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Once again showing more hustle and bustle than the top 100 Interior Design Giants, the second 100 Giantsearned $425,634,285 for our 2008 reporting period, up 25 percent from the previous year—the top group’s increase was only 15 percent. Both beat their own earnings projections by more than 10 percent, but interior design continues to account for a larger share of earnings for the second group (73 percent) than for the top group (59 percent). In fact, 35 of the second Giants report that all their income derives from interior design. (Only 17 of the top Giants claim that distinction, with architecture, engineering, facilities management, and industrial design playing a larger part.) The most earned by a single second Giant was $7,325,000, up 25 percent; the least was $1,700,000, up 13 percent. As always, corporate office work was the most active sector for both sets of Giants, but hospitality, which commands the highest average fees per hour, has been growing steadily over the past five years for the second 100 Giants, consistently coming in just behind offices and now accounting for 29 percent of earnings. Conversely, hospitality has been something of a roller
number
— and gaining
Idea/Span designed Turner Broadcasting System in Atlanta.
coaster for the top 100 Giants, now generating only 17 percent of earnings. After hospitality, offices commanded the highest hourly fees, followed by the ever fascinating “other” category, which com prisesgovernment, retail, education, culture and entertainment, residential, health care and as sisted living, and transportation. The value of the second 100 Giants’ fixtures, furnishings, and construction was $10,215,788,968, up 19 percent, compared with the top 100’s tally, which rose only 15 percent. Total space designed was 192,179,056 square feet, up 8 percent versus 3 percent for the top 100. However, before we be come too entranced by the get-up-and-go of the second 100, we should note that their earnings per square foot installed are only three quarters that of the top 100 Giants, the projects’ dollar value Continued on page 172.
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giants200 Firm (headquarters | website) Tsoi/Kobus & Associates (cambridge, massachusetts | tka-architects.com) Interprise (addison, texas | interprisedesign.com) Ziegler Cooper Architects (houston | zieglercooper.com) Space (chicago | thinkspace.biz) McCall Design Group (san francisco | mccalldesign.com) Wolcott Architecture Interiors (los angeles | wolcottai.com) Veenendaalcave (atlanta | vcave.com) Carrier Johnson (san diego | carrierjohnson.com) Looney & Associates (dallas | looney-associates.com) Fxfowle Architects (new york | fxfowle.com) OPX (washington, d.c. | opxglobal.com) Gary Lee Partners (chicago | garyleepartners.com) Granary Associates (philadelphia | granaryassoc.com) Graham Downes Architecture (san diego | grahamdownes.com) Anderson Mikos Architects (oakbrook terrace, illinois | andersonmikos.com) WATG (honolulu | watg.com) Ratcliff (emeryville, california | ratcliffarch.com) Arcturis (st. louis | arcturis.com) OTJ Architects (washington, d.c. | otj.com) Interior Space International (chicago | epstein-isi.com) Ronald Schmidt & Associates (englewood, new jersey | rsaaia.com) Chute Gerdeman (columbus, ohio | chutegerdeman.com) KZF Design (cincinnati | kzf.com) Westar Architects (las vegas | wagnarchitects.com) H. Hendy Associates (newport beach, california | hhendy.com) Cagley & Tanner (las vegas | cagleyandtanner.com) RYA Design Consultancy (dallas | rya.com) Hendrick (atlanta | hendrickinc.com) Butler Rogers Baskett Architects (new york | brb.com) OZ Architecture (denver | ozarch.com) Susman Tisdale Gayle (austin, texas | stgarchitects.com) Zeffdesign (new york | zeffdesign.com) Pollack Architecture (san francisco | pollackarch.com) ABA (las vegas | abalv.com) Cheryl Rowley Design (los angeles | cherylrowleydesign.com) BLT Architects (philadelphia | blta.com) SFA Design (santa barbara, california | sfadesign.com) Spector Group (new york | spectorgroup.com) Whitney (oak brook, illinois | whitneydesign.com) GBD Architects (portland, oregon | gbdarchitects.com) Robert A.M. Stern Architects (new york | ramsa.com) KNA Interior Design (los angeles | knadesign.com) Faulkner Design Group (dallas | faulknerdesign.com) Style Interior Design (irvine, california | style-interiors.com) Burkettdesign (denver | burkettdesign.com)
design Fees
Value
Sq. Ft.
