Key Questions

We recommend using this report to support your strategic foresight activity in the coming year. Every executive team should begin by asking these questions:

1

 How could home-based diagnostic systems disrupt our business?

 If direct-to-consumer tests threaten our profitability, can we develop new products or services to compete with upstarts?

2

 How might DIY consumer health products unlock new growth opportunities for our business?

 If we sourced more biometric data, could we develop new insights about our customers?

3

 What parts of our business make us a target for disruption?

 How could new business models introduced by emerging players in health tech, wearables, and fitness pose a threat?