Volume 4, Issue 3 · November 2013
News and Information for the Speaking Community by SpeakerMatch Connecting With Your Audience
It’s Easy To Catch A Good Mood Good moods or bad moods, they're contagious! You try avoid picking up germs from someone who is coughing, but when you encounter a person who is in a bad mood, you can just as easily pick up their cranky germs. Moods are contagious.
Keeping prospects moving through the sales process is getting harder. New research shows more companies are experiencing longer sales cycles in 2013 than even in 2012.
It's easy to catch a good mood. When you're at work and co-workers have good news about something or someone, they want to share with you. They seem excited as they tell the good news. Everyone is in a better mood.
A 2012 survey by CSO insights found that 33 percent of respondents said their sales cycle was seven months or more. In 2013, 40 percent reported seven month sales cycles.
The contagious quality of mood and emotion has been one of the most widely studied of all the different forms of contagion. Without consciously trying, people are extremely good at picking up on other people's negative or positive emotions, according to the Association for Psychological Science.
And more deals are stalled these days -- up to 26 percent in 2013 from 14 percent in 2012.
They call the situation "emotional contagion." The first step involves unconscious copying of facial expressions and movements. Seeing a smile makes you smile. Seeing a frown makes you more likely to frown. If you're both frowning, maybe you'll start to feel bad too. You may share emotions and experiences until you are both in the same mood. Mood copying is common when you're are in frequent contact with others. When a friend or co-worker is in a mood, it's more likely that you'll catch it than if you're dealing with a stranger.
According to marketing strategist David Dodd, the most important question you can answer for a client is: Why should I deal with this problem/issue now? Or, as Verne Harnish, the CEO of Gazelles, Inc., says in Fortune Magazine, “People will do more to avoid a loss than to score a win.” QUICK TIP: Forget the benefits. Help your prospects understand what it is going to cost them to delay immediate action.
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What’s Inside Asking Why Can Be Counterproductive .......................... 2 Killing the Cold Call Monster ............. 4 Pay it Forward on LinkedIn ................. 6 Don’t Pad Your Presentation with “Corpspeak”......................................... 8
Someone's sitting in the shade today because someone else planted a tree a long time ago. — Warren Buffett
Editor’s Notes
'Top Dog' Guy Tells How To Have A Successful Career
It’s a Good Mix, Right?
Po Bronson is the co-author of Top Dog: The Science of Winning and Losing. Recently interviewed for CNNMoney, he makes some interesting observations.
Bryan Caplovitz
One of the challenges of putting together this newsletter is selecting a variety of stories that you can connect with. And by “you,” I mean the entire SpeakerMatch readership. You come from a wide range of professions, stages of life, points in your career, and more. I try to select some travel tips, businessbuilding advice, and (or course) articles of interest to those in the speaking profession. Our goal is always to help you build a sustainable speaking business. We want you to learn what it takes to succeed.
says Bronson.
Fight burnout. You need periods of rest and recuperation. Spending time with family and doing volunteer work can give If you're just looking for stability in your you new ways of thinking. career, you'll lose your edge. You're The competitive drive isn't reduced with playing to lose rather than to win. age. After age 50, we compete just as Competition at work is crucial. It makes intensely but are more selective in what you tap into hidden reserves of effort we choose to compete over. and motivation. Competition is Short-term stress triggers energy for energizing and gives you focus. what you need to achieve. Long-term Maladapative competition is the bad stress is bad for performance. kind and can destroy people as they try The home field advantage can help your to win at all costs, even if it means career. We act differently on our own cheating and destroying relationships. Adaptive competition is the right kind. It's turf. You increase your chance of getting about playing within rules and striving for a raise by asking for it in your own office. You make more successful pitches to excellence. There's no downside. clients at your own office. At meetings, Someone who isn't inclined to be arrive first and spread your papers out. competitive can still excel. A "worrier," What makes a long and satisfying for example, is prone to anxiety but is a career is an adequate challenge. When very good planner and does lots of your work is respected and honored by preparation. Even if you are people around you, your life is uncomfortable with competition, it's meaningful. important to put yourself in the spotlight,
Asking Why is Usually Counterproductive
So… my question for you this month is: What’s your take on this newsletter? Is there anything you’d like to see on these pages that we don’t currently cover? Please let me know by sending an e-mail to bryan@speakermatch.com.
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As people try to work through difficult situations in their lives, they sometimes focus on "Why."
"What should I do now?"
They ask: Why was there a tornado; why did I get laid off; why was there a car accident? Why me?
