ALEXANDER / PITCH DECK

ALEXAN D ER 281

PA R K

AV E N U E

TEAM SO U T H

281

PARK AVENUE

SOUTH

THANK YOU 2 8 1 PAR K AV E N U E SO U T H

D EAR CHARLES & GABRIE L, Thank you for inviting us to present our credentials on behalf of 281 Park Avenue South. We are thrilled by the opportunity to formally introduce our team's capabilities and believe we are uniquely qualified to develop, execute and deliver on a very special buyer procurement strategy for this iconic offering.

We have refined our approach to targeted high net worth property marketing and sales over the past ten years resulting in several of the most iconic and record breaking deals around the country and the world.

This success is the result of diligence, the depth and breadth of our network and our relentless pursuit of activating the most effective marketing campaigns in the industry. We believe 281 Park Avenue South deserves a marketing platform befitting of its extraordinary status as one of the most iconic buildings in the country.

We look forward to sharing more about our team and approach in the pages ahead and hope this information proves helpful as you consider us for this extraordinary project.

Thank you for the opportunity and it would be our pleasure and a privilege to work with you.

Cheers, TAL & O RE N ALEXAND E R

INTRODUCTION 2 8 1 PAR K AV E N U E SO U T H

I N T H E PAG E S TO F O L LOW, W E W I L L WA L K YO U T H RO U G H E AC H ST E P O F O U R P RO P O S E D P RO C E S S . A F E W K E Y E L E M E N T S C R I T I C A L TO 2 8 1 PA R K AV E N U E SOUTH ARE REFERENCED IN THIS I N T RO D U CT I O N .

OUR METHODOLOGY 2 8 1 PARK AV E N U E SO U T H

3 KEY PILLARS

1 NETWORK 2 ACCESS THOUGHTFUL 3 EXPOSURE MARKETING EXCELLENCE

OUR APPROACH 2 8 1 PAR K AV E N U E SO U T H

ARC H E T Y P E M AP P I N G & S E G M E N TAT I O N We will begin with buyer archetype mapping and segmentation. Once we've mapped the target audiences we will develop segment specific messaging, creative and marketing outreach plans tailored to each archetype.

360 MARKETING We will leverage our database to develop each archetype segment and effectuate a network effect through targeted marketing to extend the reach of all marketing channels (Social, Email, Collateral, Events & PR).

PRIMARY AUDIENCES 281 PARK AVE NUE SO UTH

ARC H E T Y P E S - Prospective Buyers from our Network (500 Mil Net Worth 'Collectors') - Private Family Offices, Hedge Funds Or Private Equity Firms (Domestic & Global) - Private Members Clubs (Domestic & Global) - Diplomatic Institutions - Sovereign Wealth Funds - Academic & Not-for-Profit Institutions (Including family museums)

ASSET CREATION 2 8 1 PAR K AV E N U E SO U T H

C O N T E N T L I B R A RY Audit present content library to identify which assets we may be able to leverage for creative development (Photography, Film, Plans etc).

P H OTO S H O OT Storyboard and execute additional photography.

V I D E O P RO D U CT I O N Cinematic drone film of the building and the approach down Park Avenue (Day & Evening).

F LO O R P L A N D E S I G N S Develop use case specific floor plan designs to envision multiple scenarios for an owner occupier (eg UK Based Hedge Fund desiring several residential suites, office, entertaining and gallery space).

DIGITAL MARKETING

WEBSITES 2 8 1 PAR K AV E N U E SO U T H

O U R W E B S I T E F E AT U R E S S O M E

W E W I L L A LS O C R E AT E A

O F T H E M O ST S P E CTAC U L A R

STA N DA LO N E W E B S I T E F O R

P RO P E RT I E S W H I C H W E A R E

2 8 1 PA R K AV E N U E S O U T H A N D

M A R K E T I N G O R H AV E H A D T H E

BAS E D O N YO U R P R E F E R E N C E ,

PRIVILEGED OF REPRESENTING

T H I S C A N B E PAS SWO R D

I N T H E PAST.

