SIA MAY 2023

NAVIGATING AV INDULGENCE: THE FINE LINE BETWEEN ENOUGH AND TOO MUCH

Installation: ‘City of Joy’ Sings Through Dhono Dhanyo Conch

Interview: Wesco Anixter - A Century of Ingenuity of Acquisitions and Expertise

Show Preview: InfoComm Asia 2023

Photo courtesy of cts

“One of the ways we at CTS, and I know that a lot of leading consultancies do as well, is to write within the reverse brief a “day in the life story board” using various fictional personas within the business emphasising their interaction with technology and highlighting the removal of what I like to call any speed humps to them working efficiently with the least amount of stress as possible.”

Andrew Calov, lead consultant, CTS

64 InfoComm Asia 2023

FIRST WORDS

There’s no dispute in the fact that the advent of the 2020’s has coerced a rather rapid and dynamic evolution within the corporate landscape. As the corporate world continues to evolve dynamically, and companies continue to focus on creating increasingly innovative and productive modern workspaces replete with state-of-the-art capabilities; one does run a very likely risk of going overboard with the inclusion of technology. In our Feature column, we chat with Andrew Calov – lead consultant at CTS –as we gather key insights into acquiring and integrating workspaces with efficient and high-performance professional AV systems, without going overboard.

Thomas Richard Prakasam

Publisher/Editorial Director

thomas@spinworkz.com

EDITOR, INDIA AND ME

Ram Bhavanashi ram@spinworkz.com

FEATURES EDITOR

Elton Noronha

elton@spinworkz.com

ADVISOR

David Lim

davidlim@spinworkz.com

ADMIN & CIRCULATION

Julie Tan

admin@spinworkz.com

PUBLISHED BY Spinworkz Pte Ltd

71 Bukit Batok Crescent

#06-13 Prestige Centre Singapore 658071

Tel: (65) 63162716

MEDIA REP CHINA,HONG KONG, TAIWAN

Judy Wang Worldwide Focus Media

+86-13810325171

judywang@vip.126.com

DESIGN & LAYOUT

Hazel Gundaya

Views

Unsolicited contributions are welcome but the editor reserves the discretion to use them. Whilst every care is taken to ensure the accuracyand honesty in both editorial and advertising content at press time, the publisher will not be liable for any inaccuracies.

do not necessarily reflect those of the editor or

Please be informed that products and company names mentioned in this publication may be protected with tradenames, trademarks or registered trademarks of their respective owners. Our non inclusion of such symbols is not an indication of us not recognising the copyright but rather to have a common look across our articles. Misuse of tradenames, trademarks or registered trademarks is strictly prohibited. It is the obligation of our readers to check if company names and products are protected with tradenames, trademarks or registered trademarks.

Power to the speaker. Power to the integrator.

Our Smart IP loudspeakers combine exceptional sound quality with single cable convenience. With PoE, AES67 and Dante compatibility plus sophisticated loudspeaker management all supported via a standard CAT cable, Smart IP enables you to deliver class-leading audio, while saving you time and money.

Learn more at genelec.com/smart-ip

Wesco Anixter: A Century of Ingenuity of Acquisitions and Expertise

Size does matter. More so in business, and, particularly so when an organization charts a very ambitious growth path. While there are companies galore worldwide that fit this rhetoric, a few justify it in real terms. Wesco Anixter is one. Perhaps, one of the few companies characterizing growth by ingenuity of acquisitions and expertise, Wesco Anixter has been an inspirational story for corporate success.

Coinciding with ISE this year – even as it celebrated the glory of 100 years of business success – the Pittsburgh-headquartered business presented to the industry its new unified ‘avatar’ that has so much more exciting script inside.

Ram Bhavanashi of SI Asia interacted with Don Snowden, SVP & GM, Communications & Security Solutions, Wesco Anixter, on the occasion to know what the ‘new AV major’ is all about.

SI Asia: We reckon Wesco as a 100-year-old company, with its genesis being in core electrical devices supply. Could you tell us about the evolution since then into a multi-segment distribution leader?

DON: Yes, it’s a tremendous accomplishment. Wesco’s legacy and history has been in core electrical.

Don Snowden SVP & GM, Communications & Security Solutions, Wesco Anixter

A Century of Ingenuity with acquisitions and expertise: With 20,000 employees, trading nearly 1.5 million products through 45,000 suppliers, reaching out to customers in over 50 countries, generating $ 21.4 billion net sales, Wesco’s global footprint is both a statement and testament.

Beginning from there, it has grown significantly through acquisitions, and over time, it has expanded its portfolio vastly.

We have three very significant business units: utility and broadband solutions, electrical and electronic solutions, and communications and security solutions. Together, the three business units have significant market coverage for the majority of end-customer verticals. From large utility service providers to electrical solutions in the industrial and construction markets. The business I represent, communications and security solutions, covers copper and fibre optic network infrastructure, professional audio video (pro AV) and security solutions, in addition to many more technologies spanning all elements associated with the business.

SI Asia: What prompted the move? How does it fit into and contribute to the philosophy of the unified enterprise?

DON: From a master brand standpoint, the move resulted from the integration of the merger of two equals between Wesco and Anixter that closed in June 2020. When we think about Wesco’s core electrical business, Anixter also had utility and broadband solutions and smaller electrical solutions segment. Anixter was primarily a communications and security solutions business that included a significant international footprint.

So, the merger with the Anixter organization drives a very significant international business for the combined company, in APAC, EMEA and CALA as

Wesco Anixter. As we re-branded the combined organization, we wanted to embrace the strength of the Anixter organization. This is why in the international markets we have proceeded as Wesco Anixter, retaining the strength of both organizations and celebrating the power of the Anixter brand.

SI Asia: What additional value-add does the initiative bring to the company, and to the markets worldwide?

DON: One of the most significant value-adds is the international footprint that Anixter brought to the organization. In addition to the footprint in Anixter’s trading areas, it has significant service components. This includes complex services and supply chain programs that help our end-customers and more services that bring efficiencies to our contractor and integrator partners. As an example, we design, build, rack and stack complex services through our integration partners.

Along with that international footprint, we’re really accentuating Anixter’s core value proposition which was being able to work with large global multinational corporations and helping them maintain a consistent specification all throughout the world.

So, when an enterprise has multiple locations across the world, whether it is their utility and broadband infrastructure, or communication and security infrastructure, or the core electrical infrastructure, they want to have consistent metrics and solutions and specifications around the world. This was – and continues to be – a tremendous strength of legacy Anixter.

SI Asia: In 2020, Wesco acquired Anixter, and in 2022, followed it up with Rahi Systems. How do they complement each other?

DON: That’s a great question. Rahi is a very diverse business, spanning network and data centre infrastructure, all the way across the spectrum to AV. What the Rahi value proposition brings is being able to take those AV solutions to very large multinational corporations, and allow them to carry consistent standards of specification all across the world.

While Wesco has done that through supply chain and logistics capabilities, Anixter too has done it through the same competence – in addition to complex services. We always want to work and partner with our contractor and integration partners. From an AV perspective, Rahi has given us the ability to maintain consistent specification around the world, and they are now benefiting from the supply chain and logistics capabilities of the combined Wesco Anixter business.

SI Asia: How formidable force is the new company in comparison with other MNCs operating in similar space?

DON: When we think about the business, we always have the customer at the centre of it. It’s a real focus on customer segmentation, and the value that we would bring to that customer. When we work across the world, the services that we can apply to that customer just got that much stronger with Rahi. From the perspective of the end-user customer – whether it is a very large global company or a small local entity – the value just got that much stronger. We help them collapse their supply chains and procure more from fewer companies. And in the international markets, we help them mitigate significant risks. Because of our size and scale, financial strength and stability, these companies can operate with absolute trust; they know

we can help bring the right solution, the right suppliers, manufacturers, and the most qualified contractors and integration partners that fulfil the installation. That’s truly the way we have a “customer first” perspective, and what we can deliver to that value chain.

SI Asia: With the scare of COVID variants continuing to bother the new normal world, how do you look at the world of AV panning out in the coming times.?

DON: We have been living in this world for some time now, communicating with people through technology, and even now doing this interview via technology. We’ve also seen different elements of AV coming into our lives. Now, as we return to office, it’s become that much more important. Businesses need to upgrade their network infrastructure to handle the bandwidth requirement.

Many of our global customers, as they return to their offices, are having bandwidth issues. When you have dozens of people back in the office facility, and they all are conducting Teams or Zoom meetings at the same time, it can be problematic.

We have developed, through the Anixter organization, a programme called Utility Grade Infrastructure (UTG). This supports the need of the network infrastructure and ensures that businesses can have bandwidth capabilities that exceed even normal standards.

When we look at all of the sub-systems within a facility, we are also starting to think about bringing all those disparate systems together, and collecting critical data from the system, from the IoT perspective. When you look at a commercial building, you’ve got the security, AV, network infrastructure, electronic locking systems, and card access on the door, climate control and more. They all come together and play a very critical role, starting with ingress and egress facility

at the door. For example, you come in and have the security surveillance, you have the lighting solutions tracking occupancy, and then you have the highly specialized and quickly evolving AV solutions. They are bringing in a rich work environment. All those things are now working together, and we are focused on helping customers aggregate that data to make good business decisions.

So, we do not look at AV as singular standalone unit. We want to make sure that we are helping customers integrate AV in every aspect of their overall building network infrastructure. We think that can continue to rapidly evolve.

SI Asia: Do you see the emerging need for enhanced network infra, IOT, and hybrid offices- all coming together to create a new business case altogether?

DON: Absolutely. It’s a tremendous opportunity for end customers, contractors and integrators too. Look at what it takes to operate a facility in this new environment, where we haven’t changed the way we positioned the workstations; for example, huddle rooms vs. boardrooms vs. conference rooms. Everything must be not only designed specifically for the space and the use case, but we have tremendous consideration into the bandwidth and the power needs for that facility. Like I said earlier, the audio capability, the video capability, the lighting solutions, access and more – all the systems need to work in unison. We think there is a big opportunity to develop systems that aggregate that data.

In order to put all these things together, you need to have an incredibly robust infrastructure.

DON: Rahi Systems, our recent acquisition, brought tremendous expansion to our footprint. Even from the Wesco Anixter perspective, over the last few years during the pandemic, we have been focusing with our customers on where they are going to expand.

For example, Vietnam – where Wesco Anixter was focused on expanding our footprint to – Rahi Systems is already there. This gives us that immediate expansion, workforce and sales organization. Another example is South Korea. We had the ability to operate in that environment, but we did not have everything in place that support our customers and suppliers on the ground. Rahi brought that strength to us immediately. For many things that we wanted to do to expand our footprint on global scale, Rahi brought it to scale. We are very much invested in – and fully committed to –continued growth all around the world.

SI Asia: What is your view of the AV domain in APAC in comparison with the West?

DON: It really depends on how we break down the customer segments. To take a quick look at it, we see the growth and expansion opportunity to be quite significant in the APAC region, largely because of the position that we held there previously. We had not in a broad fashion been providing AV solutions to a broad group of end-customers, contractors and integrators. There have been pockets that we have been stronger than others like India, Australia and New Zealand. But as we move forward, with our enhanced capabilities with the integration of Rahi Systems, we see ourselves providing significantly expanded value proposition to our customers in the region.

SI Asia: Where does Wesco intends to position in the emerging global world?

When we look at the markets we operate around the globe, we see significant expansion opportunities happening within the APAC region.

IAAPA Expo Asia 2023: Growing in Confidence into the Future

The global attractions industry’s premier event returns to Asia on 13-16 June 2023.

The excitement is building, and all sights are set at Marina Bay Sands in Singapore as IAAPA Expo Asia returns for the first time since 2019. Through timely education sessions, over 6,500 square meters of trade show floor, and unforgettable special events, IAAPA Expo Asia is the destination for cutting-edge technology and innovative business practices that set your business up for the future.

Highlights from this year’s IAAPA Expo Asia includes:

• Leadership Breakfast with keynote speaker Tom Mehrmann, President, Chief Operating Officer, Universal Destinations & Experiences, Pacific Rim

• Opening Reception at Universal Studios Singapore

• CEO Talk

• EDUTour of the Jewel Changi Airport

• Educational sessions focused on inclusivity, budget creation and maintenance, and contingency planning

• Develop new and existing relationships.

How is technology changing the attractions industry or the experience?

• Opportunity to conduct business with qualified industry buyers and trade visitors.

• A series of sponsorship and branding avenues to maximize your brand exposure.

• Create strong connect with Pro AV community.

• Demonstrate or sell your products in a live environment. It’s a chance for them to touch, feel, see and play with technology.

Technology continues to be one of the most important elements of our industry and the guest experience. I think the changes are for the better and allows us to have obtain more information on guest patterns, manage operational needs, and learn the behavior of everyone we interact with from around the world.

• Gather market intelligence and stay ahead of your competition.

SI Asia chats with June Ko, executive director and vice president, IAAPA Asia Pacific operations about growth opportunities and embracing of technologies.

What is the status of the Theme Park and attractions industry in APAC? Is it growing? maybe trends can be shared? where are the opportunities?

India is a strong market with a huge population that will surpass China soon. The growing middle class and surrounding countries have expanded opportunities for growth in this location. We see countries in Asia Pacific that are very diverse in culture and language, which can be an exciting opportunity for us. If we better understand that needs of each location through the use of data and technology, we will be more equipped to create the growth that is awaiting our industry.

What lessons can the attraction industry learn from COVID-19 so as to be better prepared?

One of the biggest lessons learned, in my opinion, is that we truly are in this together. One of the strongest parts of IAAPA is our global reach and how we can learn from each other when we get candid in our conversations and honest about our struggles. Navigating COVID-19 together means we have directly faced our weakest operation points together and are beginning to see the other side of those.

With the increasing diversification and personalization of the cultural and tourism market, as well as the application of new products and technologies in consumer scenarios, do you think that technologies like artificial intelligence and big data will bring new changes to the cultural and tourism, and theme entertainment industries?

I think the industry has always relied on data to help shape its future and growth plans. However, I think we’re going to see an even greater shift into artificial intelligence as it positively enhances the space we work in without adding too much in terms of human capital and staffing needs. The pandemic showed there’s room for more technology in our industry and we’ve already seen the beginning of that growth.

Why should one attend IAAPA Asia Expo?

IAAPA Expo Asia is a one-stop event to meet likeminded industry leaders, learn the latest innovations planned for the attractions industry, and hear from seasoned veterans in a way you would not be able to in any other environment. The IAAPA team has curated the latest topics of industry, designed behind-thescenes opportunities, and built a program designed to improve your operations and expand your skill set. You cannot find anything like this experience elsewhere in our region.

More Show Information: IAAPA Expo Asia

Analog Way Appoints Acoustic & Lighting System (Vietnam) as New Distributor

VIETNAM: Analog Way has signed an exclusive distribution agreement in Vietnam with Acoustic & Lighting System (Vietnam) Co., Ltd which specialises in the full spectrum of audiovisual and lighting solutions, from design to supply, integration and aftersales support.

The companies already work together as Acoustic & Lighting System Sdn. Bhd is the exclusive distributor of Analog Way in Malaysia, where they organized a successful product showcase and certification training for operators. At the event, individuals from the rental and staging industry, as well as consultants and system integrators participated in presentations showcasing the latest Aquilon, Alta 4K, Eikos 4K, and RC400T products and were also able to handle the products.

“We had a great time reconnecting with the existing community of Analog Way in Malaysia, along with some new faces as well,” said Michelle Yeo, business

development director of Acoustic & Lighting System Sdn Bhd. “We introduced them to the new product lines and heard feedback useful in supporting this market further. The support from Analog Way’s team has been great and we’re excited about this partnership growing the market together.”

“Given the current AV landscape in Vietnam we see A&L as the best partner for Analog Way to drive our business plans in this part of the region,” echoed Jez Lim, Analog Way’s regional channel manager for Asia.

“The Vietnamese market is an untapped opportunity for high-quality image processing hardware that is often overlooked,” added Eugene Yeo, GM of A&L. “Analog Way’s latest product ranges align to what’s needed in the next coming years, and we are happy to represent the brand in Vietnam.”

Benjamin Lee, who leads the Acoustic & Lighting System team based in Vietnam, concluded:

“Introducing Analog Way into the Vietnam market will create a paradigm shift in how image processing is perceived and how solutions are created. We look forward to introducing these products to our client base here in Vietnam.”

