SportBusiness Marketplace Directory 2012 by SportBusiness Group

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26/10/2011 16:07

WELCOME

Welcome to SportBusiness Marketplace 2011 Publishing Director: Philip Savage Design: Jessica Croome Production Assistant: Laura Head

During the course of business

island hopping to do the research.

members of the team at

Part of what makes the sports

SportBusiness are often found in

industry so vibrant and dynamic is

the offices of some of the major

the entrance of new players with

players in the business of sport –

new ideas and their own operating

sometimes even invited! Early in the

Production Manager: Craig Young

year we started a game of spot the

International Business & Sales Director: Stuart Lewis

report that copies have been seen

SportBusiness Marketplace Sales Manager: Chris Beadle Sales Executives: James Smith Hady Al-Malazi Alexandra Dziekonska Alex Solomon Dave Bull Alex Fontaine Published by: SBG Companies Ltd 33-41 Dallington Street London EC1V 0BB T: +44 (0) 20 7954 3515 F: +44 (0) 20 7954 3511 E: info@sportbusiness.com www.sportbusiness.com

Marketplace and I’m delighted to in the hands or at least offices of some pretty influential people.

style. Here’s hoping more exotic destinations take a look at what sport can do to raise their profile and tourism revenues too. On a more sombre note, we are

The Maison du Sport in Lausanne

living through extraordinarily

is a big hangout for sport’s top

turbulent times in a continent

administrators and it was good

which plays host to many of the

to spot Marketplace in the offices

international bodies in sport.

of SportAccord and several of the

Barely a day goes by without news

international sport federations.

in Europe of banks collapsing and

We have photographic evidence

currencies on the slide. For those

of some of the big beasts of the TV sports rights world digesting the book at Sportel and some of those responsible for some big events in were also observed consulting our calendar.

of our clients and friends who are faced with these uncertainties we share your pain and are grateful for your continued support. I hope the coming year will bring

This is all very nice for our egos

some much needed stability. As

Images by: Getty Images Sport

but it does also prove the value

the Chinese would say, living in

of Marketplace and the recognition

“interesting times” is indeed a

Printed in the UK by: Pensord Press Ltd, www.pensord.co.uk

it has in the industry. We work hard

curse although an Olympic year

to get the directory into the hands

is never likely to be boring.

Fulfilment & Distribution: Accelero Direct Ltd, www.accelerodirect.com

of the right people so that our advertisers get the value they

Let’s hope we thrive together in 2012.

are hoping for. So, if you are looking for contacts, suppliers and partners in the business of sport, using Marketplace as your guide puts you in great company.

The paper used within this publication has been sourced from Chain-of-Custody certified manufacturers, operating within international environmental standards, to ensure sustainable sourcing of the raw materials, sustainable production and to minimise our carbon footprint.

We’re delighted to include a new

Phil Savage

section this year on the Caribbean

Publishing Director

and not just because I had to go

SportBusiness

contents

intelligence

Welcome

Calendar

Media

Brands & Marketing

Events

Destination London

AGENCIES

Advertising, PR & Sales

Consultancy

Design, Licensing & Branding

Digital & Web Design

Photo & Video

Research & Evaluation

Sports Marketing & Sponsorship

Capital Projects

Architects, Construction & Engineering

100

Service & Equipment Providers

102

Ticketing, CRM & Smart Cards

104

Cities, Travel & Tourism

106

Host Cities

107

Hotels

110

Logistics: Rail/Coach/Air

112

Sports Travel Management

116

Tourist Boards

118

Destination London

122

Attractions

123

Hospitality

125

Venues

127

Education & Training

131

Education & Training

132

Recruitment & Career Development

135

137

Events

138

Conferences, Exhibitions & Venues

140

Event Management & Corporate Hospitality

152

Facilities & Training Centres

157

Media

158

Data & Information Suppliers

164

Media Owners

169

New Media

173

Professional Services

174

Athlete Management

176

Insurance & Risk Management

182

IT, Software & Technology

187

Lawyers

191

Management Consultants

193

Properties

194

Federations & Governing Bodies

196

Rights Holders

205

Sports Television

206

Distribution Companies & Syndicators

209

Production Companies

217

Service & Equipment Providers

221

Country Listings

228

Asia

233

Argentina

248

Trinidad and Tobago

254

China

298

Poland

324

Turkey

336

Index

CALENDAR 2012 – 2015

JANUary 2012

Date

Sport

Event

City

Country

1 – 11

Water Polo

Men's & Women's European Championships

Eindhoven

Netherlands

2 – 10

Tennis

Qatar ExxonMobil ATP Open

Doha

Qatar

3 – 10

Tennis

WTA Tour commences

Brisbane

Australia

6–8

Skating

ISU European Speed Skating Championships

Budapest

Hungary

13 – 22

Olympics

Youth Olympic Winter Games

Innsbruck

Austria

16 – 29

Tennis

Australian Open

Melbourne

Australia

17 – 28

Handball

EHF Mens' Euro

17 – 21

Korfball

IKF Europa Cup 2012 Final

21 – Feb 12

Football

African Cup of Nations

23 – 29

Skating

ISU European Figure Skating Championships

Sheffield

26 – 29

Action Sports

ESPN Winter X Games

Aspen

USA

28 – 29

Skating

ISU World Sprint Speed Skating Championships

Calgary

Canada

28 – 29

Cycling

UCI Cyclo-cross World Championships

Koksijde

Belgium

Ice Hockey

NHL 59th All Star Game

Ottawa

Canada

28 – 5 Feb

Field Hockey

20th Women's Champions Trophy

Rosario

Argentina

Getty Images Sport

Serbia Warsaw

Poland Gabon/ Equatorial Guinea

February 2012

Date

Sport

Event

City

Country

Luge

FIL World Luge Championships

Altenberg

Germany

1–5

Squash

WSF U21 World Cup

Chennai

India

Rugby Union

Six Nations 2012 tournament commences

Paris

France

4–9

Archery

World Archery Indoor Championships

Las Vegas

USA

American Football

Super Bowl XLVI

Indianapolis

USA

Tennis

Davis Cup 1st round

17 – 19

Skiing

Ski Flying World Championships

Vikersund

Norway

20 – 26

Aquatics

FINA Diving World Cup

London

NASCAR

Daytona 500

Florida

USA

27 – 11 Mar

Biathlon

IBU World Championship

Ruhpolding

Germany

19 – 26

Skiing

FIS Nordic Junior World Ski Championships

Erzurum

Turkey

29 – Mar 9

Skiing

FIS Alpine Junior World Ski Championships

Rocarraso

Italy

Various

Getty Images Sport

MARCH 2012

Date

Sport

Event

City

Country

5-18

Tennis

BNP Paribas Open

Indian Wells

USA

9-11

Athletics

IAAF World Indoor Championships

Istanbul

Turkey

13-16

Horse Racing

Cheltenham Festival

Cheltenham

17-25

Curling

World Women's Championship

Lethbridge

Canada

Motor Racing

Australian Grand Prix

Melbourne

Australia

22-Apr 1

Skiing

FIS Snowboard Junior World ChampionshipsÂ

Sierra Nevada

USA

Motor Racing

Malaysia Grand Prix

Kuala Lumpur

Malaysia

25 - 1 Apr

Table Tennis

World Table Tennis Team Championship

Dortmund

Germany

28-1 Apr

Cycling

UCI Track World Championships

Melbourne

Australia

Horse Racing

Dubai World Cup

Dubai

UAE

Netball

ANZ Championship commences

Various

Australia

31 - 8 Apr

Curling

World Men's Curling Championship

Basel

Switzerland Getty Images Sport

APRIL 2012

Date

Sport

Event

City

Country

2-8

Golf

US Masters

Augusta

USA

Baseball

MLB Season commences

Florida

USA

Cricket

IPL Series commences

Various

India

6-7

Skating

ISU World Synchronized Skating Championships

Gothenburg

Sweden

Horse Racing

Grand National

Aintree

Motor Racing

Chinese Grand Prix

Shanghai

China

Motorcycle Racing

MotoGP Grand Prix season starts

Doha

Qatar

17-21

Badminton

European Championships

Karlskrona

Sweden

17-22

Triathlon

ITU Long Distance Triathlon World Championships

Eilat

Israel

21- 7 May

Snooker

Betfred.com World Snooker Championships

Sheffield

Motor Racing

Bahrain Grand Prix

Bahrain

GCC

Marathon

Virgin London Marathon

London

27-28

Boxing

World Series of Boxing Team Championships

TBA

28 - 13 May

Ice Hockey

IIHF World Championship

Helsinki and Turku

Finland

Getty Images Sport

MAY 2012

Date

Sport

Event

City

Country

4–6

Rowing

2012 Samsung World Rowing Cup I

Belgrade

Serbia

4 – 20

Ice Hockey

IIHF Ice Hockey World Championship

Helsinki/ Stockholm

Finland/ Sweden

Football

FA Cup Final

London

5–7

Cycling

Giro d'Italia commences

HerningHorsens

Denmark

Football

Europa League Final

Bucharest

Romania

11 – 13

Basketball

Euroleague Basketball Final Four

Istanbul

Turkey

Athletics

IAAF World Race Walking Cup 2012

Saransk

Russia

15 – 31

Aquatics

European Diving Championships

tbc

Football

Champions League Final

Munich

Germany

Rugby Union

Heineken Cup Final

Twickenham

21 – 3 Jun

Boxing

AIBA Women's World Boxing Championships

Qinhuangdao

China

21 – 27

Sport Business

SportAccord Convention

Quebec

Canada

24 – 27

Cycling

UCI BMX World Championships

Birmingham

25 – 26

Boxing

World Series of Boxing Individual Finals

TBA

25 – 27

Rowing

2012 Samsung World Rowing Cup II

Lucerne

Switzerland

Motor Racing

Monaco Grand Prix

Monte Carlo

Monaco

27 – Jun 10

Tennis

Roland Garros (French Open Championships)

