SANA NOORUDDIN SENSATIONS RESPLENDENT MARKET REPORT FD-8439
RESPLENDENT MARKET REPORT
Resplendent promises to deliver a majestic line of clothing for that confident and sexy everyday woman, who is ambitious and head-strong. The brand aims to target costumer age between 25-40 years, who has a leadership quality in herself and understands her body-type well enough to style herself. • Targeted Age group: 25-40 year olds • Status: Postgraduate student/Working/Married • Brand aim: Resplendent promises to deliver a majestic line of clothing for that confident and sexy everyday woman, who is ambitious and head-strong. The brand aims to target costumer age between 25-40 years, who has a leadership quality in herself and understands her body-type well enough to style herself.
The psychographics of resplendent costumers are curious and enquiring, support growth of new product categories. Select brands for intrinsic quality, favouring natural simplicity, small is beautiful. She’s career orientated, focused, out-going, sexy, confident, strong work ethic, sporty, and ambitious. Demographics • Age group: 26-40 year olds • Gender: Females
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Status: Postgraduate student/Working/Married Location: London, Dubai, Japan Average income: £85,000 Favorite brands: Celine, Whistles, Ralph Lauren, Christopher Kane, Burberry, Warehouse, and Zara.
According to the survey above about 80-100% of British population spends of clothing.
My dream costumers are celebrity twins MaryKate and Ashley, because they blend their boho style with glam style. They ooze sexiness and ease in their appearance, which is what makes them my dream costumers. Also Penelope Cruz, because she feminine and at the same time has edge to her clothing. And Olivia Palermo who’s known for her great sense of style is also on my list of dream costumers. Dream costumers
Real life costumers My real life costumers are career orientated, focused, out-going, sexy, confident, strong work ethic, sporty, and ambitious. Select brands for intrinsic quality, favouring natural simplicity, small is beautiful. They are classy, sheek, and know what suits them best.
An example of my costumer’s usual day activities: • 6 am - Morning meditation • 6:45 - A quick 30 minutes jog in Regents park • 7:15 - Breakfast • 8am – On the way to work • At work from 9am-5pm • 1pm Going for lunch break to The Natural Kitchen • 5:30 - Post work, going shopping at Selfridges with average spending budget of £350. • 8:30 pm - Meeting friends for dinner at Ask Italian. High street brands competitors: My high street brands competitors are whistles, warehouse, zara, and Dorothy Perkins. They are my competitors because, my clothing line style is similar to mine, and however my quality is better and much classier.
Designer Brands - Competitors My designer brands competitors are Burberry, Celine, Ralph Lauren, and Christorpher Kane. They are my competitors because since they’re a much established brands and have loyal costumers, it might be competitive to attract their costumers as a new brand.