FINDING THE PERFECT BUYER
LONDON
FJLORD.CO.UK
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FINDING THE PERFECT BUYER
The perfect buyer gets you the best price in a time frame that works for you. Everything we do is geared to finding the perfect buyer for your home.
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WE KNOW WHY PEOPLE LOVE LIVING IN LONDON
WHY WE WORK LONGER HOURS
HOW WE’LL MARKET YOUR HOME
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WHO YOU’LL WORK WITH
WHY OUR IMAGE MATTERS
TALK TO US
FINDING THE PERFECT BUYER
WE KNOW WHY PEOPLE LOVE LIVING IN LONDON London’s an amazing place because it isn’t really one place at all. It’s a collection of neighbourhoods, each with their own character and charm. At the centre of those neighbourhoods are the villages that Londoners are fiercely loyal to. We’re successful because we understand London’s villages – and not just the schools, shops and transport links that every Agent knows about. We appreciate an area’s heritage, we understand the changes London’s neighbourhoods have gone through and, most crucially, we have a real grasp of why people love living in London’s different villages. When you instruct us to sell your home we’ll use all our insight and the people who love living in them to your advantage, finding you the perfect buyer.
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FINDING THE PERFECT BUYER
WHY WE WORK LONGER HOURS We know what it’s like to live and work in London so we open later than most Agents. We take an increasing number of enquiries from 6-10pm. That’s why we’re available late on weekdays and at weekends. Simply put, if you choose a traditional 9-5pm Agent, you may well be missing out on the perfect buyer. We’ll make sure you don’t.
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“I was snowed under at work so it was great that I could talk to an Agent in the evening.” James, on the phone at 8:32pm
FINDING THE PERFECT BUYER
WHY WE WORK LONGER HOURS
8AM
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10PM
100% MORE
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COR NERS OF THE WOR LD
We are available 7 days a week, including Bank Holidays
We work longer to find the perfect buyer
We sell properties to many different investors
Many of our buyers work for leading corporate businesses and as such, traditional Agent opening hours don’t really work for them.
If your Agent is open 9am – 6pm Monday to Friday and 10am – 2pm on Saturdays, they are working 49 hours a week on your behalf. We are available 8am – 10pm, 7 days a week which means we are hunting for you for the perfect buyer 98 hours a week. That’s 100% longer.
The London Property Market is in global demand and being available longer means we are able to be on hand at a time that suits, no matter what the timezone.
It’s no wonder that being available early morning and late at night is seen as a real benefit for buyers.
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Case Study
Name: Dan Stacey and Nicola Kent Location: Oldfield Road, Greenwich SE10 We moved into our home on Oldfield Road at the end of November in time for Christmas. Being a busy barrister Dan found the out of hours telephone lines invaluable because he couldn’t get messages to our Agent during the day when he was in court. Being able to leave long and detailed messages with a human being proved vital in pushing the sale forward.
“We felt that Felicity J Lord was in tune with the way Londoners like us live and work, and for that reason, if we come to sell this house, we’ll be in touch with them.”
“ It was brilliant that we could call after 9pm.”
Go online to find out more fjlord.co.uk
FINDING THE PERFECT BUYER
HOW WE’LL MARKET YOUR HOME Knowing the type of people who live and want to live in your area allows us to target our marketing accurately and find the right buyer, fast. Of course, we will present your home on Rightmove and every other relevant property site, but we do much more to gain maximum exposure to find you the perfect buyer. We know the ‘papers, magazines and websites your perfect buyer reads, so your home will be visible there too. Good design, professional photography and carefully chosen words mean that when the perfect buyer sets eyes on your home, we make sure it makes a great impression.
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“Friends kept telling me they’d seen my house in the paper or online.” Ben, Islington
FINDING THE PERFECT BUYER
HOW WE’LL MARKET YOUR HOME Some of the things we do to market your home — Use our professional photography team to ensure high quality images — Create a bespoke four-page brochure and send it to every suitable buyer on our database Ensure your home is — listed at all of our Central London branches — Carefully brief nearby branches so you are exposed to the widest range of buyers for a single agency fee
Details that appeal to buyers
We design our property details to appeal to the right buyers – Londoners with high standards and often an eye for quality. That’s why we use high quality professional photography – and why we’ll take great care in choosing the words we use to describe your home. The effect? Your home will jump off the page (or the screen), so when the right buyer does see it, they’ll be hooked.