Paris

France

Getty Images Sport

JUNE 2012

Date

Sport

Event

City

Country

3 – 17

Aquatics

14th FINA WORLD MASTERS CHAMPIONSHIPS

Riccione

Italy

Football

UEFA Euro 2012 commences

various

Poland/ Ukraine

Motor Racing

Le Mans 24 hr

Le Mans

France

14 – 17

Golf

US Open

Daly City

USA

Horse Racing

Royal Ascot

Ascot

25 – 8 Jul

Tennis

Wimbledon All England Lawn Tennis Championships

London

tbc

Volleyball

FIVB Beach Volleyball World Cup Final

tbc

15 – 17

Rowing

2012 Samsung World Rowing Cup III

Munich

Germany

15 – 20

Fencing

European Fencing Championships

Legano

Italy

16 – 22

Multi Sport

Asian Beach Games

Haiyang

China

Motor Racing

Canadian Grand Prix

Montreal

Canada

23 – 2 Jul

Canoeing

ICF Wildwater Canoeing World Championships

La Plagne

France

Motor Racing

European Grand Prix

Valenica

Spain

25 – Jul 1

Basketball

FIBA Diamond Ball for women

TBC

27 – 1 Jul

Athletics

European Championships

Helsinki

Finland Getty Images Sport

JULY 2012

Date

Sport

Event

City

Country

Cycling

Tour de France Grand Depart

Liege

France

Football

UEFA Euro 2012 Final

Kiev

Ukraine

Yacht Racing

Volvo Ocean Race projected finish

Galway

Republic of Ireland

4–8

Dragon Boat

Club Crew World Championships

Hong Kong

6–8

Rugby Union

Rugby-7 European Championship 2012

Odense

Denmark

Motor Racing

British Grand Prix

Silverstone

Baseball

All Star Game

Kansas City

USA

13 – 22

Softball

ISF Women's World Championships

Whitehorse

Canada

14 – 19

Archery

World Archery Field Championships

Val d'Isere

France

14 – 20

Gymnastics

Eurogym

Coimbra

Portugal

14 – 22

Orienteering

World Orienteering Championships

Lausanne

Switzerland

19 – 22

Golf

British Open

Royal Lytham St Annes

20 – 27

Squash

World Masters Championships

Birmingham UK

21 – 24

Basketball

ICF Canoe Marathon World Championships

TBC

Motor Racing

German Grand Prix

Hockenheim

Germany

27 – 12 Aug

Multi Sports

London 2012 Olympic Games

London

Motor Racing

Hungarian Grand Prix

Budapest

Hungary Getty Images Sport

AUGUST 2012

Date

Sport

Event

City

Country

9 – 12

Golf

US PGA Championship

Kiawah Island Resort

USA

14 – 19

Rowing

World Rowing Championships

Plovdiv

Bulgaria

14 – 19

Archery

World Archery Field Championships

Val d'Isere

France

Football

English Football League season commences

Various

Rugby League

Carnegie Challenge Cup Final

London

27 – 9 Sep

Tennis

US Open

New York

USA

29 – 9 Sep

Multi Sports

London 2012 Paralympic Games

London

29 – 9 Sep

Cycling

UCI Mountain Bike and Trials World Championships

Saalfelden

Austria

Getty Images Sport

SEPTEMBER 2012

Date

Sport

Event

City

Country

Rowing

European Championship

Varese

Italy

Rugby Union

Premiership Season commences

Twickenham

1-8

Kickboxing

WAKO World Junior Championships

Castlebar

Ireland

Motor Racing

Belgian Grand Prix

Spa

Belgium

5-9

Canoeing

ICF Canoe Polo World Championships

Poznan

Poland

Motor Racing

Italian Grand Prix

Monza

Italy

Sport Climbing

IFSC World Championships

Paris

France

14-16

Canoeing

ICF Dragon Boat World Championships

Milan

Italy

15-19

Cycling

UCI World Championship

Heerlen

Netherlands

18-Oct 7

Cricket

ICC World Twenty20

20-26

Shooting Sport

ISSF World Cup Final

Maribor

21-23

Table Tennis

Women's World Cup

TBA

21-23

Canoeing

ICF Canoe Marathon World Championships

Rome

Italy

22-23

Archery

Archery World Cup Final

Tokyo

Japan

Motor Racing

Singapore Grand Prix

Singapore

Marathon

Berlin Marathon

Berlin

Germany

28-30

Golf

Ryder Cup

Medinah

USA

28-30

Table Tennis

Men's World Cup

TBA

Getty Images Sport

Sri Lanka Slovenia

OCTOBER 2012

Date

Sport

Event

City

Country

5-13

Fencing

World Team Championships

Kiev

Ukraine

Rugby League

Super League Grand Final

Manchester

6-7

Cycling

UCI Mountain Bike Marathon World Championship

Ornans

France

Motor Racing

Japanese Grand Prix

Suzuka

Japan

Rugby Union

Bledislow Cup Three Match Series

Various

Australia

10-14

Cycling

2012 Tour of Beijing (UCI WorldTour)

Beijing

China

17-21

Table Tennis

European Table Tennis Championships 2012

Herning

Denmark

Motor Racing

Korean Grand Prix

Yeongam

S Korea

18-20

Gymnastics

European TeamGym Championships

Aarhus

Denmark

20-22

Triathlon

2012 ITU Triathlon World Championship Series Final

Auckland

New Zealand

21-27

Kickboxing

WAKO European Championships

Ankara

Turkey

22-28

Tennis

WTA Tour Championships

Istanbul

Turkey

Motor Racing

Indian Grand Prix

New Delhi

India Getty Images Sport

NOVEMBER 2012

Date

Sport

Event

City

Country

Motor Racing

Abu Dhabi Grand Prix

Yas Marina Circuit

Abu Dhabi

Marathon

New York Marathon

New York

USA

5-11

Tennis

STP World Tour Finals

London

Horse Racing

Melbourne Cup

Melbourne

Australia

Yacht Racing

Vendee Globe commences

Les Sables d'Olonne

France

Motor Cycling

MotoGP season final

Valencia

Spain

Motor Racing

US Grand Prix

Austin

USA

21-25

Karate

World Championships

Paris

France

Swimming

European Championship (25m)

Chartres

France

22-25

Table Tennis

World Team Cup

Dubai

UAE

23-25

Cycling

UCI Indoor World Championships

Aschaffenburg

Germany

Motor Sport

Brazilian Grand Prix

Sao Paolo

Brazil Getty Images Sport

DECEMBER 2012

Date

Sport

Event

City

Country

1-9

Field Hockey

34th Men's Champions Trophy

TBA

Australia

3-10

Boxing

AIBA President Cup

3-16

Handball

EHF European Women's Euro

Various

Netherlands

6-9

Kickboxing

Pan-American Championships

Parana

Brazil

8-18

Football

FIFA Club World Cup

Various

Japan

12-16

Aquatics

World Swimming Championships (25m)

Istanbul

Turkey

13-21

Squash

Women's World Open

Cricket

Boxing Day Test

Melbourne

Australia

3-24

Sailing

European Championships Finn

Scarlino

Italy

TBA

Cayman Islands

Getty Images Sport

CALENDAR 2013

Date

Sport

Event

City

Country

Feb

Cricket

Women's Cricket World Cup

Feb

Multi sport

Winter Universiade

Maribor

Slovenia

May

Ice Hockey

IIHF World Championship

Helsinki/ Stockholm

Finland/ Sweden

Jun

Rugby Union

IRB Rugby World Cup Sevens

Moscow

Russia

Jun/Jul

Multi sport

Mediterranean Games

Volos-Larissa

Greece

Jul/Aug

Aquatics

15th FINA World Championships

Barcelona

Spain

Jul/Aug

Multi sport

World Games

Cali

Columbia

Aug

Athletics

14th IAAF World Chamionships in Athlectics

Moscow

Russia

Aug

Multi sport

Summer Universiade

Kazan

Russia

Aug

Netball

IFNA Congress and U21 Championships

Glasgow

Sep

Volleyball

European Volleyball Championship

Various

Denmark

Sep

Canoeing

World Canoe Marathon Championships

Copenhagen

Denmark

Sept

Yacht Racing

34th Americas Cup

San Francisco

USA

Oct

Multi sport

SportAccord Combat Games

St Petersburg

Russia

Oct

Tennis

WTA Championships

Dec

Multi sport

South East Asian Games

Singapore

India

Getty Images Sport

CALENDAR 2014

Date

Sport

Event

City

Country

Feb

Multi sport

Sochi 2014 Winter Olympic Games

Sochi

Russia

Mar

Paralympic

Sochi 2014 Paralympic Winter Games

Sochi

Russia

May

Ice Hockey

IIHF World Championship

Minsk

Belarus

Jun

Football

FIFA World Cup

Various

Brazil

Jun

Cricket

Asia Cup

Various

Sri Lanka

Jul

Multi sport

Commonwealth Games

Glasgow

Aug

Basketball

FIBA World Championships for Men

Various

Spain

Aug

Multi sport

Youth Olympic Games

Nanjing

China

Aug

Equestrian

FEI World Equestrian Games

Caen

France

Sep

Golf

Ryder Cup

Gleneagles

Scotland

Oct

Multi sport

Asian Games

Incheon

S Korea

Dec

Aquatics

12th Fina World Swimming Championships (25m)

Catania

Italy

Getty Images Sport

CALENDAR 2014

CALENDAR 2015

Date

Sport

Event

City

Country

Feb

Cricket

ICC Cricket World Cup

Various

Australia/ New Zealand

May

Ice Hockey

IIHF Ice Hockey World Championship

Prague/ Ostrava

Czech Republic

Jul

Multi Sport

Pan American Games

Toronto

Canada

Aug

Athletics

IAAF World Athletics Championships

Beijing

China

Sep

Rugby Union

IRB Rugby World Cup

Various

CALENDAR 2015

Getty Images Sport

TAKE OUT OUT ATAKE SEASON TAKE OUT A SEASON TICKET A SEASON TICKET TICKET

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157 • ISSUE No. 165

06.10 03.11

JORDAAN FROSTAD DANNY KNUT

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157 • ISSUE No. 173

06.10 11.11

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“SportBusinessand International is a highly-respected ➜ Comprehensive reliable data ‘SportBusiness International is the Economist and Newsweek magazine for its in-depth insight, information and analysis ➜‘SportBusiness Exclusive discounts products International is the Economist combined for those in on theSportBusiness sports industry. A must and readNewsweek for of the global sport sector. A great publication for anyone potentialfor companies to invest in the industry.’ combined those inlooking the sports industry. A must read for that calibrates the future development of the world’s major Chris Guinness, CSI International – CEO, IMG -to Senior Vice potential companies looking invest inPresident the industry.’ ‘SportBusiness is the Economist and Newsweek deals and intelligence reports within the business of sport.” Business Development & Acquisitions combined for those in the sports industry. A must read for Chris Guinness, CSI – CEO, IMG Senior Vice President - Laurent Colette, Marketing Director, FC Barcelona Business Development & looking Acquisitions potential companies to invest in the industry.’

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157 • ISSUE No. 165

SportBusiness International

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03.11 165 • 06.10 • Issue No. 157

Insightful comment on on media, andand events ➜ ➜Insightful comment media,marketing marketing events

JORDAAN LENZ DANNY BRIAN CARMELO EZPELETA

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SportBusiness International pulls together key stories from the four corners of the sporting world. It will help you identify opportunities that no other information source can. identify opportunities that no other information source can. SportBusiness International pulls together key stories ➜ ➜Exclusive interviews industryleaders leaders Exclusive interviews with with industry from the four corners of the sporting world. It will help you In-depth analysis of rights, rights, and revenues ➜ ➜In-depth analysis of values and revenues identify opportunities thatvalues no other information source can.

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Chris Guinness, CSI – CEO, IMG - Senior Vice President Subscribe for just £279 Subscribe for just £247 Business www.sportbusiness.com/sbimp2012 Development & Acquisitions Online: Online: www.sportbusiness.com/sbi sbi-af Subscribe for £247 Phone: +44 (0)just 20 7954 3514 and quote 12MVS/MP Phone: +44 (0)20 7954 3514 Online: www.sportbusiness.com/sbi sbi-af Subscribe for just £247 Phone: +44 (0)20 7954 3514 Online: www.sportbusiness.com Phone: +44 (0)20 7954 4464 and quote 08JVS050

THE LEADING MAGAZINE FOR SPORTS BUSINESS PROFESSIONALS FP-march subs ad-id3-aw.indd 1

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THE LEADING MAGAZINE FOR SPORTS BUSINESS PROFESSIONALS THE LEADING MAGAZINE FOR SPORTS BUSINESS PROFESSIONALS

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21/2/08 15:10:54

MEDIA

THE TOP 10 MEDIA RIGHTS DEALS OF 2010-11 SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group reviews the most valuable rights deals signed in the last 12 months and looks at the value of the top sports in Europe in terms of rights fee spend and how important the investment of the pay-television giants is for sport. The United States dominates the league table of top 10 sport rights deals signed in the 12 month period since September 2010. The world’s largest media market contributed six of the top 10 rights deal, each worth over $1 billion. The popularity of American football in the US was highlighted by pay-television operator ESPN’s huge fee for Monday Night Football covering the period 2014 to 2021. The eight-year deal, worth

$1.9 billion a year, is a 73-per-cent increase on the $1.1 billion per year ESPN currently pays. The deal covers 17 regular season games per year and secures ESPN’s position as the cable channel with more NFL content than any other except for the league’s own NFL network. The US PGA tour’s estimated $4.5 billion nine-year extension with the CBS and NBC networks is understood to be a ‘modest’ increase on the previous contract, which

Top Ten Deals of 2010-11 Property

Sport

Territories covered

Duration

Buyer

NFL Monday Night Football

American Football

15.2bn

8 years

ESPN

US PGA Tour *

Golf

4.5bn

9 years

CBS and NBC

Olympic Games

Olympics

4.38bn

4 Games

NBCU

Pacific-12 Conference

College sports

3bn

12 years

ESPN and Fox

French Ligue 1

Football

France

2.79bn

4 years

Canal Plus and Al Jazeera

National Hockey League

Ice Hockey

2bn

10 years

ComcastNBCU

Campeonato Série A**

Football

Brazil

1.89bn

3 years

Globo

Australian Football League

Aussie Rules

Australia

1.3bn

5 years

Foxtel, Seven and Telstra

Big 12

College sports

1.17bn

13 years

Fox

FIA Formula One World Championship

Formula One

701

7 years

BBC and BSkyB

Based on the exchange rates on September 12: €1 = $1.37 / £1 = $1.59 / 1$ =A$0.96 Note: Deals covered from the period September 2010 to September 2011 *The US PGA Tour’s previous deal was reported to be worth $2.95 billion over six years, from 2007 to 2012. The new deal was done at modest increases. The $4.5 billion value has been calculated on this basis. The PGA does not reveal the value of its deals. **Deal value represents three-year deals from 2012 to 2014. Some of the deals between Globo and the clubs had been agreed for 2012 to 2015, but full details of these had not been confirmed at time of going to press.

MEDIA

was worth just under $500 million per year. Some experts cited the decline of US golfer Tiger Woods as the main factor for the rights fee hitting a plateau. The first of Comcast-NBCU’s two entries in the top 10 is its four-Games Olympics deal worth $4.38 billion. The deal represents only a small increase on the $2.001 billion the International Olympic Committee earned for its US rights from the NBC network for the 2010 and 2012 Games. The Pacific-12 Conference’s 12 –year deal with the ESPN and Fox networks is the most lucrative television deal in the history of US college sports at $250 million per year, putting it fourth in the overall list. The previous deal with Fox and ESPN was worth $60 million per year. The agreement includes American football, basketball and some

Olympic sports but allows the Pac-12 to hold back content for its own cable channel that it plans to launch. At number five, France’s domestic football league, the Ligue de Football Professionel, had the biggest rights deal outside of the United States at €2.04 billion. Pay-television operator Canal Plus will pay €1.68 billion, while Qatari satellite broadcaster will pay €360 million. The second entry in the top 10 for ComcastNBCU is its 10-year renewal of its rights for the National Hockey League, in a deal worth $2 billion, the biggest ever commercial deal for the NHL. The extension marked Comcast-NBCU’s first major deal since the cable operator officially acquired NBC Universal in January 2011.