Acoustic & Lighting System(Vietnam)

Onkyo Tokki Named as New Distribution Partner for LEA Professional

JAPAN: Onkyo Tokki of Tokyo, Japan has been selected to support LEA Professional’s rapidly growing business in the APAC Region. Onkyo Tokki has been importing, selling, and maintaining audio equipment in the Japanese market since 1979.

“We are pleased to announce our partnership with LEA Professional, which provides us with innovative IoT and pro-audio power amplifier technologies,” commented Koh Nishida, CEO of Onkyo Tokki.

LEA’s smart, professional-grade amplifiers feature onboard DSP, a web browser-based user interface, third-party API control, and more audio system enhancements. For Nishida and the team at Onkyo

Tokki, these are features that differentiate LEA Professional solutions from others in the market. “We consider it a great honour to represent such a pioneering brand, and we look forward to the exciting opportunities this partnership will bring,” added Nishida.

With this partnership, LEA plans to take its global amplifier technology, products, and innovative software solutions to the next level in Japan.

“LEA Connect Series has been a big success in Japan since launching in the market just three years ago,” said David McKinney of Generation AV, LEA’s representative in Asia. “We have hundreds of amplifiers installed across the country in key markets such as education, hospitality, corporate, retail, and entertainment. I have personally known Onkyo Tokki for over 20 years, and with its deep market knowledge and customer relationships, as well as a proven track record of being on the cutting-edge of network and cloud-based AV solutions, LEA will continue to grow exponentially in the coming years.”

“We are thankful for the opportunity to work with Onkyo Tokki, a respected leader in the Japanese AV market,” concluded Blake Augsburger, founder and CEO of LEA Professional. “Japan has been a target market for LEA since inception and we have had good success building our brand. I am confident that Nishida-san and his team will build on this early success and take us to the next level. These are exciting times for LEA Professional in the APAC region.”

A detailed regional breakdown and contact information for all LEA Professional representatives and distribution partners can be found at the link below.

LEA Professional Partner Map

Back row (L-R): Ben Goldsworthy (GenAV), Dave McKinney (GenAV), Blake Augsburger, Founder and CEO (LEA), Koh Nishida (CEO Onkyo Tokki) Front row (L-R): Tomoki Matsui (Marketing), T. Nagase (LEA Sales Manager), Yuta Kamibayashi (Marketing)

L-Acoustics and Soundform Partner for Global Support of Open-Air Performance Venues

Global: L-Acoustics has forged a partnership with Soundforms to offer innovative, immersive audio technology to open-air performance spaces worldwide. The mission of the two companies will be to develop creative solutions that combine stateof-the-art L-Acoustics immersive sound technology into the unique acoustic and aesthetic properties of Soundforms Performance Shells. The end result will offer integrators, consultants, and end users coherent, turn-key solutions for open-air performance venues that will create exceptional experiences for both audiences and performers.

The two companies first worked together at the Rady Shell (pictured) at Jacobs Park, home of the San Diego Symphony Orchestra, where Soundforms designed the shell enclosure while the audience enjoys sound technology by L-Acoustics.

“This partnership with Soundforms is an exciting opportunity to bring our L-ISA immersive technology and Ambiance Acoustics system to innovative venues around the world,” said Tim Boot, business development director, Acoustics Solutions at L-Acoustics. “The combination of our audio solutions and Soundforms’ beautiful looking and beautiful sounding outdoor performance shells will offer audiences inspiring new live experiences.”

Soundforms designs award-winning, iconic, open-air performance enclosures, which provide a high-quality acoustic environment for outdoor music events. Their premium quality staging products offer an exemplary aesthetic and acoustical environment for musicians, audiences, festivals, promoters, broadcasters, orchestras, and sponsors.

The acoustics within the Soundforms shell allow musicians to hear themselves and each other more clearly, resulting in open-air performances with significantly increased quality. The shell is designed to project the enhanced sound produced from the performers to the audience, generating a clearer, louder and more reverberant acoustic than can be achieved by using traditional transparent tents.

Mark Stephenson, executive chairman, Soundforms Ltd explained: “As an orchestra conductor, I am all too familiar with the challenges musicians face when performing outdoors. I am thrilled that the Soundforms technical design team is collaborating with the brilliant sound technology experts at L-Acoustics. This promises to be a groundbreaking partnership.”

Twice named to Fast Company’s World’s Most Innovative Companies list, L-Acoustics solutions enable audio professionals and artists to elevate the listener experience, and better connect with their audiences. L-Acoustics’ innovative Ambiance Acoustics system enables venue acoustics to be tailored precisely to the specific genre and work being

performed. As a result, visitors can expect outstanding acoustics for a range of performances, including drama, opera, musicals, and ballet, as well as largescale philharmonic or symphonic concerts.

L-Acoustics will work closely with Soundforms and its partners, which include ARUP Acoustics, ES Global, Flanagan Lawrence, and Expedition, as part of a worldclass consortium capable of offering all technology required to create outstanding open-air concert venues around the world. Together, Soundforms and partners are capable of tailoring solutions to meet the individual requirements of each client’s project and its specific location and surroundings.

L-Acoustics

WaveSplitter Technologies, Inc. Becomes Adopting Member of The SDVoE Alliance

GLOBAL: The SDVoE Alliance, a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, has welcomed WaveSplitter Technologies, Inc. as an adopting member.

WaveSplitter offers a broad range of high-performance passive and active optical components, including passive pump laser combiners, isolators, wavelength division multiplexers, and transceivers products for a variety of networks. Designed for enterprise and residential broadband networks, WaveSplitter’s high-performance optical components and modules provide system manufacturers with flexible, scalable technology platforms, advanced design capabilities, and extensive production capacity.

“We are pleased to welcome WaveSplitter to our expanding global ecosystem,” said Justin Kennington, president of the SDVoE Alliance. “WaveSplitter

has invested significantly in streamlined product development, manufacturing capacity, and costcompetitive operations. Their technology is focused on quality and performance. As a member of the SDVoE Alliance, WaveSplitter can provide new high-quality transmission solutions for customers worldwide.”

“WaveSplitter has extensive experience in providing optical and fibre transmission solutions,” said Calvin Wang, director of Product Plan Development for WaveSplitter. “Fiber transmission provides a plethora of benefits for the integrator and the end-user, including stronger bandwidth. SDVoE’s technology combined over an IP system and fibre transmission is the perfect solution. As a result, many of our customers are already interested in embracing this new solution.”

In recent years, industry demands for remote data collection and real-time content management have dramatically increased AV-over-IP applications. AVover-IP technology supports high-quality audio/video transmission over long distances without latency, making it ideal for content streaming applications. All AV distribution and processing applications that demand zero-latency and uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing, and control through advanced chipset technology, common control APIs, and interoperability.

SDVoE network architectures are based on off-theshelf Ethernet switches, thus offering substantial cost savings and greater system flexibility and scalability over traditional approaches, such as point-to-point extension and circuit-based AV matrix switching.

SDVoE Alliance

Shaping the New Digital Future

In the current digital age, leaders, entrepreneurs and decision-makers must not only keep up-to-date with fast-advancing technology capabilities and market trends, but also take charge to shape the new digital future in their respective industries – or risk getting disrupted by newer technologies. Solution showcases, expert insights, networking opportunities – everything needed to take that step forward is right here, at the largest Professional AudioVisual and Transformative Solutions Exhibition and Summit.

It's where you want to be.

Scan QR code to Discover Solution for Your Business

Visit Beijing InfoComm China 2023 Admission is free. Register your visit at www.infocomm-china.com

Organized by:

SYSTEMSINTEGRATION ASIA.COM

Reno Studios Brings Client Stories to Life with BromptonPowered Virtual Production Movie Studio

TAIWAN: With offices in Taiwan and Australia, the award-winning production house for film and television Reno Studios, has created Taiwan’s finest pixel pitch virtual production facility. Opened at the end of last year, it is located at the longest-running Taiwanese movie studio, Central Motion Picture Corporation (CMPC).

Helping bring clients’ stories to the screen is Brompton Technology LED processing, which delivers exceptional image quality and colour accuracy, creating the most ‘close-to-reality’ environment, seamlessly blending live and digital content.

“In collaboration with partners, Reno Studios provides a one-stop service for international shooting projects, with access to essential services such as scenery construction, camera rental, lighting post-production

and sound processing,” said Peter Huang, GM of Reno Studios.

Huang acknowledged that image quality was one of the most important elements for virtual production, with LED panels and LED processors fundamentally determining whether image detail can be reproduced vividly on the LED wall. As a result, the team chose LED solutions from LED panel manufacturer, AUO Corporation, which has over 26 years of experience in R&D and production of display technology, and industry gold standard Brompton Tessera SX40 4K LED processors to power the giant LED volume.

“Brompton is a leader in LED processing,” Huang opined. “Its Tessera software features such as Puretone, ThermaCal, Frame Remapping, ShutterSync®, Extended Bit Depth, and Stacking, enable film directors to freely create any type of content and not be limited artistically. Additionally, the Tessera processors’ colour accuracy and smooth image display create the most ‘close-to-reality’ environment possible, where actors can interact with the LED wall, the two blending seamlessly together.”

The studio’s curved LED volume comprises AUO Pitch 1.95 LED panels measuring 12 m wide by five m high, which support at least 99% DCI-P3 colour space. The main wall is three groups of LED panels (left, middle, right), with each group controlled by one Tessera SX40 4K LED processor and three Tessera XD 10G data distribution units. “As well as the SX40 processors and XD distribution units controlling the main wall, there is a Tessera SX40 and an XD unit for the ceiling,” noted Huang. Speaking about additional benefits that Brompton offers to Reno Studio’s FX team, Huang explained how Tessera processors free images from colour variations or screen tearing caused by video latency, so the scene model and animation special effects can be presented beautifully and correctly.

“This makes the whole shooting process seem much smoother and more hassle-free,” he said. Additionally, all the LED panels were dynamically calibrated with Brompton’s Hydra advanced measurement system, making them Brompton HDR-ready and unlocking the full potential of the LEDs.

“LED virtual production is still a new technology and is advancing continuously. It’s also a new trend in the film and television industry,” Huang shared. “Based on Reno Studio’s experience and expertise in video production, we can strike new sparks in the industry and create infinite possibilities in Taiwan and beyond. We are thrilled about all the creative possibilities virtual production technology can offer our clients, and with

partners like Brompton Technology on board with us, we are confident we can turn any idea or story into reality!”

“With the rapidly growing demand for cutting-edge virtual production solutions, we are really pleased that Reno Studios has chosen our LED processing technology for the country’s finest pixel pitch Brompton powered VP movie studio,” concluded Elijah Ebo, director of APAC Operations at Brompton Technology. “The new stage will not only offer unrivalled creative opportunities in film production, but also open the doors to TV, commercials, broadcast, and even AR or MR-focussed productions.”

Brompton Technology

FOREVER Sounds Like Paradise with KV2 Audio

CHINA: A spectacular opening night heralded the launch of the FOREVER Club in Wuhan, China’s biggest nightclub project in 2022. Situated in the Xintiandi business district of Wuhan, FOREVER uses fashion, art and music to create a new entertainment landmark. In keeping with the rest of the ultra-high-class décor and astonishing ceiling creations, FOREVER has also invested in a state-of-the-art audio system, the flagship VHD5 from KV2 Audio. This marks the second VHD5 installation in a Chinese nightclub, the first being at TAXX II in Shanghai in 2021.

Financed by Chinese entertainment giant, Noah’s Ark Group, FOREVER Wuhan is a 5,000 sqm venue consisting of three main areas: the principal 2000-capacity ‘House Style’ hall, a smaller ‘HipHop’ area, and several private KTV rooms. The main hall contains some breath-taking trussing structures, sophisticated lighting and 3D effects as well as the ultra-powerful KV2 VHD5 system which was specified, designed and installed by Guangzhou Idee International Sound System Co., Ltd. (IDEE) part of KV2’s Chinese distributor AVMedia.

“As with everything else in the FOREVER club, the investors wanted a sound system that was out of the ordinary – something that would create an experience never to be forgotten,” enthused AVMedia’s Tony.

“Noah’s Ark were already familiar with KV2 as they’d previously replaced systems from other extremely well-known audio brands with KV2 in five of their other nightspots around China, as the other systems simply didn’t live up to their expectations. When I suggested the flagship VHD5 for FOREVER, they didn’t hesitate.”

Tony specified an L/R system comprising a VHD5.0 mid/hi and a VHD8.10 low/mid element per side with two VHD2.0 frontfills. 16 x ESD12 2-way full-range loudspeakers (known as TIME12 in China) act as a fill system for the numerous private booths and VIP areas, while 50 x ESD1.18 subwoofers provide powerful subbass reinforcement. 24 of the 50 subwoofers cover the 16m in front of the DJ booth, with eight subs built into the front of the booth itself and eight subs flown per side. The remaining 26 units are built into seating booths distributed across the back of the room.

Power, processing and control for the VHD systems are supplied by dedicated VHD power units, VHD5000, VHD5000S and VHD2000 respectively. Finally, a pair of powerful ESM312 monitors act as DJ monitors. Audio for the (much) smaller HipHop room – just 150 capacity – is provided by a pair of ESM312s, a pair of TIME12s and twelve ESD1.18 subs. “What never fails to impress with KV2, and in particular the VHD systems, is the ability to cover such vast areas with so few boxes, yet the clarity and precision wherever you are in the room is simply unrivalled,” shared Tony. “FOREVER aims to impress at every level – visually, aesthetically, and sonically – it is certainly right up there with TAXX II as one of the world’s superclubs. We’re very proud to be part of the FOREVER experience.”

KV2 Audio

AnM Designs and Installs A Series System for 1400-Capacity Church Hall

SOUTH KOREA: The capital of South Korea’s North Jeolla province, Jeonju - which means perfect regionis a unique hybrid of urban and rural communities and a known hub for Korean cultural and gastronomical heritage. The Jeonju Sion Church has served the local community since its founding in 1975. The church’s building, with its traditional red-brick exterior, has stood since 2012. The hall within holds a variety of worship programs ranging from speech, modern live music, choir, and orchestra.

After a decade of use, the church’s management decided it was time to make plans to upgrade its audio system. The brick-walled, 1,400-seat hall presented several acoustical challenges, including highly reflective surfaces and a deep audience configuration which meant the back rows were getting unintelligible speech. Church management sought a new system that would provide even coverage and SPL distribution

from the front to the back of the hall, and enhanced sound quality in the mid and high frequencies for speech clarity. Sion Church’s management team had a close relationship with local system integrator AnM. A regular project collaborator at the church over the past decade, AnM provided maintenance for the previous sound system. AnM reached out to local L-Acoustics partner Klausys, whom they knew had a resume of providing excellent modern audio solutions for a variety of projects. Together AnM and Klausys demonstrated an L-Acoustics A Series system for Sion’s team. Cheol Jang, technical support engineer from Klausys , relied on L-Acoustics Soundvision audio mapping software to create a design that would evenly cover the entire audience while avoiding problem areas like the reflective walls. After hearing the playback of the church’s recordings of live music and sermons, Sion’s pastor also tested the A Series system with his preferred live microphone. He was extremely pleased with the system’s pristine sound quality and was convinced that A Series was the right choice for the church upgrade.

The L/R array consists of 3 x L-Acoustics A15i Focus and one A15i Wide, topped by 1 x KS21 subwoofer per side. Using Panflex variable horizontal directivity, the Focus boxes were set to 90° to avoid reflection from the walls and to focus sound towards the back of the hall, allowing for excellent clarity of both music and speech, all the way to the back row. “While mixing live music, the church’s engineer commented that he could recognise a more natural separation of musical instruments. Orchestra musicians also praised the richer sound from the main system array,” Cheol said. With all performers hearing the pristine quality of the new audio system, the Jeonju Sion Church team and worship attendees are now blessed with an excellent balance of natural and reinforced sound for various programs throughout their weekly services.

L-Acoustics

Zytronic Contactless UI Keeps Visitors to Hong Kong’s TI Tower Safe

HONG KONG: At the North Apron of the Kai Tak Development Area, which covers the former airport site and spans the surrounding areas of Kowloon City, stands the Trade and Industry Tower (TI Tower). The building accommodates several government departments, including the Trade & Industry Department, Highways Department and Census & Statistics Department, and a community hall for local citizens to organise activities.

The 22-storey, 54,000 sqm building engineered by Arup officially opened in 2015 and received a Green Building Award for its emphasis on energy conservation during construction. The design employs various renewable energy technologies, including a photovoltaic system, and several energy-saving technologies, such as a solar hot water system, solar chimney, and daylight sun tubes.