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People look for their next home online
Your home will be easy to find on our website, the pictures will look fantastic – in fact, the whole online experience will be a pleasure for buyers, whether they’re at home, at work or out and about. A smart search function helps buyers find homes they like quickly and easily. And when they find yours, great layouts and exceptional photographs will ensure it makes the best impression.
More and more people are looking for their next home online So your home will be visible on all the major portals: Rightmove, Globrix and Zoopla. We have our own microsite on Rightmove and because we use it’s premium listing option there will be bigger, bolder pictures of your home on their site – to ensure your home is clicked on more often.
Finding homes that buyers like is quick and easy.
Featured homes change all the time to showcase the latest homes.
Go online to find out more: fjlord.co.uk
Reaching the perfect buyer As well as our own magazine, we advertise in niche, local publications and unlike most agents, we still advertise in The London Evening Standard ‘Homes and Property’ supplement.
FINDING THE PERFECT BUYER
WHO YOU’LL WORK WITH Our people know how to find the perfect buyer – and keep them. Our success – and our clients’ – has been built on our people. Our clients tell us that we are committed, professional, a pleasure to do business with and work with one aim in mind – to find the perfect buyer for their home and secure the best possible price. We are trained and inclined to think beyond the obvious, putting in the hard work it takes to find the perfect buyer – and providing the extra touches that keeps the process, from instruction to completion, moving smoothly.
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“They found a motivated buyer and progressed the sale successfully.” John, Hackney
FINDING THE PERFECT BUYER
WHO YOU’LL WORK WITH Excellent recruitment It’s always been our policy to recruit the best and then make them even better. Our people are committed property professionals. First-class training Training never stops here. Our people know the areas they work in inside out, and they’re always up-to-date with the technical and legal aspects of Agency.
Personal development We make sure our people get better and better all the time by giving them every opportunity to learn new skills.
Why our people are different
Firstly, because they stay with us for a long time and pride themselves on their skill and professionalism. Secondly, they know that finding the perfect buyer means thinking beyond the obvious. They have the intelligence and imagination to do so. Finally, because they love London and London homes they bring an infectious enthusiasm to everything they do – that’ll help you get a great result when you sell your home.
“I love being part of such a professional, unique company.” I’ve been here for nine months. I’ve learned fast and found that the purposeful, focused way we work really does help us to get great results for our clients. I know I’ll keep learning from my Manager and that’s got to be good news for our clients. — Vicki Tait, Negotiator Surrey Quays
“I love London and I love selling homes here.” Since I’ve been with the Agency, I’ve learnt a huge amount about where I work and what makes the property market here tick. Knowing the area so well makes finding the right buyer easier; the great training I get here helps me keep hold of them! — Holly Ann Sullivan, Blackheath
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The Felicity J Lord spirit Everyone here has one main aim - getting our clients the best possible result when they sell their home. Our people work with a single-minded purpose, using all their experience and imagination – to ensure our clients get the right result, without ever compromising the reputation for quality that our brand is built on.
Negotiator profile
Name: Alexander Wheelock-Lines Location: Clerkenwell Alexander is a negotiator at our Clerkenwell branch. He has a passion – and a knack – for matching people to their perfect property (finding the perfect buyer, in other words). For Alexander, working in Clerkenwell is a pleasure. “London is in many ways the centre of the world and Clerkenwell is one of the main cultural hotspots. The people and property here are amazing and we’re on the doorstep of everything London has to offer.”
His love of the area is one reason he works with pride and serious enthusiasm; therefore getting great results for his clients.
We are proud to support local charities and communities — We have raised more than £700,000
The training Alexander received has helped too.
We support 12 — children’s hospices
“The training here has been thorough and customer focused and we learn all the time. My clients can be 100% confident that we have all the legalities covered, however recent the legislation.”
— In 2012 we took 46 children and their families to Disneyland; creating their very own “magic moment” — The charity has it’s own website: magicmoments charity.co.uk
FINDING THE PERFECT BUYER
WHY OUR IMAGE MATTERS In London, buyers looking for homes like yours come to us first. Felicity J Lord is London through and through. From branches to signboards and particulars, everything we do appeals to smart, style conscious Londoners – your perfect buyer included. Style and fashion move fast in London so we invest constantly in our brand, keeping it as smart as the buyers we attract and the homes we market. Our brand is one reason why buyers wanting to move to a home like yours in your area talk to us first.
