2014 SpikeKey Beach Media Kit

Page 1

X

0HGLD .LW

&UHDWLQJ HQJDJLQJ FRQVXPHU H[SHULHQFHV WR OHDYH \RXU EUDQG V IRRWSULQW LQ WKH VDQG


%HDFK 9ROOH\EDOO PLOOLRQ SHRSOH SOD\ EHDFK YROOH\EDOO LQ WKH 8QLWHG 6WDWHV UDQJLQJ IURP WKRVH LQ WKH SURIHVVLRQDO UDQNV WR ZHHNHQG UHFUHDWLRQDO SOD\HUV 2YHU PLOOLRQ $PHULFDQ KRXVHKROGV ZDWFKHG 8 6 DWKOHWHV VZHHS EHDFK YROOH\EDOO JROG LQ WKH %HLMLQJ 2O\PSLF *DPHV %HDFK YROOH\EDOO LV WKH VHFRQG PRVW SRSXODU VSRUW DPRQJ JLUOV DJHV DQG LV WKH RQO\ VSRUW LQ WKH 8QLWHG 6WDWHV ZLWK RYHU PLOOLRQ SDUWLFLSDQWV DQG D VXVWDLQHG JURZWK UDWH RI RYHU HDFK \HDU

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


:RUOG &ODVV $WKOHWHV 7KH 8QLWHG 6WDWHV LV KRPH WR WKH ZRUOG V EHVW EHDFK YROOH\EDOO DWKOHWHV LQFOXGLQJ WKH DQG *ROG PHGDOLVWV 0LVW\ 0D\ 7UHDQRU DQG .HUUL :DOVK DV ZHOO DV WKH PHQ V JROG PHGDOLVWV 3KLO 'DOKDXVVHU DQG 7RGG 5RJHUV $OPRVW XQLYHUVDOO\ SURIHVVLRQDO EHDFK YROOH\EDOO SOD\HUV DUH G\QDPLF DWKOHWHV ZLWK YLEUDQW SHUVRQDOLWLHV 3OD\HUV DUH NQRZQ DV DFFHVVLEOH SHUVRQDEOH HGXFDWHG DQG KLJKO\ PDUNHWDEOH %HDFK YROOH\EDOO DWKOHWHV FUHDWH VWURQJ ORQJ ODVWLQJ EUDQG DVVRFLDWLRQV DQG WKHLU FKDUDFWHU PDNHV WKHP LGHDO WR FRQQHFW FRQVXPHUV ZLWK EUDQGV LQ D SHUVRQDO DQG PHPRUDEOH IDVKLRQ 3KLO 'DOK

DXVVHU

'HPRJUDSKLFV 7KH EHDFK YROOH\EDOO FRPPXQLW\ LV ZLGHO\ UHJDUGHG DV \RXQJ DFWLYH ßWQHVV PLQGHG XSVFDOH EUDQG OR\DO DQG FRPSULVHG RI WUHQG VHWWHUV DQG VRFLDO LQàXHQFHUV 7KH EHDFK YROOH\EDOO FRPPXQLW\ KDV D GHPRJUDSKLF DV IROORZV RI SDUWLFLSDQWV DUH \HDUV ROG RI SDUWLFLSDQWV DUH \HDUV ROG

0HGLDQ DJH RI $YHUDJH ++, RI DUH IHPDOH DQG RI DWWHQGHG FROOHJH SDUWLFLSDQWV DUH PDOH


7RXUV 6SLNH.H\ %HDFK LV WKH RQO\ FRPSUHKHQVLYH UHVRXUFH FRYHULQJ DOO WKH SURIHVVLRQDO EHDFK YROOH\EDOO WRXUV 7KH HOLWH QDWLRQDO WRXUV HQMR\ OLYH DWWHQGDQFH RI DSSUR[LPDWHO\ VSHFWDWRUV SHU HYHQW ZLWK UHJLRQDO DQG ORFDO WRXUV KDYLQJ DWWHQGDQFH RI Ì DWWHQGHHV ,Q DGGLWLRQ WR OLYH DWWHQGDQFH SURIHVVLRQDO EHDFK YROOH\EDOO HQMR\V H[WHQVLYH FRYHUDJH RQ PDMRU WHOHYLVLRQ QHWZRUNV VXFK DV &RPFDVW &%6 ,QWHUDFWLYH &%6 6SRUWV 1HWZRUN $93 FRP OLYH DQG 19/ /LYH 6WUHDPLQJ DV ZHOO DV D PXOWLWXGH RI UHJLRQDO FDEOH RXWOHWV