"What can I do to get through this and come out a stronger person?"
"How can I make my situation better?
Doctors at Psychiatric Associates in Modern psychologists say they are asking Indianapolis say asking how and what the wrong questions. "Whys" keep them questions helps you focus on the future instead of the past. You begin to realize in the victim state and focusing on that you have the power to make placing blame. changes. They should begin to focus on how to get on with their lives by asking "What" and They recommend honestly admitting to yourself what your thoughts and feeling "How." are. Allow yourself to experience the These questions focus on solving crisis. problems, and the answers keep you Ask yourself the right questions and moving forward: develop a plan of action.
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Behind The Podium
Car Rental and Flight Tips Check Mileage Before Accepting A Rental Car Rental cars with up to 50,000 miles on their odometers have become more common. Travelers are complaining about worn tires, weak brakes, dead batteries, ineffective wiper blades and other middle-aged auto problems. According to the FlyerTalk forum for frequent travelers, rentalcar companies have moved away from leasing new cars from manufacturers every few months. In recent years, they've been more likely to buy and hold cars for up to two years. The companies say vehicles today last longer and that their fleets are carefully maintained so even those with relatively high mileage drive well and are in good condition.
They say they will try to provide a replacement car if a customer asks for it. Flat-Out Sleep On The Plane For those willing to pay a premium, both United and Delta Airlines provide seats that collapse into flat beds for business-class customers flying between New York and Los Angeles.
Behind the Podium (ISSN 1949-5544) is published 4 times a year as a resource for emerging professional speakers, business leaders, technical gurus, educators, and other subject-matter experts. Editor Bryan Caplovitz welcomes your input. Please email any comments or suggestions to Bryan at: editor@speakermatch.com. Behind the Podium publishes the opinions of experts and authorities from many fields; however, the use of those opinions is no substitute for accounting, legal, investment, or other professional services. Material may not be reproduced in part or in whole in any form whatsoever without the written permission of SpeakerMatch. SpeakerMatch is the world’s largest source for speaking opportunities. Behind the Podium is published monthly, by SpeakerMatch, 4807 Spicewood Springs Road, Suite 1120, Austin, TX 78759-7944. $149/year, $24.95/issue (US funds). Periodicals postage paid at Austin, TX. Behind the Podium is a trademark of Simply Speaking, Inc. Copyright © 2013 by Simply Speaking, Inc. POSTMASTER: Send address changes to SpeakerMatch Subscription Department, 4807 Spicewood Springs Road, Suite 1120, Austin, TX 78759-7944.
American and JetBlue will provide them next year and hope to make them even better than those available now.
The Lighter Side I was visiting my granddaughter last night when I asked if I could borrow a newspaper. "This is the 21st century," she said. "We don't buy newspapers. Here, use my iPad." I can tell you this. That fly never knew what hit him.
Disclosure: This newsletter contains some affiliate links. While we only ever write about products we think deserve to be on the pages of our newsletter, SpeakerMatch may earn a small commission if you use our link and buy the product or service in question. For more information, please see our Disclosure Policy at www.speakermatch.com/disclosure.php. Subscription information: Dir ect subscription inquiries, payments and address changes to SpeakerMatch Subscription Department, Behind the Podium, 4807 Spicewood Springs Road, Suite 1120, Austin, TX 78759-7944. To resolve service problems, call (866) 372-8768 or visit our website at www.speakermatch.com. On occasion we make our subscribers’ names available to companies with products or services in which you may be interested. If you do not want to be included in these mailings, please notify us in writing. Call us toll-free at: 1 (866) 372-8768 Outside the United States: +1 (512) 372-8768 3
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November 2013
KILLING THE COLD CALL MONSTER BY DAVE SHEFFIELD
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uilding your speaking business and generating sales requires cold calling, yet most speakers and authors would rather be doing anything but that dreaded activity which will create the very opportunities they desire.
Here are a few “reasons” that you should anymore). could use to reach out to past or new Keep it simple and stupid. clients:
Here’s the great news…you don’t have to cold call …a lot…to build your speaking business or expert platform. I’m going to share 3 simple strategies which will help you fill your calendar with new speaking gigs, show you how to leverage your relationships which will put dates on your speaking calendar, and how to position yourself as an expert within your niche.
