The public transportation system in Florida is lacking in providing people with opportunities for more convenient ways to get around the area quickly. SunRail is a transportation system giving people the chance to make greater memories in Florida. The identity solution combines both the iconic citrus that Florida is famous for, as well the “sunshine state”. The brand incorperates bright colors and contrasting deep blue/greens to help elements stand out. The mobile website easily allows stops and routes to be found, as well as tickets to be purchased and presented to board the train. The three print ads display the message of “Adventure Within Reach” which helps convey the message of using the SunRail to experience things you would not otherwise experience.
Creative Director: Spencer Finnell Art Director: John West Copywriter: Carly Fisher
Founded in 1914 as the American Institute of Graphic Arts, AIGA remains the oldest and largest professional membership organization for design and is now known simply as “AIGA, the professional association for design.� AIGA, the professional association for design, is committed to advancing design as a professional craft, strategic advantage and vital cultural force. A fun and creative web interface was designed to exhibit the creative nature of the organization. A grid system creates easily distinguishable areas, while a slider system on the homepage helps present a lot of information in a limited area. A template was created for event advertising around the Flagler College campus. It uses a similar gridbased layout to present information about upcoming events, as well as featuring large and striking images to grab the attention of people passing by.
Identity: AIGA <http://www.aiga.org/terms/#copyright>
Florida Power & Light
Florida Power and Lights, commonly referred to as FPL is a Florida-based power utility which services over four million customers in the state. It is an investor-owned utility company, and one of the largest rate-regulated utilities in the United States. FPL focuses on being a clean energy leader, and has one of the lowest emissions profiles and one of the leading energy efficiency programs among utilities nationwide. An identity and typeface were chosen to represent the green and environmental direction FPL is heading. A custom mobile application allows bills to be paid, account information to be updated, and outages to be reported. The newly designed web interface brings a modern approach along with a more usable user onboarding experience.
Ramble is an web-based service that provides businesslevel communication to the average consumer. Segment your personal and professional lives with a business number. No hardware to buy, make calls wherever there is Internet, and forward to your cell phone when youâ&#x20AC;&#x2122;re on the go. The identity was formed by combining a simple sansserif typeface with an sound wave symbol. The typeface matches the roundness and organic nature of a sound wave. The business package continues the minimal and professional look presenting the contact information of the owners of the company. The web interface follows a familiar grid structure that is presented in the business card and letterhead to present the available actions in a clear and concise way.
Curbside Cuisine provides a quick and easy way to find food trucks based on the userâ&#x20AC;&#x2122;s current location. Easily find menu items, prices, future locations, and other information about the trucks. Truck owners can visit the website to register their truck and add their menu, prices, and more information about their company. A custom application was developed to help make locating, tracking, and rating food trucks as easy as possible. Users can search in categories, types of food, and more. The application focuses on location so large beautiful maps are often present. The web interface (meant mainly for truck owners) allows easy registration and provides an intuitive way to update information about the truck.
With ScreenSnapr, easily view, edit, and delete your past snaps with the intuitive Online control panel. Find your old snaps, view statistics about your upload habits, or remove old snaps from the server. ScreenSnapr allows you to have your snaps uploaded to your server space instead of the ScreenSnapr servers. ScreenSnaprâ&#x20AC;&#x2122;s aim is to provide a simple and straight-forward approach to image capturing and sharing. Without any of the extra fluff, ScreenSnapr makes sharing images as easy as possible. An identity was created to reflect the purpose of ScreenSnapr: uploading images. A landing page and web dashboard were created to inform new users about the great features ScreenSnapr has to offer, as well as allow existing users to manage the snaps they have taken.
Identity: Lance Thackeray
WeFunction is a Design and Development resources and inspiration blog. There is an existing website that needs to expand its web presence. The current website needs to be made responsive so it reacts properly on all devices. The existing web platform was revisited to adapt to any circumstance. Browsing is now made easier with a responsive website that looks great no matter where you are. Branded profiles for Facebook and Twitter were created for the blog authors to help expand brand awareness throughout the web.
Identity & Design: Liam McKay
Spring is a new app currencly in development. It is meant to allow friends to easily view which applications eachother uses on their smartphones. Alongside this you can search public profiles of people you are interested such as celebrities or politicians. Being able to see the applications most used by people in your social circle will make sure you never feel left out in the next conversation. A custom logo and icon were designed alongside an application interface. The application allows you to easily register and choose which applications you would like to share with your contact list. A landing page was also developed to share a bit of information and download links for the app.
Dealotto Daily Deals done the fun way. Pay the price you win on high quality design / development goods added each day. A platform needs to be developed that allows random prices to be â&#x20AC;&#x153;wonâ&#x20AC;? for each deal daily. The frontend must be fully developed and responsive to work on all device sizes. Business cards were created to be given out at conferences and events. The website was developed using WordPress with a custom theme and many custom plugins. The responsive website allows people to play the daily deal anywhere they are.
Identity & Design: Liam McKay
This ambitious project, now a continually evolving database, required the combined talents of a team of dedicated students from a variety of disciplines â&#x20AC;&#x201D; including art and design, communication, history and public history, sociology, and humanities â&#x20AC;&#x201D; and was offered as a seminar course for the first time Spring Semester of 2012. A very usable and easy to navigate web interface was created which provides an extremely immersive and interactive experience. All major components of the website (timeline, people, map) are interlocked through the relation of people to each of the items. Event posters and banners were created to advertise lectures, seminars, and other events around campus.