~ Published by Southern Lakes Newspapers LLC
Life on the shores in the Southern Lakes area
A special edition of Homes & Design • July 2021
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HOMES & DESIGN • LAKE LVING • JULY 2021
Family Owned & Operated For 3 Generations
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JASON ARNDT Lake Living
Boat sales surge in wake of pandemic New watercraft hard to come by, area dealer says
by Jason Arndt STAFF WRITER
HOMES & DESIGN
Lake Living July 2021 Published by Southern Lakes Newspapers LLC 1102 Ann St., Delavan, WI 53115 (262) 728-3411
new powerboat sales as more Americans took the water to escape pandemic stress and enjoy the outdoors safely. For the first time in more a decade, we saw an increase in first-time boat buyers, who helped spur our growth of versatile, smaller boats – less than 26-feet – that are often towed to local waterways,” Hugelmeyer said. The extraordinary year also trickled • CONTINUED ON PAGE 4
For advertising opportunities, call (262) 728-3411 or email vicki@southernlakesnewspapers.com EDITOR IN CHIEF: Edward Nadolski SPECIAL SECTIONS EDITOR: Tracy Ouellette PAGE DESIGN: Jen DeGroot CREATIVE DIRECTOR: Heidi Schulz ADVERTISING DIRECTOR: Vicki Vanderwerff
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above: Lakes Area Marine, 30725 Durand Ave., Burlington offers boat sales, services including a variety of repairs, accessories, boat storage options and other watercraft needs. on the cover: Kayakers paddle out on to Lower Phantom Lake during a mid-June heat wave in southeast Wisconsin. Summer arrived quickly this year, with temperatures soaring into the 90s in late May and early June. (Photo by Lisa Smith)
HOMES & DESIGN • LAKE LIVING • JULY 2021
Boat sales last year skyrocketed because of the COVID-19 pandemic and left many manufacturers racing to fulfill demands entering into this year’s boating season. The National Marine Manufacturers Association, which represents North American recreational boat, engine and marine accessory manufacturers, reported retail unit sales of new powerboats in the
United States increased by an estimated 12% last year compared to 2019. The sales surge, according to the NMMA, hasn’t been this high since before the 2008 Great Recession. NMMA President Frank Hugelmeyer said boat sales increased as a result of the needs of people throughout the nation to find safe recreational opportunities last year. “2020 was an extraordinary year for
BOAT SALES
• CONTINUED FROM PAGE 3
down to the local level including at Lakes Area Marine in Burlington, which has reportedly sold out of new boats for the 2021 season. Lakes Area Marine, which has been in business since 1988, offers new boat sales, a range of services, parts for repairs, accessories and storage for customers who seek a place for their watercraft during the winter. Owner Brian Biedrzycki said they didn’t initially recognize the sales surge at the start of 2020 because people faced some uncertainty on the COVID-19 pandemic’s direction. “It started out really slow because of concerns about what was happening,” Biedrzycki said. “Then everybody started buying up everything, paddle boards, inter tubes, waterskis, boats and pontoons.” Pontoons, he noted, have been most sought after of all watercraft on the market.
Stalled production
Marine manufacturers, much like their auto industry counterparts, encountered production shutdowns of their facilities due to COVID-19 restrictions and multiple other factors last year. The shutdown – or stalled production of some products, such as parts for repairs – has caused some supply chain issues in the marine manufacturing industry. Pandemic-related supply chain constraints curbed powerboat production and shipment for several months in 2020, according to the NMMA, which expects these issues to subside and to see manufacturing levels return to normal this year. In the meantime, Biedrzycki emphasized the need for “patience and understanding” as area dealers wait for the industry to return to normal. “There are various reasons some of their production has closed down,” Biedrzycki said, adding that states where products are manufactured are in different places in the pandemic.
