Key Questions

We recommend using this report to support your strategic foresight activity in the coming year. Every executive team should begin by asking these questions:

1

 Is our company effectively tracking disruptive forces impacting the future of work, culture, and play?

 Do our employees understand this position?

 Which trends require a deeper understanding?

2

 How should our organization reimagine our physical and digital workspaces?

 Some teams may first need to ask:

Do we even have a data hygiene or data governance policy?

 Can we develop hybrid entertainment and cultural experiences that can flex and scale along with technology?

3

 How does the growth of digital fashion, NFTs and eSports inform our business?

 If we sourced more data, could we develop new insights about our customers?

 What knock-on effects can we leverage for growth?