P ROT E CT E D .

P RO P E RT Y W E B S I T E S , TO U R S & V I D E O S

281

PARK

AVENUE

SOUTH

SOCIAL MEDIA 2 8 1 PAR K AV E N U E SO U T H

TA RG E T E D I N STAG R A M P O ST S & STO R I E S @ A L E X A N D E RT E A M

281

PARK

281

PARK

AVENUE

AVENUE

SOUTH

SOUTH

PRINT MARKETING

PRINT MATERIALS 2 8 1 PAR K AV E N U E SO U T H

281

PARK

AVENUE

281

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SOUTH

MEDIA OUTLETS 2 8 1 PAR K AV E N U E SO U T H

O N E O F T H E WAY S W E R E AC H T H E R I G H T A U D I E N C E I S T H RO U G H O U R ST R AT E G I C PA RT N E R S H I P S A N D LO N G STA N D I N G R E L AT I O N S H I P S WITH MEDIA OUTLETS.

281

PARK

AVENUE

SOUTH

281

PARK

AVENUE

SOUTH

1.7

$

B+

IN TRANSACTIONS DURING 2021 ACROSS NEW YORK, HAMPTONS, & SOUTH FLORIDA

$

500

M+

IN TRANSACTIONS DURING Q1 2022 ACROSS NEW YORK, HAMPTONS, & SOUTH FLORIDA

TAL & OREN ALEXANDER A N E N T E R P R I S I N G F O RC E I N TO DAY ' S G LO B A L M A R K E T

1

#

TEAM IN THE NATION 2 YEARS IN A ROW

BY REALTREN DS + TOM FERRY TH E THOUSAN D & 3 YEARS IN A ROW AT DOUGLAS ELLIMAN REAL ESTATE*

REAL ESTATE IS IN OUR DNA We were raised in the real estate and development world so when it comes to understanding how to add value to a property, our insight comes from our own experience and our father's before us. Marketing homes was always part of the discussion growing up. In return, we have an excellent understanding of high-end finishes, top-tier construction and quality architecture. Today we still work alongside our father developing exquisite luxury homes.

The Industry's Most Connected Approach To Ultra-Luxury Real Estate

Led by Tal and Oren Alexander, the Alexander Team is a powerhouse in global real estate consultancy. By partnering with the Alexander Team, you get the results you deserve, led by white-glove client service, an innovative approach to marketing, and access to an unparalleled personal network. Sought-after by high-end clients, world-renowned developers, and prestigious media outlets for their market expertise, the Alexander Team specializes in all facets of real estate ranging from luxury resale properties (Condos, Co-Ops, Homes, Estates, and Townhouses) to ground-up new developments and conversions. The team's impressive track record attests to their innate passion for the industry and the uncompromising level of attention they pay to every client's needs.

Tal and Oren Alexander have always understood how to create and market refined luxury properties. In addition to earning prestigious awards for their stellar work in these areas, they are known and sought-after for their client-focused, hands-on business approach. Together they formed the Alexander Team after being personally recruited by Douglas Elliman Chairman Howard Lorber.

WE GET IT Our carefully cultivated personal network also spans worldwide. Our ability to connect people with properties is at the core of the tremendous value we bring to getting any deal done successfully. Our business revolves around incredible, one-of-a- kind properties and the sophisticated buyers who desire them. For many of these buyers, property is like art - worthy of collecting. The Alexander Team knows what's happening in the market, what's motivating current activity, and what's likely to happen next. We have also identified the world's top property collectors and have instant access to over 500 high-net-worth individuals seeking what is rare and wonderful in real estate.

MISSION STATEMENT OV E RV I E W

THE ALEXANDER TEAM IS THE P R E M I E R , I N T E R N AT I O N A L L U X U RY R E A L E STAT E T E A M T H AT P ROV I D E S U N PA R A L L E L E D A DV I S O RY S E RV I C E S TO B U Y E R S , S E L L E R S & D E V E LO P E R S .

