SpaceCoast BUSINESS - Sustainability Edition by Space Coast Magazines

APRIL 2019

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PUBLISHER’S NOTE RICHARD NIXON THE TREE-HUGGER

1970 [Eric Wright]

was the height of the counterculture movement in the United States. That year Jimi Hendrix died of a drug overdose, the Beatles released their last album, the Vietnam War was raging, and Simon & Garfunkel captured the mood of most in the song, “Bridge Over Troubled Water.” The previous year, an oil well off the coast of Santa Barbara broke and started spewing 210,000 gallons of oil a day. Residents awoke to find their pristine beach black with oil and tar, along with dead or dying birds, seals and fish. It was a tipping point and the following April, of 1970, the first “Earth Day” was celebrated. Surprising to many today, a legislative initiative began, by a most unlikely and largely historically ignored “Green President”, Richard Nixon. In 1969 The National Environmental Policy Act passed, which began environmental impact statements. In 1970 the Environmental Protection Agency (EPA) was created, also in the same year the National Oceanic and Atmospheric Administration (NOAA) came into being. The Nixon legacy did not stop there, also in 1970 The Clean Air Act became law. In 1972 The Clean Water Act was signed and the following year the Endangered Species Act. Almost 50 years later, these initiatives impact us every day and I will bet you never thought of Richard Nixon as a tree-hugger?

Eric THIS MONTH’S THEME: SUSTAINABILITY

12 RISE OF THE REST

COMES TO BREVARD

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s most people know, paper is a uniquely renewable and sustainable product. At SpaceCoast Magazines our publications are made with a combination of recycled and new paper and are 100% recyclable. The main raw materials, trees, are primarily grown and harvested in a carefully controlled and sustainable way. In Europe, this has been so successful that European forests, where 85% of the European Pulp and Paper industry's raw material comes from, grew by an area the size of Switzerland between 2005 and 2015. Not only can the trees and paper itself be a renewable resource, the printing process is constantly becoming more environmentfriendly, by refining its materials and processes to reduce its impact. Panaprint, for instance, who does the printing for our magazines uses only soy-based inks to print, providing a eco-friendly process for production and the recycle process.

Unknown to most, the magazine audience engagement grew by more than 6.2% between 2015 and 2016 to a record of over 17 billion readers, with the business and finance category growing by a whopping 18.8%. Magazines are the friendly and relaxing method to gain information and they are the number one media source to inspire, develop trust and motivate the reader. No wonder in the fast-paced digital world where anyone can have a voice â&#x20AC;&#x201C; magazines continue to grow. As this trend continues, the methods and technology for a more sustainable product continues to grow.

space oast

Our commitment is to produce and provide an eco-friendly product with little to no waste. If you do not have a proper recycling pick-up from your office or home, please contact SpaceCoast Magazines and we will assist you in making sure our publications and any others you might have are properly recycled. The partnership of Panaprint and SpaceCoast Magazines is a 100% commitment to our readers, clients and environment every month when our new publications are delivered, we send the truck back with magazines to recycle. Thank you, and together we can make a difference.

GREEN BUSINESS 6 SIMPLE WAYS TO MAKE YOUR BUSINESS GREEN

Whether it is on your radar or not, environmental issues are going to alter the regulatory and market landscape of the future. Companies prioritizing environmental sustainability will do better, not only in terms of public image, but in navigating this new normal. It is a sound investment that doesnâ&#x20AC;&#x2122;t cost a fortune.

MAKE SUSTAINABILITY A PART OF YOUR COMPANY CULTURE. Engage your employees in a new vision and create efficiency goals, making it fun and inclusive by celebrating your success.

CHANGE LIGHT BULBS. LEDs use far less energy and do not contain mercury and other toxic gases contained by incandescent and fluorescent lights. They cost more, but they last five times longer.

RECYCLE AT WORK. Most recycle efforts target residential areas or large retail vendors, get a volunteer or a team to take recyclables home.

MAKE SUSTAINABILITY HUMAN. Help keep your team healthy by creating a safe, non-toxic environment. Serve sustainable brain food at meetings: nuts, organic fruits and vegetables all of which play a role in maintaining mental acuity.

02 03

USE GREEN CLEANING PRODUCTS. Replace window cleaners, dish and hand soaps, and bathroom cleaners with green brands, they cost more but often go further.

HOST A FUNDRAISING EVENT. Cause-driven programs are a great way to elevate your image and public relations; and it feels good to support something that is meaningful and far reaching.

SUSTAINABILITY IS EVERYONE’S RESPONSIBILITY

and will only happen if everyone does their part, no matter how small your part may seem. ◆

ein

st Wein w e h t Mat

FORMER AOL CEO LOOKS TO MAKE A SPLASH ON THE SPACE COAST

ne of the most exciting opportunities for small businesses and entrepreneurs is coming to the Space Coast on the 30th of April. This investment mission is traveling around the country to identify and reward entrepreneurs. The Rise of the Rest tour, led by chairman and CEO of Revolution, Steve Case, and managing partner and author, J.D. Vance, is

12 : SPAC E C OAST B U SI N E S S

making its eighth tour since their 2014 debut in Detroit. From April 29th to May 3rd, Case, Vance, and their team will travel to Orlando, Space Coast, Tampa Bay, Miami, and San Juan, Puerto Rico, to promote and engage with local startup companies and entrepreneurs with a goal to further enhance and develop these startup business ecosystems and ideas.

Case, the former cofounder and CEO of AOL, has invested over $1 billion in startup capital through Revolution since 2005. Revolution is a Washington, D.C.-based investment firm designed to help make catalytic investments in innovative companies located outside of the “big three” startup locations: Silicone Valley, New York City and Boston. About 75 percent of all venture capital investments occur in these three locations. Case says he and his team are working to invest 90 percent of their capital outside of Silicon Valley to encourage and help accelerate the Rise of the Rest phenomenon. Case is looking to promote the smaller, seedstage companies located around the rest of the country, while shining a spotlight on the emerging startup ecosystems. The Rise of the Rest Seed Fund works to grow opportunities for new, budding companies. “It’s like planting a seed,” said Case in an interview with journalist Katie Couric during the Aspen Ideas Festival in 2018.

Capturing Overlooked Potential

Case and his team understand the innovation potential that is scattered around the country outside of the typical startup hubs. These unexplored locations provide compelling investment opportunities for the future. The tour hosts a pitch competition in each destination for individuals and organizations looking to display themselves and show their innovative concepts. Businesses specializing in many diverse areas including transportation, food technology, sports technolog y, AI (artificial intelligence), IoT (the internet of things), healthcare, education, Govtech and Urban tech, to name just a few, are encouraged to pitch their ideas. THE PITCH COMPETITION ON THE SPACE COAST WILL CENTER MORE ON THE SPACE, DRONE, DEFENSE AND AVIATION ASPECTS OUR

THE WINNER OF THE COMPETITION IN EACH LOCATION EARNS A $100,000 INVESTMENT FROM REVOLUTION’S RISE OF THE R E S T S E E D F U N D TO H E L P GROW THEIR INNOVATIVE IDEAS. This injection of capital can be just what an entrepreneur needs to bring their idea to life. Numerous influential investors have contributed to the Rise of the Rest Seed Fund. Amazon CEO Jeff Bezos, former Starbucks CEO Howard Schultz, and former Alphabet chairman Eric Schmidt are just a few of the highly acclaimed entrepreneurs and executives associated with connecting communities, entrepreneurs and investors.

Building Untapped Momentum

No t o n l y i s t h i s a t i m e f o r entrepreneurs to be recognized, it’s a time to represent the significance of the Space Coast and show why it is flourishing and drawing talent. The Rise of the Rest tours are catalysts for building momentum in the cities they visit. The campaign creates a connection

between city leaders, larger companies, academics and the area’s budding entrepreneurs. The connections, along with the publicity of the event, creates a platform for people to tell their stories and express their compelling ideas. “The goal is to level the playing field so everybody, everywhere, who has an idea, has a shot at building a company and the American Dream,” said Case in an interview with Christina Vega for Forbes. “We believe that supporting the growth of startup communities can help close the innovation gap between the coasts and the middle of the country.” The continuing growth of startup and entrepreneurial ecosystems works to create numerous direct and indirect opportunities for the communities in which they are located. This impact creates a ripple effect that helps to grow and transform the community. Join us this April to welcome the tour and meet the innovators in our community. ◆ Steve Case

Coming April 29 - May 3 For more information visit

events.revolution.com.

AREA OFFERS. A PRI L 2019 : 13

“I WISH I KNEW ABOUT YOU WHEN…” WHY CHOOSE FIVE STAR CLAIMS ADJUSTING

14 : SPAC E C OAST B U S I N E SS

SOME ATTRIBUTE IT TO BENJAMIN FRANKLIN, OTHERS TO HENRY KETT. NAMELY THE FAMOUS PROVERB, “A MAN WHO SERVES AS HIS OWN LAWYER, HAS A FOOL FOR A CLIENT.” THOUGH THIS ISN’T ALWAYS THE CASE, GOING IT ALONE IN AN ARENA WHERE YOU HAVE LITTLE OR NO EXPERIENCE AND THE STAKES ARE EXTREMELY HIGH, IS NOT THE BEST FORMULA FOR SUCCESS. Nevertheless it is what nearly every property owner will face when they file a claim for damage with their insurance company. Though insurance companies may be well intended, their job is to mitigate risk and expenses, which can put them at odds with the individual filing the claim. What is more, the insurance appraiser may be tasked with so many claims to inspect, they can’t or don’t have the training and equipment to do as thorough a job as a public adjuster. Therefore, the adjusters at Five Star Claims Adjusting often hear, “I wish I knew about you when… we had a kitchen fire, our clothes washer sprung a leak and flooded the house, I suffered roof damaged in a hurricane, etc.”

What You Don’t Know Can Hurt You

Chelsee Camero, the Marketing Director at Five Star explained, “Most people don’t realize that our public adjusters are state licensed to serve as a liaison to advocate for policyholders to their insurance companies. We can also handle denials and even re-open settled claims when the payout does not cover the damage. Also, we are familiar with nuances in the law to insure the payout covers all the damages.” Five Star is the largest claims adjusting company in the state. In addition, using the services of a Public Adjuster, in most cases, results in payouts of up to 747 percent more than policyholders working their claim on their own. Most people do not even know these state licensed adjusters exist.

