Southern Oregon Good Herb by Rosebud Media

INSIDE: Soccer star scores with CBD

AUTUMN 2020

SOUTHERN OREGON

GOOD HERB FIRE CHARS CANNABIS LANDSCAPE DISPENSARIES BURNED IN PHOENIX AND TALENT

FALL COOKING WITH CANNABIS

WANDERING ROOTS ROLLS OUT TINCTURES

THE SCIENCE BEHIND TERPENES

| Sunday, October 11, 2020 |

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COOKING WITH CANNABIS

DIY EDIBLES

Five preparations that you can make with simple ingredients By Maria Loreto The Fresh Toast

reparing edibles doesn’t have to be that complicated, especially when using ingredients you likely already have in your kitchen. Preparing edibles is usually a process that takes some time and work. Unlike lighting a joint and reaping instant benefits, edibles demand a lot of care. If your edibles taste awful, you’ve just wasted a good amount of cannabis, which is not fun. Fortunately, we have some tips for you so this doesn’t happen. In order to prepare edibles, it’s important to start off slowly. Cooking tends to be a trial-and-error process; once you add cannabis into the mix, it’s even more personal and less accurate. Before preparing any edible, you must decarboxylate. With the holidays just around the corner, it’s a great time to experiment with making your own edibles The Fresh Toast is a daily lifestyle platform with a side of cannabis. For more information, visit www.thefreshtoast.com.

PHOTO BY DENISE BARATTA

This batch of cannabutter was made in a cooking class at Market Street Wellness in Medford.

Cannabutter

PHOTO BY MARKUS SPISKE VIA UNSPLASH

The basic way to make marijuana-infused ice cream is to mix heavy cream, sugar and cannabutter together and add them to ice cream or use it as a base for homemade ice cream.

Ice cream Weed ice cream is a little more elaborate than weed bacon and firecrackers. There are different ways to make marijuana-infused ice cream — there are some great recipes out there — but the most basic one is to melt heavy cream and cannabutter and to mix them together. As they cook and combine, add sugar according to taste. This mixture can be tinkered with until you have something you like. You can incorporate nuts, fruits, cereals and whatever else that sounds good to you. Freeze overnight.

Cannabutter is the basis of most edibles, especially the really good ones. This is where the concentration of weed is, so it’s the most important part of the process. Prepare a good batch of cannabutter ahead of time and refrigerate it afterward, so you can use it for preparing other edibles. You can also put it on some toast if you want to have a fun morning. It’s 2020, go for it. If you need help, go to: sogoodherb.com/marketstreet-wellness-offers-cannabiscooking-classes-twice-a-month

Bacon Firecrackers Firecrackers are a stoner staple, primarily because they’re super easy to make and also because they taste like peanut butter. To prepare them, you only need peanut butter, graham crackers and decarboxylated weed. Coat the graham crackers with a good amount of peanut butter — the fattier the better — and sprinkle in about half a gram of ground decarbed flower per serving. Make sure the weed and the peanut butter are evenly mixed. Wrap your cracker in tin foil. Pre-heat your oven to PHOTO BY SCOTT AKERMAN/FLICKR 320 degrees and let the Firecrackers, made with peanut butter and graham crackers cook for about 25 crackers, are a stoner staple. minutes. If you want to be safe and get a taste for flavor and dosage before you dive in, measure your weed and prep two versions of firecrackers — one with a high dosage and another one with a low dose. You can also cut the cracker into four and eat each piece slowly, keeping track of how you feel.

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Bacon makes a great weed partner because it’s greasy and has a strong flavor.

Bacon is delicious, but what makes it a great weed partner is the fact that it’s greasy and has a strong flavor that can mask marijuana’s natural essence. You can get creative with your weed bacon by cooking it with a touch of cannabutter or baking it with some decarboxylated weed.

Brownies Weed brownies are very malleable, which makes them so popular. You can make them by using your favorite recipe and replacing the butter with cannabutter, or you can make one of the many recipes that weed chefs have uploaded online. PHOTO BY SKEEZE VIA PIXABAY Or you can just make regular brownPot brownies may seem cliche, but ies and drizzle a bit of cannabutter there’s a reason for that: Cannabis and over them while they’re warm. This chocolate are great together. last method is a little conservative but it ensures that you have control over your high and don’t ruin a perfectly decent batch of brownies.

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SOUTHERN OREGON

GOOD HERB sogoodherb.com Volume 3, Issue 4

SAVORY SOUP

Butternut squash stars in a dish made for autum By Laurie Wolf

EDITOR David Smigelski, Email story ideas to dsmigelski@rosebudmedia. com

his simple-tomake soup for one is sure to warm you on chilly nights. If you have the time, roast the squash instead of boiling. It adds a wonderful level of complexity. The avocado garnish is terrific, and so are fried sage leaves, a dollop of crème fraiche, or a simple sprinkling of smoked paprika. A couple of my favorite markets sell butternut squash already peeled and cubed, which makes life simple. I have even seen the cubed squash in the frozen section. These would absolutely work — after all, this soup is just for you. It’s all about getting to that wonderful mildly elevated space to curl up with your favorite book or TV show. No one will ever know.

GRAPHIC DESIGN Robert Galvin CONTRIBUTING WRITERS Rick Cipes, John Darling, Sarah Lemon, Laurie Wolf, Annette McGee Rasch PHOTOGRAPHERS Jamie Lusch, Andy Atkinson ADVERTISING advertising@sogoodherb.com; 541-776-4422 SUBSCRIPTION SERVICES For subscription services, call 541-776-4455.

 Southern Oregon Good Herb is published quarterly by Rosebud Media, P.O. Box 1108, Medford, OR 97501. Phone: 541-776-4411. Copyright 2020, Rosebud Media. All rights reserved. Reprinting in whole or in part is expressly forbidden without written permission from the publisher.

Rosebud Media does not encourage the illegal use of any of the products contained within.

