HOLMBY HILLS
Presented by Linda May Cover story on page 2
January 22 – January 28, 2011
| PAGE 5
“This year, we are taking our lifestyle content a step further by unveiling a new monthly column dedicated to interior design.”
Ginette Wright
Publisher
Judy Shockley
Managing Editor
Tom Sylwester
Desktop Publisher
Tina Kheshadoorian
Production Designer
Andereh Kheshadoorian
Production Designer
Jileen Hohle
Graphic Designer
Alyson Pitarre Adele Cygelman
Contributing Editor Contributing Columnist
CO N TAC T I N F O R M AT I O N Coldwell Banker Residential Brokerage Greater Los Angeles 100 North Crescent, Suite 324 Beverly Hills, CA 90210 PHONE FAX
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The View Debuts Interior Design Column
Betty Graham, President and COO of Coldwell Banker Residential Brokerage in Greater Los Angeles In the world of luxury real estate and design, reinvention is about as constant as Southern California’s sunny weather. The View is no exception. As publisher of CB View, Coldwell Banker Residential Brokerage in Greater Los Angeles continues to seek out ways to extend our reach beyond real estate to bring the most relevant lifestyle content to your doorstep. At the beginning of 2010, we debuted a monthly architectural column penned by Jan Horn, Founder and Executive Director of Coldwell Banker’s Architectural Division. This year, we are taking our lifestyle content a step further by unveiling a new monthly column dedicated to interior design. Written by Adele Cygelman, former editor at Robb Report and Architectural Digest, the column will provide a realistic look at interior design and decorating, with the goal of “making design accessible to everyone.” “I’d like to bring attention to designers who are not necessarily household names, but are doing great work,” said Adele, who currently runs Domain, a Los Angeles marketing, public relations and event firm that focuses on architecture, interior design and real estate. “Southern California has a creative pool of talented interior designers, furniture designers and shop owners who are able to create custom pieces for reasonable prices.” At the same time, Adele promises to make our interior design column “aspirational” for those readers who look forward to browsing the pages of the View each weekend in search of their dream home. “The design will be something people can dream about, but it will also be practical,” she said. “For most of us, we’re trying to make our homes livable.” Originally from London, Adele has lived in Los Angeles for over 25 years and resides on the Westside. The selfproclaimed “modernist” describes her personal style as “vintage cosmopolitan,” and she gravitates towards original furnishings. Perhaps that is why she has chosen to interview Suzanne Rheinstein, owner of Hollyhock on La Cienega, for her debut column. Suzanne is best known for mixing vintage objects with antique textiles to create comfortable spaces for everyday living. You can find her column in the center section. After living in Los Angeles for more than two decades, Adele is continually surprised by the fact that so many people are willing to share their design sources. “People here are very passionate about what they’re doing, and they’ll give you a lesson,” she said. “They’re not trying to guard their decorating secrets. They’re very open.” With that same spirit of openness, we are proud to share Adele’s dynamic interior design world with you. It is yet another example of how Coldwell Banker Residential Brokerage in Greater Los Angeles is committed to making dreams come true, whether it’s giving you a look at the most desirable homes for sale or giving you inspiration for styling your home. We understand that the art of creating a home in Southern California is not just about real estate—it’s also about lifestyle.
Questions or comments? Betty can be reached at bettygraham@cbview.com
©2010 Coldwell Banker Real Estate LLC. Coldwell Banker ®, Previews®, and Coldwell Banker Previews International® are registered trademarks licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned And Operated By NRT LLC. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals. If your property is currently listed with another broker, this is not intended as a solicitation.
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from INSIDE OUT
Conversations on Interior Design
SUZANNE RHEINSTEIN
The Everyday Art of Living Well By Adele Cygelman | www.domain-la.com
Stepping into Suzanne Rheinstein’s world is a lesson in how to mix Southern comfort with East Coast tradition and tailor it to L.A.’s own laidback lifestyle. As the owner of Hollyhock, a home furnishings and accessories store in West Hollywood, Rheinstein keeps quality craftsmanship alive through the artisans she represents and the antique textiles she revives. As an interior designer, she brings calm and elegance to her supremely comfortable, lived-in spaces. “Every day is all there is”—a 1970s quote by Joan Didion—is a mantra that still SUZANNE RHEINSTEIN
dictates how Rheinstein approaches life. “Those words seemed so true to me in
Hollyhock | West Hollywood
many ways, then and now,” she writes in her new book “At Home: A Style for Today with Things from the Past” (Rizzoli, 2010). “On a material level, they remind me to appreciate and take pleasure in all the things I choose for daily life—the allwhite, eco-friendly toothbrush and our simply shaped drinking glasses as much as our antique creamware plates.” Rheinstein, who grew up in New Orleans, was working for legendary broadcaster Eric Sevareid in Washington, D.C. when she met Fred Rheinstein and moved, kicking and screaming, to Los Angeles. Their home in Windsor Square is a classic Georgian Revival built in 1915 that she furnished with a mix of vintage objects and European antiques. In 1988 she opened Hollyhock on Larchmont Blvd. filled with the same genteel mix of antiques and home accessories. It hit a nerve, and she has had a devoted following ever since. Last year Hollyhock moved to a more visible location on La Cienega Blvd. Even though much of her business is to the trade, the store is open Saturdays, and that’s when couples come in to browse, drawn in part to the newly formed La Cienega Design Quarter—an association of shop and gallery owners who have spent the past couple of years promoting the area as a design destination. “Hollyhock is very user-friendly,” Rheinstein says. “We put things in a way that everyone can see and get— Christopher Spitzmiller lamps, William Yeoward glass, Roy Hamilton ceramics, Gayle Warwick linens, letterpress stationery by the Printery, my Lee Jofa fabrics. We carry design and architecture books to help people with the history of decorating or how to do it. We always have architectural fragments, trays, beeswax candles, linen napkins, throws, lacquered wastepaper baskets and plenty of mirrors and side tables. You just have to be obsessed with the difference between handmade and machine made.”
Her interior design business Suzanne Rheinstein & Associates, tucked into a bungalow behind the store, follows the same philosophy. “I believe in fewer but better things and assembling them over time,” she says. “You can’t live by trends—I still have the same living room furniture from 1989. All my decorating is object-driven, whether it’s a hand-woven basket or a Napoleon III stool or an old Italian water urn. My favorite rooms have a mix of furniture styles, personal art, painted surfaces and pay attention to comfort, textures, details and light.” Whether she is hosting book signings at the store or throwing her own home open for house and garden tours, Rheinstein, true to her roots, entertains generously and effortlessly. She has, however, absorbed some lessons from her adopted hometown. “My style is less colorful than when I first came to Los Angeles—I appreciate nuanced colors more, especially in gardens,” she says. “Our garden is about every shade of green, from deepest blackest green to chartreuse and the gray-greens of the Mediterranean plants that look so good in Southern California.” Yet some Southern fundamentals still apply. “I’ve lived in the same house for 30 years, been married to the same man for 34 years and have driven the same car for 10 years,” she notes. “Obviously I don’t like change.” Hollyhock 927 North La Cienega Boulevard, 310.777.0100 | hollyhockinc.com
Images from At Home: A Style for Today with Things from the Past © Pieter Estersohn