling goods at all hours of the day and evening. “That is how I was able to make my business successful,” he said. Today, Sue Schinke, Lyle’s daughterin-law and employee, said the business continues to offer its customers the same
level of exceptional service it always has. With three generations working in the family-run store, Sue Schinke said the business has branched out from just the sale and service of appliances and TV’s, contributing to the business’s success over the years. Today, the business install home theatres, sound systems, phone systems, security systems and custom kitchens, some of which weren’t even on the technology radar when Lyle Schinke opened the business in 1953. Sue Schinke said her son, an employee at the store, now even designs and installs the product Control4, a system which allows users to control their home via their cell phones. “You can monitor your thermostat, lock your door, control your lighting and much more with Control4,” she said. The business has expanded outside of doing just homes, Sue Schinke said, providing installation and service for bars, offices and even churches. Today, Lyle Schinke continues to work at the store alongside his family members. For more information, see their ad on Page 15.
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FAMILY-OWNED BUSINESS 2016
It all starts with respect Our mission Area real estate agent builds business on trust and integrity By Tracy Ouellette
estate in 1961 and sold both for few decades. For Realtor Bob Rauland But as time passed, the most important thing about regulations and selling homes is the relationship continuing education in with the client. the two fields diverged “When someone calls to say and he was faced with ‘I’d like to meet with you and the decision of which looking at property,’ the first direction to take. thing I need to do is to get to In the 1990s he sold know them and what they need,” the insurance business he said. “There has to be honesty and stuck with real and respect for the individual, estate. it’s the first thing on our mission “We were also in the statement. If I can’t respect you appraisal business for and vice versa it’s not going to be probably 40 years, a good relationship. That mission but there again, even statement, I live by that.” though they paralleled Rauland said he required each other there came a Bob Rauland the same dedication from all of time we had to make a his agents. If they can’t live up to those choice,” he recalled. standards, they aren’t the agents for his Rauland said the biggest change company. to the industry was the advent of “My agents are extremely computerization. knowledgeable and respectful,” he said. “That was supposedly going to “And they’re very involved in community, use less paper, but with all of the new which is something I strongly believe in. regulations it has created volumes of data I believe you have to give service above on computer,” he said. “It’s like with self and you have to give back to the everything else, the increased regulation community.” and continuing education requirements The Rauland Agency has been in changed a lot.” business at the same Walworth location Although, Rauland said, some for 55 years. He started out in insurance in advancements in technology helped a lot. 1957, back when insurance and real estate “The ability to photo copy things instead “kind of went together.” He started in real of using carbon paper was helpful. Fax EDITOR
All
machines too, but we don’t use those much anymore, everything’s electronic now.” Rauland’s daughter and son-in-law, Shari Rauland Mohr and Harry Mohr, work with him at the agency, which he loves. “Shari’s probably been here for 20 years and Harry about 15,” he said. “She’s got a degree from Harvard and did a lot of consulting work before she started a family, traveling the country. “Then she made the decision if she was going to raise a family she should settle down in one place to be there for them, so that’s what she did,” he continued. “Once the kids got old enough she went into real estate. I don’t tell a lot of people this, but she’s actually better than I am.” Rauland said he had many special memories over the past six decades, but what stood out in his mind was all the interesting people he’s met and gotten to know. “I’ve met celebrities, athletes, astronauts, musicians, artists, even one of the country’s vice-presidents,” he said. “I haven’t met a president yet, that might be a goal if I’m around long enough. I’ve met some wonderful people. It doesn’t matter if they bought a humble $125,000 home or a $5 million mansion, I’m always happy to be there to serve.” The Rauland Agency is at 118 Kenosha St., Walworth. For more information, call (262) 275-2185 or visit raulandagency.com.
The Rauland Agency Inc. has been a leader in the Walworth County Real Estate market since 1961. The company is located at 118 Kenosha St. in Walworth, the Gateway to the Geneva Lake area. The Rauland Agency services all of your real estate needs in residential, lake and recreation, developments, vacant land, commercial and rentals. We are committed to our community and the surrounding area. Our goal is to provide our clients with a professional buying and ownership experience that consistently satisfies each individual’s needs yet exceeds their expectations in a comfortable, supportive environment. Our mission is to improve continually our professional services to meet our customer’s needs, allowing us to prosper as a business and thus provide mutual benefit for all. Our company’s values dictate that each company team member must take personal responsibility for: • Honesty and respect for the individual; • Responsiveness to the customer; • Job competence and contractual experience; • Pro-active involvement; • Long-term view of customer satisfaction; • Commitment to the Rauland team; and • Continuous improvement.
y l i m a F 121 W. Chestnut St., Burlington In The
Family Owned Since 1991 • New Location, Same Great Service and Staff!
n l a S
le y t S 2 s n o i t Sta ble la i a v A nt e R r fo Hours: By Appointment
Open House April 10 1 - 3 p.m.
Pictured left to right: Susan Frank, Heather Dobson, Jean Lazenby, Krysten Bonham
262-763-5522 Walk-Ins Welcome
237236
FAMILY-OWNED BUSINESS 2016
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TO THE
MaXxx IN DARIEN By Janet Deaver-Pack CORRESPONDENT
MaXxx Motorsports is owned by husband and wife Randy and Anita Loch, and their son Andy. The business was originally called Sportsman’s Park, which was situated for many years on the Delavan Inlet before the Lochs bought it. “We lived in Chicago, where Randy worked,” said Anita. “Our family’s favorite pasttime was always boating. The boys (Matt and Andy) rode motorcycles and had fun year-around with various other outdoor sports.” They often vacationed in southern Wisconsin, specifically near the lakes in Walworth County. In 2000, three years before he retired, Randy came to the Delavan area with Anita intending to look for a house on a lake where they could enjoy years of leisure and outdoor sports. “Instead, we bought a business,” Randy said with a smile and a shrug. They found Sportsman’s Park for sale, purchased it, and their lives abruptly changed. Matt and Andy had to work the business for the first three years until Randy retired and could devote himself
full-time to the enterprise. Anita involved herself also as the family members threw themselves into sharing their passion for motorsports of all sorts with old customers and new. The Lochs kept the Sportsman’s Park title from the time they bought it in 2000 until 2006. “It needed a name change,” Randy said. Andy added, “People asked us what kind of basketballs we sold, and requested reserving the park for functions.” Randy contacted a friend who was a professor of journalism and marketing at Iowa State University in Ames. The new name and logo became a class project. When the Lochs moved the business from the Delavan Inlet to their new building in Darien, they adopted MaXxx Motorsports, and a new motto: “It’s all about the ride.” And they practice what that motto states. “We’re the best kept secret in Walworth County,” Randy said, gesturing to the showroom beyond his office. “We have lots of toys.” The word “lots” doesn’t do their stock justice. The selection is huge. And it runs
• See MAXXX on page 12
BRUCE HEARD Family Owned & Operated
(Above) This is one of many great machines MaXxx Motorsports offers for playing in the snow. Top-of-the-line cold weather clothing is displayed next to and in back of the snowmobile. (Top) Personable, helpful, and ready for snowy fun, the staff of MaXxx Motorsports includes (front row, from left) Jennifer Hansen, Ken Wilson, co-owner Anita Loch, and Kevin Sheldon; (back row) Don Spannan, Dan Ferrille, co-owner Andy Loch, Mark Nelson, co-owner Randy Loch.
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FAMILY-OWNED BUSINESS 2016
ARTISTIC FIBERS
324 N. Pine Street Burlington, WI 53105
262-757-0960 Established
2004
HERNANDEZ MEXICAN RESTAURANT 212 South 7th Street Delavan, WI 53115
262-728-6443 Established
PROUD TO BE WESTOSHA FLORAL 24200 75th Street Salem, WI 53168
262-843-4003 Established
1981
DUTCH MAID CLEANERS
625 E. Wisconsin Street Delavan, WI 53115
262-728-2083
NEW TO YOU
Women’s Consignment Boutique 200 W. Main Street Rochester, WI
262-534-7553 Established
1997
K&D HEATING AND COOLING
Delavan, WI 53115
262-949-1892
1965
Established
Established
A.O. BAUER GLASS INC.
