Key Questions

We recommend using this report to support your strategic foresight activity in the coming year. Every executive team should begin by asking these questions:

1

 What parts of our business model and value chain are experiencing the greatest inefficiency?

 How are we addressing the rising consumer demand for greater sustainability?

2

 What new types of data might we unlock by implementing more technological solutions into our processes?

 How might we use that data to reach new markets or enhance our offerings?

3

 What entirely new ways of doing business might be possible in the next few years as these technologies improve?

 How might we get our products to customers differently in five years?