612 December 2015 - Behind the Podium

NEWS AND INFORMATION FOR THE SPEAKING COMMUNITY

VOL. 6, ISSUE 4 • DECEMBER 2015

page 8

USING THE NEW SIMPLIFIED HOME OFFICE DEDUCTION

TRAVEL TIPS

How to book a hotel room at the last minute.

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NEW YEAR’S RESOLUTIONS

that will change your life!

WORLD’S GREATEST MARKETING SECRETS

ARE YOU ANNOYING? A MEYERS-BRIGGS

PERSONALITY PERSPECTIVE

TABLE OF CONTENTS Next Teleseminar page 3 World’s Greatest Marketing Secrets page 4 Travel Tips page 5 Work from Home? page 6 Say WHAT? page 8 Speaker to Watch page 9 Are You Annoying? page 10 10 New Year’s Resolutions page 11 3 Ways to Prevent Holiday Overwhelm page 12

LETTER FROM THE EDITOR

TIME AGAIN TO THINK ABOUT RESOLUTIONS As the New Year begins, many of us intend to make 2016 our best year yet.

We at SpeakerMatch enter this year full of optimism for our future with you!

As we consider our New Year’s resolutions, however, I’d like to share three tips I’ve learned which should help us all achieve success with our goals: 1. Choose wisely. Make sure that your resolution is within your reach.

Choosing the right goal can mean the difference between succeeding and not starting at all. So choose your goals wisely.

2. Don’t try to start with a bang. If you’d like to lose weight, for instance, set out to lose 5 pounds rather than 50. Then go for another 5. You’ll feel successful with each milestone.

can’t make excuses for failing. For instance, you either dedicate fifteen minutes a day to pursuing business leads or you don’t. The goal of “building my business” is more complicated, and much too vague. Pick the straightforward goal. Even if it seems underwhelming, you’ll actaully achieve more.

Here’s to a successful new year!

Bryan Caplovitz SpeakerMatch Founder

FIND US ONLINE:

3. Keep it simple. Write down a measurable goal and look at it daily. A simple goal is easy to follow and you

LAST CHANCE: Upgrade OR Renew Your Membership Before January 15 And Save 50%!

Take advantage of end-of-year savings on Gold and Platinum Memberships! Increase your online presence and opportunities to be seen by meeting planners! You’ll find the option you need in your SpeakerMatch Member Center under Billing.

Of course, you can also call our office at 512-643-8768 for some attention from Paul or Bryan.

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TELESEMINAR SERIES Behind the Podium (ISSN 1949-5544) is published 4 times a year by SpeakerMatch as a resource for emerging professional speakers, business leaders, technical gurus, educators, and other subject-matter experts.

SpeakerMatch is the world’s largest source for speaking opportunities. Editor Bryan Caplovitz welcomes your input. Please email any comments or suggestions to Bryan at: editor@speakermatch.com.

COMING UP:

ATTRACTING CORPORATE SPONSORS EARN $10K–$500K FROM CORPORATE SPONSORS Guest: Linda Hollander January 21, 2016, 12:00 noon Central Time Linda Hollander, CEO of Sponsor Concierge, can help you tap into the awesome power of corporate sponsors. Her corporate sponsors have included Fed Ex, Health Net, American Airlines, Bank of America, Staples, Citibank, Walmart / Sam’s Club, Smith Barney and IBM. America’s most successful companies partner with sponsors. Why not you?

Linda Hollander is the CEO of Sponsor Concierge which helps businesses fund their companies with the awesome power of corporate sponsors. Linda has consulted with many large and small businesses to help them profit from the awesome power of corporate sponsors and has 20 years of experience in business. Al Lapin, Jr., the founder of IHOP restaurants says, “If your goal is to be a success, Linda Hollander has paved the way for you.”

Behind the Podium publishes the opinions of experts and authorities from many fields; however, the use of those opinions is no substitute for accounting, legal, investment, or other professional services. Material may not be reproduced in part or in whole in any form whatsoever without the written permission of SpeakerMatch.

