Spear Design Group
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Agency Spear Design Group is a New York based full-service boutique creative and marketing agency founded by Fiona Spear, a seasoned cutting edge strategist with over a decade of experience in moving brands forward.
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Results We believe less is more. We strive to make the complex simple. We generate idea driven solutions that are artfully executed. The result is impactful, future-focused design and branding solutions that leave a lasting impression and deliver maximum results.
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Our Offers BRAND
IDENTITY
DIGITAL
DESIGN
STRATEGY
ADVERTISING
TRADE SHOW
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Offers Strategy Brand Strategy Naming Messaging Brand Positioning
Identity Logo Brand Guidelines Template Design Press Kits
Design Marketing Collateral Package Design Pitch Decks 360 Branding
Digital Website Design email Campaigns e-Newsletters
Advertising Ad Campaigns Print Ads Banner Ads
Trade Shows Booth Design Promotional Items Apparel
Case Studies Spear Design Group
SafeBus
An unknown startup App. Seeking 2nd wave investors. Lacking a modern identity. Without brand name recognition. Not a high-tech presence.
Meanwhile, the core issue was to:
Establish SafeBus as an essential App for parents.
Our strategic focus became to:
Communicate safety and peace of mind.
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Y+B wine
Yellow + blue make green. 100% organic. Hand picked grapes. Halved the carbon footprint. 33% more wine, than bottle.
Meanwhile, the core issue was:
Getting over Tetrapak phobia. “cheep plonk�.
ROI:
Y+B wines has doubled it’s product line-up.
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ODA
Office for Design & Architecture. New York City based. Increase brand recognition, to compete in high profile design competitions worldwide.
Our strategic focus became:
Simplexity: a simple solution for something that is complex.
Results/ROI:
ODA wins largest housing project in NYC, 1,200,000 sqft.
Lumina
360 Campaign. Lumina: Surrounded by light. New building development. Located in Hong Kong. Extraordinary panoramic views.
Results/ROI:
75% sold off-plan. Exceding sales expectations.
Caliche Rum
Completely clear white rum. Aged 20 years. Sixth-generation rum maker. Destileria Serralles, Puerto Rico. Greatest & greenest distillery.
Our strategic focus became:
Aged well. Not well behaved.
ROI:
Caliche Rum is named the world’s best aged white rum.
. D E V A H E B L L E W T O N . L L E W AGED
Farrell Building
The largest real estate developer in the Hamptons. Superior craftsmanship. Innovative design. Customer first philosophy.
Our strategic focus became:
“Farrellization� #1 builder in the Hamptons.
PEACE
MASTERPIECE
FARRELLBUILDING.COM I 631.537.1068
NEW YORK I THE HAMPTONS I PALM BEACH
EPIC
FARRELLBUILDING.COM I 631.537.1068
ICONIC
NEW YORK I THE HAMPTONS I PALM BEACH
HEAVEN
HAVEN
FARRELLBUILDING.COM I 631.537.1068
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EFFORTLESS
FARRELLBUILDING.COM I 631.537.1068
TIMELESS
NEW YORK I THE HAMPTONS I PALM BEACH
PERFECT
PERFECTION
FARRELLBUILDING.COM I 631.537.1068
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NATURE
NURTURE
FARRELLBUILDING.COM I 631.537.1068
NEW YORK I THE HAMPTONS I PALM BEACH
F A R R E L L
H O M E S
T H E H A M P TO N S WE ALL WANT MORE TIME TO ENJOY LIFE & THE THINGS THAT MATTER TO US. OUR MISSION REFLECTS THAT PHILOSOPHY. EVERYONE WANTS A HOME WHERE THEY CAN BE AT PEACE. OUR CLIENT-FIRST BUILDING PROCESS & PROFESSIONAL IN-HOUSE TEAM ENSURE YOU CAN HAVE THAT HOME QUICKLY & WITH EASE. A HOME IN THE HAMPTONS CONTINUES TO BE A GREAT INVESTMENT. YOU NOW HAVE MORE OPTIONS THAN EVER BEFORE. THIS YEAR WE ARE SHOWCASING OUR LUXURY SIGNATURE SPEC & CUSTOM LINE OF HOMES, & INTRODUCING OUR NEW BUILD TO SUIT PROGRAM, WHILE CONTINUING TO STAND BY OUR FARRELL TRADEMARK OF LUXURIOUS INTERIORS & FINISHES, DESIGNED FOR THE WAY YOU LIVE & ENTERTAIN. CHEERS!
