FEBRUARY 2021 facebook.com/MadisonParkTimes
Serving East-Central Seattle since 1983
@MadisonParkTime
Madison Park Times www .M adison P ark T imes . com
Big adjustments in a small store Madison Books has navigated pandemic successfully
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By Jessica Keller
Madison Park Times editor After 20 years in the industry, James Crossley knows what it takes to run an independent bookstore like his own, Madison Books — hard work and a lot of flexibility and willingness to change. As his store approaches its two-year anniversary in April, which coincides with Indie Bookstore Day, Crossley said he has no regrets about opening his business the year before a pandemic, and he probably would have done it anyway had he known one was coming. “I would be a terrible salesperson, I think, for anything but books,” Crossley said. Although running a neighborhood bookstore like Madison Books is never easy, and has become even tougher during the pandemic, independent bookstores have actually experienced a renaissance in the past 10 years, Crossley said. Their numbers have even grown in cities across the country, although nowhere near the numbers they used to have. Crossley attributes this to bookstore owners successfully learning how to navigate a new retail world filled with big box stores and the internet. “We are a hardy bunch,” he said. Another reason for the growth of independent bookstores, Crossley said, is a renewed interest from residents in having a place to bring them together, where the owners and staff knew books, and could remember readers’ preferences and make recommendations based on their interests. Those things were not guaranteed at the big chain bookstores. Another factor, Crossley said, is the internet, which became the great equalizer between independent bookstores and big box stores, because the smaller neighborhood bookstores can carry all the same books the big stores do, even if they’re not onsite. Crossley said he can place an order for a book he doesn’t have in his shop, and it will arrive within a couple of days. Crossley said people can also order books through the store’s website, as well, although many still choose to come to the shop to find out what is knew and what they might like. When the pandemic hit, Crossley said independent bookstores had to adjust again, which posed an interesting dilemma. After years of work and time independent bookstore owners dedicated to reinforcing the importance and benefits of neighborhood bookstores, suddenly they had to
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Photo by Jessica Keller James Crossley, left, owner of Madison Books in Madison Park, and Brittany Lentz review book orders at the shop recently. Despite a pandemic, Madison Books is doing well as residents have supported the store, even as Crossley has adjusted practices to meet restrictions. Some changes Crossley made, such as author appearances through Zoom, have been well received. emphasize to people how the bookstores could still serve them through the internet while they could not be together or not
in the ways they wanted. For many, in the
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