Spartan Daily Media Kit - Spring 2019

spartan daily

media kit

spring 2019 off-campus

Nicholas Zamora / Spartan Daily

ABOUT THE SPARTAN DAILY

Established in 1934, The Spartan Daily is an award-winning publication at San Jose State University. The editorial staff works hard to print a broadsheet newspaper every Tuesday, Wednesday and Thursday during the academic year and updates its online coverage daily. Each week, 5,000 copies are distributed three days consecutively to strategic locations around campus and the San Jose community.

S VOL. 152, NO.17 | TUESDAY, MARCH 5, 2019 | SINCE 1934

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By W ity Tommie Smith athletes inon and Raja moh on the Olympic John Carlos raised athei r anfists pod Sa n Whe initi of Jo se racism in the Uni ium in protest n th syst was at e id St at ematic in Badg ed its ea of mem itially first- e Uni th pl pr used their perform ted States. Smi in iti eth to pr bers invo anned e prog er SJ ve ram evCar rs ity at ive ogand los ra to co ance in the 200 de sig last we SU H vario int out lved we out, facu m earning the gold ex a fe re ex ne d us ek lty ct st ter th e lle-me spri fo How sticker w hund pectin and an r stu –nt, proj or ga ni za icke rs s. re d g fully ever, de nt re pr ecresp of th a platform for thei bronze medals tio ts th s ca re ns , vely es e e grou en,tinas mpu leased 8,7 progra r activism. TheonDancampus.they’reecti g m su ps s in 00 er co remembered 50 vo s re ir silen cc stick mm lv ed an d Nat ha t gest pr ers to essure years later and with isand pr esent unity. n-Ro th 37 Th og e bert e stan ram to the continued diffe Th s, s. rent stickame sista nt of es as So ci e Bi om resistance to opp ds as athprtest gr nt ou so et ps e de r Latin y an ed ic al ression and at En d pa of raci rt th e nggiin C en x St ud neee in du m entsm. te r in g en Ch errin an STAF F

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By Victoria Franco

We believe in not only offering marketing services to students by students, but to also provide our audiences with an accurate representation of life.

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Students declare housing crisis, demand change from Papazian

Sociology senior Elsa Salgado begins her opening statement at the Student Homeless Alliance news conference in front of the

While the Daily strives to uphold traditional print journalism, our products continue to grow and adapt your potential customers. The Daily is completely student-run, with the goal of training students into becoming successful communicators.

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STAFF WRITER

VICENTE VERA | SPARTAN DAILY

Student Homeless Alliance President Mayra Bernabe fixes her microphone before speaking about the demands the group has for unhoused students.

Stepping up to the microphone with a shaky voice and a dozen cameras pointed in her direction, sociology senior Saline Chandler shared her story of homelessness at the Student Homeless Alliance news conference on Monday.

As KPIX, ABC News and KGO cameras pointed toward the podium, Chandler and other speakers helped the alliance garner the attention of media all over the Bay Area.

When President Myra Bernabe went to speak, she announced that the alliance had, in fact, secured a meeting with San Jose State President Mary Papazian set for today.

The group organized the conference in front of the Tommie Smith and John Carlos statue after months of unsuccessful attempts to reach Papazian.

Frustrated by what Mayra Bernabe, president of the alliance, called a “lack of will and determination from the administration,” she hoped to rally students into flooding Papazian’s office with phone calls declaring

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MAURICIO LA PLANTE | SPARTAN DAILY

Tommie Smith and John Carlos statue on Monday.

nsul e wa a m or vo lv em d s in no sor OLYMPIC “A PROJ impo tant, y. e en he va tio n rt an way re su m ECT FORfuHUMA n an t N wo RIGHT e of rk in Sce of re alized d stude comm is su Jose State San Mos the prof inte rd isc the unic ch ization Unive a fo ’ss ties and nt to sh to t or at in1968 the es are rsity iplin rm al ic not sganiza sional them I re aliz ow of f th g, I waOlymp world ar y tions one Game tailo nt ed ei

SJSU administration officials schedule meeting for today with Student Homeless Alliance

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their support for the organization’s demands.

Bernabe explained that the Monday news conference and call-in was orchestrated after the alliance secured its Tuesday meeting with the SJSU president. Three of its members, along with Bernabe, will be attending the meeting.

“When we heard about the meeting, we were like, ‘OK, do we want to have anything prior to that?’” she said. “We want to be very transparent about what we are doing.”

Christine Hutchins, senior associate vice president for strategic communication and marketing, said that Papazian is looking forward to sitting down with the alliance.

