Event Programme for The Sport and Social Responsiblity Summit

Making the difference The Sport and Social Responsibility Summit EVENT PROGRAMME March 19th 2010

www.sportandsocialresponsibility.com

Following on from a very busy 2009, this year sees the following confirmed SportBusiness Group conferences:

The Sport and Social Responsibility Summit, March 19th, London, UK www.sportandsocialresponsibility.com Sport and New Media, April 21st, Manchester, UK www.sportandnewmedia.com The Sport and Technology Conference, June 4th, London, UK www.sportandtechnology.co.uk The International Sports Tourism Conference, July 5th, Johannesburg, South Africa www.worldsportdestinationexpo.com Sports Marketing 360, September 16th, London, UK www.sportsmarketing360.com The Women and Sport Conference, November 26th, London, UK www.womenandsport.co.uk

SportBusiness conferences are uniquely placed in the SportBusiness Group portfolio enabling us to reach the very best speakers in the industry and connect them with highlevel, professional, decision making delegates.

For more information please email conferences@ sportbusiness.com

Welcome Note from SportBusiness Group

Welcome to Cass Business School for the second edition of Making the Difference – The Sport and Social Responsibility Summit.

Since the first Sport and Social Responsibility Summit in May 2009, corporate social responsibility has become firmly rooted in business. Quite frankly it is no longer an option; it’s a necessary part of business that is both good for society and good for business. And the business of sport is no different.

Sport, with its focus on fitness and health, teamwork, friendship and social inclusivity is a natural ally with many CSR programmes. It’s these attributes and the power of sport to drive changes in the way that people think, act and view their environment which has led to the huge growth of sport for good projects around the world, some of which we will hear from today.

Today is all about engagement and we encourage you to make the most of the day by addressing your questions and thoughts of our panellists and speakers at the end of each session. We would of course like to offer our thanks to all our speakers for giving up their precious time today and sharing their valuable insights. We offer special thanks to several of our speakers who have travelled to this conference from overseas.

We would also like to thank our partners Actions Images, Amaechi Performance Systems, the European Healthy Stadia Network and TV Sports Markets in their helping make this day a success.

The Sport and Social Responsibility Summit would not have been possible without the generosity of our hosts, Cass Business School and in particular Professor Stefan Szymanski and Debbie Durston. Representatives from Cass Business School are present today and will be delighted to meet you in the exhibition area.

Finally, as well as welcoming all our distinguished speakers and partners for their support, we would like to extend a warm welcome to you, our delegates today. This is your day, so we hope that you enjoy the panel sessions and presentations, learn something useful for your organisation and also extend your network of contacts during the breaks and at our after conference drinks.

Enjoy!

Philip Savage, Publishing Director, SportBusiness Group

hosts

About Our hosts – Cass Business School Cass Business School, City University London, delivers innovative, relevant and forward-looking education, training, consultancy and research. Located in the heart of one of the world’s leading financial centres, Cass is the business school for the City of London.

Our MBA, specialist Masters and undergraduate degrees have a global reputation for excellence, and the School supports nearly 100 PhD students. Cass offers the widest portfolio of specialist Masters programmes in Europe and our Executive MBA is ranked 21st in the world by the Financial Times. Cass has the largest faculties of Finance and Actuarial Science and Insurance in Europe.

It is ranked in the top 10 UK business schools for business, management and finance research and 90% of the research output is internationally significant. Cass is a place where students, academics, industry experts, business leaders and policy makers can enrich each other’s thinking.

For further information visit: www.cass.city.ac.uk

organisers

About SportBusiness Group The wolrd’s leading supplier of information and media to the sports industry, SportBusiness Group, with its network of partners and agents, assists companies from all over the globe in achieving their business goals.

SportBusiness Group has established its reputation as the ‘leading voice’ for the international sport business community, supplying a host of informational products and services to help our clients make better informed business decisions.

Our publishing, information services and seminars divisions now support some of the most influential figures from sporting federations, governing bodies and key rights holders to leading sponsors, broadcasters and sport marketing companies. For business-to-business marketers, our advertiser, sponsor and partner programmes offer unparalleled access to executives across the range of sports-related organisations - electronically, in print, and person-to-person.