“WE OFFER FREE INSPECTIONS F O R C L I E N T S I N O R D E R TO DETERMINE THE EXTENT OF DAMAGE,” CAMERO SAID. THIS I N C LU D E S U S I N G T H E R M A L IMAGING EQUIPMENT, WHICH CAN DETECT MOISTURE IN WALLS, THAT A VISUAL INSPECTION WILL MISS. IN FACT, OFTEN MOISTURE THAT IS IN THE WALL GOES COMPLETELY UNDETECTED, WHICH CAN RESULT IN MOLD DAMAGE.

Representing With Results

Five Star also has the professional expertise to offer free reviews of insurance policies to identify where a property owner may be vulnerable when they file a claim. Having recovered over $500 million in insurance proceeds on behalf of their more than 30,000 clients, for both commercial and residential insurance claims, they have earned a reputation for insight and experience around the state.

Two of these clients are familiar to many in Brevard, the Cocoa Beach Regional Chamber of Commerce and the Titusville Area Chamber of Commerce. “Five Star Claims Adjusting single handedly doubled the Chamber’s return on its insurance claim,” Jennifer Surgarman, the president and CEO of the Cocoa Beach Regional Chamber of Commerce said. “We’re so happy to have them as a trusted partner in the Chamber and appreciate the ease and professionalism with which they handled our claim.” The public adjusters with Five Star are also familiar with residential and commercial construction, so they can identify problems and understand what is involved in the best repair and replacement solution, often serving as liaison between customer, insurance companies and contractors. Finally, since Five Star’s fees come out of the claim, there are no out of pocket expenses to the property owner and they always make sure the needed repairs are satisfactorily covered. ◆ A P RI L 2 019 : 15

ATHLETIC SPOTLIGHT

Rhett Willis

Sport: Baseball Hometown: Fort White, Florida Major: Sports Management

16 : SPAC E C OAST B U S I N E SS

hett Willis is a senior, and a Sports Management major at Florida Institute of Technology. He grew up in the small town of Fort White, located about forty minutes north of Gainesville, with two halfbrothers, three nieces and one nephew. He describes his home of Fort White as, “Having one stoplight and four gas stations, with an astonishing one hundred and thirty people in my graduating class.” Therefore, for him to receive an athletic scholarship to play baseball at Florida Institute of Technology was like a needle being found in a haystack. Willis is a right-handed pitcher that has spent some time coming out of the bullpen, as well as starting a few games, throughout his four years playing for the Panthers. For him the school has been an amazing opportunity to gain lifelong

friends and more importantly receive a degree in business, from a renowned university. “Coming to Florida Tech, I knew that when the time came for me to hang up my cleats for good, I would have a solid degree to fall back on,” he said. According to Willis he has spent the last four years trying to balance the life of a student athlete’s hectic schedule. He recalls countless sleepless nights of studying and homework on long road trips to games, to insure he was in a position to graduate. But he insists he would do it all over again, crediting his mother, who worked extremely hard to provide for he and his brother. “She is the one person who inspires me and gives me the drive to keep fighting through the hard times,” Willis said, adding, “Attending Florida Institute of Technology has been a blessing.” ◆

Connect With Us Communication and delivery platforms continually change and evolve. The constant in that change is the power of story. Print or digital, whatever platform you use, we have a way for you to connect to that story.

A Division of EthCap Holdings

BOARD OF DIRECTORS Jeff Piersall, CEO Joseph Duda, Chairman of the Board Eric Wright, President of Publishing

EDITORIAL Eric Wright, Publisher

SWEAT-FREE WILDLIFE EXCURSIONS

What Moves YOU?

WITH OVER 140,000 ACRES AND 43 MILES OF BARRIER I S L A N D S A N C T UA R I E S

COCOA BEACH REGIONAL Chamber of Commerce

AVAILABLE TO EXPLORE,

27.4 %

Quality of life is one of the reasons the four major metro areas of “PROTECTION OF THESE LANDS Florida — Orlando, Jacksonville, Tampa andTO Miami — have so AND IMPROVE HELPS MAINTAIN much attraction. The old adage, “Why not liveVITAL where others come THESE TREASURES TO THE to vacation?” makes a lot of sense.

MOVING TRENDS

"Millennials are a generation of

Consists of 80% small business what I call 'adventure movers.' 10.2% OTHER

Their motivations for moving arein influenced by between a sense of Assists bridging the gap adventure, making moves big business and small these business relatively short-term," said Dr. Jeffrey Arnett, Research Professor Fosters a pro-business environment while providing in thetoDepartment of success Psychology at valuable tools and resources ensure business SPACE COAST,” PARKER SAYS. Clark University. However, according study, the Stop into anytoofMayfl ourower’s locations formajority area of millennials say they feel more! more positively 2.2 coupons and % HOUSINGinformation, California with moves from New York Ride alongto inTexas, the air-conditioned Mercedes Sprinter Coach, which than negatively when it comes to settling to Florida coming in second. Florida also leads the accommodates parties of up to ten, as you sightsee and learn down in their current city. It seems that 30 is the nation in number residents in versus leaving. about some of theof 500 species moving of wildlife and 1,000 species of magic number; about 51 percent of millennials who claimed plant lifeAbout around the Space Center. Tour maps and identification they hope to settle down say they plan to settle down around What Millennials? charts are provided your observation of thethey "natural age 30 or 35, and four out of five millennials, or 81 percent, For millennials, who to areaid defiinned as 18 to 35-year-olds, tend residents." various ecosystems the Kennedy Space plan to become homebuyers when they finally find a city in to flock to The urban destinations likesurround San Francisco, Los Angeles Center and A NASA facilities, providing habitats for and Seattle. new study by Mayfl ower protected indicates they are not which to settle down. migratory birds, wildlife, and 21 endangered and threatened species. Sustaining and improving the surrounding areas are Cocoa Beach Regional vital to the growth and regeneration of numerous species. Chamber of Commerce (Main Office) In association with the Lighthouse Foundation, Canaveral (321) 459-2200 Wildlife Tours began offering new Lighthouse Tours in February of this year. These excursions explore The Canaveral Lighthouse The Avenue Viera and the historic spaceflight launch complexes, allowing visitors (321) 454-2021 to gain an aerial view of the rich landscape. Along with this new tour opportunity, a trip to the visitors center provides Convention & Visitors Bureau Tourism Information observers with exhibits, movies, and visual resources that aid Office in the education of the local ecosystems and their inhabitants. (321) 784-6444 Florida ranks second in moves, below “Providing and all-encompassing tours ensures that we don't damage California above Texas. In looking theinterstate habitats migration, of these animals ” Parker 4 says. at more and moveorganisms, from

Gerry Parker’s love for the history of the Space Center and the local area brings in additional information that adds a richness to the experience. Canaveral Wildlife Tours plans and provides everything that you will need for your trip. Pick-up and dropoff transportation, itineraries, lunch, water and snacks are all included, thus eliminating the stress and sweat of a DIY tour. This effort also limits the impact on the environment that would occur with self-planned excursions. The tours are equipped with everything that they will need, and then all of the waste produced is brought back for proper disposal. “This self-contained tour is an effort to prevent litter contamination and habitat destruction by controlling the most important factors,” Gerry Parker says. The Parkers are well aware of the issues and dangers the habitats are facing. Discussions on how to care for the lands helps educate visitors on the impacts they make. Controlled observation allows guests to view these diverse landscapes without the threat of habitat destruction.

C A NAV E R A L WILDLIFE TOURS

Think of the CBRCC when you’re making these destinations permanent homes. According to to Mover market your business the 2017ready Mayflower Insights Study, which focused on to the local community! millennial moving trends, two in five (41 percent) millennials are “vacation movers” — that is, they have moved to a new city withoutofintending settlelocal down there permanently. Partnership more thanto1,500 businesses Furthermore, more than half (53 percent) of 20. 2% millennials say they are likely to make a J Expanded offices in Viera,orCocoa Beach”and kiosk temporary, “vacation, move in the desk in next Port Canaveral’s Exploration tower five years. B

ver one half of all Americans have moved in the last 10 years and a little over 10 percent have moved twice. In 2016, of those who had moved, 39.53 percent were interstate moves and 60.47 percent were local. Not surprising, based on the school year and weather in much of the United States, over 48 percent of all moves happen between May and August. There are a wide ILY range of reasons people move, from a M better job opportunity, to affordability or a more attractive quality of life.

Canaveral Wildlife Tours offers a sweat-free, eco-tourism excursion that brings YOU to the wildlife. Coastal dunes, saltwater marshes, pinewood flats and hardwood hammocks are just some of the habitats that make up the Canaveral National Seashore, Merritt Island National Wildlife Refuge and Indian River. Tour founders Gerry and Shelley Parker were inspired by a desire to merge personal interests with work interests. Gerry Parker's knowledge of Florida ecosystems, along with his love for the region, provide guests an experience like no other. As a lifelong teacher, Shelley Parker engages with observers to educate them about the display of Florida’s natural beauty.

THE WONDERFUL NATURAL DIVERSITY OF THE REGION, ALONG WITH THE HISTORY AND THRILL OF THE SPACE CENTER, GENERATES INTEREST AND KNOWLEDGE States MostNEED AmericansTO Are Moving To ABOUT THE PROTECT THIS VITAL TREASURE THAT IS OUR FLORIDA WILDLIFE. ◆ States Most Americans Are Moving From

Tourist Information Kiosk, Exploration Tower 670 Dave Nisbet Dr. Port Canveral

CocoaBeachChamber.com APRIL 2 019

S PAC E C OAST B U S I N E S S

DESIGN Nevin Flinchbaugh, Art Director Tanya Mutton, Designer

PHOTOGRAPHY Jason Hook, Photo Director

| YOUNG PROFESSIONALS NAME: Yari Fumero TITLE: Junior Loan Officer COMPANY: Shelter Mortgage YEARS IN AREA: 12 YEARS AT COMPANY: 10

Brevard County resident since 2004, Yari Fumero is a native Floridian, born and raised. Working in the mortgage industry since she was very young, she started her career at Shelter Mortgage nearly a decade ago as a Loan Officer Assistant. After taking a break to start a family, she worked in the title industry where she expanded her knowledge to include the title and closing aspect of the home buying experience. Returning to Shelter Mortgage in early 2016, she arrived as a well-rounded and knowledgeable Junior Loan Officer.

| YOUNG PROFESSIONALS NAME: Yari Fumero TITLE: Junior Loan Officer COMPANY: Shelter Mortgage YEARS IN AREA: 12 YEARS AT COMPANY: 10

APRIL 2019

Yari truly enjoys what she does and it fuels her passion to help individuals and families get into their new homes. She also understands the importance of the huge financial decision that her clients are making, because as she says, “They aren’t just buying houses; they’re buying homes for themselves and their families to enjoy for a lifetime.”

