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A summer of fun including Storytimes at area park splash pads, camp-inspired crafts and programs, a week of puppet shows and much more!
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CONTRIBUTORS ADVERTISING CURATING STORIES AND NEWS FROM PEACHTREE CORNERS, DULUTH, BERKELEY LAKE & NORCROSS ISSUE EIGHT | JULY/AUGUST 2023 Rico Figliolini Publisher, Editorial & Creative Director and Founder Kathy Dean Editorial Consultant and Copy Editor Carolyn Jennings Copy Editor Julie Davis Account Executive Lisa Jonsson Account Executive Corey Fair Account Executive Glenn Boylan Writer Patrizia Winsper Writer/Photographer Isadora Pennington Writer/Photographer Zoey Schlueter Journalist Intern Mighty Rockets LLC is the publisher of Southwest Gwinnett magazine, Peachtree Corners Magazine and producer of a family of podcasts. P. O. Box 923207 Peachtree Corners, GA 30010 678-438-5310 Scan to follow us on Facebook & Instagram The editors welcome story suggestions, submissions, event listings, achievements and photography. Please direct them to editor@southwestgwinnettmagazine.com. Advertising and corporate sponsorship inquiries can be directed to rico@mightyrockets.com Arlinda Smith Broady Writer George Hunter Photographer Tracey Rice Photographer Carol Casey Writer/Photographer Southwest Gwinnett magazine is published six times a year by Mighty Rockets LLC. Opinions expressed by the contributing writers and editors are not necessarily those of the publishers, editors or Southwest Gwinnett magazine. The publisher will not accept responsibility for submitted materials that are lost or stolen. Every effort has been made to ensure accuracy of this publication. However, the publisher cannot assume responsibility for errors or omissions. No part of this publication may be reproduced in any manner whatsoever without written permission. The Publisher reserves the right to refuse any advertisement it seems unfit for publication or does not fit in our guidelines. Copyright ©2023 Mighty Rockets LLC with all rights reserved.
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7 Southwest Gwinnett magazine | southwestgwinnettmagazine.com 8 Events Calendar of events 14 Making Big Happen: Music Matters Productions 20 Georgia Insurance Commission Seeks Reform 22 Mental Health History Lesson 24 Business Organizations and Events 26 Charu Deshetty: From India to Duluth 28 Former Professional Athlete Rises to New Challenge 32 One of the Largest EVO and Vinegar Stores in North America Is Right Under Your Nose 34 Let’s Picnic! 36 Kids Won’t Go Hungry over Summer Break 38 Paul Duke STEM Students Recognzied at National Invention Convention 40 Exchange Students Meet with State House Rep and Business Owner Long Tran 42 Curiosity Lab Seals Another Major Deal JULY/ AUGUST 2023 About the Cover Music Matters founder and CEO Aaron Soriero in the warehouse where rigs are built and tested before hitting events. Photography by Isadora Pennington Contents
Ongoing
Events, concerts and theatre
This weekly fitness session combines strength conditioning, cardio and mindfulness, leaving participants feeling balanced and empowered. Earn a loyalty stamp for every completed class. Check out theforumpeachtree. com/events to find out more.
Every Thursday
CrossFit at the Green
8-9 a.m.
Town Green
5140 Town Green Blvd., Peachtree Corners
Admission: free
Everyone is invited, regardless of age or fitness level, to join Terrance Fox with CrossFit PPG for a strength and conditioning workout every Thursday, May through September. Students should bring water (no glass containers), a small towel or two, and a mat if possible. Find out more at peachtreecornersga.gov.
Seoul of the South Food Tour Ticket Sales
11 a.m.-3 p.m.
Tickets: $69 per person
Explore Gwinnett’s Seoul of the South Food Tour tickets are available for the 2023 season. Tickets sell quickly, so don’t wait. Dates are set for May 20, June 24, July 8, August 12 and September 16. The tour runs for four hours.
Tickets include food at four local Korean restaurants and bakeries; transportation is provided. For more tour information and to get tickets, visit exploregwinnett.org/seoulofthesouth.
Dates to Remember
Second and fourth Sundays of the month
Duluth Farmers & Artisan Market
2-5 p.m.
March-November
Downtown Duluth duluthga.net
Admission: free
Shop local vendors at the Duluth Farmers Market. The market features vendors who bring in-season, local produce, baked goods and other locally made food products.
Every Tuesday Yoga on the Green
8-9 a.m.
Town Green
5140 Town Green Blvd., P eachtree Corners
Admission: free
This class runs May through September and is taught by instructors from Sunny Street Yoga for beginners to experienced yogis. Students are asked to bring water (no glass containers), a small towel or two and a mat — and wear comfortable clothes.Visit peachtreecornersga.gov for details.
Every Wednesday Forum Fit
6-7 p.m.
The Forum
5185 Peachtree Pkwy., Peachtree Corners
Admission: free
Thursday Night Live
6-8 p.m.
The Forum
5185 Peachtree Pkwy., Peachtree Corners
Admission: free
On Thursday evenings, April through October, The Forum brings in favorite local musicians. Everyone is invited to relax and groove to the smooth sounds. Check online for the latest musical lineup and details at theforumpeachtree. com/events.
Musical lineup: July 6 and August 10, The Human DJ; July 13 and August 31: Chris Cauley; July 20: Taylor Harlow; July 27 and August 24: The Bourbon Brothers; August 3, Canon Tyler; and August 17: East & Ward.
Thursdays, starting August 3 Senior Bridge Club
10 a.m.-2 p.m.
Pinckneyville Park
4758 S. Old Peachtree Rd., Norcross GwinnettParks.com, 678-277-0920
Admission: free
The club meets every Thursday for ages 50 and up. Please call for availability.
Every Friday Yielded Men
Fridays weekly, 7-8 a.m.
Moe’s Original Barbecue
5005 Peachtree Pkwy., Ste. 810, Peachtree Corners
Yielded Men (YM) is a weekly safe, small discussion group focused on building relationships and encouraging men in their walk with God. Each week the group addresses a specific issue that most men face in life. All are welcome. Visit yieldedmen.org to find out more.
Fridays-N-Duluth
6-9 p.m.
Downtown Duluth
3142 Hill St., Duluth
Admission: free
Friday evenings, through July 28, brings food trucks, live music and family-friendly entertainment. Weekly themes include Kickoff to the Fourth (June 30), Decades Night (July 14) and International Night featuring the Lantern Parade (July 28). Food truck and entertainment lineups will be released the Wednesday before each event. Check out duluthga.net/events for updates.
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July 4 Independence Day 23 Parent’s Day 27 Tisha B’Av August 7 Purple Heart Day 15 Assumption of Mary 19 National Aviation Day 20 National Senior Citizens Day 26 Women’s Equality Day 30 Raksha Bandhan September 4 Labor Day 9 Janmashtami 10 National Grandparents Day
July
July 1
Flicks on the Green — Back to the Future
7-9 p.m.
Peachtree Corners Town Green
5140 Town Center Blvd., Peachtree Corners peachtreecornersga.gov
Admission: free
About the film: A beloved science fiction film released in 1985, the story follows the adventures of Marty McFly, a teenager who accidentally travels back in time to 1955 with the help of a DeLorean time machine created by his eccentric scientist friend, Doc Brown.
July 3
Red, White & Boom!
5-10 p.m.
Lillian Webb Park / Downtown Norcross
5 College St., Norcross norcrossga.net calendar
Admission: free
The heart of historic downtown Norcross will come alive with a pre-Fourth of July block party. Enjoy food, fun and fireworks and then keep the celebration going at one of Norcross’ local hotspots.
July 5
Patriotic Bingo
10-11 a.m.
OneStop Norcross
5030 Georgia Belle Ct., Norcross GwinnettParks.com, 678-225-5400
Admission: $5
It’s a star-spangled special for ages 50 and up to have a good time and vie for prizes.
July 5
Could You Pass the Citizenship Test?
3-4 p.m.
Gwinnett County Public Library —
Peachtree Corners Branch
5570 Spalding Dr., Peachtree Corners gwinnettpl.org, 770-978-5154
Admission: free
The U.S. citizenship test has 100 questions that assess a naturalization applicant’s knowledge of U.S. government, history and geography. Everyone aged 19+ is welcome to put their knowledge to the test.
July 6, 13, 20, 27
Around the World in Games
3-4 p.m.
Gwinnett County Public Library — Norcross Branch
5735 Buford Hwy., Norcross gwinnettpl.org, 770-978-5154
Admission: free
Every Thursday in July, all ages are encouraged to learn a different board game that originated in other cultures such as Go, Pachisi, Lotería and Mancala. Bring your friends or come and meet new people.
July 7
Pop Up Teen Scene
6-8 p.m.
Lucky Shoals Community Center 4651 Britt Rd., Norcross GwinnettParks.com, 678-277-0860
Admission: free
The Good Neighbor Teen Club invites everyone ages 12-17 for a night of music, games and crafts.
July 7
Ice Cream & Bingo
6:30-8:30 p.m.
Shorty Howell Activity Building
2750 Pleasant Hill Rd., Duluth GwinnettParks.com, 678-277-0900
Admission: $12
The whole family is welcome to come out and enjoy an evening of bingo and ice cream for members of our community with disabilities and their families.
July 7
Norcross Summer Concert Series — Az IzZ
7:30-9:30 p.m.
Thrasher Park
93 Park Dr., Norcross
Admission: free
About the band: Az IzZ is known as one of the best dance bands not just in Georgia, but maybe even in the entire country. From jazz and swing to Motown, beach, 80s, 90s and top 40 hits, this band has something for everyone.
July 8, August 5
Men ta Men
10-11 a.m.
OneStop Norcross
5030 Georgia Belle Ct., Norcross GwinnettParks.com, 678-225-5400
Admission: free
This male-only group for ages 18 and up provides members with a confidential space to explore and work through tough questions about their mental health, self-identity and interpersonal relationships.
July 8
Viva Las Duluth
6-9 p.m.
Duluth Town Green
3167 Main St., Duluth duluthga.net
Admission: free
The main stage hosts Vegas Strip performances including magicians, cirque-style dancers and impersonators. There will also be casino photo-ops, a 360 photo booth and free slot machines.
July 8
Night Music — All the Locals featuring Cody Matlock
7-10 p.m.
Peachtree Corners Town Green
5140 Town Center Blvd., Peachtree Corners
peachtreecornersga.gov
Admission: free
About the musicians: All the Locals is an Atlanta band with a sound that blends rock and roll with blues and neo-soul. Singer-songwriter Cody Matlock is known for his music — a blend of a soul, funk and R&B — and for lending his skills to Stax Records recording artist William Bell.
July 8
Hiking Tips and Strategies for Adults
11 a.m.-12 p.m.
Gwinnett County Public Library — Peachtree Corners Branch
5570 Spalding Dr., Peachtree Corners gwinnettpl.org, 770-978-5154
Admission: free
Adults aged 19+ and seniors are invited to a presentation by the Georgia Appalachian Trail Club that features basic info, tips and strategies to safely enjoy hiking.
July 10
Movie Mondays — Turning Red
1:30 and 6:30 p.m.
Cultural Arts & Community Center
10 College Street, Norcross norcrossga.net
Admission: free
About the film: A 13-year-old girl named Meilin turns into a giant red panda whenever she gets too excited.
July 11
Night Photography
6-7 p.m.
Gwinnett County Public Library — Duluth Branch
3180 Main S., Duluth gwinnettpl.org, 770-978-5154
Admission: free
Wondering how to get that perfect shot at night? Thomas Faller from the Atlanta Astronomy Club will teach the basics of night sky photography. All ages are welcome.
9 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
July 12, August 9
Craft and Create
10-11:30 a.m.
OneStop Norcross
5030 Georgia Belle Ct., Norcross
GwinnettParks.com, 678-225-5400
Admission: $12 per Gwinnett resident, $24 per non-resident
Foster that fun feeling with this colorful activity for budding artists aged 8 to 10. It will blow their own expectations away! All materials are provided.
July 13
Norcross Connect: Nature Mandalas for Reducing Stress
11 a.m.-12 p.m.
Gwinnett County Public Library — Norcross Branch
5735 Buford Hwy., Norcross gwinnettpl.org, 770-978-5154
Admission: free
Adults aged 19+ are invited to socialize with members of the community while learning about the process, culture and mindfulness of mandalas. Participants will create their own nature mandalas to take home.