A new book A new program A new baby Changes within their industry They’ve added or lost people Current events have thrust your topic area into the spotlight Recent media appearances Block booking to maximize your time around a date It has been 12 months since you’ve spoken to them No reason at all
If you want to be known as someone with a speaking business vs. someone who just speaks, community involvement is not only essential; it is your responsibility. Referral Business is the “Miracle-Gro” for Any Business
Create A “Why” For The Call I live in the Midwest, near the banks of the beautiful Mississippi River, located 2.5 hours west of Chicago. I love it here…except for when the skies are smothered by a grey blanket of overcast clouds for weeks at a time during the winter months.
More importantly, listen to what the other person is saying about themselves 90% of the time. They will tell you everything you need. My friend, Craig Valentine, encourages you to disqualify potential prospects at networking events rather than trying to qualify them.
“All things being equal, people will do business with people they like. All things not being equal, people will do
Every fall, I call past clients and new prospects to offer them my “Get me the hell out of the Midwest in Winter” special. They usually laugh, but many will book me for dates in Phoenix, Orlando, Los Angeles, or wherever they only see dreary winter images in pictures. I find it much easier to focus on picking up the 300 lb. phone when I have a purpose doing so.
business with people they like.” - Jeffrey Gitomer
Networking vs. Not-Working and Referrals Being involved in your community with networking groups, charities, and groups is a fantastic catalyst for building relationships that could possibly benefit you…and them. Create your “bungee jumping pitch” (people don’t have the attention span for an elevator pitch
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Behind The Podium
Here is a game changing strategy that I picked up from my buddy, Tony Rubleski, in his first book, Mind Capture: change the word “Referral” to “Introduction” and watch your prospect’s barriers crumble.
“John, I’ve really enjoyed speaking to your Rotary club. Could you do me a favor? Who could you introduce me to that would enjoy an awesome program for their business or organization?” is the type of question that I use, and my coaching clients use with great success. If you are not asking for referrals every time, even from people who don’t book you to speak, you are leaving money on the table!
Become an Expert The most important person that you will sell your expertise to is you. While humility is an awesome trait, it is important to recognize that your message can help many people, if you can get it out there.
Write articles like this for niche publications
Participate in LinkedIn groups that target your client’s interests. (respond, don’t just initiate)
Speak for free in your area. (Just make sure you know how to convert them to paid dates. As a Speakermatch Member, you are entitled to my $79 guide titled The Art of Conversion: Moving from Free to Fee In Your Speaking Business at no charge. Just email my assistant at info@TheShef.com and print “Conversion” in the Subject line.
I have worked with coaching clients who are medical doctors, people who have sold millions of books, created strategies which have helped their clients triple their revenues, and even speakers who have been featured on national television specials; yet they charge $1000 to speak. This is not viewed as a “great deal” in the eyes of an event planner. You are viewed as a “nonexpert”.
Ziglar. I was speaking at an event in San Diego this past spring. My time slot was immediately following John Assaraf, and as I was preparing to take the stage guess who saunters into the convention hall? Jeffrey Gitomer. John was leaving for another event, but paused long enough to pose for a picture with Jeffrey and I after I showed him my worn down goal list that I carry with me. Life rewards those who stay in motion pursuing their goals. Here’s the deal: God gave you the brains to not only know something of value, but the spine to get out and share it with people. Don’t get in your own way.
Leverage testimonials. If you say how good you are; you’re bragging. If others say how good you are, it’s proof.
Dave “The Shef” Sheffield is a bestselling Be a guest on Podcasts and radio author and shows that your target market successful listens to. speaker. He has helped over Take photos of you will other 500,000 people recognized experts “The toughest six inches of real estate to through his sell is between your ears.”-The Shef speaking and books. He is also an expert Write some “expertise” goals down at helping speakers grow their speaking when journaling or goal setting. This Here are some strategies you can use business very quickly. You can contact today to build up your expert profile and may sound crazy, but five years ago, I his offices through his website at wrote that I would be sharing the stage platform: with John Assarf, Jeffrey Gitomer, and Zig www.theshef.com. When I “get in their face” by reading the list of accolades that they have just told me, they usually mutter “well…yeah, I guess I could charge more.” Try it. The worst thing that can happen is that the event planner will say, “No”.