P R I VAT E N E T WO R K We provide an unparalleled ability to reach the market of prospective buyers through our proprietary network of individuals who directly or indirectly know those who are actively searching for prime real estate opportunities around the world. Through our reputation and infrastructure, we have the ability to generate maximum exposure for our sellers via word of mouth, right place right time, travels, events, and superior targeting methods.

T H E B E ST O F T H E B E ST With over 30 years of combined experience and $5 billion in global real estate transactions, we provide a level of market expertise and experience driven by first-hand knowledge as we are a wholly integrated and highly knowledgeable in every aspect of real estate including development, acquisitions, management, finance, marketing and sales. Through consistent involvement in the entire process, we are able to match our clients with the properties that are not only right for them but provide a good investment opportunity.

$240M New York Penthouse

NEW YORK CITY T R A N SACT I O N S D U R I N G 2 0 2 1

$750M+ $49M

$35 M .5

421 Broome St #PH MIDTOWN WEST

157 West 57th St #81 MIDTOWN WEST

$26M

$19 M .5

432 Park Ave MIDTOWN EAST

520 Park Ave #25 LENOX HILL

$19 M

$18 M

.5

65 Irving Pl GRAMERCY PARK

.25

30 Park Pl #PH78B TRIBECA

$250M Record-Breaking Sale New York

220 Central Park South Penthouse

$35M New York 421 Broome St Penthouse

$39 M Miami Beach, Florida .5

3550 Matheson Avenue

SOUTH FLORIDA T R A N SACT I O N S D U R I N G 2 0 2 1

$700M+ $65M

$48M

3488 St Gaudens Rd MIAMI

3500 Curtiss Lane MIAMI

$30 M

$24M

.5

3550 Matheson Ave MIAMI

36 Indian Creek Isld Rd MIAMI BEACH

$24M

$23 M

605 Ocean Blvd GOLDEN BEACH

.75

430 W San Marino Dr MIAMI BEACH

$60M Record-Breaking Sale Miami Beach Faena House Penthouse

$55M Record-Breaking Sale Miami Beach 3 Indian Creek

$37M Miami Beach, Florida 87 Park

$33M Surfside, Florida Arte Penthouse

$31M Water Mill 612 Halsey Lane

THE HAMPTONS T R A N SACT I O N S D U R I N G 2 0 2 1

$100M+ $31M

$17M

612 Halsey Ln WATER MILL

57 Jareds Ln SAGAPONACK

$14M

$10M

6 West Pond Dr BRIDGEHAMPTON

15 Pheasant Close N SOUTHAMPTON

$5 M

$4 M

.4

1062 Deerfield Rd WATER MILL

.95

272 Old Montauk Hwy MONTAUK

NEW DEVELOPMENTS N E W YO R K & M I A M I M A R K E T S

W E WO R K W I T H L E A D I N G D E V E LO P E R S , WO R L D - R E N OW N E D A RC H I T E CT S A N D I N T E R I O R D E S I G N E R S TO C R E AT E T H E M O ST C OV E T E D P RO P E RT I E S I N T H E M A R K E T P L AC E .

From in-house research and product development to marketing and sales, property management and mortgage financing, our team provides a seamless real estate experience. Decades of expertise and proprietary market data lets us forecast future activity and bring to market what buyers want next.

Arte Surfside

8 9 5 5 C O L L I N S AV E , S U R F S I D E , F L A one-of-a-kind collection of just 16 oceanfront luxury condominiums in Surfside is the first-ever project in the United States by the legendary Italian architecture and design partnership of Antonio Citterio and Patricia Viel in collaboration with Kobi Karp Architecture & Interior Design. This striking addition to Surfside is close to Indian Creek, Bay Harbor Islands, Bar Harbour, and Miami Beach.