July 13-16
The House at Pooh Corner
Thursday & Friday, 7:30 p.m.; Saturday, 11 a.m., 2 p.m. and 7:30 p.m.; Sunday, 2 p.m.
Lionheart Theatre 10 College St., Norcross lionhearttheatre.org, 404-919-4022
Tickets: $12
This year’s annual summer kids show, The House at Pooh Corner, is a heartwarming and whimsical film that captures the timeless charm of A.A. Milne’s beloved characters as they embark on delightful adventures in the Hundred Acre Wood.
July 15
Health Hero Day
9 a.m.-1 p.m.
OneStop Norcross
5030 Georgia Belle Ct., Norcross GwinnettParks.com, 678-225-5400
Admission: free
Be a hero with your health There will be activities, wellness tips, outdoor adventures, health screenings, resources and family-friendly fun for all ages.
court invite all ages to hear about their new book, “Crowned: Magical Folk,” which encourages the imagination of young children.
July 15
Midsummer Kids Festival
2-5 p.m.
Peachtree Corners Town Green
5140 Town Center Blvd., Peachtree Corners
peachtreecornersga.gov
Admission: free
Kids will celebrate summer with rock climbing, interactive games and the new state-of-the-art playground.
Peachtree Corners Curiosity Lab is partnering up with the Town Green to give kids an exciting look into technology. Onsite vendors will help the crowds cool off with ice cream, lemonade and King of Pops.
July 15
Jazz in the Alley — Lavahi & Saxophonist Richard Shaw Jr.
7:30-9:30 p.m.
Betty Maudlin Park
1-63 Lawrenceville St., Norcross norcrossga.net
Admission: free
About the musicianss: Lavahi is an independent jazz-crossover and neosoul scholar-artist who is on a mission to better society from the inside out. Richard Shaw, Jr., a native Atlantan, is a respected musician who plays up to three saxophones at once in complete harmony.
July 20
Colombia Celebration
2-8 p.m.
Best Friend Park Pool
6224 Jimmy Carter Blvd., Norcross GwinnettParks.com, 678-277-0224
Admission: $8
July 13
Firefly Frenzy
8-9:30 p.m.
Simpsonwood Park
4511 Jones Bridge Circle, Peachtree Corners
GwinnettParks.com, 678-277-0902
Admission: free
Georgia has 50+ different species of fireflies, more than any other state in the country. All ages are invited to witness this summer phenomenon and help record valuable data on these incredible insects.
July 15
Authors’ Talk: Children’s
Authors Kahran & Regis Bethencourt
11 a.m.-12 p.m.
Gwinnett County Public Library — Duluth Branch
3180 Main S., Duluth gwinnettpl.org, 770-978-5154
Admission: free; registration is recommended.
Authors and founders of CreativeSoul Photography Kahran and Regis Bethen-
Have a splash at this community-wide celebration to mark the Independence of Colombia for ages 4 and up. We will have music, food, games and open swim.
July 21
Norcross Summer Concert Series — Canelita Sabrosa
7:30-9:30 p.m.
Thrasher Park 93 Park Dr., Norcross norcrossga.net
Admission: free
About the band: From Latin jazz to pop and R&B, Canelita Sabrosa is the perfect blend of sweet and spicy music that brings together different cultures, flavors and rhythms.
July 22
Sports on the Screen — Braves vs. Brewers
7:15-8:30 p.m.
Peachtree Corners Town Green
5140 Town Center Blvd., Peachtree Corners
peachtreecornersga.gov
Admission: free
Sports fans are encouraged to come together and root on their favorite teams. Everyone is invited to bring coolers or purchase food and drink from Town Center restaurants.
July 24
Movie Mondays — Lyle, Lyle Crocodile
1:30 and 6:30 p.m.
Cultural Arts & Community Center 10 College Street, Norcross norcrossga.net
Admission: free
About the film: The film is based on a children’s book about a crocodile that lives in New York City.
July 25
International Tiger Day
2-3 p.m.
Gwinnett County Public Library — Peachtree Corners Branch
5570 Spalding Dr., Peachtree Corners gwinnettpl.org, 770-978-5154
Admission: free
Did you know that there is an international day to celebrate tigers? Would you like to
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find out why? Ages 6-11 will learn about the campaign to save tigers.
July 25, 27, August 1, 3, 8, 10, 15 and 17
Eating Smart, Being Active
3-4 p.m.
Gwinnett County Public Library — Norcross Branch
5735 Buford Hwy., Norcross gwinnettpl.org, 770-978-5154
Admission: free; registration is required.
Join GCPL and Gwinnett, Newton and Rockdale County Health Departments for a free four-week nutrition class for ages 19 and up, presented on Tuesdays and Thursdays. Participants will learn to prepare budget menus, choose healthy food and cooking and become more active. Weekly food demonstrations and tastings are included.
to Duluth Town Green and enjoy one of the last days of summer break with a DJ and large yard games. Bubble zones will be broken into two age groups.
July 28
Swim Night: Back to School Bash
6:30-8:30 p.m.
West Gwinnett Park Aquatic Center
4488 Peachtree Industrial Blvd., Norcross GwinnettParks.com, 678-407-8801
Admission: $4
All ages are welcome to put on their thinking caps on for STEM games and brainteasers at this back-to-school swim party.
July 29
Sweet Tea and Terrariums
10:30 a.m.-12:30 p.m.
Pinckneyville Park Community Recreation Center
4758 S. Old Peachtree Rd., Norcross GwinnettParks.com, 678-277-0920
Admission: $12 per Gwinnett resident; $32 per non-resident
Celebrate the growing community at during National Parks and Recreation month. Ages 10 and up will enjoy sweet tea and build terrariums to take home.
August
August 3
Author Talk: Julia Franks
7-8 p.m.
Gwinnett County Public Library — Duluth Branch
3180 Main S., Duluth gwinnettpl.org, 770-978-5154
Admission: free; registration is recommended.
Award-winning author
Julia Franks discusses her new novel, “The Say So,” about two young women contending with unplanned pregnancies in different eras. Franks is also the author of “Over the Plain Houses,” an NPR Best Book of 2016. Ages 19+ are welcome; complimentary refreshments are included.
August 4
Summer Concert Series — The New Royals
7-10 p.m.
Thrasher Park
93 Park Drive, Norcross norcrossga.net
Admission: free
July 25, August 29
Little Peaches
4-6 p.m. The Forum
5185 Peachtree Pkwy., Peachtree Corners theforumonpeachtree.com
Admission: free
It’s the ultimate playdate with kid-friendly crafts, games and entertainment on the last Tuesday of the month. July’s theme is Party Animals and August is Arts & Crafts.
July 26
Back to School Bubblepalooza
11 a.m.-1 p.m.
Duluth Town Green
3167 Main St., Duluth duluthga.net
Admission: free
Families are invited to bring their kids
July 29
Summer Concert Series — The Ray Howard Band
7-9 p.m.
Peachtree Corners Town Green
5140 Town Center Blvd., Peachtree Corners peachtreecornersga.gov
Admission: free
About the band: The Ray Howard Band specializes in tribute performances and will showcase their Earth, Wind & Fire experience. Lilac Wine opens the evening with tasteful song choices performed in their signature sweet and heady style.
August 5
Family Paint Party
1-3 p.m.
OneStop Norcross
5030 Georgia Belle Ct., Norcross GwinnettParks.com, 678-225-5400
Admission: $18 per Gwinnett resident, $36 per non-resident Gather the family – all ages – and express your creativity together.
Norcross Gallery and Studios
116 Carlyle St., Norcross norcrossgalleryandstudios.org, 770-840-9844
Exhibits and Events
Pigments of Imagination, a juried show
About the band: From classic soul and R&B to modern chart-toppers, The New Royals has got it all covered to keep you moving and grooving.
August 5-6
Triple T! — Trains, Trucks & Tractors
Saturday, 10 a.m.-5 p.m.; Sunday, 1-5 p.m.
Southeastern Railroad Museum
3595 Buford Hwy., Duluth train-museum.org
Admission: $18 for adults; $15 for seniors 65+; $12 for children ages 2-12
Special guests have included a Gwinnett County fire engine and antique trucks and tractors from private collectors. The family-friendly event includes hand-car rides (on Saturday and Sunday), music and food.
June 8-July 22
Meet the Artist of the Month
July 26 — Tim Haugh
August 30 — Kathy Collins
4:30-6:30 p.m. 45 South Café 45 S. Peachtree St., Norcross
Open Studios
Evening Open Studio
Wednesdays, 6-9 p.m.
Cost: $5 members, $10 non-members
Moderator: Patty Grewe-Mullins, pgrewemullins@gmail.com
Daytime Open Studio
Thursdays, 11 a.m.-4 p.m.
Cost: $5 members, $10 nonmembers
Moderator: Anne Labaire, labaireart@gmail.com
11 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
August 5
Flicks on the Green — Willy Wonka & The Chocolate Factory
7-9 p.m.
Peachtree Corners Town Green
5140 Town Center Blvd., Peachtree Corners
peachtreecornersga.gov
Admission: free
About the film: This musical fantasy stars Gene Wilder as Willy Wonka, an eccentric candymaker who offers the chance for golden ticket winners to tour his incredible factory. When poor Charlie Bucket finds a ticket, he embarks on a wild adventure with four other lucky children.
August 12
Night Music — Uptown
Funk
7 p.m.
Peachtree Corners Town Green
5140 Town Center Blvd., Peachtree Corners
peachtreecornersga.gov
Admission: free
About the band: International touring sensation Uptown Funk performs a tribute to Bruno Mars, his live band and the music that defines today’s pop culture.
August 12
Light Up the Corners
6-10 p.m.
Twilight Trot 1k start, 8 p.m.; 4M start, 8:30 p.m.
The Forum
5155 Peachtree Pkwy., Peachtree Corners
lightupthecorners.com
Admission: free to spectators
Registration: starts at $35 for individuals, $30 for team members
All proceeds from the Twilight Trot and 4 Mile run event go to local children and families by giving them the chance to participate in programs and activities at the Fowler YMCA. The post-race party includes prizes for glowiest man, woman, girl, boy and team.
August 12
Jazz in the Alley — Teresa Kay Williams and Tiffany Goode
7:30-9:30 p.m.
Betty Maudlin Park
1-63 Lawrenceville St., Norcross norcrossga.net
Admission: free
About the musicians: A serious student of the art of jazz, Teresa Kay Wil-
Smalltown Poets with Bell Row and Keith Lawson
July 13, 8 p.m.
Red Clay Music Foundry
3116 Main St., Duluth eddieowenpresents.com
Shawn Mullins Benefit for Hero Dog Rescue
July 1, 8 p.m.
Singer-songwriter Shawn Mullins specializes in folk rock, instrumental rock, adult alternative and Americana music. Hero Dog Rescue is a Georgia-based 501(c)3 organization dedicated to saving abandoned, abused and neglected dogs from high-kill shelters.
Stand Up Comedy at the Clay! Hosted by Yoshee
July 7, August 4, September 1; 8 p.m.
A first-generation Nigerian immigrant, Yoshee stepped away from his successful marketing career at age 30 to pursue improv and become a stand-up comedian.
Smalltown Poets has earned two Best Rock Gospel Grammy nominations, seven Dove Award nominations and a Billboard Music video award.
Kenny George Band and Kimberly Morgan York
July 15, 8 p.m.
Comprised of Kenny George, Randy Borawski, Center Ely and Brooks Andrews, this rock-and-roll ensemble has earned their stripes by performing an average of 100 shows per year.
The Krickets
July 16, 8 p.m.
The Krickets, a female Americana group from the gulf coast, are two-time winners of a 2016 and 2019 Independent Music Award for Song of the Year in Folk and Alt Country.
Yacht Rock Schooner
July 21, 8 p.m.
The eight-man Schooner specializes in the smooth sounds of the late 1970s and early 80s.
liams is a veteran show band singer. Tiffany Goode is a trumpetiste whose most recent role was Music Supervisor for the award-winning documentary, “Spring & 3rd.” She also plays with Orchestra Noir, Atlanta’s famous All African American Orchestra.
August 14
Movie Mondays — Ticket to Paradise
1:30 and 6:30 p.m.
Cultural Arts & Community Center
10 College Street, Norcross norcrossga.net
Admission: free
About the film: A divorced couple teams up and travels to Bali to stop their daughter from making the same mistake they think they made 25 years ago.