Over the years, Yari has worked closely with realtors and homebuilders all over the east coast of Florida and has built many long lasting relationships and partnerships that have served her well. Bilingual, she has used this to her advantage while working with both her English and Spanish speaking clients. Having grown up in a primarily Spanish speaking home and seeing her parents struggle to communicate helped her understand the need for bilingual loan officers. These skills combined with her extensive knowledge of many different mortgage loan programs has allowed her to help hundreds of families finance their dream homes with little to no money out of their pockets. Se Habla Español. ◆

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50]OCTOBER2016 SCBMarketing.com

APRIL 2019

Yari Fumero

WITH A TWIST

GLENN SANDLER & GI TAX

Yari Fumero

Vinod Philip, Chief Technology Officer

We all want to be optimistic about our future. For some, however, that optimism is based on wishful thinking or simply a positive disposition. But a positive disposition alone will not carry you to your destination; rather, it is an alignment of your plans and actions that will get you to the target you are optimistically hoping to hit. This is where optimism must intersect with reasonableness. For Justin Connors of Connors Wealth Management, helping clients be reasonable and optimistic about their future is what he has dedicated his life to. “What people are seeking is peace of mind. We recognize that comes from being informed and setting realistic and achievable goals for their future,” he explained. “Our clients are usually fairly conservative and don’t expect to make inflated returns on their portfolio,

What Moves YOU?

COLLINS AEROSPACE IS ONE OF THE MAJOR EMPLOYERS ON THE SPACE COAST IN THE

making these destinations permanent homes. According to BURGEONING COMMERCIAL TECHNOLOGY, the 2017 Mayflower Mover Insights Study, which focused on DESIGNmoving AND trends, MANUFACTURING SECTOR. millennial two in five (41 percent) millennials are — thathistory; is, theyfounded have moved to a new city The“vacation companymovers” has a storied as Collins Radio

27.4 %

based on the school year and weather in much of the intending down there permanently. Companywithout in 1933, it was to thesettle principle supplier of radio nor are they willing to accept big market Finding the Right Fit United States, over 48 percent of all moves happen more than half (53War percent) of and 2 navigation equipment used during World II. This 0.2 Furthermore, between May and August. There are a wide sayprovided they areradio likelyand to make a legacy continued the company satellite % asmillennials losses. Basically, they want to ensure they ILY falls the ‘Millionaire Jinto range of reasons people move, from a“Our temporary, or “vacation, move in and the communication equipment for the Mercury,” Gemini M client base better job opportunity, to affordability next acquired five years.by the equally renowned Apollo missions before being can maintain their lifestyle and not run Next Door’ Rockwell profile,” said Connors, or a more attractive quality of life. International. "Millennials are a generation of Quality of life is one of the reasons out of money.” In the 1980s, Rockwellbook waswhat the largest defense and NASA I callU.S. 'adventure movers.' referring to a contractor, bestselling published the four major metro areas of which included Their building the space shuttle orbiter. motivations for moving Florida — Orlando, Jacksonville, MOVING influenced by a sense of in 2010 by two PhDs thatwasareshowed the Recently, Rockwell Collins acquired by United Technologies When it comes to our retirement years, Tampa and Miami — have so making these Collins moves Corp., which is No. 51 on theadventure, Fortune 500, and became much attraction. The old adage, Dr. TRENDS majority of millionaires America aresaid Aerospace. With some in 1,800relatively employeesshort-term," in Melbourne and over everyone wants to enjoy the opportunity “Why not live where others come Jeffrey Arnett, Professor 45 years in the area, the company’s name isResearch synonymous with to vacation?” makes a lot of sense. in the why Department Psychology at not in Beverlyavionics, Hills on reason Park Avenue. whichor is a major our localof aerospace sector to pursue long-postponed personal Florida ranks second in moves, below Clark University. is the envy of the world. Avionics are what However, you wouldaccording see if you and above Texas. In looking Rather, theyglimpse liveintosimply, in average toofMayfl ower’s study, the majority of the cockpit a commercial or executive aircraft, interests, such as travelatCalifornia or time with 42 interstate migration, more move from millennials say theyand feelradar moresystems. positively along with the plane’s communication .2% California Texas, with moves neighborhoods, accumulated HOUSINGand have than negatively when it comes to settling friends and family. What istomore, onfrom New York Premium Job Creator to Florida coming in second. Florida also leads the down in their current city. It seems that 30 is the Todd Twachtmann, who has spent most of nation in far numberlonger of residents moving intheir versus leaving. wealth through hard work thrift . claimed magic number; about 51 percent and of millennials who average, people are living his career with what was the Collins division they hope to settle down say they plan to settle down around What About Millennials? of Rockwell International, now leads Collins age 30 or 35, and four out of five millennials, or 81 percent, For millennials, who are defined as 18 to 35-year-olds, they tend than ever, and that longevity continues Aerospace’s considerable presence here. “WELosHELP THEM plan to become UNDERSTAND homebuyers theycoming finally fitondthe a city in to flock to urban destinations like San Francisco, Angeles Though hewhen has been facility to grow. Great, right? and Seattle. A new study by Mayflower indicates they are not which to settle down.since the early 90s, this mechanical engineer/ 10.2% OTHER

“IT IS THE FORCE THAT MAKES THE WORLD GO.”

GLENN SANDLER & GI TAX

REASONABLE OPTIMISM,”

Milton S. Hershey, the founder of the famous chocolate company, once said.

CONTRIBUTE

Jason Hook

Send press releases, article submissions, announcements and images to news@ scbmarketing.com. Please provide 2-3 months advance notice for requests for event announcements and/or coverage.

CONTRIBUTING WRITERS

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PROVIDING AVIONICS GLOBALLY

REPRINTS Reprints and commemorative plaques may be ordered from SCB Marketing. No other companies offering similar products or services are affiliated with SCB Marketing or any of its brands, including SpaceCoast Business. To order yours contact Pam Arnowitz at pam@spacecoastbusiness.com - (321)-499-1557.

Yaresmi Fumero -- NMLS#552492 Shelter Mortgage Company LLC-- NMLS#431223 www.nmlsconsumeraccess.org

50]OCTOBER2016 SCBMarketing.com

By Eric Wright

DIGITAL EDITION A digital edition of the current and archived copies from three previous months are available online at spacecoastbusiness.com by clicking on the “CURRENT ISSUE” tab.

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Yaresmi Fumero -- NMLS#552492 Shelter Mortgage Company LLC-- NMLS#431223 www.nmlsconsumeraccess.org

COLLINS AEROSPACE “ONE MUST HAVE A

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five and a half years ago. With the addition of more of those vibrant, MARKET CYCLES SINCE WORLD “I’ve been very familiar with the facility for a long healthy years to relish, many people’s time, but moved to Florida in 2013,” Twachtmann said. WAR II, HAVING THE “OUR WORK PASSED FORCE IS DIVIDED BETWEEN financial resources are not positioned to ABOUT 400 IN ENGINEERING, ABOUT 1300 MARKET CYCLE OF THE 90’s,” underwrite the life and lifestyle they have IN MANUFACTURING AND APPROXIMATELY said Connors.100“Typically, longer and IN PROGRAM the MANAGEMENT, CUSTOMER anticipated for as long as it may be. Also, SERVICE, HR, ETC.” In an economy where high tech higher these cycles go, the harder they tend manufacturing jobs are at a premium, Collins’ impact on the the cost of healthcare, which is helping area cannot be overstated. to fall. Our goal is to position our clients make that longevity possible, continues Back in 1974 when the Apollo program was going the way of space shuttle, companydon’t opened a facility in Melbourne not to ride thetothetake highs sothethey incur to rise at a rate that may far outpace advantage of the engineering and technician talent that existed here. With a focus on the commercial aviation States Most Americans Are Moving Tobig losses during market corrections. ” ⊲ industry, inflation and income. One other factor: which is not dependent on defense or space appropriations, States Most Americans Are Moving From the company has expanded to what it is today. ▶ more and more individuals are dependent AP RIL 2019 on positioning their own funds to pay for their retirements as company pensions go the way of the dinosaur, so protecting their irreplaceable retirement capital has become much more essential.

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APRI L 2 019

Tax Preparation Creative with a

Glenn Sandler and G.I. Tax By Eric Wright

Twist

IT IS OBLIGATORY FOR ALL OF US, AND FOR MOST OF US, IT IS MIND NUMBING.

e speak of the second factor in what Benjamin Franklin described as the only two certainties of life, “Death and taxes.” But Glenn Sandler is laying the groundwork to reinvent the tax preparation and business tax service industry and turn it into an experience. And, if anyone can do that, it is Glenn Sandler. Not following the leaders like H&R Block, Jackson Hewett or Liberty Tax, Sandler instead draws his inspiration from Disney. Though his sights are on the “Big 3,” for him Disney taught the world what customer service and customer experience means. You will see pages from the Disney playbook the moment you walk into one of his G.I. Tax locations. Sandler took his first steps to get to where he is today when he migrated from New York to Miami. Like most entrepreneurs, it wasn’t a linear path; in fact, his initial goal was to own a motorcycle dealership. With his natural business acumen, he felt the best preparation for that goal was to learn the financial side of business. So, after earning his degree in accounting, he became a CPA, like his father before him. ▶ APRI L 2 019

The Journey to G.I.

