LUNCHBOXWAX: A BADASS BRAND IN SEARCH OF BOLD LEADERS

How does a brand devoted solely to body waxing keep producing fresh headlines and storefronts? The secret is in the culture.

LunchboxWax doesn’t do inauthenticity. When CEO Debi Lane founded the body waxing brand in 2010, she knew there were others in the wax-only industry, and one big brand dominating the space at the time, but that didn’t make her shy away. In fact, she leaned in. She knew that there was room and a need for a brand that was built with one main focus – its people. “We knew we had a superior waxing method to our competition, but what we wanted to do was humanize the guest experience and empower our workforce – that is what was missing out there.” And that was the birth of the LunchboxWax culture. “Make no mistake,” Lane says, “we are passionate about our culture, but we are equally focused on the business side. Hair keeps growing and we keep ripping it out – it’s a good business model!”

“When we meet with potential franchisees, we’re clear that they need to truly buy-in,” says Lane. “From one community serving another, to honoring all bodies, to our culture of beauty, collaboration, and purpose, what we hear back is pure excitement. They understand that we are building something very special – a movement! With what other brand can you embrace tenets like that?”

That uncompromising spirit has paid off. Listed as one of the country’s fastest-growing franchises, with write-ups in Entrepreneur and the New York Post, and a turn-key model with modest start-up costs, LunchboxWax is poised to tap the $14B waxing and salon market. But the proof resides at the ground level.

“Our franchise partners strive to be a positive force in their communities, personally and professionally,” says Lane. “And our commitments are paying off, from our guests to waxologists to franchise owners, I’ll gladly stack our reviews against any other brand.”

Potential partners are lining up. Before they decide to join the LunchboxWax family, Lane encourages them to visit a salon. She cites: “We want them to feel what we are talking about – what makes us stand apart from our competition. Once they experience our waxing technique and vibe, they’re hooked – just like our guests!”

“We instantly thought it’d be a fit for our community,” says Bridge D’Urso, a franchise partner in Oregon. “Then I went into one of the salons to see for myself, and there was no doubt this would be my next adventure.”

Fellow franchise owner Neal Habas agrees: “Walk into any salon, and the competence and kindness is palpable. The energy resonates and tells a great story. It’s natural to want to be a part of it.”

With a number of prime territories open, endless opportunity awaits. But as Lane says, “Only the bold need apply.”

Learn more about LunchboxWax franchising by calling 833-426-1198 or visit lunchboxfranchise. com/sw.