The digital signage system within the lobby of the TI Tower uses two monitors. Mounted on the wall, the main monitor is 80” in size for easy viewing. The smaller 21” monitor, mounted on a podium beneath

the larger display, is touch-interactive to enable visitors to browse through various interesting pieces of information related to the building, such as its design, environmentally sustainable features and awards.

Keen to show the building’s green credentials to government staff and visitors more dynamically, Savills Guardian, the property and facility management company looking after the TI Tower, turned to Manuel Ling, Sales Manager, ASPIS Innovation Solutions, a long-time Zytronic partner and specialist systems integrator, for advice.

The consensus is that a building achieves ‘net zero’ operational carbon when it matches all its energy use with self-generated zero-carbon renewable energy. The daily fixed energy consumption for the TI Tower covers everything from HVAC and permanent lighting to lifts, servers, and so on. With years of experience in developing numerous Internet-of-Things (IoT) systems, in addition to the Zytronic touchscreen technology integration, ASPIS also created a software package to collect and summarise data from the overall building management system (BMS) and to present information on the renewable energy generated and the building’s operational carbon emissions.

Although ASPIS could have used the original digital signage system to showcase building information, concerns were raised that having a touch screen in a busy public area could contribute to spreading infectious diseases – a concern fuelled further by the COVID-19 pandemic. Techniques typically used to enable touch interactivity without physically touching the surface rely upon either infrared or optical-based hardware mounted around the perimeter of the display. The disadvantage of such systems is that the required bezel protrudes from the screen’s surface and, ironically, can entrap dust and dirt, making it difficult to clean.

To overcome this, ASPIS replaced the original 21” touch sensor with Zytronic’s contactless touch sensor. ZyBrid hover technology uses proprietary firmware to boost the projected capacitive touch sensitivity to levels enabling user interactions to be detected up to 50mm from the screen’s surface. In addition, no unsightly and potentially unhygienic bezels are required, so the touchscreen is easy to maintain and clean.

To minimise the possibility of accidental touches as users browsed through the information displayed, ASPIS also created special graphical user interface (GUI) content, increasing the size of the icons, and introducing wider ‘guard bands’ or space around

each touch active button, ensuring an optimal user experience.

“After this digital signage system upgrade, visitors now get a better understanding of the TI Tower’s green construction design principles together with information regarding the renewable energy it generates and uses,” affirmed Manuel Ling, ASPIS.

“Using Zytronic’s innovative ZyBrid hover contactless pcap touch sensing development, ASPIS has been able to deliver a clean, low maintenance, self-service interface that works reliably, reassures users, and helps to reduce the risk of infectious diseases spreading through regularly used surfaces.”

Zyrtronic

Sennheiser Expands Distribution Network with Versatech International

PHILIPPINES: Sennheiser has appointed renowned IT/AV distributor Versatech International as its exclusive distributor for its business communication products in the Philippines. This partnership is a testament to Sennheiser’s commitment to expanding its distribution network and to better serving its customers and partners in the region.

Versatech International was established in 2012 with a strong emphasis on ensuring premium products are readily available to their customers. With an extensive network and a deep understanding of the local market, Versatech International has built strong partnerships with many global brands in the industry over the years.

“We are excited to partner with Versatech International as our exclusive distributor in the Philippines,” John Oh, sales director for Sennheiser Business Communications in

Southeast Asia stated. “The pandemic has demonstrated the key role that audio plays in a virtual or hybrid set-up, which has created a huge demand for high-quality conferencing solutions suitable for meeting rooms, lecture halls or collaboration spaces. Sennheiser’s TeamConnect Ceiling solutions and our expanding portfolio of premium products are the perfect solutions, and we look forward to offering them to more customers in the Philippines through our partnership with Versatech.”

Versatech International is now distributing the full suite of Sennheiser business communication solutions in the Philippines, including the newly launched TeamConnect Ceiling Medium.

“We pride ourselves as a company that provide(s) brands with strategic and effective route for product distribution to the Philippine market. We are delighted to partner with a reputable brand like Sennheiser and we look forward to growing the brand through elevated awareness and availability in the Philippines,” concluded Stephen Yu, president, Versatech International.

Sennheiser

NETGEAR Joins RAVENNA Community

GLOBAL: LC NetworX, developer of the RAVENNA audio-over-IP technology, has welcomed NETGEAR to the RAVENNA community. Under its NETGEAR AV brand, NETGEAR is offering scalable AV-over-IP and wireless networking solutions for the Commercial market. NETGEAR’s Pro AV solutions are engineered specifically for AV/IP with out-of-the-box support for most networked AV solutions.

NETGEAR has been developing commercial network equipment for over 25 years and has become a market-leading switch manufacturer for AV/IP. With the AV Line series of network switches, NETGEAR has reduced common installation frictions with pre-set profiles for AV/IP protocols, from one-room setups to very large AV networks with thousands of endpoints.

NETGEAR’s Laurent Masia, director of product line management for managed switches commented, “We recognize the importance of key affiliations and

associations that make the Pro AV industry work. From integration partners around the world to AV companies helping to create new ways of working in Pro AV, NETGEAR maintains relationships with a number of organizations, and is pleased to add RAVENNA to that esteemed company.”

Andreas Hildebrand, RAVENNA Evangelist at ALC NetworX, is also pleased to welcome NETGEAR to support the RAVENNA community: “NETGEAR is a renowned manufacturer of networking equipment for all major markets, servicing projects ranging from residential all the way up to enterprise-scale applications. With RAVENNA now stretching its legs into the ProAV market, NETGEAR with its ProAV range of products and experience in the Commercial market is a valuable partner for the RAVENNA partner community. Manufacturers and system integrators can benefit from NETGEAR’s industry-leading product suite and unmatched services and support.”

RAVENNA

Ahmedabad Sounds up with Ohm, British Acoustics and OSL

INDIA: As the largest city in the state of Gujarat, Ahmedabad enjoys the distinction of being a vibrant business district and rising centre of education, information technology and scientific industries; while also staying firmly rooted to its heritage of being a thriving cultural hub. The city is always bustling with activity during the day time, and continues to stay lively and energetic come sunset thanks to the residents’ penchant for food and entertainment. In fact, some reports suggest that in the past 5 years alone, the city has witnessed a dramatic increase in the number of establishments that offer a confluence of dining and entertainment options.

One such venue is Cafe Allora - a charming and cozy cafe located in the upmarket Phoenix Palladium Mall. The cafe has a warm and welcoming ambiance with comfortable seating arrangements – making it the perfect place to relax and unwind; whereas the menu offers a variety of delicious dishes, including sandwiches, pizzas, pasta, and salads. The cafe also serves a wide range of beverages, including coffee, tea, shakes, and smoothies.

With its great food, relaxing atmosphere, and friendly staff, it comes as no surprise that the Cafe Allora has quickly become one of the most visited spots in the city. And perhaps another reason that adds to the café’s magnetic allure is the enchanting soundscape, thanks to high-performance tailored sound system that combines technologies from two noted professional audio brands – Ohm and British Acoustics.

Designed and installed by Vardhaman Mega Tech (VMT) – the official representatives of both Ohm and British Acoustics in India – Ahmedabad’s Café Allora features multiple numbers of the OHM BRT-6 single 6” premium install loudspeakers strategically placed throughout the restaurant to ensure even coverage and optimal performance; with the loudspeaker system powered through the British Acoustics 2XL amplifier systems that provide ample power and control to achieve the desired sound output and quality. Furthermore, the team have installed an M10 BT 4-Channel Professional DJ Mixer with Wireless and USB Inputs from OSL that allows for seamless integration of wired and wireless devices, thereby giving customers the opportunity to connect and play their own music.

Jeff Mandot, National Sales Manager, VMT, shares his inputs about VMT’s involvement with the project, as he comments, “We worked closely with the cafe to understand their specific needs and preferences and recommended a range of high-quality products from top brands. And the result is a dynamic and engaging sound experience that perfectly complements the restaurant’s lively atmosphere. The combination of British Acoustics and OHM products, expertly installed by us at Cafe Allora, has resulted in an unparalleled audio experience that truly brings the space to life. The sound quality is simply unmatched, and the installation was customized to fit the unique needs of the café.

We highly recommend British Acoustics systems to anyone who is serious about their music listening experience. They are truly in a league of their own and will elevate your listening experience to a whole new level.”

Prashant Issar, director of Cafe Allora, confirms the management’s praise for the quality of work the team VMT put into bringing together the sound system at Café Allora, as he exclaimed, “As always, the VMT team went above and beyond in their efforts to ensure that the installation was completed to the highest standards. From the initial consultation to the final touches, they demonstrated a level of expertise that was truly impressive.”

It is important to note that the sound system installed at Café Allora shares a great deal in common with the system installed at two other extremely famous dining joints in Ahmedabad called Poult and Ishaara respectively, both of which are ventures headed by Prashant Issar himself. Poult is an extremely famous restaurant that has gained a reputation for serving some of the best chicken dishes in town, making it a popular choice among locals and tourists alike. On the other hand, Ishaara offers an exceptional dining experience that emphasizes culinary finesse and taste; with the USP of the venue being that a majority of the staff members are mute and communicate using the beautiful and expressive language of sign language.

Similar to Café Allora, both Poult as well as Ishaara have gained acclaim for its use of only the freshest and highest quality ingredients, ensuring that every dish is packed with flavour and nutrition. And just like Café Allora, both Poult and Ishaara enjoy a magnificent soundscape thanks to the tried and tested power combination of Ohm and British Acoustics – once again made possible through the direct efforts of team VMT.

installed at Poult and Ishaara respectively, a member of the design and installation team at VMT shares, “As sound engineers and designers, we were thrilled to work on the installation of the sound system at Poult and Ishaara. We commissioned a thorough analysis of both venues, and decided to commission Poult with the OHM BRT-6 loudspeaker, the OSL M10 BT mixer, and the British Acoustics 2XL-Channel High-Performance Amplifier Systems and Radial 205 TW Single 5” IP 67 rated 2-way Speaker System. The combination allowed us to create a unique and immersive audio experience for customers at venue. On the other hand, for Ishaara we once again chose the OHM BRT-6 single 6” premium install speakers for their crystal-clear sound and ability to fit seamlessly into any environment. The speakers are powered through British Acoustics 2XL-Channel HighPerformance Amplifier Systems; while the OSL M7 BT-4 channel professional DJ mixer with wireless and USB inputs offers a versatile solution for controlling the sound system and playing music. All in all, the result is a dynamic and engaging sound experience that perfectly complemented the restaurant’s lively and engaging atmosphere.”

Prashant Issar once again shares words of appreciation for the work done by team VMT at Poult and Ishaara as he affirms, “The installation process at both the venues was absolutely seamless, and the team at VMT provided excellent customer service throughout. They were knowledgeable and professional and ensured that the speakers were positioned strategically to provide optimal sound coverage. Overall, we are incredibly proud of the sound installation at Poult as well as Ishaara, and we’re extremely happy that our customers are delighted with the quality and immersive nature of the sound system at both the venues”

Vardhaman Mega Tech (VMT)

Elaborating on the details of the sound system

Avocor Announces Formation of Expanded Avocor Alliances Organization

GLOBAL: Avocorhas introduced the expansion of its Alliances organization which aims to strengthen the alignment between the company, its solutions and the UCC ecosystems where its interactive collaboration products and partners can thrive.

Since its founding in 2016, Avocor has grown quickly to become a major player in the UCC marketplace. The company’s unique approach to working in partnership with leading brands - often from product conception right through to go-to-market - has been a key contributor to its growth. Avocor understood early on that successful go-to-market strategies extend beyond the confines of a single entity and partnership is essential to meet the needs of a modern workplace.

Avocor already works with the leading workspace solution providers - including Google, HP/Poly, Lenovo, Logitech, Microsoft, Miro, Ring Central, T1V and

Zoom – to offer businesses confidence and choice in effective, productive, easy-to-use UCC technologies.

Recent innovations include:

• Avocor L Series: The new L Series range of 21:9 aspect ultra-wide interactive displays for enhanced MTR experiences, is powered by T1V collaboration software

• Avocor CollabTouch: A modular and scalable meeting room solution purpose-built for interactive collaboration. Easy to use and easy to install, CollabTouch combines Avocor interactive display technology with crystal clear audio and video by Logitech.

• Google Meet Series One by Avocor : Specifically developed for the new era of hybrid working, Series One Board 65 and Desk 27 stylishly combine the capabilities of Google Meet with Avocor hardware, to bring meeting equity to the 6 million businesses that use Google Workspace.

Avocor Alliances aims to build on legacy partnerships and grow the impact of existing and new partnerships in the market. To steer this initiative, Wayne N. Driggers Jr. has been appointed as head of Global Alliances. Wayne has been in the Unified Communication and

Collaboration industry for over 15 years, working across sales and partnerships with market leaders including Webex, Zoom and AVer Information. Joining the Avocor leadership team, Wayne will work with partners to further strengthen each company’s position and fulfil mutual business goals.

He shared: “Visual and interactive collaboration solutions have undergone a monumental evolution over the past few years, with an exponential growth in users engaging with software solutions. The role of hardware devices to maximise UCC software

Koji Naito Succeeds Hideaki Onishi as New Chairman and CEO of Christie Digital Systems

GLOBAL: Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging and life sciences, and parent company to Christie, have jointly announced the appointment of Koji Naito as the new chairman and CEO of Christie Digital Systems, globally.

Koji currently holds the position of president and chief executive officer for Japan's Ushio Inc., and will now oversee both companies. Koji succeeds Hideaki Onishi, who will transition into a new role as Christie's president and chief operating officer. In addition, Atsushi Kuroda, formerly of Sharp NEC Display Solutions, Ltd and currently the senior director of

features is vital and can make the difference between successful adoption of these technologies, or not.”

Scott Hix, CEO, Avocor, agreed: “We have positioned ourselves as a collaborative leader in the market, and it is this cooperative approach that makes the future look exciting. With Wayne and team, we will be able to continue our product innovation and industry impact through meaningful strategic alliances that will shape the future of how we work.”

Christie's Strategy Office, has been appointed Christie's chief technology officer and chief strategy officer, succeeding Zoran Veselic, president and CTO.

Having held progressively responsible positions at Ushio for nearly four decades, Koji brings strong leadership, industry-wide experience, and credibility to Christie. As a business leader, Koji is inspired to align Ushio and Christie’s management, business strategies, and philosophies to drive success. He places significant emphasis on understanding customers’ needs and taking further action to achieve global sustainability practices, as well as supporting the company’s mission to promote the use of light as illumination and energy to support human well-being and societal growth.

“Constant innovation and deep core values, while making a difference in the communities we serve, are paramount to Ushio's vision to a sustainable future for everyone," ensured Koji Naito, chairman and chief executive officer, Christie. "I am pleased and honoured to lead Christie into the future with a strong executive management team who shares Ushio's mission and vision."

Christie Digital

Avocor

Snap One Launches First In-Person Product Sales Through Ness Locations

AUSTRALIA: Snap One has entered into an Australian distribution agreement with Ness Corporation, one of the nation's leading alarm and surveillance manufacturers, to provide Partners with first-time local in-store availability of a curated selection of Snap One products.

With stores in Sydney, Brisbane, Melbourne, Adelaide, and Perth, integrators who sign up as customers of both brands immediately gain in-person, same-day access to a wider range of products that can be vital to timely job completion, as well as scheduled in-person training sessions provided by Snap One.

“We’re thrilled to be working with Ness to give our Australian custom integration Partners the ability to procure Snap One products at physical stores on the way to a job, or order them ahead of time, providing much greater job site flexibility and offering rapid replacements or extra components when needed,” said Snap vice president & general manager, Asia Pacific Adam Merlino. "As part of our omnichannel fulfilment

strategy, this agreement gives Snap One Partners a convenient new shopping option while providing Ness members new motivation to join the Snap One family. Greater product choice and accessibility is a win for everyone, and we're excited to offer local integrators new tools from networking gear to power monitoring systems to high-end speakers."

Through the distribution agreement, Snap One Partners can now open a trading account with Ness and begin procuring Snap One products in person. Underpinned by the OvrC remote monitoring and management platform, the product offerings include Araknis Networking, Wattbox IP power, Episode multiroom amplification and Core series in-ceiling speakers, ClareVision (NDAA Certified) Surveillance, Strong racks and mounts, Wirepath speaker and data cable and Binary HDMI and MoIP (Media over IP).

“Ness aims to provide Australia’s custom integration professionals with everything they need to design and install effective security solutions and integrated systems, and by carrying Snap One’s respected product lines we hope to attract new in-person customers as well as broaden our existing customers’ product options and even help them branch into new areas,” concluded Ness managing director Naz Circosta.