(millions)
(millions)
(millions)
$7.325 $7.200 $7.160 $7.000 $7.000 $7.000 $6.866 $6.858 $6.800 $6.800 $6.750 $6.750 $6.630 $6.600 $6.590 $6.416 $6.320 $6.319 $6.259 $6.249 $6.200 $6.100 $6.027 $5.865 $5.850 $5.719 $5.689 $5.651 $5.600 $5.436 $5.214 $5.200 $5.200 $5.175 $4.940 $4.936 $4.830 $4.800 $4.776 $4.751 $4.550 $4.400 $4.400 $4.383 $4.342
$90.85 $70.00 $152.00 $400.00 $110.00 $105.00 $20.13 $254.00 $200.00 $136.00 $135.00 $115.00 NR $25.00 $48.72 NR NR $84.00 $40.00 $625.00 $120.00 NR $161.00 NR $66.38 $126.00 $244.15 $130.00 $50.00 NR $10.08 $200.00 $56.81 $265.00 NR $30.00 $30.00 $105.00 $75.00 $45.00 $10.00 $837.43 $595.00 $63.00 $173.67
0.72 2.80 2.50 5.00 2.00 2.00 3.90 2.54 3.00 0.75 1.93 1.20 NR 1.10 4.90 NR NR 1.40 4.10 15.00 3.00 NR 11.11 NR 2.00 1.83 2.12 6.50 1.30 NR 0.69 1.00 1.06 NR 3.20 1.70 0.20 1.00 3.00 2.00 0.30 4.12 1.30 4.65 2.89
design Staff 25 43 39 105 40 43 50 24 42 20 23 34 59 34 17 52 35 54 48 41 36 37 30 25 32 21 37 27 25 32 28 26 30 22 33 12 16 29 31 24 18 15 21 15 31
Rank 2007 96 92 105 75 74 90 99 91 125 148 115 79 117 111 81 157 113 126 120 100 116 142 124 129 94 114 103 131 110 173 122 136 121 154 118 164 133 112
El San Juan Hotel & Casino in Puerto Rico is by Dupoux Design.
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courtesy of el san juan hotel & casino
work Installed
Rank 2008 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145
giants200 Rank 2008 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 170
Firm (headquarters | website) Haverson Architecture and Design (greenwich, connecticut | haversonarchitecture.com) Yates-Silverman (las vegas | yates-silverman.com) Heitz Parsons Sadek (west palm beach, florida | heitz-parsons-sadek.com) Davis Carter Scott (mclean, virginia | dcsdesign.com) Biber Partnership (summit, new jersey | tbpaia.com) Mojo Stumer Associates (greenvale, new york | mojostumer.com) Rothenberg Sawasy Architects (los angeles | rsala.com) Vitetta (philadelphia | vitetta.com) SKB Architecture & Design (washington, d.c. | skbarch.com) Goettsch Partners (chicago | gpchicago.com) Hatch Design Group (costa mesa, california | hatchdesign.com) Reel Grobman & Associates (san jose, california | reelgrobman.com) Adache Group Architects (fort lauderdale, florida | adache.com) Meyer Design (ardmore, pennsylvania | meyerdesigninc.com) Puccini Group (san francisco | puccinigroup.com) AAI (san jose, california | aaidesign.com) Design Development Company (agoura hills, california | designdevelopment-group.com) Loffredo Brooks Architects (new york | lbarch.com) Carson Design Associates (carmel, indiana | carsondesign.com) Shea (minneapolis | shealink.com) SOSH Architects (atlantic city | sosharch.com) Phillips Architecture (raleigh, north carolina | phillipsarch.com) Cleo Design (las vegas | cleo-design.com) EDI Architecture (houston | ediarchitecture.com) Partridge Architects (philadelphia | partridgearch.com) Core Architecture + Design (washington, d.c. | coredc.com) J. Banks Design Group (hilton head island, south carolina | jbanksdesign.com) Rowland Design (indianapolis | rowlanddesign.com) EDG Interior Architecture + Design (san rafael, california | edgdesign.com) Spacesmith (new york | spacesmith.net) RD Jones & Associates (baltimore | rdjones.com) Dyer Brown & Associates, Architects (boston | dyerbrown.com) IEI Group (philadelphia | ieigroup.com) GRAD Associates (newark | gradarchitects.com) RNL (denver | rnldesign.com) Idea/Span (atlanta | idea-span.com) Design Directions (marietta, georgia | designdirectionsinc.com) Looney Ricks Kiss (memphis | lrk.com) Dupoux Design (new york | dupouxdesign.com) Lauckgroup (dallas | lauckgroup.com) Hopping Kovach Grinnell (vancouver, british columbia | hkgdesign.com) Ir2窶的nterior Resource (san diego | ir2.com) Vivian/Nichols Associates (dallas | vivian-nichols.com) Inarch (new york | inarch.net) Marvin Stein & Associates (seattle | marvinstein.com) RDH & Associates (addison, texas | rdhassociates.net) Cole Martinez Curtis and Associates (los angeles | cmcadesign.com) Design Collective (columbus, ohio | dcollective.com) Designplan (indianapolis | designplaninc.com) Gray Design Group (st. louis | graydesigngroup.com) Paradigm Design Group (cypress, texas | paradigm-design.com) Orsini Design Associates (new york | orsinidesignassociates.com) Cuningham Group Architecture (minneapolis | cuningham.com) HVScompass Interior Design (rockville, maryland | hvscompass.com) Ruys & Company (atlanta | ruys.com)
interiordesign.net july.08
work Installed
design Fees
Value
Sq. Ft.