SportBusiness Group is driven by the belief that the sports industry is a business sector worthy of its own analysis, intelligence, trade media and B2B marketing services. It is our ongoing goal to maintain a position of leadership both within the industry and in representing the industry to the business community.

For further information visit www.sportbusiness.com

PARTNERS Action Images: The Specialist Sports Arm of Reuters Established in 1983, Action Images was acquired by Reuters – the world’s leading multimedia news agency – in 2005. Action Images now combines its market-leading skills in sports photography with Reuters’ production of sports photography, text and graphics, as well as bespoke television services, into a compelling multimedia offering for the media, rights holders, sponsors, and creative agencies.

Major (and more unusual) sports and sporting events are covered worldwide. In addition to Action Images’ own specialist team of sports photographers, Reuters brings a global network of more than 600 photographers, as well as sports journalists and television production crews from 196 bureaux in 130 countries. Clients include major national newspapers, magazines, online media, corporate sponsors, governing bodies and advertising and PR agencies.

Contact: Martin Ellis (Business Development Manager) + 44 (0) 20 7003 5832 or Martin.Ellis@actionimages.com

Amaechi Performance Systems AMAECHI PERFORMANCE

Amaechi Performance Systems (APS) is a professional collaboration that combines psychological, medical, corporate and educational training and consultancy expertise to bring a unique perspective to our corporate, sporting, government, educational and philanthropic clients.

We nurture a group culture that embraces individual and organisational leadership, personal development, functional workplace diversity, self-motivation and the fostering of shared goals. APS actively seek clients who embrace these ideals as a route to success in the marketplace. www.amaechiperformance.com

European Healthy Stadia Network Healthy Stadia are …..those which promote the health of visitors, fans, players, employees and the surrounding community… places where people can go to have a positive healthy experience playing or watching sport’ The European Healthy Stadia Network aims to support sports stadia across Europe to promote public health, social and environmental initiatives to the mutual benefit of fans, staff, local communities and clubs/stadia themselves.

The Network builds upon a highly successful 30 month pilot project funded by the European Commission that has worked in eight European countries develop guidance for stadia to roll out healthy initiatives with the support of local service providers. The Network already has over 150 member organisations, including UK clubs and stadia such as Liverpool FC, Cardiff City FC, Lord’s Cricket Ground and St Helen’s RLFC, and European clubs such as AC and Inter Milan, FC Sevilla and the national Finnair Stadium in Helsinki.

If you would like your organisation to become a member of the European Healthy Stadia Network, or have any questions about Healthy Stadia please contact us using the details below.

Matthew Philpott - European Healthy Stadia Network Email: matthew.philpott@healthystadia.eu Tel: +44 (0) 151 928 782

Conference programme 08.30 – 09.15

Networking, registration and coffee.

09.15 – 09.30

Welcomes from Cass Business School and SportBusiness Group

09.30 – 10.00

Winner of SportBusiness Group 2010 Parliamentary Citizenship Awards - Bristol Rugby

10.00 – 11.00

Discussion one: The Changing role of CSR Moderator: Kevin Roberts (Editorial Director, SportBusiness Group) Panellists: Piara Powar (Director, Kick It Out), Dominic Reilly (Head of Marketing, Williams F1), Joe Griffin (Founder and Director, Blackbird Corporate Responsibility), Steven Day (Chief Executive, Fulham FC Foundation).

Panel Focus: The past eighteen months have seen CSR finally take its seat at the boardroom table. It is no longer seen as a fashionable fixation but now plays an increasingly important role in the way companies think and act, becoming part of brand DNA and growing ever closer to the heart of sponsorship and marketing programmes. Rather than protecting brands and properties it can now be used to build them. We discuss the relationship between sports and CSR, challenging assumptions and looking to future trends.

11.00 – 11.30

Coffee

11.30 – 12.15

Case Study One – Brands and properties : NBA Cares with Toyota. With Q+A. (Max Hamilton, Senior Director for Business Development in EMEA, NBA)

12.15 – 12.45

Telling the world…Successfully communicating your CSR programme.