ON THE COVER Gregg Kerr, co-owner of Fireside Dispensary, looks through the rubble of his business that was destroyed by the Almeda fire in Phoenix. Photo by Jamie Lusch

Sunday, October 11, 2020 |

COOKING WITH CANNABIS

PUBLISHER Steven Saslow

Rosebud Media LLC assumes no responsibility for any claims or representations in this magazine or in any advertisement. All materials contained within are for educational purposes only and intended for legal marijuana operations where allowed by state law.

PHOTO BY BRUCE WOLF

Recipe from Laurie Wolf, founder of Laurie + MaryJane

SIMPLE BUTTERNUT SQUASH SOUP Ingredients 1 teaspoon canna-butter 1 teaspoon regular butter ¼ cup chopped yellow onion 1⁄8 cup carrot, peeled and chopped 1-½ cups butternut squash, peeled and seeded ¾ cup low sodium chicken stock Salt and pepper to taste 5 smoked almonds, coarsely chopped Chunks of avocado tossed with a squeeze of lemon

Directions 1. Place the butters in a small saucepan over medium-low heat. Add the onion and carrot and saute for 6-7 minutes. 2. Add the squash and stock, and simmer until the squash is tender, about 20 minutes. 3. Place all the ingredients except the avocado in a blender and puree until smooth. 4. Pour the soup into a bowl and top with avocado.

| Sunday, October 11, 2020 |

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HEMP AGRICULTURE

VEGGIES, BERRIES & HEMP Wandering Roots Farm rolls out a line of hemp tinctures in Gold Hill STORY BY

SARAH LEMON

PHOTOS BY

JAMIE LUSCH

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Sunday, October 11, 2020 |

HEMP AGRICULTURE

n organic farm known in Southern Oregon for its vegetables is making a name in the hemp field. Wandering Roots Farm in Gold Hill has unveiled a line of hemp tinctures that represent more than another CBD remedy. Farmer Jeff Boesch and his wife, Anna, have wholesale produce accounts with 10 Southern Oregon restaurants and seven grocers and specialty stores while offering direct consumer sales through three local farmers markets and their own community supported agriculture program. The vegetable business did so well with a solid farm labor force in 2020 that Wandering Roots tapped into a grant program for selling to food banks, says Jeff Boesch. Yet it was obvious to Boesch that the flat ground he cultivates — once a vast tract of hay — was perfect for hemp. He leases 20 acres of his property to growers who are not themselves certified organic but uphold all of Boesch’s principles to safeguard his status. And in 2019, Boesch planted his first acre of hemp. “I kind of stayed away from it for years as a farmer,” he says. “We already had the land, and we were already doing row-cropping.” Faced with a flooded hemp flower market, however, coupled with challenging harvest conditions in 2019, Boesch started looking for ways to preserve the value of his biomass. He read an article about Philomath’s Gathering Together Farm, which has a sister operation for hemp processing that’s also certified organic. Although it sells its own product line, SunGold Botanicals extracts, formulates and packages for about a dozen private-label customers, including Wandering Roots and Takilma’s East Fork Cultivars. “We’ve created this sort of network of certified organic companies and growers,” says SunGold’s Isaac Daniel. Hemp, unlike cannabis, can be certified organic because it has legal status at the federal level, says

Boesch says he sees hemp as one crop among many that help to keep his 50-acre property healthy and his business model sustainable. “I rotate it in with my vegetable crop,” says Boesch, whose diversified farm mingles 8 acres of vegetables, 2 acres of mixed fruit and nut trees and 1 acre of mixed berries.

“It means something more than sustainable agricultural practices. People are consuming something that they can believe in.” ISAAC DANIEL,

Sungold Botanicals

says. “People are consuming something that they can believe in.” Hemp, for Boesch and his family, represented “something that’s bigger than us.” Using CBD products for the past few years, Boesch says he believes it’s an effective remedy. Cultivating and harvesting hemp gives Wandering Roots employees more work heading into the cold season than vegetables do, he adds. “I have no expectations of it really making me rich or anything,” says Boesch, adding that he believes Wandering Roots is more viable than monocrop hemp farms operated on behalf of investors. From a single acre of hemp, Boesch can produce 100,000 bottles of tincture, which comes in three flavors — lime, peppermint and lemon-ginger — in 900or 1,800-milligram strength. Wandering Roots Botanicals also offers a 1,000-milligram salve scented with eucalyptus and mint. SunGold creates flavor proIt was obvious to Jeff Boesch that the flat ground he files for customers using organic essential oils, says Daniel. That cultivates — once a vast tract of hay — was perfect sets their products apart, he says, for hemp. He leases 20 acres of his property to growers from those containing artificial Organic cane ethanol who are not themselves certified organic but uphold flavors. from Ashland’s Organic Alcohol Company is the medium for all of Boesch’s principles to safeguard his status. extracting cannabinoids and Daniel. That means consumers can makes them healthful in ways that terpenes from hemp biomass, yieldtrust organic hemp products will not every cannabis product can lay ing a full-spectrum product, says be free of synthetic chemicals and claim, says Daniel. Daniel. “It means something more than cross-contamination by biomass SEE FARM, 6 sustainable agricultural practices,” he from unscrupulous growers. That

OPPOSITE PAGE Top: Jeff Boesch, co-owner of Wandering Roots Farm, walks through his hemp fields. Bottom: Organic full Spectrum hemp oil tinctures from the farm.

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HEMP AGRICULTURE

Producing his own hemp tincture, says Jeff Boesch, has inspired him to diversify further into growing medicinal herbs for inclusion in the formulas. Medicinal mushrooms are another ingredient he’d like to infuse into the hemp tinctures. And he’s committed, he adds, to using only his own biomass.

PHOTO BY JAMIE LUSCH

Kylie Cohlmann harvests strawberries at Wandering Roots Farm.