After college, Sandler first went to Price Waterhouse to learn the fundamentals of corporate accounting, then to the South Florida firm, now known as Morrison, Brown, Argiz and Farra, where he specialized in the automobile retail industry. After completing an audit for one of the largest dealerships in Brevard, Jim Rathmann Chevrolet Cadillac, Jimmy Rathmann, the founder’s son, hired him as CFO. Sandler at the time was 25 and Jimmy 26. For 17 years he and R athmann were business partners, riding an unprecedented wave of expansion and SPACE COAST B US INE S S

growth. During that time the dealership was one of the most successful in the market and together they opened Palm Bay Chevrolet, where Bass Pro Shop is today. It was the first destination car dealership in the county and one of the first in the country. Out of their two locations in Brevard, they were selling 700 cars per month, while their nearest competitor was doing around 200. Then Rathmann decided to exercise a buyout agreement, which left Sandler wondering, “What’s next?” It was at this time his initial desire for a motorcycle dealership became a reality. He bought Con’s Cycle Center and turned it into House of

Power in Palm Bay in 2002. Con’s had done $3.9 million in 2001; By the close of Sandler’s first year, he had boosted sales to $27 million. Like when he was with Rathmann, they targeted and learned from the most successful dealerships in the industry, not the most successful locally.

HOUSE OF POWER BECAME THE LARGEST VOLUME MOTORCYCLE DEALER EAST OF THE MISSISSIPPI. “Then 2008 happened,” Sandler recalled. “We went from $30 million to $3 million — our business went down 90 percent.”

Back to His Roots

In response to the recession that rocked the globe, Sandler went back to where he began in the accounting and tax industry. “Here was a business where the cost of entry was relatively low and you didn’t have to carry a lot of overhead and inventory,” he said. Then added, “I never wanted to be saddled with $12.5 million in inventory again.” Sandler began studying the industry and even met with John Hewett, who left H&R Block when they didn’t embrace computerization and founded Jackson-Hewett. Hewett later sold that partnership for almost half a billion dollars, and when his non-compete expired, he launched Liberty Tax. Having done a lot a tax preparation for veterans, activity duty and military retirees, Sandler decided to focus on that demographic, much like USAA has done in the insurance sector.

The moment you walk in to a G.I. Tax office you are immersed in a theme of patriotism and fun. They even have video games for kids to play while parents are getting their taxes done. For Sandler, it is providing more than just a service — he is providing an experience, along with an understanding and a deep respect for the unique and vital contribution each active duty and transitioning veteran has made. G.I. Tax even contributes $10 per tax return out of their profits to veteran causes. “We get to do the crazy things we do because our military is standing watch night and day; because they have made the sacrifice,” Sandler said. When he saw the comradery and sense of duty our service personnel embody, it made him want to do something for them that would extend that sense of fraternity, while providing opportunity and value for all.

Describing another side of his business, he said, “Many of my clients are small business owners who want to scale their businesses, but don’t know how,” Sandler explained. “That is why we are open year ‘round, not just during the peak months of tax preparation. These individuals often can’t afford a conventional CPA firm, so we serve as tax advisors and business coaches.” In January, Sandler took his team to their first franchising trade show in South Florida. After five years of refining their branding and business processes, they are launching the vision Sandler had when G.I. Tax began.

IT IS ANOTHER LAUNCH FROM THE SPACE COAST THAT COULD BE HEARD AROUND THE COUNTRY. ◆

“I CONSIDERED BUYING A LIBERTY TAX FRANCHISE,” HE SHARED. “THEN I WALKED INTO A ROOM WITH 100 OTHERS WHO WERE GOING TO DO THE SAME THING, WHO NEVER HAD DONE TAXES BEFORE. I WALKED OUT AND DECIDED TO BUILD A TAX PREPARATION FRANCHISE INSTEAD.”

Tax Preparation… with a Twist

Sandler’s goal is to sell franchises to men and women who have served so they can own their own business, while providing employment and opportunity to other veterans and friends. The name he settled on was G.I. Tax, and it is designed to appeal to active and retired military. In addition, Sandler is locating initial franchises near military installations, so his owners will be able to capitalize on the target audience.

Sandler’s goal is to sell franchises to men and women who have served so they can own their own business, while providing employment and opportunity to other veterans and friends. APRI L 2 019

TASTEFUL

DINING WITH A RIVERFRONT FLAIR

“ W E ' R E A S C R ATC H RESTAURANT, SO WE LIKE TO MAKE THINGS FRESH. THAT'S WHAT WE DO.” Freshness is a key to bringing out the mouthwatering flavors of the dishes at the Yellow Dog, and to guarantee this, the Bortons have been growing and managing their own garden for about five years. The combination of in-ground and hydroponic garden systems also create a lush landscape that adds to the river scenery. The hydroponic system acts to increase the growth of plants by providing nutrientrich solutions in a water solvent. This helps provide constant available nutrition directly to the root systems, eliminating the need for a large garden bed. Many of Yellow Dog’s micro greens, spices and vegetables come from their own garden. Lettuces, tomatoes, basil, parsley, cilantro, and many others are picked fresh daily. Can’t get enough of the flavor? The scratch kitchen dynamic allows Stuart Borton to create fresh seasonings and spices, which he offers diners for purchase. Borton even has his own set of cookbooks that contain simple recipes for beginner chefs, allowing you to bring home the taste of Yellow Dog Cafe. The Bortons also share seasonal recipes on their website for you to try at home. Their presence on the riverfront continues to improve and treat Brevard County.

SINCE IT WAS ESTABLISHED IN 1998 BY STUART AND NANCY BORTON, YELLOW DOG CAFE HAS GROWN INTO ONE OF THE PREMIER DINING EXPERIENCES IN MALABAR. Think refined, elegant, riverfront dining overlooking the Indian River Lagoon; each entree prepared with flair in an open kitchen, creating an ambiance that connects guests with the restaurant. The award-winning menu offers an array of exquisite appetizers, salads, entrees and desserts that will treat your taste buds.

More Than a View

Celebrating the café’s 21st anniversary this past February, Stuart Borton said what started as a small riverfront SPACE COAST B US INE S S

restaurant grew as he and Nancy did in their vision for the restaurant. The restaurant’s “comfort food with a flair,” as they like to call it, features appetizers like conch fritters and shrimp and grits, and entrees including apple bourbon pork chops, roasted duckling, fresh seafood, and filet mignon. The menu’s delectable tastes, paired with the ambiance of the riverfront setting provide the perfect dining experience. Yellow Dog was awarded five palms by Florida Today, attesting to its quality.

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With the café’s location on the shore of the Indian River, the Borton’s have another passion, beyond the food and experience they offer their patrons. They feel a deep obligation to protect and care for the Lagoon their restaurant overlooks. The Bortons’ environmental concerns have led them to eliminate the use of Styrofoam to-go boxes and single use items at their restaurant. Stuart Borton is also working with State Representative Randy Fine and State Senator Debbie Mayfield to discuss and implement programs that can help alleviate the impacts of the lagoon’s issues. “We're trying to come up with a way that we can remove those grasses and algae blooms and find other uses for them,” said Borton. He believes perhaps the harmful grasses and algae buildups could have possible uses as rich garden fertilizers for the surrounding banks of the shore.

MEMBERSHIP HAS ITS BENEFITS • Business promotion and referrals • Legislative advocacy • Alignment with a trusted brand and valuable community resource • Personal and professional development • Networking opportunities at over 90 events • Job listings to fill employment needs • Listing in Chamber online membership directory • Promotion on our social media sites

and much more! A PERFECT PLACE TO GROW YOUR BUSINESS 4100 Dixie Highway NE, Palm Bay, 32905 info@greaterpalmbaychamber.com 321-951-9998 www.GreaterPalmBayChamber.com

Since the ambiance of the setting has always been a part of the Yellow Dogs appeal, their concerns are natural. ◆ APRI L 2 019

TRANQUILITY AND TRANSFORMATION FLORIDA CUSTOM AQUATIC SERVICES

SINCE ITS FOUNDING IN 2012,

Florida Custom Aquatic Services has continued to provide Brevard and Indian River Counties with unique landscape features that help accentuate the natural beauty of the area. FCAS offers a wide selection of specialty aquatic services, including the creation of pond ecosystems, water gardens, landscape fountains and aquatic vegetation controls that help enhance your home and business. A Certified Aquascape Contractor (CAC), FCAS has grown its network of contractors, allowing the company to stay current on techniques and equipment, improving all aspects of its service. According to founder Brad Fontaine, an FCAS operation begins with you and the natural environment in mind.

SPACE COAST B US INE S S

“Design consultations allow you to voice your priorities and desires for the outcome of the landscape piece,” says Fontaine. The design expertise and ideas found at FCAS help enhance each customer’s ultimate goals. The overall goal is to reflect what the customer wants for his or her home and lifestyle, along with opportunities for the environment to flourish. Fontaine and his staff provide extensive knowledge and experience in fisheries biology, aquaculture, design, and creativity to influence the operation.

“OUR PASSION IS CREATING B E A U T I F U L S C E N E R Y, ACCOMPANIED BY THE PEACE AND TRANQUILITY THAT COMES FROM THE SOUND OF RUNNING WATER.” FROM WEBSITE.

With installations across the state, FCAS has proven its commitment to customers by providing low maintenance water garden lifestyles the way Mother Nature intended. Pond and garden installations help create some of the most important ecosystems on the planet. With the proper balance of fish, plants and healthy bacteria present, not only is maintenance reduced, but water quality is enhanced. In the end, a water feature has been created that not only looks better, it is better, both for the natural habitat of fish and birds and other creatures that are drawn to water in nature. FCAS is helping preserve and enhance the natural environment through their designs. The way the designers at FCAS see it, they are working with Mother Nature to create and restore habitats and ecosystems in the area as commercial development and

WHAT CAN Chamber Membership DO FOR YOUR BUSINESS?

other factors deplete existing ones. The implementation of a backyard pond helps restore part of the natural ecosystem, filling in a piece of the natural environment. If the responsibility of fostering a full-fledged pond ecosystem seems daunting, an Aquascape Pondless® waterfall may be the answer. The installation is just as it seems: a waterfall and stream without the maintenance of the pond. This feature is perfect for those concerned about the safety and liabilities of having and maintaining a pond. The costs (to construct and/or maintain) are significantly lower than a pond in most cases, yet the natural ambiance of a luscious, elegant waterscape is established. Adding a water feature creates an entirely new sensory experience. Garden fountains can transform a backyard or office space into a relaxing outdoor retreat and can be enjoyed almost anywhere due to a smaller-scale size. Fountainscape water features provide a creative way to bring an outdoor space to life.

