28 In-flight rejuvenation

In-flight rejuvenation

Air travel channels spa-like comforts and wellness recharges for travelers.

Airlines are updating accommodations in the air, creating spaces of comfort and rejuvenation for travelers to enjoy throughout their journey.

Singapore Airlines announced a new partnership with Golden Door, bringing the top spa resort’s wellness retreat experiences to the skies. From January 2022, fliers aboard the Los Angeles to Singapore route can view relaxing in-flight meditation videos, take exercise courses, choose from new gourmet menus, and even participate in sleep education courses during their 17-hour direct flight. Golden Door’s goal, according to COO Kathy Van Ness, “is to affect every single person inside that plane in a positive way.”

Superbusiness minisuites, with doors for privacy and reclining chairs for ultimate comfort, are gradually replacing traditional first-class seating. Qatar Airways has offered Qsuites with closed-off spaces since 2017, and now Delta, China Eastern, JetBlue, British Airways, Shanghai Airlines and Air China will offer similar facilities. Why it’s interesting The journey is as important as the destination, and airlines are betting on travelers’ thirst for comfort every step of the way with revolutionary luxury offerings.