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HOMES & DESIGN • LAKE LVING • JULY 2021
Inundated dealers Although progress has been made through vaccines, the ongoing coronavirus pandemic will likely keep Americans interested in what they view as safe, outdoor recreational activities such as boating. The main reason, according to the NMMA, boils down to social distancing recommendations. “We expect consumer interest in boating to remain strong through 2021 and beyond with millions of Americans discovering the mental health benefits and
joys of being outside and on the water,” Hugelmeyer said. Biedrzycki said he and other boat dealers have experienced a surge in demand, especially since most customers have already retrieved their boats from storage. Typically, mid-May is when Biedrzycki sees the most activity related to boat removal, but this year, he said, some customers began that process as early as March. “The dealers have already been inundated for the months of April and May. We are past that right now,” he said.
Looking ahead For prospective first-time boat customers, Biedrzycki said they should come prepared before heading to a
dealership, whose staff will help them in their quest to find the right watercraft. Dealers typically ask many questions, he said, ranging from intended usage to what lakes customers plan to use the watercraft on. “Let them guide you through the process so they can find you the right boat,” he recommended. Biedrzycki said some customers can begin making service requests for next season during the winter months. “The earlier you do things, the better. It is like getting your lawn mower fixed, right when your grass is growing… everyone wants their lawn mower worked on at that time,” Biedrzycki said. Lakes Area Marine is at 30725 Durand Ave. in Burlington. For more information call 262-763-8325 or visit lakesareamarine.com.
Marvin Washington, an employee of Lakes Area Marine in Burlington, buffers the side of a boat inside one of the service bays. JASON ARNDT Lake Living
Hit the water without owning a boat Boat clubs, rentals offer options throughout the area
by Heather Ruenz STAFF WRITER
of Geneva Lake. Whether you choose to spend your time cruising the lake, anchoring up to swim or just soaking up the sun, The Boat House Boat Club lets you get on the water without the expenses of owning a boat,” The Boat House website states. “One of our defining factors … is our passion for the water and the need to share that passion with our customers,” it states. Whether it’s fishing, waterskiing or “enjoying a weekend cruising with friends and family, being a boater is living a passion and owning a dream. Boating • CONTINUED ON PAGE 6
Located at 300 Wrigley Drive in Lake Geneva, Marina Bay Boat Rentals is one of several places offering rentals for on the water fun. For more information call Marina at 262-248-4477. SUBMITTED PHOTO Lake Living
HOMES & DESIGN • LAKE LIVING • JULY 2021
Many people want to enjoy the water on a boat, from a waterskiing outing to fishing or lounging on a pontoon. And for those situations where owning a boat is out of reach due to cost, a boat club or boat rental is worth considering. Boat clubs are membership based where those that belong to the club pay monthly fees – and in some cases an initial buy-in to belong. The clubs offer a variety of boats and maintain a ratio of vessels to members to make certain boats are available when members want to use them. “As a boat club member, all you have
to do is go through your club’s reservation system and select the day you want, and what boat you want. Then when that day comes, you show up to the marina and find the boat waiting on you. The only thing you are responsible for as a club member is the cost of fuel,” according to Paul Standring, of Carefree Boat Club, which has several locations including one in Lake Geneva. The Boat House, also a dealer with numerous locations including Lauderdale Lakes and Lake Geneva in this area, also has a boat club in Lake Geneva. “You don’t need to own a boat to fully experience the picturesque waters
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HIT THE WATER
