BUILD RESILIENCE
SUSTAINABILITY CORPORATE REPUTATION STAKEHOLDER SURVEY 2020 The 2020 Stakeholder Survey saw Southern Ports overall corporate reputation reach an all time high, achieving a score of 61, nine points higher than the previous high in 2017.
Feedback from the survey found that stakeholders felt new management and increased communication was having a positive impact on their relationship with Southern Ports, while community representatives considered Southern Ports to be a good employer within their town.
A total of 427 interviews were conducted by an independent research firm, incorporating 125 stakeholders and 302 community representatives.
While the overall survey was very favourable, opportunities for improvements were identified and Southern Ports will be implementing measures to make enhancements in these areas.
Both senior and junior stakeholders said their satisfaction with Southern Ports overall reputation had improved significantly since 2019, with perceptions of corporate reputation improving across all sites and growing to record levels in Bunbury and Esperance.
Community representatives in each region consider Southern Ports to be efficient and well managed.
Community representatives in each region consider Southern Ports to be efficient and well managed, with significant increases in overall reputation across each site.
51 40 LOW CORPORATE REPUTATION
46
51 52 58 61 65 GOOD
POOR 30
50
70
TRI*M TM CORPORATE
REPUTATION INDEX
Western Australian (WA) Ports Norm = 65 Combines all reputation scores from previous WA Port Authority clients. These have been collected across the Pilbara Ports Authority, Southern Ports and Mid West Ports Authority. All Australian Average = 46 Global Public Sector Average = 58
47
ANNUAL REPORT 2021 | CORPORATE REPUTATION SURVEY
HIGH CORPORATE REPUTATION
EXCELLENT 90
SOUTHERN PORTS
REPUTATION SCORES 2020: Score = 61 2019: Score = 51 2018: Score = 51 2017: Score = 52 2016: Score = 40
110
