South Moon Under

Authenticity What began as a small surf shack in the summer of 1968 has since evolved into a sophisticated, upscale clothing retailer. Still privately owned, South Moon Under offers a unique mix of fashions while remaining true to its laid back and free spirited mindset instilled in the founding store over forty years ago. Vision "To inspire self expression through the art of fashion.” Mission By providing an ever-evolving, carefully hand picked collection of fashion presented in a fun, comfortable, high-service environment, we give our customers the opportunity to experience the excitement of successfully and confidently expressing their individual style.