The Beckford House & Tower 3 0 1 E 8 1 ST ST, N E W YO R K , N Y

Welcome to Beckford House & Tower, a breathtaking collection of one to six bedroom condominium residences that bring exceptional elegance to the Upper East Side. Located on 80th and 81st Streets, award-winning design firm Studio Sofield has created two gracious, complementary residential buildings offering a compelling blend of the classical and the contemporary to this most historic of city neighborhoods, transforming this enclave for years to come. Each residence is a celebration of craftsmanship, grand spaces and exquisite detailing with a curated selection of amenities that enhances every lifestyle.

22 Bond

2 2 B O N D ST, N E W YO R K , N Y Embodying authentic luxury and rugged sophistication, the architecture of 22 Bond speaks to the neighborhood's industrial past. Vestiges of an 18th century townhouse and exposed beams from a past development are part of 22 Bond's architectural experience. The residences offer double- height custom kitchens designed by Smallbone, gallery-ready surfaces, and ceiling heights from 10-1/2 to 12 to 22 feet. Walls are oriented to protect artworks and allow for the virtually unrestricted display and arrangement of art, as in the soaring living and entertaining spaces. An artful private garden by landscape architect Future Green Studio integrates and juxtaposes architecture and nature, covering almost half the property.

The Waldorf

3 0 1 P A R K AV E , N E W Y O R K , N Y The world's most fascinating and influential people have always lived at Waldorf Astoria New York. Since its opening in 1931, this iconic symbol of New York luxury was the residence of choice among world leaders, celebrities, and the global elite. No other hotel in the world provided its residents with best-in-class service and an unparalleled lifestyle, all at the center of society, commerce, and geopolitical events. Today's unprecedented restoration of this Park Avenue landmark will deliver a collection of contemporary residences in The Towers above the legendary hotel, with interiors and amenities artfully designed by Jean-Louis Deniot.

Featuring the finest living quarters complemented by a world of unsurpassed amenities and services, there is no more glamorous address in New York City than The Towers of the Waldorf Astoria.

$122M Record-Breaking Sale London Townhouse

ON THE GROUND WE ARE WHERE OUR CLIENTS ARE

OUR PROCESS ALEXANDER TEAM

A N I N N OVAT I V E M A R K E T I N G & S E L L I N G A P P ROAC H F O R R E A L E STAT E C R E AT E D

BY T H E A L E X A N D E R T E A M , D E S I G N E D F O R E AC H I N D I V I D U A L P RO P E RT Y.

R E S EARC H , A N A LY S I S & INSIGHTS Providing a complete understanding of the current market trends, comparable properties, and digital campaign tactics that will deliver results.

ST R AT E G I C PLANNING We will develop a pre, during and ongoing approach, ensuring accountability and optimization.

MARKETING & SELLING U SA & U K M A R K E T S

INTELLIGENT MARKETING CAMPAIGNS

LEVERAGING RELATIONSHIPS

COMBINING PSYCHOGRAPHIC DATA

Tal and Oren Alexander have created a

AND FIRST-HAND KNOWLEDGE OF THE

curated network of interior designers, art

PROSPECTIVE BUYER

consultants, financial advisors, plane & yacht brokers, previous clients, and current clients,

Backed by data-driven strategies, we will

for example, all of whom understand the

implement a campaign that leverages geo-

product we are selling.

targeting, combined with psychographic, demographic and behavioral data to target

CROSS-MARKET & INTERNATIONAL

consumer real estate needs. Relevant print

ACCESS

opportunities are also implemented, including

Buyers and sellers alike are coming from

direct mailers and a tailored advertising plan.

the exact markets we operate in - New York, Miami, The Hamptons, and London, allowing for maximum exposure to those broker communities.

ON THE WEB U SA & U K M A R K E T S

C O N N E CT I O N TO O U R TA RG E T C O M M U N I T Y R E Q U I R E S AC C E S S .

W E ' R E E V E RY W H E R E T H E Y A R E .

O N E V E RY P L AT F O R M .