Effective communication is central to realising the brand and business potential of social responsibility initiatives. But it is a high risk area and can backfire with damaging consequences. Dealing with cynical elements of the media and an often distrusting public means communications require sensitive, intelligent handling. James Thellusson of Glasshouse Partnership draws of years of experience to deliver essential insights and a check-list of key actions.

12.45 – 13.00

1GOAL Campaign (Rupert E Daniels)

13.00 – 14.00

Lunch

14.00 – 14.30

Case Study Two – Brands and events: FIFA and FIFA World Cup 2010. (David Fowler, Strategic Projects Manager, FIFA). How FIFA’s multi-dimensional social projects will impact on the host country long after the final whistle of the 2010 World cup is blown.

14.30 – 15.30

Discussion Two: Relationships and building the perfect triangle Moderator: Stefan Szymanski (Professor of Economics, Cass Business School) Panellists: Jon Long (Head of Member Services, the ICC), Annabel Pritchard (Head of London 2012 Sponsorship, Deloitte), Wayne Morris (Community Manager, Premier Rugby) and Kai Muller (Senior Director International Sales, SPORTFIVE) and Mike Blackburn (Regional director for the North West, BT).

Successful sports-based social responsibility programmes depend on the strength of the triangular relationships between sports rights holder, sponsor brand and the selected beneficiary project. Our panel examines the potential stresses in those relationships and considers how sponsors and sports bodies identify, activate and communicate social responsibility programmes, assess their legacy at the point of delivery and how they really impact on corporate behaviour, performance and the way the world views a sponsor brand?

15.30 – 16.00

Break

16.00 – 16.15

The public and private partnership within sport (Stefan Szymanski)

16.15 – 16.45

Building partnership at the grassroots – Street Games - case study and Q and A. (Kerry McDonald, National Development Manager, StreetGames and Richard Moore, StreetGames Trustee / CEO and Founder, Capitalize).

16.45 – 17.15

Closing keynote – Making Sports teach the right lessons. John Amaechi (Former NBA basketball player, a New York Times best-selling author, consultant and psychologist).

17.15 – 18.30

Networking drinks

Speaker Biographies John Amaechi - Former NBA basketball player, a New York Times best-selling author, consultant John inspires, informs and charms audiences with his candour and wealth of international experience in sport, business and life. At the age of 17, when he first picked up a basketball, John was considered “too late to the game” and “not athletic enough” to have any chance of success in domestic sport, much less overseas.

Six short years later he became a “starter” in the National Basketball Association (NBA) for the Cleveland Cavaliers - the only un-drafted free-agent in the leagues history to start at the beginning of an NBA season.

Eleven years from first picking up a basketball, John became the first and only Britain to have a place in the U.S. Basketball Hall of Fame. John captained the England squad since his arrival to the team in 1997 and even in ‘retirement’ led the English Squad to Bronze in the 2006 Commonwealth Games in Melbourne. He has been part of two European championship teams and turned down a seven-year guaranteed contract from the most successful team in American Sports over the last decade, the Los Angeles Lakers. John is the only British player to have had a career in the NBA and was honoured as one of the NBA’s most improved players in 2000, showing an amazing ability to adapt and learn well into his career.

Since retirement from basketball, John has continued to pursue a PhD in psychology, recently coauthoring a paper on the subject of self-esteem, goal setting and personality. He is also well versed in the use and interpretation of various personality inventories and other psychometric testing platforms.

When in the UK, John is a current affairs and sports pundit for the BBC, ITV and SKY as well as a presenter on a range of radio and television programmes, including ITV’s ongoing “Britain on the Move” series and Channel 5’s weekly “Sport on Five”. He has just finished shooting a prime time BBC 2 programme called “The Speaker” that looks to find Britain’s best young speaker as well as inspiring youth across the UK to embrace the power of their voice.

In 2008 John became a sporting ambassador for Amnesty International and went to the 2008 Beijing Olympics with a dual purpose: to shed light on the Olympic promises and continuing human rights abuses in China, reporting his discoveries and daily interactions in his Beijing Legacy Blog; he also led the BBC’s coverage of basketball in the 2008 Beijing Olympics. By the end of 2008, John took a full Amnesty International Ambassador role covering the entire spectrum of human rights.