Statement of Ownership, Management & Circulation as required by U.S. Postal Service Form 3526. 1. & 13. Publication Title: Behind the Podium. 2. Publication No.: 025-594. 3. Filing Date: Oct. 1, 2013. 4. & 5. Frequency of issue/Number of issues: Monthly/4. 6. Subscription price is $149 annually. 7. & 8. Mailing address of publication and general business office is 4807 Spicewood Springs Rd., Suite 1120, Austin, TX 78759. 9. Publisher (Simply Speaking, Inc.) and Editor (Bryan Caplovitz) are at 4807 Spicewood Springs Rd., Suite 1120, Austin, TX 78759. 10. Owner names are Bryan Caplovitz and Allison Caplovitz. 11. There are no holders of bonds, mortgages or other securities. 12, Tax status has not changed during the preceding 12 months. 14. Issue date for circulation data to follow is December 2012. 15. Extent and nature of circulation: (Average figures denote the average number of copies printed each issue during the preceding twelve months; actual figures denote actual number of copies of single issue published nearest to filing date: Fall 2012 issue.) Total number of copies printed: average, 1000; actual, 1000. Mailed outside county paid subscriptions: average, 0; actual, 0. Mailed inside county paid subscriptions: average, 0; actual, 0. Paid distribution outside the mails: average, 782; actual 782. Paid distribution by other classes of mail: average, 76; actual, 76. Total paid distribution: average, 858; actual, 858. Free or nominal rate outside-county copies: average, 0; actual, 0. Free or nominal rate in-county copies: average, 0; actual, 0. Free or nominal rate copies mailed at other classes: average, 6; actual, 6. Total free or nominal rate distribution: average, 109; actual, 109. Total distribution: average, 967; actual, 967. Office use, leftover, unaccounted, and otherwise not distributed copies: average, 33; actual 33. Percentage paid: average, 85.8%; actual, 85.8%.
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November 2013
Pay It Forward on LinkedIn by Sandy Jones-Kaminski With the holiday season around the corner, why not set aside a half hour each week between now and the end of the year to show some gratitude to your network by paying it forward on LinkedIn? Here are 5 ways you can: 1) Write an unexpected Recommendation for a connection. If you worked with or hired someone that turned out to be a rock star go ahead and write a recommendation for them. It's also a great way to reconnect with a connection that's drifted off your regular touch base list. Just keep it brief and specific and avoid writing a generic recommendation because they're almost always useless to your contact.
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2) Endorse a connection's skills when 4) Make mutually beneficial you're reminded of them (maybe via a unsolicited introductions. tweet, status update, blog post or prompt from LinkedIn). When you absolutely, positively know that 2 of your connections would Since LinkedIn added this new "To Do" benefit by knowing each other, use to our lists, I've heard both groaning LinkedIn to make an introduction. Just about as well as praise for it, but why be sure that in the message you explain not try to endorse at least 1 your motivation and then let the 2 connection's skills during your regular parties take it from there. When you visits to LinkedIn? make intros within LinkedIn your connections can usually see a bit more about the other party (via their profile) and can then decide for themselves whether they want to take the conversation further and/or outside of LinkedIn. Set aside a half hour each
week between now and the end of the year to show some gratitude to your network by paying it forward on LinkedIn.�
Most folks don't even display recommendations that sound similar to this, "Bob is a stand-up guy and someone I'd be happy to work with again in the future. Most people think they know sales, but Bob really does!" This might have some posting value if it instead said, "Bob is a reliable, proactive and positive team player, and if I were asked to name a few sales leaders to be on a speaker panel, Bob's name would be at the top of my list. He exceeded our team goals quarter after quarter and made it to our President's list 5 years in a row."
3) Invite new or old contacts to connect on LinkedIn. Just be sure to send a PERSONAL message expressing what you noted, respect or appreciate about them, and if you only "met" them via Twitter or somewhere random like that, just be honest about why you want to be connected on LinkedIn ("let's not lose touch"). Whatever you do, don't use the default Invitation to Connect unless you're using your smart phone right in front of them at an event or on the subway (or whatever) and have opened the http://learn.linkedin.com/mobile/.
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Behind The Podium
5) Share your knowledge and insights on http:// www.linkedin.com/ answers?trk=tab_answers. Unlike the Discussions section within LinkedIn Groups, promoting your personal/ professional brand by way of sharing your knowledge, advice and insights is an accepted way to pay it forward, and possibly be recognized (maybe you'll win a Best Answers green star?) when you're within Answers. I also think that for folks that live in smaller metros where the in-person networking opportunities are limited, Answers is a great way to broaden your reach and grow your network online. Sandy Jones-Kaminski is a selfdescribed networking enthusiast and accomplished marketing and business development professional. http://www.belladomain.com/
Check out the newest service from the creators of SpeakerMatch:
www.myleadguru.com Enter the BETA Code btp1013 for early access!