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WORLD’S GREATEST SECRETS

MARKETING

By Patrick Snow

Let’s face it, in recent years everything that you learned to successfully build your business has changed, and may no longer be effective! You were first taught to spend money on advertising.

Next to leverage the Internet by doing social media. Neither of these strategies may be achieving your desired results.

The problem is consumers no longer believe advertising, and the Web is more competitive than ever.

As a small-­business consultant, I am frequently asked for a better way to attract more paying clients.

My answer is simple: Write and publish your book, give it away to your prospects and attract more paying clients!

This flat out works! It will allow you to stand out from the crowd, boost your credentials and give you even more credibility. However, to succeed in applying this marketing secret to your business, you will want to create a bestseller.

Five Requirements for Becoming a Best-­Selling Author:

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Execute a Rest-­of-­Your-­Life Book M ­ arketing Campaign: A successful book is 5% writing, and 95% promotion. Book marketing is often compared to raising a child. As parents we

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spend nine months bringing a child into this world, then 18–22 years raising that child. We must do the same with book marketing and spend 20 years or more promoting a book. Many fail in this area as they only market their book for 90 days and then they give up.

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Ensure That You Have a World–Class Cover Design: Best way to get your prospects attention is with the cover design of your book. We are taught as a young child to never judge a person by the way they look, but rather by their character.

However this is not true with book covers. The first impression of your cover design is almost exclusively how most people will judge the content of your book, hence the reason for having a world-class cover design.

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Use a Compelling Title: Often your book title will appear in print without its cover, so your title must intrigue the reader’s interest. There are three award-winning title formulas.

Therefore, if you don’t know these formulas it is not a good idea to select your own title. In a perfect world your title needs to communicate to the reader exactly what the content of the book is

Patrick Snow is an international bestselling author, professional keynote speaker, publishing, book marketing, and speaking coach.

To schedule your complimentary publishing consultation, visit www.

ThePublishingDoctor.com or www.PatrickSnow.com. about and this is tricky. Therefore, leave title creation up to the experts, but do make sure you own the domain name of your book title as well.

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Create an Amazing Introduction: The average person only reads through the first 20 pages, so your Introduction must compel them to keep reading throughout.

Most authors write non-fiction introductions about themselves and explain why they wrote this book. This is a big mistake! You need to write the introduction about the reader and show how your book can solve their pain.

When you do this, your reader will be compelled to read the entire book.

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Have Good Content: If you are writing fiction your book needs to be full of tales of love and death. If non-fiction your book needs to be jam-packed full of stories, case studies and reallife examples, which feature your offerings. Your reader does not want to be taught anything, they want to be inspired to learn of real-life people stepping into their destinies. Therefore, include lots of stories in your book and it will be successful.

Using this strategy and applying these five requirements, I have sold more than a quarter-million copies of my book, in five languages and 108 countries. As a result I have attracted thousands of new paying clients from all over the world. If you too, write and publish your book and give it away to your prospects, I guarantee you that you will attract more paying clients to your doorstep.

Some Resolutions Are Timeless Gallup polls for the 1930s and 1940s show the leading resolutions at that time were: save more money, cut down on gambling, read more books, go to church, spend more time with the children, and get more sleep.

According to researchers at Tulane University, if you add eat less fat and get more exercise, the list fits this era just as well — we haven’t really changed. They go on to say that in order to be successful, a resolution has to be much more specific. That is, instead of saying you will spend more time with your son, promise yourself you'll attend all of his school activities this year.

You can't expect to make a complete personal changeover just because the calendar passes January 1. Make a few good promises to yourself and try to keep them.

T R AV E L T I P S

BOOKING HOTEL ROOMS AT THE LAST MINUTE

by David Thyberg, Demand Media Flexible travelers can sometimes score surprisingly low rates by waiting until the last minute to book their hotel rooms. Hotels lose money on vacant rooms, so it usually behooves hotel managers to offer last-minute discounts to fill their empty rooms each evening and turn at least a small profit above marginal operating costs.