August 18
Norcross Summer Concert Series — The Ray Howard Band
7:30-9:30 p.m.
Thrasher Park
93 Park Dr., Norcross norcrossga.net
Admission: free
About the band: The Ray Howard Band
Hot Licks and Rhetoric: A Tribute to Steely Dan
July 22, 8 p.m.
HL&R is an Atlanta-based, nine-piece group of seasoned musicians showcasing and celebrating the timeless music of Steely Dan.
An R&B Journey
July 23, 5 and 8 p.m.
Presented by Vibe Theory.
Canyonland
Greatest 70s Country Rock Songs of Laurel Canyon
July 28, 8 p.m.
If you like Linda Ronstadt, The Eagles, Fleetwood Mac, Neil Young, CSN and Joni Mitchell, you’ll love Canyonland’s versions of their music.
Wild Ponies
August 5, 8 p.m.
Doug and Telisha Williams are a Nashville-based, country-roots musical duo.
The Gibson Brothers
August 11, 8 p.m.
Eric and Leigh Gibson pick, sing and write damn good country songs. And
is your go-to for cross-generational music that includes everything from Motown classics to epic tribute covers.
August 19
Sports on the Screen — Braves vs. Giants
7:20 p.m.-8:30 p.m.
Peachtree Corners Town Green
5140 Town Center Blvd., Peachtree Corners
peachtreecornersga.gov
Admission: free
Sports action will fill the big screen at Town Green. Load up a cooler and bring friends to cheer on the Braves.
August 26
PTC Summer Concert Series — Face 2 Face
7-10 p.m.
Peachtree Corners Town Green
5140 Town Center Blvd., Peachtree Corners peachtreecornersga.gov
Admission: free
About the band: Face 2 Face is a mesmerizing tribute concert that celebrates the iconic music of both Billy Joel and Elton John. This electrifying show captures the essence of the legendary artists, taking the audience on a nostalgic journey.
they’ve won about every bluegrass award that’s available.
The Sundogs Present: The Tom Petty Show
August 12, 8 p.m.
The Sundogs, formed by brothers Will and Lee Haraway, grew up on the music of Tom Petty. In 2011, they began The Tom Petty Show, playing all the songs Tom Petty fans want to hear.
The First Annual Banks & Shane Reunion Tour
August 19, 8 p.m.
Banks Burgess and Paul Shane have come together to form a folk and Americana-influenced music group that has recorded 12 albums since 1972.
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Scan the QR code to find more great shows and events
Sept.
September
1
Norcross Summer Concert Series — The Black Jacket Symphony
7:30-9:30 p.m.
Thrasher Park 93 Park Dr., Norcross norcrossga.net
Admission: free
About the band: The Black Jacket Symphony performs their faithful recreation of classic albums. Get ready to experience the ultimate tribute to classic rock.
September 2
Flicks on the Green — Coco
7 p.m.
Peachtree Corners Town Green
5140 Town Center Blvd., Peachtree Corners peachtreecornersga.gov
Admission: free
About the film: Coco is an animated film that follows the story of a young boy named Miguel who embarks on a magical journey to the Land of the Dead to uncover the truth about his family’s music ban and discover his true passion.
September 8-24
The Nerd Lionheart Theatre
10 College St., Norcross Friday and Saturday, 7:30 p.m.; Sunday, 2 p.m. lionhearttheatre.org, 404-919-4022
Tickets: $18; students and seniors, $16
This comedy features Willum Cubbert, who owes a debt to fellow ex-GI Rick Steadman for saving his life in Vietnam. Willum is delighted when Rick shows up at his apartment on 34th birthday party, but his delight fades as it becomes apparent that Rick is a hopeless “nerd.”
September 9
Atlanta British Car Fayre
10 a.m.- 3 p.m.
Downtown Historic Norcross norcrossga.net
Admission: free
Celebrate all things British with nearly 400 autos and motorcycles on display. Downtown Norcross businesses and vendors will also offer British-themed food, beverages and products.
September 9
Night Music — The Foozer Experience
7 p.m.
Peachtree Corners Town Green
5140 Town Center Blvd., Peachtree Corners
peachtreecornersga.gov
Admission: free
About the musicians: Performed by El Scorcho & February Stars, The Foozer Experience delivers anthem after anthem from two giants of the Alternative Rock era — Weezer and Foo Fighters.
$1,000
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Making Big Happen
Music Matters Productions calls Peachtree Corners home.
Words & Photography by Isadora Pennington
n one sunny afternoon I pulled up to a large warehouse on Green Pointe Parkway in Peachtree Corners. Cars filled the parking lot and large box trucks sat parked in the culde-sac at the end of the drive. This rather nondescript building is home to Music Matters Productions, an enterprising audio and video equipment rental company that is behind many of the biggest performances at venues both locally and across the country.
As I walked through a door and around a corner, I was faced with an impressive sight. Tech cases and speakers were stacked high, towering
Oabove me virtually everywhere I looked in the massive 40,000-square foot warehouse space. Music bumped and lights flashed across the ceiling as employees moved about the space, working on a rig for an upcoming show. A giant cutout of a WWE wrestler featuring the cutout head of Danny DeVito is proudly hung facing the loading dock doors. Around the top of the walls are phrases such as Good Vibes, Good People, Good Work.
Indeed, Music Matters is living proof that when you hire the right people and provide them the right atmosphere you will, in fact, get good results.
Humble beginnings
Music Matters started out as a much smaller company based out of the home garage of
founder and CEO Aaron Soriero. The whole story began with a love of music.
As a young man, Soriero attended the Atlanta Institute of Music. He bought his first instrument, a guitar, and dreamed of one day being in a band. But when his friend’s music store had an instructor no-show, Soriero stepped in as a sub. It was a natural fit, and he worked there regularly for some time before deciding he wanted to start his own music shop.
The concept, Music Matters, soon expanded to three stores in Roswell, Alpharetta and Suwanee. Selling gear as well as music lessons for kids, the stores were successful, but franchising was a new challenge for Soriero.
As the company grew into multiple locations, he had to reckon with his desire to be hands-on with every element of the business.
14
360 Festival (Courtesy of MMP)
Aaron Soriero
A musician friend approached Soriero and asked to rent some speakers and lights for a show, and a new idea began to coalesce: a music production rental company. In time, Soriero sold off his stores and used the proceeds to buy more speakers and lights.
When Music Matters Productions was just getting started, they provided gear to smaller clients, such as frat houses in Athens. “Not major shows, but you still learn how things work,” explained Soriero.
Finding their way to festivals
Around 2008 the company rented gear for their first music festival, though at that time festivals were not nearly on the same scale as they are today. It was the first time they had to contend with multiple stages and artists all performing at the same time.
“We started to focus on festivals, and now that’s one of the major things that we do,” said Soriero. “Festivals are an even more unique usage of the gear. We have a lot of interesting settings that you have to load into, on a beach or something like that.”
A powerful team
On the day I visited, I had the opportunity to speak with three of Music Matters Productions’ key employees. Tom Nguyen, lighting department manager, has been with the company full time since 2016 and was a contractor for Soriero since 2013; Drew Alley, has been the on-site lighting technician and project manager since 2015; and David Puryear, mentioned earlier, is the shop manager and has been working with Soriero for the past 14 years.
“A pretty important part of friendship is trust,” Puryear said of the crew. Having worked with Music Matters for such a long time, he has seen the company through various stages of growth and can attest to the value of having a cohesive staff.
“I know I can lean on everybody back there; I can count on everybody. I know that our people will be doing the things they need to do to get us there,” he said. Today he is responsible for the intricacies of the inventory system, a role of utmost importance for a company as in demand as Music Matters.
Even with a stellar crew, if just one piece of gear
helps, but we also care a lot about our work,” said Alley. “We don’t let that make us too serious — we have a little fun, but we are still as professional as possible.”
Alley holds one of the client-facing roles that interact directly with the venue staff and festival crew to bring these giant productions to life. “Generally, people like working with us on-site. The second we roll up, the client feels good and the stagehands feel good,” he said. “It’s something that we work towards but it’s in a subconscious kind of way. All of that culture has happened organically.”
Like many of the staff at Music Matters, Nguyen comes to his love of music naturally. He was in a small band in high school and played music all the time as a young man. These days, he also moonlights as a DJ when he’s not working at Music Matters.
“It’s fun, it’s a good environment to be in,” said Nguyen. He pursued animation in college at SCAD’s Atlanta campus and after a few years of freelancing for Soriero, he became a full time employee. “I’m a visual person so seeing the lights and the visuals of different concerts is awesome,” he said.
Soriero and his team find adjusting to a variety of venues to be an enjoyable challenge. All told, they produce around 2,500-3,000 events each year, pulling from their inventory of around $20M in lighting, audio and video gear.
For Soriero, operating on such an impressive scale both locally and across the country is only possible thanks to their dedicated and knowledgeable crew.
“There was a time it was just me and Dave, and we would literally be the only ones to work in the warehouse and work the shows. But now that we have staff, in the past year and a half I have been focused on making sure the operations can work without me,” said Soriero.
Being able to relinquish control of the smaller details has allowed Soriero to focus on the bigger picture and what’s next for Music Matters.
isn’t in order on the day of a production, everything can easily fall apart. Puryear ensures that every item is properly scanned, stored and accounted for.
He has been working with Soriero since the now massive company was housed in Soriero’s home garage. “I remember his neighbors letting us know how displeased they were that we were cleaning a truss in his backyard,” he said with a laugh. Today, the company is significantly larger and employs a staff of 45 fulltime employees, plus an extensive roster of techs and contractors.
Friends who work well together
And the vibes? Immaculate. “We are really good friends, first and foremost, which really
The importance of focus and cooperation
For the staff at Music Matters Productions, it is imperative that everyone work together in a cohesive fashion to ensure that productions come together from initial quote all the way through to the actual show itself. Just this year, the company has been behind the scenes working on 15 to 20 events that range from medium to extra-large in scale.
Festivals, big arena shows, graduations, touring musical acts and even furry conventions have enlisted Music Matters to produce their shows. “Attention to detail is really important to what we do,” said Alley. “Not only is there money at stake but people can get hurt.”
When the crew is responsible for flipping gear from festival to festival, some with only
16
From left, David Puryear, Tom Nguyen and Drew Alley
The warehouse.
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a couple of days lead time, it is essential that every part and piece from the biggest rigs to the smallest cords are tested and ready for installation prior to the event itself.
The Music Matters crew was hard at work setting up and testing equipment for an upcoming show when I toured the facility. Having a large space allows them to ensure everything is working appropriately long before ever stepping foot on stage. This system has revolutionized their business and allows for a more streamlined process once they arrive on site.
Soriero is generally on-hand during setup and breakdown of every major event. As an incredibly involved CEO, he wants to be available to his staff as well as to venue staff and talent. “Always stay calm; you can’t solve any of the problems if you’re freaking out or worried or anything like that,” advised Soriero.
Addressing conflicts as small as being short one speaker to major tech malfunctions, he enjoys being accountable and accessible to everyone on his productions.
Professionalism gains recognition
Much of the company’s success is due to word of mouth and networking that takes place at these productions, in addition to increasing their public image through marketing efforts.
“Yes, we are behind the scenes, but I don’t see any reason why we should be,” said director of marketing Lindsay Duncan Schwartz. Acknowledging the wealth of talent on their team, along with their commitment to excellence and the many ways they enhance the experience of concertgoers, she feels there is a story worth telling at Music Matters Productions.
“Why shouldn’t we have the same brand recognition that these festivals and artists have?” she asked. Schwartz is a passionate cheerleader, not just for Soriero but for the entire Music Matters team, who she says absolutely deserve all
the praise they receive.
“There’s a lot that goes into what you see on stage before it even comes close to being installed,” said Schwartz. “You have to be a self-starter to work here; you have to have a solid work ethic. That’s probably the number one quality. You can’t be afraid to work or get your hands dirty.”
But all the hard work doesn’t mean that employees at Music Matters have no fun. The company’s music-loving and lighthearted culture has enticed many talented employees into a team that has become like a tight-knit family. Soriero has cultivated an environment that promotes healthy working relationships and retains long-term employees through various iterations of the company.
Music Matters’ success is a testament to Soriero’s personal commitment to the company as a whole, as well as his passionate and dedicated team. “When the owner of your company is getting their hands dirty, that really means a lot to the team and sets a good example of a hard work ethic,” Schwartz said.
