DIGITAL MARKETING OVERVIEW
Compiled by MATTHEW HAMILTON-DALE Digital Marketing Director & NICHOLAS McGIVERN Head of Social Media
SPICERHAART
LAND AND NEW HOMES
spicerhaart land & new homes is part of the Spicerhaart Group, the largest independent, principal owned property services group in the UK. We provide land and new homes expertise for such brands as Chewton Rose, haart, Darlows, Felicity J Lord and Haybrook from strategically situated regional offices. Offering dedicated advice, industry MI and guidance to developers, house builders HAs, RSLs, receivers and banks. spicerhaart land & new homes’ multi award winning team has the marketing back up of over 180 estate agency offices and some 2,000 staff situated in prominent, often high street, locations throughout England and Wales. Our aim is to provide clients with a unique sales & marketing service that is both complementary and supplementary to their own core activities and part of this service is our digital marketing strategy which has been internationally recognised, winning silver in the Whichtestwon Email & Mobile Testing Awards in 2014, judging database campaign effectiveness. By ensuring that our client’s developments are easily found online by any prospective purchaser, we maximise footfall to view units and sites, generate high levels of offers, sales and financial completions – the overall objective of any new homes agency.
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Like it, loathe it or even fully understand it, digital marketing and social media is here to stay. Every industry statistic confirms that the average home buyer now researches online for at least 2 weeks before making contact with an estate agent, show unit / developer or any other intermediary. So, to ensure that your new homes are at the top of any prospective purchaser’s list, you need a comprehensive and strategic digital marketing campaign that delivers results. As an industry, property seems too often to be ‘behind the times’, reluctant to embrace emerging or existing technology and remain reliant on what is comfortable and familiar, regardless of effectiveness. At spicerhaart land & new homes, we take the opposite approach, utilising our expertise in digital technology and marketing to generate unrivalled levels of online interest, analysing and processing the same and converting this ‘academic’ interest into ‘real’ interest, driving unprecedented volumes of footfall to each and every development. Our dedicated digital marketing team and social media team work tirelessly to generate positive online representation of our client’s product, ensuring our client’s developments are seen by the highest number of relevant buyers as possible. The following pages are designed to give you a brief overview of our approach to online marketing. For further information on these or any other services, please do not hesitate to contact us using the details found to the rear of this document.
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Our extensive range of digital marketing services includes the following;
RESPONSIVE WEB DESIGN As the adage goes, there’s only one chance to make a first impression. That’s why it’s of upmost importance to have an easy to navigate, cutting edge website that not only looks good, but makes a real difference to your bottom line. Our development websites not only look superb, but they are well optimised and fit on all mobile devices, attracting maximised relevant prospective purchasers traffic for our client’s new homes.
MOBILE APPS For larger developments we can develop a bespoke app, unique to your site, with features including viewable brochure, real time updated price lists and availability, picture gallery, video and an augmented reality feature identifying the locations of local amenities and transport links.
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EMAIL MARKETING With access to multi group databases of tens of thousands of prospective buyers, we are able to create striking email campaigns that create high purchasers ‘buy in’ and unrivalled levels of ‘open rate’. We provide in-depth analytics to monitor response, increase secondary engagement and ultimately result In high levels of visitors. We’ll also ensure we dodge spam filters and that all emails look great, regardless of what device they are being looked on.
ONLINE VIDEO The ‘King of Content’, online video brings real sparkle to your online marketing strategy. We produce videos for every sole agency instruction and improve your SEO with a well thought out social media and blogging strategy.
SEARCH ENGINE OPTIMISATION Having a cutting edge website is all very good, but if it’s nowhere to be seen on Google, is it really worth having? We ensure the content of your website your purchasers will love, boosting your search engine rankings and driving relevant traffic to help convert visitors to the website to visitors to site.
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SOCIAL MEDIA Now an integral part of our lives, Social Media has had an enormous impact in the way we all do business and that’s’ why we have an integrated approach, ensuring SM consistency to maximise all online representation and interaction.
PAY PER CLICK A truly cost effective tool when used correctly. Campaigns are based on researched keyword strategy, set within cleverly structured adverts to maximise conversions – getting as many ‘bangs for your buck’ as possible.
For further information contact MATTHEW HAMILTON-DALE Digital Marketing Director T: 01206 812095 M: 07454 747203