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Vol. 1, Issue 1 • July 2009 • $24.95
News and Information for the Speaking Community by SpeakerMatch
Lesson of the Month
Understanding the Differences Between Speakers, Motivators, and Trainers
Too Memorable to Forget By Ashley Cope
By Ishwari Gonnot
H
ave you ever dreamed of standing in front of thousands of people and with just your presence and words have the power to change their lives? Or have you ever dreamed about having your message create such an impact on people that tears come to their eyes each time they mention your name? By understanding the subtle differences between speaker, motivator and trainer, and incorporating the fundamental attributes of each in your speeches, you will have the ability to increase your popularity and raise your effectiveness to new heights.
Being “Just a Speaker” Isn’t Enough Speakers are skilled at delivering content. They present valuable information, are good communicators, and also have a charisma that captivates the audience. However, speakers are content deliverers. They may have a few tricks to hold the audience’s attention, such as a joke or short story, but they don’t fully engage the audience. The people listening are actually using only a very small part of their brain, and frequently the percentage
of information retained is less than 20 percent. In the worst case, they may not even remember the title of the lecture.
Motivators Create Change By Creating Believers Motivators are powerful crowd movers. They use their charisma to take people from where they are now to where they could be. They know how to communicate in a way that inspires and calls the audience to action. One of the best motivators of all time is Martin Luther King. In his famous speech “I Have a Dream,” he introduced a possibility that changed the world. Do you remember the way he spoke? “I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be selfevident: that all men are created equal.” I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood. continued on page 7
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Wpresentation or sermon I attended,
hen I try to remember the last speech,
very few surface to the top of my memory. I do recall sitting through hundreds of boring hours of PowerPoint presentations given by various people — professors, classmates, and business colleagues. And while PowerPoint can be a nifty tool, the lecturers whose lessons stuck with me and whom I admired the most, were those that told the best stories, both personal and workrelated, that I could connect with as a student and a person. For instance, in my sophomore year I took Business Law taught by Professor Bredeson, one of the wittiest, most dynamic lecturers at the school I attended. He shared with us his embarrassing moments in law school, his continued on page 6
“The secret to making your points memorable is to wrap them in stories, anecdotes and word pictures.”
What’s Inside
2 Action Steps. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Public Relations for Authors.. . . . . . . . . . . . . 4 Business Owner Know How’s. . . . . . . . . . . . . 5 Time Management .. . . . . . . . . . . . . . . . . . . . . . 6 Resources.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 LinkedIn Forum.. . . . . . . . . . . . . . . . . . . . . . . . 10 Letter from the Editor.. . . . . . . . . . . . . . . . . . .
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A moment’s insight is sometimes worth a life’s experience. – Oliver Wendell Holmes, Sr. The Professor of the Breakfast Table, 1860