cbva

(

&20%,1(


6SLNH.H\ %HDFK 0DJD]LQH 6SLNH.H\ %HDFK LV D SXEOLFDWLRQ GHGLFDWHG WR DOO DVSHFWV RI EHDFK YROOH\EDOO DQG WKH EHDFK OLIHVW\OH 6SLNH.H\ %HDFK LV GLVWULEXWHG DW DOO PDMRU EHDFK HYHQWV RQOLQH DW 6SLNH.H\ FRP DQG WKURXJK 6SLNH.H\ %HDFK SDUWQHUV 6SLNH.H\ %HDFK LV D UHVRXUFH IRU WKH EHDFK YROOH\EDOO SOD\HU DQG HQWKXVLDVW ZLWK VKDUS FXUUHQW SHUVSHFWLYHV RQ HYHU\WKLQJ IURP PRQH\ PXVLF WUDYHO DQG IRRG WR IDVKLRQ EXVLQHVV DQG PRUH

'LJLWDO ,VVXHV DQG 9LGHR &RQWHQW 7KH GLJLWDO LVVXHV RI 6SLNH.H\ %HDFK DUH WDUJHWHG DW WKRVH WKDW SDUWLFLSDWH DQG DUH LQYROYHG ZLWK EHDFK YROOH\EDOO DQG WKH EHDFK OLIHVW\OH 6SLNH.H\ %HDFK PHPEHUV ZLOO EH DEOH WR EURZVH PRQWKO\ GLJLWDO FRQWHQW DQG ZDWFK LQVWUXFWLRQDO EHDFK YROOH\EDOO YLGHRV

%HFRPH D PHPEHU RI WKH 6SLNH.H\ %HDFK FRPPXQLW\ WRGD\ DQG JHW DFFHVV WR D -9,, 6USPUL :\IZJYPW[PVU [V :WPRL2L` )LHJO 4HNHaPUL )RU 3OD\HUV %\ 3OD\HUV

*URWRZVNL IRU *ROG

&RUH &RDFK &DSWXUH WKH

0RPHQW

)5(( %UDFHOHW ,QVLGH

(

(

(

(

(

)UHH 0HPEHUVKLS

RQDO

UXFWL

QVW ( , V 9LGHR


6SLNH.H\ %HDFK 0DJD]LQH 6SLNH.H\ %HDFK LV DQ DQQXDO SXEOLFDWLRQ FRYHULQJ DOO DVSHFWV RI EHDFK YROOH\EDOO DQG WKH EHDFK OLIHVW\OH 6SLNH.H\ %HDFK LV GLVWULEXWHG DW PDMRU EHDFK YROOH\EDOO DQG EHDFK OLIHVW\OH HYHQWV RQOLQH DW ZZZ 6SLNH.H\ FRP DQG WKURXJK 6SLNH.H\ %HDFK SDUWQHUV /LVW RI 6.% SDUWQHUV LV DYDLODEOH XSRQ UHTXHVW

X

)RU 3OD\HUV %\ 3OD\HUV

,KP[VYPHS *HSLUKHY

X

)RU 3OD\HUV %\ 3OD\HUV

4(@ :WPRL2L` )LHJO (UU\HS PZ 7\ISPZOLK ° D7YVMLZZPVUHS )LHJO ;V\YZ D)LHJO .YHZZ ,]LU[Z D1\UPVY )LHJO =VSSL`IHSS D )LHJO +LZ[PUH[PVUZ! Summer Escapes & Sporty Vacations D :WPRL2L` )LHJO :WV[SPNO[! Hottest Bodies on the Beach D )LHJO 3PMLZ[`SL! Take Your Workout Outside D )LH\[` (5+ :[`SL! Steps to Better Sleep D ;OL ,SLTLU[Z! The Good Skin Diet D :WLJPHS -LH[\YL! Skin Cancer Prevention Guide (K]LY[PZLTLU[ +LHKSPUL! (WYPS ,KP[VYPHS':WPRL2L` JVT

*URWRZVNL IRU *ROG

&RUH &RDFK &DSWXUH WKH

0RPHQW

)5(( %UDFHOHW ,QV

LGH


.HUUL :DOVK

6SLNH.H\ 6SRUWV 0DQDJHPHQW 6SLNH.H\ 6SRUWV 0DQDJHPHQW LV D IXOO VHUYLFH VSRUWV PDUNHWLQJ DGYHUWLVLQJ DQG OLFHQVLQJ DJHQF\ VSHFLDOL]LQJ LQ EHDFK YROOH\EDOO VXUß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


