C&B Brand Book & Guidelines by Spinach Design, London

Bars Ltd.

Brand Book

CORNEY & BARROW 1922

A privately owned company built on heritage.

THE CORNEY & BARROW GROUP

CORNEY & BARROW BARS LTD

With its origins dating back to 1780, the Corney & Barrow Group is a privately owned Wine Merchant and Bar/Restaurant business.

The Group is headquartered in the City of London and operates two distinct trading entities, Corney & Barrow Bars Ltd and Corney & Barrow Ltd (Corney & Barrow Wine Merchants).

Established in 1988 and currently operating 11 sites within London and under 2 different but premium retail brands. Our aim is to create a group of unique venues all renowned for quality drinks lists, modern design, fresh food and unparalleled service excellence.

CORNEY & BARROW LTD

With two Royal Warrants and dating back to 1780, the Wine Merchant business has built an unrivalled access, mostly on an exclusive basis, to many of today’s greatest and most innovative wine makers. The Company offers its customers an extraordinary range of exciting and high quality wines across all price points and all regions of the world. Over recent years, the business has expanded significantly into a range of UK market sectors and most recently internationally into Hong Kong and Singapore. The Bars Company is one of the Wine Merchants’ biggest customers and represents a wonderful shop window for recruiting potential new Wine Merchant clients.

C&B Bars – 10 sites, with the most recent development being a significant refurbishment at Old Broad Street. All sites within the Square Mile/ Canary Wharf and squarely targeted at successful City Professionals – over the years the food offer has been significantly upgraded, but these remain bars with good food, rather than restaurants.

Devonshire Terrace – Just off Bishopsgate, this site is an informal restaurant by day and bar by night. 5 minutes’ walk from Liverpool Street Station in the beautiful glass-domed Western Courtyard of Devonshire Square, the venue itself is remarkable for its year-round appeal. Quality food and wine are an integral part of the offer at Devonshire Terrace and the acquisition of this site at the beginning of 2011 was part of a broader strategic goal to diversify C&B Bars’ City offering.

A REPUTATION FOR BEING PROGRESSIVE, AN EYE FOR EXCELLENCE & UNCOMMONLY GOOD TASTE.

COMPANY STRUCTURE

CORNEY & BARROW GROUP

CORNEY & BARROW WINE MERCHANTS

CORNEY & BARROW BARS LTD Page 6

C&B BARS Page 11

DEVONSHIRE TERRACE Page 23

CORNEY & BARROW BARS LTD

A reputation for being progressive, an eye for excellence and uncommonly good taste.

As a company we balance tradition with ambition and blend experience with innovation.

We’re the established experts, assured enough to challenge the establishment with fresh ideas.

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CORNEY & BARROW BARS LTD VALUES

AWARE OF INDIVIDUAL TASTES AND INDUSTRY TRENDS We know our customers, our business and our market.

From listening and long experience we know how people work.

We’ve seen the coming and going of trends, how arbitrary likes and dislikes can be. So we understand the value of an open mind in a business often happy to dictate or confuse. By being realistic about what’s good and what’s not, and by anticipating change, we help people make the right choices.

PERSONALITY TRAITS

Intelligent

Trusted

Expert

Open

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CORNEY & BARROW BARS LTD VALUES

SPIRITED CONFIDENT IN OUR OPINIONS AND IN OUR ACTIONS Never short of an idea or an opinion, we relish the complexities and challenges of our trade as well as its’ simple pleasures.

We don’t just sell, we’re energetic and engage with people.

Informing, sharing our enthusiasm, we give everyone a better reason to raise a glass, enjoy our service and revisit our bars.

Happy with our heritage but not restricted by it, we’re never afraid to initiate change and pursue innovation to stay ahead.

PERSONALITY TRAITS

Ambitious

Commercial

Energetic Urbane

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CORNEY & BARROW BARS LTD VALUES

PROGRESSIVE LOOKING FORWARDS AND COMMITTED TO SELF-IMPROVEMENT We value and respect those who work with us. They are our future. So we don’t stand back, we get involved in our people’s on-going education, in their training and personal growth.

And in doing so, find better ways for us all to do business.

We believe we have a responsibility to keep raising the standards of our industry. We know we will by fostering well-rounded, forward-looking individuals.

PERSONALITY TRAITS

Inspiring

Dedicated

Involving Entrepreneurial

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CORNEY & BARROW BARS LTD VALUES

UNCOMPROMISING DEDICATED TO ACHIEVING EXCELLENCE IN EVERYTHING WE DO We constantly strive for excellence in business, in taste and in conduct. So we carry unique, outstanding and distinctive wines and drinks, provide great food and deliver faultless service. In our bars, with people, in our trade, we build long-term relationships where impeccable conduct is expected and received.