STINEBRINK’S PIGGLY WIGGLY
NIEUWENHUIS BROS., INC
1145 E. Geneva St. Delavan, WI 53115
262-728-4262 Established
1958
1979
1414 E. Geneva St. Delavan, WI 53115
262-728-2638 Established
1974
2007
857 Comus Drive Delavan, WI 53115
262-728-8155 Established
1954
237239
FAMILY-OWNED BUSINESS 2016
Page 11
FAMILY OWNED TOYNTON FUNERAL HOME
328 Kenosha Street Walworth, WI 53184
262-275-2171
EAST TROY SEPTIC SERVICES
Stanley Walter Septic S65 W22240 National Ave. Waukesha, WI 53189
Established
STEINKE FUNERAL HOME
STEBNITZ BUILDERS
515 Center Street Lake Geneva, WI 53147
262-248-2320 Established
1019 Robincrest Lane Elkhorn, WI 53121
262-949-9129
262-642-5364
Established
1941
MONIEN CONSTRUCTION
1953
204 Commerce Court Suite #3 Elkhorn, WI 53121
262-723-7232
Established
2008
JAMES R. TAYLOR AND SONS INC. 2115 Division Street East Troy, WI 53120
262-642-7970
1944
Established
Established
PHIL’S ELECTRIC DRAIN SERVICE
COUNTRY ROSE BAKERY CAFE
SOUTHERN LAKES NEWSPAPERS INC.
702 Delco Drive Clinton, WI 53525
262-724-5188 Established
1996
1972
19319 Washington Ave. Union Grove, WI 53182
262-878-5474 Established
2005
1980
1102 Ann Street Delavan, WI 53115
262-728-3411 Established
2001
237241
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FAMILY-OWNED BUSINESS 2016
MAXXX from page 9
the gamut from older machines sold on consignment to new right-off-the-assembly-line designs. Top brands of vehicles include Yamaha and Kawasaki, among others. They also sell all the apparel and accessories needed for a fun, warm ride. Oil, tires, spark plugs, belts and other necessities are in stock. The Loch’s business has a lot of room for a reason. They offer service all year, and seasonal storage. One of the best features of their location is that the local snowmobile trail runs right beside the business. “If anyone has trouble on the trail or on a frozen lake, we can help,” Andy said. The staff makes service calls to fix snowmobiles or ATVs that have broken down in the area. “Max service, max selection, max satisfaction,” Randy said. “We believe in minimal interruptions to fun.” MaXxx Motorsports is a Wisconsin DNR registration station for both winter and summer vehicles. The staff is well-versed regarding regulations and details riders should know before hitting the trails. The shop keeps lists of local snowmobile/ATV clubs. It also hosts and supports the Darien Sunset Riders Snowmobile Club. The Lochs like to treat all their customers like family. They inherited patrons from Sportsman’s Park, and have new business from people who have discovered them after their move to Darien. All are warmly welcomed by the knowledgeable staff, and respectfully cared for. Most customers come from southern Wisconsin and northern Illinois, but MaXxx Motorsports also does business across the United States and into Canada. Their focus is on delivering the maximum customer experience for winter motorsports fans. Offering an excellent selection of toys, providing service, a familyoriented attitude where customer service counts, culminating in “It’s all about the ride” sums up MaXxx Motorsports. Find them at 690 Gerry Way, Darien, northeast of the intersection of Highways 43 and 14. Call (262) 882-6299 with questions or browse their online offerings at www. MaXxxMororsports.com. See their ad on Page 30.
Formerly Sportsmen’s Park in the Delavan Inlet, the business now has a new look and a new name. It offers a terrific selection of snowmobiles, ATVs and coldweather accessories.
BRUCE HEARD Family Owned & Operated
Family Owned and Operated Since 1969
Known for Outstanding Floral Creations for over 45 years in Walworth County
Visit our website www.treasurehutflorist.com to see the variety of gifts and services we offer.
6551 Hw y. 11, Delavan, Wis. (262) 728-2020 • (800) 762-2032 FA X (262) 728-9505 treasurehut@charter.net
237234
MEATS FAMILY-OWNED BUSINESS 2016
THEY HAVE THE Sorgs is the place where prime cuts are served by friendly people
Page 13
John (left) and Andy Sorg stand in front of their meat display case. Providing the finest in fresh, locally butchered meat has been a goal of the Sorg family through three generations.
By Sandra Landen Machaj CORRESPONDENT
When Andrew and Anna Sorg moved to the farm on Highway 14 about half mile south of Highway 11 outside Delavan in 1942 and began to sell eggs and chickens at a small roadside stand in front of the family’s farm, they most likely did not imagine where things would be 73 years later. Today Sorgs Quality Meats and Sausages is one of the most popular places in the area to purchase high-quality, freshly butchered meats. And that same stretch of road is home to three Sorg farms. From that simple roadside stand the business has grown to a large retail outlet that carries Sorgs quality meats, local cheeses, and various homemade jams, jellies, and barbecue sauces. It is a business still run by the Sorg family with Andrew and Anna’s sons, Andrew Jr. and John, along with their wives, Barb and Shirley, now the current owners who continue the friendly service that has been a tradition since the beginning. A visit to Sorgs is an experience that meat lovers will remember and will keep them coming back for more. At first glance it is a very impressive meat market with long display cases filled with a variety of fresh steaks, roasts, pork chops, sausages, beef jerky and at one end a large selection of Wisconsin cheeses. Freezers hold packages of frozen meats, brats, and hot dogs and not just your everyday variety, but many varieties of each. After all, bratwursts aren’t just brats but come in a variety of flavors, which we will discuss a little later. Meat for all occasions For many of us meat is the foundation of our meals and our main source of protein. Each holiday seems to have its own special cut of meat and we wouldn’t consider the holiday complete without preparing it as the centerpiece of the celebration. Andy Jr., Barb, John, and Steven – and various other Sorg family members and employees who dropped in – discussed the special meats that people look forward to eating at different seasons of the year. When St. Patrick’s Day comes around – a day when everyone is Irish – it’s time to start preparing the corned beef. At Sorgs they usually prepare 400 to 500 pounds of
In addition to the fresh meats, Wisconsin cheeses – many produced locally – are sold under the vast display case at Sorgs Quality Meats and Sausages in Darien. SANDRA LANDEN MACHAJ Family Owned & Operated
corned beef and still will run out. John and Andy explained that they make two types of corned beef, the brisket and the rounds. “The briskets are the traditional kinds of corned beef. They contain more fat and therefore are tastier. The rounds are leaner but because of the lack of fat are a bit drier than the briskets,” explained John. This group prefers the briskets, but for those who don’t want as much fat or need to reduce fat intake, the rounds are the logical choice. Whether cooking the corned beef with
cabbage, potatoes and carrots, or going straight to the corned beef sandwich, customers will find the right cut at Sorgs. Easter goes with ham Easter is another time when tradition runs high. For many, the typical Easter dinner is centered on the ham. In other families it is lamb, especially leg of lamb, that is a favorite. Some come from families where both are served and enjoyed. Once again it is important to get your order in early.
Summertime, that time of year when the living, if not exactly easy, is more laid back. The grill is brought out and fired up. Cooking moves from the kitchen to the grill and what wonderful choices are available from Sorgs. First there is the traditional hamburger. No, that’s not right. Hamburger from Sorgs is not your ordinary burger. The patty itself is made from fresh, high-quality beef. Customers can choose from a plain burger
• See SORGS on page 20
Page 14
Spring Savings FAMILY-OWNED BUSINESS 2016
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FAMILY-OWNED BUSINESS 2016
Page 15
into Sorg’s for Quality & Freshness! Sorgs Showcases a Full Retail Counter of Fresh Meats Homemade Sausage • Wisconsin Cheeses • Frozen Vegetables Pies • Wide Selection of Frozen Fish • Variety of Bison
n Sorg’s has bee erated and Op Family Owned 942 Since 1
Custom Butchering by Appointment
$75 Beef Box $50 Variety Box of Beef & Pork
Delicious Ready-to-Bake LE BY VAILABPies Large Cinnamon Rolls Dinner Rolls & Cookies
aVailaBle By order Whole, Halves & Quarters of Beef; Whole or Halves of Pork & Lamb All Cut, Wrapped and Freezer Ready... *Subject To Cutting Loss
DOOR COUNTY SPECIALTY PRODUCTS
Award-Winning Sausages - Brats - Hot Dogs & More Also Enjoy Luke’s Zesty Jambalaya, Papa Woodys BBQ Sauce, Plan B Sauces & Seasonings, Our Al Capone Roast & Slack’s Jams & Jellies! Chicken, Beef and Bison Pot Pies
Open Monday - Friday 8-5 & Sat. 8-4 N4290 Hwy. 14, Darien WI 53114 Highway 14 • 1/2 Mile South of Highway 11 • Darien, Wisconsin sorgs’ gift cards
262-724-5554 • 262-724-3364
$25 Drawin g f
o Favoriter Your Meat C
on-site Processing to ensure Quality & freshness!