“What we’re looking for right now . . . are sustainable long term solutions and figuring

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‘I am the face of homelessness’

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By Kunal Mehta

STAFF WRITER

After growing up as a foster child, sociology senior Saline Chandler faced homelessness during her early years at San Jose State.

“I am the face of homelessness,” Chandler said at the Student Homeless Alliance press conference on Monday.

Chandler was homeless during 2011 and 2012.

Despite having housing as a freshman, she had nowhere to go during winter break and ended up sleeping on the streets.

“I was told that I would get housing when I come to San Jose State, and they only secured that for the two semesters, not

Saline Chandler sociology senior

on benches around campus, and I slept in homeless shelters that weren’t really suitable.”

She got a car the next year from her birth mother, but that came with its own problems.

Chandler said that while she was able to sleep in it, she also racked up parking tickets and EXPERIENCE | Page 2

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including the winter break, which is when I found myself homeless for the first time,” Chandler said.

That winter, Chandler had no car and didn’t know where to go for help.

“I literally slept outside, and that’s why I got pneumonia,” she said. “I slept behind a grocery store, I slept on the light rail, I slept on bus [Route] 22, I slept

Kava naug h app ointe d, na tion appa lled

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RALLY | Page 2

MAURICIO LA PLANTE | SPARTAN DAILY

Sociology senior Saline Chandler chants with protesters demanding more protection for students having trouble with sustainable housing at SJSU.

Opinion

Sports

Vaping culture enters mainstream, it’s not so bad

A&E

Top pitcher strives to be future Navy SEAL

Associated Students unleashes piles of snow on Tower Lawn

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AUDIENCE

35,400 15,000 11,355 150,000 total SJSU students enrolled

total number of copies distributed weekly

social media followers

average monthly impressions on Twitter

Sources: SJSU IEA Office, Twitter Analytics

TOP MAJOR PROGRAMS AT SJSU UNDERGRADUATE

GRADUATE

1. PSYCHOLOGY 2. DESIGN STUDIES 3. KINESIOLOGY 4. MARKETING 5. JUSTICE STUDIES

1. LIBRARY & INFO SCIENCE 2. SOFTWARE ENGINEERING 3. ELECTRICAL ENGINEERING 4. COMPUTER ENGINEERING 5. SOCIAL WORK

STUDENT SPENDING (IN BILLIONS)

$573

total student spending

$212

total discretionary student spending

Source: Refuel 2018 College Explorer Market Research Study

DISCRETIONARY SPENDING BY CATEGORY: FOOD

$65 BILLION

AUTOMOTIVE

$30 BILLION

CLOTHING & SHOES

$21 BILLION

LAPTOPS

$18 BILLION

PERSONAL CARE

$15 BILLION

Source: Refuel 2018 College Explorer Market Research Study

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TUESDAY | 11.20.18 | VOL. 151, NO. 38 | SINCE 1934

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Comparing gender roles between first, latest Disney princesses

Gender-specific toys perpetuate

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stereotypes

More contraceptives should be geared toward men Page 9

SJSU athletes embrace idea of coed teams Page 11

MAY

FEBRUARY Su

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SPECIAL SECTION Highlighted Content 50th Anniversary of African-American Studies Empowering Women Fashion Associated Students Election Marijuana Housing Issue Spartan Selects

Feb. 21, 2019 March 28, 2019 April 9, 2019 April 16, 2019 April 18, 2019 April 30, 2019 May 8, 2019

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Volume 151 No. 12 Tuesday, 9.18.2018

restoration Community demands SERVING SAN JOSE STATE

realthat sleeping giant and is

By Winona Rajamohan ly just take back what of STAFF WRITER ours,” Jose Valle, member advothe community and Valley of cacy group Silicon Following the outrage De-Bug, said. the East San Jose commu“Mural de la Raza,” Chicano nity after a historic artist Jose in was painted by by mural was painted over Meza Velasquez, joined gathpeople late August, volunteers peace- 15 other youth ered on Sunday for a who helped him calling and artists ful demonstration Jose to paint it. the for the City of San Spanish for “mural of featured preserve Chicano culture. was people,” the mural culThe demonstration lot drawings of important Cesar as held in the parking such figures Payless tural Huerta, next to a shutdown King Chavez, Dolores ShoeSource store near University

by San Jose State and Story roads, right Valdez and mural alumnus Luiz leadthe wall where the since included historic Jr. had once stood strong er Martin Luther King it was created in 1985. as well. was Sunday was also Mexican “[Painting the mural] sparkIndependence Day, was well worth pride painful but it people ing an even greater the it in the end because up and significance to had something to look wife event and all its attendees.