CREATING SELF-SUSTAINING ECOSYSTEMS INTRODUCES HABITATS FOR FISH AND WILDLIFE, WHILE REDUCING THE NEED FOR HARMFUL ARTIFICIAL CHEMICALS. The habitats that Fontaine and his team create help enhance the natural life of surrounding ecosystems, while reducing the need for harmful chemicals and fertilizers. This reduction eliminates damaging runoff that would enter the lagoon and surrounding rivers. Fertilizers and chemicals typically associated with turf maintenance are some of the largest contributors to the issues of water quality in the region. Fontaine and FCAS are continually working on new projects to aid in their environmentally-conscious actions. “Rainwater harvesting systems are set to become one of our next big projects,” Fontaine said. “These harvesting systems will work to circulate rainwater for irrigation usage, recycling this natural resource.” ◆

• Business support and development resources • Networking events, including monthly business breakfasts, business after hours events, council events, and more • New business opportunities • Access to professional development, including seminars and workshops • Participation in councils and committees pertaining to your field • Complimentary listing in Melbourne Chamber Member Directory on website and app • Complimentary Traffic Catcher website • Exclusive advertising and sponsorship opportunities to other chamber members as well as the community • Representation on governmental issues • Advocacy for a strong business community

Contact the Chamber today for more information.

1005 East Strawbridge Avenue Melbourne, FL 32901-4782 Tel: (321) 724-5400 www.MelbourneRegionalChamber.com

APRI L 2 019

SWEAT-FREE WILDLIFE EXCURSIONS

WITH OVER 140,000 ACRES AND 43 MILES OF BARRIER I S L A N D S A N C T UA R I E S AVAILABLE TO EXPLORE, Canaveral Wildlife Tours offers a sweat-free, eco-tourism excursion that brings YOU to the wildlife. Coastal dunes, saltwater marshes, pinewood flats and hardwood hammocks are just some of the habitats that make up the Canaveral National Seashore, Merritt Island National Wildlife Refuge and Indian River. Tour founders Gerry and Shelley Parker were inspired by a desire to merge personal interests with work interests. Gerry Parker's knowledge of Florida ecosystems, along with his love for the region, provide guests an experience like no other. As a lifelong teacher, Shelley Parker engages with observers to educate them about the display of Florida’s natural beauty. Gerry Parker’s love for the history of the Space Center and the local area brings in additional information that adds a richness to the experience. Canaveral Wildlife Tours plans and provides everything that you will need for your trip. Pick-up and dropoff transportation, itineraries, lunch, water and snacks are all included, thus eliminating the stress and sweat of a DIY tour. This effort also limits the impact on the environment that would occur with self-planned excursions. The tours are equipped with everything that they will need, and then all of the waste produced is brought back for proper disposal.

C A NAV E R A L WILDLIFE TOURS SPACE COAST B US INE S S

“This self-contained tour is an effort to prevent litter contamination and habitat destruction by controlling the most important factors,” Gerry Parker says. The Parkers are well aware of the issues and dangers the habitats are facing. Discussions on how to care for the lands helps educate visitors on the impacts they make. Controlled observation allows guests to view these diverse landscapes without the threat of habitat destruction.

COCOA BEACH REGIONAL Chamber of Commerce

Think of the CBRCC when you’re ready to market your business to the local community! Partnership of more than 1,500 local businesses Expanded offices in Viera, Cocoa Beach and kiosk desk in Port Canaveral’s Exploration tower

“PROTECTION OF THESE LANDS HELPS TO MAINTAIN AND IMPROVE THESE VITAL TREASURES TO THE SPACE COAST,” PARKER SAYS. “Providing all-encompassing tours ensures that we don't damage the habitats of these animals and organisms,” Parker says. Ride along in the air-conditioned Mercedes Sprinter Coach, which accommodates parties of up to ten, as you sightsee and learn about some of the 500 species of wildlife and 1,000 species of plant life around the Space Center. Tour maps and identification charts are provided to aid in your observation of the "natural residents." The various ecosystems surround the Kennedy Space Center and NASA facilities, providing protected habitats for migratory birds, wildlife, and 21 endangered and threatened species. Sustaining and improving the surrounding areas are vital to the growth and regeneration of numerous species. In association with the Lighthouse Foundation, Canaveral Wildlife Tours began offering new Lighthouse Tours in February of this year. These excursions explore The Canaveral Lighthouse and the historic spaceflight launch complexes, allowing visitors to gain an aerial view of the rich landscape. Along with this new tour opportunity, a trip to the visitors center provides observers with exhibits, movies, and visual resources that aid in the education of the local ecosystems and their inhabitants.

THE WONDERFUL NATURAL DIVERSITY OF THE REGION, ALONG WITH THE HISTORY AND THRILL OF THE SPACE CENTER, GENERATES INTEREST AND KNOWLEDGE ABOUT THE NEED TO PROTECT THIS VITAL TREASURE THAT IS OUR FLORIDA WILDLIFE. ◆

Consists of 80% small business Assists in bridging the gap between big business and small business Fosters a pro-business environment while providing valuable tools and resources to ensure business success

Stop into any of our locations for area information, coupons and more!

Cocoa Beach Regional Chamber of Commerce (Main Office) (321) 459-2200

The Avenue Viera (321) 454-2021 Convention & Visitors Bureau Tourism Information Office (321) 784-6444 Tourist Information Kiosk, Exploration Tower 670 Dave Nisbet Dr. Port Canveral

CocoaBeachChamber.com APRI L 2 019

A UNIQUE NATIONAL TREASURE ON THE SHORES OF THE SPACE CENTER

By Matt Weinstein

AS VISITORS ARRIVE TO THE MERRITT ISLAND WILDLIFE REFUGE, they are greeted by a symphony of life. Numerous native and migratory birds flood the airways with sound as the wind and wildlife rustle the palm leaves and grasses of the 140,000-acre landscape. Located in the northern region of Merritt Island, the Merritt Island Wildlife Refuge provides habitats for over 1,000 species of plants and over 500 species of wildlife across seven diverse habitats. The location was originally purchased for the development of the Kennedy Space Center and its surrounding facilities, but went largely unused. Now managed by the U.S. Fish and Wildlife Service, an agreement was signed to establish the refuge in 1963 in order to sustain and improve the biodiversity of the natural wildlife in the region.

THE MERRITT ISLAND WILDLIFE REFUGE IS ONE OF THE LARGEST AND MOST DIVERSE WILDLIFE PRESERVES IN FLORIDA AND IS HOME TO MORE ENDANGERED SPECIES THAN ANYWHERE ELSE IN THE WORLD. The refuge provides a safe haven for over 350 migratory bird species during the heavy traffic of the winter months. A bird watchers’ delight! Native Floridian species include the blue heron and the great egret. Patient watchers can be treated with Carolina wren and pine warbler sightings during the migratory winter months, along with many other spectacles, including sightings of the U.S. National Emblem bald eagle. Be sure to stop by the visitors’ center to pick up educational information and guides on the diverse ecosystems of the refuge and how sustainability practices are being used to protect them. Kimberly King-Wrenn with the Merritt Island National Wildlife Refuge explains that during the busy winter months, public clean-up days are introduced to clean up litter around the refuge. SPACE COAST B US INE S S

“The Trash Bash occurs on every third Saturday of the month and is open to the public,” King-Wrenn says. “Between those events, guests are encouraged to use the numerous recycling deposits around the refuge and in the visitors center to keep the habitats from becoming contaminated.”

S U R R O U N D I N G WAT E R S I N T H E B AY S , R I V E R S , AND LAGOONS ARE VITAL NURSERIES FOR SHELLFISH A N D AC T I V E F I S H E R I E S THAT SUPPLY MUCH OF THE REGION BOTH COMMERCIALLY AND RECREATIONALLY.

beauty that Titusville has to offer. The Allan D. Cruikshank Trail, Scrub Ridge Trail and Pine Flatwoods Trail are three of the most highly acclaimed wilderness excursions to check out during your visit. These trails were designed to capture the ambiance of the plants and wildlife in an easy to digest setting. The visitors center provides educational messages that focus on the wildlife and habitats to engage visitors. The knowledge and understanding of these factors help foster involvement in sustaining and improving these ecosystems, according to refuge managers.

“The refuge is currently planning to create a new, larger visitors center called the Community Conservation Education Center,” King-Wrenn says. This updated center will manage power usage more efficiently and help manage runoff and waste water. Efforts to recycle parts of the old center are being taken so that material and exhibits can be repurposed and incorporated into the new location. King-Wrenn shares that the center is scheduled to open in late 2020 and will educate the public further on the refuge and surrounding habitats. ◆

Opportunities for exploration are abundant in the refuge. Everything from recreational bird watching and fishing to manatee observation, hiking trails and guided tours are available to visitors. Stroll down one of the numerous hiking trails and explore the abundant natural

# L A U N C H F R O M H E R E

AREA CHAMBER OF COMMERCE

Rich in history, nature, recreation and technology, Titusville is the place to begin your visit, your business, your career, your family, your life. Today Titusville and the surrounding area includes many of our highest-visibility corporate neighbors, and we're on the move. The economy is ramping up (along with our rocket launches), and three major cycle trails converge right here. Keep watching.

.ORG

And if you need a place to begin to make connections that can make a difference, start here.

Marcia Gaedcke Gaedcke@Titusville.org

CIT Y OF

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Edyie McCall Edyie.McCall@Titusville.com

Troy Post, CEcD, CBE Troy.Post@BrevardFL.gov

LAUNCH FROM HERE is a community-forward initiative to help tell the story of Titusville and provide a vital and united way to bring greater attention to its unique accomplishments, places, people and opportunities.