FARM From Page 5

Naturally occurring fats and waxes in the hemp are left behind during the extraction process to yield the purest possible finished products, he says. Producing his own hemp tincture, says Boesch, has inspired him to diversify further into growing medicinal herbs for inclusion in the formulas. Medicinal mushrooms are another ingredient he’d like to infuse into the hemp tinctures, he says. And he’s committed, he adds, to using only his own biomass. Storage for biomass and oil that hasn’t been packaged is

another perk of working with SunGold, says Boesch, who is constructing an online sales platform for Wandering Roots Botanicals. In the meantime, he’s soliciting all of his wholesale accounts to stock it on their shelves. Ashland Food Co-op is the first to carry Wandering Roots Botanicals 30-milliliter bottles of tincture and jars of salve. The salve retails for $40, and the tinctures are priced at $50 and $75 for 900 milligrams and 1,800 milligrams, respectively. See wanderingrootsfarm.com or follow @ wanderingrootsfarmoregon on Facebook and @wanderingrootsbotanicals on Instagram. Reach freelance writer Sarah Lemon at thewholedish@ gmail.com.

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EDIBLES (THC & CBD)

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CANNABIS SCIENCE

PHOTOS BY ANDY ATKINSON

Stacy Page, owner of Market Street Wellness in Medford, explains how a machine was designed to extract terpenes to create health products.

SMELL THAT SMELL?

Understanding the science of terpenes

By Annette McGee Rasch

A chart at Market Street Wellness allows customers to understand characteristics of various terpenes.

hen it comes to marijuana, it has traditionally been all about THC, the plant’s principal psychoactive constituent. Now, with cannabis legalization and a booming CBD market, interest in terpenes has skyrocketed as businesses market terpene profiles as a way to differentiate their products and highlight their varied tastes, aromas and effects. The science is also exploding, as research shows how it’s the “entourage effect,” the hundreds of compounds in cannabis performing in concert, that makes the plant so special. And with consumer curiosity about this alchemy sufficiently stoked, more people want to know: what exactly are terpenes? Read on for a crash course in this fast-growing science. Cannabis plants — like all plants — are composed of a huge variety of primary and

“Terpenes are volatile because they evolved to leave the plant so readily, and that’s why we can so easily distill or process them for our own use.” STACY PAGE, owner, Market Street Wellness in Medford secondary compounds. Some examples of primary compounds (or metabolites) include nucleotides, lactic acids and amino acids, which play essential roles in growth, development and reproduction. Secondary compounds include terpenes: a large and diverse class of organic hydrocarbons produced by a variety of plants (and also some insects).

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Sunday, October 11, 2020 |

TERPENE VARIETIES

Limonene is a terpene found in lemons, above, that also is produced naturally by some cannabis varieties. Below, other varieties contain pinene, the same terpene that gives pine trees their distinctive aroma.

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Other secondary compounds include the cannabinoids, flavonoids, stilbenoids, lignans, alkaloids and many more. Numerous factors influence the development of a plant’s terpene profile, including climate, weather, maturation, fertilizers, soil type and even the time of day. “Terpenes are the way plants communicate with the outside world,” said Stacy Page, who owns Market Street Wellness in Medford. Since plants can’t run or fly away, terpenes evolved, in part, as a stationary defense. That’s why varieties of terpenes are often aromatic: some repel herbivores, while others attract predators and parasites for protection from herbivores. Terpenes, typically oily and volatile, also serve as pigments, hormones and chemical agents that lure pollinators or attack other plants.

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“Terpenes are volatile because they evolved to leave the plant so readily,” Page added, “and that’s why we can so easily distill or process them for our own use.” Terpenes have always been a rich part of our lives. There’s the citrusy smell of oranges, the piney odor of evergreens in the forest, and the scent of lavender on the breeze in a summer garden. Terpenes talk to our noses, and with cannabis, this might be an important conversation for physical health. When consuming cannabis for fun, terpenes influence taste, smell and headspace. Thousands of years ago our ancestors began the ancient art of refining a variety of plants — including cannabis — to produce oils that amplified desirable aromas and tastes or provided medicine. SEE TERPENES, 10

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CANNABIS SCIENCE

“Testing and labeling are really useful. That way consumers understand from terp profiles not only how products will taste and smell, but also what their experience will be, which can be really important for those with anxiety.” JEREMY SACKETT, founder and chief science officer of Cascadia Labs, located in Portland and Bend

TERPENES

“Many of the most common cannabis terpenes are also found From Page 9 in other plants,” Page said, “like myrcene, it’s found in hops and Fast forward to modern times is present in cannabis strains like and synthetic derivatives of Blue Dream, which smells and terpenes and terpenoids (natutastes like berries. rally occurring organic chemicals “Myrcene promotes relaxation derived from terpenes) have and stress-relief without causing enormously expanded the variety drowsiness, which makes it popof aromas and flavors found in ular among medical marijuana perfumes, foods, cosmetics, users.” pharmaceuticals and countless The citrus smell comes from biotechnologies. limonene, the terpene found in Cannabis is unique though. the peels of oranges, lemons and Unlike other plants, each canmore. Linalool, which is found nabis strain has its own terpene also in lavender, is said to be profile that’s responsible for its another calming and soothing particular scent and flavor. strain. “That’s why distilling cannabis Pinene, the most ubiquitous terpenes has become such a huge terpene in nature, smells like pine industry,” said Page, explaining trees and is said to foster alertthe process. ness and focus. “Heat from steam releases Caryophyllene, another terpenes from flowers in a liquid common terpene, is found in form, which is then captured and black pepper, basil and oregano sold to other companies who add as well as cannabis, and typically terpenes to their own cannabis delivers a warm spicy smell and products, to provide different taste, similar to cinnamon and flavors. You wouldn’t want to cloves. take it by itself though, it’d probAccording to wikileaf.com, ably burn. Distilled terpenes are “published studies have shown very concentrated.” evidence for its application in Page helps customers underpain management ... as a gasstand terpenes by comparing troprotective, immune booster, them to essential oils: “Certain anti-malarial, and effective in the scents seem to trigger certain treatment of addiction.” feelings — and even memoTerpinolene, also found in ries — in our bodies. Like how apples, lilacs and tea tree, is peppermint is awakening and frequently found in uplifting, uplifting. It’s similar with active strains like Jack Herer, and PHOTO BY JAMIE LUSCH terpenes.” is described as having a “fresh” Fire Runner, grown by Alter Farms in Grants Pass, won the terpene diversity award at the most taste and smell. Identifying terpenes recent Cultivation Classic in Portland. Researchers are studying ter“A few hundred different terpenes pinolene’s potential to help reduce have been identified in cannabis so far, and more heart disease risk when consumed with other This means that connoisseurs seeking specific are discovered all the time,” said Jeremy Sacknutrients. terpenes when choosing products must rememett, founder and chief science officer of Cascadia ber that the effects might change in the presence Page lists the terpenes present in his products Labs, located in Portland and Bend. so customers can become familiar with their of other compounds. “Scientists say there’s between five and 10 preferred terpene profiles — and he stresses While terpene testing is not required in super categories of terpenes. What’s chalthat labeled and lab-tested products also ensure Oregon, Sackett said, “there’s huge interest lenging though, is how hundreds of possible safety and quality control. in terps as well as other flavor compounds. So ‘terps’ might be found in different combina“The science isn’t there yet, so that’s why testing and labeling are really useful. That way tions and concentrations within any particular knowing which terpenes and cannabis strains consumers understand from terp profiles not plant — and more are discovered all the time. work for you is important,” Page adds. only how products will taste and smell, but also It’s complex. Most cannabis plants have several “So for now, we’re using the old-fashioned, what their experience will be, which can be time-tested methods of going by what we’re terps, with a few being most dominant. really important for those with anxiety.” attracted to. That’s why, even with recreational “We know a lot about the single terpenes, Breeders and growers are busily manipulating products, whatever smells, tastes and feels good but the science is new in respect to all the the sticky aromatic terpenes to create cannabis may be exactly what our bodies need.” combinations.” varieties with distinctive flavors.

