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KEY QUESTIONS
Health & Medicine
Key Questions
We recommend using this report to support your strategic foresight activity in the coming year. Every executive team should begin by
1 How could home-based diagnostic systems disrupt our business?
asking these questions: If direct-to-consumer tests threaten our profitability, can we develop new products or services to compete with upstarts?
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2 How might DIY consumer health products unlock new growth opportunities for our business? If we sourced more biometric data, could we develop new insights about our customers?
3 What parts of our business make us a target for disruption? How could new business models introduced by emerging players in health tech, wearables, and fitness pose a threat?
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