1 minute read
46 Blue Zones diets
Blue Zones diets
Brands and communities are embracing Blue Zones lifestyles in the pursuit of health and wellness.
Advertisement
Blue Zones residents live longer and healthier lives compared to those in other parts of the world, and signs collectively point to holistic, integrated wellness habits as the main cause. Ikaria in Greece, Okinawa in Japan, the Ogliastra region of Sardinia, Loma Linda in California, and the Nicoya Peninsula, Costa Rica, have all been identified as Blue Zones. Research shows that people living here are part of communities that focus on collective care, food in moderation, and sustainable habits. Outsiders can now adopt the meals and practices that make Blue Zones residents so healthy.
Bush’s Beans introduced a new Blue Zones line of organic plant-based toppings for meals and soups in October 2021. Beans, which are considered a “longevity food all-star” by the Blue Zones organization, are at the center of the collaborative offering. Bush’s senior vice president of marketing, Stephen Palacios, said this new product line “makes it easy for anyone, anywhere to eat more like the longest-living cultures in the world.”
A neighborhood in Tucson, Arizona, has repurposed an abandoned school as a community food hub, inspired by the collaborative nature of Blue Zones communities. The Midtown Farm, a small-scale group, plants seeds and harvests affordable food for the local community, which is predominantly Latino and Indigenous. Using rainwater harvesting systems and collective workshops to involve the community, the initiative is checking multiple boxes when it comes to Blue Zones lifestyle habits.
Why it’s interesting Living life intentionally, with moderation and community in mind, has brought Blue Zones lifestyles into the mainstream, as many around the world attempt to adopt more holistic wellness habits. Due to heightened focus on health, consumers are looking for healthy habits of collective care, and Blue Zones diets offer a formula for that.