In addition to maintaining broadcast interests in the United States, he is currently the face of Sport England’s latest “Everyday Sport” campaign as well as an

Ambassador for the London 2012 Olympic Bid. He is now one of four people to be hold a post as a director for the London Organising Committee for the Olympic Games (LOCOG) Diversity Board that sets strategy for procurement, recruitment and standards for every employee, supplier and volunteer for the 2012 Olympic games effort.

He maintains a broad political interest and has met on several occasions with the leaders of all three major parties. More recently he has had meetings with Tony Blair and Gordon and Sarah Brown on issues of diversity within Britain and Britain’s role in world politics as pertains to issues of diversity and inclusion.

John is highly regarded for his ability to overcome adversity, including a life-threatening injury, in his quest for international success. He has made a habit of achieving the seemingly impossible in sports and life for more than a decade. Indeed, he has even been described as “a player with little innate physical talent, who rose to remarkable heights on the back of exceptional personal drive, terrific will and a tremendous goal-setting and life- planning strategy.”

He has first-hand knowledge of planning for your dream, setting goals and maintaining standards of achievement for the long haul. He understands motivation and personal development, the roots of success. Having lived in Continental Europe for four years before moving to America for a further ten, his international and crosscultural experience is immense and his formulas apply to an endlessly diverse clientele across Europe and the Americas.

David Fowler - Strategic Projects Manager, FIFA In his current role, David is responsible for managing projects on behalf of FIFA Marketing in the areas of sponsorship sales, rights delivery, event operations and event bidding, with a focus on driving value for FIFA and FIFA’s Commercial Affiliates.

He joined the Marketing Division of FIFA in July 2005 as Sponsorship Account Manager for Philips and Yahoo! Inc and during the 2006 FIFA World Cup, David managed the ticketing operation for FIFA’s Commercial Affiliates. Since then he has worked on several FIFA events in a marketing operations role.

Before joining FIFA he spent five years with Sponsorship Intelligence where he managed various sponsorship-related research and consulting projects for rights holders, sponsors and marketing agencies.

Stefan Szymanski - Professor of Economics, Cass Business School Stefan Szymanski is Professor of Economics at Cass Business School, which he joined in 2007

after previously working at Imperial College and London Business School. He specialises in the economics of business and sport and has written over 100 scholarly articles as well as six books (including most recently “Why England Lose” with Simon Kuper) and two edited books.

In 2009 he established the Sports Business Network at Cass which aims to undertake cutting edge research on the role of sport in society from the academic perspectives such as economics, psychology and law, so as to be resource for businesses, government and the third sector.

He has consulted to government departments and sports governing bodies on a variety of sports issues including competition policy and broadcast rights, the impact of 2012 games and the funding of grassroots sport in Europe.

In his current research he is focusing on the relationship between health, wellbeing and sports participation.

Annabel Pritchard - Head of London 2012 Sponsorship, Deloitte Annabel Pritchard is Head of London 2012 sponsorship at Deloitte, the largest sponsorship programme Deloitte has ever undertaken in the UK. She is responsible for the marketing and activation of Deloitte’s sponsorship of London 2012, ensuring that the Games provide a differentiated positioning for Deloitte amongst its clients, targets and its 12,000 people. The London 2012 programme also includes the award-winning Deloitte Disability Sport initiative and the Deloitte Ride Across Britain.

Previous to Annabel’s London 2012 role she was Deloitte’s Brand Manager. Working with her team, she was responsible for all elements of the firm’s brand strategy in the UK, including brand management, visual identity management and brand engagement.

Before joining Deloitte, Annabel was Corporate Brand Manager at The Chartered Institute of Marketing, where she relaunched CIM’s award-winning magazine, ‘the marketer’. During her time there, she developed CIM’s brand positioning, with the aim of setting the Institute apart as thought leaders in the marketing industry.

Prior to CIM, Annabel gained both professional services and FMCG sector experience working for brands such as PA Consulting Group and Nestlé

Dominic Reilly - Head of Marketing, Williams F1 Dominic graduated from Swansea University in 1989.

He spent the first seven years of his career in a variety of sales and marketing roles within the finance industry living and working in Hong Kong, Malaysia and the UK. He returned to the UK in 1996 when he joined the sports agency CSS Stellar as Business Development Manager.