Impressive resume and bigger plans
Music Matters Productions has worked with an incredible array of musical acts and festivals including Foo Fighters, Def Leppard, Mary J Blige, Motley Crue, Pitbull, Janet Jackson, The Killers, Charlie Puth, Lil Nas X, 2Chainz, T-Pain, Green Day, Stevie Nicks, Lil Baby, Paramore, Lauryn Hill, Jill Scott, Bad Bunny and the Red Hot Chili Peppers, just to name a few. They are also the production crew behind the scenes of many of the biggest annual musical festivals such as Shaky Knees Music Festival, Atlanta Jazz Festival, ONE Music Fest, Hangout Festival in Alabama, Sea.Hear.Now Festival in New Jersey, Electric Forest Festival in Michigan, Oceans Calling Festival in Maryland and themed festival cruises put on by Sixthman Festivals at Sea.
Local venues — including Smith’s Olde Bar, the Cadence Bank Amphitheater at Chastain Park, Ameris Bank Amphitheater, the Tabernacle and the Eastern — have enlisted Music Matters Productions for their builds. You will also see their work when you visit the Atlanta Symphony Orchestra, attend FurryCon and DragonCon, and when you see the LED cube, smoke and fireworks for football intros as well as the production of the National Championship Celebration for UGA Football.
So, what’s next for Music Matters? Soriero has dreams of constructing a rehearsal facility so that productions can assemble, test and disassemble entire setups prior to arriving at the venue. He also hopes to break into larger venues, like stadiums, which require more extensive gear.
For more information about Music Matters Productions, check out their website at musicmattersproductions.com and follow them on Instagram for their latest updates.##
18
Lindsay Duncan Schwartz
(Photo courtesy of MMP)
Shakey Knees Festival
(Photo courtesy of MMP)
The culture enlivens the warehouse
FALL CLINICS
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Georgia Insurance Commission Seeks Reform
The state’s first statewide Hispanic official sees himself as an advocate for consumers.
Words by Arlinda Smith Broady
Photos by Rico Figliolini
With such a diverse population, it’s no wonder that Georgia now has its first Hispanic statewide official.
Georgia Insurance and Safety Fire Commissioner John F. King was appointed to the position on July 1, 2019, by Governor Brian Kemp after the elected office holder, Jim Beck, was found guilty of 37 counts of wire fraud, mail fraud, money laundering and tax fraud. Beck was sentenced to more than seven years in federal prison for his role in a $2.5 million fraud scheme. With that dark cloud hanging over the office, King was determined to continue his long-standing commitment to serving the public. Not knowing much about the insurance industry,
King used his experience in law enforcement and the military to restore faith in the office.
King joined the Southwest Gwinnett Chamber of Commerce (SWGC) for a Coffee Connections event in June to explain to members and guests the importance of well-informed consumers when it comes to insurance coverage. He also shared the role his office has in protecting customer rights and gave his constituents the chance to get to know more about him.
The backstory
“People hear my accent, and they scratch their heads,” said King. “They look at me and wonder if I’m Scottish or something similar,” he laughed.
“My father was from Nashville, Georgia in Berrien County.”
It’s a rural area and his father didn’t want to be
a farmer, so he went to Savannah and joined the Merchant Marines, sailing all over the world, King said. After that, he worked for United Fruit companies, traveling to Cuba and South America.
Later, King’s father retired in Mexico and met King’s mom. John King was born and raised in Mexico until about age 17, when his dad decided it was time to come to the U.S. and learn English. King graduated from Albany High and went to Georgia State University. Although he joined the Atlanta Police Department as a way to pay his tuition, he fell in love with the job.
“My first assignment was walking a high-crime foot patrol on Auburn Avenue,” he said. “And later, one of my duties was to walk this older lady to her car every night. I thought she must be a big deal to have a police escort every day. Well, it turns out she was Coretta Scott King.”
20
King’s law enforcement career culminated as Chief of Police for the city of Doraville. His career also includes assignments with the FBI and DEA as a task force agent. In addition to his police work, King is a retired major general in the U.S. Army following his final assignment to NORAD and U.S. Northern Command.
The former commander of the 48th Infantry Brigade Combat Team was deployed to Bosnia-Herzegovina, Iraq, Afghanistan and Africa. He served as the military advisor to the Deputy Minister of Interior for Security for Afghanistan, who oversaw an agency of over 96,000 police officers.
“I started as a young private and went to Officer Candidate School with permission of the cavalry officer,” he said. “I retired two months ago, and I want to say to y’all that no other country in the world would allow that. Even in Mexico, I would not have been allowed, as a young, enlisted sol-
Opposite page, Georgia Insurance and Safety Fire Commissioner John F. King addressing the meeting. Below middle members of Southwest Gwinnett with John King.
Below, left, Dale Russell recently retired after 37 years with Fox 5 Atlanta as an investigative reporter introduced John King at the Southwest Gwinnett Chamber meeting.
it’s important for state residents to understand what he does because insurance touches every person in Georgia in one way or another.
“Every line of insurance — from health, auto, property casualty — touches every Georgian, and we approve all companies that come into the state. We license those companies. We license their products that they sell to you. We investigate companies and individual agents when they do something wrong. And we sanction companies that want to break the rules,” he said. In March 2022, the state levied a $5 million fine against Anthem Blue Cross Blue Shield, the largest penalty in the insurance agency’s history. At the time, King told reporters that his office had been “inundated with complaints” about the company.
“We don’t want this company to leave the state,” King said. “But they’re still going to have to comply.”
King said he works for the people of the state as a consumer advocate. “That is my number one job, everything else is secondary. My job is to represent Georgians to make sure that the insurance industry is providing good quality services, to try to control some of the costs, but also make sure that the companies don’t go broke and leave the state,” he said.
Looking forward
To do his job well, King talked about some of the major changes that he’s looking at implementing in Georgia.
House Bill 221 gives King the authority to review all car insurance rate filings before they go into effect, closing a loophole that insurers had previously exploited to increase rates by as much as 25% in a single filing.
The agency now has “prior approval” over mandatory minimum limits filings, while giving the commissioner 60 days to review all other filings.
Also, Georgia is in the process of pulling out of the Affordable Care Act.
dier, to [pursue] a military career and [end up as] a retired major general,” he said.
An unexpected path of service
King applied for the position of head of the state National Guard, but Gov. Kemp had different plans for him. The governor called King to his office and asked him about fulfilling the unexpired term of insurance commissioner.
“I told him I don’t know anything about insurance, but he simply said, ‘We’ve got a lot of people that know a lot about insurance, and they can help you,’” King said. “So, I jumped into this to this job knowing that I had to run statewide because it’s an elected position.”
Four years into the job, King has learned a lot about insurance and is on a mission to make sure everyone in the state knows more, too. King said
“We’re moving towards doing that in November, if the federal government allows,” he said adding that with federal approval it may take as long as a year to come to fruition.
“This way, Georgia will be able to regulate the plans and assist consumers with purchasing health insurance in the individual market so they don’t lose money,” he said. “We know the market in Georgia much better than someone from Washington. …Right now, there’s no accountability.” ##
404-656-2070, 800-656-2298
2 Martin Luther King, Jr., Dr., West Tower, Suite 702, Atlanta, GA 30334
oci.georgia.gov/
21 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
Office of the Insurance and Safety Fire Commissioner
Mental Health History Lesson
View Point Health CEO explains where state services are headed at SWGC event.
Words by Arlinda Smith Broady Photos
by Rico Figliolini
lthough mental health issues have come to the attention of the general public in recent years, many still don’t understand the importance of behavioral health services. They may also be unaware of how those services have been delivered in the state, why state-run mental health services exist and where they are going in the future.
To provide clarity and understanding about such an important topic, the Southwest Gwinnett Chamber of Commerce (SWGC) invited View
APoint Health CEO Jennifer Hibbard to speak at its First Friday Breakfast in June.
View Point Health is a public agency created by state law to provide mental health, intellectual / developmental disabilities and addictive diseases services. Services are client-centered, trauma informed and recovery-focused. View Point Health partners with two federally qualified health centers in Gwinnett, DeKalb, Newton and Rockdale counties to offer primary care.
People who grew up in the area may remember the warnings misbehaving kids got from misinformed parents: “If don’t start acting right, you’re gonna go to Milledgeville.”
“As a nation, we began treating individuals with mental health issues by institutionalizing people
at Milledgeville or a variety of other state hospitals,” Hibbard said. “This was actually called the state asylum for the insane.”
History of state mental health services
Established in 1842, the building in Milledgeville
22
Above, left, (l-r) MPO M.J. Graffo, Pej Mahdavi, Norcross Police Capt. Bill Grogan, Patricia Webb, Jennifer Hibbard
Right, members of Southwest Gwinnett Chamber and guests.
still stands, but it no longer bears that moniker or serves that purpose. “There are actually parts of the campus still functioning as a hospital. In the 1950s and 1960s, the deinstitutionalization movement happened nationwide …because once you got there, it was really hard to get out,” she explained.
There are currently five state hospitals but it’s difficult to put somebody in one of them. While there are individuals who need that level of care, it’s not nearly as long term as it used to be.
“In 1994, House Bill 100 established the Community Behavioral Health Safety Net, called Community Service schools, and that’s what View Point Health is,” said Hibbard. That means View Point is governmental nonprofit, a public authority established by law.
She clarified that she and the rest of the staff are not state employees, according to the law.
“Our governing body is a volunteer board of
but we haven’t reached that cap because we are so severely understaffed,” Hibbard said. “The pandemic has really had an impact on our staffing. I think everybody feels in the last three years that behavioral health issues and mental health issues have become more recognized, not necessarily more prevalent, but more recognized.”
She noted that at the same time, there has been some decrease in the stigma of mental health issues, and individuals are now more comfortable with the idea of seeking help. Together, these factors have opened up a whole new demand in the market.
Companies like Walmart and Amazon are getting into healthcare and it’s taking a toll on the workforce. There’s more demand, but not necessarily more clinicians. In order to stay competitive, View Point hired its first director of marketing in the last year.
“We are not trying to get more clients. We have
accountable for that parity. They could charge additional or higher [copayments or you might] not be covered at all.”
Bright future for care
Mental health services are now heading toward converting the community service boards into certified community behavioral health clinics. This is another national movement that has been about 10 years in the making.
Georgia is just now starting the process, Hibbard said. “View Point health has been making sure that we have our operations and systems and policies in line with the CCBHC [Certified Community Behavioral Health Clinics] criteria. Because this is a federal model, for the first time ever there’s a federal definition for how to certify a community behavioral health clinic,” she said. “We’re finally getting there; we’re finally getting to the point where there are regulations and consistency around how to deliver behavioral healthcare to the community.”
Hibbard had invited some of her staff and members of the law enforcement community to help her explain how necessary improved mental health care is to the community.
“It’s very much about keeping people out of the hospital and other institutions like jails or prisons,” she said. “If people have a mental health issue, there needs to be a wide array of supportive services in the community that helps them be successful without having to need those heightened crisis services.”
For example, View Point recently added medication assisted treatment for opioid abuse, another huge epidemic problem in the community. Now it covers all of the required services.
Another requirement is to partner with law enforcement personnel, who are usually the first contact when someone is having an episode. According to data from 2016, 29% of people with mental illness got into care after having contact with law enforcement.
Hibbard estimates that the number has risen drastically. In fact, the nation’s largest mental health facility is the Los Angeles County Men’s Central Jail.
directors that is appointed by our county commissioners, so our board reflects the community who has chosen to elect the commissioners. Then those commissioners choose to appoint our board members. We have to have a certain number of elected officials serve on our board,” she added. “We are the safety net of care for individuals that need mental health and substance abuse services. We primarily serve individuals who are uninsured.”
View Point uses the same process to bill the state for services that Medicaid does.
Increased demand for healthcare workers
“We do have a cap as to how much we can bill,
more clients than we can handle. We are marketing to get employees and clinicians,” Hibbard said.
Even though the hospitals started shutting down in the 60s, it wasn’t until 1994 that the state created a safety net mental health system. In 2019, the governor established the behavioral health reform and innovation commission just before the COVID pandemic hit. Then, in 2022, another bill passed in Georgia that enforces mental health parity.