Velasquez’s term to,” Meza “There used to be a Velasquez told ’ and Juanita Meza called ‘sleeping giant, event I hope that with an MURAL | Page 2 like today we can awaken

WWW.SJSUNEWS.COM/SPARTAN_DA

UNIVERSITY SINCE 1934

ILY

WINONA RAJAMOHAN

“Brown Side San Jose” and reading “I Love East Sunday.

Protesters hold signs on the East side on efforts in a protest mural’s restoration

is Beautiful” to show

Tuesday, 9.18.2018

| SPARTAN DAILY

Beloved administrator dies, 31 years at SJSU

WWW.SJSUNEWS.COM/SPARTAN_DAILY

Community demands restoration

By Winona Rajamohan STAFF WRITER

Following the outrage of the East San Jose community after a historic Chicano mural was painted over in late August, people gathered on Sunday for a peaceful demonstration calling for the City of San Jose to preserve Chicano culture.

The demonstration was held in the parking lot next to a shutdown Payless ShoeSource store near King and Story roads, right by the wall where the mural had once stood strong since it was created in 1985.

Sunday was also Mexican Independence Day, sparking an even greater pride and significance to the event and all its attendees.

“There used to be a term called ‘sleeping giant,’ and I hope that with an event like today we can awaken

support for the

that sleeping giant and really just take back what is ours,” Jose Valle, member of the community and advocacy group Silicon Valley De-Bug, said.

“Mural de la Raza,” was painted by artist Jose Meza Velasquez, joined by 15 other youth volunteers and artists who helped him paint it.

Spanish for “mural of the people,” the mural featured drawings of important cultural figures such as Cesar Chavez, Dolores Huerta, San Jose State University alumnus Luiz Valdez and included historic leader Martin Luther King Jr. as well. “[Painting the mural] was painful but it was well worth it in the end because people had something to look up to,” Meza Velasquez’s wife Juanita Meza Velasquez told MURAL | Page 2

WINONA RAJAMOHAN | SPARTAN DAILY

Protesters hold signs reading “I Love East Side San Jose” and “Brown is Beautiful” to show support for the mural’s restoration efforts in a protest on the East side on Sunday.

STAFF WRITER

By Hugo Vera

San Jose State University died professor Amy Strage death on Thursday. Cause of in an was not announced comemail to the campus Strage munity on Monday. faculty was part of the SJSU and for more than 30 years career NORA RAMIREZ led a storied academic exhibition at the leader- STRAGE “Tales from la Vida” which entailed her a student during the signs the book of process,” ship in many roles.

A comic book contributor Saturday.

York that it’s a lifelong King, Jr. Library on Born in New Associate Dr. Martin Luther her close friend and City, Strage earned for Student from Vice President Stacy bachelor’s degree and Faculty Success Columbia College, Barnard later Gleixner said.

University, in 1977. She Strage was a devout degree should earned a doctorate the believer that faculty teachin Philosophy from constantly hone their University of California, ing styles at each stage of Berkeley in 1984. their careers. many A lifelong educator, Strage brokered Strage a current developed and honed programs in which unique style in philosophical and past faculty members most studies artists to share their studies, educational with incomto the King ious child networked Expo, and brought and courses related to to help them Center intimate stories. n

By Nora Ramirez most- ing members Library by Cultural Heritage “Our motto is ‘representatio in a development. Strage Reyes. adjust to teaching STAFF WRITER Padilla said. “We librarian Kathy Blackmer ly taught child development collegiate setting. given that is resistance,’” we belong to culture, According to Padilla, CHAD-159 this to and belong CHAD-60 Strage was also a unificomic artists were engaged this country.”

King, Jr. various classes at SJSU. and students.

Comics Expo, Juan Argil The Martin Luther SJSU er of faculty of in the Latino Comic book artist A recipient of the the proLibrary hosted a congregation to Frederick Luis Aldama, a professor contributors who Award, She spearheaded Outstanding Service at noon felt was one of the as “Coffee with people on Saturday tireless gram known the Ohio State University his story in the anthology Strage displayed a representation from in which SJSU artists together shared his own book celebrate Latino faculty a Professor” compelled to bring book. Argil is starting arrangedevotion to teaching with the help at students can make in comics. named into an anthology. with a a publishing company members how to instruct aptly down owns was sit to raise event Aldama to ments The order end The fact that of some friends in their the start, middle and which transwilling professor of graphics imprint made “Tales From La Vida” money for charity. of their careers.

Life.” It is also publishing depth about of the book easwere able lates to “Tales From and choice to talk in “Through anime, we published the realization “Tales From La “Amy’s leadership each other’s educational the presidenthe title of the recently complete. to make parodies of book that ier to teaching styles [centered experiences over coffee.