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Sunday, October 11, 2020 |

CANNABIS SCIENCE Peter Gendron, CEO of Omnibudsman Enterprises, who created his first CBD extracts back in 1990, said “cannabis is the only plant we’ve ever studied that is capable of expressing all these different terpenes — and each strain generally contains several terpenes. And what’s awesome is we now know that literally every terpene ever identified in other plants have all been found in one cannabis variety or another.” Gendron, often referred to as “Pioneer Pete” in the cannabis industry, is also president of the Oregon-based Sungrowers Guild, and has been deeply involved in the industry both politically and professionally for decades. “As the legal and political climate improve, the technology is really catching up, and we’re confirming the hunches we’d had for years without the threat of going to prison,” Gendron said. “Twenty years ago we could legally study the terpene profile of any plant except cannabis,” he said. “So how ironic is it that cannabis, long treated as a pariah, turns out to express all the terpenes? It’s poetic justice.”

Terpenes, Cannabinoids and the Entourage Effect The phenomenon known as the “entourage effect” is both logical and intuitive: Terpenes PHOTOS BY ANDY ATKINSON and cannabinoids such as THC and CBD, alongCannabis products, such as this extract (left) sold at Market Street Wellness, increasingly include their terpene profiles on side hundreds of other compounds, evolved in tandem, and it’s the synergy of all these constit- the label. Meanwhil, bud sold (right) shows the percentage of terpenes along with THC and CBD content. uents that’s responsible for a strain’s particular Russo writes that “endocannabinoids and Whether people want cannabis for medicine flavor and resulting high. their receptors are found throughout the body: or fun, “we’re all trying to match up the right Both terpenes and cannabinoids are secreted in the brain, organs, connective tissues, glands organic compounds the body needs to get back by the same resin glands on the flower and and immune cells.” in balance, to achieve homeostasis,” Page says. leaves of cannabis plants, so why wouldn’t they “Think of these receptors like a dimmer switch “That’s always the goal, and ingesting cannabis interact? in the body which can be turned up or down, may be a better preventative Page believes in “Whole depending on what the body needs to regain than multivitamins.” Plant Therapy” and tries “to balance,” Page says. educate customers about For more information The Endocannaiboid System “The science is young, but the ECS system terpenes and their key con“It’s the endocannabinoid impacts our entire body system, including the There are numerous nections to the human body, system that assimilates the ter- endocrine, nervous, immune, gastrointestinal but also the other compounds, websites that provide penes, cannabinoids and other and reproductive systems,” Philhower says. like flavonoids, which give exhaustive details about cannabis compounds into the “One thing research shows is how people who are the plants various flavors or terpenes, cannabinoids, body for use,” says Dr. Margadepressed have decreased cannabinoid receptastes.” the ECS and more: ret Philhower, who practices tors in their brains, so they would benefit from Keep in mind how there naturopathic medicine at The ingesting cannabinoids to help them feel better.” are many cannabis commedicaljane.com Bear Creek Naturopathic Medi“Despite the prominence and importance of pounds that are currently little has a great terpenes list cal Clinic in Medford and at her the ECS as an essential regulatory mechanism in understood or completely own family practice in Takilma. the body’s biochemistry and physiology — the Also check these out: unknown. For example, while Terpenes interact with the basic machinery of everyday life — knowledge of people are familiar with THC wikileaf.com ECS and assist cannabinoids it remains quite limited among American physiand CBD, Page says, “in the www.leafly.com in entering the bloodstream, cians, due to a dearth of appropriate education in future we may also have CBN according to Dr. Ethan Russo, a medical schools,” Russo writes. or CBC products, and with neurologist and psychopharma“The greatest challenge in cannabis research more study, we’ll learn which remains political and institutional opposition to terpenes and compounds impact or cure specific cology researcher largely responsible for putting the ECS system on the map. His research keys in on its performance,” Russo says. “Only reforms in ailments or diseases.” how the ECS system helps land mammals maintain the laws will change that status.” Terpenes thought to enhance the entouproper physiological balance — or homeostasis. “So that’s ironic too,” Gendron said. “As rage effect of many cannabis products are now Also the director of research and development we’ve worked to usher in this whole new manufactured and available for purchase on the for the International Cannabis and Cannabinoids world of medicine, cannabis was already in market, and Sackett says that “a good terpene Institute, Russo has written numerous books use throughout human history — with the ECS product has been independently tested in laboand articles on pain management, ethnobotany working in concert with our bodies since we ratories, so they’re certified to be free of filler or and neurology. evolved.” solvents.”