However, some hotels won’t dip below a certain price or offer discounts no matter how many rooms they have empty. This is because hotels want to protect their published room rates. If word got out that travelers could consistently take advantage of last-minute deals rather than making reservations in advance, hotels would stand to lose a lot of money.

On top of this wrinkle, travelers should also be wary of waiting until the last minute because hotels in a popular locale may fill up completely or have only a few rooms left. These in-demand rooms could end up costing significantly more than the standard rate.

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WORK FROM HOME? NEW SIMPLIFIED HOME OFFICE DEDUCTION METHOD IS OFFERED BY IRS

by Steve Hoffman, The Tax Translator As speakers you probably have a home office like I do. The IRS now offers a simplified method to give you a tax deduction for it. You might have heard something about the home office deduction in the past. And you may think this might lead to increasing your chances of an audit. So, you didn’t look into it even though it can save you money.

It has been a popular myth that taking the home office deduction would lead to an audit – but let me give you some news about how the IRS views this deduction now.

In the past, this deduction was questioned a lot by the IRS — but we have Dr. Nader E. Soliman to thank for a change in heart by the IRS — that and the fact that the Supreme Court of the US agreed with the IRS in denying his deduction but then the IRS came up with a simplified method for this deduction.

Beginning in 2013, the IRS announced a new, simpler option to figure the business use of your home. The rules are still the same for qualifying for the deduction regardless of the method chosen.

So, if you meet these rules, then read on:

1. R egular and Exclusive Use. You must regularly use part of your home exclusively for conducting business. For example, if you use

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an extra room to run your business, you can take a home office deduction for that extra room.

2. P rincipal Place of Your Business.

You must show that you use your home as your principal place of business. If you conduct business at a location outside of your home, but also use your home substantially and regularly to conduct business, you may qualify for a home office deduction. For example, if you have in-person meetings with patients, clients, or customers in your home in the normal course of your business, even though you also carry on business at another location, you can deduct your expenses for the part of your home used exclusively and regularly for business. You can deduct expenses for a separate free-standing structure, such as a studio, garage, or barn, if you use it exclusively and regularly for your business. The structure does not have to be your principal place of business or the only place where you meet patients, clients, or customers.

Additional tests for employee use.

If you are an employee and you use a part of your home for business, you may qualify for a deduction for its business use. You must meet the tests discussed above plus:

Your business use must be for the convenience of your employer, and you must not rent any part of your home to your employer and use the rented portion to perform services as an employee for that employer.

If the use of the home office is merely appropriate and helpful, you cannot deduct expenses for the business use of your home.

But here is the simplified method the IRS now offers: The rate is $5 per square foot of the part of your home used for business. The maximum footage allowed is 300 square feet. That means the most you can deduct is $1,500 per year. Not bad and so, so simple. Almost no calculator needed to figure this out.

You can choose either this simplified method or the oldfashioned actual expense method for any tax year. This means you can choose each year which method to use on your tax return.

You cannot change methods in the

same year though.

This simplified option does not change the rules for who may claim a home office deduction. It merely simplifies the calculation and record keeping requirements. The new option can save you a lot of time and will require less paperwork and record keeping.

You can use the simplified method when you file your 2015 tax return next year. You won’t need to calculate your deduction based on actual expenses – just multiply the square footage of your home office by the rate – up to the maximum allowed and take your deduction.

If you use the simplified method and you own your own home, you cannot depreciate your home office but you can still deduct other qualified home expenses, such as mortgage interest and real estate taxes without allocating these expenses between personal and business use on your Schedule A, Itemized Deductions. (If you use the actual expense method, you’ll need to allocate these expenses).

You can still fully deduct business expenses that are not related to the home if you use the simplified method. These may include costs such as advertising, supplies and wages paid to your employees.

If you use more than one home with a qualified home office in the same year, you can use the simplified method for only one in that year. However, you may use the simplified method for one and actual expenses for any others in that year.

