FJL Five Things We'd Like You to Know

The subtle art of getting the best price for your home.

Contrary to popular belief, getting the best price for your home isn’t just about attracting lots of offers. It’s the quality of the offers that really matters. Here’s how we go about it…

Firstly, we use a combination of super-smart technology and a genuine love for your London village to understand what buyers are looking for, and identify which ones are looking for a home like yours. Then we encourage healthy competition between them, ensuring they make their very best offer.

Even then, our team won’t settle until they’re sure they’ve got you the highest offer they can. They won’t ever tell buyers what you’re prepared to accept, and if someone offers the asking price they’ll always see if there’s anyone willing to offer more.

But a good offer isn’t necessarily just the highest offer. We qualify every buyer to make sure they have the financial and practical ability to move smoothly from agreeing a price to completing the sale, all within the time-frames you’re looking for. Every offer negotiation completed by the team is personally overseen by our Branch Manager; we understand there is a huge difference between merely marketing your property and completing a sale. They ensure you receive the best possible offer from every buyer.

Here are five things we’d like you to know about why we’re so successful at selling properties in London’s villages…

1. We know why people love living in London’s villages

London’s an amazing place because it isn’t really one place at all.

It’s a collection of neighbourhoods, each with their own character and charm. At the centre of those neighbourhoods are the villages that Londoners are fiercely loyal to.

We’re successful because we understand London’s villages — and not just the schools, shops and transport links that every agent knows about. We appreciate an area’s heritage, we understand the changes London’s neighbourhoods have gone

through and, most crucially, we have a real grasp of why people love living there.

When you instruct us to sell your home we’ll use all our insights into those villages, and the people who love living in them, to your advantage. We are also part of a network of offices within London, which means we have a huge list of potential buyers — using our in depth local knowledge and network helps you find the perfect buyer.

2. Exclusive, innovative technology to find the best buyers

FLINK TM is a unique technology that matches your home’s best features with the things your buyers love, so they’re more likely to click, arrange a viewing and make an offer.

Some agents can make your property visible on social media. But in a world where 90% of content is scrolled past, FLINK TM is different.

FLINK TM creates multiple online ads for your property, highlighting its best features, and then targets those ads to those who we know are interested in those things. Keen bakers will be told about your beautiful kitchen. Green fingered types will be shown your large, sunny garden.

FLINK TM finds the buyers who are not actively looking, but who would make a great offer if they were presented with the home of their dreams. The buyers other agents don’t reach.

66% Would consider buying but are not actively looking**

*Survey of 2,010 homeowners throughout the UK carried out by Atomik Research (June 2017).

3. Open homes: convenience and excitement

There’s nothing like letting potential buyers come face-to-face with the competition to get them to make their very best offers, and fast.

An open house event also means, in the midst of hectic London life, you can condense many viewings into a single day, when your home is looking its best.

It creates a real buzz, and something we’re recommending to our clients more and more.

4. London never stops — and neither do we

We are available when most of our competitors are shut.

London is a bustling city full of busy people. So those extra hours are the ones when enquiries really flood in — after work or at weekends — and we make sure we’re there to act on them. It also help us to work with international buyers too, who make up a sizeable chunk of the London market.

8am10 pm Everyday

And unlike online agents, if we don’t sell your home, you don’t pay us a penny. So we’re motivated to work hard to get the best possible offer, and then to ensure the sale goes though as smoothly as possible.

5. And we love Brixton

We consider it a privilege to work here, and love sharing our enthusiasm for this unique town with prospective buyers. Our Branch Manager has worked in and around Brixton for many years and brings in-depth local knowledge coupled with a passion for the property market in this area.

Brixton’s status as the beating heart of Britain’s Afro-Caribbean community can be seen everywhere – from the many Caribbean food stalls in Brixton market to the Black Cultural Archives on Windrush Square.

Brixton has many long-standing local businesses you’ll find artisan coffee shops, boutique clothes stores and pop-up food markets in shipping containers.

There are multiple music venues and nightclubs which attract people to the area.

With continuous regeneration and the supersonic Victoria Line zipping passengers from Brixton to Oxford Circus in just over 10 minutes, today Brixton is more popular than ever. It remains a neighbourhood with community at its heart.