33 Superfollowers

Superfollowers

Digital creators are making money from their content with new in-app subscriptions on social platforms.

Social media apps are allowing users to monetize their content without using third-party apps, creating new tiers within their creator communities.

Twitter launched Super Follows in September 2021—a new feature that allows paying Tweeters to view subscriber-only content. It allows content creators to tweet out exclusively to their Super Followers and at the time of writing is limited to Twitter iOS app users in the United States who elected to test the feature. Super Follows users can charge from $2.99 to $9.99 a month through payment app Stripe, and can earn up to 97% of their subscription revenue after third-party fees until they reach earnings of $50,000 across all Twitter monetization products. After that, they can earn up to 80% of their revenue after third-party fees.

Twitter is also testing Professional Profiles for businesses. Since April 2021, businesses with Twitter accounts have unique setups to display specific information about their brand or company directly on their profile. The additions include a verification badge, business category, and a section for broader business information, such as hours or location.

Tumblr also launched a new subscription feature in September 2021, open to all users in the United States. Its Post Plus offering allows creators to post only to subscribed followers, similar to Twitter’s Super Follows. Tumblr posters can charge from $1.99 to $9.99 a month, and can paywall existing content, not only new posts.

Why it’s interesting Social platforms are evolving to offer more than entertainment in multimedia content. Boosted features and incentives to attract, gain and maintain a significant following are driving creativity and enhancing conversations for creators and consumers on social media.