Ness (https://www.ness.com.au/) offers its customers excellent local support for its entire product range including product demonstration, systems design, and training. Ness customers can sign up online to become Snap One Partners and gain immediate access to instore products, future in-person training sessions on Snap One products, and even online training that can be taken at the integrator’s convenience.

Snap One

O’Connells Pavilion Relies on RF Venue for Dropoutfree Microphone Performance

NEW ZEALAND: After three years of planning, and more than two years of construction, the redeveloped O’Connells Pavilion opened at the Queenstown Mall in the resort city of Queenstown, New Zealand. The developer leased two floors of the four-level building to global retailer DFS Group for its “Resort Galleria” concept, which includes a food hall dubbed “Eatspace” with a capacity of 230.

However, a hurdle presented itself: “In relation to where the customer mostly wanted to use their wireless microphone system, the electronics cabinet is located in the opposite corner of the building, behind a concrete wall,” explained Reuben Pearce, director at AV systems integrator Strawberry Sound Queenstown (https://strawberrysound.co.nz/). That, he explained, could result in significant RF dropouts. In addition, with Queenstown being one of New Zealand’s top travel

destinations and the renovated mall a major shopping destination, all the technology had to fit the facility’s visual aesthetic.

“We needed an architecturally appropriate product to use on an exposed ceiling,” he added. The solution was clear: the Diversity Architectural Antenna from RF Venue, a high-performance antenna system for wireless microphones that feature a slim profile enclosure. The Diversity Architectural Antenna can be installed in any position on a wall or ceiling and can be painted to match any interior. Using a unique patent-pending dual-feed antenna design, both A and B diversity connections are provided, so there’s no need to install two separately spaced antennas, resulting in a more professional look that room designers and architects appreciate. The Diversity Architectural Antenna was supplied by New Zealand distributor JPRO

“At JPRO, we understand that RF dropouts can ruin the most perfect production,” observed Andrew Sorrill, marketing specialist at JPRO. “We recommend the use of RF Venue products to our customers for any small, medium or large-scale wireless project because they perform reliably with all wireless audio brands, ensuring no dropouts.”

Pearce said the result was what he expected, “we’ve used RF Venue products in prior projects, so we know we can rely on a good result. They simply do as they say they do on the box. RF Venue supplied a direct and reliable solution to what could have been a very real wireless problem.” Concluding, “reliable wireless coverage from day one with exceptional RF connectivity with zero dropouts throughout the space. Our technicians were able to get in and out efficiently and deliver exactly what the client needed.”

RF Venue

Versatech Continues Growth as Xilica Expands Global Partner Network

PHILIPPINES: Xilica has announced a distribution agreement with Versatech International, Inc. to cover the Philippines. With significant growth in its enterprise, education and government business, this new partnership with Versatech is a continuation of Xilica’s investment in growing market share in its core markets and deepening relationships with resellers across the Philippines.

With an award-winning range of IT-centric audio solutions for the modern collaboration space, Xilica’s portfolio of digital signal processors, network endpoints, user interfaces, and speakers offers resellers the ability to deploy installed audio systems end-to-end using category cable, PoE and standard network infrastructure, with little to no proprietary setup. Working alongside alliance partners such as Sennheiser and Barco ClickShare, Xilica products extend to deliver the full room solution for conference

spaces, classrooms, and government applications while adhering to IT standards.

As part of the new agreement, Versatech resellers have access to the benefits of Xilica One – Xilica's global channel program, designed to enhance reseller profitability, growth, and impact by providing additional tools and incentives to drive competitive advantages –such as project registration, MDF, sales and marketing resources, on-demand training, and profitability programs. Resellers participating in Xilica One can leverage stepped benefits across Authorized Reseller, Silver Partner, Gold Partner, and Platinum Partner status, as their relationship with Xilica continues to grow.

“As customer demand accelerates for easy-to-deploy, IT-centric audio solutions that go ‘beyond the bar’ in enterprise, education and government markets, we’re pleased to partner with Versatech,” said James Knight, CEO, Xilica. “Combining their strong reseller network and relationships in the channel with Xilica’s product portfolio, strategic alliances, and Xilica One Partner Program delivers a compelling value proposition that assures an outstanding experience for the end-user.”

“Adding Xilica to our portfolio of communication products enables Versatech resellers to offer powerful audio solutions for medium, large and speciality rooms that can be deployed over standard IT infrastructure,” said Stephen Yu, president, Versatech. “We’re excited about the difference Xilica’s products can make to our resellers serving the corporate, education and government markets, who are keen to provide tailored audio systems that meet enterprise standards and leverage greater simplicity in design and deployment.”

Xilica

Xilica x Sennheiser Medium Room Kit

Attendee Registration Now Open for IAAPA Expo Asia

SINGAPORE: IAAPA Expo Asia will return to the Marina Bay Sands in Singapore from 13-16 June 2023. IAAPA Expo Asia is a trade show catering to the attractions industry in Asia. General managers, owners, and CEOs of amusement and theme parks, hotels and resorts, water parks, family entertainment centres, location-based entertainment centres, historic/ cultural/tourist attractions, museums and science centres, zoos and aquariums, and cruise lines travel to the show to buy rides, connect with attractions industry experts, and more.

Highlights from IAAPA Expo Asia 2023 include:

• Leadership Breakfast with keynote speaker Tom Mehrmann, president, chief operating officer, Universal Destinations & Experiences, Pacific Rim

• Opening Reception at Universal Studios Singapore

• CEO Talk

• EDUTour of the Jewel Changi Airport

• Educational sessions focused on inclusivity, budget creation and maintenance, and contingency planning

IAAPA Expo Asia offers education sessions led by industry leaders to help others grow their businesses, inspire industry professionals and advance their careers. Topics include sustainability, technology and innovation, and diversity. In addition to education sessions, EDUTours, networking events, and in-depth learning opportunities are available at an additional cost.

“The IAAPA team looks forward to welcoming attendees and exhibitors when we finally host IAAPA Expo Asia after a forced break,” said June Ko, executive director and vice president of IAAPA Asia Pacific.

“The industry is ready to once again gather in the Asia Pacific region to showcase their greatest innovations, hear from leading experts, and build relationships during one of IAAPA’s signature events.”

Registration for the IAAPA Expo Asia is now open, and those who register before 10 June 2023 will enjoy a discount. More information about the Expo, including the complete schedule of education sessions and special events, as well as registration for their visit can be found by clicking the link below. New for 2023 is the availability of credentials to qualified influencers who are interested in attending and covering IAAPA Expo Asia 2023 on select social media platforms.

IAAPO Expo Asia

Rajesh Mittal Promoted to Vice President Q-SYS and QSC Pro Audio South Asia Region

SOUTH ASIA: The Q-SYS and QSC Pro Audio divisions of QSC have announced the promotion of Rajesh Mittal to Vice President SAARC. From the newly expanded regional sales, marketing and product development headquarters in Bengaluru, India, Mittal will oversee both the QSC Pro Audio and Q-SYS brands and continue to hold the position of Managing Director QSC India Pvt Ltd.

Mittal has been part of the AV and IT industry for almost 23 years, and since joining the company in February 2018 as managing director, India, he has played a vital role in driving SAARC’s successful growth. He has been instrumental in building a bestin-class sales, marketing and business team to enable the company to scale. He also established the vertical-oriented go-to-market strategy which is now a fundamental part of the business and will serve as a benchmark for other markets in the EMEASA region.

“Rajesh's vision for the India office has transformed the work environment and offers employees and customers a valuable opportunity to see new work in action,” acknowledged Markus Winkler, executive vice president, EMEASA & APAC, Q-SYS. “The integration of alliance partner technologies has enabled and

enhanced the region's hybrid work model, supporting positive work-life balance and positioning Q-SYS as a leading light for the future of AV. It is thanks to Rajesh's pioneering work that customers in the SAARC region now have access to knowledgeable Q-SYS and QSC Pro Audio colleagues at all points of the project chain.”

“Rajesh has been a catalyst in transforming and scaling our organisation and business in India and SAARC,” affirmed Jatan Shah, president and chief operating officer, QSC. “His business acumen, entrepreneurship and result-driven approach has played a key role in our continued success in the region.”

QSC Pro Audio

Vega Global Names New CEO, Underscores Growth Plan For 2023

GLOBAL: Vega Global (Vega), has appointed its new CEO, Steven Medeiros. Vega’s former CEO, Huaming Gu, will transition to the executive chairman role, ensuring the interests of Vega's business and Vega Board are aligned.

Medeiros joins Vega with 30 years of enterprise Software and Services (SaaS) leadership across

APAC and North America. Most recently, Medeiros served as general manager of Alida, a provider of comprehensive experience management platforms, leading the expansion of the group's APAC business. Before that, he was CEO of NTT Ltd Hong Kong and Macau, the "largest and most profitable business unit in the Asia Pacific". Before NTT, he held senior leadership roles at Kony (acquired by Temenos), SAP, and other prominent technology companies.

“I am pleased to join Vega to continue its 35 years of history as a leading AVI systems integrator in Asia and the Middle East while transforming the organisational focus on IOT, AI and Client Experience,” Medeiros expressed. “I’ve been in Hong Kong for over 16 years, and Vega’s reputation in the region is undeniable. I look forward to building upon the continued success in delivering superior solutions to our clients.”

“We’re delighted to have found Steven and to be expanding our leadership team,” enthused Gu, “With his exceptional track record in the IT industry, coupled with the strong team we already have in place with deep experience in AV, I am confident we are best positioned to take advantage of this constantly evolving market.”

Vega is coming off a year of historically high demand for its services and continues to grow and invest in markets throughout the APAC and MEA regions, focusing on delivering enterpriselevel unified communications systems integration, remote collaboration services, and digital workplace solutions. Working with leading technology partners, Vega designs, delivers, and maintains cutting-edge IT/AV solutions that optimise clients’ real-estate capital investments and operations.

Vega Global

Tan Weixiang Joins Sennheiser Electronics Asia as Technical Application Engineer

SEA: Sennheiser has welcomed Tan Weixiang to Sennheiser Electronics Asia as its Technical Application Engineer for Business Communication. Weixiang will be responsible for managing technical projects and opportunities, as well as working closely with the sales team to realize AV deployment projects.

With more than 18 years of experience in the AV and pro audio industry, Weixiang’s recent accomplishments include his stint at Spectrum Audio Visual Pte Ltd as a lead testing and commissioning engineer, where he was in charge of installations and AV deployment for venues such as WildR!ce Theatre, Raffles Hotel, Insead Business School, Sengkang General Hospital and Micron. The industry veteran then took on the role of AV consultant at Arup, where he built a strong network with consultants and endusers and help to design and realise AV deployments to meet customers’ needs. John Oh, sales director of Sennheiser Business Communication in Southeast Asia concluded, “We are delighted to have Weixiang onboard and we are confident that his expertise will help us better serve our customers and grow our business in the Southeast Asia region.”

Sennheiser

AtlasIED Reinforces Commitment to Mass Comm Solutions by Growing IPX Family

Reinforcing its commitment to building mass communications solutions for the security industry and supporting accessibility, AtlasIED has added three models to its award-winning IPX Family.

A comprehensive and cost-effective mass communications solution, AtlasIED’s IPX Family of IP-enabled loudspeakers and displays leverages a facility’s existing VoIP system and IT infrastructure to quickly and reliably dispatch audible and visual notifications for both routine and emergency communications. The newest additions to the IPX Series include two passive loudspeakers, the IP12SYSP and IP-22SYSP, along with the IP-F, a wallmounted LED flasher.

The AtlasIED IP-12SYSP and IP-22SYSP are installerfriendly, suspended ceiling-mount 8Ω loudspeakers designed to integrate with the existing IPX Family of IP endpoints. The IP-12SYSP and IP-22SYSP are perfect for expanding announcement and paging coverage in large spaces across multiple markets,

including education, corporate, government, worship, and other commercial installations. With the same industrial design as the popular AtlasIED IP-12SYSM endpoint, the new speaker works seamlessly with mixed systems of passive and active speakers. The AtlasIED IP-12SYSP is suitable for suspended ceilings with 1’ x 2’ tile sizes, while the IP-22SYSP fits 2’ x 2’ grid patterns.

The AtlasIED IP-F is an indoor, wall-mounted IPbased flasher designed to provide visual signalling to complement audio communications in a facility, including high-traffic or loud environments such as gymnasiums and lobbies. The IP-F features a single RGB LED flasher to enhance physical security and improve routine communication while meeting accessibility standards under the Americans with Disabilities Act (ADA). In addition, the IP-F integrates directly with Singlewire InformaCast and Syn-Apps Revolution and leverages both WAN and LAN network architecture.

AtlasIED/IP-22SYSP

Datapath Announce ActiveSQX2 Card for Highly Scalable IP Encoding/Decoding

Datapath’s ActiveSQX2 is a new PCIe plug-in card that allows IP sources to be decoded for display on video walls and workstations and for captured sources to be encoded for delivery to other parts of the ecosystem.

Key Features include:

• Dedicated encode/decode card with dual RJ45

Ethernet ports

• On-board SQX engine

• Supports AVC H.264 and HEVC H.265

• Decode up to 12 x 1080p30 streams (H.264 or H.265)

• Encode up to 8 x 1080p30 H.264 streams or 3 x H.265 (1080p 30) streams

• AES encryption for each stream when used within an Aetria system

• Two ethernet ports for connecting to separate networks

When combined with Datapath capture and graphics cards, the ActiveSQX2 gives users the ability to decode both h.264 and HEVC h.265 streams for immediate display. The encoding feature allows several captured

sources to be simultaneously re-distributed across the network to other endpoints that need the same information for display. When used within the Aetria environment, HDCP-protected sources can also be encoded and streamed to other Aetria endpoints.

The ActiveSQX2 is fully compatible with Datapath’s current Vision capture card family and can also be used alongside the ActiveSQX card for customers wishing to decode more streams or to add scalable encoding to their solution.

Whether transmitting local sources over the network for remote display, monitoring and integration, or viewing IP sources alongside local sources, the ActiveSQX2 card provides highly reliable encode and decode operations for complex video distribution projects such as large-scale control rooms, NOCs, SOCs, campuses and more.

Datapath’s ActiveSQX2 will be available from Q2.

Datapath/ActiveSQX2

Nureva HDL310 Delivers Pro AV Performance in ITfriendly Solution

The HDL310 system is the newest addition to Nureva’s next-generation audio conferencing systems. The HDL310 simplifies the task of getting great audio in spaces up to 30’ x 30’ (9.1 x 9.1 m) and offers 44% more coverage area than its flagship HDL300 system.

This is made possible by the next generation of Nureva’s patented Microphone Mist technology, which was first implemented in the HDL410 system. Combining a single Nureva microphone and speaker bar with a new connect module, the HDL310 system delivers pro AV performance in a plug-and-play, ITfriendly solution that is easy to install, set up and manage at scale.

Like the HDL410, the HDL310 system comes with Console Direct, providing a secure and continuous connection between the HDL310 and Nureva Console that allows IT staff to manage their systems remotely without having to rely on an in-room computer running client software.

Console Direct provides 24/7 direct connection to Nureva Console, which gives IT staff continuous

remote management, intelligent monitoring and access to analytics and insights without the need for an in-room computer running client software. The benefits include:

• Secure, cloud-based device dashboard to remotely change device settings, update firmware and solve time-critical issues remotely

• Modern security powered by a secure IoT OS and system software with device-specific X.509 certificates and external services encrypted using 256bit Transport Layer Security (TLS)

• Reporting of unique data on audio room acoustics, usage and device ability

• Adaptability for room configurations where there isn’t a dedicated room PC including

- Collaboration hubs, such as Barco ClickShare or Mersive Hub

- Collaboration appliances, such as the Logitech RoomMate

- Video conferencing codecs

• Flexibility for BYOD rooms where users connect their laptops

Like all Nureva systems, the HDL310 includes a twoyear subscription to Nureva Pro, a value-added service

to keep meeting rooms and classrooms functioning smoothly. All Nureva audio systems include a two-year subscription to Nureva Pro. The subscription includes enhanced technical support with priority access to knowledgeable Nureva experts to quickly resolve issues and advanced hardware replacement ensures spaces are up and running quickly.

The subscription also includes expanded support hours, advanced hardware replacement and additional features in Nureva Console, such as device status monitoring with email alerts and enhanced room analytics with historical data. Customers can purchase a one-, two- or three-year extension of Nureva Pro beyond the two years included.