JOE FARRELL
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H A M P TO N S
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HIGHLAND TERRACE BRIDGEHAMPTON $16,995,000 2 acres 8,600 sf 10 bedrooms, 12 bathrooms 3,600 sf lower level pool house heated gunite pool & spa sunken tennis court south of the highway elevator
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CRESCENT AVENUE WATER MILL $14,950,000 2.8 acres 8,600 sf 10 bedrooms, 12 bathrooms 3,600 sf lower level 1,500 sf 2 story guest house heated gunite pool & spa sunken tennis court reserve views elevator
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LANDS END ROAD PALM BEACH
MANALAPAN, FLORIDA F U L LY F U R N I S H E D $9,995,00 0
0.7 acre 7,600 sf 6 bedrooms, 9 bathrooms infinity edge pool & spa 360o waterfront point lot private dock
CUSTOM BUILD IMAGINE…THIS TIME NEXT YEAR YOU COULD ENJOY A LUXURIOUS NEW CUSTOM HOME, DESIGNED & BUILT PRECISELY TO YOUR TASTES & LIFESTYLE. WHETHER YOU
”It’s a home…not a house…and you get that feeling in a Farrell home right way…it couldn’t have been more pleasant to have Joe build our home. We told him when we needed to move in and, with no questions asked, we were in. Joe’s family of employees really stand behind the property and the build.” JACK & JODI WAS S ERMAN
WANT A MODERN FARMHOUSE, CLASSIC HAMPTONS COTTAGE OR BEACH HOME, WE WILL DELIVER IT, ON-TIME & ON-BUDGET. OUR STRESS-FREE, SEAMLESS AND VERTICALLY-INTEGRATED ORGANIZATION COMPLETELY SIMPLIFIES THE BUILDING PROCESS. WE GIVE YOU A FIXED PRICE WITH EIGHT PAYMENTS & YOU MAKE THE CHOICES WHILE WE HANDLE THE REST. IT’S THAT SIMPLE! WE HAVE OUR OWN IN-HOUSE DEDICATED LEGAL, DESIGN, STRUCTURAL, ELECTRICAL, EXCAVATION, ENGINEERING, AND SERVICE TEAM. EACH DIVISION WEIGHS IN ON EVERY CUSTOM PROJECT, MAKING OUR PROCESS UNPARALLELED IN QUALITY AND EFFICIENCY IN THE HOME BUILDING INDUSTRY. THE STRONG RELATIONSHIP AMONG OUR SUBCONTRACTORS
”Open and accessible… Farrell worked with us to make our dream come true. Their win-win approach is what won us over. Joe understands“ the big picture” that is our home…instant rapport and understanding.” BOB & DAWN MCGUIRE
”It went fabulously… I received updates and pictures of the building process daily… Farrell interiors always inspire me. I believe Joe is build ing the best homes – with quality and value.” S HARON HELD
COMPLEMENTS THE INTERNAL TEAM & AS A RESULT WE HAVE A WORKING FAMILY CULTIVATED & PERFECTED OVER 20 YEARS. THE FARRELL BUILDING STANDARD IS INHERENTLY UNDERSTOOD & INCORPORATED INTO EVERY PROJECT. OUR CUSTOMERS’ STORIES SAY IT ALL…
JOE FARRELL
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”Once I sell this house, I’m ready to build another one with Farrell right away. The process (of designing and building my own spec home) has been absolutely perfect. Farrell is there when you need them, organized, focused, detailed. The customer service is really outstanding I would absolutely recommend Joe to build anybody’s house. The team used to say, “Don’t worry Jeanie. We’ll take care of it.” And that made it easier for me.” JEANIE S ACKS
FARRELL BUILDING
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BRAND GUIDELINES
B U I L D I N G . B U S I N E S S . F A M I LY. THESE ARE THE 3 MOST IMPORTANT WORDS I N T H E FA R R EL L VO C A B U L A R Y. THERE’S NO QUESTION THAT EVERY SINGLE ONE O F YO U AT FA R R EL L A R E C R A Z Y A B O U T BUILDING, BUT YOU ARE ALSO ROOTED IN TRADITION THROUGH YOUR FAMILY VALUES AND BUSINESS EXPERTISE. THESE 3 IDEALS, W H EN B RO U GH T TOGE T H ER, COM PRISE THE CORE OF THE FARRELL PHILOSOPHY. WE HAVE DEVELOPED THESE EXTENSIVE B R A N D GU IDEL IN ES, W I T H T H E FA RREL L MENTALITY IN MIND, TO STAND THE TEST OF TIME. AND, JUST LIKE YOUR HOUSES, YOUR B R A N D M US T M A I N TA I N T H E GRE AT ES T AT TENTION TO DE TAIL .
