PANAMA ARTS CENTRE / PITCH DECK

T E AT R O VA R I E D A D E S A PLAN FOR THE FUTURE

CASCO DEVELOPMENT & PARTNERS

Introduction On January 21 1912 on the 239th Anniversary of the founding of the city of Panama the National Flag was raised for the first time on top of the Teatro Variedades.

" Without culture and the relative freedom it implies society, even when perfect, is but a jungle.

This is why any authentic creation is a gift to the future."

ALBERT CAMUS

Casco Development & Partners

SYDNEY OPERA HOUSE

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Cities Are Defined

By The Culture That Survives Them INTRODUCTION GUGGENHEIM MUSEUM BILBAO

TEATRO COLON BUENOS AIRES

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THE STAR PERFORMING ARTS CENTER

A Case Study: Singapore

INTRODUCTION SINCE 2012 THE SINGAPOREAN GOVERNMENT HAS SPENT IN EXCESS OF US$ 300 MILLION ON ARTS & CULTURE Singapore is regularly listed as one of the best places to live in the world* with access to culture being regularly highlighted as a positive. *HSBC Expat Survey, 2015

ART STAGE

GILLMAN BARRACKS

Casco Development & Partners

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Culture as an Economic Force for Growth & Development INTRODUCTION CULTURAL DEVELOPMENT IS A POWERFUL TOOL TO:

- Drive economic development - Create "destination" cities and regions - Job growth - Revitalize urban areas - Create "spin-off" businesses; attract investment and stimulate local economies

SECTION ONE Casco Development & Partners

Culture: New, Now, Next

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The Way We Are Experiencing Culture Is Changing CULTURE: NEW, NOW, NEXT Culture is now being experienced in new ways, in new spaces and engaging new and expanded audiences.

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The Spaces we are Using to Experience Culture Are Changing CULTURE: NEW, NOW, NEXT PALAIS BRONGNIART: THE PARIS STOCK EXCHANGE The Paris stock exchange building Palais Brongniart has now been converted into a highly successful multi-use space.

SECTION TWO Casco Development & Partners

The People’s Theatre

THE PEOPLE’S THEATRE TEATRO VARIEDADES HAS PLAYED AN IMPORTANT ROLE IN THE CULTURAL LIFE OF PANAMA. Since its opening on September 1 1912 the Teatro Variedades has played an important role in the cultural life of Panama.

Vacant for the last 30 years Teatro Variedadas is now being re-imagined into a new model for the future.

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Teatro Variedades A Panama City Icon

Teatro Variedades Will Primarily Be A "Presenting House" THE PEOPLE’S THEATRE Teatro Variedades will book pre-produced theatrical, musical and public programming. Partners will be varied and be drawn from the commercial producing world, the NGO world, independent producers and international organizations.

Casco Development & Partners

ROOFTOP RESTAURANT

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JEWEL BOX SPACE

Flexibility Versatility & New Possibilities THE PEOPLE’S THEATRE TEATRO VARIEDADES WILL ENCOMPASS TWO THEATERS (731 SEATS & 230 SEATS) PLUS A ROOFTOP RESTAURANT

MAIN THEATER

The main theater can be converted to a flexible space and all the seats swivel to create a flat chair-free open space.

The Jewel Box space allows for flexible utilization for dance events cinema and other uses.

2019 A Model for the Future THE PEOPLE’S THEATRE TEATRO VARIEDADES WILL BE RE-BORN AS A MULTI-USE SPACE Capable of holding performances, hosting events and becoming a creative catalyst for innovation, culture and ideas. It will engage audiences of all interests on an ongoing basis. It will be the first space of its kind in Central and South America. Performances will range from Broadway plays and musical and orchestral, vocal and jazz concerts to dance performances lectures and events.

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Abierto Space: Café, Workspace, Business Incubator THE PEOPLE’S THEATRE ADJOINING THE TEATRO VARIEDADES WILL BE A FIVE-FLOOR DEVELOPMENT. The flexible space, or "Abierto Space," is being considered for use as a café for small scale performances, as well as designed as a shared workspace/business incubator for creative professionals in the areas of technology and design.

THE PEOPLE’S THEATRE

10AM

1PM

3PM

6PM

MONDAY

Film Program

Corporate Rental

Business Incubator

Public Programs

Cafe

TUESDAY

Broadway Play

Corporate Rental

Business Incubator

Public Programs

Cafe

WEDNESDAY

Broadway Play

Dance

Business Incubator

Performance

Cafe

THURSDAY

Broadway Play

Dance

Business Incubator

Performance

Cafe

FRIDAY

Broadway Play

Dance

Business Incubator

Performance

Cafe

SATURDAY

Family Program

Public Programs

Business Incubator

Public Programs

Cafe

SUNDAY

Family Program

Public Programs

Business Incubator

Education Program

Cafe

TEATRO VARIEDADES A PLACE OF CONSTANT ACTIVITY AND CREATIVITY Teatro Variedades and its adjoining property will

THEATER

ABIERTO SPACE

JEWEL BOX SPACE

CAFÉ

have a mixed program developed to provide a range of activities taking place for up to 14 hours a day seven days a week. Here is an example of how the space would work in a typical week.