Third-party companies that want to integrate their products with Nureva audio systems can also access and leverage APIs from the Nureva Developer Toolkit. Specific to higher education classrooms and corporate training rooms, the HDL310 and HDL410 systems include a feature within Nureva’s Voice Amplification Mode that lets users mute their audience to focus microphone pickup on the presenter’s or instructor’s voice while reducing all other microphone pickups in the space.

Additionally, the HDL310 connects easily by USB and can be installed and operational in less than an hour with no DSP required. Not only does Microphone Mist technology fill a room with thousands of virtual microphones, but it also handles continuous autocalibration, echo cancellation, noise reduction, position-based gain control and the challenges of multiple in-room participants speaking at once. This approach is ideally suited to the evolving needs of IT professionals as they reimagine their spaces to address the demand for better remote collaboration experiences.

Nureva audio systems integrate with leading UC&C applications, and the HDL310 is currently in the certification process for Microsoft Teams. HDL300 and Dual HDL300 customers can also upgrade their systems to HDL310 and HDL410 systems with the purchase of the Connect Module 2 upgrade kit. Thoughtfully designed to sit on a credenza or table or behind a cabinet or display, the new connect module (only available with the HDL310 and 410 systems or as an upgrade to HDL300 and Dual HDL300 systems) unlocks next-level audio capabilities and features in Microphone Mist technology, including powerful audio processing, unified coverage map and audio location data stream as well as clear LED indicators providing useful information to simplify installation and troubleshooting.

Device setup

A new device setup page for the HDL310 and HDL410 systems runs on a mobile device so that IT teams can get their audio systems up and running without needing to install software or create accounts. Users connect to their HDL310 and HDL410 systems using the QR code on their Connect Module 2 while easy-tofollow instructions ensure devices are up to date and calibrated for the best experience.

Camera tracking

Camera companies can use Nureva’s API to stream precise sound location data for camera steering and switching. The level of location accuracy creates a better remote collaboration experience by framing the person speaking more accurately and delivering accurate audio location data so cameras can follow the conversation in a room.

The Nureva HDL310 will be available for delivery in May 2023 through a global network of value-added dealers and resellers. The MSRP is USD 4,399.

Nureva/HDL310

Visionary

Raises the Bar with Next Generation 5 Series AV/IP Encoders/Decoders

Visionary has announced the 5 Series, the nextgeneration evolution of Visionary’s PacketAV Matrix Series endpoints boasting 4K60 4:4:4 1GbE encoders and decoders. The 5 Series introduces a range of advanced capabilities, including 4K60 4:4:4 video support, Audio Return Channel (ARC) over IP, isochronous USB over IP for webcam extension, and a full motion MJPEG substream.

Building on the solid foundation of Visionary’s revolutionary PacketAV Matrix 4 Series, which introduced the world’s first AV over IP endpoints with USB-C I/O for seamless soft-codec integration, the 5 Series raises the bar with an array of innovative features and enhanced performance. The 5 Series boasts 4K60 4:4:4 video support to deliver clear image quality and colour depth without compromising bandwidth. Featuring Audio Return Channel (ARC) over IP, the 5 Series enables audio to be returned from a display or endpoint to the source without additional

connectivity requirements. The 5 Series integrates isochronous USB over IP to simplify webcam extension over IP for enhanced video conferencing and remote collaboration. Designed for remote monitoring and simplified video distribution, the 5 Series includes a full-motion MJPEG substream to provide users with a secondary, lower-bandwidth video stream.

Visionary’s new 5 Series is designed to meet the evergrowing demands of the professional AV market. The 5 Series offers best-in-class performance, reliability and flexibility, making them suitable for various applications, from conference rooms and huddle spaces to large-scale video distribution and digital signage.

Visionary/5 Series

Biamp Expands Conferencing Capabilities with Bundles and Assisted Listening System Support

and video media using DisplayLink USB graphics technology.

Bundles have proved enormously popular to help streamline the buying and installation process by providing a complete system in a box while empowering end users to leverage one unified hardware system to ensure an extraordinary meeting experience every time. Biamp’s new bundle options for huddle spaces and small conferencing rooms follow the strong response to its existing medium- and largeroom conferencing bundles available worldwide.

The bundles provide options for either unified communication (UC) controlled rooms leveraging Google Meet, Zoom, or Microsoft Teams, along with bring-your-own-meeting (BYOM) scenarios where meetings can be managed through a user device brought into the meeting space.

Bring-Your-Own-Meeting Bundles

For maximum flexibility, the new BYOM solution for small rooms starts with the Devio SCR family of devices for PCs running conferencing platforms including Microsoft Teams, Zoom, Google Meet, Cisco Webex, and many more. The devices support a single USB connection to a host computer for audio

The BYOM bundles offer a range of options, including the paring of a Devio SCR-10 with a Vidi 250 camera as an entry-level solution, along with options that include Parlé table mics, Parlé ceiling mics, or pendent mics featuring Parlé Beamtracking technology to intelligently track and mix conversations from around the room. These systems can also be paired with the Vidi family of 4K conferencing cameras for exceptional visual performance.

Parlé Bar Small Room Bundles

For a simplified all-in-one solution, the Parlé VBC 2500a and Parlé ABC 2500a will be compatible with assisted listening systems (ALS). Featuring a new dedicated 3.5mm output connector with a monobalanced line level output, the Parlé bars provide a premium audio experience for individuals requiring hearing assistance.

To optimize performance at install, the included Biamp Launch software analyses and tunes the acoustic performance of the room with just a touch of a button, including for ALS. The Parlé bar can be controlled through a bring-your-own laptop, phone, tablet, or a dedicated UC host device.

Biamp/Meeting Room Solutions

Q-SYS Software-Configurable NV Series Peripheral Adds Single-Cable Option

Q-SYS has expanded its native Q-SYS network video solutions with the introduction of the NV Series NV-21HU, a two-input, one-output endpoint with support for HDMI and USB-C.

The NV-21-HU simplifies installation with a singlecable solution for video distribution, AV bridging and device charging via USB-C. Its compact design and reduced I/O make the NV-21-HU ideal for supporting meeting rooms, learning spaces, hospitality and entertainment installations.

As a software-configurable solution, the NV-21-HU can be defined as an encoder or decoder (in Q-SYS Designer Software) offering the ability to operate with either HDMI or USB-C connectivity. This enables integrators to provide a more flexible system that supports a broader range of devices while eliminating the need for adapters and, in some cases, multiple cables. In addition, integrators can add AV Bridging (with an optional feature license) to extend the device’s functionality to support full UC Platform bridging capabilities.

The NV-21-HU joins the Q-SYS video portfolio alongside the highly successful NV-32-H (Core Capable) video endpoint. It features a more compact design providing more options to rightsize the application based on I/O density, form factor or available features providing maximum system design flexibility. As a native Q-SYS device, users will have the added benefit of utilizing the software-based audio, video and control platform to enable drag-and-drop, no-code deployment, saving time and money in both the programming and installation phases.

Q-SYS/NV-21-HU

Barco Enters a New Era of CTRL

Ease of deployment and user-friendly

User-friendliness is another spearhead of Barco CTRL. Although the system is very powerful and can be expanded to a global network, it is also simple to set up and intuitive to use. A set-up wizard guides the installer through the configuration process, making deployment swift. Barco CTRL also takes all possible measures to prevent downtime (including redundancy options of critical components).

The launch of the Barco CTRL provides an innovative new control room software platform to the industry. This solution simplifies workflows, deployment and serviceability, and enables it to scale according to the customer's needs. Strictly following the 'Security by design' principles, the platform allows users to securely connect to their sources, from any location, and interact with the content on their video wall or operator desk.

Barco has pioneered many new technologies since the 1990s and is known for its quality solutions. With Barco CTRL, the company takes another huge step in making the control room more manageable and secure. This brand-new platform makes sure you get the right information to the right location, at the right time – all upholding the highest security settings.

Security by design

In a critical environment like a control room, security is of utmost importance. That is why Barco CTRL is created from scratch, following the ‘Security by design’ principles. This makes sure that all communication layers between devices are fully secure. Conceived with best practices like ‘Zero Trust’ and ‘Shift Left’ in mind, Barco CTRL is a full-featured solution that can even be deployed in the most secure critical environments.

Furthermore, Barco CTRL offers one single platform for all control room visualization. Serving both the video wall and the operator desk, Barco CTRL extends the same experience over the complete control room and beyond (including break-out rooms, remote locations, etc.), contributing to an intuitive workflow and saving time during crisis moments.

Grows with your needs

Although nobody knows what the future brings, the control room needs to be prepared for it. Barco CTRL is a system that lets users prepare for any situation. Including additional sources? Adding extra operator positions? Creating or expanding a video wall? Or even deploying subsidiary control rooms? Barco has taken all these uncertainties as a prime requirement when designing Barco CTRL. The platform is fully scalable, so customers get exactly the system they need – big or small. Next to that, Barco CTRL also integrates easily into 3rd party video management systems through APIs.

Barco/CTRL

SC&T Launches HE02E 4K HDMI CAT5e Extender

NEXT Audiogroup Audio Configurator Streamlines Product Selection for Installations

According to SC&T’s experience, transmission distance is determined by the video resolution and the quality of the cable. Thus, through meticulous testing, the company has released the HE02E HDMI Extender. The HE02E is an HDMI extender that uses HDBaseT technology to deliver 4K ultra HD, 1080p full HD, and 3D uncompressed video over an Ethernet cable, with a transmission distance of up to 70M. HE02E can transmit 4K 30Hz HDMI for 100m over Cat6a/Cat7 cables.

‍HDBaseT extenders feature uncompressed, no-latency video transmission and are suitable for healthcare, aviation, and precise manufacturing industries, etc. HE02E supports resolutions of up to 4K 30Hz 4:4:4 / 4K 60Hz 4:2:0, qualified for most audio/video extension needs. HE02E supports CEC, enabling you to turn on/off your monitor with IR remote control, while also supporting supports 7.1 LPCM 192kHz, Dolby TrueHD, and DTS-HD MA.

SC&T/HE02E

NEXT Audiogroup’s Audio Configurator is the latest addition to NEXT Audiogroup's range of cutting-edge technology, designed to simplify the process of selecting the right solution.

With its user-friendly interface, the Audio Configurator eliminates the need for technical expertise, allowing anyone to easily configure and customize the ideal audio system. The tool uses audio packs to generate tailored audio product packs that are optimized for each installation.

Selecting the right audio products can be a daunting task, especially for those who are not familiar with the different possible products combination. With the Audio Configurator, the brand aims to make it easier than ever before to select the right audio products for each installation.

NEXT Audiogroup/Configurator

Magewell Adds Wireless Screen Sharing Inputs to USB Fusion Video Capture and Mixing Device

Magewell has dramatically expanded the input source possibilities of its USB Fusion video capture and mixing hardware with new support for popular wireless content-sharing technologies. The hardware and accompanying app let users easily combine cameras, wired or wireless screen shares, and media file sources into visually compelling live presentations for streaming, live event production, online lectures, webinars, video conferencing and other applications.

USB Fusion enables producers and presenters to switch between multiple live and file-based sources or to combine inputs in picture-in-picture or side-byside layouts. The results can be captured into popular Windows, Mac or Linux software via the hardware’s USB 3.0 interface or output over HDMI to a projector, display or downstream production equipment. Ondevice buttons and a browser-based web interface provide easy operation and configuration, while the free USB Fusion companion app for iOS and Android tablets offers expanded layout controls and advanced presentation tools ranging from playlists and recording to annotations and telestration.

USB Fusion now supports wireless casting protocols including AirPlay, Google Cast and Miracast, enabling easy sharing of content from Apple, Android, Windows, and Chromebook devices. Up to four simultaneous wireless sources can be combined in a screencast scene layout, which can then be switched with USB Fusion’s dual 1080p60 HDMI inputs, USB webcam input, and media file sources.

The wireless sharing features will be available in an upcoming free firmware upgrade. This update marks the third significant USB Fusion feature expansion in the past few months, joining other recent enhancements including user-defined mapping of scene layouts to on-device buttons; enhanced graphics tools; the ability to control PowerPoint presentations on a connected computer; scheduled recording; ISO recording; Google Drive integration and more.

Magewell/USB Fusion

G&D Expands VisionXS Product Series with Type-C Variants for Control Room of the Future

signals, the computer module transmits embedded stereo audio and optionally the USB classes HID (human interface device) and mass storage device, all conveniently via one single interface. This means less cabling and easier installation.

To develop products that are more compact and powerful, Guntermann & Drunck (G&D) is continuing to expand its VisionXS product series. The latest addition to the VisionXS family: the VisionXS Type-C computer modules enable modern sources to be incorporated, such as USB-C computers, notebooks, tablets and even smartphones, following the trend towards an improved and universal USB standard.

The new USB-C standard brings considerable improvements, and these improvements are exploited to the full by the new VisionXS and VisionXS-IP modules supporting USB-Type-C. The connection can be used to transmit video signals, keyboard and mouse signals and audio, all via a single cable. Furthermore, even the module’s power supply can be provided via the connection.

The Type-C variant transfers DisplayPort1.2 signals in Alt-Mode and enables a maximum resolution of up to 4096 x 2160 @ 60 Hz. For the VisionXS series, G&D uses its lossless compression bluedec, which enables authentic, “pixel-perfect” video transmission. In addition to the video signal, the keyboard, and mouse

The new computer modules are compatible with other G&D components and can be used either as an extender or in a matrix installation. Either CAT cables or fibre optic cables are used, with IP-based or dedicated transmission. All KVM solutions from G&D are designed for 24/7 use and ensure that critical processes can be controlled reliably and without any disruptions.

To maximize the reliability of the overall installation, additional redundancies can be developed. The implementation of a transmission redundancy solution normally calls for the use of additional hardware. Products from the VisionXS series offer integrated transmission redundancy without any additional hardware. The function is activated simply using a software feature key, either during set-up or at any later date. This innovative solution can increase the security and reliability of installations without any additional hardware costs being incurred.

The new variants with USB-C support will be available in the series in June 2023.

G&D

DTEN D7X Certified for Microsoft Teams

DTEN’S D7X video conferencing & collaboration solution is now certified for Microsoft Teams. DTEN, in collaboration with Microsoft, is creating an easy-to-use out-of-the-box Teams Rooms on Android collaboration solution.

meet Microsoft’s strict standards for performance, security and compatibility. With this certification, DTEN customers can have confidence that their devices will work seamlessly with Teams, providing a reliable and secure communication and collaboration experience.

DTEN’s portfolio of video collaboration solutions, which feature built-in cameras, microphones and speakers, provide a seamless collaboration experience for hybrid teams for employees working from anywhere. The D7X touch capability makes the table console optional and enables collaboration with Microsoft Whiteboard. With the certification, the DTEN D7X now is a Teams Rooms on Android solution, enabling Teams customers to take advantage of DTEN’s flagship products and Microsoft Teams’ collaboration platform and features used by millions of people worldwide.

The certification process involved rigorous testing of DTEN’s collaboration solutions to ensure they

Other DTEN devices in the D7X Series are also in the process of Teams certification. Having all DTEN devices Microsoft certified, including a personal desktop collaboration solution is one of the company’s top priorities.

The D7X for Teams is available for purchase today through authorized resellers and distributors.

Dante AV-H Enables Easy Discovery, Connectivity and Control to Marshall IP Camera Lineup

based IP video product designs. Dante AV-H brings interoperability to networked cameras and other video endpoints, providing automatic discovery, connectivity and manageability while using the familiar, reliable H.264/AVC and H.265/HEVC codecs already supported in common hardware. As Dante AV-H is software-based, it is easier, less costly and faster to integrate than hardware-based solutions.

GLOBAL: Marshall Electronics, a trusted provider of AV equipment for broadcast, proAV, video streaming and multimedia worldwide, has announced its collaboration with Audinate, developer of the Dante AV/ IP solution. As part of the collaboration, Marshall will integrate Audinate's Dante AV-H into its line of AV/IP (H.265/H.264) camera offerings with up to UHD60fps resolution.

“Marshall has been speaking Dante on the audio side of our business for some time with audio rack monitors. Now with the development of Dante AV-H, adding video to the equation is something we had to participate in,” explained Tod Musgrave, sr. director of Cameras at Marshall. “Dante AV-H was designed as a high-performance network solution where low latency and ultra-high video quality matters, which is exactly where Marshall IP cameras have matured over the past 12 years, making this an ideal partnership extension.”