At CSS Stellar he represented a variety of sports

properties such as the England Football Team the England Rugby Team as well as Williams F1.

In 2003 he joined Williams F1 and was promoted to Head of Marketing in 2008. During his career in sports marketing Dominic has raised over £200 million in sponsorship with leading blue chip companies including AT&T, Philips and Thomson Reuters. He continues to lead a team of sports marketing professionals at Williams F1 that are widely regarded as some of the most creative talents in the business.

Max Hamilton - Senior Director for Business Development in EMEA, NBA Max Hamilton joined the National Basketball Association (NBA) Europe, Middle East and Africa in June 2007, helping to establish the London office, which has grown to 33 people in the 3 years since.

Initially Max focused on driving NBA EMEA’s marketing strategy and managing the league’s events and marketing partnership relationships in the region, including EA Sports, adidas, Coca Cola and HP in his role as Marketing Director. Max has recently become Senior Director for Business Development in EMEA, where his mandate is securing partners for the newly launched NBA Partner Programme. Max is eagerly awaiting the official announcement of this years NBA Europe Live Tour schedule.

Before the NBA, the native Dublin born and avid Ireland, Liverpool and Boston Celtics fan spent time as a Client Service Director in the advertising industry, working with TBWA| nework in Hong Kong, Sydney and Australia.

James Thellusson - Founding Partner, Glasshouse Partnership James Thellusson is the founder of Glasshouse Partnership, a corporate communications agency, with a specialism in Sports and Corporate Responsibility.

In over 20 years in marketing and communications, James has worked on sports related programmes for clients such as G-14, Carling, Coca-Cola, Ericsson, Hutchison Telecom, Reebok and Visa International.

He is retained by Premier Rugby Limited to advise on corporate responsibility, community programmes and political communications. Before founding Glasshouse partnership, James was UK and EU MD at Cohn & Wolfe, a WPP global subsidiary. He trained & worked as a journalist in London and Paris and is a member of the Institute of Directors, Liberty and the Marketing Society.

Steven Day - Chief Executive, Fulham FC Foundation Steven has been Chief Executive of Fulham Football Club Foundation for almost 18 months. He is responsible for leading all of the football club’s charitable and community activities and also forms part of Fulham Football Club’s Senior Management Team.

The Foundation has shown significant improvements during his time as CEO. It currently engages over 35,000

young people each year and has grown in size with 35 employees and an annual turnover of almost £2m.

Prior to joining Fulham, he was Director of Community Development for the Harris Federation of South London Schools. He has also spent five years as PDM, leading the transformation of school sport across the London Borough of Merton. Steven has also acted as a consultant to Youth Sports Trust, worked for Sport England and a role within central Government.

Richard Moore - CEO & Founder Capitalize, StreetGames Trustee Richard has been at the forefront of the sport and entertainment marketing industry for over seventeen years and has developed strategic campaigns and implementation for a wide number of award winning sponsorships.

Richard formed Capitalize Ltd in 1995 aiming to invigorate the sport and entertainment industry and develop creative and sustainable campaigns with a marketing backbone for corporate clients. Capitalize has grown organically and today has a full-time staff team of 25 executives and a turnover of more than £4million per annum. Clients include some of the world’s best known brands including PUMA, Bacardi-Martini, RayBan, Standard Chartered Bank, Yamaha, Schroders and Carlsberg-Tetley to name but a few.

Richard was a founding director of ESA, the European Sponsorship Association, and has been credited with helping to build sponsorship as a crucial element of the marketing mix. As Chairman of ESA’s Training and Education Committee, Richard provided high quality and affordable training to all levels of staff interested in sponsorship.

Richard is the founding Chairman of Future Sponsorship, Europe’s leading conference for the sponsorship industry.

Richard lives in West London with his wife Louise and their three children. He is a competitive sailor and keen cyclist.

Kerry McDonald - National Development Manager, StreetGames Kerry McDonald is a member of the senior team leading the new StreetGames organisation. Kerry leads on business development and fundraising.