The biggest deal in Latin America’s sports media rights history was Brazilian media group Globo’s club-by-club acquisition of teams that compete in the Campeonato Serie A, the top domestic football league. Globo’s total spend is understood to be around $630 million per year, up from the $250 million per year which was distributed evenly amongst the clubs in the current deal. Some of the deals announced so far have been for three years, and some for four years. The Australian Football League’s five-year deal, from 2012 to 2016, with pay-television operator Foxtel, commercial channel Seven and mobile operator Telstra, is worth A$1.253 billion (€949 million/$1.3 billion), made up of a combination

of cash (A$1.118 billion) and contra support. The fee is a 60-per-cent increase on the value of the current five-year deal. Number nine in the table is the second college sports rights deal in the top 10, with US pay-television broadcaster Fox Sports acquiring the exclusive cable television rights for the Big 12 Conference in a 13-year deal worth $90 million a year. Concluding the top 10 is the controversial seven-year Formula One deal in the UK, worth £441 million (€513 million/$701 million), up from the £210 million in the current deal. The deal will see some of the live coverage of the championship move exclusively to pay-television for the first time in the UK.

MEDIA Total spend on TV sports rights in top five European markets in 2011: $8.5bn 79

4.4

2.2

1.9

% of total spend on TV sports rights in top five European markets Rights fess for 2010 and 2012 Olympic deals annualised

EUROPEAN POWERHOUSES The major pay-television powerhouses in Europe have all continued to improve financial performance and grow their subscriber bases throughout the recession years and the appeal of top sport – especially the top domestic football leagues – has been one of the key reasons why customers haven’t churned out despite squeezed household incomes. The importance of domestic leagues to paytelevision operators is underlined by a key finding from SportBusiness Intelligence, that broadcasters in the top five markets in Europe – France, Germany, Italy, Spain and the UK – invest just over half of their annual sports rights spend in the domestic rights for the top football leagues in each market. Overall, football accounts for 79 per cent of the total spend on sports rights, dwarfing all other sports. Formula One is the second biggest sport, ranked amongst the top five sports in terms of revenue

spent in all markets, excluding the UK. Perhaps surprisingly, rugby union is the third biggest sport even though it isn’t considered a mainstream sport in three of the five markets. The Olympic Games, despite being a one-off event, attracts the fourth highest amount of revenue on an annualised basis. The UK is set apart from the other four markets because there is a greater diversity of sports which either attract big television audiences for free-toair broadcasters or act as subscriber drivers for pay-television companies. For example, football accounts for only 71 per cent of the total spend in 2011 – in other markets the proportion is higher (ranging from 76 to 90 per cent). But in the UK, in addition to the traditional big money earners like Formula One and the Olympic Games, a second tier of sports including rugby union, cricket, tennis and golf generates significant revenues.

UNDERSTAND THE SHIFTING TRENDS OF SPORTS MEDIA CONSUMPTION With technology driving the pace of change in the sports media industry faster than ever before, understanding how the media habits of sport consumers is changing across various platforms TV, internet and mobile - is important for all commercial stakeholders in sport – broadcasters and content buyers, sports federations, clubs, sponsors and brands. The first edition of this annual report by PERFORM, KantarSport and TV Sports Markets provides key data on the behaviour of sports fans and their media consumption in eight of the world’s biggest media markets, providing an understanding not only of general trends and consumption patterns across the globe but also the variations between different markets, making the report a must-have for any executive whose business is related to sports media coverage.

For more information, please contact: Paul Santos Tel: +44 207 954 3483 paul.santos@tvsportsmarkets.com www.sportbusiness.com/mediaconsumption-mp and quote 12514/MP

Global Sports Media Consumption Report 2011 Analysis of sports media consumption and preferences across eight of the world’s major markets

BranDS & MarkeTinG

Giving sponsors what they want: an extract from this yearâ&#x20AC;&#x2122;s survey of sponsorship decision makers Each year SportBusiness conducts the Sponsorship Decision-Makers Survey with SMG YouGov. Under a guarantee of anonymity, 50 sponsors representing $multiple-billions invested in sport once again agreed to share their thoughts. Their responses make fascinating reading as well as giving an insight into the investment decisions being made by some of the most committed funders of sport. The first area we seek feedback on is always sponsorship spend and after a flat 2010 the responses

How do you see your spend on sponsorship changing?

Decreasing 5% Increasing substantially 12%

Remaining constant 28% Decreasing substantially 0%

to the 2011 survey were revelatory. Overall spend is set to increase for 61% of sponsors in the sample with a further 28% expecting no reduction. Deflationary pressures on rights values also look set to ease with 44% prepared to spend more and a further 34% with the same budget as previously. Whether sports properties will be successful in leveraging fee increases from sponsors will depend in part on how they respond to the points made strongly elsewhere in the survey responses.

How do you see your rights acquisition budget changing, if at all, in the same time period?

Not applicable 6%

Decreasing 10%

Not applicable 7%

Increasing substantially 13%

Increasing 49%

Remaining constant 34%

Increasing 31%

Decreasing substantially 0%

BRands & maRketing

in previous years we have asked about activation mechanics to see what part sponsorship plays in the marketing mix. This year we asked sponsors to indicate whether the different ways of associating themselves with sport â&#x20AC;&#x201C; in-stadia, broadcast, online, print, direct marketing, retail marketing and social media â&#x20AC;&#x201C; had changed in relative importance. One might have predicted that online and social media would be of increasing importance to sponsors but a score of 91% is as close to unanimous as a survey of this type could get. Whilst responders were agreed that social media was more important, no such accord extended to other mechanics where the picture was much more mixed. hospitality in particular split the views of the panel as to its continued relevance. it is always interesting to tease out how brand marketers chose the sponsorship properties they do. We asked what was important to our sponsorship decision makers when it came to choosing particular sports properties. The choices were global reach, cSr and community reach, online reach and a strong connection with athletes. Separate responses were invited for each possibility.

online and social media 2010

2011

More important

75%

91%

Same

19%

Less important

not applicable

When making sports sponsorship decisions, how important do you think each of the following are to your decision? 1. Global reach of property

3. ability of property to reach an online audience 2010

2011

very important

38%

33%

important

38%

47%

neither important nor unimportant

23%

15%

neither important nor unimportant

13%

Unimportant

not at all important

2. ability of property to meet cSr objectives

very important

2010

2011

very important

27%

47%

important

58%

47%

4. opportunity to connect athletes with brand

2010

2011

2010

2011

10%

20%

very important

27%

64%

important

65%

58%

important

50%

24%

neither important nor unimportant

21%

16%

neither important nor unimportant

15%

Unimportant

not at all important

There were clear differences in the answers to this question from 2010. The global reach of the sponsorship property has diminished in importance down from 38% last year. The ability of a property to reach an online audience remains as important as last year but the biggest move is in the connection with athletes up 11%. as elsewhere, brands seem increasingly to value what athletes can bring to their campaigns. wHaT SPonSorS fEEl aBouT SPorT and SPonSorSHiP Sponsorship is one of those industries where some of the brands involved tend to moan about the amounts they pay and the value they get. So to dig into this discontent we asked “Do you think sport is doing enough to meet your needs in… z Social media; z access to athletes; z cSr and z access to media content

although anecdotal evidence would suggest otherwise, sponsors are broadly satisfied with the service they get although by definition the group is obviously pre-disposed to value sponsorship. it is always interesting to ask what lies behind responses to this kind of question: are sponsors happy or do they simply accept that there are limits to what sport can be expected to do on their behalf? The biggest gripe seems to be around access to athletes. This chimes with suggestions elsewhere that many sponsors resent the limited time they have to engage the stars with their brands. The flipside of this response is that sports which are able to foster new, media-friendly faces are likely to be rewarded. Satisfaction with access to media content among our sample seems high which is surprising given repeated calls from some to have more unofficial and social media-friendly content.

is sport doing enough to meet your needs? in social media (new question for 2011) 28%

absolutely 16%

probably Maybe

28% 16%

not really absolutely not Don’t know

10% 2%

BRands & marketing Finally, we asked a ‘blue-sky’ question to find out what was on the minds of our sponsors. The responses were revelatory. Some were very focused on the particular sports they had backed, but others had genuinely different and creative feedback. Among the highlights were: zz “Where are we heading? Are we sustainable?

Can we measure?” zz “How do small and medium-sized brands

achieve visibility and value for money from sports sponsorships?” zz “Consumer cut through and social media should be discussed.” zz “Solutions to the polarisation of spend in sport which leave some sports without investment.” zz “How can brands produce contents and new assets from the sponsorship?” zz “Integrating mobile technology to activate sponsorship.” Some conclusions Brands with the money to invest are in the driving seat in sport at the best of times: apart from the very largest properties, it is a buyers market. These are far from being the best of times and competition between sports properties and among agencies for sponsor’s budgets it intense. Two brief conclusions then from the survey data: zz For sports rights holders, you hold the key to connecting brands with athletes and on to consumers. It may not be easy and may require different contractual negotiations, but the clamour for access has increased over the past year and is likely to continue zz For agencies, brands will increase their spend with those who manage to translate sponsorship into activations that connect and engage consumers. Sponsorship activation has always been a creative business but, in turbulent economic times tangible results matter. SportBusiness is grateful to all our brands for contributing so freely to our survey. We are also indebted to SMG YouGov for their advice and facilitation. If you would like to register your interest in future surveys or learn more about our services for the sports marketing industry, contact Philip Savage, Publishing Director on +44 207 954 3430 or email me on phil.savage@sportbusiness.com

Access to atheletes (new question for 2011 Absolutely

19%

Probably Maybe

35% 5%

Not really

27%

Absolutely not Don’t know

12% 2%

Access to atheletes (new question for 2011 Absolutely

13%

Probably

41%

Maybe

17%

Not really

16%

Absolutely not Don’t know

7% 2%

Access to atheletes (new question for 2011 Absolutely

31%

Probably

28%

Maybe

21%

Not really

16%

Absolutely not

Don’t know

A NEW service from SportBusiness giving you actionable data and insight in the business of sports marketing including:  Who sponsors from main industry sectors  What they sponsor and what they pay  Renewal cycles for major sponsors and sports properties

Sports Marketing Frontiers is…  A searchable database of many 000s of deals with exportable reports  A weekly bulletin of news complete with context and analysis  A monthly newsletter with data driven insight  An annual survey & report into sponsorship decision makers  Your best source of insight and intelligence in world sports sponsorship

For full details and to request an information pack please visit sportbusiness.com/frontiers-mp or contact chris.beadle@sportbusiness.com

EVENTS

MAJOR EVENTS THE LIFEBLOOD OF THE SPORTS BUSINESS Major events are critical to the sports business. So why is there so little recognition of the role of event management? Events are the lifeblood of the multi-billion dollar global sports business. Without them there would be nothingâ&#x20AC;Ś. no tickets sold, no massive TV rights deals, no huge sponsorships to report. Events provide the stage on which sporting heroics are performed and the dramas, triumphs and tragedies of top level sport are played out in front of live audiences and millions more watching on televisions,. Major sports events grip the public imagination like little else. At the very top end of the scale, the world more or less stops during the Olympic Games and FIFA World Cup as we bask in an extended celebration of sport at its best. Elsewhere the impact is inevitably more polarised and localised but the fact remains that sports

events have become one of the few remaining truly shared experiences in an increasingly fragmented world. Over the years the scale and complexity of sports events has changed significantly. Todayâ&#x20AC;&#x2122;s major events have become massive projects which demand levels of leadership, management, creativity and innovation normally associated with running a world-leading corporation. It should, therefore, come as no surprise that planning and management techniques previously used in commerce and industry are increasingly being employed in event management. The reasons are plain to see. Sports events have become so much more than the events themselves.

EVENTS Bidding to host major events has itself become a major business sector. Programmes are planned and executed with all of the strategic guile of major political campaigns and national interests often determine that budgets are huge. The re-discovery that sports events can play a major role in creating or re-shaping perceptions of cities and nations has placed a premium on hosting major events. But winning the bid is no longer enough. Organising Committees, normally working in conjunction with governments, are anxious to make the most of their moments in the global spotlight. Consequently every effort is made to raise the bar and stage events which reflect the ambition of the hosts. The fervent desire is to be considered the best event everâ&#x20AC;Śuntil the next time. Naturally this has driven new levels of sophistication and professionalism within the event management sector, many of which are reflected in the pages of this special supplement. Estimates of the value of sports events are vast even when taken in isolation from the other major revenues streams of sport. The industry entertains more people than any other category of attraction; it employs tens of thousands of people across the globe and is certainly watched by a majority of the worldâ&#x20AC;&#x2122;s population each year on television. Yet for all its status the sports event industry goes almost unrecognised. It has no trade association, no recognised qualifications and no standard vocabulary. It appears on no financial analystâ&#x20AC;&#x2122;s charts and its major global players rarely make the pages of Forbes, Fortune or the Financial Times. Events have always played a vital part in the success of sport but recent years have seen a mushrooming in the number of competitions, leagues, championships, tours and games across the spectrum. Add to this events created by sponsors and a revival of some historic and traditional rivalries and the sector has clearly boomed. Even to the casual observer it is clear that the number of and attention given to sporting events has grown enormously. The drivers are, of course, sport itself but the proliferation of dedicated sports channels on television has also boosted growth. Put simply, sport sells newspapers and pay-TV subscriptions and delivers the eyeballs required by advertisers.