(millions)
(millions)
(millions)
$45.00 $200.00 $68.00 NR $25.20 $30.00 $24.00 $21.00 $42.80 NR $146.71 $150.00 $13.00 $123.12 $44.70 $58.00 $49.00 $85.00 $52.00 $55.00 $300.00 $58.00 NR $77.00 $31.03 $24.00 $57.25 NR $45.00 $8.00 NR $40.00 $30.00 $49.50 NR $70.00 $88.00 $19.29 $120.00 $60.00 $28.78 $11.50 $101.89 $18.00 $65.00 $200.00 $125.00 $26.00 NR $245.85 $7.20 NR NR $28.77 $20.00
0.27 NR 1.45 NR 1.60 0.20 0.52 1.10 0.61 1.00 0.34 1.80 1.70 2.98 0.70 5.00 0.40 0.80 1.90 0.55 0.75 1.40 4.13 1.49 0.58 0.24 NR NR 0.40 0.35 NR 1.50 1.50 0.55 NR 1.27 3.30 1.30 0.73 0.90 0.35 1.30 1.50 0.68 NR 0.41 1.75 NR 1.25 2.98 NR NR 1.88 1.84 0.50
$4.250 $4.100 $4.068 $4.003 $3.970 $3.906 $3.900 $3.900 $3.854 $3.852 $3.807 $3.800 $3.800 $3.667 $3.610 $3.600 $3.575 $3.574 $3.520 $3.500 $3.366 $3.315 $3.144 $3.100 $3.089 $3.040 $2.926 $2.925 $2.900 $2.890 $2.700 $2.600 $2.600 $2.520 $2.504 $2.499 $2.410 $2.400 $2.389 $2.340 $2.238 $2.109 $2.095 $2.068 $2.019 $2.000 $2.000 $1.917 $1.869 $1.800 $1.753 $1.752 $1.750 $1.726 $1.700
design Staff 15 30 23 23 14 21 44 29 28 14 29 25 22 38 28 25 13 20 48 20 21 22 17 11 23 17 19 26 21 23 22 21 13 14 23 19 15 20 21 25 14 14 15 15 15 8 12 17 14 25 9 3 159 15 7
Rank 2007 140 146 153 123 132 135 168 128 152 158 139 134 159 163 143 167 176 165 119 172 166 137 180 161 145 171 169 182 170 181 185 179 196 151 190 178 183 197 147 194 188 175 187 184 189 195
185 From left: Lauckgroup designed Tocquigny in Austin, Texas. RYA Design Consultancy’s Shinsegae department store is in Seoul, South Korea.
courtesy of shinsegae
roughly one third less. Interior design staff increased5 percent, to 2,725, not much of a showing compared to the top Giants’ 13 percent. The second 100 also billed fewer working hours. At the same time, however, earnings per employee rose 11 percent, an increase more than double that of the top 100. After five years during which renovation projects accounted for a small majority of the second 100 Giants’ work, the tables turned this year: New construction took the lead. International jobs rose from 5.3 percent to 8.6 percent but still lagged behind the top 100’s 14.1 percent. Over the past two years, the second 100 Giantshave considerably increased the presence of sustainability and branding experts.
joe aker/aker/zvonkovic photography
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The number of firms with green concerns in their mission statements has risen to 56, fewer than the top 100’s 68 firms but a 71 percent in crease nonetheless. The second 100 specified $446,207,200 in green product, just under 15 percent of total expenditures on fixtures and furnishings. That’s compared with 34 percent for the top 100. On average, government, educational, corpo rate office, and health-care clients are the most receptive to green design. Under 14 percent of the interior design staff at second 100 Giant firms is LEED-accredited, as opposed to 44 percent for the top 100. Eleven firms follow LEED guidelines at least 75 percent of the time, but 18 haven’t had a chance to follow them at all. Clearly, a better class of client is indicated. —Judith Davidsen
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giants200
% of Fees by Project Type Corporate Office Hospitality Retail Health Care/Assisted Living Residential Educational Government Museum/Cultural Transportation Other Total:
2007 Actual Fees $158,872,686 $122,407,188 $33,225,844 $32,128,620 $27,637,315 $18,007,434 $15,691,946 $5,131,637 $379,593 $12,152,024 $425,634,285
% of Fees 37.33% 28.76% 7.81% 7.55% 6.49% 4.23% 3.69% 1.21% 0.09% 2.86% 100.00%
177
from left: mark ballogg; michael moran
126
from left: darius kuzmickas; john horner
From left: Cagley & Tanner redesigned Go guest rooms at the Flamingo Las Vegas. Battery Ventures in Waltham, Massachusetts, is by Dyer Brown & Associates, Architects. Opposite, from left: Anderson Mikos Architects designed the emergency department at Advocate Good Shepherd Hospital in Barrington, Illinois. Core Architecture + Design’s Brasserie Beck is in Washington, D.C.