“If you’ve got private insurance and you have a $25 copay to see your primary care doctor, you should also have only a $25 copay to see a therapist or psychiatrist,” said Hibbard. “Until 2022, insurance companies in Georgia were not held
“The top three are all prisons — Cook County in Chicago and Rikers Island in New York are [among] our top three mental health hospitals. There’s something wrong with that. It’s not just a Georgia issue,” said Hibbard.
View Point established a co responder unit with the Gwinnett County Police Department as well as some of the individual municipalities that have their own police officers, like Norcross and Lawrenceville.
At the end of the day, Hibbard said she’s glad that there is more awareness about mental health and that the state and the nation are taking an active role in making things right.
“All people, no matter where they are on their mental health journey, are deserving of support, resources, fulfillment and a community that cares,” she said. ##
23 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
Business Organizations and Events
Atlanta Tech Park
107 Technology Parkway, Peachtree Corners 30092 atlantatechpark.com, 404-797-1221
Gwinnett Women’s Chamber Presents: Tech Talks
Fridays, July 16 and 21
12-2 p.m.
The group meets every third Friday of the month. Visit gwinnettwomenschamber.com for updates.
Summer Cook Outs
Tuesday, July 25
11 a.m.-1 p.m.
Meet up to enjoy burgers, ice cream and community.
Atlanta Tech Meet Up
Tuesday, August 1 6-9 p.m.
The monthly meet up, sponsored by Resolvit, is held on the first Tuesday of every month in the Atlanta Tech Park Café. It’s a great opportunity for anyone to network and join a good group of people discussing anything related to technology.
Southwest Gwinnett Chamber of Commerce
Office in Atlanta Tech Park 107 Technology Pkwy., Peachtree Corners
southwestgwinnettchamber.com, 470-482-1899
Annual Mayors Panel
Friday, July 14, 7:30-9 a.m.
Hilton Atlanta Northeast 5993 Peachtree Industrial Blvd., Peachtree Corners
Admission: $28 for members, $35 for non-members
The mayors of Peachtree Corners, Norcross and Berkeley Lake gather for a panel discussion of common issues that face their cities. Admission includes a breakfast buffet. Register before noon on May 31st to reserve your seat.
SWGC Coffee Connections
Thursdays, July 20 and July 27, 8:30-9:30 a.m.
Free admission for SWGC members and visitors.
Meet up with local business professionals over coffee. Meetings are normally held in the large meeting space behind the SWGC office at Atlanta Tech Park.
The July 20 meeting is a Spotlight on Narcan Education and Training.
SWGC First Friday Breakfast
Fridays, July 14 and August 4, 7:30-9 a.m.
Hilton Atlanta Northeast 5993 Peachtree Industrial Blvd., Peachtree Corners
Admission: $28 for members, $35 for non-members
July 14: The mayors of Peachtree Corners, Norcross and Berkeley Lake gather for a panel discussion of common issues that face their cities.
August 4: Atlanta Sports Council President Dan Cross with Gas South CEO Stan Hall.
SWGC Coffee Connections
Thursdays, July 20 and 27; August 10, 17 and 24, 8:30-9:30 a.m.
Free admission for SWGC members and visitors.
Meet up with local business profession-
als over coffee. Meetings are normally held in the large meeting space behind the SWGC office at Atlanta Tech Park.
The July 20 meeting is a Spotlight on Narcan Education and Training.
Peachtree Corners Business Association
4989 Peachtree Pkwy., Ste. 215, Peachtree Corners peachtreecornersba.com, 678-969-3385
PCBA Connecting Over Coffee Morning Meetup
Tuesdays, July 11 and August 8, 8:309:30 a.m.
Firebirds Wood Fired Grill, 5215 Town Center Blvd., Peachtree Corners
Free admission for PCBA members and their guests. Register online as space is limited.
Meet with other PCBA and business professionals over coffee in a positive atmosphere on the second Tuesday of the month. Business cards will be shared with all attendees.
PCBA Lunch Club
Thursday, July 20; Wednesday, August 16; and Thursday, September 7 11:30-1:30 a.m.
Check online for locations.
Open to PCBA members and their guests. Online registration is required. Meet up with PCBA members for an enjoyable way to network and save 15% off your lunch check.
PCBA Business After Hours / Speaker Series
Thursday, July 27, 5:30-7:30 p.m.
Firebirds Wood Fired Grill, 5215 Town Center Blvd., Peachtree Corners
Event registration is $35. Advanced registration is $25 for members and $30 for guests. Registration includes appetizers and drinks.
PCBA Tailgates & Touchdowns
Thursday, August 24, 5:30-8 p.m.
Atlanta Marriott Peachtree Corners
475 Technology Pkwy., Peachtree Corners
Event registration is $50.
The annual charity party will raise money for three outstanding local organizations. The event includes networking, live auction, silent auction, music, vendor tables and tailgating cuisine. Check online for details, including sponsorship opportunities.
Rotary Club of Peachtree Corners
The Crossing Steakhouse
40 South Peachtree St., Norcross peachtreecornersrotary.org, 770-330-7477
www.peachtreecornersrotary.org
Club Meeting
Meetings resume Monday, September 11.
12-1 p.m.
Special guests speak at some of the meetings, which are generally held on Mondays.
24
JULY
1: Flicks on the Green - Back to the Future
8: Night Music - All the Locals
15: Summer Kids Festival 2-5pm
22: Sports on the Screen
29: Smr. Concert Series - Ray Howard Band (Earth Wind & Fire Tribute)
OCTOBER
7: Flicks on the Green - Hocus Pocus
14: Night Music - Chuck Martin & The Line-Up (Country Music)
21: 3rd Annual PTC Decathlon 21: Sports on the Screen 28: Smr. Concert SeriesNashville Yacht Club Band
AUGUST
5: Flicks on the Green - Willy Wonka & The Chocolate Factory
12: Night Music - Uptown Funk (Tribute to Bruno Mars)
12: Light Up the Corners Run
19: Sports on the Screen
26: Smr. Concert Series - Face 2 Face (Billy Joel & Elton John Trib.)
NOVEMBER
4: Sports on the
SEPTEMBER
2: Flicks on the Green - Coco
9: Night Music - The Foozer Experience (Weezer & Foo Fighters)
16: Bark at the Park 11am-2pm
22-24: Peachtree Corner Festival
30: Smr. Concert Series - Swamp River Revival (Creedence Clearwater Revival Tribute)
DECEMBER
2: Sports on the Screen
9: Sports on the Screen
TIMES
Flicks on the Green: 7pm Night Music: 7pm Summer Concert Series: 7pm
Yoga on the Green (by Sunny Street Yoga): Tues 8am (May-Sep)
CrossFit (by PPG CrossFit): Thurs 8am (May-Sep)
Cornhole ATL League: Wed 6:30pm (Jan-Oct)
25 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
Sports
the
Screen 11: Veterans Day Ceremony 18: Sports on the Screen 25:
on
Screen 30: Holiday Glow 5:30-8pm
Charu Deshetty: From India to Duluth
Words by Glenn Boylan Photos
A focus on excellent
It’s
It’s over 8,000 miles from Gwinnett County to India. But the geographic distance is probably the least difficult part of the trip Charu Deshetty has taken.
Her journey from being a wife and mother in Asia to now running her own PostNet business in Duluth has been filled with challenges. She has overcome those challenges with a willingness to learn, a focus on customer support, perseverance and hard work, sometimes literally working through tears to get the job done.
As long and hard as Deshetty — who everyone knows as just Charu — has worked to build her business, she is also quick to acknowledge the help she’s gotten along the way. Family, customers, coworkers and even competitors have stepped up to help and support her.
to see why
Born in India
“I was born and raised in India,” Charu said. “I came here with two suitcases and my son, who was two years old.”
Her husband Shaker had come over earlier. He had started his job and had found a place for them to live. The laws at the time required her to wait three months.
Even though the 8,000 mile trip was behind her, Charu found out that her journey was just beginning.
“Everything was so new for us,” she said. “I didn’t know what to buy from the stores or how to buy it. Everything was different.”
Grocery stores in Georgia were very different from the fresh food markets and street vendors she grew up with in India.
Her family at home knew how different it would
be over here but were still very supportive of her moving. “They knew it would be a good life,” she recalled. “My uncle, at the airport, said ‘From now on, you are on your own. And I have full faith in you.’”
Although she didn’t realize it at the time, it turns out her uncle’s words were very prophetic.
Started in childcare
After getting used to the cultural changes in her new country, Charu started work in childcare.
“I started in a daycare,” she said. “I worked there for six months. And then I went to a Montessori school and worked as a Montessori teacher for 30 years.”
When new owners took over the school, things began to change and not for the better. Charu
26
courtesy of Samaica Deshetty
From left to right, Charu Deshetty and her co-worker Sakhi run her PostNet store on Peachtree Industrial Boulevard in Duluth.
customer service has been a key to building Charu’s business.
easy
Sakhi has become a customer favorite. Printing, shipping and mailing are just some of the business services Charu offers at her store.
gave it two years to see if the situation would improve, but it didn’t. She knew she needed to leave.
“I finished the school year, and it just didn’t work out,” she said. “I wanted to do something different.”
PostNet
She said the opportunity to run a PostNet store “fell in my path. I don’t know why. I believe in the Supreme Power and I think the Supreme Power brought me here.”
Shaker was the first person she talked to about
Finding a store location, construction, telecommunications, supplies — it was all new to her. In the culture she grew up in, taking care of those things was not a woman’s responsibility.
“Being an Asian woman, I was used to the men taking care of things,” she said. “I’m not saying they did everything correctly, but it was just like that. And that made me realize, if any man can do it, I can do it too. So that made me take this adventure on myself.”
At first, Charu didn’t even know how to use a computer.
“I didn’t understand this technology,” she said. “Thirty years ago, Montessori teachers did ev-
in Forsyth County. But the day she was supposed to sign the papers, it just didn’t feel right to her. There was pressure to make a decision. Samaica and her son Twesh supported her in the decision to not sign, reassuring her it was normal to have a change of heart.
Recalling one of those days when things seemed a little too much to handle, Charu told me about the sound advice Samaica gave her — advice she still relies on.
“She said, “Mom, anytime you feel like that, just take a break. Go get coffee. Go for a walk. Just do something different. Then go back and it’ll work.”
starting the store. He fully supported his wife’s decision and with that, she began what might be the biggest part of her journey: going from schoolteacher to businesswoman.
“I’ve always been a teacher with the children,” she said. “I never did a cash register! I was never behind the counter. I never did anything like shipping and printing.”
Everything was new to her. “Completely from A to Z,” Charu said. “I didn’t even know what a business banking account was. I remember two or three times I asked people if they thought I could do this. They said, ‘Charu, you can do it.’ And now I’m running this business.”
It took a little while for Charu to think of herself in her new role.
She said it was “bizarre” to her when people would call her a businesswoman. She recalled the time she was having trouble filling out an application and asked her daughter Samaica how she needed to answer a question. Samaica told her to write down “Owner,” but she hadn’t thought of herself that way.
Steep learning curve
Moving from teaching to running a business presented a whole new world to Charu and there was a lot she had to learn.
“Oh, my goodness,” she said. “There was so much to learn. I came from a different world. I didn’t even know where to get the electricity.”
erything by hand. There were no computers. So, I don’t even know how to click the button. Now I’m learning.”
Help was there when needed
Charu worked hard and put in long hours to get to where she is today. But there were times when she needed help and, fortunately, others were there to provide it. Her choice to operate a PostNet franchise turned out to be a good one. As a franchisee, PostNet provided her with valuable assistance. They gave her week-by-week lists of what she needed to get done. They told her what licenses she needed and how to get them.
There was also the woman at the bank who helped her understand new terminology. The people at the courthouse who helped with the licenses. Her DHL, Fedex, UPS and USPS drivers have provided assistance. Other PostNet owners and even some local competitors have been willing to help with the ins and outs of printing.
“The printing language was like Chinese for me,” she recalled. “I had no idea about this. I go visit the other printers around here. They have helped educate me.”
And of course, her family has been a great support.
Charu was very close to picking a store location
Even more family support comes from her dog Sakhi who is at the store with her most days. Sakhi’s co-worker status started one day when Charu didn’t want to leave her home alone during a thunderstorm. Now she’s a customer favorite. They even bring Sakhi homemade treats and clothes that she loves to wear.
Hard work pays off
Charu has worked hard to get where she is today and it’s paying off.