FUELLING GROWTH Sports events rights holders have grown used to an inexorable rise in event revenues and have benefited from a boom in the demand for their product. As events have attracted greater investment from sponsors their desire to entertain clients and put on a show that matches their brand ambitions have pushed up the level of complexity. Broadcasters who have paid richly for the right to televise sport are looking for a visual feast and fans expectations of value for the inflated prices of their tickets have also been raised. Event organisers have matched these demands with ambitions of their own. They put on more and more impressive shows and used the full portfolio of staging, lighting, media and venue technology currently available. Against the backdrop of higher risk it is vital that event organisers examine how they go about their business. Sports events have traditionally suffered from a number of factors which contribute to risk and there is a pressing need to consider whether there might be a better way. The first of these factors is the lack of understanding, experience and professional expertise among many of the initiators of sports events. Poor decision making at the outset can plague events throughout their lives and inevitably brings time and cost overruns. As events have a fixed delivery date, these errors are rectified by throwing more money at projects, having staff work around the clock or paying higher fees to contractors to ensure that the show actually goes on. The second factor arises from the very complexity of events themselves and the differing perspectives of the various stakeholders. For sporting bodies awarding events to cities or countries, there is a clear interest in certainty of revenues to meet their financial objectives and obligations. For the host city, region or country the interest may be much more to do with economic

impact, place branding or local employment. For event sponsors they need the hospitality, activation or product placement opportunities they have paid for and what works in the stadium may be at odds with the needs of broadcasters for a TV audience. A failure to reconcile these interests and agree a primacy of purpose can result in bitter wrangles and unmet expectations. Critically there is a tendency to reinvent every aspect of the event from scratch every time. While the larger properties have made efforts to transfer event knowledge between organising committees, the majority are content to give over a high degree of responsibility to local organisers. These in turn are determined to make their mark and keen to deliver on promises to award contracts to local companies. In combination these can produce a mentality of suspicion of anything which is not â&#x20AC;&#x2DC;invented hereâ&#x20AC;&#x2122; and a woeful amount of reuse of temporary facilities and equipment. Tendering rules are held up as a reason for this but the profligate use of resources that results is wasteful and expensive. This last tendency has also produced a position in the sports event management industry where there is very little standardisation. With every organiser inventing each aspect of their event, the use of standard techniques, approaches, materials, structures and terminology is practically non-existent. Granted there are differences between events but industries with far higher variability have found ways of achieving the gains of standardisation and they are available to sport too. Events are often judged to have been a success or failure on very subjective measures with no attempt made to capture lessons learned. Progress is monitored closely in the run up to and for the duration of the event but afterwards the emphasis is on shutting up shop as quickly as possible.

EVENTS MEASURING SUCCESS A count is kept, of course, of tickets sold, viewers of TV coverage, winnerâ&#x20AC;&#x2122;s medals etc. but this provides only one type of assessment. When events and competitions are sold to potential hosts, to sponsors and broadcasters and to the live audience they are promised an experience of a lifetime. But too often everyone moves onto the next event and little or no time is spent working out whether the event really delivered. Measurement is never the most sexy activity but it is vital to learn lessons, assess results and drive improvements. One difficulty is simply the range of stakeholders with varying objectives. An event brings together many different parties each of whom are involved for their own specific reasons and normally each will be expected to review how the event worked for them. Sponsors will not expect event organisers to assess the boost to their brand, neither will athletes need a report from organisers on their performance. The event organising team will, however, gain vital insights from understanding the experience of all parties. They will have planned to accommodate hospitality services, camera crews, medal ceremonies and VIP guests and should be keen to know whether each groups needs were met. One main stakeholder group often ignored in the afterglow of an event is the local community. They will have been promised that the disruption and expense of hosting will bring lasting benefits but typically the rights holder will move on and the organising committee will disband leaving locals to pick up the pieces. Studies will be done into legacy and great claims made but rarely will these really capture the experience of those directly affected.

Sports Event Bidding A strategic guide for bidders and sports property owners

Call +44 (0) 20 7954 3514 Email infoteam@sportbusiness.com www.sportbusiness.com/sports-event-bidding-mp Please quote 12140/MP

Destination london

An ‘Event-Full’ year! London has always been an iconic destination for event goers with its offer of a range of international sports staged every month of the year, but 2012 promises to be the ultimate sporting year! The eyes of the world are firmly set on London and the city is ready to put on one hell of a show. Here the Major Events team at the official promotional organisation for the capital London & Partners sum up what’s in store for the next twelve months and some of the sporting highlights that you can’t afford to miss. The UK’s capital is set to see one of its busiest years for major sporting events for over a decade with numerous world-class events taking place in London throughout 2012. Obviously the jewel in the sports crown will be the world’s most famous sporting event the Olympic and Paralympic Games but before and after the summer months London will of course still be hosting a raft of world-class sporting events. “2012 really is going to be an incredibly exciting time for London” says Iain Edmondson, Head of the Major Events team at London & Partners. “The Olympic and Paralympic Games are at the heart of next year’s activities but of course people shouldn’t forget the raft of the popular repeat sporting events which are here and ready to be enjoyed. Events such as the always popular NFL Season Games – which takes place every October at Wembley Stadium, then there’s the ATP Tennis which moved to London’s O2 Arena in 2009 and has seen incredible growth. And obviously add to that such sporting event royalty as the London Marathon and the Wimbledon Championships, and it really does mean London’s offering every sports fan an option to celebrate in 2012.” Edmondson adds: “Obviously we’re delighted as a city to be hosting so many sporting events next year, and the hard work of our major events team in making London such a mecca for sport was rewarded last month when London collected the Gold award for Sport City of the Year at the International Sports Event Management Awards 2011. It was such an honour to collect that award, as a team we’ve been working with many of the big sports federations and brands for a number of years but to be recognised in 2011 as the best global sports city was a real moment for us.” And when asked what will happen after the Olympics have left town – Edmondson confidently adds: “London wants to remain the leading sports

city. Over the last decade, London has transformed itself to become recognised globally as a leading city for major sporting events, and we’re determined to ensure it stays that way. “Since the 2012 Olympic and Paralympic Games bid was announced six years ago, we’ve been working hard to ensure that all the enhancements to our city leading up to the Games continue to be of benefit to both the international community and Londoners alike long after 2012. Winning the right to host the World Athletics Championships in 2017 in addition to London 2012 reinforces London’s position as a global leader for major sporting events and is testament to the investment we are demonstrating for the future of the capital and the lasting legacy of the Olympic Games.” He adds: “As well as World Athletics Championships in 2017 win, London has already won the bid to host major sporting events post-2012 including the 2013 UEFA Champions League Final, the 2013 ITU World Championship Series Triathlon Grand Final and the 2015 Canoe Slalom World Championships so things really are shaping up for what is going to be an exciting post-Games period too.” London has already won the bid to host major sporting events post-2012 including the 2013 UEFA Champions League Final, the 2013 ITU World Championship Series Triathlon Grand Final and the 2015 Canoe Slalom World Championships so things really are shaping up for what is going to be an exciting post-Games period too.” When asked about London’s sporting heritage at the 2011 SportAccord Convention the Mayor of London Boris Johnson highlighted his support of the sport business industry saying: “London is rich in sporting heritage and is a natural backdrop for successful, profitable international sports events. It already boasts some of the world’s most iconic sports arenas and our new state of the art 2012 sports venues are steadily being delivered ahead of schedule. The best Games legacy for London would be to welcome many more major events to our capital.”

So what can you look forward to as a sports fan next year? Here we take a look a just a few of the sports highlights taking place next year: Calendar of London 2012 sports: JANUARY

10 – 17th

Gymnastics Olympic Qualifier

The O2 Arena

FEBRUARY

21 – 26th

UCI Track Cycling World Cup

Olympic Park Velodrome

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

20 – 26th

FINA Diving World Cup

Olympic Park Aquatic Centre

25th

Six Nations Rugby – England v Wales

Twickenham Stadium

3 – 12th

British Swimming Championships

Olympic Park Aquatic Centre

17th

Six Nations Rugby – England v Ireland

Twickenham Stadium

31st

National Lottery Olympic Park Run

East London / Olympic Park

7th

The Oxford and Cambridge Boat Race

Putney to Mortlake

18 – 22nd

FINA Synchronised Swimming Olympic Qualifier

Olympic Park Aquatic Centre

18 – 29th

ISSF Shooting World Cup

Woolwich Royal Artillery Barracks

22nd

Virgin London Marathon

City Wide

2 – 6th

LOCOG Hockey International Invitational

Olympic Park Hockey Centre

2 – 6th

ITF 3 Event (Wheelchair Tennis)

Eton Manor

4 – 7th

British Universities & Colleges Sport Championships

Olympic Stadium

8th

London Disability Grand Prix

Olympic Stadium

12 – 13th

IRB Rugby World Sevens

Twickenham Stadium

18 – 20th

Rugby Heineken Cup

Trafalgar Square

19th

Rugby Heineken Cup Final

Twickenham Stadium

11 – 17th

AEGON International Tennis

Queens Club

18 Jun – 1 Jul

The Championships – Wimbledon

All England Club, Wimbledon

21 Jun – 9th Sep

London 2012 Festival

Various

4 – 5th

London Youth Games (finals weekend)

Crystal Palace

7 – 15th

Big Dance

Various

24 – 25th

Aviva London Grand Prix (Samsung Diamond League)

Crystal Palace

27th

Olympic Opening Ceremony

Olympic Park

27th Jul – 12th Aug

Olympic Games

Various

14th

Olympic Athletes Parade

Olympic Park

29th

Paralympics Opening Ceremony

Olympic Park

29th Aug – 9th Sep

Paralympics Games

Various

SEPTEMBER

22 – 23rd

The London Triathlon

ExCeL London

OCTOBER

TBC

NFL International Series game

Wembley Stadium

26 – 27th

Relentless Freeze Festival 2012

Battersea Par

NOVEMBER

20 – 27th

ATP World Tour Final

The O2 Arena

TBC

Autumn Rugby International

Twickenham Stadium

DECEMBER

30th Nov – 4th Dec

AEGON Masters Tennis

Royal Albert Hall

Destination london Think you know all of London’s sporting events – think again…here are just a few of the quirky sporting events taking place in London London Chessboxing Show – 10th March 2012 Chessboxing brings together the physical training, dedication and agility required in boxing with the strategic, forward-thinking and concentration skills required for chess. Players of chessboxing combine a boxing training session with a chess challenge. Each session starts with warm up exercises, stretching, boxing technique and bag and pad-work, then during regular three to five minute recovery periods, competitors either play chess or tackle some tactics training. http://londonchessboxing.com/ Great Spitalfields Pancake Race, Spitalfields – mid-February 2012 (day before lent) Annual sponsored race where teams of four in fancy dress race up and down Dray Walk next to the Old Truman Brewery in historic Spitalfields for charity. Winners of the race receive the coveted engraved frying pan.Old Truman Brewery, 91 Brick Lane, Spitalfields E1 6QL

Peter Pan Swim – Serpentine Lake in Hyde Park on 25th December 2012 Taking place on Christmas morning, this event dates back to 1864 when the author of the children’s classic, J M Barrie, presented the Peter Pan Cup. Dozens of men and women plunge into the Serpentine in Hyde Park to swim the 100 yards in temperatures just above freezing to spectators cheering on the banks. Only members of the Serpentine Swimming Club may take part in the race. Kite Festival – mid June 2012 With around 25,000 bike and kite lovers in attendance, the Blackheath Bike and Kite Festival is packed full of high drama from professional kite flying displays with competitors from around the world. The festival also features plenty of activities for children and young people with slaloms, slow races and limbos.

For more information on Sporting events in London go to www.visitlondon.com/events/sport/

There is a dedicated Major Events team within London & Partners â&#x20AC;&#x201C; the official promotional organisation for London. Find out how you can work with us. londonandpartners.com/events

SPORT CITY OF THE YEAR 2011

MAJOR EVENTS STRATEGIC PARTNERS:

ME SportBusiness Marketplace AD.indd 1

11/11/2011 12:49

New now edition le availab

The annual publication for brands, agencies and rights holders returns with twenty brand new sponsorship case studies from around the world. Case studies include: • • • • • • • •

Castrol & FIFA World Cup EDF & Swimming Pfizer Canada & Canadian Paralympics Team The UEFA Champions League Trophy Tour presented by UniCredit Stats & New York Life introduce ‘New York Life Protection Index’ for NFL QBE European Operations & Premiership Rugby Total Argentina & Boca Juniors Etihad & Manchester City Football Club

For full details or to order your copy please visit sportbusiness.com/sponsorship-works-mp or call us on +44 (0) 207 954 3514. Quote 12170/MP

CATEGORY LISTINGS

AGENCIES Sector Contents 56

Consultancy

Design, Licensing & Branding

Digital/Web Design

Photo & Video

Research & Evaluation

Sports Marketing & Sponsorship

Havas Sports & Entertainment is the global brand engagement agency of the Havas Group. Our 30 offices in 20 markets deliver strategically sound creative solutions based on insight, experience and a deep understanding of what binds people together into communities: shared passions. Since we’re fans in our own right, we know exactly how we’d like to be communicated with, be this through sponsorship, branded content, social networks, live brand experiences…We recommend the right solutions to ensure ongoing meaningful relationships with brands’ current and future fans.

fans. passions. brands.