uts! 236887
2015
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• Amana • Whirlpool • Maytag • Panasonic • Beam Central Vac • Viking • Yamaha • KitchenAid • Wolf
Neighborhood Expert
• Fisher & Paykel • Sub-Zero • Frigidaire • Bosch • LG Electronics • Samsung Appliances • Samsung
Electronics • U-Line • Danby • Scotsman • Sharp Electronics • Sharp Appliances • Broil King • Dimplex
Custom Installation on Home Theatre and Sound Systems 17 S. Washington, Elkhorn
(262) 723-3477 • www.lylestv.com 237124
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FAMILY-OWNED BUSINESS 2016
The Rauland Agency, Inc. - REALTORS® www.raulandagency.com
#1454932 – LAUDERDALE LAKES AREA: Beautiful home, yard & close to lake, golfing and Kettle Moraine. This 5 BR, 4 BA home has many upgrades & would be perfect for a full time or 2nd home to any buyer. Kitchen is open to dining area; has new SS appliances, a wood burning fireplace, pantry & wood floors. $439,900 Connie Poggensee 262-215-7644
#1448600 – LAKE GENEVA AREA: Impeccable 4875 SF, 4/5 BR, 3 BA Custom Cape Cod on a 7.95 Acre Wooded Lot W/Creek. The Walk-Out LL has a Spacious Family Rm W/Vermont Casting WBS, 2/3 BR, Full BA, & Utility Room. Enjoy the Gorgeous Views of the Land from the Rear & Side Decks. $574,900 3206HuntRidge.com Harry Mohr 262-745-2953
#1440387 – WALWORTH: Great country setting on 17.4 acres -currently 8 acres in crops with 7 acres of woods- farmhouse w/ many upgrades - new appliances in kitchen, bonus room over garage, 3 season room & finished LL. Several outbuildings including pole barn, wood barn & plenty of storage. $599,900 FantasticFarmette.com Becky Merwin 262-215-4000
w Ne
#1436174 – FONTANA: You can't ski behind your IRA so escape to Abbey Springs Resort on beautiful Geneva Lake & learn to enjoy life more from this great 2 BD, 1 BA condo w/ two -sided fireplace. Enjoy the private beach, swim & boat piers, tennis, pools, fitness areas & restaurants. $209,900 Shari Rauland Mohr 262-745-2956
#1418962 – WALWORTH: Located in the heart of Walworth. The Kipling offers 2 Bedrooms, 2 Baths in a popular ranch floor plan with vaulted ceilings and spacious kitchen, perfect for entertaining. $259,000 Mary Beth Bromfield 262-374-0772
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#1461134 – FONTANA: Centrally Located 2nd Floor Abbey Villa w/ Great Views of Abbey Harbor & the Assoc. Pool. Kitchen W/Breakfast Bar that extends into the Dinette adding Cabinet & Counter Space, a Half-Sized Fridge, Wine Cooler, & Wet Bar. Living Rm w/Gas Fireplace & Large Master Suite. $238,500 Harry Mohr 262-745-2953
Windmill Meadows Townhomes Walworth
Unit #323 $182,500
Unit #319 $179,500
Unit #323 offers 3 BD, 3 BA, Oak Trim & Cabinetry Pkg, Gas Fireplace, Cathedral Ceilings and Finished LL where you’ll find the 3rd BD & BA plus Rec Room with still plenty of unfinished Storage Space.
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Very well maintained CAREFREE unit with attached garage. Beautiful golf cart community for easy access to all the amenities. Country views, abundant wildlife and peacefulness. #1463785 – FONTANA:
$292,000 Phyllis Saab 262-745-6888
Unit #307 $164,500
Reserved
Wonderful Windmill Meadows Townhomes feature Spacious Open Floor Plan, Large Room Sizes, Carefree Living, Covered Front Porch & a Rear Patio all just minutes to IL/WI Border and & the Beautiful Shores of Geneva Lake. w Ne
Unit #331 $172,900
Unit #327 $174,900
Unit #331 offers 2 Bedroom, 2 Bathroom & plush carpeting. There will be an Assoc. in place for all units for exterior maintenance, lawn care & snow removal.
Lisa Berg 262-729-7084
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#1460769 – LAKE GENEVA: Better than new! This wonderful 4 BR, 2 Bath home is set on the best lot in Townline Trails Subd. This stylish home boasts many seller added upgrades & includes hardwood floors, tiled 2-story entry, kitchen w/ marble tops & backsplash & SS appliances & FDR w/ wood floors. $224,000 Shari Rauland Mohr 262-745-2956
#1422164 – LAUDERDALE LAKE: Boat Slip included on Lauderdale Lakes! Just steps to the Baywood Estates Assoc. lake front. Spacious ranch w/walk out LL has an updated kitchen, light & airy family rm & screen porch w/ skylights. Meticulously landscaped lot w in-ground irrigation system. $298,500 5318Briarwood.com Connie Poggensee 262-216-7644 237231
FAMILY-OWNED BUSINESS 2016
Eric & Sarah Daniels & Family
Jeff & Stacy Werth & Family
LICENSED FUNERAL DIRECTOR
LICENSED FUNERAL DIRECTOR
Craig & Marian Hancock & Family
Page 17
Pat & Ric Oberst OFFICE MANAGER
Matt & Donna Daniels & Family
BUSINESS MANAGER
OWNER & LICENSED FUNERAL DIRECTOR
FILE PHOTO Family Owned & Operated
Hire a technology expert to train your staff on responsible technology use and make sure you sit in on the class as well.
Five ways TO TACKLE TECH TROUBLE TODAY
Your next tech-tastrophy could take many forms. Maybe it’s the quick flash out of your monitor screen, the smoke coming from your printer or that mysterious clunking sound your favorite device keeps making – just because you accidently dropped it one or five times. If you’re a small business professional trying to manage the budget, the last thing you have lying around is extra money to replace what you already have. But breathe easily, because these terrible tech tragedies can be prevented. To help you keep your tech safe, Staples Tech Services has teamed up with tech and small business expert Ramon Ray for five tips you’ll want to upload into your daily lifestyle immediately.
Keep software updated
Software problems can render your devices unusable more quickly than hardware damage. To protect against malware and security breaches, your software should be updated regularly. This includes the definition updates for your antivirus software as well as your operating system, which has built-in protections against malware. Businesses with multiple pieces of equipment should make sure they update automatically rather than requiring administrators to manually update each device.
Line up emergency tech support You rely on your equipment to be functional. So when it’s not, you need an affordable tech support service. For small businesses in particular, tech issues can impact productivity and the bottom line. Staples’ new Next Day Guarantee means that PCs brought in before noon are serviced by 5 p.m. the next day. Staples’ tech team will also handle problems like malware removal and PC tune-ups and select Staples stores will handle mobile
repairs, including broken screens, poor batteries, and home buttons.
Educate your staff
Some of the biggest dangers faced by your organization relate to the behaviors of your employees. Poor passwordmanagement policies can lead to outsiders guessing your system passwords and finding a way into your databases. Employees can also let in malicious traffic by clicking on links in emails or on social media sites.
Keep it clean
Don’t discount the importance of keeping your PCs and servers clean. Over the course of multiple months, dust can build up inside desktop units and servers, and over time, that dust can cause components to work inefficiently. With a can of compressed air, cotton swabs and a cleaning cloth, you can keep the internal workings of your computer clean for as long as it’s in use.
Pay extra for quality
If you’re operating on a budget, as every business is, it can be tempting to opt for less expensive equipment, especially if you’re buying multiple items at once. However, less expensive devices can fail more quickly than some of the more expensive options. You’ll be better off for the long term when you invest in highquality equipment that will remain reliable for many years. Your business depends on its technology every single day, so support your bottom line by employing the tips above to keep your tech running as long as possible. Because once you see the smoke, it’s already too late. For more technology help, see the experts at Staples Tech Services today. (BPT)
Lars & Alyson Ekornaas & Family LICENSED FUNERAL DIRECTOR
Mitch Daniels & Family
Marlene (Daniels) Ketterhagen & Family OFFICE MANAGER
A Family Tradition At Daniels Family Funeral Homes Jeanna & David Cole & Family and Crematory we know the importance of family. Being family-owned means respecting family values – compassion, sensitivity, and a commitment to helping other families in their time of sorrow. By making arrangements before the time of need, your family can be relieved of making tough decisions during their time of grievance. We believe in transforming a fond remembrance into a truly meaningful and personal event for you and your family. LICENSED FUNERAL DIRECTOR
Contact us for more information on funeral preplanning and prefunding through
Daniels Family Funeral Homes & Crematory Schuette-Daniels 625 S. Browns Lake Dr., Burlington, WI 53105 (262) 763-3434
Polnasek-Daniels 908 11th Ave., Union Grove, WI 53182 (262) 878-2011 235984
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FAMILY-OWNED BUSINESS 2016
43 44 YEARS FLY BY WHEN YOU’RE HAVING FUN!