Dante AV-H is a software solution designed to allow manufacturers the ability to incorporate Dante video control and audio into existing H.264/H.265-

With Dante AV-H, all video and audio routing, configuration and management of devices are done with the easy-to-use Dante platform. Dante Controller provides a single point of control for all audio and video routing, and Dante Domain Manager adds monitoring and user access control to AV systems. Beyond the scalability and one-click routing offered by networked AV solutions over point-to-point technologies like HDMI and SDI, Dante AV-H video and audio flows are independently routable, allowing video and audio to be sent where it needs to go without the need for demuxing hardware.

Additionally, audio channels from Dante AV-H endpoints are completely interoperable with the thousands of Dante audio products on the market today. With high-quality video at low bandwidth, Dante AV-H is meant for video that needs to reside on today's enterprise networks spanning facilities or campuses. Dante AV-H seamlessly allows video to be added to studio production, live event and conferencing applications utilizing Dante.

“We're thrilled to have Marshall Electronics adopt Dante AV-H," affirmed Wim Roose, senior product manager at Audinate. "Their exceptional quality

SOLUTIONS UPDATE

cameras combined with Dante AV-H's flexibility and ease of use offers the market a high-quality, versatile solution for video workflows."

Technical collaboration has been at the forefront of Marshall's strategy for over ten years. Marshall offers a variety of IP solutions, most recently with the launch of CV730 (UHD60), CV630 (UHD30), CV620 (HD60) and entry-level CV605 (HD60), all of which are remote PTZ robotic cameras.

Marshall also offers a full line of 30x zoom cameras with the CV355-30X and CV420-30X, and more recently with ePTZ cameras in the CV420e. Dante AV-H will be ready and accessible from Marshall IP cameras in June starting with CV730-BK/WH, CV35530X-IP, CV420e and CV420-30X-IP, followed by the new CV630-BI/WI platform, released in early August.

Optimal Audio Releases All Access WebApp Desktop Demo

The Desktop Demo, available on PC and Mac, offers a fully interactive experience of the intuitive nature of WebApp and allows users to build confidence and familiarise themselves with this powerful tool. True to the Optimal Audio brand ethos, the team has delivered a concept that offers a simple and easy onboarding experience that enables integrators, installers, and venue owners to experience the beating heart of the Optimal Audio ecosystem.

The WebApp Desktop Demo incorporates all of the latest features from the most recent release of WebApp 1.1 and the Demo app will also get updated with any future release of WebApp.

WebApp is the digital backbone of Optimal Audio’s ecosystem of controllers, amplifiers and loudspeakers providing a system integrator with the ability to configure an entire system of multiples zones in a venue while presenting the end user with an intuitive and simple interface to control the sound system. Now anyone can experience both the simplicity and power of WebApp without the need for a Zone hardware unit.

Marshall Electronics

Optimal Audio/WebApp Test Drive

Navigating AV Indulgence : The Fine Line between Enough And Too Much

Industry expert Andrew Calov shares insight into building efficient, highperformance, future-ready professional AV systems for modern-day corporate workspaces

There’s no dispute in the fact that the advent of the 2020’s has coerced a rather rapid and dynamic evolution within the corporate landscape. From having to deal with the crippling effects of a pandemic, to figuring out ways to ensure sustained productivity and growth in the post-pandemic era – corporate establishments have had to pivot quickly into making key strategic moves across spheres of planning, hiring, daily operations, and practically every other aspect of what goes into making the organization a ‘well-oiled machine’.

It is important to note that a crucial part of this pivoting process includes a sizeable investment into designing new workspaces and/or re-designing existing workspaces to offer a more comprehensive and inclusive ecospace that provides a comfortable, efficient, and inspiring environment to support the wellbeing and efficiency of their employees. And integral to achieving this goal is the fact that such spaces must foster key considerations such as seamless communication, enhanced collaboration, and improved productivity. Therefore, it comes as no surprise that in addition important aspects such as furniture, lighting, and layout; the integration of cutting-edge world-class

professional AV systems with the potential to offer long-term benefits has become a major consideration in corporate workspace design.

Conventionally, professional AV systems have included video conferencing equipment, digital whiteboards, wireless presentation systems, audio systems, etc all of which have been proven to enhance productivity and efficiency in the workplace. According to recent reports, however, corporate organizations now-adays look for professional AV systems that efficiently and effectively consolidate hardware and software components and enhance a user’s capacity to ‘do more’ and ‘achieve more’ – both individually, and as part of a larger team as well. And such professional AV systems play a key role in accomplishing critical tasks such as commissioning truly seamless collaborative hybrid conferencing capabilities between various onsite and off-site stakeholders and team members; to ensuring safe and secure real-time capture, storage and transfer of data / information; and everything in between.

As the corporate world continues to evolve dynamically, and companies continue to focus on creating increasingly innovative and productive modern workspaces replete with state-of-the-art capabilities; one does run a very likely risk of going overboard with the inclusion of technology.

Key feedback from AV experts around the world tell the story of quite a few organizations falling into the trap of over designing their workspaces with excessive AV equipment and features that are not always necessary, practical or cost-effective in the long run. In fact, many cases of over designing have left companies stuck with technologies and features that are inefficient, distracting, overwhelming, and even counter productive; thereby leading to increased technical difficulties, maintenance issues, and ultimately higher

costs that have negatively impacted the organization's bottom line.

It is therefore important to ask the question: how much is too much?

For this article, we chat with reputed industry expert Andrew Calov – lead consultant at CTS – as we explore the role of professional AV systems within today’s corporate environment, and gather key insights into acquiring and integrating workspaces with efficient and high-performance professional AV systems that can stand the test of time in acting as a long-term asset that qualitatively contributes to an organization’s operations and growth.

SI Asia: What is your approach to designing AV systems for corporate workspaces? How do you take into account the specific needs of each organization?

ANDREW: Here we cut straight to the chase on the role of a true specialist Audio-Visual consultant rather than using the services of a design engineer.

A consultant will examine and assess the culture of the workplace as a starting point prior to jumping straight into technical solutions. For example, is the business looking to be seen as cutting edge and do they have an appetite for the associated risk, are they more pragmatic and just want the tools required for effective communications and information sharing or are they barely tolerant of having technology in their meeting rooms and just require the most basic of facilities, which of course is becoming less common now.

One of the ways we at CTS, and I know that a lot of leading consultancies do as well, is to write within the reverse brief a “day in the life story board” using various fictional personas within the business emphasising their interaction with technology and highlighting the removal of what I like to call any speed humps to them working efficiently with the least amount of stress as possible. It’s important that the personas cover as wide a view as possible from the different areas of the business from junior staff, managers, and executive teams and if applicable the different job types within the organization from field staff perhaps to engineering or legal teams which will all have slightly different ways of using technology.

This initial step is sometimes hard to implement as there may be restricted access to staff as the management team might be hesitant to facilitate, however we would nevertheless write our user experience stories and if necessary, revise them on review by the client of the brief. This is why it’s so important to have communications with both the IT project team and the facilities managers.

SI Asia: How do you strike a balance between providing enough technology to support productivity and collaboration, while also ensuring that the technology does not overwhelm the workspace? How do you balance the need for functionality and aesthetics in your AV system designs?

ANDREW: Firstly, through the information gleaned in the discovery process outlined in the first question, its vital to understand the way the client works from a general view point all the way to knowing details like what sort of laptops they use. We can’t stress enough how important the detail is. In this way we can also set expectations on how visible the AV is going to be. Again, at the risk of being too obvious an advocate for independent consultants, the risk of using integrators to provide design services is that the reality is they have sales budgets to meet, and this sometimes presents a conflict of interest which comes at the expense of the client through over servicing meeting spaces with a heavy amount of unnecessary AV components. More AV the bigger the sale…and the happier the sales manager.

Whilst at a basic level we use AVIXA standards to ensure the screens are large enough to ensure an appropriate level of visual acuity, speakers and microphones are placed in locations so that sound levels are even and participants in a call can be heard and sound as natural as possible. When we consider the visual impact of the AV in a space its worthwhile remembering that the space must look great when it’s in use or not, so items like cable management cannot be an ignored.

Three tools from the design team are available to minimise the visual impact, however the AV consultant needs to stay strong on some points like screen size for example which is often a point of conjecture to ensure the system fills the basic requirements.

Naturally the consultant can work with the interior designer to conceal displays in joinery with the option of having them motorised so that they aren’t in the room when they’re not required. Commonly displays are installed in wall recesses and large LED screens “dressed” in a way that makes them look a part of the fit out rather than afterthought.

Similarly, we can conceal speakers and microphones in the ceiling or indeed there are speakers specifically

design to be almost invisible by being installed flush into a wall. Beam forming Ceiling microphones, once a no-no, are now a viable option in a lot of spaces requiring voice lift or as a feed into a conference call.

The final way of minimising the impact is to consolidate items like wall panels so that we avoid what I call wall warts – multiple wall panels of different appearance for lighting, air conditioning and AV, why not just have the one panel capable of performing multiple functions. All these tools need to augmented by not adding unnecessary features or components that may drive up costs or complicate system operation. Instead, prioritize the essential functions and components that meet the client's core requirements.

SI Asia: Please discuss about the process of collaborating with other professionals involved in the design process, such as architects and interior designers? Does this have any impact on your vision of creating and commissioning an AV system design that is scalable and can accommodate future changes to the workspace?

ANDREW: CTS has found through experience is that to set the project up for success, an early

FEATURE

engagement with the design team is imperative with the AV consultant providing input in to architectural, interior design, project management, electrical and mechanical services.

When the client is in the early stages and considering the range of audio-visual and communication tools, it is important to ensure that the technology investment is complimented by sympathetic building and space preparation. The best technology in the world cannot deliver on its potential without appropriate support from the built environment. To this end a comprehensive engineering brief to all the services should be issued at the commencement of the project with clear guidelines on what the AV requirements are. Even if rooms are not being fitted out with AV now, not only will the rooms benefit from understanding the ideals of acoustics and lighting now, but they will also be ready should changes occur in future where more AV rooms are required due to shifting changes in the way we work.

From an architectural point of view the layout of rooms may affect the AV cost and effectives ness. We recently advised a client to locate dedicated video conference spaces away from the perimeter of the building and move them toward the core of the building and therefore the extensive glazing which in turn saved acoustic treatment costs. Decisions like this cost nothing at the early stages of a project. Other common architectural issues that impact the AV design are ceiling heights, sunlight and sight lines. Ceiling heights have a direct correlation to viewing distances and therefore the effective size of room that’s going to work from an AV perspective, the amount of sunlight coming through a window could mean the difference between choosing between a projector and screen or a full LED display and associated costs.

From the point of the interior designer, we need to pay closer attention to lighting, acoustics and sight lines as well as the placement of data and power points to really create a space that looks great but also provides for effective meetings and transfer of knowledge.

Lighting needs to be even with appropriate colour temperatures for video with enough flexibility in the case of say a boardroom to provide for a dining experience, a seminar space needs to light the panel effectively at the front of the room without washing out the display screen.

The benefit of good acoustics for Unified Communications are well document however the benefits of sound masking in non-AV spaces is also being realised and understood and the delivery of these services are best discussed early rather than retro fitted.

SI Asia: Has the rise of AI and machine learning (data analytics) impacted the professional AV system integration within corporate workspaces? If so, please explain how?

ANDREW: Apart from some Smart Building applications we have not seen a huge impact of AI and machine learning in traditional professional AV although its coming. We’ve had a university interested in setting up lecture theatres to a particular academic’s preferences based on their history of using the room. The way we at CTS see the use of AI is within energy management through the use of room sensors and metering systems, this is the low hanging fruit when it comes to the early adopters of building data analytics. As an extension we note Microsoft and their connected spaces leveraging this technology to provide a way for staff to have the best experience possible when coming into the office and have some

human contact. Integrating calendaring, room sensors and desk booking applications seems to be gathering pace.

SI Asia: What’s your definition of "too much" when it comes to AV systems in corporate workspaces? What are some common mistakes you see organizations make when designing AV systems for their workspaces; and how do these mistakes impact the functionality of the space?

ANDREW: Our pet hate at CTS is witnessing spaces kitted out with unused equipment, it’s a complete waste of resource, costing the business in energy usage, space, sometimes licensing and always the unseen price of embedded carbon costing the community at large. With the advent of monitoring tools, it’s a straightforward mater of understanding what components of the AV system are being utilised, otherwise we use the knowledge provided by our own embedded support staff or the client’s support staff. This situation usually comes about when designs and equipment from other projects are quite lazily re purposed for the next project without proper consultation or consideration. I see examples of this particularly with items like interactive LCD displays where the interactivity feature is barely ever used. Recently I visited a fit out that was completed where the client did not even know the screens were interactive types!

Often enough a client asks for some “wow” factor to be included in the AV scope, this can be a challenge as generally a corporate work space is not the ideal place to create an AV Disneyland, as fun as that might be, it comes down to “what is the purpose” as at times we would see that a lot of “wow” factor can be obtained by providing a facility of the highest quality that operates seamlessly and without fuss.

SI Asia: Finally, what advice would you give to organizations looking to design an AV system for their corporate workspace? What are some key factors they should consider?

ANDREW: Stay within budget, if the budget does not extend to say 10 rooms, much better to do 5 rooms well, so be mindful of the client's budget and work to design a system that meets their needs while staying within their financial constraints.

Avoid adding unnecessary features or components that may exceed the budget and work with the client to find cost-effective solutions, stop and take the user experience into account, will they really walk up to a boardroom screen to touch it and run their presentation?

Test and iterate. Once the AV system is installed, thoroughly test its functionality and usability to ensure it meets the client's needs, monitor the way the rooms are being used.

Remember, achieving the right balance between meeting your client's needs and creating a welldesigned AV system requires effective communication, collaboration, and attention to detail. By considering the client's requirements, functionality, usability, scalability, aesthetics, budget, and testing, you can create an AV design that satisfies your client while delivering a successful and functional solution.

All photos courtesy of CTS. CTS

Integrate Middle East 2023 to Congregate Pro AV Industry Pioneers to Spotlight Key Market Trends

* Market reports indicate growth of Pro AV market at a CAGR of 7.9 per cent between 2022 and 2027.

* Industry thought leaders to highlight key topics including smart buildings, drive for sustainability, metaverse, phygital stores with XR and content-driven 3D advertising.

The debut edition of Integrate Middle East 2023 is set to provide the only platform for all professional audiovisual (Pro AV) and media industry thought leaders to contribute to the growth of the entertainment sector and several vertical markets in the UAE. Colocated with CABSAT, the long-running trade event for the media technology sector, the exhibition will spotlight the latest Pro AV technologies through

demonstrations, educational sessions and discussion as well as inspire the professional community to adopt new trends in the sector.

Integrate Middle East 2023 is scheduled to be held from May 16 to 18, 2023 at the Dubai World Trade Centre. The event will gather industry thought leaders including Adrian Cotterill, editor-in-chief, DailyDOOH; Ravi Rao, founding partner & CEO, TurboStart; Keith Nielsen, founder of Voodooh; Bartosz Jankowski, CEO, Behind the Stage; Jon Sidwick, president of Collabtech; Michael Panagiotakis, event director of Viola; Ralph Bejjani, head of production Calyx; and Elie Honain, CEO of Quest among other experts, who will share their insights on emerging trends and major issues prevalent in the sector.

According to a recent market report, *the Pro AV market is expected to grow at a CAGR of 7.9 per cent between 2022 and 2027, with the market size in the region, including Middle East and Africa region, estimated to increase by USD 113.26 billion. Additionally, Data Bridge Industry Research’s report indicates that by 2029, the Middle East and Africa’s virtual reality market would be worth USD 33.29 billion, growing at a CAGR of 43.7 per cent. Data Bridge Market Research’s analysis on the Middle East and Africa smart home industry, presented a valuation of USD 6.40 billion in 2021 and is projected to reach USD 31.64 billion by 2029, growing at a CAGR of 16.80 per cent over the period. In this light, the summit’s agenda will highlight key topics including business-critical digital signage, phygital stores with XR, content-driven 3D advertising, remote delivery of events, new revenue streams unlocked by AV technologies and more.

Bartosz Jankowski, CEO, Behind the Stage said:“Concept, in my opinion, is king, and technology is an instrument for implementing bold and innovative ideas. We are highly optimistic that the inaugural

edition of Integrate Middle East 2023 summit will present a range of novel opportunities to the AV and media technology community for long-term growth and development. Being involved in the development of Virtual Production in the United Arab Emirates, I look forward to sharing insightful information on the industry’s potential for growth in the region.”

