2020 Speedcafe.com media kit

ONE OF THE WORLD’S LEADING MOTORSPORT NETWORKS. MEDIA KIT JANUARY 2020

Contents 3

Introduction

4

Knowing Our Audience

6

Strength to Strength

8

Speedcafe.com Classifieds

10 Jobstop.com 12 Speedcafe.com Rate Card

Contact Us Justin Murray Speedcafe.com General Manager M: 0429 084 635 E: justin@speedcafe.com

Introducing Speedcafe.com is more than just a global leader in motorsport and motoring industry news.

website where advertising dollars could be spent on banner space.

It has become a respected destination and network for industry leaders, competitors and fans looking to find accurate information about their sport - First, Fast and Free.

It is a unique product which dovetails into a company’s marketing strategy and which is always delivering more to its partners and to the many layers of the motorsport community, of which it has become a respected leader and contributor.

Speedcafe.com has continued its commitment to its ever-growing readership with announcement of its new high performance motoring section torquecafe.com.

The new motoring lifestyle section provides an insight into performance vehicles, performance aftermarket, technology, products and news relating directly to the motoring industry.

Speedcafe.com has become a hub for entertaining digital content designed for a cross section of male and female fans of all ages and varied social and economic backgrounds.

At the same time the site has been an ever-evolving marketplace for some of the world’s biggest companies and brands looking to leverage their motorsport commitment or to be front and centre with 100 percent of voice without the major spend.

The varied opportunities Speedcafe.com offers means that marketing, advertising, digital, social, sponsorship and public relations budgets can all be justifiably linked to the site.

Old-fashioned news values and ethics from our team of awardwinning journalists and a daily desire to over service our Platinum Partner group from our dedicated and experienced management team is a recipe for a first-class result.

So whether you are looking to increase brand awareness, gather usable data, increase foot traffic, develop digital or social platforms, leverage other spends or strategically lockout the opposition, Speedcafe.com can deliver.

We look forward to welcoming you to one of the world’s leading motorsport networks.

Speedcafe.com was always designed as much more than a SPEEDCAFE.COM

3

Knowing Our Audience Our Speedcafe.com readership is as diverse as motorsport itself.

The major tool we use to keep a track of our audience and its habits is our annual Motorsport Survey.

With more than 200 questions, the commitment to complete the survey is substantial, but that has not stopped in excess of 10,000 fans from completing previous studies.

While the fans enjoy the opportunity to have their say in the survey, they are further enticed to participate through an opportunity to win more than $20,000 in cash and prizes for themselves and their nominated motorsport club or group.

The final data provides one of the best samples in world motorsports and is available to each of our Platinum Partners, who are also allocated three specific questions of their own.

The survey provides us with an insight to the fans’ opinion and ideas on a range of formulas and different areas of the sport.

It also allows us to break down the demographics and provide us and our partners with an in-depth analysis of our readers’ earning levels, spending habits, financial investments, living arrangements, family commitments and their attraction to products, services and brands.

Most importantly we know our readers are massively loyal to companies and brands that support motorsport.

If a company is in the sport, fans are more inclined to buy one of their associated products before that of a competitor - whether or not they are directly linked to their favorite, team, driver or category.

4

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All this makes up an important part of our Speedcafe.com network and our desire to provide the best return on investment possible for our Platinum Partner group.

Gender breakdown

Age breakdown

Urban vs Rural location

100

100

100

90

90

90

80

80

80

70

70

70

60

60

50

50

50

40

40

30

30

60

67%

33%

20

10

0

0 Male

40

23%

Female

3%

33%

20

7%

10 0

Below 18

18-25

26-35

36-45

46-55

56-65

Urban

65 Above

Rural

How often readers visit Speedcafe.com

100%

100%

90%

90%

80%

80%

70%

70%

60%

60%

50%

50%

50%

40%

30%

30%

20%

21%

10% 0%

30

16%

10%

How readers access Speedcafe.com

40%

24%

17%

20

10

67%

14% Website

Mobile

4% Tablet

20%

1% Facebook

38%

Twitter

10%

10%

Daily Email Newsletter

0%

15% Daily

Multiple times a day

20% Weekly

15%

12%

Multiple times a week

Monthly

Statistics provided by: The Motorsport Report 2019

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Strength to Strength Since it’s first full year in 2010, Speedcafe.com has experienced exponential growth across all aspects of visitor numbers, followers and engagements with its readership.

In 2019, more than 49 million page views were recorded by 3.9 million visitors - a commanding 30.21% increase over 2018.