Kerry is a specialist in the field of sport and regeneration, with a wide portfolio of capital projects, fund raising appeals, and capacity building programmes. He was previously senior manager for Sport England, for over 10 years. He led Sport England’s work in the West Midlands on social inclusion and community development. Kerry also managed investment in over 50 major capital projects whilst with Sport England, and has extensive experience in working with the local authority sector, schools and education sector, and governing bodies of sport. Kerry

has also worked in the mainstream regeneration sector, leading the business development of a very successful regeneration company based in Birmingham, including design and delivery of complex capital projects and consultancy support to capacity build a large number of inner city organisations.

Piara Powar - Director, Kick It Out Piara Powar is director of Kick It Out, football’s equality and inclusion campaign. He was appointed as the campaign’s director in 1997, and has worked closely both with footballing authorities in the UK and across Europe through the Football Against Racism in Europe network. Piara is one of Europe’s leading equality campaigners, and has helped to establish Kick It Out as the UK’s authority on issues of diversity and discrimination within the footballing world. The annual One Game, One Community weeks of action in October will see all 92 professional clubs in England give their support to the campaign.

Mike Blackburn - Regional director for the North West, BT Mike was born in Workington, Cumbria and educated at Calday Grange Grammar School on the Wirral.

He is a graduate of the University of Leeds, where he successfully completed an Honours degree in Management Studies with Russian.

Mike has been in BT since 1992 and has had several different roles in BT Government Services. His current role is that of Director of Central Government & Home Affairs. His customers are all of the main departments of government and police forces in England. He lives in the North West and has been BT’s Regional Director for the North West since 2007. This role gives him the chance to support all of BT’s activities in the Region, both commercial and community based.

In June 2008 Mike was appointed as the Chair of Greater Manchester’s Commission for Economic Development, Employment and Skills. The Commission is one of a series of commissions being established as part of the changes in the governance of Greater Manchester and will support the work of the Greater Manchester Executive, concentrating initially on implementing Manchester’s Multi Area Agreement and the Manchester Economic Strategy. Mike has been a Trustee of NYAS since 2000. This is a National charity based in Birkenhead which gives socio-legal advice and advocacy support to children and young people.

Mike is Chair of governors at one of the new Manchester Academies, the Communication Academy, which will open in 2010. Mike is a member of the 4NW Regional Leaders Forum for the North West of England.

Mike is also a Director of Midas, Manchester’s inward investment agency and sits on the North West advisory board for the charity Business in the Community.

Mike is married and lives in Cheshire. He has 2 sons and a daughter.

Wayne Morris - Community Manager, Premier Rugby Wayne Morris is the Head of Community for Premier Rugby Limited, the umbrella organisation representing the strategic interests of the 12 Guinness Premiership clubs. His role is to orchestrate the strategy and delivery of PRL community work, including creating and delivering Premier Rugby’s central community programmes, ensuring the community network shares knowledge and best practice, and developing new partnerships with government and NGO stakeholders.

He has written for a variety of UK and international publications andis a media spokesman on a variety of sports media and marketing issues.

He has chaired and spoken at numerous international conferences including theInternational Olympic Committee’s Conference on Sport and New Media, the General Association of International Sports Federation’s SportAccord, the FT Sports Marketing Conference, Marketing Magazine Sports Marketing Conference, theAustralian Leaders in Sport Conference and various editions of Sportel in Monaco and Miami.

PRL community work involves approximately 110 FTE community development officers and delivers over 120,000 hours / 1,500 days of community work per season, and currently works with over 75 charitable, NGO, national or local government partners.

Kevin combines his role with SportBusiness Group with wide-ranging communications consultancy within sport.

Wayne previously played professional rugby for Pontypool and Bridgend and was capped by his country to A team level, he lives with his wife Michelle and their two children in Cheshire.

Jon Long heads up the Member Services and Corporate Affairs department at the International Cricket Council where he is part of the Senior Executive Team. After several years managing communications and media relations activity that included major events on five continents and team media management of the World XI, he has taken a lead role in developing ICC’s service offering to its Member federations and enhancing stakeholder engagement.

Kai Müller - Senior Director International Sales, SPORTFIVE International Kai Müller, born in 1970, joined the international sports agency SPORTFIVE in 2001 as part of a trainee programme which led him from sales activities for football club Hertha BSC and the company’s ticketing subsidiary to the international markets department.