Riju George, group director, Exhibitions, from organisers DWTC said: “We are delighted to host this regional platform in the UAE that will boost the Pro AV community with insights from industry thought leaders. Since the event is taking place in conjunction with CABSAT, we believe that it will further present significant opportunities for Pro AV tech leaders and integrated solution buyers to explore the market’s growth potential and promote the professional use of technology to enhance spaces and experiences across all vertical markets.”

Through this debut edition, Integrate Middle East will create a unique platform for technology leaders and integrated solution buyers from the intersecting worlds of education, media, entertainment, hospitality, retail and communication to help them leverage the vast potential of the evolving entertainment sector and other vertical markets.

Visitors at the event can explore products and solutions for digital signage, command and control rooms, live events and smart buildings from Pro AV technology providers across the globe. Integrate Middle East 2023 is anticipated to boost the region’s Pro AV technology sector with the help of innovative solutions from global leaders and offer insights on best practices and market trends.

*Technavio’s Market Insights Report

Integrate Middle East

It’s where you want to be

Where Asia’s AudioVisual professionals meet. Learn from one another. Discover what’s new. Reignite the spark that drives your business. At InfoComm Asia.

24 - 26 May 2023

Queen Sirikit National Convention Centre (QSNCC), Hall 3 & 4, Bangkok, Thailand www.infocomm-asia.com

Organized by: FREE ADMISSION

May

|

INNOVATIVE AUDIOVISUAL TECHNOLOGIES FOR A DIGITAL FUTURE

Whether you are a C-level business decision-maker, a vertical market buyer, or an AV or IT professional, InfoComm Asia 2023 is all set to host you and your team at this regional premier Professional AudioVisual and Integrated Experience Technologies tradeshow.

BE AT INFOCOMM ASIA TO:

DISCOVER PROFESSIONAL AUDIOVISUAL SOLUTIONS DRIVING DIGITAL TRANSFORMATION

• Advertising displays

• AR/VR/MR/XR

• Collaboration spaces

• Control and automation

• Digital content and presentation management

• Digital signage and art walls

• Experiential spaces

• Facial/Human scanning recognition

• Guest room entertainment

• Interactive digital displays

FOR EVERY INDUSTRY

• Advertising

• Broadcast, Telecommunications

• Defence, Physical Security

• Education

• Energy, Utilities

• Live performance and streaming

• Livestreaming and Virtual stores

• Medical simulation technology

• Meeting room solutions

• Production communication

• Projection mapping

• Public address and broadcasting

• Security and surveillance

• Smart classrooms

• Stage lighting

• Surgery recording and broadcasting

• Telehealth

• Traffic management

• Unified Communications and Collaboration (UCC)

• Video analytics

• Video displays

• Virtual and hybrid learning

• Virtual ICUs and OPDs

• Virtual reality-based medical training

• Virtual studios

• Visitor management

• Finance, Banking

• Healthcare

• Live Events, Entertainment, Venues, MICE

• Manufacturing

• Retail

• Tourism, Hospitality

• Transportation

• Urban Development, Building, Smart Cities

• Worship

DISCOVER THE SOLUTIONS YOU ARE LOOKING FOR, EVEN BEFORE YOU ARRIVE AT THE SHOW

Make your time at InfoComm Asia 2023 an efficient and productive one. Leverage on a series of engagement tools on the show website to facilitate self-personalized engagement with solution providers.

Make use of the intuitive solution matching system, the information-rich vBooth of every exhibitor, a business card drop function and a meeting appointment scheduler.

DISCOVER SOLUTIONS FROM EXHIBITORS

EXPLORE EVEN MORE SOLUTIONS FOR DIGITAL INNOVATION AND TRANSFORMATION

This year, with a 38% increase in show floor at Queen Sirikit National Convention Center, InfoComm Asia will deliver a bigger display of the world’s latest in Professional AudioVisual technology and solutions. Come discover 160 exhibiting companies and learn more about their solutions and product offerings.

EXHIBITING COMPANIES

EXPLORE & CONNECT WITH EXHIBITORS

GAIN DEEPER INSIGHTS WITH SUMMITS

InfoComm Asia presents InfoComm Asia Summit and NIXT Summit – the former the pre-eminent educational platform for everything AV, and the latter providing a peak into how industries are engaging the power of emerging tech to secure their future.

WEDNESDAY, 24 MAY • DAY 1

EDUCATION | 11:00 – 13:00

Keynote: Formative Learning Analytics for Lifelong Learning

Panel Discussion – With Rapid Technology Changes, What and How Should We Teach Students Nowadays?

Curriculum & assessment – are we equipping the students with future needed skills & how should it be assessed?

• Pedagogy- how should we teach students in the digital age?

• Investment in technologies- success and failure examples

• The future of universities- what may this look like?

Case Study: A Digital Campus for Enhanced Student Experiences and Cost-Effective Operations

RETAIL | 11:00 – 13:00

ENTERPRISE

STRATEGIES | 14:00 – 17:00

Keynote: CEO Perspective- Opportunities and Threats in Evolving Leadership Dynamics

Case Study: Driving Business Performance and Digital Innovations in An Enterprise

How is Metaverse Doing in Asia?

THURSDAY, 25 MAY • DAY 2

Navigating the New Retail Landscape for Sustainable Growth

Panel Discussion – Delivering Seamless, Personalised Experiences to your Digital-Savvy Customers

• Tailoring to the evolving demands of digital-savvy customers

• Driving excellent CX from deep within business teams and making it #1 priority in organizations

• Minimizing customer effort and maximizing customer value – What is next?

• The future of universities- what may this look like?

Case Study: Social and Mobile Commerce – Key Learning Points

NIXT (Next Integrated Experimental Technology) summit focuses on the successes and challenges of digital transformation practices in enterprises from across industries in Asia.

Co-organized by association and government partners, the industry forums address the key industry outlooks and showcase the advancement in tech adoptions. Industries covered in 2023 event include Education, Museum, Retail, Agriculture, Automation & Robotics and Immersive Sound System.

WEDNESDAY, 24 MAY • DAY 1

SMART CITY | 14:00 – 17:00

Co-hosted by Smart Campus Management Center, Chiang Mai University

CMU Smart City: Toward Sustainable University

• Smart Environment

• Smart Energy

• Smart Economy

• Smart Mobility

• Smart People

• Smart Living

• Smart Governance

AGRICULTURE | 14:30

–

EDUCATION | 14:00 – 17:00

Co-hosted by Association of Private Higher Education Institutions of Thailand (Closed-door session)

The Association recognizes the importance of innovation and is ready to help push the country by creating academic courses and a new generation of innovators while also providing a space for research for business and industrial sectors in order to drive the country toward the same goal.

THURSDAY, 25 MAY • DAY 2

17:00

Co-hosted by Land Development Department

Topic: Digital Technology for Land Development (Session to be conducted in Thai)

The evolution of geological information technology

Introducing Nong Din Dee AI Chatbot and EASY service

Introducing geo-infographic map service system from Soil Database

AUTOMATION | 14:30

–

17:00

Co-hosted by Thai Automation and Robotics Association (TARA) (Closed-door session)

The Association consists of Thai business community who specializes in automation and robotic systems working together to help transform Thailand to Industry 4.0. TARA provides listing of registered Thai System Integrators (SI) and offers training & technical knowledge related to automation and robotics to Thai SI.

FRIDAY, 26 MAY • DAY 3

IMMERSIVE SOUND SYSTEM |

10:30 – 12:00

Co-hosted by Institute of Music Science & Engineering (IMSE) and Mahidol University

The Institute offers basic and advanced subjects in engineering, science, and music, where the students are instructed and guided in lecture and laboratory sessions by the faculty members, who have rich experience both in theories and industrial practices.

EDUCATION | 13:00 – 16:00

Co-hosted by The Institute for the Promotion of Teaching Science and Technology (IPST) (Closed-door session)

The drive to raise the level of SMT education in schools under the Bangkok Metropolitan Administration by Science Teachers Association Mathematics and Technology of Thailand (SMT) in collaboration with the Institute for the Promotion of Teaching Science and Technology (IPST)

VIEW SUMMIT AGENDA

DSS INFOCOMM ASIA 2023 – THE POWER OF PIXELS IN RETAIL

DSS InfoComm Asia looks behind the scene of digital signage in retail, presenting global trends and drivers, best practices and moderating panel discussions with Asian market leaders and hidden champions. The DSS InfoComm Asia program revolves around common approaches for brick-and-mortar and ecommerce.

THURSDAY, 25 MAY • DAY 2

14:00 - 17:00

Jointly organized by InfoComm Asia and Invidis

Invidis Keynote - The Power of Pixels

Secrets of Success – Retail Digital Signage and Retail Media

Power of Content – Leveraging the Potential of Digital Signage

ASIA AV LEADERS CONNECT

11:00 – 13:00

True Digital Park – Immersive Experiences in Bangkok

Behind the Scenes – Digital Signage Managed Services

Seamless Digital Storytelling in Retail

Digital Signage in Banking & Financial Services

Invidis Annual Outlook 2023/24

A by-invite-only program for the AV industry’s C-suite and directorate-level leaders that allows them to share intelligence, and discuss geopolitical and economic concerns, emerging technology trends and disruptions, and identify growth opportunities.

WEDNESDAY, 24 MAY • DAY 1

Global Pro AV Market Trends in the Next 3-5 Years

Panel Discussion- Spotlight on Asia AV Market

• What are the key drivers of the China, India, and Southeast Asia AV market respectively?

AV TRAINING

• What do you see as the top challenge in your market and business?

• Where do you see the top 3 growth sectors coming from in future, and why?

Designed and delivered by leading AV system integrators and consultants, this comprehensive learning program is for the AV community to upgrade their technical expertise and nurture the next generation of AV leaders.

WEDNESDAY, 24 MAY • DAY 1

11:00 – 13:00

AV Projects - The Need for Both Science and Art to Be Successful

Will Video Conferencing be Replacing in-person Meetings in Our Regional Business Conduct post Covid Era?

The Great AV Talent Drain

Enter A New Dimension of Control for the Modern Control Room

THURSDAY, 25 MAY • DAY 2

11:00 – 13:00

The Mega Trend of the Workplace, Hybrid Meeting

How to Maximize the Potential of the Microphone Manageability in AV

AVL & Acoustics in Performing Arts Centers and Modern Houses of Worship - Same Same but Different

AtlasIED’s Atmosphere Platform Helps Amplify the Unique Experience at CHI Art Series Hotel

Curating music throughout the hotel to enhance positive guest experience

FACTFILE

Project Name: CHI Art Series Hotel

Project Location: Bangkok, Thailand

Project Segment: Hospitality

AV Highlight: Easy to use and flexible audio system that allows different spaces within the hotel to have their own unique sound to enhance guest experience

Key AV Brand: AtlasIED audio processing and control system, AtlasIED in-ceiling speakers, AtlasIED wall controller, AtlasIED loudspeakers

CHI Art Series Hotel is one of the most unique hotels in Bangkok, Thailand. Located in the heart of Bangkok’s Sukhumvit area, the colorful, artfully-painted exterior captures the attention of anyone traveling through the area. Upon entering the lobby and being greeted by electronic disco music, visitors check in at the ice cream lounge rather than a traditional reception and realize the House of CHI is different by design. It’s playful and eclectic.

Opened in November 2022, the 68-room hotel is designed to celebrate art and life, meant for free spirits, artists, friends, lovers, and pets. From the paint colour and distinct creative designs to the whimsical furniture, fixture, and accessory, each detail is thoughtfully considered to create a memorable experience. The hotel management ensured sounds

and music are an essential layer of the experience and help to create the ambience for this extraordinary property. They chose the award-winning AtlasIED Atmosphere Audio Processing and Control System to help complete its playful playground.

After enjoying a scoop of ice cream, guests check into their rooms and then visit one of the many quirky spaces on the property, including the ayurvedic wellness spa, the pottery studio and immersive soul cycling room, or they can grab a bite at Mr. Quinn’s restaurant or a drink at the Tip Toe - Sundance Rooftop Lounge. Throughout the day, the hotel staff, or “CHI Ambassadors,” play a variety of curated background music in these areas. To control it all, they use Atmosphere and multiple AtlasIED loudspeaker models and accessories.

One of the most important criteria for their audio system was ease of use. They chose Atmosphere for its intuitive user interface and simplicity. The property installed the AtlasIED Atmosphere AZM8 8-zone commercial audio processor in the main office near the reception, although management can control the system using a tablet or mobile device from anywhere on the property. The AZM8 also provides built-in messaging that allows hotel staff to deliver live or prerecorded audio messages to all or select zones in the property, such as dinner reservation announcements or severe weather-related information to guests.

“When visiting the CHI Art Series Hotel, we want our guests to experience a new kind of energy - an elevation of all the senses, a rush of escapism, and a getaway from the ordinary,” said Chalisa Teinpothong, managing director. “With our focus on art and inclusivity, we celebrate every individual’s uniqueness. We aim to create and transport our guests to a fantasy museum, the CHI ‘Exhibition of Staying Over.’

The guest experience and creating memories are everything to us. We deliver this through all our senses via service, food, and entertainment, including our choice of curated music, to provide positive, heartfelt moments and memories for House of CHI friends.”

The Hotel coupled the AZM8 with two Atmosphere AZA804 four-channel amplifiers provide additional power to loudspeakers throughout the property.

The hotel installed several Atlas FAP43T in-ceiling, lowprofile loudspeakers to provide sound in the common areas. Because of multi-level ceiling heights in the reception area, they also installed multiple AtlasIED SM52T surface-mount loudspeakers to provide quality sound reproduction in larger spaces. These durable, 5.25-inch 2-way loudspeakers are an installer’s dream and can be easily positioned to direct the sound while offering weather-resistant construction (IP33) for indoor or outdoor use.

At one of the busiest spaces in the property, Mr. Quinn’s, hotel management wanted to provide the ability to change the volume of the rhythm and blues music in the restaurant as well as provide complete system control of all zones in the hotel. As the largest space in the hotel, they installed multiple SM52T speakers to provide sound to the space and added a Atmosphere C-ZSV wall controller to give restaurant managers access. The C-ZSV is password protected and provides control over any zone, source selection, and volume levels throughout the property. Additionally, the restaurant installed an A-XLR audio input in the space to provide direct input to the AZM8, which allows musical performers to plug into the system and play music in a specific area or throughout the property.

In the second-floor wellness center and spa, the hotel plays chakra balancing and reiki healing frequency music at a lower volume to help create a tranquil, safe and inclusive environment. The hotel installed multiple FAP43T in-ceiling loudspeakers to account for the lower ceiling height and added multiple attenuator wall volume controllers to allow staff to adjust music for certain treatments based on guests’ needs.

Tip Toe-Sundance Lounge is one of the hotel’s most prominent and popular spaces. The lounge offers striking views of central Bangkok and guests can

enjoy drinks while viewing one of the most unique sunset view scenes in the City. To provide tropicalstyle lounge music in the area, management installed multiple all-weather loudspeakers to accommodate the humid temperatures and wet climate. The hotel added a second C-ZSV controller behind the bar area and installed an A-XLR input to support live outdoor musical performances. The lounge features a range of loudspeakers, including FAP63TC shallow-mount in-ceiling loudspeakers, two 6.5-inch, 2-way all-weather SM63T loudspeakers, and four GSS-G all-weather surface-mount outdoor landscape loudspeakers. The GSS-G is designed to blend into environments such as gardens or architecturally landscaped areas.

“Bangkok is alive with activities and movements and our rooftop lounge has quickly become a favorite spot for our guests to hang out,” said Teinpothong.

“Incorporating music throughout the facility is vital to enhance and uplift our guests’ senses while adding emotion to our spaces. We added the appropriate audio equipment to support future private events with live music performances like DJs and bands. It allows them to easily plug into the system to play music in the lounge. It’s another important milestone that we hope will give guests even more reasons to return in the future.”

AtlasIED

Powersoft Elevates the Audio Experience at Premier Beachfront Venue

A Duecanali- and Quattrocanali-based sound system is letting DJs make themselves heard at Umm Al Quwain’s leading beachfront destination

FACTFILE

Project Name: Lumi Beach

Project Location: Umm Al Quwain, United Arab Emirates

Project Segment: Hospitality

Systems Designer and Integrator: PRO LAB

AV Highlight: Modernising the beachside DJ area by creating a brand-new house system to serve as the foundation for the club’s calendar of events

Key AV Brand: Powersoft and Martin Audio

In comparison to its larger brothers, Dubai and Abu Dhabi, Umm Al Quwain is the second-smallest emirate in the United Arab Emirates. With its sandy beaches and mangrove forests, it is frequently referred to as the UAE’s “hidden gem.” Lumi Beach, located at Umm Al Quwain Beach Hotel & Resort, is the emirate’s premier beach destination, providing seafront cocktails, gourmet food and local speciality shisha for travellers, hotel guests and Emirati sunbathers.

