52 Mineral skincare

Mineral skincare

Skincare gets elemental—brands are now taking inspiration from ancient Indo-Asian beauty rituals by adding precious metals to their formulas.

Niod, sister brand to The Ordinary, launched a skin serum with copper peptides in September 2021. Copper peptides have wound-healing and antiinflammatory properties, play an essential role in skin growth, and also stimulate collagen and elastin, alongside other benefits, making them a potent ingredient in skincare formulas.

Cult Polish pharmacy skincare brand Tolpa launched a face mask with silver microparticles in July 2021. The mask is exfoliating, antibacterial, and helps lighten hyperpigmentation. African Botanics released its Silver Rescue Cream with colloidal silver—known for its antimicrobial and healing properties—in May 2021.

Why it’s interesting After a tumultuous two years, consumers are looking for extra indulgence in their self-care rituals and turning to mineral skincare for a dose of luxurious pampering.