Any one of our thousands of happy clients will tell you, listening is the cornerstone to every remodeling project we complete. Whether you’re considering a design-build renovation or a simple home maintenance issue, we’re here, ready to listen.
StebnitzBuilders.com 800.410.8027
434 YEARS 1972-2016 1972-2015 236959
FAMILY-OWNED BUSINESS 2016
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STOP BY TODAY FOR STOP BY TODAY FOR INCREDIBLE OFFERS AND INCREDIBLE OFFERS AND UNBEATABLE SERVICE. UNBEATABLE SERVICE.
Spring Apparel & Accessory Sale Ask about Oil Change Saturday Specials
A+ Power Sports & Trailer Sales, LLC 622 E Court St. - Hwy. 11 Elkhorn, Wis. 262-723-8822 • AplusRide.com
237123 A+ power 1/2 cmyk
237123
www.flueggeoptical.com • Corner of Hwy. 36 & Main St., Waterford, WI • HOURS: Mon.-Fri. 9-6, Sat. 9-1 • 534-6090 THE FLUEGGE OPTICAL STORY: We TRULY are a local family owned and operated business conveniently located on the NE corner of Highway 36 and Main Street in Waterford, WI. We have been at this location since 1986. Staffed by the third generation and fourth generation of Fluegge opticians, we are proud to say that we are many things. Such as • The only full service optical store in Racine county • We manufacture all lenses in-house • We are the only optical lab in Wisconsin that manufactures glass lenses • We are the oldest name in the optical lens manufacturing business in Wisconsin and have been making lenses since 1918. We are truly a dedicated eyeglass store. We do not examine eyes or fit contact lenses. We simply make and fit eyewear right and fast. We proudly declare that we are the largest independent eyewear store in Wisconsin with over 5,000 styles of high quality eyewear e.g. Tiffany, Dior, Fendi, Tag Heuer, Polo, Versace, Gucci, Prada, and many more. In addition we have a large and great selection of sunglass brands e.g. Oakley, Maui Jim, Ray Ban, Rudy Project and more. Truly a selection to satisfy the most discriminating taste. If it goes on your face, it should come from our place.
Racine County’s ONLY In-House, Full Service Lab With Glasses Made As Quickly As You Need them
If you are not familiar with us and what we do, simply ask a friend or a neighbor that wears glasses and you’ll find that we have probably done something for them. Or visit us on the web at www.flueggeoptical.com. We have convenient hours; Monday through Friday 9 a.m. to 6 p.m. and Saturday from 9 a.m. to 1 p.m. We have fun music, TVs and jars of our trademark Tootsie Rolls and true desire to take care of you, our customer for your eyeglass needs in a way that others don’t do or forgot how to do. Customer service is not a department here; it’s how we do business. So please, we encourage you to stop by and see for yourself and you will find that in the case with Fluegge Optical, seeing is believing. We look forward to the opportunity! Thank you, The staff at Fluegge’s, AKA “The FLU Crew”
196423
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FAMILY-OWNED BUSINESS 2016
SORGS from page 13
or one of the specialty burgers. Each week a different burger is created to cater to a variety of tastes. Check the calendar for each week’s specialty burger. Andy III is the sausage master. Yes that is a third Andy in the Sorgs line. Andy is not content with the traditional bratwurst that most of us consider the standard but he likes to create new and different brats – chili brats, taco flavored brats, beer brats, Philly style, hot olives and one that you may think twice about serving. It is known as “the Gasser” because it contains everything that they can think of that causes gas. That includes beer, onions, sauerkraut. Hot dogs, too, are created with new and different flavors, like adding onion to the hot dog during its creation. Ribs say ‘summer’ A summer can’t go by without some ribs on the grill. Ribs from Sorgs are fresh and high quality, and the staff is more than happy to offer preparation tips. The knowledgeable people behind the counter, many of them members of the Sorgs family, will be glad to recommend some of the fine rubs and sauces available. Luke’s Plan B Sauces and Seasonings are among Sorgs favorites for seasoning ribs. Can you think of a better way to prepare a steak than on the grill? And if it is one of the fresh steaks from Sorgs there isn’t a better meal. Father’s Day is often the time when steaks on the grill appear as it is often dad’s favorite meal. As we move into the fall and toward the holiday season we see cooking return to the kitchen and more oven-prepared meals appear. Need meat for stew or a beef or pork roast? Or how about a chicken to roast or fry? Sorgs is the place to find them.
Thanksgiving all of a sudden is on the horizon. We begin to think of the aroma of roasting turkey and realize we need to order a turkey. Why not try a fresh turkey this year? It will be much more flavorful than a frozen one. Sorgs carries fresh Amish turkeys from Iowa. Generic frozen turkeys just don’t measure up. Christmas is a time of tradition, but there are many traditions about what is the perfect Christmas meal. Prime rib is one of the leading choices, along with ham and tenderloins, according to the Sorg family. Freshness is the key One of the differences between purchasing meat at your supermarket and purchasing it at Sorgs is that the meat is butchered right there, making it very fresh. Beef is aged 10 to 14 days for optimal quality, tenderness, and flavor. Lamb and bison are aged one week and pork is aged for 24 hours. The Sorgs began preparing their own meat and that of other local farmers in 1957 when they built their own slaughterhouse. Processing the meat on site gives them total control of the quality of the product sold to the consumer. While it might seem unusual that customers would head out of town on Highway 14 to purchase meat, those who spend a little time at Sorgs are often surprised not only at the number of customers who make the trip but also at the amount that each purchases. Many of their customers come from a distance because once they and their families get used to the taste of this highquality meat, it is hard to go back to that found in retail food stores. To the Sorgs all of their employees are
SANDRA LANDEN MACHAJ Family Owned & Operated
Sorgs, which is located on Highway 14 about half mile south of Highway 11 in Darien, provides freshly butchered high-quality local meats.
family. It is hard to distinguish between those who are actually Sorg family members and those who have worked here for many years. “They are like family. We have watched each other’s kids grow up,” said Barb. Customers are also considered friends. Many have been coming for years and now there are some families that have several generations shopping here regularly. Service is also top notch. Everything is freezer wrapped so you don’t have to do it at home. Recently Sorgs has added homemade potpies filled with chicken, beef, or bison.
These pies are bursting with flavor and make a quick dinner as all that’s required is a hot oven. Those fortunate enough to get to Sorgs before they run out for the day should try Luke’s Zesty Jambalaya, which is also made fresh on site. Sorgs is the place to experience oldfashioned quality, service, and top value. Market hours are Monday through Friday 8 a.m. to 5 p.m. and Saturday 8 a.m. to 4 p.m.. Sorgs can be reached by phone at (262) 724-5554. The store is at N4290 Highway 14, Darien, just west of Delavan a half mile south of Highway 11. See their ad on Page 15.
SERVICES OFFERED • Winter / Summer Storage (Inside & Outside)
• Inboard Sales & Service • Boat / Auto / RV Storage • In & Out Service • Pick-Up / Delivery – Marine & Auto • Shrink–Wrap • Mechanical–Marine / Auto / Trailers • Antique Wood Boat Restoration • Gel–Coat / Fiberglass Work • Custom Woodwork (Transom Bars) • Antique Auto restoration • Cleaning & Detailing–Marine & Auto • Bottom Wash • Consignment–Marine & Auto • Upholstery–Marine & Auto • Covers–Marine & Auto •Fuel Sales Copyright © 2003-2015. All rights reserved.
FAMILY OWNED AND OPERATED SINCE 1978
237046
FAMILY-OWNED BUSINESS 2016
BUILDERS FOR...
Life
Page 21
“
Procedural Listening teaches one to ask specific relevant questions about your project and then completing documentation so that every response is shared with all associates working on your project.” – CHRIS STEBNITZ
Stebnitz Builders creates and adapts spaces for all stages of life By Sandra Landen Machaj CORRESPONDENT
ur homes are where we spend our time, raising our children and, in general, making a comfortable life for those we love. It is not surprising that across the nation, there is a trend to remodel or enlarge our homes to make life more comfortable. As our families change, the home that was so comfortable when there was only one child in the family is no longer a good fit when there are three. Is it time to move to a larger home? Or is there a way to put an addition on the house and be able to remain in the same neighborhood and not uproot children from their friends and school? Chris Stebnitz, owner of Stebnitz Builders, a full service residential remodel and design firm located at 204 Commerce Court, Suite 3, Elkhorn, recently offered his views of the joys and perils of renovation and additions to the family home. Stebnitz Builders has been in business in Walworth County since 1972 when Stan Stebnitz began a small home repair and remodeling business in Delavan. As the company grew, Stan’s sons Dan, Dave, and Gary joined their father in the business. In 1985, Dan, Dave, and Gary purchased the business from Stan and it continued to grow throughout Walworth County. Twenty years later, Dave’s son Chris became an owner and continues the reputation of quality work that three generations
of the family has established.