Havas Sports & Entertainment 2 allée de Longchamp 92281 Suresnes France Jérôme de Chaunac, Global COO t. +33 (0)1 58 47 82 66 e. jerome.de-chaunac@havas-se.com Havas Sports & Entertainment UK 1 Bedford Avenue, 5th Floor London, WC1B3AU United Kingdom Keith Impey, CEO, Havas Sports & Entertainment UK t. +44 207 759 2049 e. keith.impey@havas-se.com www.havas-se.com www.facebook.com/havas.se www.twitter.com/havas_se

Snickers Urbania - Mexico 2010

Advertising, PR & Sales

Snickers Urbania - Mexico 2010

fans. passions. brands. fans. passions. brands.

AGENCIES

Founded in 1991, Havas Sports & Entertainment (HS&E) now boasts 30 offices in 20 markets around the globe, with several more slated to open in 2012. From humble beginnings as a one-off independent sports and lifestyle marketing agency based in Paris, France, a period of organic growth and carefully selected agency acquisitions has allowed us in less than 5 years, to double our size and our global footprint, making us one of the fastest growing agencies in the world. Today, Havas Sports & Entertainment is recognized as the brand engagement agency of the Havas Group, working with blue chip companies on a global basis, to leading national brands on a per market/multi market basis. Our teams around the world deliver strategically sound creative solutions based on insight, experience and a deep understanding of what binds people together into communities: shared passions. As part of the agency’s ongoing commitment to evolve and contribute to the sporting world, HS&E is gearing up for the fourth edition of its proprietary event, the Global Sports Forum Barcelona (GSFB). This coming March, organizing committees, sports sponsorship practitioners, politicians, rights holders,

agencies, internationally celebrated athletes and brands from around the world will gather together to discuss the topic, “What’s next in sports?” Lucien Boyer, CEO of HS&E and Commissioner of the Global Sports Forum Barcelona, recently met with All Black Rugby legend Jonah Lomu. Lomu is a member of the GSFB honorary board and has been a supporter of the conference from its start. Here he takes some time to ask Boyer about how the GSFB came to be, and shed some light on his own ongoing commitment. The 2011 edition featured speakers from various sporting backgrounds, including athletics Paralympics star Oscar Pistorius (pictured above), Sochi 2014 Organizing Committee President Dmitry Cherynshenko, women’s soccer pioneer Mia Hamm, French Minister of Sports Chantal Jouanno, professional soccer star Didier Drogba (Ivory Coast and Chelsea FC) and President of the Rio 2016 Organizing Committee, Carlos Nuzman. JL: “Lucien, the Global Sports Forum is definitely a unique event: what drove you to launch this type of conference given there are already so many in this space?” LB “I’ve been involved in the sports marketing industry for nearly 30 years now and I’ve seen many

changes take place. One thing I realized was that sport touches everything: politics, tourism, you name it, and of course the digital world. With change comes debate. This sparked a little nugget of an idea about gathering sports stakeholders to debate what would happen next in sports, now and 10 years down the line, when it really matters. When I looked around I didn’t find one conference that focused on this long term vision of the impact of sports in the future and therefore felt confident that there was an opportunity to create something new. Fortunately this idea was a natural fit with the City of Barcelona’s strategy and DNA at the time. Four years later we are still hosted by this great sporting and cultural destination, thus allowing us to actively debate, network, build business and connect potential partners, returning home with insights and tools to help us all drive new projects. Jonah, this year you became heavily involved in the GSFB’s year-round digital discussion and took on a much more hands-on role: could you tell me a bit about that? JL: Thanks Lucien. I witnessed first-hand how sport can be a unique force in life. For me, it’s something that touches everything I do - it always has and always will.

This past March in Barcelona I took a group of primary school children to the local field to do a rugby clinic and talk to them about some of the key values of life, which are also reflected in sport. LB: It’s great to have you on board. You’re a fantastic inspiration for children everywhere, and given there’s a growing focus on young people and what they can bring to the table through the Olympic movement, new sports practices, emerging sports, or as ambassadors for healthy lifestyles in the battle against obesity, having ambassadors such as yourself involved are a real boost for all of us working in sports. This year, several sessions will focus on these topics, as well as sports in emerging markets, hosting mega-sporting events , the effect on host nations, sport and video games, sport and philanthropy...There is so much to discuss, debate and celebrate. We’re looking forward to welcoming sports practitioners from around the world to Barcelona, March 7th - 9th. Thanks for your time Jonah. See you in March if not before then.” www.globalsportsforum.org

ADVERTISING, PR & SALES

Deep Red Creative

RedTorch

Deep Red Creative is a design and marketing agency serving clients all over the UK working within the Sports and Retail market. It deals with strategic and creative marketing for campaigns and projects across all media. Deep Red Creative is the culmination of several years of experience in the graphic design and marketing industries working with some of the UK’s best known brands on projects including brand development and management, product marketing, sponsorship campaigns and both online and press advertising. Contact: Sarah Mammatt E: sarah@deepredcreative.com www.deepredcreative.com search deepredcreative for social media

We Listen, We Think, We Do RedTorch provides commercial strategy, sales and marketing services for rights holders, associations, organising committees, cities and national sports organisations. Our clients include: • SportAccord Convention • FINA World Aquatics Convention • The Sports Journalists’ Association of Great Britain • Québec City Believing that every successful partnership starts with listening, we would be delighted to hear from you. Contact: Jonny Murch, Director T: +44 (0)207 036 8082 E: jonny.murch@redtorch.co www.redtorch.co

Fulford Public Relations

Professional Sports Group

Fulford Public Relations is an award winning agency in Singapore, with core practices spanning local and regional sports and lifestyle industries. Key sports expertise includes the Formula 1™ SingTel Singapore Grand Prix, World Netball Championships 2011, FINA/ Arena Swimming World Cup 20072011, Volvo Ocean Race, Standard Chartered Marathon Singapore 2005-2011 among others. Part of the Ingenious Media Active Capital Group, Fulford PR has offices in the UK and Hong Kong with sister agency, brandRapport.

Professional Sports Group is an innovative and results-driven PR and marketing consultancy with global experience and contacts. Clients include Etihad Airways, Nestle, Tag Heuer, The Boat Race, Titleist and Troon Golf. With Digital, Event Management, Marketing, Media Buying, Press Office, PR and Strategic expertise in-house, PSG has an enviable track record for delivering bespoke solutions to effectively meet client objectives. Contact: David Silvers (UK) T: +44 1276 858930 E: david@profsports.com Jamie Cunningham (International) T: +971 2 441 8122 E: jamie@profsports.com www.profsports.com

Contact: Linda Fulford T: (+65) 6324 2268 E: lfulford@fulfordpr.com www.fulfordpr.com

Two Up Front

Based in Hong Kong and boasting a dedication to quality, professionalism and innovation, we are Asia’s premier sports PR, publishing and event management team. Our successes include European Tour and Asian Tour golf, ATP and WTA tennis, ICCsanctioned cricket, FIA motor racing, IRB rugby, EPL football, equestrianism and more. An independent, multilingual company with Asiawide know-how and global reach, we provide innovative PR campaigns, standard-setting event publications and outstanding media and event management. Contact: Niall Donnelly T: +852 2854 2135 E: niall@tuf.com.hk www.tuf.com.hk

World leading sports branding organisation Grapefruit Graphics is an established company at the forefront of the branding industry. Operating across all sporting arenas, whilst specialising in the marine and winter sports industries, we can share our extensive knowledge of brand presentation and insight into sporting environments to ensure sponsors get maximum exposure and effective results. Grapefruit Graphics Ltd, Unit 12, Fulcrum 4, Solent Way, Whiteley, Fareham, Hampshire PO15 7FT Tel: +44 (0) 1489 570055 â&#x20AC;˘ Email: sales@grapefruitgraphics.co.uk â&#x20AC;˘ Fax: +44 (0) 1489 570066

www.grapefruitgraphics.co.uk

CONSULTANCY

AGENCIES Airton Risk Management

Euroasia Sports

Airton Risk Management is a division of Paddy Power plc which is quoted on the London and Dublin Stock exchanges.

At Euroasia Sports, we provide services geared towards ensuring maximum return in sports-related projects by using our expertise in the fields of business management and the sports sector for all institutions and establishments we work with. Amongst our clients which benefit from our services in the areas of realizing their projects at international standards and institutionalization are the General Directorate of Youth & Sports (GSGM), which is topmost institution in Turkish Sports, as well as various Turkish Sports Federations.

“We offer our clients contracts that enable them to offset the financial risk of future uncertain events. Our speciality is sports related risk but we are equally comfortable helping clients with non sports related risk such as weather. Whether you are a Football Club wanting to eliminate the impact of Player Bonuses or a Car Dealer wanting to offer significant rebates on car sales we are able to help.”

Contact: Deniz Silistre T: +(90) 212 211 59 00 E: deniz@euroasiasports.com www.euroasiasports.com

Contact: Rod O’Callaghan T: +353 1 656 3958 F: +353 1 656 3970 E: rocallaghan@airtonrisk.com www.airtonrisk.com

Calacus

Deep Red Creative

Calacus provides bespoke public relations consultancy that delivers first class results. We deliver national and international campaigns for a wide range of sports events, sponsors, corporations, foundations, administrators and athletes and we have staged events and campaigns across the world, from London to Beijing. We specialise in media relations, message development, issues and crisis management and campaign planning and activation.

Contact: David Alexander Managing Director T: +44 (0) 844 3573701 E: info@calacus.com Twitter: @calacus www.calacus.com

Infront Sports & Media

Havas Sports & Entertainment is the global brand engagement agency of the Havas Group. Our 30 offices in 20 markets deliver strategically sound creative solutions based on insight, experience and a deep understanding of what binds people together into communities: shared passions. We recommend the right solutions to ensure ongoing meaningful relationships with brands’ current and future fans, be this through sponsorship, branded content, social networks, live brand experiences… Contact: Fredda Hurwitz Global VP Strategic Planning, Marketing & Communications T: +44 20 7759 2073 E: fredda.hurwitz@havas-se.com www.havas-se.com

IMG Consulting

IMG Consulting harnesses the expertise, influence and resources of the most powerful sports and entertainment agency in the world, to deliver world class advice and sponsorship programmes to our corporate clients. Our scope of work ranges from strategic planning and evaluation to activation ideas and implementation and we specialise in offering our clients the following services: • Olympic Consulting • Managing international brand sponsorship campaigns • Exploring emerging markets Negotiation with rights holders • IMG www.imgworld.com T: +44 (0) 208 233 5300 F: +44 (0) 208 233 6476 Contact: Rob Mason SVP & Managing Director E: rob.mason@imgworld.com

Infront Sports & Media, based in Zug, Switzerland, is one of the leading international sports marketing companies in the world, contributing to more than 3,000 event days of top sport annually. The full-service agency consults rights holders and organising committees in most areas of the sports marketing value chain including distribution of media rights, host broadcast, production, event operations, brand development and sponsorship. Infront also advises sponsors in the activation of their marketing rights. Contact: T: +41-41-723 15 15 E: info@infrontsports.com www.infrontsports.com

JTA

JTA provides winning strategic, creative communications and international relations consultancy for clients in the International Sports Movement. We have helped mastermind three successful Olympic bid campaigns - most recently, Sochi 2014 and have since been retained by the Sochi 2014 Organising Committee. Other JTA clients include Manchester United FC, Generations For Peace, European Athletics, Bosco, the Badminton World Federation and the Russian International Olympic University. Contact: Jon Tibbs, CEO T: +44 (0)1892 860860 E: jon@jtassocs.com www.jtassocs.com twitter.com/Team_JTA

pmplegacy

pmplegacy is an international management consultancy working with clients on both global sporting events and global sports projects. Our global sporting events consultancy services include: • Evaluating • Bidding • Planning • Delivering As a leading global sports project consultancy, we have also worked on major sport, leisure and tourism projects around the world for over 20 years. These projects range from initial feasibility studies to strategy development. We answer those important client questions of what, where, why, how, when and who with. Contact: Cathy Livock T: +44(0)7887 546495 E: cathylivock@pmplegacy.com www.pmplegacy.com

Professional Sports Group

Professional Sports Group is an award-winning sponsorship consultancy. With 12 years of global experience and contacts, we are known for our ability to deliver and our commitment to innovate. With Athlete, Digital, Events, Media and Rights Holder expertise, we provide bespoke services for sponsors from F1 to Football, Olympic Sports to Golf. Clients / rights holders include Etihad Airways, Ferrari, Man City FC and Nestle. Contact: Michela Chiappa (UK) T: +44 1276 858930 E: michela@profsports.com Emma Kettle (International) T: +971 2 441 8122 E: emma@profsports.com www.profsports.com

Agencies RedTorch

Rushmans

SMG Insight powered by

We Listen, We Think, We Do RedTorch provides commercial strategy, sales and marketing services for rights holders, associations, organising committees, cities and national sports organisations. Our clients include: SportAccord Convention • FINA World Aquatics • Convention The Sports Journalists’ • Association of Great Britain Québec City • Believing that every successful partnership starts with listening, we would be delighted to hear from you. Contact: Jonny Murch, Director T: +44 (0)207 036 8082 E: jonny.murch@redtorch.co www.redtorch.co