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creates time away from daily activities and brings families together. It’s a lifestyle and the chance to experience and create endless memories,” it further states. The Boat House Boat Club has an initiation fee of $2,000 and $325 monthly membership, according to the website. That allows members 30-plus reservations in a season, which is mid May to the first week in October. All gear and equipment is provided and included. The benefits of being a member of The Boat House Boat Club include: the allowance of split memberships (get details from representatives); a ration of approximately 10 memberships per boat; 24-foot runabouts and 22-foot pontoons; free, convenient parking; easy boat loading; and up to 3-plus reservations on the books at one time (two weekday and one weekend.) It also offers a reciprocating membership with sister club in Chicago for up to five of a member’s uses at no additional cost. Bookings are offered in shifts with three available per day: 9 a.m. to 12:30 p.m.; 1
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HOMES & DESIGN • LAKE LVING • JULY 2021
Residential
p.m. to 4:30 p.m.; 5 p.m. to 8 p.m. The Boat House Boat Club is located within The Boat House Lake Geneva dealership in Buttons Bay, which is near Big Foot Beach. For more information about the boat club, contact Mike Trainor via email at mike.trainor@boathouseh2o.com, by phone or text to 847-922-7051 or by visiting boathouseh2o.com. The costs for the Carefree Boat Club vary by location. “As far as the actual cost – there are typically one-time buy-in fees, plus membership fees paid on a monthly or annual basis. Those fees vary, but one thing is for sure – it is much cheaper to join a boat club than it is to buy a boat,” Standring states in a blog on the website. He goes on to explain that hourly worth is just one piece of the much bigger puzzle. “This number doesn’t take into account the opportunity cost of your discretionary time. You only have a certain amount of time away from work and a certain amount of time available with your family,” he said. “Throw in other factors, like nice weather,
and your hourly value will skyrocket. This is why we urge potential boat-owners to consider the time involved with owning, and especially trailering a boat.” The membership plans grant unlimited usage of not just one boat, but a variety of sizes and types of boats, the site states. “If you are new to boating or an experienced boater, our club offers an affordable alternative to get you started or back into boating,” he said. The local Carefree Boat Club is based at Baker House Pier, 327 Wrigley Drive, Lake Geneva. For more information call 262422-6287 or visit carefreeboats.com.
Rentals another option
There are numerous boat rental companies scattered throughout the Southern Lakes area including The Boat House. “The Boat House has several boat rental options available including daily and weekly rentals at select locations,” the website states. Options through The Boat House vary but among the offerings are: pontoon
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rentals of 50 or 60 horsepower for approximately $450 a day; and deck boat rentals – which include a set of water skis and/or a tube – for about $500 a day. The Boat House sells new boats and offers a large selection of used and preowned boats, has a large pro shop, parts and service departments, pier and lift services as well as boat rentals. The Boat House of Lauderdale Lakes is at N7536 Sterlingworth Drive in Elkhorn. For more information call 262-742-3898 or
visit boathouseh2o.com. There are numerous boat rental companies in the Southern Lakes area including the following: • Delavan Lake Boat Rentals, 2518 N. Shore Drive, Delavan, 262-728-5540; • Beulah Bait and Boat, N8831 Stringers Bridge Road, East Troy, 414-406-9637; • Gage Marine, 1 Liechty Drive, Williams Bay, 262-245-5501; • Marina Bay Boat Rentals, 300 Wrigley Drive, Lake Geneva, 262-248-4477;
• Jerry’s Majestic Marine Rentals, 352 Lake St., Fontana, 262-275-5222; • Gordy’s, 320 Lake St., Fontana, 262275-1563; • Action Marine, 5909 392nd Ave., Burlington, 262-539-2000; • JNT’s Parkside Marina, N7660 State Park Drive, Whitewater, 262-473-5028; • Twin Lakes Boat Rental, 3101 E. Lake Shore Drive, Twin Lakes, 888-251-2628; • Uncle Ed’s, N1530 Powers Lake Road, Genoa City, 262-295-5253.
SUBMITTED PHOTO Lake Living
HOMES & DESIGN • LAKE LIVING • JULY 2021
Jerry’s Majestic Marine is one of numerous boat rental places in the area. It’s at 352 Lake St., Fontana, on Geneva Lake and can be reached by calling 262-275-5222.