The state of design According to Chris Stebnitz, there is not just one popular style of remodeling. Many of those remodeling their homes redo them in the original style of the house but with modern amenities. This will give them the clean updated look they desire while still retaining the old charm of the house. Having a plan for what one is trying to accomplish with the renovation is most important. “Design is much different today. There was a time when all finishes had to match. Woods couldn’t be mixed,” Stebnitz said. He went on to explain that now various woods are often used together. Distressed woods may be paired with painted pieces. Mix and match is more the order of the day. Using websites and social media sites it is easier to put together a portfolio of looks that reflect personal style to aid in presenting those desires to a contractor. Kitchen and bath remodels are still the most requested, according to Stebnitz. Everyone wants a spacious kitchen with all the amenities that a top chef would use. Room for family and friends to gather around while cooking – making it a friendly gathering place is also at the top of the list. Bathrooms with roomy showers, and a large family room with a fine fireplace to gather the family on cold winter days
• See STEBNITZ on page 23
SANDRA LANDEN-MACHAJ Family Owned & Operated
Stebnitz Builders is an award-winning remodeling company at 204 Commerce Court, Suite 3, Elkhorn, near the intersection of Highway 67 and Interstate 43. The firm is no stranger to awards. It has been recognized as the Best of the Best in Walworth County for four consecutive years.
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Korey’s Auto Kare
FAMILY-OWNED BUSINESS 2016
FOR ALL YOUR AUTOMOTIVE NEEDS Korey’s Auto Kare opened its doors in November of 2009. It is family owned and operated by Korey and Jennifer Kuehni, long time residents of Delavan. Both Korey and Jennifer graduated from DelavanDarien High School. Korey attended Universal Technical Institute, graduating with a degree as an automotive/diesel technician and has been working in that field for almost 20 years. Korey has also been a volunteer member of the Delavan Fire Department since 1997. In Korey and Jennifer’s free time they enjoy spending their weekends camping with their son Andrew and their two labs. The staff at Korey’s Auto Kare believes that when working on customer’s vehicles, they should be proactive instead of reactive. “We believe it is our responsibility to educate and inform the customer of their vehicles needs,” Korey said. “Our goal is to make sure your vehicle is properly maintained and make you aware of potential problems before they cause any further damage and a larger repair bill, or worse, be stranded on the side of the road.” Korey is an ASE Certified Master Automotive Technician who graduated from Universal Technical Institute in auto repair. He started his experience in automotive repair working for independent repair shops gaining experience with all make and model vehicles. For more information, visit www.koreysautokare. com.
Korey Kuehni (pictured) and his wife Jennifer Kuehni own and operate Korey’s Auto Kare in Delavan. See the auto repair shop’s ad below for more information. SUBMITTED PHOTO Family Owned & Operated
Korey’s Auto Kare Best of Walworth County! When it comes to auto repair, you want to know you’re getting a fair price and guaranteed results. That’s why more customers trust us to handle their automotive repair and maintenance needs. We’ve built our reputation on providing honest, reliable, quality service at a fair price. Make your appointment for a FREE multipoint inspection today, and get to know us.
Korey Kuehni, Proprietor/ Technician
Locally Owned & Operated
1st Place Auto Service 4 Years Running! Visit us online at www.koreysautokare.com 416 S. 7th Street • Delavan, WI 53115
262-728-2886 Hours M-F 8 am to 5 pm
236903
FAMILY-OWNED BUSINESS 2016
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STEBNITZ from page 21
are also dreams for some families. Other homeowners may be looking for an outside facelift to make their home more attractive from the street.
Finding a contractor So where does one start? Talking to a contractor who can listen to your ideas and work with you to make them not only a reality, but the home of your dreams is the start of the journey. To this end, Stebnitz has a proven way of hearing all the customer has to share. Using a program that they have developed after years of feedback from customers, called Procedural Listening, ensures that all the customers’ ideas are heard. “Research shows that we only hear and retain about 30 percent of a conversation,” Stebnitz said. “Procedural Listening teaches one to ask specific relevant questions about your project and then completing documentation so that every response is shared with all associates working on your project.” Stebnitz recommends interviewing contractors before making a final choice. Be sure that you are working with someone who is compatible with your needs and style. Get recommendations from family and friends who have had successful work completed. When you do select a contractor, be certain that you understand the contract. If not bring someone with you who does, he advised. Stebnitz Builders will work out a package price for completion of the entire project. Each item to be used will be listed, including such things as number of 2-by-4s and brand of fixtures. The package contract will be detailed so customers are aware of exactly what they will receive. Stebnitz advises homeowners to be well prepared for an addition or renovation. Such projects set off an emotional roller coaster experience with highs and lows along the way. Ask questions about what is the next step and how long will it take? Drywall takes a long time, as many coats of “mud” must be applied to fill the spaces between sheets of wallboard and each coat must be allowed to dry before being sanded. Sanding is messy and creates a lot of dust but is important for a smooth finished wall. Ask about dust barriers. They do help keep the dust down but don’t eliminate it completely. The more you know what to expect the smoother the ride.
Special needs When most people purchase a home, they look at how it works for their family today. Most don’t think about changes that occur as they age or possibly develop disabilities due to accident or illness. But as people age there are often consideration that must be made regarding home safety. In 2005 Stebnitz became trained in the Certified Aging In Place Specialists, a program offered through the National Association of Home Builders to provide safe renovations, whether simple or complex, that will allow one to stay safely in their homes despite physical challenges. “It is never too soon to think about safe renovations for the future. Think down the road at where you might be 10 to 20 years from now,” Stebnitz said, “as it never is too soon to make some of the changes when doing an addition.” While people often think of grab bars in the bathroom when talking about making a home safe, there are many other things to consider. Will you be able to turn a doorknob if you develop arthritis? The solution is to replace
SUBMITTED PHOTO PROPERTY OF STEBNITZ BUILDERS Family Owned & Operated
This kitchen features cabinets with a natural wood finish and a built-in refrigerator. It also has plenty of room for food preparation and a wood floor to complete the look.
those knobs with French handles. Carrying laundry from the second floor to the basement and back may not only be difficult, but unsafe. Consider moving the washing machine to the second floor. Are inside doors and hallways wide enough to accommodate a walker or wheelchair? If you use a wheelchair, counter tops may need to be lowered and electrical outlets raised so they can be reached. As a Certified Aging In Place Specialist, Stebnitz will discuss these details before a project is complete so that a home is safe and accessible. “Color visualization becomes important as vision starts to fail. Having a countertop colorful enough that the person can see where it ends, allows him to place his glass on the counter, not teetering on the edge,” Stebnitz said. Low pile carpets and smooth transitions in doorways make a safer walking space.
Honored builder Stebnitz Builders has been the recipient of many awards. Remodeling magazine ranked them 69th in the nation and third in Wisconsin for full service remodeling. They have been recognized as the Best of the Best in Walworth County for four consecutive years, 2011 through 2014. Houzz, the remodelers website, has awarded them for both design and service. Their additional awards may be viewed on their website www. stebnitzbuilders.com Stebnitz Builders have also been involved in community affairs. Chris Stebnitz is the third generation of his family to be on the board of United Way. He is currently on the board as vice chairman and will return as chairman next year. All employees are involved with the charities of United Way and the company matches 100 percent of the amount donated by each employee. They have sponsored a chili cook-off to benefit United Way. The local Open Arms Clinic and the Food Pantry are also recipients of their charitable work. Stebnitz Builders takes on projects large and small. They do small projects, such as replacing a window, to major renovations and additions. Stebnitz serves the greater Walworth County area in Wisconsin and Northern Illinois. Stebnitz Builders is at 204 Commerce Court, Suite 3, Elkhorn. The telephone number is (262) 723-7232. The office is open Monday through Friday from 6:30 a.m. to 4:30 p.m. Saturday hours are by appointment. Readers can find out more at stebnitzbuilders.com, or on Facebook, Twitter, Houzz, and Instagram. See their ad on Page 18.
SUBMITTED PHOTO PROPERTY OF STEBNITZ BUILDERS Family Owned & Operated
The white cabinets used in this kitchen give the room a light and airy look. The double-stacked cabinets with glass fronts provide much needed storage.