Whether people want cannabis for medicine or fun, “we’re all trying to match up the right organic compounds the body needs to get back in balance, to achieve homeostasis.”

| Sunday, October 11, 2020

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AFTERMATH OF ALMEDA

BURNT PHOTOS BY JAMIE LUSCH

Top: Crystal Plotner and David Bryant, co-owners of Pharm to Table in Phoenix, survey the aftermath of the Almeda fire. Above: Gregg Kerr, co-owner of Fireside Dispensary, looks through the rubble of his Phoenix business after the fire. Right: Hijinx Cannabis Co. was destroyed in Phoenix.

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Sunday, October 11, 2020 |

Cannabis landscape altered after Almeda fire scorches Phoenix, Talent dispensaries By John Darling

he Rogue Valley’s cannabis industry took a huge blow from the fast-moving Almeda fire Sept. 8, which wiped out five dispensaries and burned up expensive, uninsurable inventories between (but not in) Medford and Ashland. In Talent, fire leveled the Talent Health Club and Grateful Meds. In Phoenix, Fireside, Hijinx and Pharm to Table were lost. The blaze started on the northwest edge of Ashland during extremely hot, dry and windy conditions, and burned up through the Highway 99/ Interstate 5 corridor, taking out huge sections of Talent and Phoenix. A few weed farms were singed. It was Southern Oregon’s greatest catastrophe in living memory, destroying some 2,600 homes, 100 businesses and taking three lives — and prompting many in the industry to rethink their goals and financial capabilities, while trying to get insurance settlements. Driving up in front of the formerly thriving Talent Health Club, where a writer for Good Herb magazine had done interviews for a story just a few days earlier, visitors gape into the gutted, shell of the ruined dispensary. Owner Jamin Giersbach says the dispensary, known as THC, will “rise from the ashes” in piecemeal fashion, after he and his wife, Melissa, deal with losing a quarter of a million dollars to the relentless flames of the day-long blaze. Talent Health Club needs to find a location and deal with seeming resistance of insurers to pay out to cannabis folk, but they expect to rise up and be fully operating by spring 2021, Giersbach says. That includes other operations — soil yard, distribution office and grows. “It’s not easy. We’ve been in this business since the early days. We are pioneers, but the lawsuits, banking, insurance, lending, dealing with taxes (under persisting federal illegality), all the safety nets have been pulled out. Worst case is all these pitfalls destroy us, and a lot of good people leave the weed industry, then it gets dominated by corporations, and they won’t have good product. It will look like Budweiser.” The fire put 20 people at THC out of work, but Giersbach plans to rehire them in some part of his operation. Still, he notes, it’s about the climate.

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AFTERMATH OF ALMEDA

PHOTO BY JAMIE LUSCH

“It’s not easy. We’ve been in this business since the early days. We are pioneers, but the lawsuits, banking, insurance, lending, dealing with taxes (under persisting federal illegality), all the safety nets have been pulled out. Worst case is all these pitfalls destroy us, and a lot of good people leave the weed industry, then it gets dominated by corporations, and they won’t have good product. It will look like Budweiser.” PHOTO BY ANDY ATKINSON

Ron Messinger opens the front door of Talent Health Club for a Mail Tribune photographer just days before the Almeda fire.

JAMIN GIERSBACH, owner of the Talent Health Club

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Sunday, October 11, 2020 |

AFTERMATH OF ALMEDA

FIRE

From Page 13

“It’s just crazy. It’s really terrible. If it burns again, am I going to lose another quarter million? We’re all known for being passionate about the industry, and I love this area, but just in the last 12 years, there’s been a lot of big changes in the weather. There used to be more rain in winter, and we’d get four or five good rains in summer. It’s not like that now. But I’m going to stay on task with the dispensary and maybe get more creative in art, music, writing too.” The cannabis industry of Southern Oregon has done well over its brief years of legitimacy and rebounded immediately to raise money, not just for its members but for the whole community affected by the flames. Noah Levine of Benson Arbor Farm near Jacksonville spearheaded a campaign with many cannabis entrepreneurs, seeking $125,000 on gofundme — and reaching the goal almost immediately. “One hundred percent of the donations are being distributed to Oregon families and individuals who have lost their homes to wildfire,” said Levine, whose home was not affected by the fire. He notes there will be an undersupply of product in 2020, as there was in 2019, after the oversupply (and price depression) in 2018. He said the first $100,000 will be able to support 200 families, with each family receiving $500 for immediate needs, such as clothing and keeping phones on. When you’ve lost everything and are in chaos, it’s not easy to demonstrate proof of need, says Levine, so a lot of it is handled by referral and showing registration for FEMA aid. Much of the aid, some $30,000, was cash gifts donated offline. Levine kicked in $10,000, as did House of Leaves and Grown Rogue. Rogue River Family Farms donated $5,000. Obie Strickler, CEO of Grown Rogue, who has two farms and an indoor operation in Medford, says the fire had a “catastrophic impact on the community around us and, secondarily, on the industry, with an outpouring to those who lost homes and are starting to rebuild,” as well as to dispensaries that burned.

PHOTO BY JAMIE LUSCH

Crystal Plotner, and David Bryant, co-owners of Pharm to Table in Phoenix, visit what remained of their business after the Almeda fire.

The regional industry is helping employees who lost homes, helping the community with rebuilding money, and teaming with United Way, he says, to raise $420,000 (get it? 4-20) to rebuild housing and businesses in a growing plan for long-term recovery. “The angle of this story is the cannabis industry coming together to support our community, along with wine, pears and the health care industries,” Strickler says. “We were born and raised here. We’ve got children here. Our goal is to help everyone else. This community has allowed us to be successful, so how do we support them in their time of need?” Ten days into the fundraisers, 500 families with lost homes had come to sign up at House of Leaves, says owner Mike Lisk. “It’s been humbling and very sad,” he says. “Most of them started crying. One hundred percent of our drive with United Way goes straight to fire victims. You don’t have to buy anything.”