We create inspiring content – in print publications, digital media and for live events. Our unique track record includes working with IFs and sponsors as well as winning Olympic and other bids, including London 2012 and Rio 2016. Now, we are on hand to help bring your story alive in London in 2012 and beyond. We work with brands, campaigns and federations, helping you to build relationships and achieve results. Our expertise includes narrative development; speechwriting and presentation support; copywriting, graphic design and full publishing services. Contact: T: 0207 240 2643 E: nick.varley@seven46.com www.seven46.com

Rushmans is a consultancy and international event management company engaged in all aspects of major sport and political events worldwide. Working for sports governing bodies, local organising committees, bidding committees and sport’s essential commercial and media partners. Rushmans draws on its 30 years of experience to ensure its clients achieve their goals and maximise the value of their projects. Rushmans are able to fulfil consultancy or complete turnkey major event management solutions over a period of years across all major event disciplines or one Functional Area such as Press Operations, Broadcast Services, Accreditation, Safety and Security, VIP and Protocol to name a few. In practical terms this means putting experienced international senior managers on the ground in territories to work with local resource to achieve success, thereby leaving a legacy and pool of experienced in-country professionals, capable of operating to the highest world class standards. Rushmans has a reputation for delivering first class results for large or small projects, whatever or wherever they are. For further information visit: T: +44 (0)1264 852 010 E: info@rushmans.com www.rushmans.com

SMG Insight delivers leading edge research and consulting solutions for world-leading sports governing bodies, sponsors and sports investors in order to meet their strategic and business objectives. Through partnership with YouGov, the leading global consumer insights providers, our new generation sports research company (SMG / YouGov), offers a combination of thought leadership, strategic insight and comprehensive data analysis that enables our global clients to achieve a higher return on investment from sports sponsorship, investment and marketing. Contact: T: + 44 (0) 20 7012 6000 E: info@smg-insight.com www.smg-insight.com

Smith Sponsorship

Smith Sponsorship is a sponsorship consultancy experienced in delivering high profile activity based on straightforward principles. We’re here to act as advocates and advisors for brands as they build their businesses through partnerships and associations. No two challenges are the same, and each requires individually tailored solutions created by experts with the right mix of creativity and pragmatism, who have a broad understanding of delivering - from strategy through to activation. Contact: Richard James-Murray T: 0845 6446521 E: richard.james-murray@ smithsponsorship.com www.smithsponsorship.com

The Sports Consultancy

An international professional services firm, we are trusted by sponsors and rights-holders to deliver award-winning sponsorship solutions and increase revenues. Our strategic counsel, coupled with creative but pragmatic implementation and a robust approach to evaluation, ensures that your campaigns deliver measurable, high impact results. Pantone Cool Grey 11c

Pantone 185c

CMYK: 0, 2, 0, 68

CMYK: 0, 91, 76, 0

“Sponsorship Consulting transformed [our] understanding of sponsorship, our position in the marketplace and our approach” (Josie Byrne, NEC Group). Contact: Pippa Collett T: +44 (0)20 7147 9957 E: pippa.collett@ sponsorshipconsulting.co.uk www.sponsorshipconsulting.co.uk

The Sports Consultancy creates and delivers innovative business solutions in sports for brands, rights holders, facilities and public sector clients. Our commercial, marketing and legal expertise enables our clients to maximise investment returns from sponsorship, broadcasting, licensing and event bidding and hosting. Contact: Angus Buchanan or Robert Datnow T: +44 (0) 207 229 4449 E: info@thesportsconsultancy.com The Sports Consultancy 81 Gower Street LONDON WC1E 6HJ www.thesportsconsultancy.com

SMG Sports

A joint venture between Sports Revolution and Starcom MediaVest Group UK, SMG Sports is a medialed sports marketing consultancy, combining high-level media intelligence and communications planning with sports industry expertise. SMG Sports’ offering is designed to maximise sports marketing opportunities for Starcom MediaVest Group UK’s clients. These include some of the biggest brands in sport, such as UBS, Heineken, Samsung, BUPA and Emirates. Contact: Robin Clarke, SMG Sports T: +44 (0)20 7190 8174 E: robin.clarke@smgsports.co.uk

Velocity Brand Management Velocity Brand Management Velocity Brand Management Velocity Brand Management Velocity Brand Management Specialising in creating licensing and Specialising in creating and merchandising programslicensing for sporting merchandising programs for sporting Specialisingand in creating and federations events, licensing VBM holds federations andprograms events, VBM holds merchandising for sporting exclusive representation agreements Specialising in creating licensing and exclusive agreements federations andlicensing events, VBM holdsfor to managerepresentation the programs merchandising programs for sporting Specialising in licensing creating licensing and to manage the programs for exclusive representation agreements numerous international federations andprograms events, and VBM holds merchandising fornational sporting numerous international and national to manage the licensing programs for sporting teams and major events. exclusive representation agreements federations andand events, VBM holds sporting teams major events. numerous international and national Based out of Sydney, VBM has offices to manage the licensing programs for exclusive representation agreements Based out of Sydney, VBM has offices sporting teams andNew major events. globally including Zealand, numerous international and national to manage the licensing programs for globally including NewVBM Zealand, Based out of India. Sydney, has offices England and sporting teams and major events. numerous international and national England and India.New Zealand, globally including Based out of Sydney, VBMevents. has offices For further information please contact: sporting teams and major England and India. For further information please contact: globally including New Zealand, Based out of Sydney, has offices Australia/New Zealand:VBM James Ashworth For further information please contact: England including and India. Australia/New Zealand: Ashworth globally New James Zealand, jashworth@velocitybrandmanagement.com jashworth@velocitybrandmanagement.com Australia/New Zealand:please Jamescontact: Ashworth England and India. For further information UK/Europe: Sarah Bohner jashworth@velocitybrandmanagement.com UK/Europe: Sarah Bohner For further information please Australia/New Zealand: Jamescontact: Ashworth sarahb@velocitybrandmanagement.com sarahb@velocitybrandmanagement.com UK/Europe: Sarah Bohner jashworth@velocitybrandmanagement.com Australia/New Zealand: James Ashworth Sub Continent: Aaron Bester sarahb@velocitybrandmanagement.com Sub Continent: Aaron Bester jashworth@velocitybrandmanagement.com UK/Europe: Sarah Bohner abester@velocitybrandmanagement.com abester@velocitybrandmanagement.com Sub Continent: Aaron Bester sarahb@velocitybrandmanagement.com UK/Europe: Sarah Bohner www.velocitybrandmanagement.com abester@velocitybrandmanagement.com www.velocitybrandmanagement.com sarahb@velocitybrandmanagement.com Sub Continent: Aaron Bester www.velocitybrandmanagement.com abester@velocitybrandmanagement.com Sub Continent: Aaron Bester abester@velocitybrandmanagement.com www.velocitybrandmanagement.com

www.velocitybrandmanagement.com

Vero

Connecting ambitious host cities Connecting with progressive ambitious host cities Connecting sports federations with progressive ambitious host cities sports federations with progressive sports federations

www.tseconsulting.com www.tseconsulting.com www.tseconsulting.com

VERO works with clients across the business of sport. Our purpose is to offer a narrative-based and campaigning approach to communications, brand building, media relations, stakeholder engagement and media management. Most recently VERO worked with the successful Qatar 2022 FIFA World Cup and PyeongChang 2018 Winter Games bids. We find the truth at the heart of your story and tell it in the right way, through PR, marketing and events – to media, to sport, to decision makers, to governments, to business, to the public. Contact: Selina Faircloth T: +44 (0)20 7379 4000 F: +44 (0)20 7836 5812 E: sfaircloth@verocom.co.uk www.verocom.co.uk

AGENCIES WNY

WNY is a production company delivering project management, construction and technical services to the sporting and entertainment sectors. Our clients choose us because of our consistent approach to achieving the very highest standards of quality and the assurance of successful delivery. Our services include:• Project management • Overlay construction management and design/build • Technical direction of sponsor showcasing Contact: Ben Price T: +44 (0)203 178 2023 E: bprice@wnyproductions.com www.wnyproductions.com

Sponsorship Works 2011

A NEW service from SportBusiness giving you actionable data and insight in the business of sports marketing including: • Valuations, trend data and deal context • Sector-by-sector reports main sponsorship industries • Who sponsors from main industry sectors • What do they sponsor and what do they pay • What are they trying to achieve • What are their key performance measurements • Renewal cycles for major sponsors and sports properties • Independent assessments of deals and activation Serious players in sponsorship need great data to get results and this is why you need Sports Marketing Frontiers. Benchmark valuations, determine ROIs and track renewals with the best intelligence in the business. Plus here from the people that are spending the money and how they are making sponsorship work for them. Sports Marketing Frontiers is… • A searchable database of over 9,000 sponsorship deals with a suite of customisable reports • A weekly bulletin of news complete with context and analysis • A monthly newsletter with data driven insight and actionable information • An annual survey and report into sponsorship decision makers • Your best source of insight and intelligence in world sponsorship For full details and to request an information pack please visit www.sportbusiness.com/frontiers-mp E: chris.beadle@sportbusiness.com

There are some things you just canâ&#x20AC;&#x2122;t do without. SportBusiness Intelligence is one of them. Our services and expertise deliver winning solutions for your business. Find out more by contacting Ben Speight atÂ ben@sb-intelligence.com

intelligence

DESIGN, LICENSING & BRANDING

Specialising in creating licensing and merchandising programs for sporting federations and events, VBM holds exclusive representation agreements to manage the licensing programs for numerous international and national sporting teams across Football, Rugby Union, Rugby League, Cricket, Motorsport, Netball in addition to major international sporting events. Based out of Sydney, Australia, VBM has offices globally including New Zealand, England, and India and employs over 30 licensing specialists throughout these locations.

Australia & New Zealand James Ashworth Level 3, 243 Liverpool Street East Sydney, NSW 2010 AUSTRALIA t. +61 2 8353 7777 f. +61 2 8353 7788 e. jashworth@velocitybrandmanagement.com w. www.velocitybrandmanagement.com United Kingdom & Europe Sarah Bohner Regus Covent Garden 90 Long Acre Covent Garden London WC2E 9RZ t. +44 (0) 20 7659 6245 f. + 44 (0) 20 7659 0445 e. sarahb@velocitybrandmanagement.com w. www.velocitybrandmanagement.com

Specialists in creating sustainable Licensing Programs for

Sporting Federations and Events REGULATIONS

www.velocitybrandmanagement.com REGULATIONS ALWAYS ALWAYS

NEVER NEVER

DO NOT DO NOT

Applying the mark DO NOT Place text or images inside the minimum clearance area around the logo. The area is equal to half the width of the top left quarter of the shield. This rule applies to all versions of the logo. NEVER Reproduce the logo smaller than 20mm in height. This measurement is from the top of the lion to the base do the scroll as shown. ALWAYS Reproduce the logo to the correct proportions. Under no circumstances can the proportions be altered. The TM legend must always feature. NEVER Spilt the logo apart. It must always appear in its entirety. No component part can be left off or broken away from the whole. A licensee has no rights whatsoever over the component parts of the Lions logo. DO NOT Alter the colour of the logo in any way. It should always appear as specified in the “Building Blocks” section of this guide.