Page 24
has it all
FAMILY-OWNED BUSINESS 2016
Clockwise from right: The staff at A+ Power Sports includes (front, from left) Kevin Lynn, Kyle Palma, owners Kevin and Barb Nichols, and Nikki Roth; (back row) James Hughes, Brian Church and Julie Peters, who are ready to help with the large selection of accessories for winter motorsports; the business was established in 1994. It is owned and run by Kevin and Barb Nichols, who are both passionate fans of all forms of outdoor recreation; the store offers both snowmobiles and ATVs for winter recreational pleasure. The familyowned business services what it sells and offers their customers the best in winter motor vehicles and accessories. A+ Power Sports is at 622 E. Court St. (Highway 11), Elkhorn. For more information, call (262) 723-8822 or visit aplusride.com. See their ad on Page 19.
BRUCE HEARD Family Owned & Operated
SUBMITTED PHOTO Family Owned & Operated
SUBMITTED PHOTO Family Owned & Operated
Miller-Reesman Funeral Home is owned and operated by Glen and Rebecca Miller. Glen graduated from Milwaukee Area Technical College in 2000 with a degree in Funeral Science. Rebecca graduated from Marquette University in 1999 with a degree in Psychology and Criminology and Law Studies. Their paths crossed at the Milwaukee County Medical Examiner’s Office where Rebecca was working as a Forensic Investigator and Glen was working as the transporter for the Racine County Medical Examiner. One thing led to another, as they do, and they decided to go into business for themselves. Glen was a life-long resident of Union Grove prior to graduating and he felt a strong pull to move back home. As their family has grown, with three children now, so has the business. This couple started a small funeral home from scratch and it has grown exponentially since its inception in 2007. They see this success as being due to the fact that they see this work as a calling and feel that being able to provide solace to the grieving is a privilege and not a job. Glen and Rebecca have tried hard to keep their prices at or below the national average so that families are not placed in a financial hardship while they are experiencing emotional heartbreak. Doing all of the work themselves at first, they have added staff including an apprentice funeral director and several amazing part time employees who really do it all. The acquisition of Kasuboski, Haas, and Dahl Funeral Home in Racine (where Glen worked during his apprenticeship), an arrangement office in Burlington, and a major expansion to more than double the size of their Union Grove Chapel, have all added to their reputation.
620 15th Ave. Union Grove, WI 53182 (262) 878-2500
232 Madison St. Burlington, WI 53105 (262) 763-2500
www.miller-reesman.com
Burlington Location Hours: Monday-Friday 10-2, Also by appt.
The staff at Miller-Reesman works to personalize each service to a family’s needs and wants. They add little touches to bring in the personality of the deceased loved one, from personalized memorial cards and video tributes to dressing up as Super Heroes when necessary! Special services are provided for our Military Veterans as well, including the exclusive “Hero’s Honor Hearse” and military cards and books for the family. 236891
Elegance DESIGNING
FAMILY-OWNED BUSINESS 2016
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Below: The Treasure Hut’s secondgeneration owners Stacy and Kevin Hermann. Kevin’s father and mother started the business in 1969 after moving to Delavan from Milwaukee. Bottom: The Treasuere Hut shop is at 6551 Highway 11 in Delavan. The store offers everything from cards, to hand-painted decoy ducks, to crystal, to (of course) flowers of all shapes, sizes and kinds. FILE PHOTOS Family Owned & Operated
Treasure Hut creates events that make a lasting impression By Janet Deaver-Pack CORRESPONDENT
tep into the Treasure Hut just northeast of Delavan and enter a wondrous array of floral delights and an unusual selection of gift items. This award-winning shop has been the go-to place for brides and grooms from the Southern Wisconsin and Northern Illinois areas since it opened in 1969. Owned by husband and wife event planners Kevin and Stacy Hermann, The Treasure Hut features the kind of expertise and customer service only a secondgeneration business can offer. Weddings are just the apex of the special celebrations at which this couple and their staff excel. “No project is too big or too little,” Kevin said. “We do it all. You’ve got to have so many choices to please everyone – not every place can offer that. This is beyond what a normal florist shop would (offer).” “Simple or complex, we have everything needed for the wedding ceremony, and then for the reception,” Stacy added. The Hermanns maintain a seasonally stocked greenhouse and a large storage building for everything associated with their business. Typically, Stacy takes care of the weddings, and Kevin decorates everything from parties to corporate gatherings, to lavish Christmas displays at resorts such as Lake Lawn Lodge. The Hermanns also have a small shop specializing in giftware that serves as Stacy’s special meeting and planning area for brides on Broad Street in Lake Geneva. It is at the same site where the sister store of the original Treasure Hut served customers for many years. The Lake Geneva shop shares space with another business called Good Vibes.
A family business
Kevin Herrmann’s father, Richard, and his wife, Jean, started the Delavan floral business in 1969.
“He had worked for several shops in Milwaukee during high school,” Stacy said. “It got into his blood.” When the time came to put down their own business roots, Richard and Jean decided not to open a florist shop in Milwaukee. That market was already too crowded for their tastes. They began looking for a potential property that would allow for both expansion and storage, while giving them the creative elbowroom they craved. While investigating Delavan, the couple discovered the Nieman Greenhouse near the corner of Highway 11 and Mound Road for sale. They bought it. “There was room for both of them to create here,” Stacy explained. The location is close enough to Milwaukee and Chicago to attract big corporate clients, at the same time showing individuals the couples’ unusual depth of decorating expertise. It was perfect: the original shop, greenhouse, and storage areas are still viable parts of The Treasure Hut. Richard and Jean became well known as florists, hired by resorts such as The Abbey for holiday decor, and as event decorators for parties, weddings, funerals, birthdays, and other memorable occasions. Richard and Jean brought their son Kevin up in the business. “I started working here when I was old enough to sweep up, water the plants, and make little things,” Kevin explained. “When I started driving, I delivered flowers.” He counts 1994 as the year he started
formally working with The Treasure Hut. The fun really started for Kevin when he became skilled enough to help his father with Richard’s creative seasonal animated displays that were always in demand. “We’ve done huge moving snowmen and nutcrackers,” Kevin said. “Really huge –the snowman’s hat and head were over six feet tall. We’ve done enormous Christmas trees, flying witches for Halloween – you name it, we’ve probably done it.”
Focus on weddings
Treasure Hut’s reputation extends north past Milwaukee and south into Chicago for such displays. Kevin and his team are kept very busy, especially during holidays. Stacy also began working for the business during 1994. When Richard and Jean decided to retire in 2004, Kevin and Stacy bought the business and continued it with the same quality and dedication
• See TREASURE HUT on page 27
Page 26
FAMILY-OWNED BUSINESS 2016
PHOTO COURTESY OF THE LAKE GENEVA REGIONAL NEWS Family Owned & Operated
Stinebrink family members from left are: Todd, Ben and Tim, their dad Brett, Mark and his sons, Matt and Dave. Brett and Mark hold a photograph of their late parents, Ed and Ellie Stinebrink, co-owners and co-founders of Stinebrink’s grocery stores. Ed, Mark and Brett opened the first Stinebrink grocery store on Dec. 1, 1974. Today the family owns and operates Piggly Wiggly stores in Lake Geneva
and Delavan and two stores in Kenosha. All the stores are open from 6 a.m. to 10 p.m. seven days a week. Ed Stinebrink’s checklist for success established in 1974 is still the same quality checklist used in the four locations today: keep it full, keep it clean, and keep the customer happy. For more information, see their ad on Page 31.
3rd Generation Family Owned
Grumpy Gary says... It’s time to make The Brats again! Don’t forget your favorite brats
1422 Main Street Union Grove, WI 53182 (262) 878-1226 www.martinsgarage.com
32 Flavors “Great Brats For a Great Price”
Martin Ford
For All Your Grilling Needs
Hwy. 45 & C • Union Grove, WI 53182
“Only” Available at Marv
25300 75th Street, Paddock Lake, WI 196459
Phone (262) 878-1241 www.martinfordsales.com
&Alison’s
262-843-4204
236301
FAMILY-OWNED BUSINESS 2016
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TREASURE HUT from page 25
to customer service as Kevin’s father and mother. And their reputation since has increased because of their attention to detail and their creativity. The Treasure Hut specializes in weddings. “Most of my brides come from Illinois, particularly the Chicago area,” Stacy said. “Many of their families or their friends have second homes or cabins in this area. They know about our great prices and good service.” Putting together textures and colors into harmonious blends and listening to what brides want are two of Stacy’s strong points. “Sometimes they bring in big binders full of ideas they want for their wedding,” she said. Stacy knows how to narrow down the “I wants” to fit the budget, and still provide plenty of special bang for the available bucks. “Receptions have gotten more complex because people spend more time there than at the wedding itself,” Stacy said. “During some ceremonies, the wedding party and their guests spend about 45 minutes in the sanctuary. Then they spend hours at the reception.” Decorating for those receptions has become equally as important as decorating the area where the wedding takes place. It’s no wonder brides and grooms are ordering more flowers and decorative items for post-wedding festivities.