The fire started a quarter mile from his Ashland dispensary, so Lisk took off from his Medford shop, but got bogged in traffic for over three hours, watching the smoke and flames come his way. “It’s a very scary thing. I grew up in Southern California with lots of fire, but I’d never lived through it till now. It’s totally different than watching it on the news.” Damage to the community and the cannabis industry is astronomical, says Cole Driver, owner of Rogue River Family Farms in Wimer, which donated $5,000 to the gofundme drive for “regular people” who lost homes. He notes, “I feel wonderful about what we’re doing. I love giving back to the community in any way we can. “Cannabis has had a very good year, and it allows us to donate. They help support our business, and we help support them. The industry will do well this year, so we can step up and make more donations.”

Surrounded by a roaring blaze on three sides, Green Valley Wellness on Highway 99 in Talent seemed doomed, but, “We were blessed by the grace of God,” says owner Michael Monarch. Water bombing helicopters dipped into their farm pond and dumped it right next to their dispensary, he says. Cinder block construction and lots of concrete near the dispensary also helped keep the fire at bay as businesses right across the street burned to the ground. Powerful winds during the firestorm, with gusts in the 50 to 70 mph range, says Monarch, windwhipped cannabis plants, especially those over eight feet — and his crew have been giving roots a lot of TLC, to nurse them back to health. “We’re alive, we’re open and we’re here trying to serve in the recovery and be Talent strong.” John Darling is an Ashland writer. Reach him at jdarling@jeffnet.org.

| Sunday, October 11, 2020 |

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ATHLETES AND CANNABIS

SOCCER STARâ&#x20AC;&#x2122;S NEW GOAL Portland athlete Rachael Rapinoe looks to score with cannabis company

STORY BY SARAH LEMON COURTESY PHOTOS

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Sunday, October 11, 2020 |

“If someone like my sister or LeBron James takes something for a pulled muscle, it’s probably going to work for the average person.” Rachael Rapinoe

f cannabidiol had been formulated for sports recovery when Rachael Rapinoe played professional soccer, her career might have ended less painfully. Injury-prone throughout high school in Palo Cedro, California, outside Redding, and college in Portland, Rapinoe suffered a serious fracture while her twin sister, Megan Rapinoe, trained with the U.S. Women’s National Team for the 2012 Olympics. Like so many other athletes, Rachael Rapinoe recuperated by taking loads of over-the-counter medications and prescription opiates, which medical experts agree can do more harm than good. “There’s just so many pills that athletes are given,” says Rapinoe. “We ultimately should be taking care of our athletes.” Caring for athletes’ wellbeing, Rapinoe, 35, cites her Master of Science in health and exercise for her success as a highly sought-after sports trainer. Born of an interest in nutrition and natural supplementation, Rapinoe’s latest success is a line of CBD remedies derived from hemp. “I wish that I would have been able to take this stuff when I was playing.” Athletes can attest to the results of Rapinoe’s isolated cannabinoid products, marketed under the name Mendi. The Portland company founded four years ago has two lines, “base” and “core,” differentiated by the absence of tetrahydrocannabinol in the former and the federally legal THC level of 0.3% or less in the latter. Mendi can further assure athletes that the base line poses no risk of failing a drug test, and major international sports governing bodies approve it. “By and large, they’ve embraced it,” says Rapinoe of fellow athletes’ relationship with CBD products.

OPPOSITE PAGE

COURTESY PHOTOS

Top: Mendi’s flavorless gel capsules are billed as a complement to a daily regimen of vitamins. Above: Instead of popping ibuprofen pills for post-workout muscle aches, says Rachael Rapinoe, Mendi customers ingest a little CBD tincture. Right: A tin of Mendi’s CBD gummmies.

Sponsoring athletes to tell its story, Mendi has signed WNBA stars Sue Bird and Nneka Ogwumike, professional lacrosse goalie Adam Ghitelman and face-off specialist Trevor Baptiste and a host of soccer players, including Rapinoe’s sister. “I have so many connections with athletes,” says Rapinoe, adding that

Mendi already had signed three new “ambassadors” by August with the intent to sign four in 2020. But elite athletes don’t make up Mendi’s main market. Anyone who plays sports, trains for specific physical goals or exercises intensely can benefit from Mendi during their downtime. “If someone like my sister or LeBron James takes something for a pulled muscle, it’s probably going to work for the average person,” says Rapinoe. Formulated with other therapeutic herbs, Mendi’s CBD is administered as tinctures, gummies and gel capsules. For topical application, Mendi offers oil, cream, bath salts and salve as a roll-on stick. “The topicals are great for inflammation,” says Rapinoe. “The salve stick is pretty phenomenal.” Instead of popping ibuprofen pills

for post-workout muscle aches, says Rapinoe, Mendi customers may ingest a little CBD tincture, which comes in daytime and nighttime formulas in both the base and full-spectrum core lines. The products promote relaxation and calm nerves heightened by adrenaline, says Rapinoe. “The sleep factor is probably the piece of feedback we hear most frequently,” she says of the products that promise a good night’s rest, while their daytime counterparts won’t “knock you out.” Mendi stands out in the competitive CBD market, says Rapinoe, for its high dosages and simple aesthetic that “looks athletic.” Matching the packaging’s clean design, Mendi’s base line tastes cleaner because products contain none of cannabis’ aromatic terpenes. SEE RAPINOE, 18

Rachael Rapinoe has launched her own cannabis company, Mendi, in Portland. Gummies, shown, are fruit flavored; tinctures come in berry, citrus, mint and spice flavors.