Latino comics fans to make readers autobiographical comic trying Vida” allowed tial election. Not to on] sustainable programs Strage was also an influawareness of depicts Latinos’ experiences only find representation through similar think. laugh, but to raise not that shape the way we the creation said. to incorporate to society also in stories and experiences narrated and ential figure in what’s happening,” Argil but She knew that teaching Garcia, in the United States, doesn’t Nathaniel through comics.

Dustin OBITUARY| Page 2 developing skills climate their natal countries.

The current political children, but to apply Ricardo by 2 just immiPage COMICS| The event was hosted President Trump and varDirector and with Padilla, Executive groups has inspired Latino Comics grant Co-Founder of the

STAFF WRITER

| SPARTAN DAILY

NORA RAMIREZ | SPARTAN DAILY

A comic book contributor signs the book of a student during the “Tales from la Vida” exhibition at the Dr. Martin Luther King, Jr. Library on Saturday.

‘Tales from la Vida’ display Latino comics

Spanish

A&E

Restaurante contiene un error gramático Page 5

Page 4

sticky note

Beloved administrator dies, 31 years at SJSU

By Hugo Vera

Spider-Man game succeeds where its predecessors failed

CLASSIFIEDS

Volume 151 No. 12 SERVING SAN JOSE STATE UNIVERSITY SINCE 1934

‘Tales from la Vida’ display Latino comics

By Nora Ramirez STAFF WRITER

The Martin Luther King, Jr. Library hosted a congregation of people on Saturday at noon to celebrate Latino representation in comics.

The event was aptly named “Tales From La Vida” which translates to “Tales From Life.” It is also the title of the recently published autobiographical comic book that depicts Latinos’ experiences trying to incorporate to society not only in the United States, but also in their natal countries.

The event was hosted by Ricardo Padilla, Executive Director and Co-Founder of the Latino Comics

Sports

Men’s soccer team loses 3-0 to UOP

Expo, and brought to the King Library by Cultural Heritage Center librarian Kathy Blackmer Reyes.

According to Padilla, given that various comic artists were engaged in the Latino Comics Expo, Frederick Luis Aldama, a professor from the Ohio State University felt compelled to bring artists together into an anthology.

The fact that Aldama owns a publishing graphics imprint made the realization of the book easier to complete. “Tales From La Vida” allowed Latino comics fans to find representation through similar stories and experiences narrated through comics.

The current political climate with President Trump and immigrant groups has inspired var-

ious artists to share their most intimate stories.

“Our motto is ‘representation is resistance,’” Padilla said. “We belong to this culture, we belong to this country.”

Comic book artist Juan Argil was one of the contributors who shared his story in the anthology book. Argil is starting his own book publishing company with the help of some friends in order to raise money for charity.

“Through anime, we were able to make parodies of the presidential election. Not to make readers laugh, but to raise awareness of what’s happening,” Argil said.

Dustin Nathaniel Garcia,

A&E

Page 8

COMICS| Page 2

San Jose State University professor Amy Strage died on Thursday. Cause of death was not announced in an email to the campus community on Monday. Strage was part of the SJSU faculty for more than 30 years and led a storied academic career which entailed her leadership in many roles.

Born in New York City, Strage earned her bachelor’s degree from Barnard College, Columbia University, in 1977. She later earned a doctorate degree in Philosophy from the University of California, Berkeley in 1984.

A lifelong educator, Strage developed and honed a unique style in philosophical studies, educational studies and courses related to child development. Strage mostly taught child development CHAD-60 and CHAD-159 classes at SJSU. A recipient of the SJSU Outstanding Service Award, Strage displayed a tireless devotion to teaching faculty members how to instruct at the start, middle and end of their careers.

“Amy’s leadership and teaching styles [centered on] sustainable programs that shape the way we think.

She knew that teaching and developing skills doesn’t just apply to children, but

Spanish

Spider-Man game succeeds where its predecessors failed

Restaurante contiene un error gramático

Page 4

Page 5

STRAGE that it’s a lifelong process,” close friend and Associate Vice President for Student and Faculty Success Stacy Gleixner said.

Strage was a devout believer that faculty should constantly hone their teaching styles at each stage of their careers.

Strage brokered many programs in which current and past faculty members networked with incoming members to help them adjust to teaching in a collegiate setting.

Strage was also a unifier of faculty and students.

She spearheaded the program known as “Coffee with a Professor” in which SJSU students can make arrangements to sit down with a willing professor of their choice to talk in depth about each other’s educational experiences over coffee.

