Direct-to-Consumer Health Care Models

2ND YEAR ON THE LIST

Subscription-based health care providers like Forward monitor members from home and market 24/7 access to a care team.

KEY INSIGHT

Membership-based services and health tech startups are creating new models that better fit the needs and lifestyles of younger, digitally savvy generations.

EXAMPLES

San Francisco–based Forward, buoyed by $225 million from investors, will expand nationwide with its preventive health care memberships that use technologies to remotely diagnose and treat patients. Initial visits include biometric body scanning, a blood panel, genetic analysis, skin screening, and a mental health assessment. Similarly, concierge medical provider One Medical offers 24/7 access to virtual care and uses connected devices and wearables to manage existing conditions. Canadian company Tia Health specializes in women’s health and offers unlimited messaging and same-day appointments. Sweetch is a startup that uses AI to manage chronic conditions by timing personalized interventions to boost your likelihood of responding.

DISRUPTIVE IMPACT

This next generation of care relies on home diagnostics, self-monitoring, and telemedicine. As more consumers seek out convenient, on-demand health care, the tech-enabled services will threaten traditional primary care models.

EMERGING PLAYERS

• Forward • Tia Health • Higi • mPort • Crossover Health