| Sunday, October 11, 2020

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RAPINOE From Page 17

Tinctures come in berry, citrus, mint and spice flavors, while gummies are fruit-flavored. Tasteless gel capsules are billed as a complement to one’s daily regimen of vitamins. “The effects are really wonderful,” says Rapinoe. “It’s not snake oil, and it’s not a cure-all.” Amid an industry awash in low-quality CBD products, says Rapinoe, it only stands to reason that some consumers remain skeptical if they’ve seen little to no benefit. Continued education around hemp and cannabis, she says, is key for the plant to be fully legitimized, not least in sports arenas. “It’s sort of a weird dichotomy,” says Rapinoe of professional sports leagues who have bans on cannabis use despite its prevalence among players. And presented with the opportunity of hemp and cannabis sponsors, COURTESY PHOTOS sports leagues don’t want to miss out on the Rachael Rapinoe has used her connections in the sports world, including, at left, her twin sister, Megan, to help promote money at stake, she says. her Mendi line of CBD products. The sisters were both celebrated soccer players, but injuries cut short Rachael’s career. Yet Mendi has taken its foot off the pedal, “We’ve had to scrap a lot of plans.” Brett Schwager are Mendi’s chief product so to speak, on pursuing partnerships with and creative officers, respectively. Recently Mendi’s marketing strategies may have professional leagues, says Rapinoe, despite marking a year of being in the marketplace, changed, but the company is still doing well, its status as one of the first CBD companies Mendi became Rapinoe’s full-time job in Janconsidering the larger economic picture, says to break into that realm. Without fans in the uary after she closed the doors on her sports stands amid the coronavirus pandemic, spon- Rapinoe, who acts as Mendi’s chief executive training business. officer. Co-founders Kendra Freeman and sorships aren’t nearly so enticing, she says. Counting Mendi in good company among Portland’s other sports-brand icons — Nike, Adidas and Columbia — Rapinoe and her team also benefit from the state’s supply of high-quality hemp. Most of the full-spectrum CBD originates in Oregon, along with some of the medicinal herbs that make up Mendi’s proprietary blends, says Rapinoe. Some of the company’s other CBD isolates come from Colorado, she adds. A THC line could expand Mendi’s reach as soon as this coming year or 2022, says Rapinoe. In the meantime, she says, the company stays connected with cannabis associations working toward universal availability of THC products. Shop Mendi, compare base and core lines, read athlete interviews and testimonials and find answers to frequently asked questions, plus more information at themendico.com. Reach freelance writer Sarah Lemon at thewholedish@gmail.com.

Formulated with other therapeutic herbs, Mendi’s CBD is administered as tinctures, gummies and gel capsules.

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MEDICAL MARIJUANA

“There’s still not enough correct information out there. But that weed-smoking image that is out there just because people haven’t had the correct information is being torn down.” Billy Horschel, pro golfer, on CBD health benefits

FERNANDO LLANO / THE ASSOCIATED PRESS

Billy Horschel, the 2014 FedEx Cup champion, is convinced that the CBD-infused topical creams and powders he uses have contributed to his return to top form.

CBD’S IN THE GAME

Professional athletes increasingly turn to CBD for their aches and pains By Karen Crouse The New York Times

illy Horschel went six months without a top-eight finish last year before he found a remedy for his ailing golf game from a surprising source: the hemp plant. Horschel, a five-time PGA Tour winner, began using cannabidiol, or CBD, products shortly after he missed the cut at the British Open in July. He had four top-eight finishes in the next four months and was playing some of the most consistent golf of his career before the season was suspended in March because of the coronavirus pandemic. Horschel, the 2014 FedEx Cup champion, is convinced that the CBD-infused

topical creams and powders produced by the company Beam have contributed to his return to top form by increasing his quality of sleep and decreasing inflammation in his knees and ankles. So bullish is Horschel on the products, he recently became an investor in Beam. Horschel isn’t the only high-profile sports personality endorsing CBD. Former Ohio State football star and Fox Sports analyst Chris Spielman has agreed to put his name on a line of CBD products from the Columbus-based company CBD Health Collection after he used the cannabis extract to alleviate aches and pains. CBD products aimed at athletes have proliferated in the past couple of years. Retired professional athletes such as NFL linebacker David Ahrens, quarterback Jake Plummer, NBA point guard

Jay Williams and boxer Mike Tyson, and even current U.S. women’s soccer star Megan Rapinoe, have advocated for the supplement or signed deals to endorse CBD products. Spielman, who played in the NFL from 1988 to 1999 for the Detroit Lions, Buffalo Bills and Cleveland Browns, has stayed in contact with other former players through the years. When lingering pain from injuries sustained during his playing days flared up, he was encouraged him to try cannabidiol. “I got to the point where I didn’t want to take any more over-the-counter medication,” he said, referring to anti-inflammatory medications like Tylenol and Aleve. “A lot of (former football players) are trying CBD oil, so I started trying it.”

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Multiple surgeries and a body ravaged by football resulted in frequent pain for the former Buckeyes star. “I have a fusion in my neck, a hip replacement, I’ve had broken fingers,” Spielman said, adding that he was initially skeptical, but found that the CBD oil alleviated the pain. “For me, it takes the edge off, and that’s what I’m looking for,” he said. Spielman said his products are aimed at anyone experiencing nagging pain — that group includes not only athletes but anyone suffering from conditions like arthritis. The Spielman CBD line includes a tincture of CBD for $49.95, a bottle of CBD freezing gel for $39.95 and a CBD pain patch for $29.95. On the PGA front, Horschel is the latest in a growing group of tour members, including Bubba Watson, a two-time Masters champion, and Scott McCarron, the reigning Schwab Cup winner on the Champions Tour, who are paid endorsers for CBD products. Their advocacy would appear to signal a growing acceptance of CBD use in the conservative world of professional golf, which has been slow to distinguish between recreational and medicinal use of marijuana-derived products. The chemical compound, which is used to treat a variety of ailments from pain and inflammation to anxiety and seizure disorders, has been legal for golfers to use since the World Anti-Doping Agency removed CBD from its list of banned substances in 2018. But allowing its use is not the same as endorsing it. Tour officials last year warned players that they risked failing a drug test if they used CBD products, because they are subjected to limited government regulation and may contain THC, the psychoactive compound of cannabis that is prohibited. The tour’s anti-doping policy lists cannabis with drugs of abuse like cocaine, and so Horschel initially shied away from CBD products for fear of failing a drug test and gaining a reputation as a stoner, besmirching the tour’s refined image. “There’s still not enough correct information out there,” Horschel