16,000+

350,000+

SU BSCRI B ERS

FOLLOWERS

EN GAG ED N ETWO RK

High-net worth & influential individuals

SOCIAL M ED IA

On social media channels across the country

70,000+ INSTAGRAM FOLLOWERS

Combined Alexander Team followers

NATIONAL PRESENCE THE ALEXANDER TEAM

"$35M CLOSING AT FAENA HOUSE LEADS MIAMI'S WEEKLY CONDO SALES" The Real Deal

"SOHO SCORES ITS PRICIEST-EVER DEAL WITH $35.14 MILLION PENTHOUSE SALE" The Wall Street Journal

"JOSEPH CHETRIT FETCHES $25 MILLION FOR UPPER EAST SIDE TOWNHOUSE" The Wall Street Journal

"PENTHOUSE AT ONE THOUSAND MUSEUM SELLS FOR $13.8 MILLION. HELICOPTER NOT INCLUDED." Miami Herald

MEDIA SAVVY THE ALEXANDER TEAM

O U R R E L AT I O N S H I P S W I T H T H E M E D I A M A K E U S T H E E X P E RT S I N P L AC I N G YO U R P RO P E RT Y I N E X ACT LY T H E R I G H T O U T L E T.

OVERVIEW M A R K E T I N G & S E L L I N G S E RV I C E S

V I D E O P RO D U CT I O N

F LO O R P L A N S

C O PY W R I T I N G

P RO P E RT Y W E B S I T E S

D I G I TA L M A R K E T I N G

L U X U RY R E N D E R I N G S

V I RT U A L STAG I N G

SERVICES

P H OTO G R A P H Y

OUR MEDIA PARTNER D R I V I N G AWA R E N E S S & F I N D I N G T H E A U D I E N C E

95M

Email addresses across the US

67

Magazine Titles

T H E L A RG E ST LO C A L L U X U RY M E D I A C O M PA N Y D E L I V E R I N G T H E M O ST A F F L U E N T A U D I E N C E S I N T H E M O ST P RO M I N E N T C I T I E S I N T H E U . S .

Our strategic media partner provides access to 95 million email addresses across the U.S. with advanced targeting capabilities covering 130 data points allows us to micro-target niche demo- graphics, and those specifically

130 Data points

searching for real estate, in specific zip codes with a specific HHI.

OUR KEY NETWORK PARTNER C O N N E CT I N G T H E WO R L D ' S M O ST A F F L U E N T R E A L E STAT E B U Y E R S

R A N K E D 1 ST A M O N G A L L 3 0 0 M E AS U R E D D I G I TA L P L AT F O R M S .

Our network partner is the award-winning, premier digital destination connecting the world's most affluent real estate buyers, with prestigious properties around the globe through relevant, timely listings and compelling content. Our multilingual platform

2.3M

Monthly unique users around the world

$1.25M Average Household Income

is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news and entertaining stories - all to empower and inspire our users to make informed real estate decisions.

50%

Visitors plan to build/buy in the next year

43

Average Age

TA R G E T E D E - B L A S T S TA R G E T With our advanced geographic and demographic filtering technology.

R E AC H R E M I N D Intelligent and unified email, social media & website advertising delivered to your target.

D RIVE SALES Engage this targeted consumer with special offers or promotions.

T H E AS S E T SEMI-ANNUAL L I S T I N G P O RT F O L I O

TODAY'S MARKET HAS RADICALLY CHANGED & REWARDS NOTHING LESS THAN FORESIGHT, ACTIVISM & EXPERTISE. REAL ESTATE MARKETING REQUIRES

A SAVVY TEAM THAT CLEARLY UNDERSTANDS WHAT MAKES

EACH PROPERTY UNIQUE & CAN TARGET THE MOST SUITABLE

LUXURY BUYERS

$50M Record-Breaking Sale Miami

Indian Creek Estate

N E W YO R K

575 Madison Avenue, New York, NY 10022 Phone (212) 350 8531

H A M P TO N S

20 Main Street, East Hampton, 11937 Phone (631) 267 7353

MIAMI

1111 Lincon Road, Suite 805, Miami Beach, FL 33139 Phone (305) 695 6013