A complete tea experience
CELEBRATE TEA WITH LIPTON
A toast to tea. Raise your tea glasses as we pay tribute to one of the world’s greatest beverage – the aromatic brew known as tea. With more than 300 variants and enjoyed in almost every culture worldwide, tea holds the record as the second most drunk beverage in the world. As the world’s leading tea brand, Lipton possesses an unrivalled century’s wealth of tea experience. This same tradition of excellence and fine teas continues to be our trademark and promise. We hope that you will fall in love with tea, just as we at Lipton have.
WE SERVE TEA TO THE WORLD
Tea, anybody?
In 2737 BC, a Chinese emperor Shen Nung was being served a cup of boiling water when a gust of wind blew some leaves into his drink. This, as legend would have it, was how tea was discovered.
Sir Thomas J. Lipton
We step into the tea story a little later. More than a century ago, an innovative grocer took a gamble of a lifetime. He bought tea estates in Ceylon and India and shipped the teas back to England. Experimenting with different teas, he created unique blends to be sold in his stores. This man was none other than Sir Thomas J. Lipton, founder of a company and brand that would one day be synonymous with teas. Today, Lipton continues to live out Sir Thomas’ passion for tea. We share the love of this special beverage by bringing quality teas to communities across 100 countries. Sourcing the best teas from estates worldwide, we create the most fragrant of blends for tea lovers everywhere. We even own and operate tea plantations in East Africa. With Lipton, you discover that tea can do that and more.
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WE’VE ACED BOTH THE SCIENCE AND THE ART OF TEA
Masters of tea.
In the spirit of Sir Thomas, we go great distances to make you the perfect cup of tea. In fact, there is a dedicated team tasting your tea at this very moment. All our teas undergo the stringent standards of professional tea tasters before it gets the Lipton seal of endorsement. That’s why you can count on consistent high quality blends from Lipton. And that’s why we dare say we’re the tea experts. Blending gives the tea subtle tones and aromatic notes, enabling the creation of teas that are greater than the sum of their parts. Through careful blending of tea leaves sourced from more than 30 countries, we achieve consistency in taste and aroma expected of every cup of Lipton tea. Being an expert on teas requires investment. The Lipton Institute of Tea, headquartered in UK, keeps us on top of the topic through in-depth research and exciting finds. Based on our research, we relentlessly create new innovations to better the tea experience. We are also excited to uncover new health benefits to drinking tea. At the end of the day, we want to see more people enjoy the goodness of tea.
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WE THINK TEA FOR TODAY AND TOMORROW
The future of tea is in our hands. As the world’s leading tea producer, we are aware that our global footprint is large. Our business relies heavily on the land and the need for sustainability is very real. We are committed to sourcing our teas from sustainably managed farms. Several of our tea farms, including our Kericho, Kenya estate, have been Rainforest Alliance certified. This means that biodiversity is preserved, the welfare of the workers is protected and the farms are well-managed and efficient. We are also targeting to have all our teas sourced solely from Rainforest Alliance by 2015. Do visit www.rainforestalliance.com for more information. We want future generations to enjoy Lipton’s teas, so we’re taking conservation and sustainability very seriously today.
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TEA OCCASIONS
Never a better time than now. No matter what time of the day, Lipton’s portfolio of teas can deliver the perfect cup to suit all moods. Now you have every reason to drink and serve tea, no matter the occasion.
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OCCASION
CUSTOMER EXPECTATIONS
Breakfast
• Regular black tea. • An alternative to coffee. • A strong brew to start the day off. • Fast and refillable (if buffet-styled).
Mini bar (In-room)
• A complimentary drink at your convenience. • Regular black tea. Additional flavours are a nice-to-have. • A cool refresher in the mini bar.
Banqueting/Special events
• An alternative to coffee. • Reputable brand for upscale events. • Ice Tea option instead of just soft drinks/cordial for receptions.
Restaurants
• A cool refresher to accompany the meal. • Something strong to clear the palate and finish off the meal. • Something unique, not store-bought so it’s worth paying for.
Staff lounge
• Hot and cold options.
Spa facilities
• Something to help relax.
Poolside
• Cold iced tea for sipping over a conversation with friend or good book. • A refresher after a good swim.
TYPES OF TEA
SIO
NS
RE
SIO
NS
TE ED
IC
LA
LA
EN TE A
IC
RE
B
NS
EN TE A
A
TE ED
A
TE ED
A
CK TEA
TE ED
B
SIO
EN TE A
TE ED
IC
RE
B
G NS
LA
A
CK TEA
CK TEA
EN TE A
INF
U
• To make the guest feel more pampered.
G
SIO
INF
U
• Hygienically packed. • Variety.
RE
CK TEA
INF
• Perceived premium brand to match the restaurant class. • Dispensing units for cold options. • To provide a tea drinking experience.