APRI L 2 019

COLLINS AEROSPACE PROVIDING AVIONICS GLOBALLY

By Eric Wright

COLLINS AEROSPACE IS ONE OF THE MAJOR EMPLOYERS ON THE SPACE COAST IN THE BURGEONING COMMERCIAL TECHNOLOGY, DESIGN AND MANUFACTURING SECTOR. The company has a storied history; founded as Collins Radio Company in 1933, it was the principle supplier of radio and navigation equipment used during World War II. This legacy continued as the company provided radio and satellite communication equipment for the Mercury, Gemini and Apollo missions before being acquired by the equally renowned Rockwell International. In the 1980s, Rockwell was the largest U.S. defense and NASA contractor, which included building the space shuttle orbiter. Recently, Rockwell Collins was acquired by United Technologies Corp., which is No. 51 on the Fortune 500, and became Collins Aerospace. With some 1,800 employees in Melbourne and over 45 years in the area, the company’s name is synonymous with avionics, which is a major reason why our local aerospace sector is the envy of the world. Avionics are what you would see if you glimpse into the cockpit of a commercial or executive aircraft, along with the plane’s communication and radar systems.

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Todd Twachtmann, who has spent most of his career with what was the Collins division of Rockwell International, now leads Collins Aerospace’s considerable presence here. Though he has been coming to the facility since the early 90s, this mechanical engineer/ executive moved to the area as site leader five and a half years ago. “I’ve been very familiar with the facility for a long time, but moved to Florida in 2013,” Twachtmann said.

“OUR WORK FORCE IS DIVIDED BETWEEN ABOUT 400 IN ENGINEERING, ABOUT 1300 IN MANUFACTURING AND APPROXIMATELY 100 IN PROGRAM MANAGEMENT, CUSTOMER SERVICE, HR, ETC.” In an economy where high tech

manufacturing jobs are at a premium, Collins’ impact on the area cannot be overstated.

Back in 1974 when the Apollo program was going the way of the space shuttle, the company opened a facility in Melbourne to take advantage of the engineering and technician talent that existed here. With a focus on the commercial aviation industry, which is not dependent on defense or space appropriations, the company has expanded to what it is today. ▶ APRI L 2 019

MAKING A DIFFERENCE F O R B R E VA R D.

Made in Brevard

The facility manufactures 42 product lines that are exclusively focused on commercial avionics, making Collins a leading player in this industry sector. Radio and communication technologies pilots use to talk to ground control, the displays and instruments they consult, the auto pilot they engage to fly the aircraft, GPS systems, many of the control panels a flight crew uses, along with airborne weather radar systems and more are all manufactured here in Brevard.

One very special milestone of Collins and the area’s aerospace industry happened just a few years ago.

“FOR THE FIRST TIME IN OUR LONG HISTORY HERE ON THE SPACE COAST, WE WERE ABLE TO DELIVER OUR PRODUCTS TO A PLANT BUILDING AIR CRAFT THAT WAS NOT ONLY (A) IN FLORIDA, NOT ONLY (B) IN BREVARD, BUT (C) RIGHT HERE IN MELBOURNE, AT EMBRAER,” Twachtmann said with obvious pride. Twachtmann has an internal and external role of interfacing with clients and suppliers, managing and trouble shooting major projects, all the while being the liaison with the company’s headquarters. He also represents Collins locally on the board of the Economic Development Commission of Florida’s Space Coast, while others throughout the organization serve on various boards and are involved with numerous charities. His leadership style has been shaped by key mentors throughout his career, particularly by those who led by example, rather than some abstract leadership ethos. “Transparency and predictability engenders trust in the people who are following you,” he said. “Good news or bad, I am going to share it with them. Also, they can depend on how you will react, by handling problems or challenges based on principles and philosophies and by decisions based on logic and data — they know they can trust you.” ◆ SPACE COAST B US INE S S

T H E E D C O F F LO R I D A’ S S PA C E C O A S T A N D I T S 1 6 2 CO R P O R AT E I N V E S TO R S

enhance the quality of life in Brevard County, securing economic prosperity for today, and for future generations.

SpaceCoastEDC.org • 321. 638. 2000 6525 3rd Street, Suite 304, Rockledge, FL * Since 2010. Projections reported by company over three-year timeframe from commencement of operations.

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A PRI L 2019 : 33

EXALTING FREEDOM

THROUGH ETHICAL CAPITALISM

SUSTAINOVATION By Jeff Piersall & Eric Wright

How Constructive Conflict Stirs Innovation

Jeff Piersall

Eric Wright

f you visited a Disney park as a child or took your younger children or grandchildren there, you have probably experienced the It’s a Small World attraction. At one time there was a version of the animatronic ride at every Disney park in the world. The famous song, by the same title, is said to have been played over 50 million times, beating out any single from Bruno Mars to the Beatles. The song was the first major hit, if you could call it that, by two brothers, Robert and Richard Sherman. They would go on to have Robert craft the lyrics and Richard compose the music, for such musical film classics as Mary Poppins, The Jungle Book and many others. Interestingly, the brothers couldn’t have been more different. Robert was described as having the “slow precision of a brooding poet,” while his brother spontaneously combusted his buoyant melodies. Eventually

the clash between the two personalities ended the collaboration. This same tension existed between one of the most famous and playful, NBA big men, Shaquille O’Neal and the fast, yet cerebral Koby Bryant. It took the coaching genius of Phil Jackson to blend their skills and their personalities into three championships (adding to the five Jackson won in Chicago).

Door #1, #2 or #3

To have innovative teamwork, you must have what could only be described as “constructive conflict,” not some vanilla mix of personalities. A constructive conflict approach doesn’t allow discussions to become personal, everything is on the table, with everyone participating, without a prescribed outcome. Aristotle described this quality as and “educated mind,” saying, “It is the mark of an educated mind to be able to entertain a thought without accepting it.”

The alternative is a conflict avoidance strategy, where candor is discouraged, because certain people may get offended. Then you have, as one writer put it, “the meeting before the meeting, the meeting after the meeting, but no meeting at the meeting.” The other equally pointless approach is “destructive conflict.” We have all been there, where everything is personal and emotional. Instead of listening, the goal is to win the point or bully others into reluctant agreement.

To have a Sustainovation Culture You Must: 1.

Be vulnerable and have the freedom to ask stupid questions. Like venture investment, where you

put money into 10 companies, because one will produce a payday. Maybe only one question in 10 sparks innovation, but if you do not ask, you will not get the answers.

Be comfortable enough to challenge others and confident enough to accept feedback.

styles CHANGE QUALITY DOESN’T

Great leaders are able to challenge and be challenged. When it is a one-way street, the insecurity becomes obvious.

Encourage a hungry determined approach to work; hungry people look for solutions and different

approaches, satisfied people do not. Remember what Edison said about genius being one percent inspiration and 99 percent perspiration. Malcom Gladwell, in his book Outliers, confirmed that the inventor was spot on.

Make a clear plan for where you want to go and develop a sound strategy about how to get there.

True innovators are as interested in the science of innovation, as they are in the art. They insist on developing methodologies in order to make the innovative process replicable.

Continue to experiment relentlessly. There is

no definitive explanation for why creative genius, from F. Scott Fitzgerald to Albert Einstein, seems to hit a wall. But those who continue to experiment are the only ones that make the discoveries. ◆

Trep Talk is the educational platform of Jeff Piersall and Eric Wright; for more information visit www.linkedin.com/company/trep-talks-ec

CONSTRUCTION Building success for today

and tomorrow.

321-632-7660 | wjconstruction.com

1038 Harvin Way, Suite 120 Rockledge, FL 32955 Erik@wjconstruction.com License# CGC34068

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| BEST PRACTICES

MARKETING

H. John OECHSLE H. John Oechsle joined Swiftpage (www.act.com) in July 2012 and currently serves as president and chief executive officer. John came to Swiftpage with a 30-year track record of building highly profitable and sustainable revenue growth for emerging companies and established global leaders. Contact John at: Joechsle@swiftpage.com

THE FUTURE IS HERE TAKE YOUR MARKETING AUTOMATION FURTHER WITH AI

AI-based programs are capable of processing user data at lightning speed.

It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyperpersonalized service, AI-based technologies couldn’t be more critical. AI-based technologies bolster marketing automation efforts through personalized interactions. Your business can benefit on a multitude of fronts by embracing these gamechanging advancements.

Email marketing

It’s easy for emails to get lost in the shuffle of a busy day. After all, inboxes are overflowing with meeting reminders, work correspondence and plenty of promotions. Enticing a customer to simply open a marketing-related email can be challenging. But with the right tools, you can consider that challenge conquered.

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AI-based technologies are helping marketers win the attention of potential customers in numerous ways. For instance, they’re allowing small- and medium sized businesses to improve their email marketing automation strategies by knowing who to target, when and how frequently. Know your target: AI helps businesses understand – and foresee – customer behavior patterns, and detect which strategies email subscribers best respond to. It can also help businesses more effectively automate emails to ensure customers are receiving personalized correspondence and promotions relevant to their needs. Adding a personalized touch to emails pays off. A Statista study shows that personalized emails had an open rate of 18.1 percent, compared to a 13.1 open rate for non-personalized emails. Engage thy customer: Of course, AI-generated emails should do more than attract customers – they should also engage them. Email subject lines can be tailored for each customer, for example, while the emails themselves might contain personalized offers.

Lead nurturing

When it comes to gathering and analyzing customer information, we mortals are no match for the pace and efficiency of computers. AI-based programs are capable of processing user data at lightning speed, and can be hyperresponsive to customer needs. Automating the data collection process can help simplify the lead-nurturing process for businesses, while AI can set the course for future marketing strategies. Capturing information: AI provides marketers with the valuable information they need to close a sale. It tells us when someone has visited their site, which pages they visited and how much time they spent perusing products.

Retention

with some artificial assistance.

Meantime, customers will appreciate the personalized service AI-based software offers, and are more likely to become repeat customers.

