T E AT R O VA R I E D A D E S A PLAN FOR THE FUTURE
CASCO DEVELOPMENT & PARTNERS
Introduction On January 21 1912 on the 239th Anniversary of the founding of the city of Panama the National Flag was raised for the first time on top of the Teatro Variedades.
" Without culture and the relative freedom it implies society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future." ALBERT CAMUS
Casco Development & Partners
SYDNEY OPERA HOUSE
3
Cities Are Defined By The Culture That Survives Them INTRODUCTION GUGGENHEIM MUSEUM BILBAO
TEATRO COLON BUENOS AIRES
Casco Development & Partners
4
THE STAR PERFORMING ARTS CENTER
A Case Study: Singapore
INTRODUCTION SINCE 2012 THE SINGAPOREAN GOVERNMENT HAS SPENT IN EXCESS OF US$ 300 MILLION ON ARTS & CULTURE Singapore is regularly listed as one of the best places to live in the world* with access to culture being regularly highlighted as a positive. *HSBC Expat Survey, 2015
ART STAGE
GILLMAN BARRACKS
Casco Development & Partners
5
Culture as an Economic Force for Growth & Development INTRODUCTION CULTURAL DEVELOPMENT IS A POWERFUL TOOL TO:
- Drive economic development - Create "destination" cities and regions - Job growth - Revitalize urban areas - Create "spin-off" businesses; attract investment and stimulate local economies
SECTION ONE Casco Development & Partners
Culture: New, Now, Next
Casco Development & Partners
7
The Way We Are Experiencing Culture Is Changing CULTURE: NEW, NOW, NEXT Culture is now being experienced in new ways, in new spaces and engaging new and expanded audiences.
Casco Development & Partners
8
The Spaces we are Using to Experience Culture Are Changing CULTURE: NEW, NOW, NEXT PALAIS BRONGNIART: THE PARIS STOCK EXCHANGE The Paris stock exchange building Palais Brongniart has now been converted into a highly successful multi-use space.
SECTION TWO Casco Development & Partners
The People’s Theatre
THE PEOPLE’S THEATRE TEATRO VARIEDADES HAS PLAYED AN IMPORTANT ROLE IN THE CULTURAL LIFE OF PANAMA. Since its opening on September 1 1912 the Teatro Variedades has played an important role in the cultural life of Panama. Vacant for the last 30 years Teatro Variedadas is now being re-imagined into a new model for the future.
Casco Development & Partners
12
Teatro Variedades A Panama City Icon
Teatro Variedades Will Primarily Be A "Presenting House" THE PEOPLE’S THEATRE Teatro Variedades will book pre-produced theatrical, musical and public programming. Partners will be varied and be drawn from the commercial producing world, the NGO world, independent producers and international organizations.
Casco Development & Partners
ROOFTOP RESTAURANT
Casco Development & Partners
JEWEL BOX SPACE
Flexibility Versatility & New Possibilities THE PEOPLE’S THEATRE TEATRO VARIEDADES WILL ENCOMPASS TWO THEATERS (731 SEATS & 230 SEATS) PLUS A ROOFTOP RESTAURANT
MAIN THEATER
The main theater can be converted to a flexible space and all the seats swivel to create a flat chair-free open space. The Jewel Box space allows for flexible utilization for dance events cinema and other uses.
2019 A Model for the Future THE PEOPLE’S THEATRE TEATRO VARIEDADES WILL BE RE-BORN AS A MULTI-USE SPACE Capable of holding performances, hosting events and becoming a creative catalyst for innovation, culture and ideas. It will engage audiences of all interests on an ongoing basis. It will be the first space of its kind in Central and South America. Performances will range from Broadway plays and musical and orchestral, vocal and jazz concerts to dance performances lectures and events.
Casco Development & Partners
17
Abierto Space: Café, Workspace, Business Incubator THE PEOPLE’S THEATRE ADJOINING THE TEATRO VARIEDADES WILL BE A FIVE-FLOOR DEVELOPMENT. The flexible space, or "Abierto Space," is being considered for use as a café for small scale performances, as well as designed as a shared workspace/business incubator for creative professionals in the areas of technology and design.
THE PEOPLE’S THEATRE
10AM
1PM
3PM
6PM
MONDAY
Film Program
Corporate Rental
Business Incubator
Public Programs
Cafe
TUESDAY
Broadway Play
Corporate Rental
Business Incubator
Public Programs
Cafe
WEDNESDAY
Broadway Play
Dance
Business Incubator
Performance
Cafe
THURSDAY
Broadway Play
Dance
Business Incubator
Performance
Cafe
FRIDAY
Broadway Play
Dance
Business Incubator
Performance
Cafe
SATURDAY
Family Program
Public Programs
Business Incubator
Public Programs
Cafe
SUNDAY
Family Program
Public Programs
Business Incubator
Education Program
Cafe
TEATRO VARIEDADES A PLACE OF CONSTANT ACTIVITY AND CREATIVITY Teatro Variedades and its adjoining property will
THEATER
ABIERTO SPACE
JEWEL BOX SPACE
CAFÉ
have a mixed program developed to provide a range of activities taking place for up to 14 hours a day seven days a week. Here is an example of how the space would work in a typical week.