We are a proud family. So we do not accept the short term, the expedient or the inferior in any area of life or business.

PERSONALITY TRAITS

Rigorous

Determined Transparent Elegant

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C&B BARS

A COLLECTION OF ALL-DAY PREMIUM BARS C&B BARS BRAND PROMISE

Where else in the City would you want to go?

C&B BARS BRAND POSITIONING

In tune with the City, we attract its people because we express their ambitions, aspirations and work ethic with a unique twist of our own. We’re the moment in the day or the big night out. The one place that fits their mood, understands their business and exceeds their expectations. Every time.

C&B BARS BRAND PERSONALITY

Confident in the City, comfortable in our skin, we’re the smart, aware, accomplished person you want another drink with.

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C&B BARS VALUES

Intuitive WE KNOW OUR CUSTOMERS AND UNDERSTAND OUR BUSINESS We listen. We take notice. We like and know our business.

And we’re experienced enough to suggest something new or different and see it’s right. At ease with ourselves we’re at ease with everyone. We make it easy for our customers to make good choices.

PERSONALITY TRAITS

Intelligent

Trusted

Expert Engaging

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C&B BARS VALUES

Original.

SETTING THE STANDARD AND LEADING THE WAY We’re a family owned, independent British company.

We did it first, we did it differently and we still do it better.

Original in what we do and in who we are, we’re proud of our history, not stuck in it.

PERSONALITY TRAITS

Independent Bold Relevant Refreshing

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C&B BARS VALUES

Sophisticated WE APPRECIATE AND UNDERSTAND QUALITY Anyone can do expensive and put on a show. We’re more subtle than that. We offer the unique and the distinctive. Everywhere.

We can be loud, we can be quiet, but we’re always considered in everything we do. We enjoy and understand quality. And we work hard at delivering it while making it look simple.

PERSONALITY TRAITS

Intelligent Informed

Worldly Accomplished

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C&B BARS VALUES

AMBITIOUS MOTIVATED TO SUCCEED AS INDIVIDUALS AND AS A TEAM We are a City bar brand. Part of the world’s most innovative, vibrant and successful financial district. You’d expect us to be ambitious.

To be the no argument, destination of choice for the sophisticated and motivated people who keep this City on top. To be part of what makes the City tick.

PERSONALITY TRAITS

Energetic Optimistic Smart Committed

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C&B BARS FOOD

A DISCERNING TASTE FOR FOOD...

Our bars are very much bars, not restaurants, but our fresh, seasonal, (and where we can) local food is a huge part of their appeal. As cosmopolitan as the City yet with Britishness at the core, our menus are unfussy and contemporary.

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C&B BARS DRINK

...AND DRINK While we’re proud of our heritage and have a passion for wine, we see ourselves as more than just wine bars. From a perfectly poured pint to a flawless Dry Martini to a lovingly crafted coffee, our drinks combine our expert knowledge and craftsmanship.

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C&B BARS SERVICE

OUR SERVICE We embody the charm and personality that is so indefinably C&B whilst delivering flawless and professional service. Whether taking a step back during that crucial morning meeting or welcoming our regulars with arms wide open – we just ‘get’ each moment of the day and occasion.

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C&B BARS AMBIENCE

EXCEPTIONAL AMBIENCE In C&B Bars the atmosphere is felt - never forced or manufactured. The atmosphere in the bars is a harmony of many things: music, people, lighting and more. But it is the natural buzz we and our customers create that drives our unique feel.

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INFORMAL RESTAURANT

BY DAY, BAR BY NIGHT DEVONSHIRE TERRACE BRAND PROMISE A club you don’t have to join, just relax and enjoy.

DEVONSHIRE TERRACE BRAND POSITIONING Discreet, alternative, singular, we’re the free thinking antidote to the predictable choice.

DEVONSHIRE TERRACE BRAND PERSONALITY Urbane, relaxed and informal, we always seem to be there at the right moment with the excellent idea that fits the mood, the time or the occasion perfectly.

We take great and quiet trouble to make everything look no trouble at all.

Always welcoming, everyone feels like they’re being taken into our confidence as we involve them in the best-kept secret in town.

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DEVONSHIRE TERRACE VALUES

INTUITIVE QUICK TO LEARN AND CONFIDENT IN OUR DECISION-MAKING Comfortable with ourselves we’re comfortable with others, happy and at ease to advise and suggest.