If you’ve spent any amount of time looking into customer engagement and sales/marketing success strategy, you’re undoubtedly already familiar with the ways in which automation can help your business. Now, it’s time to build on those benefits by incorporating AI-based technologies into your marketing strategy.

A happy customer is a loyal customer. AI can help you retain your existing customer base by providing you with a better understanding of client needs. You might think you already have a handle on that front with your CRM platform, but AI can provide a more complete, more actionable picture of your current customers.

Reengaging past customers

Customers come and go – and they’ll come again with the right approach. Whatever the reason for losing a customer, it’s never too late to win them back – especially

Helpful insights: AI can provide insight into how and why a customer left, and help determine the best way to reconnect. For example, it can be used to send an email with product recommendations based on a customer’s purchase history, or inform them of any relevant price drops.

Businesses are becoming increasingly competitive and to remain relevant, AIbased technologies must be embraced. ◆

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| BEST PRACTICES

LEGAL FRAMEWORK

Alex SIMSER Alex Simser is a corporate and intellectual property attorney with the Lowndes law firm. Alex has significant experience representing clients involved in complex business transactions, including mergers and acquisitions, recapitalizations, reorganizations, investments, and joint ventures. She regularly acts as legal counsel to companies and business owners in a variety of industries regarding their ongoing legal needs. If you have any questions, contact Alex Simser at Alexandrea.Simser@ lowndes-law.com

Before an organization can focus on its environmental and social impacts, it must build the legal and financial framework for a lasting and sustainable business.

BUILDING A SUSTAINABLE BUSINESS: 5 BEST PRACTICES FOR GETTING YOUR LEGAL HOUSE IN ORDER “Business sustainability” often refers to the management of an organization’s triple bottom line – that is, looking beyond the traditional financial profit measures to include the organization’s social and environmental contributions as well. But let’s face it, before an organization can focus on its environmental and social impacts, it must build the legal and financial framework for a lasting and sustainable business. Below are five best practices for building the legal framework for a business that is capable of being sustained over time, and eventually expanding its focus to those loftier environmental and social sustainability goals.

1. Business Structure. Setting up

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the right business structure is essential to establishing the foundation for a sustainable business. The most common forms for business entities include sole proprietorships, limited liability companies, corporations, or partnerships, and each has its own benefits and drawbacks that should be explored. In most situations, limiting personal liability of the business owners is a primary concern. This can only be achieved through registration of the proper entity and observance of all

corporate formalities, including establishing a separate bank account, preparing and executing corporate governance documents such as an operating agreement, corporate bylaws and corporate resolutions reflecting important organizational decisions, like the election of directors, managers and officers. If there is more than one business owner, the corporate governance documents should include, at a minimum, buy-sell provisions and death buyout provisions, to avoid future ownership disputes.

2. Intellectual Property (IP) Protection. Every business has some

sort of IP, whether it is the business’s brand names, inventions, trade secrets or original creations. Protecting that IP often provides a necessary competitive advantage over others in the marketplace and is therefore of utmost importance. There are a variety of strategies available to protect IP depending on the type of IP, such as registration and contractual protections relating to the IP.

3. Customer Contracts. Keeping

customers happy should be a primary goal of the business, and the best way to do that is to set expectations up front with

customers in a written contract, which can take the form of terms and conditions, terms of service, terms of use, or the like. Customer contracts will vary from industry to industry but there are common key terms that should be included or considered in every customer contract, for example, pricing, scope of services or products, warranties and corresponding disclaimers of warranties, limitations of liability, and dispute resolution provisions. It is also important to consider how the customer will sign or accept the terms to form a legally binding contract. Will the contract be printed with a physical signature? Will the customer be expected to check a box online? Will the terms be

incorporated by a hyperlink into a purchase order?

4. Vendor Contracts. In

order to keep those promises made in customer contracts, the organization must effectively manage its vendors and supply chain. Again, the best way to do this is through written contracts specifying each partyâ&#x20AC;&#x2122;s rights and obligations. Contractual obligations with customers should be flowed down to vendors to ensure compliance.

5. Worker Documentation.

If the organization has individual employees or contractors, it must comply with federal and state employment laws. Although

written contracts are not required per se, implementing written documentation will help to avoid disputes, and can address issues like employment status, taxes, overtime, scope of work, scope of authority, confidentiality, noncompete, and intellectual property ownership. Without documentation, such as an employment agreement, independent contractor agreement, and employment policies and procedures, the organization faces substantial risks of noncompliance with employment and tax laws, and employment disputes. Setting up the legal framework to support sustainable business establishment and growth can be time-consuming but it is well worth the effort. â&#x2014;&#x2020;

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| BEST PRACTICES

BOARD MEMBERSHIP

Donald R. HATT Mr. Hatt, a resident of Viera, Florida, spent more than forty years in executive roles within the financial services industry and served on numerous for-profit and non-profit Boards of Directors including the role of Chairperson. He’s contact information is drhatt55@yahoo.com and 603-498-8779.

SHOULD I JOIN A CORPORATE BOARD? UNDERSTANDING YOUR ROLES & RESPONSIBILITIES

When you make the decision to become a Board member I would advise you to “check your personal agenda” at the door.

Serving on a Board of Directors and providing corporate governance to both for-profit and nonprofit entities is a noble cause. When you join a corporate board you become accountable to a variety of constituents and assume a fiduciary duty and liability. Depending upon the type of corporate entity, these constituents may include shareholders, stakeholders, customers, employees, government regulatory agencies and the community at large. Before making a commitment to join a Board of Directors, I would strongly encourage you to first do your own “due diligence” and get a “flavor” for that company or organization. Taking on a role as a member of the governing body, in some cases, involves the risk of personal financial exposure. If you are entertaining an offer to join a Board of Directors, at either a for-profit or non-profit organization, I would suggest that you proceed as follows:

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1. Board Orientation Process- review the board orientation process to ensure that one exists and to assess how well the corporation is preparing you to fulfill your fiduciary duties: • Does the company or organization have a formal new Board member orientation process? • Does the process include an historical perspective of the organization to include governance changes such as bylaw modifications? • Does the process cover the importance of protecting confidential information? • D o e s it c ove r how to prov i d e management with an appropriate level of Board oversight without interfering with management’s role in handling day to day operations?

2. Review one or more Board packages (you may be asked to sign a non-disclosure agreement (NDA) prior to providing you with the material) – the quantity and quality of information provided by management to the Board will speak volumes about how serious both the Board and Management take their respective fiduciary responsibilities: • Is the information comprehensive enough to provide a meaningful overview of all aspects of the corporate activities? • Are the financial reports thorough enough to evaluate the financial condition of the company without being so detailed as to negatively affect the Board member’s effective use of time? • How have past legal or regulatory issues been resolved. Are there any issues pending and if so, what are the expectations for resolution? 3. Select a few current and past Board members to meet with individually: • Ascertain each individual’s personal commitment to the mission of the organization. How do they view their role as a fiduciary in performing the legal duties as a member of a governing body? •

Is the current Board comprised of individuals with diverse skill sets and experiences?

As a member of a Board of Directors you may wonder “how do I fulfill this enormous responsibility to all of these disparate groups,” and also provide proper oversight to management? I believe if you follow the template outlined above, you will be in a much better position to assume the responsibilities once you have accepted the offer. One final word of caution – I have always been surprised by how many years it takes to build a successful company or organization and how quickly one person in a key position can destroy that entity. In my judgment, it usually traces back to a failure of the Board of Directors exercising its fiduciary duty. When you make the decision to become a Board member I would advise you to “check your personal agenda” at the door. In addition, when discharging your duty trust your gut – your instincts are usually “spot on.” Effective Board governance demands independent thinking and actions in order to ensure the long-term viability of any corporate entity. ◆ A P RI L 2019 : 41

| BEST PRACTICES

WORKPLACE POLICY

Joe REILLY Joe Reilly is celebrating his 25th year in the drug and alcohol testing industry and is the founder and president of National Drug Screening, a Melbourne-based company with 18 employees. Reilly is recognized throughout the country as a thought and policy leader on drug screening for businesses of all sizes. From 2004 to 2008 he served as the Chairman of the Board of Directors of the Drug & Alcohol Testing Industry Association (DATIA) â&#x20AC;&#x201C; based in Washington

IS YOUR WORKPLACE DRUG FREE? FIVE BOXES YOU NEED TO CHECK

An effective program will help the company maintain healthy employees who are productive and safe.

Now more than ever this is an important question. The latest survey conducted by the United States Department of Health and Human Services (2017) showed that 30.5 million people aged 12 or older used an illicit drug in the past 30 days (i.e., current use), which corresponds to about 1 in 9 Americans (11.2 percent). Marijuana use is up significantly across the country. In 2017, an estimated 11.4 million people misused opioids in the past year, including 11.1 million pain reliever misusers and 886,000 heroin users. These are staggering statistics, we are not seeing illegal drug use go down, it is going up. Business owners and leaders must stand firm on preventing drug use in their workplaces so that workers are productive, healthy and safe. If you asked 10 business owners if their workplace was drug free, most would say yes. Hospitality and construction company business owners and

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managers might say no. In either case, without an effective program to cause your business to be drug free; the questions cannot be answered correctly one way or another. This program is typically called a Drug Free Workplace Program.

What is a Drug Free Workplace Program?

First and foremost, it is not just drug testing. An effective program has five components that work together to help the company maintain healthy employees who are productive and safe. The five components are: 1.

A Drug-Free Workplace Policy

2. Supervisor Training 3. Employee Education 4. Employee Assistance Programs (EAP) 5. Drug Testing

With Federal and state laws today, a policy protects the employer from liability. The policy should address the needs of the company and the laws and rules that are applicable in the areas where you do business. Medical and recreational marijuana should be addressed today in every drug free workplace policy. A clearly written policy forms the foundation of your drug-free workplace program. Policies written two, five or ten years ago should be immediately updated Once the policy is completed and reviewed by a professional or your attorney, it should be distributed to all in the company. Supervisors need training on the policy and employees need education. Everyone in the organization needs information about the problems associated with substance

misuse. Supervisors must also be trained on how to recognize signs and symptoms of employees that might be using illicit drugs or alcohol in the workplace.