LA
U
B
• Cost effective tea solution to cater to massive crowd. • More upmarket brands for more premium events. • Tea dispenser for reception functions.
EN TE A
RE
G
NS
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SIO
IC
CK TEA
INF
U
• An internationally recognised brand. • Cost-effective enveloped teabags with a decent taste profile and presentable look. • Healthy cold alternatives in the mini bar.
LA
G
B
• A trustworthy brand they recognise. • Something stable with consistent taste to handle the morning rush. • Cost-effective, especially if drinks are free-flow.
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OPERATIONAL REQUIREMENTS
INF
U
• Hastle-free and simple to make.
A
Infusions
N TEA EE
Green Tea
LA
CK TEA
Black Tea
IC
IONS
B
US
GR
INF
Legend TE ED
A
Iced Tea
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THE COMPLETE TEA EXPERIENCE
Variety for vibrancy. Tea is a symbol of growth, of progress. At Lipton, we grow with you. And to help you grow your business, we present you our wide range of tea products to suit your every need.
BLACK TEA Bright in colour with bold flavours and a fine aroma, this range of Lipton tea delivers quality and taste as distinctive as the yellow label itself.
Yellow Label Tea Catering Teabags
Yellow Label Tea Sachet Teabags
Yellow Label Tea Leaves
Sachet Teabags (Bulk Pack)
Packing: 36 x 100 x 2g Shelf Life: 24 months
Packing: 12 x 50 x 2g Shelf Life: 24 months
Packing: 6 x 6 x 400g Shelf Life: 24 months
Packing: 1 x 1000 x 1.8g Shelf Life: 24 months
TEA DUST For establishments seeking cost-effective solutions, Lipton’s tea dust range is ideal. It produces a strong aromatic brew consistently and is convenient for large-scale operations.
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Traditional Blend Tea
Traditional Blend Tea
Tea Dust
Packing: 1 x 10kg Shelf Life: 24 months
Packing: 1 x 5kg Shelf Life: 24 months
Packing: 5 x 2kg Shelf Life: 24 months
SIR THOMAS LIPTON COLLECTION
Herbal Infusions & Green Tea
Black Tea
An exclusive range of teas offered to establishments wishing to proffer a more premium tea experience. With specially selected ingredients sealed in unique foil sachets, these sachets of fine aroma and fresh flavours are sure to captivate.
English Breakfast Teabags
Earl Grey Teabags
Darjeeling Teabags
Kenyan Highlands Teabags
Packing: 6 x 25 x 2.4g Shelf Life: 24 months
Packing: 6 x 25 x 2g Shelf Life: 24 months
Packing: 6 x 25 x 2g Shelf Life: 24 months
Packing: 6 x 25 x 2g Shelf Life: 24 months
Decaffeinated Teabags
Peppermint Teabags
Chamomile Teabags
Orange Teabags
Packing: 6 x 25 x 2g Shelf Life: 24 months
Packing: 6 x 25 x 1.5g Shelf Life: 24 months
Packing: 6 x 25 x 1g Shelf Life: 24 months
Packing: 6 x 25 x 1.9g Shelf Life: 24 months
Lemon Teabags
Green Tea with Jasmine Teabags
Green Tea Teabags
Packing: 6 x 25 x 1.9g Shelf Life: 24 months
Packing: 6 x 25 x 2g Shelf Life: 24 months
Packing: 6 x 25 x 2g Shelf Life: 24 months
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ASIAN TEA
ICED TEA
Get your day moving with these rich aromas from the East. This range of teas are perfect refreshers any time of the day.
Perfect coolers for hot days, the ice tea range has been blended to deliver Lipton’s distinctive flavour and is a must-have for all cold drink menus.
Rickshaw Jasmine Tea Teabags Packing: 12 x 100 x 1.8g Shelf Life: 24 months
Rickshaw Iron Buddha Tea Teabags Packing: 12 x 100 x 2g Shelf Life: 24 months
Rickshaw Oolong Tea Teabags
Ice Tea Concentrate - Lemon
Ice Tea Concentrate - Peach
Packing: 12 x 1 litre Shelf Life: 12 months Yield: 6 litres
Packing: 12 x 1 litre Shelf Life: 12 months Yield: 6 litres
Packing: 12 x 100 x 2g Shelf Life: 24 months
Ice Tea Mix - Lemon Packing: 24 x 500g Shelf Life: 18 months Yield: 4 litres
JAPANESE GREEN TEA Retaining much of its original pure goodness, this green tea calms, soothes and restores. Japanese Green Tea (Sencha) Sachet Teabags
Ice Tea Mix - Peach Packing: 24 x 500g Shelf Life: 18 months Yield: 4 litres
Packing: 1 x 300 x 2g Shelf Life: 24 months
Pouch Teabags Packing: 20 x 30 x 14g Shelf Life: 24 months
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“What would the world do without tea! How did it exist? I am glad I was not born before tea.� - William Gladstone, British Prime Minister.
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