ONE OF THE WORLD’S LEADING MOTORSPORT NETWORKS. MEDIA KIT JANUARY 2020
Contents 3
Introduction
4
Knowing Our Audience
6
Strength to Strength
8
Speedcafe.com Classifieds
10 Jobstop.com 12 Speedcafe.com Rate Card
Contact Us Justin Murray Speedcafe.com General Manager M: 0429 084 635 E: justin@speedcafe.com
Introducing Speedcafe.com is more than just a global leader in motorsport and motoring industry news.
website where advertising dollars could be spent on banner space.
It has become a respected destination and network for industry leaders, competitors and fans looking to find accurate information about their sport - First, Fast and Free.
It is a unique product which dovetails into a company’s marketing strategy and which is always delivering more to its partners and to the many layers of the motorsport community, of which it has become a respected leader and contributor.
Speedcafe.com has continued its commitment to its ever-growing readership with announcement of its new high performance motoring section torquecafe.com. The new motoring lifestyle section provides an insight into performance vehicles, performance aftermarket, technology, products and news relating directly to the motoring industry. Speedcafe.com has become a hub for entertaining digital content designed for a cross section of male and female fans of all ages and varied social and economic backgrounds. At the same time the site has been an ever-evolving marketplace for some of the world’s biggest companies and brands looking to leverage their motorsport commitment or to be front and centre with 100 percent of voice without the major spend.
The varied opportunities Speedcafe.com offers means that marketing, advertising, digital, social, sponsorship and public relations budgets can all be justifiably linked to the site. Old-fashioned news values and ethics from our team of awardwinning journalists and a daily desire to over service our Platinum Partner group from our dedicated and experienced management team is a recipe for a first-class result. So whether you are looking to increase brand awareness, gather usable data, increase foot traffic, develop digital or social platforms, leverage other spends or strategically lockout the opposition, Speedcafe.com can deliver. We look forward to welcoming you to one of the world’s leading motorsport networks.
Speedcafe.com was always designed as much more than a SPEEDCAFE.COM
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Knowing Our Audience Our Speedcafe.com readership is as diverse as motorsport itself. The major tool we use to keep a track of our audience and its habits is our annual Motorsport Survey. With more than 200 questions, the commitment to complete the survey is substantial, but that has not stopped in excess of 10,000 fans from completing previous studies. While the fans enjoy the opportunity to have their say in the survey, they are further enticed to participate through an opportunity to win more than $20,000 in cash and prizes for themselves and their nominated motorsport club or group. The final data provides one of the best samples in world motorsports and is available to each of our Platinum Partners, who are also allocated three specific questions of their own. The survey provides us with an insight to the fans’ opinion and ideas on a range of formulas and different areas of the sport. It also allows us to break down the demographics and provide us and our partners with an in-depth analysis of our readers’ earning levels, spending habits, financial investments, living arrangements, family commitments and their attraction to products, services and brands. Most importantly we know our readers are massively loyal to companies and brands that support motorsport. If a company is in the sport, fans are more inclined to buy one of their associated products before that of a competitor - whether or not they are directly linked to their favorite, team, driver or category.
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All this makes up an important part of our Speedcafe.com network and our desire to provide the best return on investment possible for our Platinum Partner group.
Gender breakdown
Age breakdown
Urban vs Rural location
100
100
100
90
90
90
80
80
80
70
70
70
60
60
50
50
50
40
40
30
30
60
67%
33%
20
10
0
0 Male
40
23%
Female
3%
33%
20
7%
10 0
Below 18
18-25
26-35
36-45
46-55
56-65
Urban
65 Above
Rural
How often readers visit Speedcafe.com
100%
100%
90%
90%
80%
80%
70%
70%
60%
60%
50%
50%
50%
40%
30%
30%
20%
21%
10% 0%
30
16%
10%
How readers access Speedcafe.com
40%
24%
17%
20
10
67%
14% Website
Mobile
4% Tablet
20%
1% Facebook
38%
10%
10%
Daily Email Newsletter
0%
15% Daily
Multiple times a day
20% Weekly
15%
12%
Multiple times a week
Monthly
Statistics provided by: The Motorsport Report 2019
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Strength to Strength Since it’s first full year in 2010, Speedcafe.com has experienced exponential growth across all aspects of visitor numbers, followers and engagements with its readership. In 2019, more than 49 million page views were recorded by 3.9 million visitors - a commanding 30.21% increase over 2018. Speedcafe.com celebrated it’s 10 year birthday in 2019 with forecasts for 2020 having Speedcafe.com exceed 51 million page views. Most importantly, engagement and appreciation of partners on the site has grown in concert with the news content. Aside from the above the line assets, Speedcafe.com’s social media and below the line complements on offer to Platinum Partners are ahead of average for similar platforms. Social media numbers have grown at similar rates to the site visitation numbers in terms of followers, with a total database in excess of 130,000 real consumers. Meantime, electronic mailer opening and click through rates are well above industry average, with competitions being promoted to fans by partners being well patronised and generating significant customer marketing databases for our partners. Speedcafe.com’s electronic direct database is more than 33,000 with open rates averaging at 30.5%.
