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Top 5 ongoing Digital Consumers Trends of 2018 The use of digital media supported by new technology is growing at a drastic pace. Marketers are working hard to get the best output from their strategy. Consumers all around the world have embraced the use of all-in-one applications development.
Following that, we have tried to research on the top trending digital consumer trends of 2018. Read on to know more. Digital life meet Super apps Super apps are the all-in-one application has offered almost “everything� we need in our daily life. Yes, from video calling to renting a car, such one-stop application is gaining popularity all over the world especially in Asia. According to a survey, China has 1.1 billion mobile internet subscriptions which are approximately 3 times the U.S. Consumers are embracing more such super apps as it offers more cohesive experience. It is like the whole bunch of services into a single mobile platform. Consumers are keeping the tabs open The big brands are coming with subscription services which is not only offering them with videos and music but also food and fashion. This is making the consumers always be on the platform. With the coming Internet of Things era, consumers buying decision will be more spontaneous.