She was asked to take on a customer that another store deemed “difficult.” With a little bit of humor and a whole lot of excellent customer service, he is now one of her best customers.
It’s a testament to Charu’s focus on customer service that her Duluth store has regular customers who come from Snellville, Braselton, Athens and even Stone Mountain.
In just one year, she has gotten over 120 online reviews, all of them very positive. One woman wrote “I would have given six stars if I could.”
Looking at how far she’s come, Charu said, “The thing I’ve learned is patience. It’s hard to do, but every time I fell down, I stood up. Sometimes I don’t know how.
“It feels so good when I give them the print job and everything is done, and the customer says, ‘Thank you’,” she added. ##
27 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
Former Professional Athlete Rises to New Challenge
He says his goal of getting back to his playing weight is now within reach.
Words by Arlinda Smith Broady
Photos by George Hunter
From left to right Steven Fan, David Wolensky and John Otting
Below, David Wolensky coaches his sons’ baseball team at Pinckneyville Park and trains pitchers professionally.
were very concerning to me and my doctor,” wrote Peachtree Corners resident David Wolensky in his application to join the Life Time Fitness 60Day Challenge.
Wolensky grew up in Brookhaven and had always been “super athletic.” Like most active young men, he was always in shape. He went to college on a baseball scholarship and eventually played for the Los Angeles Angels Major League Baseball team. At six feet tall, he weighed 185 pounds.
“When I got done playing professionally and went back to college, I was so over having a personal trainer, telling me what to do 24/7, that I kind of got out of shape,” explained Wolensky.
At one point, he and his wife got back in shape together, but then life snuck in. “We had our second child and after that, there was no time to work out, so I gained a lot of weight. At that point, I’d say it late last year, I was 305 pounds,”
Unless you’re gearing up for an Oscar-winning acting role like Brendan Frasier did for “The Whale,” most people don’t intentionally become overweight. And many are caught by surprise when the few holiday pounds are joined by a dessert-every-night cushion that can turn a chubby hubby into a portly papa.
“My last doctor visit jarred me into desperately wanting a change of lifestyle. My cholesterol and blood pressure, combined with my weight,
29 Southwest Gwinnett magazine | southwestgwinnettmagazine.com THE 12TH ANNUAL SEPT 22–24 GREAT FUN FOR ALL COLD BEER • GREAT FOOD KIDS ACTIVITIES ARTS & CRAFTS SHOWS LIVE MUSIC ON STAGE CLASSIC CAR SHOW HOURS: Friday: 7:30 pm–9:30 pm | Saturday: 10:00 am–6:00 pm | Sunday: 12:00 noon–5:00pm • FREE PARKING ON T H E TOW N G R E E N at PE AC H T R E E C OR N E R S Town Center, 5200 Town Center Boulevard As We Celebrate the Life Ms. Debbie Mason JOIN US
he said.
Inspired to get fit
In January, his doctor told him that if he didn’t change his habits, he would be in for major health problems. “My cholesterol was like 435, and he’s like, ‘You’re probably gonna have a heart attack soon if you don’t start taking your health seriously,’” Wolensky said.
His family had had the same doctor for generations, and Wolensky knew he wasn’t joking. So, he started his journey by cutting out junk food — fast foods, fried foods, greasy pizza and sugar — and started eating better. His wife used to be a fitness model, so she gave him advice on healthy eating.
“I said to myself, ‘I can sustain this diet. It’s not horrible,’” he said. “I quit drinking alcohol mainly because when you come home and you have a bourbon, you don’t feel like going to the gym after that.”
The next step was hitting the gym.
“I hadn’t been to the gym in seven years, but I kept telling myself, ‘Let’s go!’ So I walked into Life Time and …I wasn’t sure what to expect,” he said.
Wolensky said he had tried other gyms with no success, but at Life Time’s Peachtree Corners location, “…it was the only time I ever lost weight. I really liked their gym.”
As he was signing up, he saw that a weight loss contest was about to begin. “It literally started the day after I signed up, and I was like, ‘Alright, this will be a great catalyst to a new healthy 2023,” he said.
But it wasn’t easy at first. “I kept getting really, really sore,” he said. “Imagine trying to work out with a 100-pound weight vest on.”
Feeling and looking better
About the halfway check-in point, Wolensky got very positive feedback from the trainer.
“He was like, ‘Wow, you’re really doing good,” said Wolensky, who hadn’t really noticed the slow and steady progress up until then.
“You see yourself in the mirror every day and you really don’t recognize the subtle change.”
That boost was motivation enough to get him to kick it up a
“Thirty days later, I thought I could see the change,” he said. “And I thought the funniest part was my facial recognition on my phone wouldn’t work. I had to reset everything because my phone didn’t recognize me.”
Besides getting closer to his goal weight of 220 pounds, Wolensky’s neck size went from 18.75 inches to 17.25 inches. And he’s got nearly as much energy as he had during his college days.
He coaches his sons’ baseball team at Pinckneyville Park and trains pitchers professionally. His transformation has altered his
appearance so much that some clients didn’t recognize him. One guy walked right past him looking for the “heavy” instructor. Wolensky said losing weight made him feel so great, he did his own 60-day challenge right after. “Being super competitive, I gave myself another challenge and I just finished my second 60Day Challenge and lost another 15 pounds. And so now I’m starting another one,” he said. “I’m hoping that after the next 60 days, I’ll have hit my goal weight and be back down to the weight I was when I played baseball.”
Win by losing
Although the real reward is looking and feeling better, Life Time Fitness gave away about $7,500 worth of prizes to four grand prize winners to show appreciation for their hard work. ##
30
few notches.
A David Wolensky baseball card.
31 Southwest Gwinnett magazine | southwestgwinnettmagazine.com ANNOUNCING A CITY-WIDE PHOTOGRAPHY COMPETITION! NORCROSS—LIFE THROUGH THE LENS Take photographs during the July 4 holiday weekend in Norcross. • Submit them to norcrossgalleryandstudios.org by July 16. • Top 50 photographs will be printed and shown in our beautiful gallery at 116 Carlyle Street in Norcross. • Many of the rest will be displayed in multiple locations through Norcross from September 14-October 31. Accepting all photography, from iPhones to professional cameras! SUBMIT YOUR PHOTOS FOR FREE! www.norcrossgalleryandstudios.org CELEBRATING TAILGATES & TOUCHDOWNS PCBA 2023 Charity Event Providing Educational Development THURSDAY • AUGUST 24, 2023 • 5:30 pm–8:00 pm Business Networking • The Silent Auction: Do Not Need to be Present to Bid • The Live Auction: During the Event • Wear Your Favorite College or Professional Football Attire • Enjoy Music Entertainment • Enjoy Tailgating Cuisine • Vendor Tables: Check to See if Available • Presentation of A Check to Local Charity Corpor ate and Individual Sponsors are Welcomed Come Join Us for an Amazing Evening and to Participate in: Charity Party Atlanta Marriott Peachtree Corners 475 Technology Parkway Peachtree Corners, GA 30092 PLACE REGISTER Providing Transitional Housing Providing Medical, Dental & Fitness
One of the Largest EVO and Vinegar Stores in North America Is Right Under Your Nose
Words and Photos by Carol Casey
It was the summer of 2010 and William Makson was in Spain about to tuck into a frittata for breakfast. The ingredients were simple – eggs, potatoes, onions and olive oil.
That frittata brought something new on Makson’s culinary radar as he noticed how much the freshness and quality of a locally sourced Extra Virgin Olive Oil (EVO) could elevate a dish.
Makson was no stranger to gourmet food. As senior event manager for a luxury catering
Above, Customers can taste over 80 premium EVOs and traditional and infused balsamic vinegars from around the world. Opposite page, olive jars, gourmet food items help round out the store’s extensive assortment of gift items.
company in Atlanta, he worked with clients, chefs and staff to stage elaborate events ranging from 10 to 10,000 guests.
“Even being in the food industry, I was amazed at this whole new education for my taste buds,” Makson said. That education continued as he traveled around Europe and sampled local EVOs and balsamic vinegars.
But how do you go from enjoyable culinary experiences to a business plan and owning VSOP Olive Oil and Vinegar Taproom, one of the largest Olive Oil and Vinegar emporiums in North America?
Major J.D. Griffin
Taking the leap
The tipping point came on a trip to Maine where Makson wandered into a shop and enjoyed a tasting of gourmet balsamic vinegars. “True balsamic vinegars have a much deeper and richer flavor than the ones we get at the grocery store. They have no fillers, thickeners or sugars added, so the taste is very pure,” he said.
Within six months of the Maine trip, Makson quit his job and opened the VSOP Olive Oil and Vinegar Taproom, now located in historic Norcross.
32
Left, William Makson, Proprietor, VSOP Olive Oil and Vinegar Taproom
“I never thought I would open my own business. I took some Small Business Administration classes and started piecing everything together,” he said. “The SBA classes were helpful but if I have any advice for entrepreneurs, it would be to find a networking group of other entrepreneurs.”
His next steps included a lot of self-education about suppliers, certifications, shipping and bottling. Today, VSOP Taproom imports EVOs and vinegars from all over the world – Spain, Italy, Greece, Portugal, South Africa, Peru and California, among other places.
Makson says that where the olives are grown is important, but not as important as how the olives are harvested.
“Proper harvest timing and method ensures flavor, freshness and affects the polyphenol count. Polyphenols are the antioxidant ingredient in olive oil that makes it so healthy,” Makson explained. “All the oils we purchase meet stringent standards and are labeled by region, harvest date and polyphenol count.”
Location. Location. Location.
Finding a home for the store was challenging. The first deal he made ended up falling apart. Then the shop found a space in Alpharetta, but the location didn’t provide enough foot traffic. When the space in historic Norcross became available, Makson jumped at it. The Norcross space is quite a bit larger than the previous location, and this allows him to sell companion items.
Today VSOP Taproom is one of the largest stores of its kind in North America.
As you wander through the store, you will see beautiful olivewood charcuterie boards, bowls and salt and pepper cellars. A range of gourmet foods can be found along with a large selection of Olive Oil and Vinegar carafes.
Makson has also invested in a selection of affordable wines. “Our wines range from $10 to $50 and are ready to drink right away.” For those browsing with a sweet tooth, the shop
also features a selection of gorgeous pastries from renowned local pastry chef Francois Collet.
Your salad is calling….
….and it would like you to stop assaulting it with chemicals and stale oils. Makson says customers come back because the experience of tasting the freshest EVOs and the deepest true balsamic vinegars, free of additives, is a game changer.
If you’re looking for a quick way to elevate your cooking this summer, stop in and try out some of the VSOP Taproom exceptional EVOs and vinegars. Group tastings are available and can be customized to your occasion.
If you don’t wish to visit in person, Makson can ship to you or help you put together the perfect gift assortment. ##
What you need to know
VSOP Olive Oil and Vinegar Taproom
81 South Peachtree St., Norcross vsoptaproom.com, 678-795-2002
VSOP Taproom Customer Favorites list
Extra Virgin Olive Oils: Tuscan Herb, Blood Orange, Garlic, Lemon
Balsamic Vinegar: Traditional, Fig White Balsamic: Sicilian Lemon, Cranberry Pear
Elevate your favorite summer caprese salad.
Layer slices of ripe tomatoes with fresh Mozzarella cheese and sprinkle with fresh Basil and salt and pepper. Drizzle Hojiblanca Spanish Extra Virgin Olive Oil and 25-year-old Denissimo Dark Balsamic.
What is the proper ratio of Oil to Vinegar?
Makson suggests 50/50 if you like a stronger taste, and 2/3 oil to 1/3 vinegar if you like a milder taste.
Add in a small amount of salt and paper and whisk together, then drizzle over grilled vegetables, green beans or salad greens. A few drizzles also add depth and taste to meat and poultry.
A final tip: pour a little balsamic vinegar over strawberries and add a few grinds of pepper for a light summer dessert that can be served alone or over ice cream.
33 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
Let’s Picnic!
Event coordinator sees success in picnic-themed events.
Words by Arlinda Smith Broady
Photos by George Hunter
Peachtree Corners native Aleatha Lindsay didn’t start out wanting to be an event coordinator. She grew up in the area, was homeschooled and went to Georgia State for fine arts.
Lindsay obtained a master’s degree Russell Sage College, a small liberal arts college in New York. “After I graduated there, I worked in creative art therapy for a couple of years in mental health. And I got burned out,” she said.