Creative with colors
When asked what’s new in nuptial details, Stacy considered before replying, “Color themes. Color is primary now. Often there are three or four colors that come together. And there’s lots more thought put into weddings. We can incorporate the brides’ and/or groom’s favorite things, such as golf tees – one of our brides was a golf pro, and the tees were
important to her. “We’ve made table arrangements with lemons, with fruit such as apples, with peacock feathers and, for a 1920s theme, ostrich feathers,” Stacy smiled, remembering. “We even had one bride who was allergic to flowers. We used candlelight, branches, and lots of nonfloral items. We’ve also done a Wisconsin nature wedding.” (An excellent picture of their rustic decorating theme for this nuptial is on The Treasure Hut’s website.) “The most dangerous thing we’ve ever hung as decoration for a wedding is a big chandelier with lights and flowers, including strands of orchids hanging from it,” Kevin said. “That’s also the most unusual thing we’ve designed so far. It was used in a reception held in the Pavilion tent at The Abbey.” For another wedding, Stacy and Kevin came up with more unique decorations, including boxes full of greenery hung from the ceiling. Anything a bride or groom can imagine at their wedding or reception can be designed by the talented team from The Treasure Hut. Currently, the most popular flowers for weddings are hydrangeas. “They’ve got big, beautiful blooms,” Stacy said. “Roses are still a favored choice, especially the English Garden or cabbage rose.” Those are rounded blooms with so many petals the flower appears almost like a fat cabbage, hence the odd nickname. “And they smell good, too,” Kevin added. “Not like those roses that look pretty, but have had the scent bred out of them.” Stacy gets requests to use special fabrics on a regular basis. “Yards of tulle or chiffon draped from pillars, arches, gazebos, and ceilings is very popular right now.” The fabric softens the surrounding light, and makes everything appear richer and more magical. Special lighting is also popular as an accent on tables, up walls,
SUBMITTED PHOTO Family Owned & Operated
The Treasure Hut created the flowers for this couple using natural woodsy materials in the bride’s bouquet and the groom’s boutonnière.
and across ceilings. “We can put color-themed floral sprays on wedding cakes, too,” Stacy said. “They’re really beautiful.” These can be added to a plain confection, or used in association with frosting decorations. The result is spectacular. The live blooms bring an additional dimension to a typical brides’ or groom’s cake. Stacy has some sound advice for prospective brides. “Plan your wedding, but don’t overthink it. You need to have fun, too.” Kevin added, “And don’t think there has to be a perfect match for a certain color, such as the mother of the bride’s dress. Sometimes a color that blends is better.”
Handling the hassle
SUBMITTED PHOTO Family Owned & Operated
An elegant table bouquet featuring popular English Garden and regular roses, along with greenery and wheat. The creativity of The Treasure Hut’s staff knows few boundaries: they’ve even designed beautiful wedding bouquets and table arrangements for people with allergies to flowers.
The serene atmosphere of The Treasure Hut changes into one of controlled tension during preparation for a wedding or decorating assignment. “Our jobs make us work nights, weekends, and holidays,” Kevin said. “Many of our biggest projects come at times when other people are on vacation. It’s part of the business.” The Treasure Hut also offers rentals. “We have linens and table settings,” Stacy said, “and arches, and canopies, and other items. That’s why we need such a large storage area.” She can also take care of printing wedding invitations, coordinated reply cards and thank-you notes. When these two say they can accomplish nearly everything associated with a wedding but the special clothing, the catering, and getting everyone to the ceremony on time, they mean it. Using Stacy’s and Kevin’s expertise can take a lot of the
pressure off a soon-to-be-wedded couple. Nowhere in the shop is it obvious that The Treasure Hut has won several awards. If hung on the walls, they’d probably be nearly obscured by greenery and gift items. Being given the Bride’s Choice Award, and the Couples Choice Award from the Weddingwire network isn’t very important to Kevin and Stacy. They also have received national recognition for excellence in party planning and event decoration. What is important to this couple is their relationship with their customers, demonstrated by their exemplary customer service, and the creativity that highlights everything they do. They’re also one of the few local shops listed as a representative for both Teleflora and FTD. “We’re starting our son in the business,” Kevin said. Logan is 11. He takes care of some sweeping and watering plants in the greenhouse. “Who knows,” Stacy said, “perhaps some day we’ll have a third generation at The Treasure Hut.” This business may look small, and it’s in what may seem to some an out-ofthe-way location. But the owners’ hearts and talents are as huge as the animated decorations they devise. “We’re always ready for new and fun challenges,” Kevin stated. “We’re always searching the market for new ‘wow’ items to use at weddings and parties,” Stacy added. “Just call us with questions.” The Treasure Hut maintains a website at www.treasurehut.com, and is also on Facebook, Weddingwire, and other social media. The local phone number is (262) 728-2020, or toll-free (800) 762-2032.
Creating customer empathy Page 28
FAMILY-OWNED BUSINESS 2016
If you own, run or work for any of the approximately 23 million smallto mid-sized businesses in America, chances are, you want more sales. So, how do you make it happen? By showing customers you care. In this world of impersonal interactions and instant communication, there’s enormous value and differentiation in creating empathy for the customer’s situation. By Diane Emo Sales training often piles on facts, CONTRIBUTOR figures and details that can turn a salesperson’s brain into a mish-mash of disconnected information with no context. So, keep it simple. Train salespeople to be empathetic, consultative professionals by building on the things they already know. They know how they expect to be treated as customers – because we are all customers, right? They know how they feel when people treat them unfairly or push them into a decision. They know when someone is really listening to them, not pretending. So, start with a customer context as a way to build your story. Here is a three-step path toward building customer empathy in your sales teams. 1. Listen for emotion to find customer pain points: An interesting thing happens when salespeople ask questions – customers talk. What’s going on here? How long has that been going on? What have you tried so far to fix it? Here’s the secret – listen for emotion in their words – disappointed, frustrated, angry, tried repeatedly, no response. Then, repeat the customer’s exact words to confirm their pain point. “It sounds like you’re pretty frustrated...” Pain points are the issues or problems that are significant enough for the customer to make a change – and buy from you instead.
2. Teach a simple consulting model for valuebased conversations focused on the customer’s pain points. I write three columns on the whiteboard labeled “What I heard (pain point),” “What we will do (solution),” and “That will help you (value).” Then, I ask the rep to give me one of her customer’s pain points. For example, “What I heard is that the odor in your restroom continues to be a problem, even though you’ve asked your service to fix it. What we will do is use a disinfectant that kills the germs causing the odor. That will help you have a restroom that consistently smells good for your customers and employees.” 3. Feel, felt, found is still a good formula for moving people from objections to closed deals. When a customer states an objection, try this.
Feel
Say something like, “I understand how you feel.” This lets customers know you heard them express their feelings, can relate, and understand why they feel the way they do. The customer feels validated instead of ignored.
Felt
FILE PHOTO Family Owned & Operated
With a response such as, “Other people I’ve talked Companies with a feel for empathy can be better able to to have felt the same way,” you tell the customer the encourage customers. issue is not uncommon. He or she is not alone. It can be resolved. This also sets the rep up to position a way to find a simple closing statement that works for them. My positively address the issue and move on. favorite – “OK, let’s get the paperwork signed so we can get started right away.” Found If your sales team keeps these tips in mind and your “They found the situation improved right away customers in their hearts, then you may find more sales after making the decision to ____.” Convey the idea on your books. that people get positive results and improvement after Diane Emo is Vice President of Marketing for choosing your product or service. Coverall North America Inc. The last step is to ask for the deal. Help your reps (NAPS)
THREE TIPS FOR
evaluating what your business is worth
Financial and business education is a critical pathway for the future of America’s small business community. To start with, business owners should ask themselves – “What is the true value of my business?” It’s an important question because the value of your business will have a big impact on both the professional and personal aspects of your life, including the well-being of your family, employees and possibly even the community in which your business is located. The 2015 Business Owner Perspectives study commissioned by Massachusetts Mutual Life Insurance Company revealed about half of business owners say they’ve had their businesses valued in the past three years, yet one out of three says they’ve done the valuations themselves. When business owners value the business themselves, they can significantly over or under value their business. Knowing your business’ true value gives you a more realistic perspective and allows you to put effective strategies into place for future growth, business continuation, succession planning, and retirement planning. Here are three tips for evaluating what your business is worth.