Taking advantage of its year-round warm temperatures and sunshine, the venue also hosts DJ sets and sports competitions, as well as weddings and other private events. Seeking to upgrade the beachfront DJ area, Lumi Beach employed Dubai-based PRO LAB to design a new house system that would provide a high-quality

INSTALLATION

audio backbone for both daily use and the club’s roster of live events.

To meet the brief, PRO LAB turned to Powersoft’s triedand-tested Duecanali and Quattrocanali amplifiers were combined with Martin Audio CDD8, CDD12 and CDD15 loudspeakers and SX118 subwoofer to create a flexible, powerful system that provides maximum sound quality in the acoustically challenging semioutdoor space.

Utilising Duecanali, the two-channel amplifier designed for installed sound reinforcement systems, in its 4804 (4,800W) format, and both 2404 and 8804 models of Quattrocanali, the 4-channel platform that excels in small- to medium-scale installations, the installation also took advantage of Powersoft’s novel Dynamic Music Distribution system, which offers systems integrators the ability to scale up to four independent zones using the convenient dynamic routing capabilities embedded in its amplifiers (two zones in the case of the Duecanali DSP+D).

Jan Tarakji, general manager of PRO LAB, explained that the Duecanali and Quattrocanali amplifiers were

also chosen for their compatibility with existing speakers installed at Lumi Beach. “We recommended these models as they work perfectly with the previous set-up,” he stated, “and have various pre-sets that match well with the rest of the system, enabling the customer to carry on using their existing speakers.”

The amplifiers were placed in an outdoor rack in the DJ area, near the dance floor. Compared to the old system, the new Powersoft/Martin Audio set-up is “more user-friendly, easy to work with, and gives a great atmosphere in the area because of the quality of the sound”, added Tarakji.

Although the installation was a success and the client was very happy with the high-quality audio offered by the new system, there were some teething problems. For example, explained Tarakji, the SI having not accounted for the sheer volume of salty sea air blowing into the amplifier rack from the Gulf. “Since the amplifiers were placed outside and on the seafront, the rack got filled with salt-like particles, which damaged the amps,” he recalled. “Luckily it was able to be repaired, and Powersoft provided the spare parts free of charge.”

The new audio system will now be put through its paces during Lumi’s Beach’s regular weekly schedule, including Wednesday’s ladies’ day and family day on Friday, as well as upcoming one-off special events.

Rami Haber, CEO of PRO LAB, exclaimed, “I am happy to share that PRO LAB has successfully teamed up with dB Lumen to bring the best of Powersoft and Martin Audio technology to Lumi Beach. Our team worked tirelessly to ensure a seamless audio experience for all visitors, and we are delighted with the result. It was an honour to participate in this project, and we look forward to future collaborations with dB Lumen to deliver even more exceptional audio experiences.”

“At dB Lumen, we are proud to have partnered with Powersoft in contributing to the success of the Lumi Beach project,” added a spokesperson for system integrator dB Lumen. “Our team of experts worked closely with PRO LAB to ensure the installation of Powersoft’s innovative amplifiers and Martin Audio’s powerful loudspeakers met the client’s high standards for quality sound in the acoustically challenging outdoor

environment. The outcome is an impressive sound system that enhances the beachfront experience for hotel guests and visitors. We look forward to more successful collaborations with our partners at Powersoft in the future.”

Powersoft

Red Band Puppet Rockers Experience Lights

Under Robe

Israel’s famous puppet rockers, Red Band, raved about performing with the new installation of a Robe LED rig at the municipality-run entertainment space

FACTFILE

Project Name: Gray Modiin

Project Location: Modiin, Israel

Project Segment: Hospitality

Systems Designers and Integrators: Danor Theatre & Studio Systems

AV Highlight: To install a reliable, useful, and adaptable LED lighting system.

Key AV Brand: Robe

Contemporary multipurpose venue Gray in Modiin, Israel, has been filled with colour and atmosphere thanks to a versatile Robe LED moving light rig installed that enhances the new and lively 900-capacity entertainment space. Managed and run by the municipality, its popularity and success lie in offering a wide range of live music and performance shows in a supper club format.

The lighting, LED screen, trussing – including two elegant circles above the audience – and rigging were supplied and installed by Danor Theatre & Studio Systems working in conjunction with consultant Dror Herrenson, who assessed the requirements and

compiled a tender based on a robust, practical, and flexible LED lighting system to cover a multiplicity of events.

Several companies bid on the tender, which was won by Danor with their specification of 12 x Robe VIVA CMYs and 12 x LEDWash 600 moving lights. The LEDWash is one of Robe's bestselling wash luminaires of the last decade, while the newer VIVA CMY is powerful, and smooth while combining brightness with a clear zero-fringing white beam, plus continuous colour transitions via the CMY mixing system.

The LEDWashes are positioned on the front truss for a rich and full stage wash, and the VIVAs are the main over-stage fixture, rigged on three raked trusses, which enhances the depth of the performance space. Both fixture types were also chosen for their small size and because they worked well with the 6 x 3 m upstage LED screen. Once installed, the lighting rig was slightly redesigned by Ziv Limor to optimise the venue’s

character and space, changing up the trussing angles and modifying the shape of the side trusses.

Danor’s Erez Hadar enthused, “This is a great-looking installation as well as a really practical and valueadded moving light solution that provides excellent rider-friendly production values.”

Gray Modiin’s lighting has been appreciated by many visiting artists and lighting people including Meir Hayon, operating lights for Israel’s famous puppet rockers, Red Band, who were playing at the time of the Robe reporting team’s visit to the venue. Red Band was additionally touring at this time with a floor package comprising four Robe MegaPointes from rental company Kilim.

Meir particularly liked the LEDWash 600s. He reckoned that they were "the best fixtures in the venue for sure!", also said that Gray is one of the "premier” venues in the country for lighting in his opinion, with decent headroom and a good lighting rig making it an ideal modern concert venue. He also appreciates the side lighting positions onstage.

Angles, accurate shuttering and detail are critical for lighting any Red Band performance due to its three puppet stars – Red, Poncho and Lefty. Their show features some special (puppet) guests and a selection of favourite rock anthems. They are also renowned for their raunchy and irreverent mixed in between song content and banter, which is hilarious. The puppet operators remain concealed throughout.

Meir has worked with Red Band for around nine months and is enjoying using the four MegaPointe specials, “They are an amazing fixture – they do everything I want,” he expressed.

Robe

‘City of Joy’ Sings Through Dhono Dhanyo Conch

Assytem Stup, Clarity Consult, Hi Tech Audio & HAVI Designs come together to create the Iconic AV marvel

by Ram Bhavanashi

FACTFILE

Project Name: Dhono Dhanyo Auditorium (Alipore Convention Centre)

Project Location:  Alipore, Kolkata

Project Segment:  Auditorium (Entertainment)

Project Owner:  Government of West Bengal

Project Operator:  Housing Infrastructure Development Corporation (HIDCO)

Project Management Consultant:  National Buildings Construction Corporation (NBCC)

Architects/Interior Designers and Design Consultant: Assyetm Stup

Acoustic, AV, Stage System and Lighting Consultant: Clarity Consulting

AV Systems Integrator: HiTech Audio Systems & HAVI Design

Stage Systems: Canara Lighting

Lighting including Facade lighting:  LightKraft

Key AV Brands in Install: Beyerdynamic, Bose, BSS, Canara Lighting, Christie Digital, Crestron, Kramer, Lightkraft, Samsung, Sennheiser, Soundcraft and Xtreme.

Creating fancifully large iconic structures may be a thing of pride and ambitious vision for many. But this one – the Dhono Dhanya auditorium in Kolkata –might even go beyond, into a transcendental frame- at least from what it appears from the outset. Typified in shape, size and scale – like a massive conch shell radiating musical notes – the new convention centre in the ‘City of Joy’ sounds and looks really one.

A Government of West Bengal Initiative, the new cultural venue is a creative combo of Assyetm Stup Consultants for structure; Clarity Consult and HAVI Design for texture, with a host of OEMs for AV texture.

A snappy SI Asia exclusive this montH

The Name & Fame

Those discerning art and architecture (add audiovisual too ) admirers who had seen the Esplanade in Singapore, or the Bubble Theatre in Beijing, or the Heydar Aliyev Center in Baku (Azerbaijan) or even the Taipei Performing Arts Center in Shilin (Taiwan) may probably have to add yet another iconic architecturalcum-AV marvel to their list of exquisite convention centres that redefine conventions of design and construction.

The building features very unique facade lighting with backlit punched metal panels wrapping around the building forming a flower motif on the Conch Shell – a first of its kind feature in India –and the success of this exploit has a very expert contribution from the NBCC, Clarity, and lighting vendor LightKraft.

For, the newest addition to the contours of Kolkata (at Alipore in South Kolkata) – loved as City of Joy, and regarded as the cultural capital of India – is both a statement and testament of reckoning, in its own right. It was inaugurated by the State Chief Minister Mamata Banerjee on the eve of Bengali New Year falling on 20 April, 2023.

Designed by Mumbai-headquartered Assystem Stup Consultants – the ₹ 460 crore (US$56 million approx.)mega initiative by the Government of West Bengal is characterized by a ₹ 40 crore-(US$5 million approx.)budget audio-visual systems and lighting integration scheme, making it one of the most exquisite iconic structures and AV projects in the country.

Named as Dhono Dhanyo Auditorium – with etymological significance, meaning opulence – and done in culturally Indianesque conch shell exterior design symbolizing musical performance and

INSTALLATION

communication, the six-storeyed structure with almost 50 meters above the ground, and 11.5 meters below, rings in many a note of uniqueness- both in structural and audio-visual architecture.

Consider these notes:

• While it characterizes the Indianesque conch shell design on the exterior, it features European interior theatre design with stage lifts, revolves, scenery flying systems

• Comprises a 2000-seat Main Auditorium; a 400-seat Mini Auditorium; a 300 people (standing) capacity Street Theatre; a 1000-people capacity Banquet Hall; and an Exhibition Hall, besides large lobbies, and circulation spaces

• Latest and defining stage lighting technology, and an extremely high-end audio-visual systems integration

• It has as many as 30,000 lighting systems imported from Ireland, and 10,000 square meters of zinc imported from France

• All the interior facilities are interconnected via Dante fibre optic links as well as broadcast ready cabling for both audio and video- making the entire structure holistically as one venue by technology architecture

• The Main Auditorium also features a 17m x 9m 4mm pitch LED source view video wall which is planned for later installation

• The Mini Auditorium, on the other hand – meant for film festivals etc. – is equipped with a 22000 ANSI lumnen Chrsitie projector faced by a cyclorama screen, and…

Assystem Stup, and PWD/NBCC engaged the Puneheadquartered Clarity Consulting to consult on the theatre design, acoustics, audio visual, stage lighting and stage systems, apart from architectural and facade lighting designs. With Clarity having already made its credential big with their successful completion of the massive Bangla Biswas State Convention Centre also in Kolkata in more or less similar dimensions, it was an arguably proven credential case and choice for both the client and solution provider.

“The brief from the client was to create a world-class theatre and auditorium complex suitable for international, national and local touring shows, musical and cultural events, lectures, public meetings etc,” recalls Kelvin Ashby-King, principal consultant at Clarity. “It was also to be based on European theatre design with stage lifts, revolves, scenery flying systems, latest technology stage lighting, and state-of-the-art high-end AV systems integration.”

New Delhi-based AV solutions provider Hitech Audio Systems Pvt Ltd and its group concern HAVI Design handled the install, integration and commissioning of audio-visual systems for this mega project.

• VIP Lounge, Media Lounge, cafeteria, restaurants etc.

“It’s in deed a matter of pride to work on a project like this,” says Ankit Gupta, financial and technical director at Hi Tech Audio Systems and HAVI Design. “It’s a matter of endurance too,” he recalls, “we had to stay put with the systems for almost three years, for various reasons.”

INSTALLATION

According to him, the integration firm got onboard the project five years ago, the systems were supplied in 2019, but the installation happened in 2022. The delays were due to a variety of reasons.

The AV Architecture

The six-storeyed auditorium edifice has the main auditorium scaling four floors from third to sixth, while the mini auditorium occupying the first and second floors, with the Street Theatre taking the ground floor.

The 2000-seat Main Auditorium has a high performance Bose Area Match Line-Array System with three stacks and flown sub bass, balcony delay speakers and low level front fill providing a system able to deliver 100+dB uniformly through the complete space front to back and seat to seat of +/- 1.5dB and .5dB respectively. This is powered by Bose networked amplification and BSS processing. A Soundcraft Vi500 audio mixing desk and Soundcraft fibre based stage boxes augment the set-up. beyerDynamic wired and wireless microphones with remote antenna, and Sennheiser Cardioid Lectern microphones are tasked for speech capture while JBL Stage Monitors complement the audio reproduction task.

The stage is equipped with full flying systems for all stage requirements- comprising as many as 12 Scenery Bars, 5 Lighting Bars, Valance, Borders, Wings and Centre Opening and Flying FOH and Mid-stage curtains and Flying Cyc curtain.

A 17m x 9m 4mm pitch LED source view video wall is one of the video features on the stage intended for later installation.

INSTALLATION

In addition, provisions have also been made for later addition of three stage lifts and a 10m revolve to be installed in the future.

With a view to relaying performance video and signage content to the multitude of displays located at each entry point throughout the public areas and circulation spaces, a schemed digital signage is incorporated throughout the building.

The PA for Green Rooms etc was again tasked to Bose systems.

content. The video distribution system – as part of the AV architecture – is, however, similar to the main auditorium.

The Mini Auditorium, on the other hand, features Bose Stereo Array and Floor Mounted Sub Bass, JBL Stage Monitors and Bose PA for Green Rooms. Bose amplification and Dante Network along with Soundcraft audio mixing desk complement the audio architecture.

The challenge of restricted ceiling height at this venue meant that full flying system was not possible, which necessitated incorporation of winch-based stage system- and configured much in similarity with the main auditorium.

That the mini auditorium is also meant to host events like film festival and purpose move shows, it is equipped with a Cyclorama screen and a 22000 ANSI Lumen Christie cinema projector to bream the

Crestron DigitalMedia systems are deployed to handle the main video distribution via a 32/32 Matrix Switcher, with fibre optic and copper cabling solutions from Kramer for both audio and video signal movement. Kramer also does the supply of scan conversion equipment.

The control automation network, however, has been entrusted to Crestron systems again, with wired panels handing the job in the in the Control Room while wi-fi panels roped in for stage presenters.

All venues in the building are also cabled broadcastready with fibre based video/audio links provided in the car-park for Outside Broadcast Vans while audio/video pickup points for the media in each venue.

A Sony 4K stagemonitor and relay camera are tasked to handle video capture for both stage and audience.

Both the Street Theatre and Banquet Hall are provided with Bose PA/BGM audio solutions. Video output points for relay audio/video input and output are provided to enable content to be shared between all venues.

Public Area and Circulation Spaces PA/BGM has also been integrated Bose solution.

Testing Times & Challenges

While the unique design of the building was itself a very potentially challenging thing for installation and integration of AV systems, the structural changes with increased seating capacities in the internal venues made it all the more complex to test the expertise of the AV teams.

According to Kelvin, the client wanted to add 400 to the till then intended 1600-seat capacity in the Main Auditorium - in the middle of construction cycle -, rendered it extremely challenging. For, it needed all the stake holders – Hi Tech Audio, and HAVI Design for AV, Canara Lighting for stage systems, Clarity and NBCC for design and acoustics, besides the teams from HVAC and others.

“The capability and commitment of these companies played a very major part in the success of this project,” says Kelvin. “It is this dedication and, of course,

expertise and skill sets these stake-holders brought to table that made the Conch project stand strong, and sing to its melody.”

Says Ankit Gupta: “Enduring such a long time was one, and maintaining the safety and security of the systems against the vagaries of weather for all that long was the other.” That Kolkata is known for rains, and alkaline weather that will impact systems if not maintained properly, indeed put a potential challenge for the integrator/contractor.

All endurances taken, testing times lived, and expertise permeating through, the Dhono Dhanyo Auditorium apparently came up to the expectations, and admirations of its promoters.

“The best part of our work reflects in the customer satisfaction,” asserts Ankit. “We achieved it, and that is prideful for us,” sums up Ankit.

Clarity Consultant

Havi Design