Creative art therapy is an unconventional process to help people explore and express unconscious material often difficult to articulate in words. It uses art forms such as dance, drawing or music. Trained therapists can ad-
minister creative therapy to help people experiencing a range of mental, emotional and physical issues. It is rooted in the idea that creative expression can foster healing and mental well-being.
“If someone is dealing with depression, or they’re bipolar or they’re dealing with addiction or whatever, they will use art so they can paint through it,” Lindsay said. “Instead of laying on a sofa talking, they’re doing pottery or drawing.”
Lindsay moved back to the Atlanta area and got a master’s degree in creative business arts from SCAD. “It’s kind of like a business degree for the arts,” she said. She then launched a nonprofit to provide opportunities for disabled artists.
Lindsay lost most of her hearing at age one. “I got sick as a baby. And [hearing loss] was a
result of the sickness,” she said. “I’ve been dealing with that all my life. But I’ve adapted and it hasn’t stopped me from accomplishing my goals.”
Brown Sugah Picnics
Although she still runs the nonprofit, Lindsay said she needed something that was creative and could supplement her income. She’d seen someone in California coordinating picnics for people and thought it would be a good fit for her skills and the area. Brown Sugah Picnics was born soon after.
“It’s something that I can enjoy doing — being
34
creative and making people smile,” she said. It’s been a year and a half, and her business is steadily growing, mainly by word of mouth and social media, but she’s done some outreach as well. “It’s funny because 75% of my clients come from Google,” Lindsay said. “They want a party planner or luxury picnic or whatever.” Recently, she landed her biggest gig right in her own backyard. Lindsay was the primary vendor for “Girls Night Out,” part of the seasonal events schedule at The Forum at Peachtree Corners.
“Aleatha actually reached out to me before our Galentines event back in February,” said Charlotte Hinton, marketing manager for The Forum. “She said she owned this picnic
our boulevard — and it was gorgeous.”
The theme for June’s Ladies Night was a garden party, and Hinton loved the idea of a picnic setting.
“It was a natural evolution with the florals and the picnic,” she said. Unfortunately, the threat of rain forced the event indoors, but it was still a huge success.
Forum focus on community growth
Utilizing local vendors — especially women and minorities — is part of the goals North American Properties has for The Forum. When the real estate developer took over the proper-
come through our website. Whether they’re interested in leasing, in events, in business opportunities, we always encourage the community to reach out,” she said.
Lindsay is proud of the success she’s had so far and is anticipating bigger and better things to come. Right now, she’s a one-woman operation, with occasional assistance from family and friends.
She has yet to do a proposal picnic but has plenty of ideas on how to make is special and memorable. “I would love to do a small wedding and progress to bigger events, like more baby showers, bridal showers… you name it!” she said. “That’s kind of what I’m seeing in the next six months. ##
business and if we were ever interested in her services, she would love to work with us.”
Hinton thought the ideas was so great, she gave Lindsay a trial setup.
“I think she typically does more private, individual picnics, like couples and girls date nights and things like that,” said Hinton. “I explained to her that I wanted to do this larger scale event, so she was kind enough to offer a trial session for Valentine’s Day and we did a beautiful picnic photo op right in the heart of
ty more than a year ago, it emphasized that it wasn’t just parachuting in for a good deal.
“One of the things that we try to focus on most as a company is willingness to work with our tenants and partner with our community,” said Hinton. “As far as vendors go, we have our repertoire of vendors that we love to use, but we love to partner with the community. So, we partner with Town Center, we partner with restaurants with anyone around in the area.”
Hinton encourages small businesses to reach out to The Forum. “Inquiries are always wel-
Above, a variety of activites during the Night Out What
35 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
Opposite page, Owner Aleatha Williams with one of her employees, Emily Johnson, during Ladies Night Out at the Forum
you need to know
Sugah Picnics info@brownsugahpicnics.com brownsugahpicnics.com 470-839-1017, text preferred
Brown
Kids Won’t Go Hungry over Summer Break
Campus Church at GAC provides breakfast and lunch through Project Kids Eat.
Words by Arlinda Smith Broady
Photos by George Hunter
Back in the day, the end of school meant kids chanting the old rhyme, “No more pencil, no more books! No more teachers’ dirty looks!” But with the growing population of homeless and hungry students, many will be adding, “No more breakfast or lunch” to that mantra.
To combat that problem, Campus Church at Greater Atlanta Christian (GAC) began a ministry called Project Kids Eat more than two decades ago to feed schoolchildren during the summer months.
To go order starts it all
Carolyn Maddox, director of food services for
the school, recalled how the program began.
“We have a Thanksgiving Day dinner here every year, and we have very large crowds, usually anywhere from 1,000 to 1,500 people,” she said. “It was probably 2001 or 2002 when a social worker for Gwinnett named Carol McMillan asked if we could made 116 lunches to go.”
Maddox didn’t mind fulfilling the request, but she was curious about where the food was going. It turned out that the lunches would be delivered to members of the area’s homeless population.
“I had no idea there were that many homeless people in Gwinnett County,” said Maddox. She asked the social worker to come back to talk with her about doing more.
When McMillan was asked about the major needs she faced, “…she said, ‘We need food for these children during the holidays, and especially during the summer,’ she said,” added Maddox. “Once school’s out, they get nothing.”
Maddox and her staff started out making sandwiches. “I learned fast that wasn’t going to work. So, I started pursuing people who would give us a good deal on food and started collecting money,” said Maddox. “My staff gave money at that time, and we did it that way until Julie took over.”
Maddox is referring to the Reverend Julie Williams, a community pastor at Campus Church. “She’s a super woman, and it’s so organized,” Maddox added.
Although Gwinnett County has different sites where kids can get breakfast and lunch during the summer months, they’re spread throughout the area. And not everyone has access to those locations.
“We found the thing is they lack is transportation, and even some of our [pick-up spots, like the hotel by] Best Friend Park, would require kids to cross Jimmy Carter Boulevard,” said Williams. Many homeless families in the Norcross area
36
are temporarily housed in extended-stay hotels, so Project Kids Eat delivers the kids’ lunches to those hotels.
Community support rolls in
“We always have enough; we’re primarily funded through the church,” Williams said. Certain days at Campus Church are earmarked as “Giving Sundays” when an offering is set aside for the program. Businesses in the community help out as well.
Sage Dining Services, now the dining company for GAC, provides hot meals three days a week. On Mondays, Bambinelli’s Pizza and Pasta charges just $5 for a meal. And on Fridays, the local Little Caesars Pizza gives the church a discounted rate.
This ensures that kids who don’t have as much as many of us are eating the same things their peers eat. In addition, they get fresh fruit, apple juice, milk along with cereal and a granola bar. Those additional items are meant to supplement the hot meal.
While it would be nice to see subsidies from large food suppliers or manufacturers, Campus Church doesn’t have the manpower to pursue additional funding outside donations. “We have a good stream of income coming in, so we order all our items through Sage,” said Williams, adding that the organization is open to considering help of any kind.
Since Project Kids Eat doesn’t require kids to eat the meals in the presence of the providers, it isn’t eligible for COVID relief funds or any federal grants.
Challenges and dreams
In the early days, the program had contacts at
Waffle House and Coca-Cola that provided donations. As time went by, those connections dried up.
As consumers know, food prices are rising steadily. “All of our expenses have gone up,” said Williams. “Our cereal has gone up 12 cents per serving. Last year we did 5,471 meals for the summer, so when you multiply that, it starts adding up.”
One goal is to eventually engage other churches and non-profits in replicating the efforts of Campus Church. Project Kids Eat only focuses on nearby schools in the Norcross cluster, although the need in Gwinnett, the metro area and the entire country stretches well beyond its capabilities.
“Our dream for this is to train other churches or other organizations to adopt hotels because we are limited. We have four hotels right here that we go to, and two apartment complexes, but you can drive through Gwinnett County and there
and 90s, food pantries weren’t like this. They were very small rooms.”
Through those charitable programs, Halpin’s mother was able to feed her children through lean times.
“God has been very gracious to my husband and me. …We want [our children] to see what it looks like to live like Christ, but more importantly, that the importance of serving others is foremost above everything else. So that’s why we do it,” she added.
Duane Jackson is another long-time volunteer. During the year, he drives a school bus for the county and sees the need almost every day when he drops off kids at extended stay hotels.
“I’m a member of Friendship Baptist Church in Duluth, and the director at the time came over … because [our church was] thinking about doing a similar program,” he said. “It never got off the ground.”
are many more extended stay hotels,” said Williams.
Volunteers share stories
The message is catching on. Kate Halpin, a member of Perimeter Church, volunteered with her children recently. “I’m on the city impact team with Johns Creek at the church and …I’ve had a longstanding relationship with community outreach at our church,” she said.
Halpin has been involved with Project Kids Eat for a few summers. Her family participates in the Christmas and Thanksgiving programs as well. She said that although her situation in life in now different, she grew up in poverty.
“My mom was a single mom,” said Halpin. “After my dad left, we got meals through a food pantry. The way our church was set up back in the 80s
Jackson came to see how Campus Church ran its operation and started volunteering. “And then I got hooked,” he said. “That was about 11 or 12 years ago.” ##
Project Kids Eat
Through the end of July, Campus Church needs volunteers to pack and deliver lunches to kids living in the extended-stay hotels in the Norcross community.
Scan to sign up to volunteer For additional info, email julie@campuschurch.org.
37 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
From left, Carolyn Maddox and Reverend Julie Williams Volunteers working on assembling meals.
Katie, Julie Williams’ daughter, volunteering.
Two Paul Duke STEM Students Gain Recognition at National Invention Convention
Words
Schlueter
Recently Rohan Kumar and William Susskind, two rising seniors from Paul Duke STEM High School (PDHS), championed great success at the National Invention Convention at the Henry Ford Museum in Dearborn, Michigan.
However, the journey to get to Nationals was far from easy. First Kumar and Susskind had to compete in the Inventure Prize Competition at
Georgia Tech, a statewide competition where their invention DoorBully was nominated to compete nationally through Invention Convention Worldwide (ICW).
ICW is a program that seeks to teach students to solve problems and become critical thinkers. The program aims to prepare students across the country to be able to meet the needs of and excel in the 21st-century STEM-related workforce.
However, ICW takes a contrasting approach to STEM, combining science, technology, engineering and math with invention and entre-
preneurship. ICW has 135,000 students participating in their program annually, making it a giant in student-based STEM.
ICW hosts a national convention annually that showcases student inventions from across the nation, which have already competed and been successful at statewide and local competitions. This year, the convention was held June 7-9, showcasing over 338 inventions from 20 states.
DoorBully’s creation
The creation of DoorBully started at PDHS
38
by Zoey
Photos courtesy of the Susskind Family
through Problem-Based Learning taught in every class, teaching students how to use the Engineering Design Process.
Dr. John Mobley, an Engineering Teacher and Makerspace Manager at PDHS, has known Kumar and Susskind for three years. Once the students identified the problem of school safety, Mobley helped sponsor them while they designed their product.
“As Lead Teacher, my main objective was to provide tools, feedback and support during the Engineering Design Process,” said Mobley. “The Makerspace at PDHS also provided a safe workspace for William and Rohan to prototype and iterate at school.”
With Mobley’s assistance, the students went through all the parts of the design process: brainstorming, ideation, prototyping and communication.
“In planning DoorBully, we were alarmed by local statistics on gun violence and active shooter incidents in Gwinnett County,” said Kumar and Susskind. “We researched existing classroom safety solutions and found them non-compliant with fire codes.
DoorBully’s triumph
Once DoorBully gained recognition as an outstanding invention at the state level, Kumar and Susskind traveled to the Henry Ford Museum to compete with hundreds of other students.
“Being at the state and national competitions felt great,” said Kumar and Susskind. “It was cool to represent our school and community and to be around other students who cared about making a difference. Seeing how my peers tackled big issues with new ideas was eye-opening. The whole experience felt like we were all on the same team, trying to do something good for the world.”
Nonetheless, the boys did much more than enjoy new experiences throughout the different conventions they attended.
During the national convention, the students won a third place within their age category. Additionally, they also won the Patent Application Award sponsored by WilliamHale Law Firm, helping to guide them to obtain a full patent and paying for the application with a cost of around $20,000.
hopes of widening DoorBully’s reach and impact.