Speedcafe.com celebrated it’s 10 year birthday in 2019 with forecasts for 2020 having Speedcafe.com exceed 51 million page views.

Most importantly, engagement and appreciation of partners on the site has grown in concert with the news content.

Aside from the above the line assets, Speedcafe.com’s social media and below the line complements on offer to Platinum Partners are ahead of average for similar platforms.

Social media numbers have grown at similar rates to the site visitation numbers in terms of followers, with a total database in excess of 130,000 real consumers.

Meantime, electronic mailer opening and click through rates are well above industry average, with competitions being promoted to fans by partners being well patronised and generating significant customer marketing databases for our partners.

Speedcafe.com’s electronic direct database is more than 33,000 with open rates averaging at 30.5%.

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Users 34% Growth

4 Million

Sessions

40% Growth

3.5 Million

18% Growth

22 Million

3 Million

20 Million 18 Million 16 Million 14 Million 12 Million 10 Million

108% Growth

8 Million 6 Million

43% Growth

45% Growth

22% Growth

10% Growth

8% Growth

10% 4% Growth Growth

32% Growth

2.5 Million

4% Growth

3% Growth

2016

2017

42% Growth

2 Million

30% Growth

1.5 Million

135% Growth

1 Million

4 Million

9% Growth

2 Million

500,000

0 2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

0 2010

2011

2012

2013

2014

2015

2018

2019

Page views 30% Growth

50 Million

40 Million

35 Million

19% Growth

30 Million

19% Growth

6% Growth

8% Growth

11% Growth

67% Growth

25 Million

20 Million

68% Growth

15 Million

7% Growth

10 Million

5 Million

0 2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

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SPEEDCAFE.COM

Speedcafe.com Classifieds Your marketplace to find, buy and sell

Speedcafe.com Classifieds launched in 2015, a unique marketplace for those looking to find, buy or sell.

A broad range of products are listed for sale, ranging from race cars, to rare treasures, trucks, cars or even engines!

Speedcafe.com Classifieds is all about looking after the fans, who are the backbone of Speedcafe.com’s tremendous growth since it was born in late 2009, therefore they can list items for sale at no cost.

However for those sellers looking for either a quick sale or have a premium product, they have the ability to pay a small fee for the extra promotion of their product.

As the seller, you will be instantly armed with an advantage of Speedcafe.com’s huge and ever-growing reach providing the perfect conduit to your product and your core market.

The Speedcafe.com Classifieds website was revamped in July 2018 to bring it in line with Speedcafe.com, ensuring the interface is familiar to those across the various platforms.

WEBSITE: classifieds.speedcafe.com

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10

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Jobstop.com

Employment and careers brand Speedcafe.com’s employment and careers brand Jobstop.com, has become a popular platform for employees and employers, particularly in the motorsport and motoring industries, since its introduction in 2013.

The service allows applicants to search for jobs, submit resumes and to apply for positions, at no cost to the individual.

The Jobstop.com website was revamped in September 2018 to bring it in line with Speedcafe.com, ensuring the interface is familiar to those across the various platforms.

Employers have further opportunities to pay for enhanced promoted job listings to ensure their listings reach the maximum amount of potential candidates.

Jobstop.com is powered by Speedcafe.com, allowing for cross promotion that benefits not only our brand, but those within our Platinum Partners family.

WEBSITE: Jobstop.com

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11

Speedcafe.com Rate Card ARTWORK

BANNER SIZE

ESTIMATED VIEWS

DURATION

CASUAL

3X

6x

12x

WEBSITE BANNERS

A

Leader – home page

970pxW x 90pxH

350,000

7 days

$3000

$2900

$2750

$2650

B

Skins / Skyscraper Gutters

160pxW x 600pxH

450,000

7 days

$5600

$5600

$5500

$4350

C

Mid Article / Footer Banner

670 pxW x 80 pxH

350,000

7 days

$3150

$2990

$2850

$2700

MOBILE

D

Home Listing Top

300pxW x 250pxH

55,000

7 days

$912

$400

$380

$360

E

Home Listing Mid

300pxW x 250pxH

55,000

7 days

$912

$400

$380

$360

F

Article Mid

300pxW x 250pxH

55,000

7 days

$912

$400

$380

$360

1 day

$2000

EDM’S

G

EDM

12

SPEEDCAFE.COM

Max 640pxW

B

A

B

SPEEDCAFE.COM

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ONE OF THE WORLD’S LEADING MOTORSPORT NETWORKS