Casco Development & Partners
18
Programming Matrix
DAY
Casco Development & Partners
19
Local & International Audience THE PEOPLE’S THEATRE Casco Development & Partners anticipate that Teatro Variedades will draw a strong and broad local audience, including school groups, while also attracting a large number of tourists. Teatro Variedades is committed to developing an audience for the future and as such will provide rich educational programs for students and audiences new to theater, dance and music.
Local Audiences
10 %
Tourists
5 %
15 %
70 %
School Groups
Other
Casco Development & Partners
29
Operations & Governance
PANAMIAN REAL ESTATE MARKET EXPERIENCE Casco Development & Partners has long-standing experience in the Panamian real estate market. Teatro Variedades will be developed and operated without direct government support, providing a new financial model for a major cultural center.
DEVELOPMENT OF TEATRO VARIEDADES Casco Development & Partners is currently in talks with cultural organizations government agencies and private individuals about the
ABOUT US
development of Teatro Variedades and its mission to create a new model for the presentation of theater. dance, film, music and public programs.
FINANCIALLY SELF-SUSTAINING OPERATION Designed as a financially self-sustaining operation, Teatro Variedades will drive revenues through ticket sales, corporate and private event bookings, sponsorship packages and food and beverage.
Casco Development & Partners
30
Advisory Board ABOUT US
MICHELA BONDARDO
BEN HARTLEY
ALYSE ARCHER-COITE
Casco Development & Partners is
Founder of Bondardo Comunicazione in
Ben has over two decades of experience
Born in Los Angeles to Panamian parents
currently developing an international
Milan Italy (1987). Michela is a pioneer in
working with cultural organizations
Alyse has spent her career working in
merging the worlds of arts and business.
around the world. At the Guggenheim
cultural publishing auction houses
Clients include: Ernst & Young, Pirelli
Museum, he lead the strategic planning
curating and currently as the program
Italian Heritage Fund, Department of
efforts in the development of the
lead for the BMW supported A/D/O
Culture and Foreign Ministry, Vodafone,
Guggenheim Museum Bilbao and the
design incubator in Brooklyn, NY. Alyse
Venini Glass, Palazzo Grassi in Venice.
Guggenheim Museum Berlin. In addition
has developed numerous cultural
Michela now lives between New York and
Ben has worked with clients such as the
programs in her previous positions in
Europe and lectures regularly about
International Olympic Committee, the
New York, Los Angeles and Berlin.
culture and business.
Getty Museum. Brooklyn Academy of
advisory board to develop the programming, mission and operational aspects of Teatro Variedades.
Music and corporations such as AT&T BMW, Merrill Lynch and Pfizer.
SECTION THREE Casco Development & Partners
Programming Partners
Casco Development & Partners
30
Top Broadway Producers PROGRAMMING PARTNERS Casco Development & Partners is in talks with various Broadway producers and management companies to bring in touring versions of "Chicago," "Blue Man Group,""Stomp" and other Broadway shows. In addition Casco Development & Partners are considering working with producers such as AEG Live and United Talent Agency. AEG Live and UTA are well known as producers of major music tours and festivals around the world.
TED Talks PROGRAMMING PARTNERS Partners to include TED Talks organization globally known for engaging the best and most compelling speakers in a range of topics and interests.
Casco Development & Partners
31
PROGRAMMING PARTNERS Additional partners to include; United Nations Office of Partnerships (UNOP) which is actively looking for ways to bring the UN’s mission and activities to a broader audience. Panama-based producers, performers, educational institutions and cultural organizations, and South American theater, dance and music producers.
Casco Development & Partners
32
United Nations, South American Producers & Local Partners
Casco Development & Partners
33
Le Moulin Rouge
PROGRAMMING PARTNERS The legendary French cabaret, the Moulin Rouge, is the spiritual home of the modern form of the can-can dance. World famous for its elaborate dancing and singing routines, the Moulin Rouge has entertained people from all over the world for over 100 years. Now a sophisticated and entertaining night out for adults, the Moulin Rouge has become one of the top attractions of Europe.
SECTION FOUR Casco Development & Partners
About Us & Our Projects
DIVINO
CASA PEREZ
Rated one of the top wine bar destinations
Spanish colonial legacy joins national history
by Forbes and Financial Times.
one of our most ambitious projects to date. IN DEVELOPMENT
CASA DEL HORNO
L’OSTERIA
Best boutique hotel in Panama, winner of the
The best restaurant of its kind in the city of
“Traveler's Choice 2012” by TripAdvisor.