Sunday, October 11, 2020 |

PROVIDED PHOTO

Former Ohio State and NFL linebacker Chris Spielman shows off his line of CBD products.

said. “But that weed-smoking image that is out there just because people haven’t had the correct information is being torn down.” In the past year, two players, Robert Garrigus and Matt Every, have served 12-week suspensions after failing tournament-week drug tests for THC. They both said they had been prescribed marijuana for medical purposes in states where it is legal. McCarron said he first heard about CBD from his wife, Jenny, a competitive triathlete, who read about its use among athletes in her sport. “The PGA Tour does not want to own it so much,” McCarron said. “They say, ‘Well, it’s just a fad.’ But this stuff works.” Andy Levinson, who oversees the tour’s anti-doping program, which is conducted during tournament weeks, cited the lack of regulation of CBD products as a concern. He pointed last year to a 2017 study conducted by the American Medical Association that found THC in more than a fifth of the CBD products being sold online

that it tested. “There is no guarantee that what is on the label is what is contained in the product,” he said. Levinson’s warning gave Horschel pause, which is why he chose a company, he said, that subjects its products to three independent tests to make sure they are THC-free. Horschel said he had been drugtested twice in tournament weeks since he started using the product. He said he was more concerned that the Claritin-D tablets he takes for his allergies would trigger a positive test than his CBD use. For players who traverse time zones regularly and routinely finish rounds at dinnertime on one day and then tee off early the next morning, subpar sleep is virtually an occupational hazard. Horschel said that when he had an afternoon tee time followed the next day by an early-morning round, he might get only four hours of sleep because he would have so much adrenaline in his system after his late finish.

“It would take me so long to calm down and to sort of shut my brain down,” Horschel said. Beam’s sleep product “has been a massive help for that,” he added. The way McCarron sees it, the players are better off taking CBD products than a prescription drug. “Ambien, Xanax, any of those drugs are so bad for you,” McCarron said after last season’s season finale on the Champions Tour, where the players are more open about their CBD use. “Why not promote it? I wish the tour would be a little more behind it.” Before the season was suspended, Horschel had an ankle tendon injury that he treated with a CBD-infused cream, which allowed him to play on without pain. “It allows you to recover better and get over aches in a more natural way,” he said. There is only one treatment for aches and pains that’s better, Horschel said, and that’s the one that has been forced on all the players during the past four months: rest.

“I have a fusion in my neck, a hip replacement, I’ve had broken fingers. For me, it takes the edge off, and that’s what I’m looking for.” Chris Spielman, former NFL linebacker, who now has a line of CBD products

| Sunday, October 11, 2020 |

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COMMENTARY

RED PILL VS. BLUE PILL

t was 20 years ago that Florida punch cards were screwing up election day. Yes, they went way out of style, but, boy, do I long for the good ole days of 2000! When only one blatantly obvious thing threatened our election. Well, three: “hanging chads,” “fat chads” and “pregnant chads.” Don’t ask me about “skinny latte chads” — or Fat Buchanan. This isn’t a politics column, this is cannabis, baby. Thank god for cannabis. Not that I am much of a believer in god at this crucial moment in history. OK, where do I begin? Can I just skip to the part about the infestation of locusts? “Hey, locusts! Please don’t touch the weed! Or the hemp farms that managed to survive the firestorm. We depend on those!” Locust: “Ha! What do you think of your cannabis investments now, Mr. Straight Dope?” Well, Mr. Locust, I’m glad you asked. You gave me a wide berth to change the direction of this column. Readers already do enough “doom-scrolling” on their own, they don’t need me to do it for them.

(New T-shirt idea: Down With Doom-Scrolling!) In the meantime, to answer Mr. Locust’s question, here’s where, I believe, cannabis investments are right now: Don’t bet a dime on the current industry. But if the Dems take the presidency and/or the U.S. Senate, it is on! Full federal legalization. That’s when I am all-in. If Thou Who Shall Not Be Named wins, all bets are off. It’s pretty simple arithmetic: Our economy is in the shitter. Cannabis would bring millions of dollars raining into the states, and we all know how vital rain is at press time here in Oregon. Did I mention Halloween is coming up? Oh, that’ll be virtual fun for the kids! Poor kids. I just pray the Year It All Went to Hell doesn’t affect them in the long run, but I can’t help think that it will. And that’s where we need to put some serious work in once we handle these PFLW’s (pandemics, fires, locusts, whatever). Not only for the kids, but for ourselves. The psychological ramifications of 2020 are Yuge.

STRAIGHT RICK CIPES

And, in case you’re feeling sorry for yourself and your current predicament, remember one thing: Everyone in the world is being affected by COVID-19 in some fashion. And you still don’t think we’re living in some kind of zero-sum simulation? Hey, this is a good one! A bunch of futurists were asked why we haven’t made contact with ET’s yet. My favorite answer: Because our planet is quarantined from the rest of the universe. Enough said. But think about that ... “Our planet is quarantined from the rest of the universe.” And, oh, BTW, the answer came well before the current pandemic. So, then, you have to ask yourself: If this is a simulation, and I am in the Matrix, what do I do? Do I take the red pill, and continue to try and fight the good fight? Or do I take the blue pill, get high AF, and just check out? Answers will be tabulated Nov. 3 — and contested for the foreseeable future. Whatever. The answer is 42. Get me off this Galaxy. Please consider donating to the Red Cross Oregon Wildfires’ fund, or one of the many gofundme campaigns for neighbors who lost everything. It’s never too late to help: www. redcross.org/donate/cm/kdrv-pub.html/ Rick Cipes’ YouTube comedy videos can be seen at https://bit.ly/AgreeablesComedy.

If the Dems take the presidency and/or the U.S. Senate, it is on! Full federal legalization. That’s when I am all-in. If Thou Who Shall Not Be Named wins, all bets are off. It’s pretty simple arithmetic. Our economy is in the shitter.

| Sunday, October 11, 2020

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