1 minute read
Altered States
4TH YEAR ON THE LIST
Doppel uses vibrating rhythms on the inside of a user’s wrist to reduce stress and increase focus. Epic Games
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KEY INSIGHT
From “nootropics” to neuroenhancers, the consumer market for altering our mental state is growing. Products are emerging to help you achieve everything from escape to enhancement.
EXAMPLES
Consumers are seeking altered states, from high-tech enhancement to synthetic escapes. These products are designed to strengthen our mental performance and agility, help us disconnect and relax, and give us pleasure. Despite thin evidence supporting the claimed benefits, personal experimentation is booming.
DISRUPTIVE IMPACT
In a March 2021 survey by employment website Indeed, 52% of respondents reported feeling burned out. More than two-thirds believed their burnout worsened during the pandemic. People are struggling to navigate this uncertain terrain, so it’s no surprise that more of us are seeking artificial ways to temporarily change our moods and optimize ourselves.
EMERGING PLAYERS
• Walletmor • Muse • Sens.ai • Kin Euphorics