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Cooling off
The swimming hole at Indian Head park drew a crowd recently. The afternoons offer the perfect weather for swimming, kayaking and fishing on Upper and Lower Phantom Lake, which provided a much needed relief from the heat on this June 12 day. With temperatures soaring to the 90s recently, many have taken to the water for some fun in the sun and the perfect way to stay cool on these hot summer days. LISA SMITH Lake Living
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Dining with a View
Area restaurant on a lake set to serve this summer on its patio by Tracy Ouellette EDITOR
help. “So, if anyone is looking for a summer job in the area, they should give us a call. It’s a beautiful place to work. Even the cooks have a great view and we’re a fun bunch to work with,” Peterson said. Summer hours run from 3:30 to 9 p.m., Wednesday through Friday and 11:30 a.m. to 9 p.m., Saturday and Sunday. “When summer started, we drop Tuesdays and add Sundays because being on the lake is something our guests really enjoy and there’s nothing better than spending a Sunday afternoon outside, enjoying a meal on the lake. “We’re brought back lunch hours for summer,” Peterson said. “We used to run seven days a week, but with COVID and the labor shortage, that’s all we can handle for now.” • CONTINUED ON PAGE 10
SUBMITTED PHOTOS Lake Living
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above: The patio at The Waterfront on Brown’s Lake in Burlington opened Memorial Day weekend. The outdoor area added about 100 seats to the restaurant’s capacity and is a favorite spot for dinner and drinks with locals and visitors. page 10: The view from the patio and the pier at The Waterfront on Brown’s Lake in Burlington can be enjoyed all summer long by guests.
HOMES & DESIGN • LAKE LIVING • JULY 2021
The Waterfront on Brown’s Lake in Burlington opened its patio over the Memorial Day weekend and began its summer season. The restaurant’s general manager, Tanya Peterson, said the staff was hard at work getting ready for the outdoor dining, which is highly popular with locals as well as outof-towners. “We seat more than 100 people out there and we opened it up Memorial Day weekend, so we had a lot to do,” she said in
May. “It’s a big undertaking and we need the high school and college kids that are coming back to do this. We serve at lake level, so we need those youngsters to make it happen. They are so important.” Peterson said that like many other restaurants, hiring has been challenging this year, at all levels. “We need people everywhere,” she said. “We need kitchen help, servers, cooks – cooks are a rare commodity these days. It seems to have fallen off of being the thing people want to do.” Peterson said the COVID-19 pandemic has changed the restaurant industry in big and small ways over the past year. “It’s always been a little bit tougher to hire in this area, but COVID had a profound effect. This was the first industry that was shut down,” she said. “We were fortunate to keep our core staff, but with summer here and all those extra seats, we need extra
DINING
• CONTINUED FROM PAGE 9
Summertime on the lake The Waterfront offers a “jazzed up” menu and plenty of live entertainment for summer, Peterson said. “We have an outdoor stage and a fire pit out there that people love,” she said, adding that there are some new changes in place for the summer. “We have a fun, summer drink list and change up the menu with more sandwiches, more family meals, entrees – we offer a wide variety, there’s something for everyone,” she said. Peterson said the restaurant is family friendly and includes a kids menu as well as family meals. “We have a great thin-crust pizza, which we’re known for,” she said. “Families love to come out and share one. The appetizers and salads are popular, too, and our Waterfront Chicken Sandwich is by far the best seller every year.” The Waterfront has live music all summer long on the patio with performances from 6 to 9 p.m., Wednesdays, 5 to 9 p.m. p.m., Saturdays and 3 to 7 p.m. on Sundays. The full summer line up on concerts can be found at on the restaurant’s website. Peterson said after the challenges of the past year, the staff at the restaurant
is starting to see things return to a more “normal” setting and, she said, it’s been heartwarming to see the regulars begin to return. “This has been a particularly tough year, obviously. COVID added so much stress and difficulty and just sucked the joy out of so much,” she said. “But it’s been really nice over the last few weeks, seeing faces we haven’t seen
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in a year. They come in and tell us, ‘We got our vaccines and this is the first place we came to.’ We’re so happy to see all those faces again,” Peterson added. The Waterfront on Brown’s Lake is at 31100 Weiler Road, Burlington. For more information, visit thewaterfrontbrownslake.com or call 262763-9989. The restaurant does not take reservations during the summer.