Strage was also an influential figure in the creation

Spartan Daily classified ad orders may be placed online or in person, and will appear in print and online.

To place an order online, visit: spartandaily.campusave.com

OBITUARY| Page 2

Sports Men’s soccer team loses 3-0 to UOP Page 8

STICKY NOTE

INSERTS

NEW DEALS

(FULL RUN)

(PER 5,000 COPIES)

1-4 PAGES

$390

SINGLE COLOR

$390

DEAL OF THE WEEK

$200

6-8 PAGES

$398

4 COLOR

$398

COUPON BOOK

$225

10-12 PAGES

$570

TABLING (1,000 COPIES)

$150

14-24 PAGES

$740

Client is responsible for producing and printing inserts.

Inserts must be approved and shipped 2 weeks in advance.

Need help promoting your brand?

Hire our Street Teams for $15 per hour.

Contact us for more details.

The Deal of the Week (DOW) is a restaurant exclusive ad that is 2 x 2.5 inches. DOW’s run every Thursday for an entire month so it is a great way to gain attention. DOW’s must also mention a deal for students who show a valid school id.

Please speak to a Sales Rep for more information.

SOCIAL MEDIA @SPARTANDAILY The answer for your advertising needs might not always be found in print and online ads. For this, we have created various social media packages to strategically promote your brand and/or services on our social media platforms.

Using the Spartan Daily’s Twitter, Instagram and Facebook accounts, you will be able to broadcast to those who do not read the Daily in print or online. For best results, ask a sales executive about preparing a Spartan Daily advertising bundle for you and incorporate all of our platforms for your benefit.

SOCIAL MEDIA RATES

(MIX AND MATCH ON DIFFERENT PLATFORMS)

4 Posts

$170

6 Posts

$220

8 Posts

$270

10 Posts

$320

12 Posts

$370

14 Posts

$420

ONLINE ADVERTISING

Online ads run 24 hours a day, 7 days a week.

The statistics of each ad can be measured throughout its duration.

The Spartan Daily website (www.sjsunews. com/spartan_daily) receives about 4,500 impressions per week. Each ad receives about 3,000 impressions per week.

WEBSITE ADS Banner (Top) 728px x 90px

$130

Big Rectangle (Top) 300px x 250px

$130

Big Rectangle (Bottom) 300px x 250 px

$110

Banner (Bottom) 728px x 90 px

$100

Popup Ad (Full Screen) 900 px x 900px

$90

ADVERTISING POLICY POSITIONING

RATES

All advertising positions are the option of the Publisher.

In no event will adjustments, re-runs or refunds be made because of position. Advertising orders directing insertions of advertising to a special position of designated page “or omit” will not be accepted.

Rates apply to advertising space sold to the business operated by the Advertiser. The space contracted shall not be sublet to others, nor used for purposes other than herein named. Publisher reserves the right to revise rates and terms upon 30 days written notice to the current advertiser. Rates are subject to change.

DISPUTES

CONTENT

Credit for errors shall not exceed the cost of the space occupied by such error. On multiple insertions, credit for errors will not be given after the first insertion. Claims for adjustments must be made within seven days of publication. Publisher assumes no financial responsibility for typographical errors or for omission of copy. If there are disputes or discrepancies with published advertising, the customer may deduct only the amount in question from the charge and pay the balance.

Publisher reserves the right to edit, alter or omit an advertisement submitted for publication. Publisher reserves the right to insert the word “Advertisement” at Advertiser’s expense. Publisher reserves the right to reset body type in advertising because of resemblance to type face used in news stories.

LIABILITY Advertiser and/or advertising agency or agent, assumes all liability for advertisements published (including illustrations, text, claims, etc.) and agrees to assume any and all responsibility. Advertiser agrees that the placement and publication of advertising is governed by the laws of the State of California. Advertiser agrees that the City of San Jose and the County of Santa Clara, in which the Spartan Daily is located, shall be the forum for any legal action relating to advertising placed or published.

PAYMENTS Payment may be required in full for any outstanding balance before accepting copy for publication or require cash payment with copy or both. Some retail advertisers may be temporarily extended a courtesy credit limit of up to $500 providing a completed credit application has been submitted. Spartan Daily reserves the right to restrict the use of this temporary extension.

All accounts are due and payable 15 days from billing date.

Dwight Bentel Hall, Room 209 1 Washington Sq, San Jose, CA 95192

Advertising Inquiries: spartandailyadvertising@gmail.com Advertising Adviser: Tim Hendrick Advertising Director: Nicolas Sisto Media Kit Designer: Updated by Marci Suela, 2019

P: (408) 924-3270 F: (408) 942-3282