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Programming Matrix

DAY

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Local & International Audience THE PEOPLE’S THEATRE Casco Development & Partners anticipate that Teatro Variedades will draw a strong and broad local audience, including school groups, while also attracting a large number of tourists. Teatro Variedades is committed to developing an audience for the future and as such will provide rich educational programs for students and audiences new to theater, dance and music.

Local Audiences

10 %

Tourists

5 %

15 %

70 %

School Groups

Other

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Operations & Governance

PANAMIAN REAL ESTATE MARKET EXPERIENCE Casco Development & Partners has long-standing experience in the Panamian real estate market. Teatro Variedades will be developed and operated without direct government support, providing a new financial model for a major cultural center.

DEVELOPMENT OF TEATRO VARIEDADES Casco Development & Partners is currently in talks with cultural organizations government agencies and private individuals about the

ABOUT US

development of Teatro Variedades and its mission to create a new model for the presentation of theater. dance, film, music and public programs.

FINANCIALLY SELF-SUSTAINING OPERATION Designed as a financially self-sustaining operation, Teatro Variedades will drive revenues through ticket sales, corporate and private event bookings, sponsorship packages and food and beverage.

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Advisory Board ABOUT US

MICHELA BONDARDO

BEN HARTLEY

ALYSE ARCHER-COITE

Casco Development & Partners is

Founder of Bondardo Comunicazione in

Ben has over two decades of experience

Born in Los Angeles to Panamian parents

currently developing an international

Milan Italy (1987). Michela is a pioneer in

working with cultural organizations

Alyse has spent her career working in

merging the worlds of arts and business.

around the world. At the Guggenheim

cultural publishing auction houses

Clients include: Ernst & Young, Pirelli

Museum, he lead the strategic planning

curating and currently as the program

Italian Heritage Fund, Department of

efforts in the development of the

lead for the BMW supported A/D/O

Culture and Foreign Ministry, Vodafone,

Guggenheim Museum Bilbao and the

design incubator in Brooklyn, NY. Alyse

Venini Glass, Palazzo Grassi in Venice.

Guggenheim Museum Berlin. In addition

has developed numerous cultural

Michela now lives between New York and

Ben has worked with clients such as the

programs in her previous positions in

Europe and lectures regularly about

International Olympic Committee, the

New York, Los Angeles and Berlin.

culture and business.

Getty Museum. Brooklyn Academy of

advisory board to develop the programming, mission and operational aspects of Teatro Variedades.

Music and corporations such as AT&T BMW, Merrill Lynch and Pfizer.

SECTION THREE Casco Development & Partners

Programming Partners

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Top Broadway Producers PROGRAMMING PARTNERS Casco Development & Partners is in talks with various Broadway producers and management companies to bring in touring versions of "Chicago," "Blue Man Group,""Stomp" and other Broadway shows. In addition Casco Development & Partners are considering working with producers such as AEG Live and United Talent Agency. AEG Live and UTA are well known as producers of major music tours and festivals around the world.

TED Talks PROGRAMMING PARTNERS Partners to include TED Talks organization globally known for engaging the best and most compelling speakers in a range of topics and interests.

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PROGRAMMING PARTNERS Additional partners to include; United Nations Office of Partnerships (UNOP) which is actively looking for ways to bring the UN’s mission and activities to a broader audience.

Panama-based producers, performers, educational institutions and cultural organizations, and South American theater, dance and music producers.

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United Nations, South American Producers & Local Partners

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Le Moulin Rouge

PROGRAMMING PARTNERS The legendary French cabaret, the Moulin Rouge, is the spiritual home of the modern form of the can-can dance.

World famous for its elaborate dancing and singing routines, the Moulin Rouge has entertained people from all over the world for over 100 years. Now a sophisticated and entertaining night out for adults, the Moulin Rouge has become one of the top attractions of Europe.

SECTION FOUR Casco Development & Partners

About Us & Our Projects

DIVINO

CASA PEREZ

Rated one of the top wine bar destinations

Spanish colonial legacy joins national history

by Forbes and Financial Times.

one of our most ambitious projects to date.

IN DEVELOPMENT

CASA DEL HORNO

L’OSTERIA

Best boutique hotel in Panama, winner of the

The best restaurant of its kind in the city of

“Traveler's Choice 2012” by TripAdvisor.

Panama in the Old Quarter, Casco Antiguo,

CASA NURATTI

CASA ORO

Modern Boutique hotel integrated into a

The first commercial mini mall in the Casco

beautifully restored 19th century building.

