Finnish Business & Culture in Poland 2024

Page 48

Business Support | Finnish Business & Culture in Poland

YIT - Quality Urban Developments in Warsaw, Gdańsk and Kraków

Żurawie Project in Gdańsk by YIT

YIT IN POLAND

Mysłowice factory, photography by Wojciech Mateusiak

Quality Urban Developments in Warsaw, Gdańsk and Kraków This year YIT became the first Polish (Finnish) housing developer in history to win 5 prestigious awards in the European Property Awards competition. In 2024, the company is set to engage in multiple new and ongoing developments in as many as three Polish cities. Tuomas Asunmaa talked with Andrzej Gorgoń, marketing director at YIT, about the real estate market in Poland and YIT’s further plans for the market. Topi Paananen. Photo by Peikko

What have been the main trends on the Polish real estate market recently? The situation has been very dynamic recently, which was influenced by many factors. The Covid-19 pandemic initially brought a period of uncertainty, followed by a surge in demand due to low interest rates. However, the outbreak of the war in Ukraine combined with the increase in inflation resulted in a series of interest rate increases by the National Bank of Poland. This move, while intended to curb inflation, also limited consumers' creditworthiness. Currently, we are again observing very high customer activity and a dynamic increase in apartment prices, which is partly driven by the government programs. However, the good news is that after a period of uncertainty and lower demand, developers are launching more new projects, which should lead to an increase in the demand-supply balance on the market in the near future. Has the government’s 2% program changed the situation? The program had a significant impact on the housing market in Poland. In the first months since its introduction, banks received over 57,000 applications for loans under the program, and almost 21,000 contracts were signed. The program caused an increase

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in demand for apartments, which led to an increase in prices. According to data, prices of apartments on the primary market in Poland increased by 18% in October 2023 compared to December last year. The program also had a positive impact on the availability of mortgage loans for young people. Thanks to the reduction in interest rates, loans were more accessible to people with lower incomes. What are YIT’s current projects and plans for 2024? We currently have three investments in Warsaw - Nordic Bemowo, Spokojny Mokotów and Aroma Park. We are also building two stages of the Żurawie project in Gdańsk. In 2024, we have two new projects in Kraków, which is a new city for us. It is both exciting and challenging as we need to set up a whole new team, gain brand recognition and build a reputation. Our goal is to show new customers that we focus on delivering quality developments. The first investment in Kraków will be Portowa Zabłocie - we strongly believe that this will be our hallmark in the capital of Lesser Poland. The second investment will start in the second half of 2024. It will be a multi-stage and first fully prefabricated project in Kraków. In total, over 700 apartments will be built here. Also, next year we are

Mysłowice factory, photography by Wojciech Mateusiak planning to start a new development in

the north of Warsaw in Białołęka and the next stage of Nordic Bemowo. You have been to Finland many times what’s your favorite word in Finnish? The first one that comes to my mind is kippis (cheers). Another very interesting word is kalsarikännit, which means drinking alone in your underwear with no intention of going out. Are there any Finnish connections in your projects? Definitely, there are many! For example, in Gdańsk, we have a project called Żurawie (Cranes) because the cranes are the symbol of shipyards in the city. Interestingly, they are the KONE cranes that arrived in Gdańsk in 70s from Finland. What’s more, it was Rainer Mahlamäki who designed this project. Do you use any Finnish materials in your buildings in Poland? Yes! Our elevators are from KONE, and in some locations the balcony glass was provided by Lumon. We have also been considering some other solutions, such as locks and saunas. www.yit.pl


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Articles inside

Following Mannerheim's footsteps in Warsaw and Helsinki: A journey through his life in the book and on trips

3min
pages 58-59

A Decade of Success: Miilux's Journey in the Polish Market

4min
pages 20-21

Kemira Świecie & Gdańsk: Celebrating Milestones in the Polish Market

3min
pages 18-19

Noli Studios: A Finnish Concept Redefining Co-Living in Warsaw

3min
page 22

Ecovis Legal Poland: 15 Years of Legal Support for Finnish Businesses in Poland

4min
page 36

Exploring Kalevala, A Finnish Oasis in the Polish Mountains: Interview with Founder Michał Makowski

4min
page 60

Kempower Poland: Shaping E-Mobility in a Finnish Style

3min
page 19

A Very Finnish Accounting Office in Poland: Interview with Maria Onikki-Górski, Managing Director at Leinonen

3min
page 40

HT Laser: Quality, Passion & Common Sense

3min
page 39

Backstage with Blind Channel: Music, Business, and the Road Ahead

4min
page 54

From Corporate Challenges to Cost Optimization: A Journey to Business Success in Poland

5min
page 37

IT market, Finnish origins, and ChatGPT: Interview with Henri Jääskeläinen, CEO of Polar Night Software

4min
page 43

Fazer in Poland: Making Life Sweeter for More Than 30 Years

4min
page 38

20+ Years of Leading a Finnish Company in Poland: Insights from Wojciech Szwedziński, Head of EE Region at Orion Pharma

4min
page 24

Quality Urban Developments with a Finnish Twist: Interview with Andrzej Gorgoń, Marketing Director at YIT

4min
page 48

Oddlygood Recipe for Polish Market Entry: A Conversation with Lev Rubinstein

4min
page 23

How to Thrive in the Polish Market for 15+ Years: The Koskisen Success Story

2min
page 20

Agileday's Dive into the Polish IT Market

3min
page 14

Developing Industrial Real Estate in Poland

3min
page 41
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