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November 2013
Don’t Pad Your Presentations With “Corpspeak” by Patricia Fripp
Presentations Are Better When They Sound Conversational. This blog post is inspired by Paula Kiger’s “12 Most Supercilious Corpspeak Terms.” From “synergy” to “scalable” to “ping,” here are some of the most atrocious examples of corporate speak — and their translations. If you’ve sat through as many mindnumbing business meetings as my corporate speech coaching clients have, you are familiar with the terms Paula discusses. The famous executive speech coach Patricia Fripp — yes, that is me — says, “A speech is not a conversation; however, it needs to sound conversational.” In your professional life, you’ve heard speakers who pad their speeches with corporate speak. They will never be accused of sounding “conversational.” Paula—who sits in meetings and takes note of how many corpspeak phrases she hears — says, “I have been known to amass seven ‘leverages,’ three ‘synergies,’ an ‘actionable,’ and a ‘non -harmonized’ all in one two-hour meeting!” Why do speakers force themselves to use more syllables than necessary to get their points across? To use another corporate-speak term, perhaps they see themselves as “thought leaders” and think this type of language bolsters that identity.
resources to find a way to do something that would be impossible without working together.
problem. But as a layperson in meetings where people use the term, it always makes me giggle a tiny bit and lose track of my corporate-speak tick marks.
Translation: “You have something I need. I have something you need. Let’s make something great together.” Translation: “Let’s all think quickly and rapidly about this concept so we can 2. Leverage get some good ideas going.” People say this if they want to use something that has already been 5. Scalable done, bought, or said to move a People say this when they want the project forward without having to work done in step one to be start from scratch. something they can make bigger and easier without In your professional life, recreating the wheel. you’ve heard speakers who Like “deep dive,” it is pad their speeches with legitimate in IT. corporate speak. They will
never be accused of sounding “conversational.”
Translation: “We’re going to program this function Translation: “Joe already has his for your 10 users, but if the idea project management certification. catches on and a million users want to Let’s take advantage of that instead of do the same thing, it will be easy to do paying for someone else to get that.” theirs.” 6. Ping 3. Pedagogy Someone who wants to communicate The person who says this is someone with someone else quickly and in the field of education who chose to electronically without looking him in use four syllables when two would do: the eyes says this. There’s no “teaching.” translation, but if you really want to throw someone off, walk two doors Translation: “Teaching educates down to his desk and look him in the students.” eyes.
Here are 12 of the worst offenders: 1. Synergy People say this if they want people with complementary talents or
4. Deep dive This is a legitimate IT term that means to immerse a group quickly into a topic to brainstorm an idea or solve a
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Behind The Podium
7. Actionable The person who says this is someone who is seriously hoping what he wrote on paper will, in reality, work.
Translation: “It will work.” 8. Mitigate People say this if they are facing a lengthy Gantt chart or project plan and seriously hope to prevent something from derailing progress. Translation: “Let’s make sure things don’t go wrong.” 9. Granularity This is what the person taking the deep dive has to wade—or swim—through: a bunch of very specific details. Translation: “You will need to read 200 pages in that work plan to make sure there is a plan to close the door when it gets cold outside.” 10. Seamless People say this in public programs where the goal is for fifteen entities to make it look like they are one from the client’s end. Seamless doesn’t happen often. When it does, there’s a lot of hard work going on in the background.
Translation: “It took five entities with lengthy names to make your ‘one-stop’ application a reality. Five more will handle it before you get an answer.” 11. In the weeds This is where you are while you deal with granularity and are on the verge of taking a deep dive. It is where you are threatened with losing sight of the main objective. Translation: “While you are re-writing a letter no one will need to receive for two years, someone else is getting credibility points for saying, ‘Let’s break this process down into manageable pieces. The weeds are a bad place to be unless you have a way out.’”
“Thought leaders” like syllables; they like sounding like the next best thing. Me? I prefer someone who leads with her thoughts but tells me about them in plain English. Is there a particular corporate term that irritates you? Here are some tired, old phrases. What plain English alternatives do you recommend? Paula Kiger works for a non-profit corporation and blogs at BigGreenPen.com. Thanks Paula! Keep up the great work.
Patricia Fripp, CSP, CPAE is a Hall of Fame keynote speaker, in-demand executive speech coach, and sales presentation skills expert. Individuals and companies hire Patricia Translation: “Our plan/project/product is when they want the competitive edge no lightweight.” that comes from persuasive presentations. 12. Robust This means we want to keep the contract—we really do. We have a plan.
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November 2013
New Member Interview
SpeakerMatch Q&A With Rona Lewis
Rona Lewis joined SpeakerMatch in May.