We’re experienced and expert, so we can offer the unexpected and know it will be perfect. We want everyone here to feel that they belong.

PERSONALITY TRAITS

Involving Empathetic Knowledgeable Credible

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DEVONSHIRE TERRACE VALUES

ADAPTIVE WE ADAPT TO OUR CUSTOMERS N E E D S , T H R O U G H O U T T H E D AY Times of day, different locations, changing markets, varying moods, occasions, reasons. We respond, anticipate and embrace them all. Restaurant by day, bar by night, by welcoming the rhythm of a changing day, we’re successful with it all. Whether it is the same you desire or something completely different we can adapt to our customer’s wants and needs.

PERSONALITY TRAITS

Flexible

Informed Accomplished Considered

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INDEPENDENT

DEVONSHIRE TERRACE BRAND VALUES

UNIQUE, CHARAC TERFUL AND PROUD OF O U R I N D I V I D UA L I T Y We’re not like anyone else, because we don’t have to be. We’re unique, ambitious and individual.

We think for ourselves. We do what we believe is the best and right thing, not what’s easiest or expedient or expected.

PERSONALITY TRAITS

Principled

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Original Urbane Distinctive

DEVONSHIRE TERRACE BRAND VALUES

l a m r o f In ce llence Ex DISCERNING Y E T U N D E R S TAT E D IN OUR PURSUIT OF EXCELLENCE Food, wine, the spaces we create, and the drinks we serve, the music we play; we expect everything to be faultless. We’re never complacent, never arrogant.

We know quality takes commitment. So we see every drink, every conversation, every meal and every experience as an opportunity to quietly and subtly underline our quality.

PERSONALITY TRAITS

Considered

Approachable Seductive Cosmopolitan

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DEVONSHIRE TERRACE FOOD

REFINED FOOD

Refined modern European cuisine is at the heart of what we do. With an emphasis on quality, provenance and delivery – our food likes to take centre stage.

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DEVONSHIRE TERRACE DRINK

THE FINEST DRINKS

Having access to an incredible portfolio of wines from Corney & Barrow Wine Merchants – our wine list is brimming with outstanding wine. But our cracking cocktails are putting us on the map – from twists to aged to bespoke – we like to push the boundaries.

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DEVONSHIRE TERRACE SERVICE

THE RIGHT SERVICE Relaxed, personal and informal.

We’re here to help you make the right choices but we never intrude on your time or get in the way. We’re casually aware of every detail and defining moment in the day.

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DEVONSHIRE TERRACE AMBIENCE

THE RIGHT AMBIENCE There is an undeniable changeability to Devonshire Terrace dictated by the rhythm of the day. From morning lattes to lunchtime schmoozing to afternoon working to evening cocktails – every mood and moment in the day is captured by the differing atmosphere created with in the space.

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OUR LOCATIONS

HEAD OFFICE

DEVONSHIRE TERRACE

Corney & Barrow Bars Ltd 1 Thomas More Street London E1W 1YZ T 020 7265 2500

Devonshire Terrace Devonshire Square, London EC2M 4WY T 020 7256 3233

cbho@corneyandbarrow.com

events@devonshireterrace.co.uk

C&B BARS

Canary Wharf 9 Cabot Square, London E14 4EB T 020 7512 0397

Mason’s Avenue 12–14 Mason’s Avenue, London EC2V 5BT T 020 7726 6030

canary.wharf@corneyandbarrow.com

masons.avenue@corneyandbarrow.com

CityPoint 1 Ropemaker Street, London EC2Y 9HT T 020 7382 0606

Monument 2b Eastcheap, London EC3M 1AB T 020 7929 3220

citypoint@corneyandbarrow.com

monument@corneyandbarrow.com

Exchange Square 5 Exchange Square, London EC2A 2EH T 020 7628 4367

New Street Square 12 New Street Square, London EC4A 3BF T 020 7842 0750

exchange.square@corneyandbarrow.com

newstreetsquare@corneyandbarrow.com

Fleet Place 3 Fleet Place, London EC4M 7RD T 020 7329 3141

Old Broad Street 111 Old Broad Street, London EC2N 1AP T 020 7638 9308

fleet.place@corneyandbarrow.com

Lime Street 25 Fenchurch Avenue, London EC3M 7DQ T 020 7398 5870

lime.street@corneyandbarrow.com

old.broad@corneyandbarrow.com

Paternoster Square 10 Paternoster Square, London EC4M 7DX T 020 7618 9520

paternoster.square@corneyandbarrow.com

CORNEY-BARROW.CO.UK

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CORNEY-BARROW.CO.UK