Did you know that storing materials in your garage – all those old business cards, one sheets, video

Comparison of Deduction Methods Simplified Option Deduction for home office use of a portion of a residence allowed only if that portion is exclusively used on a regular basis for business purposes Allowable square footage of home use for business (not to exceed 300 square feet) Standard $5 per square foot used to determine home business deduction Home-related itemized deductions claimed in full on Schedule A

No depreciation deduction

Regular Method Same

Percentage of home used for business Actual expenses determined and records maintained Home-related itemized deductions apportioned between Schedule A and business schedule (Sch. C or Sch. F) Depreciation deduction for portion of home used for business

No recapture of depreciation upon Recapture of depreciation on gain sale of home upon sale of home Deduction cannot exceed gross Same income from business use of home less business expenses Amount in excess of gross income Amount in excess of gross income limitation may not be carried over limitation may be carried over Loss carryover from use of regular Loss carryover from use of regular method in prior year may not be method in prior year may be claimed claimed if gross income test is met in current year cassettes from a long time ago, old books that shouldn’t or can’t be sold – all qualify for the home office deduction?

Talk with your accountant to see if you qualify and if the new simplified method for deducting a home office is right for you.

Or, check it out yourself by going to irs.gov and getting publication 587, Business Use of Your Home.

Steve Hoffman describes himself as a Recovering IRS Officer and Tax Geek known as the Tax Translator.

More on Steve can be found at www.

TheTaxTranslator.com.

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SAY

WHAT?

By David Otey

I heard it again just last week, and I can’t keep quiet about it any longer.

That’s why I’m breaking away (for the time being) from my series on Seven Practices of Highly Effective Speakers.

You’ve probably heard it, too. At some point, you have probably heard a communication expert say, “Ninety-three percent of communication is non-verbal.”

Were you startled by that statistic?

Did you wonder where it came from? Did you suddenly envision yourself speaking English in front of a room of Russian-only speakers and reveling in the knowledge that they were getting 93% of what you said? (Yeah, right!) I hope you see that this last point only highlights the absurdity of that claim.

Did I say “absurdity”? Yes, and I chose that word intentionally. This is not to denigrate the original research (yes, there was some) behind this claim, but rather to highlight the deeply flawed way in which it has been misused.

In 1967, UCLA professor Albert Mehrabian, Ph.D., published the results of two studies which looked at how people formed attitudes toward a speaker when words, facial expressions, and tone of voice were inconsistent. Combining the results of those studies gave the oft-cited “7/38/55 rule.”

Supposedly, this rule means that seven percent of communication

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is verbal (the words that are said), 38% is vocal (how the words are said), and 55% is facial expression.

(Notice that, unlike the way it is frequently presented, this rule actually says nothing about body language.)

There are two problems with the way these results are commonly quoted, accorded to professor Mehrabian himself. (You can easily verify this by Googling the phrase, “Mehrabian study.”)

The first problem lies in ignoring the limitations of the research design, which consisted of asking participants to assess the emotional state of a speaker based on hearing a single recorded word. That’s right—you hear one word, and you are asked to assess the speaker’s emotional state. The second study introduced pictures into the mix.

You can read a concise summary of how all this was done here.

One word. Think about that for a moment. Is it any wonder these studies give short shrift to verbal content?

And let’s not forget the second problem. These studies had nothing to do with message— they were entirely about assessing the speaker’s emotional state. To be even more specific, what they attempted to measure was “likability.”

Or, as the professor puts it, “Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking” He also warns, however, that “Unless a communicator is talking about their feelings or attitudes, these equations are not applicable.”

So there you have it. Out of a pair of studies which used the least possible verbal content, we get a formula saying verbal content carries little weight. What a surprise!

But keep in mind, even this limited result applies only to assessing how likable a speaker is; it has nothing to do with message content.

There is a third problem with citing these results, and it is one that applies to the use of any purportedly scientific study.

No study result should ever be considered valid until it has been replicated by other studies. I have never heard anyone cite any other studies which claim to have validated Mehrabian’s results. Have you? If so, I’d love to hear about it.