Care & Concern

For employees that might have issues with substance abuse, Employee Assistance Programs (EAPs) can focus on problems related to alcohol and other drugs, and often these programs address a range of personal issues and can provide a variety of confidential services. Many companies today have EAP programs built into their health insurance plan. For smaller companies a resource page can be provided that can list information on where an employee can seek assistance. Whatever your company has for EAP, promote it and promote it more. EAP programs can help many employees but

often we see these programs as the best kept secret in the company. After the above four components are in place, a consistent program of drug testing can be adopted. Drug testing is one way to protect your workplace from the negative effects of substance misuse. A drug-testing program can also deter employees from coming to work unfit for duty, giving you safer, healthier and more productive employees. Drug free workplace programs help your organization comply with federal and state regulations and insurance carrier requirements. These programs improve workplace safety and reduce costs from the misuse of alcohol and other drugs in the workplace. Take a stand on drug abuse as it relates to your business, a best practice is to be drug free. â&#x2014;&#x2020;

Marketing

MATTERS. Let us show you why.

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TOM WIENKOSKI HUSBAND, FATHER, ENTREPRENEUR By Adam Martingano of Go To Market Solutions

How to turn opportunity into success: have the vision to recognize the opportunity, create the strategy to execute the vision and have the brass to take the risk. This 3-step plan has helped Brevard County local Tom Wienkoski launch more than 10 startups and he is ready for his next big adventure.

rowing up in New Jersey in the ’60s, Wienkoski was brought up during a time when family values, honesty and integrity were everything. His father, the only high school graduate of 11 siblings, had great aspirations for his son, Tom. Through tenacity and hard work, he was able to help set Tom on a path that would ultimately change his life forever. Being an ocean lover, 17-year-old Wienkoski graduated high school a year early and moved to Melbourne in 1978 to attend FIT and begin his studies in oceanography. Quickly realizing that he had a talent for problem-solving, he switched majors to electrical engineering where he rapidly excelled and was fortunate to find the two greatest loves of his life: entrepreneurship and his future wife, Charlotte. “We were just kids,” recalled Tom, “but I knew right away that we were meant to be.” At 22 years old, with Charlotte by his side, he tackled his first venture, M.C. Assembly. M.C. Assembly, a Melbourne-based printed circuit board manufacturer, grew from a two person, single location startup to over 2,000 employees in three states. “My goal was to reach $1 million a year in revenue; I felt that if we could

do that, then we had something great,” Wienkoski said. To say he reached that goal is an understatement; prior to the sale of M.C. Assembly, the company was doing $1 million in revenue a day.

W I E N KO S K I I S A R A R E BREED OF ENTREPRENEUR, VALUING HIS FAILURES AS MUCH AS HIS SUCCESSES. For him, a 3- to 5-year business plan just doesn’t make sense. “So much can change during that time. You have to be open to the opportunities that present themselves and seize the moment, while adapting to change and creating a clear path to success.” What inspires Wienkoski are people that can envision things where others can’t. Two of his favorite examples are Steve Jobs and Walt Disney, both legendary entrepreneurs who started their companies from a vision and grew them into global success stories that will last for generations. Wienkoski’s knack for analyzing businesses and finding opportunities can be traced back to a few basic fundamentals: knowing the product, building the infrastructure to support the business and executing the marketing strategy to earn customers. After he was

dropped by his homeowner’s insurance agency in the early 2000s, Wienkoski saw opportunity in an industry where most don’t find success. NuVantage Insurance was born out of a personal need and has quickly grown into one of Melbourne’s most well-respected insurance agencies, winning Best of Brevard and helping Tom to be recognized as one of Brevard’s Business Leaders of the Year through the Simpkins Entrepreneurial Award. He realized that insurance is all about educating customers while creating and managing relationships, and he instills those concepts along with the lessons learned from his father into each member of his NuVantage Insurance team. Wienkoski has never forgotten what keeps him grounded and gives back through his involvement in multiple charities and foundations. A proud father of three, his children share the same core values that he and his wife believe in, and above all, he feels that his greatest successes are his family and his legacy. Tom is always willing to share his knowledge and help Brevard County businesses grow. If you are looking to learn from one of Melbourne’s best and brightest, look him up at www.NuVantageInsurance.com. ◆ A PR I L 2 019 : 45

with

Randy Fine [ By Eric Wright ]

Most know Representative Randy Fine as a passionate new member of Brevard’s legislative delegation in Tallahassee and an outspoken proponent of cleaning up the Indian River Lagoon. What most do not know, is he started his first successful business to pay his tuition at Harvard and went on to build two other businesses that allowed him to retire at 40. As he put it, “For me, politics is my way of doing public service, this isn’t a career.”

EW: Your family has history here in Florida?

RF: Yes, I’m really a third generation Floridian. My father went into education, because he felt that was his best opportunity, as he was blind, and became a tenured professor of Metallurgical Engineering at the University of Kentucky. So that’s where I grew up.

EW: Then you went to Harvard?

RF: I did, but I was hardly the child of privilege, I lived on Ramen Noodles, until I got my first business up and going.

EW: Tell me about that?

RF: As a freshman I was trying to figure out a way to cover my tuition. I came up with an idea to calculate the cost to update to more energy efficient and lower maintenance energy solutions for the Universities older buildings. Things we take for granted today, like LED or energy efficient florescent lighting, along with calculating the saving and incentives the school would realize over time. The University liked the idea, along with other schools in the area, and I grew the business to about 100 employees.

EW: What then?

RF: I was accepted to Harvard Business School (HBS) after graduation. In fact, the only reason I immediately got in was because I had shown some acumen with my business as an undergrad. However, the schedule for graduate school didn’t have the flexibility I enjoyed as an undergrad, so I backed out of my business.

EW: You were a political science major as an undergrad, correct? So, you had the political bug back then?

RF: I had been a congressional page when I was a junior in high school. But Congressman Bob Dornan once told me, ‘Randy, don’t do this job until you know how your mortgage will be paid.’ In other words, if you need an elected position to pay your bills, you will be focused on reelection, not your mission.

EW: Sage advice, so what did you do after Harvard?

RF: Right after business school I served as the righthand man to the CEO of Circuit City on a startup venture. I learned a lot, particularly what not to do. Like, don’t be a corporate CEO and launch a startup at the same time, you have to focus on one thing and give it everything you have. Then a friend from HBS asked me to help him with a business that leveraged shopping data for retail grocery chains. After a few years we sold the intellectual property to the world’s largest supermarket company.

EW: Nice, then you did a third?

RF: I had worked really hard in my first two businesses and through school, and I thought, ‘Hey maybe I’m done.’ I was 28 years old and moved back to Florida. A year into that, a business professor of mine, who went to Las Vegas to be the COO of Harrah’s Entertainment (now Caesar’s Entertainment), called and asked me to do predictive modeling and analytics, much like what I had done in the grocery industry, for them. That led to a company which provided that information to casino’s around the world. ⊲ A PRI L 2019 : 47

“I suppose my biggest surprise was how effective I became approaching this job the same way I approached my businesses, as an innovating, problem solving, risk assessing entrepreneurial change agent.” – Randy Fine

EW: Didn’t Trump try and hire you?

RF: Yes, he flew me to New York, this was even before The Apprentice. He liked what I had done for Harrah’s, I thought I would get a client, but he wanted me to come to work for him.

EW: What was he like?

RF: He was much more gracious and personable than I had assumed. Very focused and driven, but I wasn’t interested, really in working for anyone. I’m not at all unhappy with my choices, but I do ask myself, what if?

EW: So, you married, had children, then what?

RF: I was working crazy hours, flying all over the world, which when you are single or even married without kids, is fine. But I knew my two sons would grow up fast and I wanted to be a part of that. When my oldest turned six and I turned 40, I decided to retire, again.

EW: Now you’re a State Representative, how did that come about?

RF: I was just enjoying life and enjoying my kids and one day my son came home from school and said, ‘Dad, I hate math.’ Well, he showed me a math paper, with the problem 9 + 6 = and he had written 15, but it was marked wrong. I thought, ‘In what reality does 9 + 6 not equal 15?’ So, I went to the principal, who explained that in ‘Common Core’ you didn’t memorize, you had to draw 9 squares + 6 circles to get 15, otherwise your answer is wrong, and nothing was going to change that. You don’t tell an entrepreneur that there is only one way to do something or that something can’t be done. Then, two hours later I told my wife I wanted to run for

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public office. She said, ‘Great,’ though I think she just wanted to get me out of the house.

EW: What motives you as a legislator and what has surprised you?

RF: First, I ask myself how I will be judged 20 years from now, by my two most important constituents, my sons. When I was elected, I had never been to Tallahassee, nor did I know what the roles or process were. Most individuals there are semi-professional politicians. I suppose my biggest surprise was how effective I became approaching this job the same way I approached my businesses, as an innovating, problem solving, risk assessing entrepreneurial change agent. I’ve learned a lot, particularly about filtering or regulating my comments. In business you can be outspoken, you need to be; in politics you have to be more careful.

EW: How did the Lagoon become such an important issue to you?

RF: When hurricane Irma came through, it led to 35 continuous days of sewage release into the Lagoon. Who moved here to experience that? In addition, what is more important for government to do, than manage infrastructure? There are a lot of opinions about what is causing the Lagoon problems and ideas about the solutions. But let’s be honest, before you can ask residents to cut down on fertilizer, you have to stop dumping millions of gallons of sewage, day after day, into the lagoon. ◆

U N D E R

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N O M I N AT I O N S N O W O P E N C E L E B R AT I N G S PAC E C OA S T B U S I N E S S LEADERS UNDER 40 N O M I N AT E AT S P A C E C O A S T B U S I N E S S . C O M

Without a Heart, it’s just a machine. So in 1971, a little Heart built a different kind of airline—one that made sure everyone could fly. Everyone has important places to go. So we invented low-fares to help them get there. To us, you’re not 1A or 17B. You’re a person with a name, like Steve. Here, we think everyone deserves to feel special, no matter where you sit or how much you fly. And with all the places we’re going next, we’ll always put you first, because our love of People is still our most powerful fuel. Some say we do things differently. We say, why would we do things any other way? Without a Heart, it’s just a machine.