Far rellBuilding. com
FARRELL BUILDING
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BRAND GUIDELINES
BR AND VALUES
BRAND OBJECTIVES
QUALITY EXPERIENCE RELIABLE SAVVY VISIONARY
To establish a strategic platform that will frame the foundational building blocks to take the Farrell brand to the next level and empower the organization to successfully achieve business goals.
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BRAND IDENTITY To establish a strong and ownable, uniform and cohesive 360 Farrell brand identity, that is demonstrative of the value you bring, across all channels and communications.
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BRAND MESSAGING To connect on a human level and broaden Farrells’ existing target audience by clearly communicating the breadth of your offers.
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BRAND POSITIONING To further strengthen Farrell’s positioning as the number one building company in the Hamptons.
Far rellBuilding. com
ABOUT US
FIND A HOME
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BROKER PORTAL
CONTACT US
ABOUT US
FIND A HOME
PEACE
HOW WE BUILD
BROKER PORTAL
CONTACT US
ABOUT US
FIND A HOME
HOW WE BUILD
BROKER PORTAL
MASTERPIECE
CONTACT US
URTA
In need of a visual refresh. A fractured brand. Lacking heritage awareness. Known primarily for the URTA’s. Not known for it’s other offers. Off grad students radar.
Meanwhile, the core issue was that:
URTA was a lackluster brand, in need of more drama.
Our strategic focus became to:
Create a modern identity to attract theatre students and universities.
Smithsonian Museum
Target 250 philanthropists. Limited edition over size brochure. Mirror cover poses the question: Who is Responsible for America? The answer is YOU. Patriotic red, white & blue spreads. Historical B&W photographs from the museums own archive.
Results/ROI:
Capital campaign goal of $100 million was reached in less then 6 months.
NATIONAL WHO IS RESPONSIBLE MUSEUM OF AMERICAN HISTORY AMERICA? CAMPAIGN
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L’Oréal Paris
Complete package re-design Salon exclusive product range Série Expert haircare system Features innovative molecular precision technology
Our strategic focus became:
ADI, Anti-Degenerative Immune complex.
Clients Spear Design Design Group. Group. All All rights rights reserved. reserved. Proprietary Proprietary & & Confidential Confidential Spear
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Auctionata Beauty Counter Brief Magazine Casco Panama Caliche Rum Citation Air CodeSmart Context Matters Farrell Building FMA Hallmark Havas Media Ignition
Iridium JQA Partners Koda L’Oreal Paris Levain Bakery Lumina Macy’s Maloney & Fox MH Studio MoMA Netaid NY Botanical Garden NY Dept of Health
NY Public School PS3 ODA Raquel Welch Rewire Me SafeBus Smithsonian Museum Target Thomas Riley URTA Volvo Yellow+Blue Wines 241 Fifth Ave 92 l Y
Awards Art Directors Club 72nd Design Annual Graphis Letterhead/Logo 4 Print Magazine Design Annual Print Magazine Computer Art American Institute Graphic Arts A Decade of Entertainment Graphics American Institute Graphic Arts One+Two Color Competition PDN/PIX digital photography Best photo web site Broadcast Designers Association Gold, Silver & Bronze International Greeting CARD Museum of Modern Art The Clarion Award Marketing Communications Platinum Hermes Award Company Branding Davey Award Silver Award
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I have found SDG engagement has been second to none, this married with their creativity and their ability to meet tight deadlines, have made them a perfect partner. We can recommend Fiona and her team whole heartedly. Ed Gillespie, CEO SafeBus
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NMAH capital campaign goal of 100 million dollars was reached in less then six months! Enabling us to continue to showcase our unparalled collection of over 3 million objects for generations to come. Ivan Selin, Chairman of the Board, Smithsonian Institution, NMAH
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Spear can be counted on to consistently deliver smart, sophisticated and elegant design solutions. A highly strategic thinker who’s able to marry great design with great ideas. A delight to work with; as dependable as rain and completely unflappable. David Shavrick, Global Executive Creative Director at Ignition
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Spear is my go-to agency for design work, they are creative, attentive, and results-oriented. I’m not only extremely impressed, but very pleased at how blown away my clients are at the results. Jules Abraham, Principal at JQA Partners, LLC
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Cheers! FIONA SPEAR Spear Design Group 16 Greene St, New York, NY 10013 Fiona@SpearDesignGroup.com SPEARDESIGNGROUP.COM