Antiguo, and one of the largest in the city.

IN DEVELOPMENT

BOVEDAS

ESQUINA PROJECT

Rated one of In theDevelopment top wine bar destinations

In Development

by Forbes and Financial Times.

CASA ABRAHAMS Y DOLORES

CASA CONTEMPORANEA

In Development

In Development

CALLE 1ERA

TEATRO VARIEDADES

In Development In Development

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Panama Coat of Arms

PRO MUNDI BENEFICIO FOR THE BENEFIT OF THE WORLD The Panama Coat of Arms is displayed on top of the Teatro Variedades facade. The motto "Pro Mundi Beneficio" written in Latin means "For the benefit of the world".

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Contact Information

WWW.CASCODEVELOPMENT.COM ALESSANDRO PIGHINI JACOPO VILLATICO CAMPBELL Founding Partners Casco Development & Partners A Ave 1st Paseo Las Bovedas, San Felipe, Casco Antiguo Panama City, Panama Office +507-203-2354 ap@cascodevelopment.com jvc@cascodevelopment.com

Casco Development & Partners

BUILT 1912

CASCO DEVELOPMENT & PARTNERS

Thank you

BEFORE

BEFORE

Cities of the world are defined by the culture that survives them

Sydney Opera House

Guggenheim Museum Bilbao

Teatro Colon, Buenos Aires

Singapore

A CASE STUDY

Art Stage Singapore

The Star Performing Arts Center

Gillman Barracks

BEFORE

BEFORE

Teatro Variedades A PANAMA CITY ICON

Since its opening on September 1, 1912 the Teatro Variedades has played an important role in the cultural life of Panama.

Vacant for the last 30 years, Teatro Variedadas, is now being re­ imagined into a new model for the future.

Teatro Variedades A MODEL FOR THE FUTURE

Teatro Variedades will be re-born as a multi-use space capable of holding performances, hosting events and becoming a creative catalyst for innovation, culture and ideas. It will engage audiences of all interests on an ongoing basis. It will be the first space of its kind in Central and South America.

Performances will range from Broadway plays and musical and orchestral, vocal and jazz concerts to

BEFORE

Flexibility, Versatility and New Possibilities CORTE 1

Programming Partners Teatro Variedades will primarily be a "presenting" house. That is, it will take pre-produced theatrical, musical and public programming. Partners will be varied and be drawn from the commercial producing world, the NGO world, independent producers and international organizations. Following is ari overview of some of the partners who Casco Development & Partners are talking to about bringing performances to the Variedades.

Teatro Variedades will encompass two theaters (731 seats) and (230 seats).

T he main theater can be converted to a flexible space and all the seats swivel to create a flat chair-free open space. The Jewel Box space allows for flexible utilization for dance, events, cinema and other uses.

BEFORE

BEFORE

The "People's Theater"-Audience Teatro Variedades was always known as "the people's theater."

Casco Development & Partners will continue this focus with au�ience� being drawn _ from a broad cross section of the local and international community, while also working with the school groups to develop audiences for the future.

Programming Partners

1 QOfo

70%

5 %

Local Audiences

-

Tourists

-

School Groups

-

Other

Partners to include Jazz at Lincoln Center1 led by the internationally renowned artistic director, Wynton Marsalis

BEFORE

BEFORE

BEFORE

r-lCasco Development & Partners is currently Advisory Boa rUcieveloping an international advisory board to develop the programming, mission and operational aspects of Teatro Variedades.

Michela Bondardo

Ben Hartley

Founder of Bondardo Comunicazione in Milan, Italy (1987).

Michela is a pioneer in merging the worlds of arts and business.

Clients include: Ernst & Young, Pirelli, Italian Heritage Fund, Department of Culture and Foreign Ministry, Vodafone, Venini Glass, Palazzo Grassi in Venice. Michela now lives between New York and Europe and lectures regularly about culture and business.

Ben has over two Born in Los Angeles to decades of experience Panamian parents, working with cultural Alyse has spent her organizations around career working in the world. At the cultural publishing, Guggenheim Museum, auction houses, he lead the strategic curating and currently planning efforts in the as the program lead for development of the the BMW supported A/ D/0 design incubator in Guggenheim Museum Bilbao and the Brooklyn, NY. Alyse has Guggenheim Museum developed numerous cultural programs in her Berlin. In addition Ben has worked with clients previous positions in such as the New York, Los Angeles International Olympic and Berlin.

OPENING FALL 2019 Committee, the Getty Museum, Brooklyn Academy of Music and corporations-----------------------------------------such as

Alyse Archer-Coite

Teatro Variedades

Spear Design Group

Cheers!

FIONA SPEAR Spear Design Group 16 Greene St, New York, NY 10013 Fiona@SpearDesignGroup.com SPEARDESIGNGROUP.COM