GET ON BOARD
4 ways to restore wellness and relax on a boat this summer recognizing that boating and fishing not only offer restorative health and wellness benefits but being on a boat is a ‘vacation on demand’ that you can enjoy close to home,” said Ellen Bradley, Discover Boating Senior Vice President. “Boating uniquely provides the freedom to explore and escape the stress on land, while allowing you to relax and connect with loved ones in a way that can only be experienced on the water.” Getting started in boating and fishing is more accessible than you think. In fact, more than 100 million Americans go boating each year, according to the National Marine Manufacturers Association. Whether you already own a boat, you’re just getting started or simply want to test out the boating lifestyle, Discover Boating offers easy ways to get
on the water and experience the restorative power of boating and fishing.
Find your dream boat
Chart your own course to boat ownership by visiting DiscoverBoating. com, where you’ll find a boat finder and loan calculator tool to help determine your budget and identify the different types of boats that fit your lifestyle and interests.
Join a boat club
Find a boat club near you to access a variety of boats. You’ll pay a monthly fee and be able to book your time on the water online. Most boat clubs take care of docking, cleaning, maintenance and boat training courses. • CONTINUED ON PAGE 12
STOCK PHOTO Lake Living
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There’s nothing like a lazy day out on the water to cool off and relax during the dog days of summer.
HOMES & DESIGN • LAKE LIVING • JULY 2021
Looking for ways to recharge and escape stress this summer? Get away from it all and “Get On Board” for a relaxing summer on the water. With most Americans (78%) citing COVID-19 as a significant source of stress in their lives according to a recent Harris poll, millions of people are seeking solace outdoors. One of the best ways to restore your mental health is to spend time with family and friends on the water. Boating and fishing have become ideal options to enjoy the outdoors and recreate responsibly. Studies show being on the water promotes wellness by improving emotional health, relaxation and creativity. Boating triggers a restful state of mind and provides an opportunity to get outside of daily routines, allowing our brains to reset. “People from all walks of life are
GET ON BOARD
• CONTINUED FROM PAGE 11
Rent or share a boat
Rental options are available on most waterways and provide hourly, daily or weekly access to a variety of boat types. Another rental option is peer-to-peer boat rentals that connect you with the boat owner, gather outing details and then hit the water. Most arrangements for boat sharing are made on an app or via computer, minimizing personal contact and eliminating the need to enter an office.
only offer restorative health and wellness benefits but being on a boat is a ‘vacation on demand’ that you can enjoy close to home,” Discover Boating Senior Vice President Ellen Bradley said. “Boating
uniquely provides the freedom to explore and escape the stress on land, while allowing you to relax and connect with loved ones in a way that can only be experienced on the water.” (BPT)
Go fish
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HOMES & DESIGN • LAKE LVING • JULY 2021
There are thousands of bodies of water where you can cast a line. Find Places to Fish and Boat near you, courtesy of TakeMeFishing.org, a dedicated fishing resource where you can also purchase your fishing license on the site, check out howto guides and more. Visit DiscoverBoating.com for resources, tips and how-to’s for getting on the water, boat shopping, safety and more. Planning to “Get On Board” this summer? Use the social media hashtag #TheWaterIsOpen to share your boating and fishing moments. “People from all walks of life are recognizing that boating and fishing not
Boating is a family friendly activity, enjoyed by kids of all ages and their grown-ups. STOCK PHOTOS Lake Living
Boating safety tips for 2021 Advice from real captains
Have a radio
Always have a VHF radio onboard, but carry your cell phone as a backup form of communication. While a properly working VHF radio remains the standard for on-water communications, it doesn’t change the fact that more and more boaters are replacing traditional marine electronics (VHF radios, chart plotters, etc) with cell phones and tablet-based apps. It’s become important to ensure that
you have a way to keep these devices charged and ready when you need them. Pro tip – A phone charger or external battery that doesn’t depend on the boat for power has become an essential part of our Captain’s equipment bags. If your boat develops an electrical issue or a dead battery, you won’t be able to charge your phone from the boat. But with an external battery you’ll be able to keep your phone battery ready for use. Also, know how to get your GPS location from a cell phone. We often get calls from people who don’t know their location, even while using a cell phone to make the call. They simply don’t know how to share their location or retrieve their GPS coordinates on their device. On an iPhone, one method is to simply ask Siri, “What are my GPS coordinates?” and she’ll provide them to you. • CONTINUED ON PAGE 14
STOCK PHOTO Lake Living
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Stay safe when boating by being prepared and making sure everyone on board has a life jacket.