“Encouraged by their parents, teachers and supporters, William and Rohan have reached out to schools and school districts in Georgia and have already begun to get lots of interest in their product,” said Mobley.
The students’ story is an uplifting one, proving that when young minds put in impassioned work towards something, they can often achieve it. With that, Kumar and Susskind left a piece of parting advice for anyone who feels inspired to start problem-solving and inventing.
“I would tell anyone aspiring to invent or create not to be afraid of failure. It’s a natural part of the process and often a steppingstone to success,” said Kumar and Susskind. “Through our own journey with DoorBully, we experienced numerous setbacks.
“However, each failure was a learning opportunity that contributed to our growth and progress. Embrace failure as a teacher and use it to refine your ideas and strategies.”
Contact Kumar and Susskind about DoorBully at quicksecurellc@gmail.com. Learn more about ICW at inhub.thehenryford.org/icw. ##
“This drove us to independently design DoorBully, an innovative system that automatically locks down classroom doors, provides visual indicators for teachers, integrates with a website for first responders to monitor door statuses and utilizes microphones to pinpoint an active shooters location, thereby enhancing safety for students and educators.”
Moving forward
Now, the students are transitioning from the prototype of DoorBully to a product that they can bring to the market. This is made possible through the Patent Application Award which is crucial in allowing Kumar and Susskind to move forward with their product as young inventors. Further, the two students have worked to implicate DoorBully in schools around Georgia in
39 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
Opposite page, from left: Kumar and Susskind give a presentation about their invention at the Henry Ford Museum.
Left to right, Susskind, Mobley and Kumar smile in front of the Invention Convention sign at the Henry Ford Museum.
Prototype images of DoorBully and the Design of the DoorBully (below them)
Kumar and Susskind are interviewed on DoorBully by a camera crew.
Four Exchange Students Meet with Representative of District 80 and Business Owner Long Tran
Words and photos by Zoey Schlueter
Recently, students on a scholarship-based high school exchange program met with Long Tran, a Peachtree Corners resident, business owner and Georgia House Representative of District 80.
The four students come from former Soviet-controlled communist countries, ranging from The Czech
Republic, Germany, Poland and Serbia, and were thrilled to learn from Tran.
Tran, originally from Columbus, Ohio, moved to Georgia in 2010 and opened his business, Peachy Corners Café, in January 2020. Tran is also a second-generation immigrant whose parents come from Vietnam. Tran’s unique perspective was deeply fascinating to the students who prepared questions for him about topics ranging from business, politics and life advice.
The students: Oliwia , from Poland; Aicha , from Germany; Andrea , from Po -
land; and Stepan , from the Czech Republic, were placed in Alabama through their respective international exchange programs.
Scholar students
Oliwia, Andrea and Stepan came to the States through the FLEX Scholarship, a highly competitive program with three intense rounds of applications, admitting around 2.5% of applicants out of almost 60,000 each year.
Aicha became an abroad student through
40
Tran converses with the exchange students as they enjoy some bubble tea from his business, Peachy Corners Cafe
Back row, Andrea and Stepan, front row, Aicha, Long Tran and Oliwia
The Congress-Bundestag Youth Exchange (CBYX), a joint program between the U.S. and German Governments for High School students. CBYX is similarly highly competitive, accepting 3-4% of their pool of applicants from Germany yearly.
Through their programs, they enjoy enhancement activities, such as meeting with Tran, to help them learn and grow. The students, besides learning about Tran’s background and successes, left with meaningful life advice.
“I learned how to be successful,” said Aicha. “It’s so good to have some hope and goals in mind to be successful and work hard.”
“I feel like just talking to him, he calmed me down about my future and that I have time to change,” said Andrea. “He said that with willpower you can do everything.”
Enriching experiences
Danielle Hardaman , a Local Representative for ASSE (International Student Ex-
change Programs), accompanied the high schoolers as they met with Tran. One of her many roles in ASSE is treating students to enhancement activities.
“We also do some fun things as well, but we take them to a lot of local historic museums, hockey games and things that would be normal American culture-type stuff,” said Hardaman. “We try and keep it a balance of fun and educational so they can kind of see all sides of American society.”
Additionally, the students are involved heavily in service work during their time in
America and must have 50 hours of service work completed during their time in the exchange program.
“I enjoy doing community projects,” said Oliwia. “We made one a few weeks ago, which helped our community look for food banks, and before that, we made an after-school program for kids.”
Also, students in the program can actively compare American culture to that of their home country.
“I learned that people can be very different but still find common ground,” said Stepan. “I come from a country that is not
religious at all because we have a history with the communist regime. When I came here my closest friends were very religious, but we focused on what we had in common and learned about each other and became friends.”
Learning opportunities
However, not only do the students learn through this program, but almost anyone who comes into contact with these young and bright minds gains substantial insight. Pamela Stafford , a State Coordinator for ASSE, is also a host mom in the program and said she has learned as much from the students as the students learn from her. “The first thing you learn right off is that teenagers are the same everywhere,” said Stafford. “But then you learn how much freedom we have in America when you talk to some of these students. You also realize a lot about how you’re the same and how you’re different. I mean, …what the program is designed to do is teach you similar-
ities and differences and how to bridge that gap and how to work together.”
This meeting was an outstanding opportunity for both the students and Long Tran as everyone could learn from each other in the welcoming community of Peachtree Corners.
Learn more about ASSE at asse.com. ##
41 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
“I learned that people can be very different but still find common ground. I come from a country that is not religious at all because we have a history with the communist regime. When I came here my closest friends were very religious, but we focused on what we had in common and learned about each other and became friends.”
Stepan
ASSE Local Representative Danielle Hardaman and State Coordinator Pamela Stafford
Curiosity Lab Seals Another Major Deal
A new connection with Israel is expected to add another layer of economic development.
Words by Arlinda Smith Broady Photos courtesy of Curiosity Lab
recent collaboration between the city of Peachtree Corners and the country of Israel has the potential to provide great benefits for the U.S. and its ally. The city’s Curiosity Lab and its contemporary half a world away, the Israel Innovation Authority (IIA), are partnering to bring the most promising Israeli technology startups to the heart of Silicon Orchard.
AAs one of the U.S.’s first 5G smart cities powered by real-world connected infrastructure, Peachtree Corners has a proven track record of helping to grow tech companies on many platforms — medical devices, transportation, clean energy consumption, cybersecurity and much more from all around the world.
It’s pretty much a no-brainer that it would join with the National Technological Innovation Authority in Israel to enable selected companies in that country to prove out solutions in a real-world environment to enhance city safety and IoT-enabled operations, as well as share capabilities, resources
and learnings for mutual benefit.
A strong alliance grows
This isn’t the city’s first alliance with the Middle East nation. There have already been several companies from that part of the world that are familiar with the way Peachtree Corners does business and like it.
“We’re delighted to partner with Israel Innovation Authority in helping to foster the growth of some of the world’s brightest startups,” said City of Peachtree Corners City Manager Brian Johnson. “This alliance is a culmination of the past few years of work between the technology community in Israel
42
and the city’s Curiosity Lab ecosystem.”
This kind of alliance takes time to manifest, Johnson said.
“Part of that is both of us are busy, part of it is a little bit of circling each other, kicking tires, making sure each one is committed to making something work because we don’t like to get involved in any kind of partnerships or collaborations that are purely symbolic and aren’t going to result in something tangible,” he added.
Assistant City Manager Brandon Branham, who is also chief technology officer, made the trip and sealed the deal. It’s pretty much a win all around.
Applicants will be screened, selected and approved by both Peachtree Corners and the Innovation Authority. Once they join the Curiosity Lab ecosystem, they will have access to resources to aid in testing, product development, business development, expanding into the U.S. market and more.
“We’re excited to formally help bring some of the most advanced new smart city technologies while enabling our startups
continued on page 44
2023 Call for Nominations 20UNDER21
Opposite page, Assistant City Manager Brandon Branham is on stage speaking during a panel discussion at the EcoMotion conference in Israel.
Middle above, left to right: Georgia Commissioner of Economic Development Pat Wilson, Curiosity Lab Executive Director Brandon Branham, Governor Brian Kemp.
Above right, Curiosity Lab team members receive a tour of CityZone. Similar to Curiosity Lab in Peachtree Corners, this serves as Tel Aviv’s laboratory for startups and corporate companies to test, design and study new smart city technologies.
Southwest Gwinnett magazine begins the call for nominations to feature in our 2023 Twenty Under 21 cover story which celebrates the outstanding accomplishments of twenty individuals who are aged 21 and under. These young people have demonstrated outstanding achievements in community service, entrepreneurialism, leadership, academics, the arts and/or STEM activities. Nominations open July 12th and close September 15th. Those chosen will be featured in our November/ December issue.
Scan the QR code to submit the nomination of the young person we should consider.
Or visit southwestgwinnettmagazine. com/19under19nominations2023/
43 Southwest Gwinnett magazine | southwestgwinnettmagazine.com
“This alliance is a culmination of the past few years of work between the technology community in Israel and the city’s Curiosity Lab ecosystem”
Brian Johnson
to expand into North America,” said Dr. Amiram Applebaum, chairman of the Israel Innovation Authority and chief innovation scientist at the Ministry of Innovation, Science and Technology in a written statement. “We are proud of Israel’s leadership in smart city and IoT innovation, and it only made sense to partner with a city that’s now globally recognized for its unique environment and global firsts.”
Brought in by the Lab
Curiosity Lab has made no secret of its ultimate mission. It was created to be a magnet to get companies to come into Peachtree Corners, even if just once.
“Our hope is maybe we identify an opportunity for a company that Curiosity Lab attracted here to like the area so much
they decide to have a presence here permanently — the essence of economic development,” said Johnson.
“Curiosity Lab continues to do that, and it has gotten the attention of a number of Israeli governmental agencies or publicly funded agencies like the Israel Innovation Authority. Their job is to help foster an incubator environment for companies that are in the early stage of scaling up a product,” he added.
For those reasons Israel’s interest in metro Atlanta is pretty obvious. This area has almost as many people as the entire nation of Israel. In addition, Israeli startups are innovative, hungry, aggressive and ready to hit the ground running. That’s the type of energy that is like rocket fuel to any type of incubator.
“Being in that area of the world, …surrounded by a lot of countries that are not particularly happy that they’re there, requires Israelis to be very innovative just to survive. So, there is a mindset that they have that you oftentimes don’t see elsewhere in the world,” said Johnson.
“Also, if they have a good product, they’ve got to go somewhere else in the world because there just is not enough customer base in Israel. Whereas, if you’re an American startup, …unless you get really, really big, you can just be perfectly happy only selling your product in the American market. It’s big enough that you don’t need to go elsewhere,” he explained.
If they stay in Israel, the companies have to get their product into Asia or Europe or North America for them to gain enough of a customer base.
PTC and Curiosity Lab offer what they need
“When you combine that mindset with the need to expand overseas, we happen to be a location that is overseas and has an environment that’s very enticing, unique and helpful for companies that need to test or demonstrate in very unique environments — meaning environments that require a lot of supporting infrastructure for it to work,” said Johnson. “Our streets have that extra layer of innovation and support infrastructure to do it. So, these companies realize what a great opportunity we are.”
Perhaps the cherry on top is that it is all free.
“We’re not going to charge to use our facilities, to show customers the product or to improve the product. So, it becomes a more cost-effective location for them to come over here, even if temporarily,” said Johnson.
Some of the benefits for Peachtree Corners and metro Atlanta are that the company staff stays in local hotels and eat in local restaurants.
“Our goal, in a perfect world, would be that we get a company that has got a product from Israel. They want to scale in the US. They use Curiosity Lab as a soft-landing pad and an opportunity to showcase their product or to perfect their product. And when that happens, their temporary presence here translates into a permanent one because they like it so much,” said Johnson.
“[We hope] they end up expanding or relocating, as the case may be, renting or buying property here, hiring people here to start scaling their product,” he added. “And if that perfect scenario happens, Curiosity Lab has done its job of being a magnet.” ##
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Left to Right: Curiosity Lab Executive Director Brandon Branham and Economic Development Advisors Michael Piha and Guy Tessler man the Curiosity Lab booth at EcoMotion Week 2023.
◄Scan the QR code to the left to find out more about Curiosity Lab. ►If your a startup you’ll want to check them out.
Continued on page 43
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