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“They get my house – and they fit into the neighbourhood too.” Julie, Greenwich
FINDING THE PERFECT BUYER
WHY OUR IMAGE MATTERS “We are constantly evolving because we strive for the best.” – Andreja Cavnik, Stratford
London never stops changing
It’s one of the reasons we love it so much. It means that our brand needs to keep on its toes. If it doesn’t it won’t keep up with London’s discerning, style-conscious buyers: they have high expectations in every area of their lives and the Estate Agent they deal with is no exception. Our new brand design with its handwritten logo and strong, distinctive colour palette is not just unique and easily recognised, it holds serious appeal for the buyers we want to attract. Online and in print, our new home details are elegant and make a serious impact - your home will leap off the page and the screen.
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A brand with a distinct heritage 1998
In prime London villages
We operate in London’s villages. They are distinctive areas each with their own character, history, property; each attracting a particular group of buyers.
In the late ‘90s Felicity J Lord opened its doors to London.
2000 Having received a warm reception from London we adopted the sunflower as the identity, capturing the warmth and positive nature of the Agency.
2003 With the business continuing to bloom we opened offices within the sound of Bow bells.
2011 Further expansion with offices in 2011 as we opened in Islington and Stoke Newington.
B L AC K H E AT H
2013
CLERKENWELL
Bringing us up to today, Felicity J Lord refreshes the image with a new website, branches and lots of new things.
BOW
CANARY WHARF
GREENWICH
HACKNE Y
I S LIN GTO N
SHAD THAMES
STO KE NE W IN GTO N
S T R AT F O R D
S U R R E Y Q U AY S
WAPPING
FINDING THE PERFECT BUYER
TALK TO US
For a free valuation, or just to talk about whats going on with the property market in your corner of London, get in touch with your nearest office. There will be someone at the end of the phone from 8am-10pm every day. BLACKHEATH STANDARD 7 Stratheden Parade London SE3 7SX blackheath.standard@fjlord.co.uk 020 8293 1143
GREENWICH 27 Greenwich South Street London SE10 8NT greenwich@fjlord.co.uk 020 8293 8555
STRATFORD 4A Leytonstone Road London E15 1SE stratford@fjlord.co.uk 020 8536 0785
BLACKHEATH VILLAGE 23 Tranquil Vale London SE3 0BU blackheath.village@fjlord.co.uk 020 8852 9522
HACKNEY 310 Mare Street London E8 1EJ hackney@fjlord.co.uk 020 8986 2698
BOW 644/646 Mile End Road London E3 4LH bow@fjlord.co.uk 020 8981 3666
ISLINGTON 313 Upper Street London N1 2XQ islington@fjlord.co.uk 020 7288 1681
SURREY QUAYS Upper Deck 3, Unit 61 Surrey Quays Shopping Centre Redriff Road London SE16 7LL surrey.quays@fjlord.co.uk 020 7237 2320
CANARY WHARF Unit 3C South Quay Plaza 185 Marsh Wall London E14 9SH docklands@fjlord.co.uk 020 7987 6776
SHAD THAMES 4 Copper Row Tower Bridge Piazza London SE1 2LH shad.thames@fjlord.co.uk 020 7089 6490
CLERKENWELL Ground Floor 67-71 Goswell Road London EC1V 7EP clerkenwell@fjlord.co.uk 020 7251 9449
STOKE NEWINGTON 69 Church Street London N16 0AR stoke.newington@fjlord.co.uk 020 7923 0158
WAPPING 12/14 Dock Street London E1 8JP wapping@fjlord.co.uk 020 7481 8811
DID YOU KNOW... Felicity J Lord was set up in 1998 adopting the name of the founder’s daughter who was central to the establishment of the business. Today Felicity is a teacher and keeps an overseeing eye on the running of the business.
Legal disclaimer Whilst the contents of this guide are believed to be correct at the time of printing, Felicity J Lord can accept no responsibility for any errors in the information provided or for any later changes. Opinions expressed are those of the particular authors or contributors and are not necessarily shared by Felicity J Lord. Designed by www.saslondon.com
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