The next time you hear someone claim, “93% of all communication is non-verbal,” you can smile inwardly and say to yourself, “I know better.”

Or, you can share what you know about Professor Mehrabian’s work. It could be an interesting discussion!

David Otey is an awardwinning motivational speaker and trainer.

With an amazingly varied background, he has a unique ability to relate to any audience on multiple levels.

Find out more about David Otey at davidoteysos.com and Google+.

S P E A K E R T O W AT C H

MEET PAULA McDADE Paula McDade’s story can be found in the June 2015 issue of Connected Woman Magazine. Visit her website at paulamcdade.com.

Paula McDade has been working to empower women and girls for over a decade; speaking life, imparting knowledge and sharing wisdom. After several years as an administrative professional in corporate America, Paula found her real passion in the education and nonprofit sector where she began working with at-risk youth. Through her professional development, Paula received training in drug and alcohol prevention, abstinence education and teen pregnancy prevention.

Making use of her personal experiences and training, Paula founded a nonprofit project called Aim for Success. The initiative was

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designed to mentor and equip teen girls and young women with tools, knowledge, and support to go into the world and become powerful, productive citizens.

Paula recently launched a new ministry venture called Captured and Crowned which was birthed out of a desire to see women and girls break free from the stigma associated with abuse, trauma and life issues. As a survivor of abuse and trauma, Paula passionately uses her voice to speak to audiences of women and girls across the country, sharing her experience strength and hope.

A multi-talented creative, Paula is also a graphic designer and Owner of Stellar Creative. She is a gospel vocalist/songwriter and has hosted a local gospel radio show.

Paula McDade is sought out as an event host and emcee because of her wit and humor on stage along with her candid viewpoint on life issues. Most recently, Paula co-authored a book entitled Igniting the Fire: A Woman’s Guide to Setting Ablaze in Ministry, If your company hasn’t already made the switch to a cloud-based accounting system, it may be time to migrate.

Here’s why: with a cloud system, you can outsource your bookkeeping, saving you staffing costs as well as office space.

Plus, your team saves time dragging files back and forth and keeping current versions backed

Business and Life and she is soon to launch an international release of her women’s devotional entitled “Captured and Crowned: 30 Days of Promises for Young Women.”

I

speak directly to the heart of woman and girls to ignite, empower and most of all transform them. When you host an event, you “ don’t just want a feel good” experience.

When you hire me, I leave an unmistakable impression which inspires action.

The daily readings are written specifically for young women who seek emotional healing from trauma, abuse and grief. up and secure. And an added plus is that you and your team can enter expenses on the go via smartphone. Popular apps include QuickBooks Online, Xero, Zoho Books and FreshBooks.

Choose apps based on robust feature sets, solid support, ease of use and, of course, time and money saved.

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ARE

YOU

ANNOYING? A MYERS-BRIGGS PERSONALITY PERSPECTIVE

by Neil Ihde, Life IQ Let me ask you: Are you annoying? No, you say? Think about this: Do you know someone who is annoying? Undoubtedly! What if you were in their shoes: Do you think they know someone who is annoying? Probably. Could that someone be …YOU?!? I love asking this question when I work with groups because it is such an attention-grabbing question—it always gets a laugh. Some self-assured individuals throw their hand in the air and own their annoyance, while others look as though they are considering this question for the very first time.

With groups that don’t immediately own their personal annoyance, I let them in on a secret: they ARE annoying. I explain that I am not exempt: as someone with a Thinking preference I can find even nice people annoying at times! And if nice people can be annoying, I’m guessing the rest of us can be as well. The question helps reinforce the notion that the language used with the Myers-Briggs tool is meant to address differences between individuals in a less emotionally charged way. For example, I move from disliking you because you are a loud social butterfly always interrupting my work to maybe catching a glimmer of understanding that you may be genuinely interested in me and knowing more about me contributes to a better sense of teamwork.