Panama in the Old Quarter, Casco Antiguo,
CASA NURATTI
CASA ORO
Modern Boutique hotel integrated into a
The first commercial mini mall in the Casco
beautifully restored 19th century building.
Antiguo, and one of the largest in the city. IN DEVELOPMENT
BOVEDAS
ESQUINA PROJECT
Rated one of In theDevelopment top wine bar destinations
In Development
by Forbes and Financial Times.
CASA ABRAHAMS Y DOLORES
CASA CONTEMPORANEA
In Development
In Development
CALLE 1ERA
TEATRO VARIEDADES
In Development In Development
42
Panama Coat of Arms
PRO MUNDI BENEFICIO FOR THE BENEFIT OF THE WORLD The Panama Coat of Arms is displayed on top of the Teatro Variedades facade. The motto "Pro Mundi Beneficio" written in Latin means "For the benefit of the world".
43
Contact Information
WWW.CASCODEVELOPMENT.COM ALESSANDRO PIGHINI JACOPO VILLATICO CAMPBELL Founding Partners Casco Development & Partners A Ave 1st Paseo Las Bovedas, San Felipe, Casco Antiguo Panama City, Panama Office +507-203-2354 ap@cascodevelopment.com jvc@cascodevelopment.com
Casco Development & Partners
BUILT 1912
CASCO DEVELOPMENT & PARTNERS
Thank you
BEFORE
BEFORE
Cities of the world are defined by the culture that survives them
Sydney Opera House
Guggenheim Museum Bilbao
Teatro Colon, Buenos Aires
Singapore
A CASE STUDY
Art Stage Singapore
The Star Performing Arts Center
Gillman Barracks
BEFORE
BEFORE
Teatro Variedades A PANAMA CITY ICON
Since its opening on September 1, 1912 the Teatro Variedades has played an important role in the cultural life of Panama. Vacant for the last 30 years, Teatro Variedadas, is now being re imagined into a new model for the future.
Teatro Variedades A MODEL FOR THE FUTURE
Teatro Variedades will be re-born as a multi-use space capable of holding performances, hosting events and becoming a creative catalyst for innovation, culture and ideas. It will engage audiences of all interests on an ongoing basis. It will be the first space of its kind in Central and South America. Performances will range from Broadway plays and musical and orchestral, vocal and jazz concerts to
BEFORE
Flexibility, Versatility and New Possibilities CORTE 1
Programming Partners Teatro Variedades will primarily be a "presenting" house. That is, it will take pre-produced theatrical, musical and public programming. Partners will be varied and be drawn from the commercial producing world, the NGO world, independent producers and international organizations. Following is ari overview of some of the partners who Casco Development & Partners are talking to about bringing performances to the Variedades.
Teatro Variedades will encompass two theaters (731 seats) and (230 seats). T he main theater can be converted to a flexible space and all the seats swivel to create a flat chair-free open space. The Jewel Box space allows for flexible utilization for dance, events, cinema and other uses.
BEFORE
BEFORE
The "People's Theater"-Audience Teatro Variedades was always known as "the people's theater." Casco Development & Partners will continue this focus with au�ience� being drawn _ from a broad cross section of the local and international community, while also working with the school groups to develop audiences for the future.
Programming Partners
1 QOfo
70%
5 %
Local Audiences
-
Tourists
-
School Groups
-
Other
Partners to include Jazz at Lincoln Center1 led by the internationally renowned artistic director, Wynton Marsalis
BEFORE
BEFORE
BEFORE
r-lCasco Development & Partners is currently Advisory Boa rUcieveloping an international advisory board to develop the programming, mission and operational aspects of Teatro Variedades.
Michela Bondardo
Ben Hartley
Founder of Bondardo Comunicazione in Milan, Italy (1987). Michela is a pioneer in merging the worlds of arts and business. Clients include: Ernst & Young, Pirelli, Italian Heritage Fund, Department of Culture and Foreign Ministry, Vodafone, Venini Glass, Palazzo Grassi in Venice. Michela now lives between New York and Europe and lectures regularly about culture and business.
Ben has over two Born in Los Angeles to decades of experience Panamian parents, working with cultural Alyse has spent her organizations around career working in the world. At the cultural publishing, Guggenheim Museum, auction houses, he lead the strategic curating and currently planning efforts in the as the program lead for development of the the BMW supported A/ D/0 design incubator in Guggenheim Museum Bilbao and the Brooklyn, NY. Alyse has Guggenheim Museum developed numerous cultural programs in her Berlin. In addition Ben has worked with clients previous positions in such as the New York, Los Angeles International Olympic and Berlin. OPENING FALL 2019 Committee, the Getty Museum, Brooklyn Academy of Music and corporations-----------------------------------------such as
Alyse Archer-Coite
Teatro Variedades
Spear Design Group
Cheers! FIONA SPEAR Spear Design Group 16 Greene St, New York, NY 10013 Fiona@SpearDesignGroup.com SPEARDESIGNGROUP.COM