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News and Information for the Speaking Community by SpeakerMatch
Meeting Planning Made Easy: 7 No Fail Tips for a NoHitch Event By Bryan Caplovitz
The following article, although written for the meeting planner, provides a wealth of information for speakers as well.
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mployee training is essential. Every business leader knows this, but it’s often the first thing cut from the budget when times get tough. It’s important to remind yourself every so often that you can’t afford NOT to properly train your employees. Just one extra sale often covers the cost of training an entire sales force. And one saved customer can easily justify the cost of customer service training. Although you understand the longterm benefits of training, you may still be unable to locate the proper trainer, speaker, or workshop leader. Maybe you’re too busy or you have no idea where to look. By using the following seven tips as a guide, you’ll be able to find the perfect speaker for your event:
Tip of the Month Increase your online visibility with SpeakerMatch
One of the best ways you can increase your Web site’s ranking is to link to other quality Web sites with related content. Try adding your SpeakerMatch profile URL on your personal Web site and you might be surprised at what this can do for your Google ranking when searching for your name and/ or expertise. You can obtain your profile URL by clicking on “view profile” within your member center.
News
Vol. 1, Issue 5 • December 2009 • $24.95
Book your speakers far in advance. Many companies notate official training days on their calendars months in advance so that employees and departments can schedule accordingly. The location, catering, and even seating arrangements are also made in advance. The selection of an actual speaker or trainer, however, is often put off until just a few weeks before an event. By booking well in advance, you improve your chances of securing the most talented speakers and trainers. Doesn’t it make sense that the best talent is in high demand, and that they get booked first? By waiting too long, you are taking a big risk that your employees will have a less enriching experience. Little known fact: Speakers often charge more for their services when they
You Should Know
Creative Marketing of Services Will Put You at the Head of the Speaker Pack More than seven million jobs have been cut nationwide since the onset of the recession. These job cuts have caused the unemployment rate to double to 10.2 percent. This being the case, you may have heard from other speakers that jobs are drying up and that resources are being cut. But this doesn’t mean there isn’t work out there for you. It does mean that it may be time to rethink your strategy. Here are a few ways to ensure that you generate a reasonable income for your speaking business even when budgets for speakers are shrinking: • If you have a book or other services to provide, a “training” budget may be available to cover those expenses. • Ask the meeting planner to provide continued on page 5
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What’s Inside Letter From the Editor.. . . . . . . . . . . . . . . . . . . . . . . . . .
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Free Must-Know Publicity Secrets from One of the Country’s Leading PR Experts.. . . . . . .
2 A Perfect Event Can Be Easy.. . . . . . . . . . . . . . . . . . . . 6 Use These Simple Social Media Techniques for Marketing Your Expertise with Maximum Results . . . . . . . . . . . . . . . . . . . . . . . . . Six Tools for Six Figures Approach Can Help You Earn Thousands More in Revenues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
www.speakermatch.com
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