TIME TO KNOW THE VALUE OF YOUR BUSINESS
Because of constant change in the economic, competitive and regulatory landscape in which so many businesses exist today, it’s a good idea to review the value of your business on a regular basis. Doing this will allow you to have a firm grasp on the business’s current value and track its growth over an extended period of time. With this knowledge, you could consider adjusting your business plans to focus more on the drivers of value, or simply be in a better position to take advantage of opportunities. In addition to measuring business health and preparing it for sale at some immediate or future date, there are other considerations in knowing what your business is worth, including funding a buy-sell agreement, retirement income planning and estate tax planning.
Talk to a qualified financial professional about where your business is now and where you’d like it to be in the future, and to find financial solutions that can help you reach your goals.
FILE PHOTO Family Owned & Operated
TURN TO A CREDENTIALED VALUATION EXPERT
A proper business valuation is not a “rule of thumb” or a figure agreed to with a handshake; it’s thoughtfully crafted by a credentialed appraiser after thorough research and is documented in writing. Credentials to look for include – Certified Valuation Analyst, Accredited Senior Appraiser or Accredited in Business Valuation.
FUND ANY POTENTIAL “VALUE GAPS”
Once you know the value of your business, it’s common for there to be a discrepancy between what you thought the business was worth and what you need the business to be worth. The good news is proper planning can help reduce potential “value gaps” created by an owner’s overor under-estimation of the business’s value.
For example, having assets outside the business, such as qualified plans and other investments, can help reduce the value gap in your retirement plan. In addition, insurance products, such as life insurance and disability income insurance, can help address the value gap created if a business goes into forced liquidation following the death or disability of an owner.
(BPT)
FAMILY-OWNED BUSINESS 2016
Page 29
Is
p i h s r u e n e r p entre for you?
Starting your own business can be an exciting and rewarding experience. It can offer numerous advantages such as being your own boss, setting your own schedule and making a living doing something you enjoy. But, becoming a successful entrepreneur requires thorough planning, creativity and hard work. Consider whether you have the following characteristics and skills commonly associated with successful entrepreneurs:
Comfortable with taking risks Being your own boss also means you’re the one making tough decisions. Entrepreneurship involves uncertainty. Do you avoid uncertainty in life at all costs? If yes, then entrepreneurship may not be the best fit for you. Do you enjoy the thrill of taking calculated risks? Then read on. Independent Entrepreneurs have to make a lot of decisions on their own. If you find you can trust your instincts – and you’re not afraid of rejection every now and then – you could be on your way to being an entrepreneur. Persuasive You may have the greatest idea in the world, but if you cannot persuade customers, employees and potential lenders or partners, you may find entrepreneurship to be challenging. If you enjoy public speaking, engage new people with ease and find you make compelling arguments grounded in facts, it’s likely you’re poised to make your idea succeed. Able to negotiate As a small business owner, you will need to negotiate everything from leases to contract terms to rates. Polished negotiation skills will help you save money and keep your business running smoothly. Creative Are you able to think of new ideas? Can you imagine new ways to solve problems? Entrepreneurs must be able to think creatively. If you have insights on how to take advantage of new opportunities, entrepreneurship may be a good fit. Supported by others Before you start a business, it’s important to have a strong support system in place. You’ll be forced to make many important decisions, especially in the first months of opening your business. If you do not have a support network of people to help you, consider finding a business mentor. A business mentor is someone who is experienced, successful and willing to provide advice and guidance. Read the Steps to Finding a Mentor article for help on finding and working with a mentor. Still think you have what it takes to be an entrepreneur and start a new business? Great! Now ask yourself these 20 questions to help ensure you’ve thought about the right financial and business details: 1. Why am I starting a business? 2. What kind of business do I want? 3. Who is my ideal customer? 4. What products or services will my business provide? 5. Am I prepared to spend the time and money needed to get my business started? 6. What differentiates my business idea and the products or services I will provide from others in the market? 7. Where will my business be located? 8. How many employees will I need? 9. What types of suppliers do I need? 10. How much money do I need to get started? 11. Will I need to get a loan? 12. How soon will it take before my products or services are available? 13. How long do I have until I start making a profit? 14. Who is my competition? 15. How will I price my product compared to my competition? 16. How will I set up the legal structure of my business? 17. What taxes do I need to pay? 18. What kind of insurance do I need? 19. How will I manage my business? 20. How will I advertise my business? Source: www.sba.gov.
SANDRA LANDEN MACHAJ Family Owned & Operated
Bruno’s Restaurant, 730 Cornerstone Crossing, Waterford, offers a variety of selections from a light soup or salad to a complete Italian dinner. The restaurant is also known for its homemade desserts.
Food & fun
are on the menu at Bruno’s
Restaurant is paired with bowling/recreation center
By Sandra Landen Machaj CORRESPONDENT
Looking for a place for lunch or dinner –a place that is somewhat casual and the whole family will enjoy, but still offers high-quality food? That place is Bruno’s Restaurant, 730 Cornerstone Crossing, Waterford. Bruno’s is not just a simple restaurant, but a full family entertainment center. The well appropriated dining room is quiet and serene, a place to enjoy a relaxing meal, especially after an afternoon or evening in the attached 12-lane River City Lanes bowling center, or after spending time outside in the outdoor recreation area playing volleyball, or horseshoes. Bruno’s is a casual dining space that specializes in Italian-American foods. It is best known for its homemade Italian specialties including stuffed shells, lasagna, and homemade pizza. But its offerings are not limited to that menu. The American meals and specialty sandwiches provide a wide variety of items to satisfy, whether it is a full meal or a sandwich. With homemade soups and freshly made desserts, there is something for everyone. Chuck Torosian, owner of the River City Lanes and Bruno’s restaurant along with his wife Teresa, shared some of the secrets of his restaurant’s food. “We have three cooks who are known for their unique creations.” He went on to explain that Rae Lynn is responsible for the soups that are all made in house. Soups change daily and each day there is a cream soup and a broth selection. Melissa brings a combination of fine dining experience and the ability to create the specialty pastas. In addition, she produces some of the desserts, such as a chocolate stout cake with ganache. Ann prepares the cheesecake – either plain or embellished with fruit. The menu frequently changes, so there is usually
something new to try. As summer moves in, lighter foods such as wraps and salads are added to the menu. Each day there are specials, such as the Jacked up mushrooms made with creamed Jack Daniels honey. Prime rib is a specialty item or, for the fish lovers, pan seared salmon with spinach. The Wisconsin tradition of a fish fry on Fridays continues at Bruno’s. But it doesn’t have to be fried. There is a choice of beer battered and deepfried or, for those who prefer a lighter meal, the haddock is offered baked. The fish is accompanied by homemade potato pancakes. The restaurant features a full-service bar that stocks more than 100 types of popular beer. The restaurant also hosts bridal and baby showers, family reunions, class reunions, graduation parties, and weddings. Not only does Bruno’s provide a banquet hall, but packages can be put together to include the recreational activities on site, bowling, volleyball or horseshoes. Package deals work especially well with family gatherings where children and teens have a chance to blow off steam. The banquet hall can accommodate 225 guests for a sit-down dinner or can accommodate parties as small as 20 guests. All food items are prepared by the staff of Bruno’s Restaurant and can be tailored to requests. On-site indoor or outdoor weddings can also be arranged. On Sundays, Bruno’s offers breakfast, featuring a full range of items including eggs cooked as you like, omelets, skillets, and pancakes. Bruno’s Restaurant is at 730 Cornerstone Crossing, Waterford. Reach them at (262) 5143663 or www.bowlrivercity.com. The kitchen is open Monday through Thursday from 11 a.m. to 9 p.m. Friday and Saturdays have longer hours from 11 a.m. and continuing until as late as 11 p.m. if customers are present. On Sundays breakfast is served beginning at 8 a.m. and the full lunch and dinner menu, including pizza are served until 8 p.m. See their ad on Page 6.
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Best Bargains Inc. Cash and Carry Best Bargains Inc. offers a cash and carry policy for all of our goods. A term coined in World War II, in modern times, this term means you can enjoy lower prices by paying with cash and loading all the goods yourself to take to your home or business. Our policy is simple and straightforward. For large quantity orders for restaurants and other businesses, cash and carry means we do not deliver the goods, but taking them back with you yourself allows you to experience a lower cost. Pick out your cart, shop at your own pace and pay for your purchase as you leave. We do not have a minimum purchase amount for bulk items and do not have to buy a certain amount to receive discounts. All of our products provide you with a 100% satisfaction guarantee. Best Bargain Inc. can provide you with wholesale prices rather than retail. While we don’t deliver, our friendly associates can help you locate the best products for your needs and inform you when new items will be shipped to the store. We can also accommodate special orders. 196112
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The STINEBRINK FAMILY Thanks You for Forty One Wonderful Years of Business in SE Wisconsin! We are proud to be able to employ over 350 local residents who help us fulfill our mission to take excellent care of our customers.
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