VELOCITY BRAND MANAGEMENT UK 90 Long Acre, Covent Garden, London, UK WC2E 9RZ T +44 777 439 9011

VELOCITY BRAND MANAGEMENT AUST Level 3, 243 Liverpool Street, East Sydney NSW 2010 PO Box 6217, North Sydney NSW 2060 T +61 2 8353 7738 F +61 2 8353 7788

VELOCITY BRAND MANAGEMENT NZ Unit 106, 23 Edwin Street, Mt Eden, NZ 1024 PO Box 1710, Auckland Central, NZ 1010 T +64 9 303 1862 F +64 9 303 1866

AGENCIES

BRANDS IN MOTION Specialists in creating sustainable Licensing Programs for Sporting Federations and Events Over 108 years, the All Blacks, New Zealand’s national rugby team have won 363 of their 483 fixtures with a win ratio of almost 77 percent. After twenty-four year since the inaugural Tournament and first All Blacks victory, on Sunday, 24th October 2011 the All Blacks did it once again to become Rugby World Cup 2011 champions over France in a thrilling final watched by a ‘stadium of four million New Zealanders’ and millions globally. As a result, the ‘Win on Sunday, Win on Monday’ adage has rung true with sales of All Blacks licensed merchandise eclipsing all previous records from apparel, memorabilia, electronic games and supporter products. Yet the success of the merchandise program is no accident. Since late 2007 when Velocity Brand Management (VBM) was appointed as New Zealand Rugby Union’s exclusive licensing manager (for all categories excluding those categories held by adidas, principle partner of the New Zealand Rugby Union). A key focus for the team has been strategic planning for the brand both domestically and internationally in markets including Australia, the UK, Europe and more recently, South America. In just over five years, the program has tripled in size not only financially but also from a distribution perspective, culminating in the

lead-up to 2011 which saw licensing arrangements fulfilled in all major categories in addition to Penguin Books (publishing) TomTom (GPS units) and Bic (writing instruments), as well as licensed promotions for the All Blacks brand with Tip Top Trumpets (ice creams) and Treasures (nappies). “The success of the All Blacks on the rugby field certainly helped to solidify the work VBM has done over the past years and we have ensured that all opportunities are converted including the release of ‘Post Tournament Products’ only days after the Final”, explained James Ashworth, Managing Director of VBM. And this model obviously works. Over the Sydneybased agency’s seven years, renewal with all of its clients has occurred in addition to the acquisition of new business. 2011 was no exception. The licensing and merchandising rights for major international and national brands including National Basketball League (for Asia Pacific), Australian Open/Tennis Australia, Surf Lifesaving Australia and the PGA of Australia are now all exclusively managed by VBM. “We are very excited to partner with such iconic national and international brands”, says Ashworth. “We treat our responsibility of being brand custodians with the utmost respect and ensure that every licensing program is developed with innovation

and individuality. Customers are more sophisticated, segmented and demanding, and expect more in terms of customisation, originality, quality and price”. Innovation has always been central to VBM’s endeavor. Whether through new products and category identification, negotiations with retailers, commercial structures, or services such as the development of its e-commerce platform rolled out in 2011 for a number of its clients, VBM remain at the forefront of licensing practices. Whilst there is never an ‘off season’ for the sports licensing agency, 2011 was even bigger than most. Thirty seven months prior to the kick of Rugby World Cup 2011 (RWC), VBM’s RWC 2011 apparel licensee launched its initial range of event merchandise and in September 2009 the RWC 2011 Superstore opened. Since this time six additional Superstores opened its doors throughout New Zealand in anticipation of the Tournament. In addition to this World Cup, as the global licensing agent of the International Cricket Council (ICC), VBM was responsible for the merchandising program for the ICC Cricket World Cup (CWC) held in the Sub-Continent (Bangladesh, India and Sri Lanka), which delivered the ICC with the largest and most successful merchandising program ever experienced within the Sub Continent, with the retail reach of the program and the quality and range of products offered unsurpassed. The program was hugely successful in

enhancing the image, prestige, and brand legacy of the ICC and more importantly the CWC 2011. With established credentials as the licensing agent for the ICC, Cricket Australia and New Zealand Cricket, VBM was appointed to represent the English Cricket Board (ECB) in January 2010 and since this time; VBM has applied its learning and experience to the ECB, helping it to identify core partners and categories to build a successful, long term licensing program. VBM’s ECB licensing partners have been appointed to supply product to meet the spikes of the summer demand and online retail throughout the year, in addition to the market during overseas tours during the English autumn and winter. In January 2011 with the ECB reclaiming the Ashes, a number of new commemorative products were developed to celebrate this achievement. The coming years for VBM are set to be just as busy as planning and appointment of key licensing partners already commenced for the upcoming British and Irish Lions Tour to Australia in 2013 and the ICC’s Cricket World Cup 2015 in Australia and New Zealand. Add to this, VBM’s existing portfolio which includes Cricket Australia, New Zealand Black Caps, Football Federation Australia, All Blacks, National Rugby League, Netball Australia, ANZ Championship, V8 Supercars and New Zealand Rugby League, and this makes for an action packed year ahead.

Agencies IMG Licensing

Deep Red Creative

IMG is the world’s premier sports marketing, management and licensing company, and handles licensing and on-site merchandising for events such as Rugby World Cup, Wimbledon, Le Mans, The Open Championship, Ryder Cup and the World’s Strongest Man. IMG also manages the licensing and brand extension for a number of lifestyle brands such as Major League Baseball, Royal Navy, Royal Marines, RAF, Red Arrows, Harvard, a host of American Colleges, Goodyear and global icons such as Pelé and Frank Sinatra. Key areas of interest for representation are sports, brands, fashion and lifestyle brands. IMG McCormack House, Burlington Lane, LONDON, W4 2TH, UK www.imgworld.com T: +44 (0) 208 233 5300 F: +44 (0) 208 233 6476 Contact: Simon Gresswell Vice President, Europe IMG Worldwide Licensing E: Simon.Gresswell@imgworld.com Olivia Smales Licensing Manager, Brands E: Olivia.Smales@imgworld.com

Springetts Brand Design Consultants

Springetts is a branding and graphics agency, with particular expertise in sport, from redesigning the corporate identity for one of the world’s biggest football clubs (Manchester United) to a new logo and signage for one of the UK’s premier racecourses (Epsom). We have also worked with Chelsea FC, The Football Association, The RFU, West Ham United, The Football League and Umbro. Contact: Brendan Thorpe Springetts Brand Design Consultants 13 Salisbury Place London W1H 1FJ T: 020 7486 7527 F: 020 7487 3033 E: brendan@springetts.co.uk www.springetts.co.uk

www.velocitybrandmanagement.com

DIGITAL & WEB DESIGN

Agencies Crystal CG

crystal cg international enjoys worldwide leadership position in sports visualisation and breakthrough digital imagery. We recreate the drama, excitement, passion and beauty of sport with breath-taking 3D imagery and animations for venues, cities, simulations, mascots, logos and events such as ceremonies. We work in partnership with sports federations, broadcasters, sponsors, organisers and franchisers. Our inspired concepts, ground-breaking techniques and breath-taking imagery help to communicate a marketing message, raise consumer awareness or captivate audiences. Contact: Mark Beard T: +44 (0)207 492 1904 E: mark.beard@crystalcginternational.com www.crystalcg.co.uk

Digital Ink

Intrix

Digital ink designs, programmes, hosts and manages many professional sports websites. clients include the Football Association of Wales, charlton Athletic, London Wasps, Powerboat P1, to name a few. sites can be built for sports organisations at club, league and country level The company also builds online shops and online ticketing/season ticketing solutions and social networking sites. Digital ink provides connections from online shops to ePOs systems and fulfilment houses to improve sales turnaround and visitor satisfaction. Contact: T: 08434 532 650 E: info@digital-ink.co.uk www.digital-ink.co.uk

intrix partners Brands, like chelsea Fc, creating white-label digital imaging/merchandising services including the unique Picture Me, where fans automatically place themselves in images alongside their sporting heroes at selfmanned Automated Photo Machines (APMs) & ordering up to 3,500 customisable products. Valuable customer data is also generated. Picture Me is also available online with additional distribution (including a Brand’s own imagery) through a retail network of 70,000 APMs in 24 countries. connectivity through social networking & mobile apps is also available. Contact: T: +44 (0) 1491 682252 E: info@intrixworld.com www.intrixworld.com

Ultimate Sports Websites

Deep Red Creative

Deep Red creative is a design and marketing agency serving clients all over the UK working within the sports and Retail market. it deals with strategic and creative marketing for campaigns and projects across all media. Deep Red creative is the culmination of several years of experience in the graphic design and marketing industries working with some of the UK’s best known brands on projects including brand development and management, product marketing, sponsorship campaigns and both online and press advertising. Contact: Sarah Mammatt E: sarah@deepredcreative.com www.deepredcreative.com search deepredcreative for social media

Havas sports & entertainment is the global brand engagement agency of the Havas group. Our 30 offices in 20 markets deliver strategically sound creative solutions based on insight, experience and a deep understanding of what binds people together into communities: shared passions. We recommend the right solutions to ensure ongoing meaningful relationships with brands’ current and future fans, be this through sponsorship, branded content, social networks, live brand experiences… Contact: Jez Jowett global Head of Digital & social Media T: +44 07791 717 718 E: jez.jowett@havas-se.com www.theﬂightdeck.biz

With technology across the board moving at an increasingly fast pace, the web and online world appear as a blur in the distance. so, to ensure that you stay up-to-date in the face of online innovation and change sportBusiness have published Ultimate sports Websites. We have reviewed hundreds of sports websites to select the top 100 online destinations. The result is your guide to creating a winning online proposition for sport. To order this report or request a free copy of the synopsis please call T: +44(0) 207 954 3514 and quote code 12161/mp or visit www.sportbusiness.com/ uswmp2012

PHOTO & VIDEO

Agencies Action Images

As the specialist sports arm of Reuters, Action Images’ award winning team of photographers PURE provide up to theSPORT... minute photographic coverage from the world of sport. National newspaper groups, Outlines: book and magazine publishers, TV companies and New Media organisations all rely on our global Font: DIN Boldto give visual sports photography Pantone Colors impact to2 their stories. Pantone 2925 Images provides In addition, Action Pantone 432 photographic assignments worldwide to corporate sponsors, PR agencies, organising bodies and professional sports clubs. Please contact us to find out more or to discuss your photographic requirements. Contact: T: +44 (0) 845 155 6352 E: info@actionimages.com www.actionimages.com

Premier League Archive

This unique archive collection of over 7,500 matches from the world’s greatest league competition includes footage featuring footballing icons such as Eric Cantona, Alan Shearer and David Beckham,dating back to 1992-1993. The Premier League Archive can provide footage and Programming. It is managed on behalf of The Premier League, by sports production and archive specialist, IMG Media Archive. The Premier League Archive E: www.plarchive.com Contact: Dominic Young Premier League Archive Manager T: +44 (0) 208 233 6196 E: Dominic.Young@plarchive.com

Photo & Video Agency

IMG Sport Video Archive

Bring your sponsorship or sports event to life. Partner with Getty Images and we can help you capture and deliver your story with: • Event Coverage Photo and video assignments • • Iconic archive images • Global distribution Digital asset management • Music and post production • Getty Images is the world’s leading provider of visual content, supplying up-to-the-minute imagery from sporting events around the world. Our award-winning photographers represent the greatest stable of sports photographers in the world. We work with governing bodies. We represent major clubs and associations. We work with worldfamous brands: • IOC • ATP FIFA • Manchester United • Real Madrid • adidas • HSBC • • Shell Red Bull • Maximise the power of sport sponsorship. Contact: Getty Images 101 Bayham Street London NW1 0AG T: +44 (0)203 227 2226 E: sport@gettyimages.com gettyimages.com/sponsorship/ sport

IMG Sport Video Archive is home to the world’s most comprehensive collection of sports footage and programming in the world, representing some of the greatest sporting events and federations such as; The Premier League, The International Olympic Committee, The All England Lawn Tennis Club, The International Rugby Board, The R&A, The ATP Tour, The WTA Tour, The PGA of America and SANZAR, amongst many others. From film, to SD, to HD and now to 3-D our archive consists of game footage, programming, interviews, ISOs and general views dating back more than 100 years.

127 J.J

IMG Sport Video Archive McCormack House Burlington Lane LONDON W4 2TH, UK E: sportvideoarchive@imgworld.com Contact: Tom Barnes International Sales Manager E: tom.barnes@imgworld.com T: +44 (0) 20 8233 6401

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121119467, Bryn Lennon/Getty Images. Mark Cavendish at the London-Surrey Cycle Classic road race at The Mall on August 14, 2011 in London, England.

124815384, Bryn Lennon/Getty Images for USOC. Gymnast Nastia Liukin poses by the London Eye during a tour of London on September 13, 2011 in London, England.

Power of Sponsorship Sport The power of sponsorship is the power to elevate your brand through the people, places and action you sponsor. Find out how partnering with Getty Images can help you capture and deliver your story to the world. gettyimages.co.uk/sponsorship/sport 0800 376 7981

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WHAT’S IT WORTH?

Press Association Images along with EMPICS Sport is the photographic arm of the Press Association. Our Award winning photographers cover all Barclays Premier League matches and provide extensive coverage of UK domestic football leagues, UEFA s Research Services is the market’s leading provider of data and Champions and Europa League gence on the TV sports rights business. With exclusive access to competitions. Markets database of rights fees, SportBusiness is able to offer With over 9 million images prehensive service for bespoke projects. on-line, covering over 100 sports, an archive dating back to 1863, up f experienced researchers and network ofto consultants, clients can beneﬁt from the minute match action and experience working with sponsors, nd out the details on TV rights contracts, past and present, signed worldwide for sports organisations and clubs, e of sports and events. Press can fulfil ence: Get the lowdown on a particular market – ﬁndAssociation out the key sports Images rights atched sports as well as the latest developments which are shaping how deals all your image requirements.

and who the main players are.

nge: Several governments around the world are planning to introduce h will have a direct impact on the sale of TV rights sales in that market. to provide data to back your case during a government consultation process.

