SPASA SYNOPSIS

SPASA AUSTRALIA SYNOPSIS

745

Members

13,295

Member and consumer calls

230,000

People reached via digital and print

3

new employees

2

Consumer Expos

Launched

Leadership Convention

3 Mergers 1 Acquisition

SPLASH! Expo & Magazine

GROWTH IN EDUCATION

There are nearly 5000 Registered Training Organisations (RTOs) in Australia, ranging from large, broad-based Technical and Further Education (TAFE) institutes to private sector and enterprise-based RTOs of varying size and scope. SPASA Training remains the only RTO dedicated to the swimming pool and spa industry in Australia.

Qualifications under the SPASA Training Scope:

• Certificate III in Swimming Pool and Spa Service - CPP31212 • Certificate IV in Swimming Pool and Spa Service - CPP41312 • Certificate IV in Swimming Pool Building - CPC40808

A coming together of industry training philosophies, demographics, economics and regulatory factors has allowed SPASA to identify and embrace opportunities. These include:

• Career path development • Developing a national training culture • Reviewing current industry relevant qualifications and courses • Ensuring course affordability, accessibility and flexibility • Identifying and targeting future learners – the future workforce • Introduction of SPASA Certification and Accreditation

These opportunities have assisted SPASA to forecast the future workforce and skill development needs of the swimming pool and spa industry so that our industry continues to evolve and grow.

176

Certificate III & IV New Enrolments

1986

Units of Competency (distributed)

Trade Qualification Enrolments

253

Active Students

46% Students

Swimming Pool and Spa Service

54% Students

Swimming Pool and Spa Building

SPASA’s efforts to raise awareness of the swimming pool and spa industry as a career of choice has continued to grow substantially throughout 2017.

For many participants within the swimming pool and spa industry, the sector has provided an interesting and rewarding career with many options available to them, however the sector is still not seen as a career of choice, particularly to school leavers.

SPASA Australia has identified strategies to increase the awareness of potential career paths within the swimming pool and spa industry in order to continue to build the sector.

To encourage participation within the sector swimming pool and spa industry, in 2017 SPASA Australia developed several current workforce and new entrant youth initiatives which include:

• Expanded Training Division Resources include employing one new staff member as well as restructure.

• Certification and Accreditation Program A CPD Program designed to recognise and promote member professionalism and commitment to ongoing learning.

• National Workshops Significant planning took place in 2017 to deliver over one hundred face-to-face courses in 2018 for both pool builders and service technicians.

By continuing to invest and engage with tomorrow’s leaders, SPASA can ensure that the swimming pool and spa industry continues to thrive into the future.

Members deserve to be REWARDED!

SPASA Australia enables members to take advantage of exclusive benefits, products and services through our alliance with key partners and sponsors, helping them expand and differentiate their business.

These benefits provide significant savings to members across a diverse range of areas that allow members to successfully operate their businesses.

For more information on any of our services visit spasa.com.au

SPASA provides lead generation for members through various media outlets including print, digital, radio, television and other consumer focused promotional and awareness.

549 SOCIAL MEDIA POSTS

As consumers move more of their research online, their shopping behaviour changes as well. Our social media channels create an extra touch-point, assisting in the connection between members and consumers.

49 MEDIA RELEASES SENT

Members, industry affiliates and prospective members are kept updated with the latest industry news and information, via regular bulletins and newsletters.

131ARTICLES PUBLISHED

SPASA regularly makes submissions on a range of issues likely to impact the swimming pool industry, raising the profile of members to consumers and businesses.

22 RADIO & TV INTERVIEWS & PR

SPASA has represented the swimming pool and spa industry throughout 2017 in various interviews promoting members and the brand.

749 POOL & SPA AWARDS

The Awards of Excellence program provides recognition of professionalism, quality and achievement; helping to increase the profile of the industry and creating valuable promotional opportunities for members.

ADVOCACY & INFLUENCE

Advocacy remains high on the SPASA Australia agenda, with significant committee and resource involvement on Australian Standards and associated Working Groups. Whether it is safety barriers, electrical standards, fibreglass pool manufacture & installation or energy efficiency of pool pumps, SPASA Australia is present and active in lobbying and ensuring the views and interests of members and the broader industry resonate in all forums.

SPASA Australia has enjoyed an outstanding year of advocacy on behalf of members, the broader swimming pool and spa industry, and the community. We are regarded by government, regulators and the media as the go-to organisation on all things swimming pool and spa related. This reputation does not come easily. It takes passion, hard-work and dedication by staff and volunteers. It also takes clever ideas, research, analysis, strategy, and experience.

We are influencing policy, standards and advocating strongly

GOVERNANCE

A sample of 2017 SPASA Advocacy touchpoints included:

• State & Federal Governments • State Regulators • State & National Associations • Australian Competition & Consumer Commission • Australian Pesticides and Veterinary Medicines Authority • Artibus Innovation • Department of Climate Change and Energy Efficiency • Office of Fair Trading • QBCC • State and regional Water Boards • Australian Building Code Board (ABCB) • Building Professional Board (BPB) • Department(s) of Health • Standards Australia

SPASA’s corporate governance systems guide the way we manage the association, minimise risk and ensure integrity.

The Board is responsible for the overall governance and strategic direction of SPASA Australia. It meets regularly during the year to consider, determine and review strategies and policies, and to receive reports from the CEO and the operational teams.

Our internal systems are based on a commitment to fairness, accountability and transparency through executive, board and member meetings, strategic planning and fulfilling our mandatory reporting requirements. Such processes were and continue to be critical to the organisations operational mantra in the lead up and post the merger of New South Wales & Australian Capital Territory, Queensland, and South Australia in January this year.

SPASA Australia is committed to building a sustainable and consolidated single entity. SPASA Western Australia is supported via an agreement with SPASA Australia including Association Membership providing access to services and benefits. SPASA Victoria has remained independent since the resignation from SPASA Australia in July 2016.