23 October 2018

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Tuesday 23 October 2018

5974 9000 or email: team@mpnews.com.au www.mpnews.com.au Doing the right thing: Prize winners are Kerryn Ladell, Josie Jones, Tom Hiney, Sacha Guggenheimer, Mechelle Cheers and Sarah Race. Picture: Yanni

Awards for Rye’s creative volunteers RYE Community Group Alliance has been awarded the $1000 Keep Victoria Beautiful Gift Fund prize for its project: A Clean Rye Protects Marine Life – Do the Right Thing. President Mechelle Cheers said the campaign would run over the peak tourist period as a litter prevention strategy to keep marine debris out of the bay. “It is targeted at tourists who leave behind huge amounts of plastic and other litter every summer,” she said. “We hope to highlight through the great work of Rye individuals and groups that, as a community, we value our coastal environment and expect visitors to do the same.” The alliance has a draft concept for a mural by artist Josie Jones. It is working with Rye Primary School to complete the mural and have a competition for Do the right thing slogans which will be placed in prominent positions around the town. Rye Community House and volunteers have won the Environmental Sustainability Award for Sustainability Sundays. It aims to bring the community together to make the southern end of the peninsula more eco-friendly. Sustainable Sundays combines the Southern Peninsula Repair Cafe, Rye Boomerang Bags, and Crop and Swap, Rye. Continued Page 6

Peninsula a ‘must-see’ for visitors Stephen Taylor steve@mpnews.com.au THE Mornington Peninsula is playing a big part in Victoria’s tourism boom. Visitors – mainly from Melbourne and other parts of the country – spent 4.8 million nights on the peninsula last year, up 20 per cent on the previous year. Mornington Peninsula Regional Tourism Board chair Tracey Cooper said the figures reflected an increase in day and overnight trips, especially in the autumn and spring shoulder

seasons over the past five years. The benefits were enhanced by the dispersal of visitors to second and third-tier attractions across the peninsula, which helped to spread the tourist dollar several ways. The ease with which visitors can access the peninsula’s heartland on Peninsula Link, and the rise in top-tier attractions such as Jacalope and Pt Leo Estate, had helped cement the region as a tourist drawcard, she said. Many businesses, such as Mocks Cider Orchard and Sunny Ridge strawberry farm, were adding value to their intrinsic appeal by enhancing their

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offerings: Mocks through dried apples and cider making, and Sunny Ridge by encouraging visitors to pick their own strawberries and buy strawberry wines and liquors. While China is seen as a top source of visitors, more than 24 million Australian visitors came to Victoria last year making the state the “new kid on the block” in numerical terms. Sydney attracted 27.65 million overnighters with Melbourne just behind on 27.12 million, according to Tourism Research Australia’s National Visitor Survey. The number of international visitors to the peninsula was up

3-4 per cent over the year. Ms Cooper said the peninsula ranked third behind the Great Ocean Road and Phillip Island’s penguin parade in day-trip popularity, with 16 per cent of the total. She said most visitors were holiday makers or day visitors – often visiting friends on the peninsula – or those frequenting tourism drawcards, such as Peninsula Hot Springs, the Baths Restaurant, Arthurs Seat Maze, Rain, Hayne and Shine Farmyard, Moonlit Sanctuary, camping sites, beaches and golf courses. The series of ocean liner visits to Mornington, which attracted publicity

when 1500 passengers descended onto Main Street, were really only novelty value compared to the seven million visitors the peninsula caters to each year. “Our focus is on broadening what we have to offer and getting the word out to potential visitors,” Ms Cooper said. “We aim to improve our seasonal management plans, such as in winter and during the week, and help small farmers add value to their products. “This will increase the value of the tourist dollar which in turn will generate youth employment.”

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23 October 2018 by Mornington Peninsula News Group - Issuu