Q. What made you select the SpeakerMatch lead service to market your speaking services?
A. I’ve only been a member for a couple of months, so I was so excited to book a great gig right away with the LACERS, the Los Angeles City Employee Retirement System! Fitness, aging well and nutrition are niche areas, not nearly as popular as sales motivation, but I’m hopeful that more opportunities like this come up! Filling out all the needed information really helped me tighten my subject matter and hone my brand. Writing the paragraphs and summaries of speech subjects and my expertise really brought my thought process in line. This has led to a better marketing plan, a better “30 second commercial” and so on. I’m more confident about what I speak about and what my brand stands for and that has led to better interviews and bookings locally. Q. How have meeting planners contacted you through SpeakerMatch? Directly through email? By phone? Or, was it through one of our general requests for speakers? Any specific event you booked that you would like to share?
I also applied to a recent request for a speaker. The LACERS (a Los Angeles City Employee division) was looking for a fitness expert for a series of fitness events. I thought , “This is PERFECT for me!” Being a certified trainer, healthy chef and advanced Toastmaster got me on the short list. I also have done numerous radio and TV segments dealing with exercise and cooking healthful, delicious things. I had a reel made of a few of my more memorable and funny moments and uploaded it to SpeakerMatch, so they were able to see me in action. THIS is what sold them. They saw my slightly wacky personality combined with my extensive knowledge about my chosen field. The fact that I’m local to them was a bonus. I got the gig and am incredibly excited about it. Q. Have you identified a “best method” when it comes to responding to meeting planners via SpeakerMatch? Tell us about it.
A. I always want to speak to whoever the decision maker is by phone right away. However, that’s not usually possible. Most meeting planners want us to contact them first via the SpeakerMatch email system. What I found What I found works really well is to NOT be too businessworks really like. Think about it. If someone hiring a speaker to be well is to NOT motivational, inspirational and entertaining, writing a be too revenues, business-like. ‘business’ letter back won’t get their attention, will it?” plus Think about it. assorted If someone hiring other fees for just a speaker to be letting you list with them. A. So far, I’ve had two meeting planners motivational, inspirational and SpeakerMatch was named as an contact me by phone and one by email. entertaining, writing a ‘business’ letter alternative resource that was great for Unfortunately, they were all on the east back won’t get their attention, will it? all levels and subjects of speaking. coast and didn’t have the budget to fly Letting my personality shine through me in to have me speak. Just the fact my words in my submissions helps me Q. How has SpeakerMatch helped your that they called because of my stand out. I’ve been told I have a rapier business? SpeakerMatch information was wit. If I can make someone laugh with wonderful! my emails, I know they’ll realize I will do A. I heard the name mentioned at one of my Los Angeles Speakers Bureau meeting. We were discussing how some bureaus take 30% of your
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Behind The Podium
SpeakerMatch Member Benefit
Instant Access to Exclusive Interviews! We Explore Key Areas of Starting and Growing a Speaking Business
www.speakermatch.com/member
that in my speeches. That’s when they call me and I can make them believe in me even more over the phone.
portion of what is needed. That just makes it harder for me to keep things in order. I’m not the most organized person in the world. The minutia of running my own business takes up Q. In your view, how does enough time without having to add to SpeakerMatch compare to other my ‘to-do” list. Why make things speaker marketing services you have tougher on myself? I have a mother encountered? to do that for me. (Don’t include that—she’ll probably get mad. Wait. A. SpeakerMatch gives me more She’ll never read this. Go ahead). options to get my name out there. I can probably find a ton of sites that I asked myself, “What is your time will help me do it myself, but with worth? Don’t you want to SpeakerMatch it’s all in one place! concentrate on what you love to do? Other marketing services do only a Help people become healthier and
happier and giggle all at once?” It’s all about time management. Q. Any other comments you would like to make about SpeakerMatch? A. SpeakerMatch was a great find for me. I’m excited about getting myself out there as a brand and I know that your service will be a big help.
Please contact us at support@speakermatch.com if you’d like to share your story.
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November 2013
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It’s Easy To Catch A Good Mood (Continued from page 1)
Marriage researchers at the University of California, Los Angeles, found that husbands experienced lower marital satisfaction when their wives reported higher stress. Wives were less affected by their husband's stress levels. Studies emphasize the importance of choosing friends wisely. People who are positive and upbeat can make you feel the same way. While it may be best to ignore a someone's bad mood, if you really feel you can help with a problem, maybe you can pass your good mood on to that person.