FENTY BEAUTY & SKINCARE launches in South Africa

FENTY BEAUTY

Lauded singer, actress, fashion designer and businesswoman Rihanna launched Fenty Beauty in 2017, and Fenty Skincare in 2020. And we’ve been waiting with bated breath for them to launch in South Africa. And they finally have.

Available in South Africa at Arc Stores & Edgars. And in Nigeria, Kenya, Namibia, Botswana, Ghana, Zambia and Zimbabwe.

The range includes products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Fenty Beauty launched with the vision of inclusivity, Rihanna sought to help “everyone feel beautiful and recognised, no matter their race, ethnicity, culture or personal style”.

Fenty Skincare, a clean, vegan and eco-friendly skincare line, set out with a mission to provide simple and effective beauty solutions for all.

“Every launch is exciting – we’re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.” – Rihanna.