115 171
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% of Fees by Project Type Corporate Office Hospitality Retail Health Care/Assisted Living Residential Educational Government Museum/Cultural Transportation Other Total:
2008 Forecasted Fees $168,152,135 $129,169,143 $36,060,119 $37,365,572 $31,526,920 $17,538,299 $15,230,148 $8,475,320 $353,380 $11,653,570 $455,524,605
% of Fees 36.9% 28.4% 7.9% 8.2% 6.9% 3.9% 3.3% 1.9% 0.1% 2.6% 100.00%
fee scales title Principal/Partner Project Manager Designer Other Design Staff
Annual Salary (Median) $140,000 $85,000 $56,750 $47,000
Hourly Rate (Median) $200 $145 $100 $85 100.00%
148
from left: iomedia; thomas watkins
Right: Heitz Parsons Sadek designed Yi Cafe at the Shangri-La Hotel in Xian, China. Opposite, from left: Zeffdesign and Graham Downes Architecture collaborated on a master plan for a mixed-use development in Las Vegas. Looney & Associates designed Tennessee’s Chattanoogan.
kevin lee
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new to the second 100 giants firm 2008 Rank Fxfowle Architects 110 Chute Gerdeman 122 BLT Architects 136 Spector Group 138 GBD Architects 140 Robert A.M. Stern Architects 141 Faulkner Design Group 143 Vitetta 153 AAI 161 Carson Design Associates 164 SOSH Architects 166 Phillips Architecture 167 Dupoux Design 184 Vivian/Nichols Associates 188 Paradigm Design Group 196 HVScompass Interior Design 199
101
jeffrey totaro/esto
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from left: paul bardagjy; bill crofton
giants200
Opposite: Tsoi/Kobus & Associates designed Boston Medical Center’s Moakley Building. From left: Kolar Advertising and Marketing in Austin, Texas, is by Susman Tisdale Gayle. Whitney designed Gibson Electric & Technology Solutions in Downers Grove, Illinois.
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giants200 MethodologyThe second installment of the two-part annual business survey of Interior Design Giants comprises
the second 100 largest firms ranked by interior design fees for the 12-month period ending December 31, 2007. The first 100 firms’ ranking was published in January 2008. Interior design fees include fees attributed to: 1. All types of interiors work, including commercial office, hospitality, retail, medical, and residential. 2. All aspects of a firm’s interior design practice, from strategic planning and programming to design and project management. 3. Fees paid to a firm for work performed by employees and independent contractors who are full-time staff equivalent. Interior design fees do not include revenues paid to a firm and remitted to subcontractors that are not considered full-time staff equivalent. For example, certain firms attract work that is subcontracted to a local firm. The originating firm may collect all the fees and retain a management or generation fee, paying the remainder to the performing firm. The amounts paid to the latter are not included in the fees of the collecting firm in determining its ranking. The data was compiled and analyzed by the Interior Design market research staff in New York: research director Wing Leung and research manager Laura Girmsheid. Judith Davidsen is a frequent contributor to Interior Design.
175
118
2008 design Fees $4,400,000 $5,200,000 $1,752,550 $6,320,000 $6,750,000 $5,865,000 $4,400,000 $4,830,313 $6,800,000 $3,500,000
2007 design Fees $1,370,000 $2,358,000 $795,142 $3,075,000 $3,494,114 $3,575,000 $2,819,000 $3,172,188 $4,500,000 $2,320,000
% Change 221% 121% 120% 106% 93% 64% 56% 52% 51% 51%
Rank 143 132 196 117 111 124 142 137 109 165
140
from left: sam fentress; tony soluri
Firm Faulkner Design Group Zeffdesign Paradigm Design Group Ratcliff OPX Westar Architects KNA Interior Design SFA Design Looney & Associates Shea
from top: mikiko kikuyama; sally schoolmaster
Fastest-Growing second 100 (By % Change)
112 Opposite, from top: Spacesmith’s CAVA computer store is at the School of Visual Arts, New York. GBD Architects designed the Gerding Theater at the Armory in Portland, Oregon. From left: The Knoll showroom in St. Louis is by Arcturis. Gary Lee Partners designed the Chicago restaurant Sepia.
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