6SLNH.H\ %HDFK $WKOHWH 6SRQVRUVKLSV 6SLNH.H\ PDQDJHV D SRUWIROLR RI KLJKO\ VNLOOHG DQG PDUNHWDEOH SURIHVVLRQDO EHDFK YROOH\EDOO SOD\HUV ERWK PDOH DQG IHPDOH 6SLNH.H\ VXJJHVWV SRWHQWLDO DWKOHWHV WR WKH VSRQVRU VHQGLQJ SRUWIROLRV RI SRWHQWLDO DWKOHWHV 6SRQVRUVKLSV DQG SDLULQJV DUH WDLORUHG WR HDFK VSRQVRU DQG WKHLU UHVSHFWLYH REMHFWLYHV LPDJH SURGXFW EUDQG DQG QHHGV


$ VPDOO VDPSOH RI 3URIHVVLRQDO %HDFK 9ROOH\EDOO $WKOHWHV %UDQG $PEDVVDGRUV


6SLNH.H\ %HDFK $WKOHWHV


6SRQVRU %UDQGLQJ 2SSRUWXQLWLHV 3HUVRQDO DSSHDUDQFHV %DWKLQJ VXLW ERWWRPV %RDUGVKRUWV

7HPSRUDU\ WDWWRRV &RPSHWLWLRQ KHDGJHDU KDW YLVRU RU KHDGEDQG

&XVWRP WUDYHO DSSDUHO /XJJDJH $XWRJUDSK FDUGV 6DUDO\Q 6PLWK

(% .X ZZZ VSLNH

NH\ FRP


6SLNH.H\ FRP 6SLNH.H\ FRP VHUYHV DV D SRUWDO WR WKH EHDFK YROOH\EDOO ZRUOG DQG DV DQ LQWHUIDFH IRU EHDFK YROOH\EDOO HQWKXVLDVWV DQG FRQVXPHUV DOLNH 6SLNH.H\ FRP RIIHUV VSRQVRUV DQG DGYHUWLVHUV KLJK FRQVXPHU LPSDFW DGYHUWLVLQJ VROXWLRQV ZKHWKHU \RXU JRDO LV WR ODXQFK D QHZ SURGXFW RU VHUYLFH GULYH LQ VWRUH RU RQOLQH WUDIßF RU EXLOG EUDQG DZDUHQHVV 6SLNH.H\ FRP IHDWXUHV VFKHGXOHV RI DOO WKH PDMRU SURIHVVLRQDO YROOH\EDOO WRXUV DQG EHDFK HYHQWV 6SLNH.H\ %HDFK $WKOHWHV DOVR SURYLGH SKRWRV YLGHRV DQG RWKHU FRQWHQW IURP WRXUQDPHQWV ZKLFK DUH DYDLODEOH IRU YLHZLQJ LQ WKH PHGLD JDOOHU\ RI 6SLNH.H\ FRP $V WKH DXWKRULWDWLYH VRXUFH IRU HYHU\WKLQJ EHDFK YROOH\EDOO FRQVXPHUV VHHN RXW 6SLNH.H\ FRP IRU HQWHUWDLQLQJ FRQWHQW DQG YDOXDEOH LQIRUPDWLRQ

( 6SLNHV 2QOLQH QHZVOHWWHU VHQW WR RYHU . UHDGHUV -XQH ( 6SLNH -XO\ ( 6SLNH $XJXVW ( 6SLNH 6HSWHPEHU ( 6SLNH


6SLNH.H\ %HDFK (YHQWV 6SLNH.H\ %HDFK DOVR VSHFLDOL]HV LQ SURGXFW SURPRWLRQ DW PDMRU EHDFK YROOH\EDOO WRXUQDPHQWV VXUßQJ HYHQWV DQG UHODWHG WUDGHVKRZV 6SLNH.H\ %HDFK VHFXUHV RQ VLWH EUDQGLQJ DQG SURYLGHV DWWUDFWLYH LQWHOOLJHQW DQG RXWJRLQJ DPEDVVDGRUV WR SURPRWH \RXU SURGXFW RU VHUYLFH 6.% (YHQW 0HGLD .LW LV DYDLODEOH XSRQ UHTXHVW


0HJDQ :DOOLQ 0HJDQ#6SLNH.H\ FRP ZZZ 6SLNH.H\ FRP

(


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.