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Users 34% Growth
4 Million
Sessions
40% Growth
3.5 Million
18% Growth
22 Million
3 Million
20 Million 18 Million 16 Million 14 Million 12 Million 10 Million
108% Growth
8 Million 6 Million
43% Growth
45% Growth
22% Growth
10% Growth
8% Growth
10% 4% Growth Growth
32% Growth
2.5 Million
4% Growth
3% Growth
2016
2017
42% Growth
2 Million
30% Growth
1.5 Million
135% Growth
1 Million
4 Million
9% Growth
2 Million
500,000
0 2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
0 2010
2011
2012
2013
2014
2015
2018
2019
Page views 30% Growth
50 Million
40 Million
35 Million
19% Growth
30 Million
19% Growth
6% Growth
8% Growth
11% Growth
67% Growth
25 Million
20 Million
68% Growth
15 Million
7% Growth
10 Million
5 Million
0 2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
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SPEEDCAFE.COM
Speedcafe.com Classifieds Your marketplace to find, buy and sell
Speedcafe.com Classifieds launched in 2015, a unique marketplace for those looking to find, buy or sell. A broad range of products are listed for sale, ranging from race cars, to rare treasures, trucks, cars or even engines! Speedcafe.com Classifieds is all about looking after the fans, who are the backbone of Speedcafe.com’s tremendous growth since it was born in late 2009, therefore they can list items for sale at no cost. However for those sellers looking for either a quick sale or have a premium product, they have the ability to pay a small fee for the extra promotion of their product. As the seller, you will be instantly armed with an advantage of Speedcafe.com’s huge and ever-growing reach providing the perfect conduit to your product and your core market. The Speedcafe.com Classifieds website was revamped in July 2018 to bring it in line with Speedcafe.com, ensuring the interface is familiar to those across the various platforms.
WEBSITE: classifieds.speedcafe.com
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Jobstop.com
Employment and careers brand Speedcafe.com’s employment and careers brand Jobstop.com, has become a popular platform for employees and employers, particularly in the motorsport and motoring industries, since its introduction in 2013. The service allows applicants to search for jobs, submit resumes and to apply for positions, at no cost to the individual. The Jobstop.com website was revamped in September 2018 to bring it in line with Speedcafe.com, ensuring the interface is familiar to those across the various platforms. Employers have further opportunities to pay for enhanced promoted job listings to ensure their listings reach the maximum amount of potential candidates. Jobstop.com is powered by Speedcafe.com, allowing for cross promotion that benefits not only our brand, but those within our Platinum Partners family.
WEBSITE: Jobstop.com
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Speedcafe.com Rate Card ARTWORK
BANNER SIZE
ESTIMATED VIEWS
DURATION
CASUAL
3X
6x
12x
WEBSITE BANNERS
A
Leader – home page
970pxW x 90pxH
350,000
7 days
$3000
$2900
$2750
$2650
B
Skins / Skyscraper Gutters
160pxW x 600pxH
450,000
7 days
$5600
$5600
$5500
$4350
C
Mid Article / Footer Banner
670 pxW x 80 pxH
350,000
7 days
$3150
$2990
$2850
$2700
MOBILE
D
Home Listing Top
300pxW x 250pxH
55,000
7 days
$912
$400
$380
$360
E
Home Listing Mid
300pxW x 250pxH
55,000
7 days
$912
$400
$380
$360
F
Article Mid
300pxW x 250pxH
55,000
7 days
$912
$400
$380
$360
1 day
$2000
EDM’S
G
EDM
12
SPEEDCAFE.COM
Max 640pxW
B
A
B
SPEEDCAFE.COM
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ONE OF THE WORLD’S LEADING MOTORSPORT NETWORKS