The question allows people to migrate from the egocentric thinking that is common for groups who are first introduced to their Myers-Briggs type and theory. Groups want to affirm their preferences and are then interested in how others can adapt to them. Groups with maturity, insight, and emotional intelligence will then want to know how they come across to others. The question serves as a transition from focusing on What can you do for me? to What can I do for you? The very characteristics that we love about ourselves can be viewed as obnoxious, overbearing, rude, insensitive, and annoying to those whose preferences differ from ours.

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For example, intuitives experience sensors as predictable, too detailed, and averse to risk. Sensors counter that intuitives fail to 1-866-372-8768

stick to the plan, are unrealistic, and can’t stay on topic. We bond quickly with those who see the world as we do, and question the wisdom of those who don’t.

Recognizing and articulating the preferences enables us to gain perspective and invites us to understand and appreciate how others see us and the world in a much different way As I wrapped up my time at a recent workshop, the group asked if I could email them a document outlining how those with the opposite preference views them and commented that they may hang it up in their office. One individual shared that understanding how others may see him was invaluable. “Having a thinking preference, it’s not that I don’t care about other people’s feelings, but I value efficiency.

It’s so helpful to understand the unintended messages I may be sending to my staff.”

Looking to improve your personal and professional effectiveness?

A good place to start is asking yourself: Am I annoying?

Neil Ihde, MA is an author, consultant, speaker and founder of Life IQ where he helps groups and individuals work, play, relate … and live intelligently!

Find out more about Neil at speakermatch.com/profile/lifeiq

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NEW YEAR’S RESOLUTIONS that will change your life!

1

Commit at least 20 minutes at the beginning of each day to total solitude. Find an empty room, close the door, turn off devices and just be alone. You might meditate or pray, but be sure you’re clearing your mind of trivial concerns and just breathe. You’ll begin your day with a clearer mind to focus on what’s really important.

2

Keep a list of the TOP three things you must accomplish each day.

Include no more, no less than three. Put it in your phone, on your computer or jot it on a note pad.

But these are the MUST DO tasks.

You’ll be amazed at your sense of accomplishment each evening that you’ve crossed off the entire list.

3

At least once a week, do something kind for someone you don’t know.

Feed an expired meter. Pay for the coffee of the person behind you at the drive-through. The more often you do this, the more opportunities you’ll discover, and the better you’ll feel. (But please don’t brag about it on social media.)

4

Turn off your phone when you eat. Enjoy an uninterrupted conversation with those at the table. If you’re alone, just enjoy the surroundings and focus on your meal. You’ll nourish more than your body, and your dinner partners will be grateful.

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Volunteer your time and talent for a worthy cause. Even a few hours a month will make a difference. You’re guaranteed to receive far more than you give.

Stop checking your smart phone while you’re having faceto-face conversations. Look the other people in the eye and listen to what they are saying. Feeds and messages can wait.

Take a class. It doesn’t have to be an advanced degree; just learn a new skill. It could be ballroom dance, tai chi, photography, glass blowing—whatever inspires you. Find something you’ve always wanted to learn and go for it!

Let go of the negative people in your life. Even if you have to work with a negative perrson, you don’t have to eat lunch with him or her. Life is too short for unnecessary aggravation; spend time with people you enjoy.

Get enough sleep. Turn off the electronics an hour or two before you turn in, DVR the late show, and go to bed early enough to allow for the hours you need to rest. Subscribe to the YouTube channel to catch the highlights. Chronic sleep deprivation leads to serious health problems and can even cause weight gain. So take care of yourself, and you’ll be more alert, cheerful and focused for the day ahead.

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Keep a Gratitude Journal.

At the end of each day, take a moment to write down the things for which you are grateful. It might be a serendipitous moment, an unexpected favor, or the reason why you love someone special to you. If we don’t write these things down, we forget about them. But when we look back and remember, our happiness increases as we realize how fortunate we really are.

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NOVEMBER’S RIDDLE: Q

Which side of the pie is the left side?

A

The side which hasn’t yet been eaten!

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(Answer will appear in next month’s Behind the Podium.)