HOMES & DESIGN • LAKE LIVING • JULY 2021
As we cruise into the 2021 boating season, we bet you’re more than ready to push off the dock! We are too, and having endless summer fun on the water starts with a safe boating experience. Brush up with the basics in our Boating Safety Guide, if you need a refresher. Feeling confident before you leave the dock is the best way to enjoy boating to its fullest, especially since it allows you to have a stress-free experience. But there are a few somewhat subtle safety measures, tips and tactics that aren’t always as well-known as the old standbys like “check all your safety gear,” and “wear a life jacket.” To get the insider scoop on some of
the finer points of building confidence by being prepared for a safe day on the water, we went to our friends at Sea Tow and asked them to chime in with their indepth experience and know-how. Since those Sea Tow captains have so much experience out on the water, we asked them to help us come up with some lesser-known safety tips that would make everyone’s time aboard more care-free and enjoyable. They delivered.
SAFETY TIPS
• CONTINUED FROM PAGE 13
Or if you’re an Android user, you can open your Google Maps App and click on the blue location dot. The app will pull up a page with your coordinates listed. But an even better idea is to get a marine navigation app for your phone. Then you’ll not only have easy access to coordinates, but you’ll also have a backup in case you run into issues with your boat’s nav gear. Advice from Capt. Nik Foster, Sea Tow Daytona/Ponce/New Smyrna.
Have two anchors
Carry two anchors aboard so you always have a spare (you know, just in case the first one goes for a dive). When you anchor up, remember the adage “when in doubt, let more out.” While a good rule of thumb is to let out five to seven times the amount of depth in anchor line, the more line you have out, the lower the possibilities of dragging or breaking free. Pro tip – Make sure you know the general depths in the areas you may anchor and that you have a sufficient amount of
anchor line aboard. You’ll also want to check that you have an anchor and chain of the appropriate size and type for your boat, and the type of bottom in the areas you normally visit. Advice from Capt. Ramsey Chason, Sea Tow Rhode Island, and Cape and Islands, Mass.
Carry extra lines, fenders
Many new boaters don’t realize that you’ll need those lines and fenders to raft up with other boaters or tie up at waterfront restaurants. Lines commonly aren’t provided (even at establishments with their own docks), and fenders are a must to prevent damage and to make sure body parts don’t get pinched between boats (a potential danger when rafted boats are not properly secured). Advice from Cheryl Powers, owner, Sea Tow Key Largo.
Assess the situation
Whenever you’re cruising with doubt, stop your boat and assess the situation. Too many boaters try to figure things
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out while they’re still running, which can lead to hitting something or running aground. Boaters are generally a friendly-group, so never hesitate to ask for information or advice whether it be from your friendly local Sea Tow captain, or a fellow boater with more experience and local knowledge. Advice from Capt. Joe McGuinness, Sea Tow Eastern Connecticut.
Always have a backup plan
There’s one final bit of advice that all the captains agree on: You need to have a backup plan in case the unexpected happens. You can’t walk home if you run out of fuel, the battery dies, or you have mechanical issues. Pro tip – Membership with an onwater towing and assistance company is a smart investment. Even more than that, it provides peace of mind. You can cast off the lines knowing that you always have a friend in your corner – and that’s the very best way to enjoy worry-free boating to its fullest.
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17 S. Washington, Elkhorn
online parts & service: www.lylestv.com Custom Installation on Home Theatre and Sound Systems
• Grills • Smokers • Chips
• Rubs • Sauces • Pizza Ovens
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