Since starting to work in SPORTFIVE’s international business, Kai Müller has among others been responsible for the development of pan-European sponsorship packages in football and cooperations with diverse international sports associations. He was actively involved in planning and implementing the new Dextro Energy Triathlon ITU World Championship Series.

Before joining SPORTFIVE, Kai Müller had begun his career at the “Bund für Umwelt und Naturschutz” (association for the environment and nature conservation) after completing his studies of business administration in Germany and his MBA studies in the US.

Kevin Roberts - Editorial Director, SportBusiness Group Kevin Roberts is the Editorial Director of SportBusiness International which he helped launch in 1996. Since then he has overseen the development of the monthly magazine as well as Sportbusiness.com, the world’s leading on-line source of information about thebusiness of sport, and a specialist customer publishing service.

Kevin was previously a director of Plus Public Relations Ltd in the UK and cut his teeth in the business of sport in the early 1990s. As deputy director forcommunications at CPMA group, he was involved in projects including the 1991 Rugby World Cup, and the World Student Games.

Jon Long - Head of Member Services, International Cricket Council

From a social responsibility perspective he has been deeply involved in leading the ICC’s long-standing partnerships with UNAIDS, UNICEF and the Global Media AIDS Initiative that, as part of the ICC Centenary in 2009, has become the global THINK WISE campaign.

He also co-ordinates the ICC’s activation of its commitment to cricket’s Great Spirit which stretches from player education to an initiative to promote peace through cricket across the Indian subcontinent.

Jon has worked in sport throughout his career, supporting a number of small sports and editing football websites before joining the ICC in 2002. His current broad remit also includes research, education and training, anti-doping and sports science as well as leadership of several major strategic projects. A law graduate from the University of Nottingham, he has been based in Dubai since 2005 where he lives with his wife and two young children.

Joe Griffin - Founder and Director, Blackbird Corporate Responsibility Limited Joe Griffin, founder and Director of blackbird, holds an honors degree in Environmental Biology. He has worked in the field of corporate sustainability for over 12 years.

His career began with the independent sustainability organisation, The Environment Council assisting businesses with their corporate social responsibility (CSR) strategies. Joe worked directly with TXU Europe (now EDF Energy), KPMG and NatWest on a range of CSR communications and initiatives.

Joe moved to EMI plc to work in the global social

responsibility team where he was instrumental in developing the company’s award winning Social Responsibility programme achieving landmark results including global reductions in Carbon Dioxide of 50% against turnover and a 50% reduction in absolute water consumption. Joe also oversaw 4 public CSR reports and a groundbreaking project to redesign of CD packaging with the sustainable design school at Loughborough University.

Joe founded Blackbird in 2006 and has since advised many top brands on sustainability including Nickleodeon, All3Media, North One, Aegis plc, Grand Designs and Ultimate Travel Company.

Joe is a keen climber, competition mountain biker, fanatical cyclist and enthusiastic sports fan. He lives in the North Downs.

Benjamin Breeze, Bristol Rugby Community Development Manager Benjamin Breeeze is Community Development Manager at Bristol RFC. The Bristol Rugby Phoenix Project: Bright Sparks Programme was the recent winner of the SportBusiness Group 2010 Parliamentary Citizenship Awards. Bristol Rugby pipped Premiership sides Saracens, Bath Rugby and Northampton Saints to the top award after a panel of judges unanimously crowned their Phoenix Project: Bright Sparks Programme as the winner. The four clubs battled for the title after being named as category winners in the first round.

‘Bright Sparks’ is a social inclusion programme that utilises the highest quality rugby union skills, drills and games with team building and leadership workshops.

The aim is to attain rapport with and re-engage designated young people from schools in high risk areas back into the educational process. Working in partnership with organisations such as Avon Fire & Rescue Service, Avon & Somerset Police and SERCO Prisons, the programme provides young people with direct and tangible examples of how poor life choices will directly affect their lives.

A former Bristol player, Ben also played for Newport RFC, Newport Gwent-Dragons and won a Wales A cap and represented Wales at 7’s having previously represented England at 7’s.