THE BUSINESS OF TV SPORT: Values and Strategies for Television and new media rights

Agencies

Contact: Sean Powrie T: +44 (0) 115 851 2751 Historical TV audience ﬁgures are available to analyse how many viewers E: sean.powrie@pressassociation.com cular event. www.pressassociation.com/images

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Ultimate Sports Websites

FRANK DUNNE

on, please contact

With technology across the board moving at an increasingly fast pace, the web and online world appear as a blur in the distance. So, to ensure that you stay up-to-date in the face of online innovation and change SportBusiness have published Ultimate Sports Websites. We have reviewed hundreds of sports websites to select the top 100 online destinations. The result is your guide to creating a winning online proposition for sport. To order this report or request a free copy of the synopsis please call T: +44(0) 207 954 3514 and quote code 12161/mp or visit www.sportbusiness.com/ uswmp2012

TVSPORTSMARKETS

THE REAL VALUE OF KILLER CONTENT

Frank Dunne

The Business TV Sport BUSINESS THE of

OF TV SPORT

Values and Strategies for Television and New Media Rights Values and strategies for television and new media rights

This report from the publishers of the highly acclaimed TV Sports Markets newsletter, looks at the strategies, business models and trends behind arguably the most lucrative sector in sport. The report includes a large number of case studies featuring rights properties such as English football’s Premier League, cricket’s Indian Premier League, Formula One motor racing, UEFA Champions League, the Olympic Games, the IAAF Diamond League, France’s Ligue 1 and the Dutch Eredivisie. For more information contact Paul Santos Tel: + 44 (0) 207 954 3483 Email: paul.santos@tvsportsmarkets.com

ULTIMATE SPORTS WEBSITES NEW MODELS, NEW REVENUES, NEW COMMUNITIES Rachael Church-Sanders

Ultimate Sports Websites helps you to stay ahead in this fast-moving medium and includes: • Content Strategies for website operators models, types and payment solutions • Building an online community • Rights models for major markets new media rights, protecting digital assets • Monetising digital sports content & revenue streams • Case studies from website producers • Digital sports industry forecast

With our reliance on the web as a means of communication ever increasing, businesses across the board need to keep up with the latest changes in this area. This updated report is absolutely essential for anyone working in the sports industry. For further details and a synopsis, call the SportBusiness team on +44 207 954 3514 or email infoteam@sportbusiness.com www.sportbusiness.com/ ultimate-websites-mp and quote 12152/MP

RESEARCH & EVALUATION

SportBusiness Intelligence SportBusiness Intelligence is a market intelligence and consultancy provider, offering high-quality, independent research and consultancy services to those operating in the sports business sector. A division of SportBusiness Group, the company specialises in the audiovisual sports rights market, advising the likes of sports-rights holders and federations or broadcasters and content buyers, on the best strategies for their business. The company is also able to offer services in sports sponsorship, sports stadia and hospitality, plus betting and iGaming sectors.

inTelligence

SportBusiness Intelligence 3rd Floor, 33-41 Dallington Street London EC1V 0BB UK Contact: Ben Speight Head of SportBusiness Intelligence t. +44 (0) 207 954 3505 f. +44 (0) 207 954 3511 e. ben@sb-intelligence.com

intelligence

AGENCIES â&#x20AC;&#x153;For a start-up channel with absolutely no experience in the sports rights and content acquisition market, SportBusiness Intelligence was the guiding light that lead us to key content owners, educated us on prevalent market prices and gave us the insights which translated to expertise in negotiating key contractsâ&#x20AC;?. Client of SportBusiness Intelligence

CHALLENGES: CREATING THE BEST ROUTE TO MARKET Rights-holders face many challenges when it comes to selling their media rights. Not least very few sports have bargaining power when it comes to selling them – for most, it’s a buyers market. In order to develop a successful media strategy, sports-rights holders need to know the characteristics of the market they are selling into and how the valuations that operators place on sports content are determined by the operator’s underlying business model. Having a better understanding of why commercial broadcasters, public-service broadcasters, pay-TV companies, internet and mobile operators want sport and what kind of sport they want will enable rightsholders to adapt both their sport and their strategies to meet the demands of a competitive market. CHALLENGES: HOW TO BUY KILLER CONTENT For companies in the broadcast sector looking at giving their platform an edge, content is king but sports content is emperor. Whether it be traditional linear channels, pay-television platforms, telcos or ‘new media’ operators, sport has become the vital form of content which has driven commercial success for a number of broadcasters, operators and telcos. Acquiring top sports programming is very complex. There is no magic formula for valuing sports content and with rights-holders’ increasingly higher financial expectations and sophisticated sales strategies, it is a risky business which can be very expensive. Buyers therefore need to organise themselves and SportBusiness Intelligence provides comprehensive insight and assistance for media companies looking to acquire audiovisual sports rights. OUR TEAM AND EXPERIENCE Understanding the audio-visual sports rights sector requires many years of experience and knowledge and an excellent network of contacts in the industry. Our team offers a compelling unique mix of market intelligence and consultancy experience which gives us a unique position to provide highly successful results for our clients. Our market intelligence team, led by Ben Speight, formerly associate editor of the acclaimed TV Sports Markets newsletter, track closely the changes and developments in the industry, following a large number of territories across the world and for

a huge range of sports. With exclusive access to the best database of media rights deals and an in-depth knowledge of best-practice buying and selling strategies utilised in the sector, our team of experts have a comprehensive knowledge of the audiovisual rights market. The market intelligence team combine with the Vantage Network, our affiliated worldwide network of independent consultants. The consultants work actively in the market and have a wide range of experience working with both content buyers and sellers from around the world, enabling SportBusiness Intelligence to offer clients the best consultants for your needs. OUR APPROACH As well as our experienced team, our approach allows us to deliver accurate and reliable assessments of the audiovisual rights sector. Many other consultancies base media values for sport on computer modelling or mathematical calculations which are out of touch with the dynamics of the market. Our experience and knowledge of the sector tells us that understanding the audiovisual sports rights market requires a different approach. It requires detailed understanding of the developments in the market, knowledge of the players involved and accurate benchmarking of the revenue generated by rights holders. Therefore our results are based on a more qualitative approach. Our network of contacts from around the world allows us to obtain unique insight direct from the market which, when combined with our unique knowledge of audiovisual rights deals, enable us to provide realistic and well-grounded assessments of the market. Previous clients have commended us on our ability to produce results in this way, giving SportBusiness Intelligence and its clients a market-leading edge over competitors.

Find out more: If you would like to meet or to find out more about SportBusiness Intelligence, please contact Ben Speight at: ben@sb-intelligence.com or on +44 (0) 207 954 3505 www.sb-intelligence.com

Agencies AIR Ltd

SportBusiness Intelligence, the consultancy division at SportBusiness Group, provides specialist services for clients in the sports business sector, utilising the rich archive of information on commercial deals agreed in the sports industry, collected by the group’s various publishing arms. Using this intelligence, we connect clients with leading decision-makers with whom we have long-term relationships spanning up to 15 years, enabling our clients to maximise fully their commercial potential. SportBusiness Intelligence specialises in the audiovisual rights sector because of SportBusiness Group’s unrivalled strength in information in this area thanks to its subsidiary TV Sports Markets. We advise the likes of sports rights-holders and federations or broadcasters and content buyers on the best strategies for their business. SportBusiness Intelligence’s breadth of services is also widening in 2012 to cover the other following key areas: stadia consultancy • market intelligence on the betting and gaming sectors • advising on host city bidding processes. • Our team offers a compelling mix of market intelligence and consultancy experience. To help create successful strategies and solutions for our clients, our team combines with our worldwide network of independent consultants, all former C-suite executives from rights holders, broadcasters and agencies, who now work actively in the market. The consultants’ broad range of expertise allows SBI to adapt a tailored approach to meet each client’s specific needs. Watching Brief – giving 20/20 insight on sports TV consumption For rights holders, brands and agencies looking to increase the commercial value of sport, there is one vital question: “who and how many are watching?” Watching Brief is your window on the media habits of sports TV audiences. Available as either a fortnightly publication or a tailored bespoke service dedicated to your needs, this market intelligence will give federations, sponsors, broadcasters and agencies a clear view of how sports fans consume sport on television. Our range of products offer the following and much more: • a comprehensive rundown of the ratings for sports programmes and events shown on television around the world • In-depth analysis of audience demographics for specific sports properties • Detailed insights into the trends and major developments in consumption of sport on television provided by analysts from SportBusiness Intelligence Whether you are a rights holder selling or renewing sponsorship or television deals, a brand looking to justify sponsorship as part of your marketing mix or an agency, Watching Brief is an essential resource. For more information on our products, please contact us: T: +44 (0) 207 954 3483

Distributed by Applied Image Recognition (AIR), Magellan is the world’s leading system for the automated measurement of brand exposure in broadcast streams. It has become the standard for the measurement of sports sponsorship, and is also being used by Government organisations for security applications. The new single workstation solution enables automatic measurement of sponsor logos to be achieved for low volume analysis customers, including sponsors, venues and agencies. Contact: Ian Young T: +44 (0) 1483 685072 E: Ian.young@air-ltd.com www.air-ltd.com

Havas Sports & Entertainment is the global brand engagement agency of the Havas Group. Our 30 offices in 20 markets deliver strategically sound creative solutions based on insight, experience and a deep understanding of what binds people together into communities: shared passions. We recommend the right solutions to ensure ongoing meaningful relationships with brands’ current and future fans, be this through sponsorship, branded content, social networks, live brand experiences… Contact: Alastair Macdonald Director, HS&E Sponsorship Insights T: +44 20 7759 2066 E: alastair.macdonald@havas-se.com www.havas-se.com

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Consumer Insights Sponsor Valuations Strategy & Evaluation Econometrics Opinion Polling Feasibility Studies Consultancy Media Analysis Benchmark & Audit

CMY

50 Featherstone Street London EC1Y 8RT

www.smg-insight.com

info@smg-insight.com +44 (0) 207 012 6000

Liverpool John Moores University (LJMU)

school of sport & exercise sciences combine the finest academic expertise with a market focus to help meet the ever-changing demands of industry. Our research is internationally renowned and funded by research councils, charities and external partners. We provide innovative, research-led programmes and consultancy all supported by world class academics and state-of-the-art facilities. Our expertise encompasses a wide range within the sport, health and fitness arena, with particular strengths in Football, children’s health & fitness and cardiovascular research to name but a few. Contact: David Rutt Business Development Manager T: 07968 422 498 E: D.M.Rutt@ljmu.ac.uk www.ljmu.ac.uk

The Sponsorship Measurement and Evaluation Report This report draws on over 25 examples from the widest range of brands to show what sponsorship has achieved and how they quantify it, including:  Consumer brands – Pringles, Robinsons, Marston’s and carlsberg  Financial services companies – Visa, ing, natwest and nationwide  Automotive giants – Ford, citroen, Land Rover and Volvo  International sports properties – Bundesliga, Manchester United, Velux 5 Oceans, golf and nAscAR  Leading service brands – UPs, Xerox, Fedex, e.On and green Flag. For more information: T: +44(0)207 954 3514 www.sportbusiness.com/ sponsorship_measurement_mp quote 12137/mp

SponsorMap

sponsorMap is a research tool providing significantly improved measurement of sponsorship effectiveness and ROi. it is has been used in more than 30 markets across the globe to assess the impact of sponsorship. Unlike other approaches, it is based on consumer input and the theory of sponsorship, as opposed to old school methods of counting logos or focusing on sponsor awareness. The tool itself is used to for sponsorship tracking, measuring events, pre-testing sponsorships, broadcast sponsorship and for measuring corporate hospitality. sponsorMap is available in more than 80 markets across the globe and it used by the many of the world’s leading sponsors to provide sponsorship ROi for their investments.

Contact: T: +44 (0) 203286 6174 (UK) T: + 1 917 675-3403 (Us) E: info@sponsormap.com http://www.sponsormap.com

SportBusiness in Numbers Vol. 5

sportBusiness in numbers allows you to benefit from valuable, hard-to-find data and insight from the top research consultancies across the world. You will gain access to essential data in sports finance, sponsorship, events and TV rights - this report is the musthave reference resource for serious professionals in the industry. This report answers your questions on: • How much money will be invested in sports sponsorship across the world in 2014 • What price broadcasters pay to show sports events and how many people watch them • The key demographic statistics for visitors to the world’s most popular sports websites • How many football fans follow an english Premier League football club in india and china • What the participation rates of football, swimming and cycling are in Kuwait. Whether you’re preparing a pitch to new clients, creating new strategies to develop your business or need benchmark data to help you close a deal, this report provides an unrivalled compilation of data which you will continue to use on day-to-day basis. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/ sportbusiness-numbers-mp When calling please quote: 12174/MP

SPORTS MARKETING & SPONSORSHIP

I D O

Sports Revolution is an international sports media and rights business with operations in the UK, Asia, Middle East and Australia. As a leading operator across sponsorship, in-stadia advertising, online, mobile and social media, Sports Revolution deliver integrated communication solutions through sport on behalf of the worldâ&#x20AC;&#x2122;s biggest brands and rights holders.

Antony Marcou t. +44 (0)207 580 2850 e. antony.marcou@sportsrevolution.co.uk w. www.sportsrevolution.co.uk

Inspired by sports fan behaviour. Delivering integrated communication solutions. On behalf of the worldâ&#x20AC;&#x2122;s biggest brands and rights holders.

Online

Mobile

Social

In-Stadia

sportsrevolution.co.uk 87

agencies

Sports Revolution’s expertise across sponsorship, in-stadia advertising, online, mobile and social media enables brands to deliver highly effective marketing strategies through sport. With a commitment to pushing the boundaries of technology, and a deep understanding of fan behaviour, they are revolutionising how brands and rights holders work together. As the largest media rights owner in UK football stadia, Sports Revolution has contractual relationships with 50 clubs across all English and Scottish leagues, including 14 in the Premier League. It also works with eight clubs in Premiership Rugby and Super League, and, outside the UK, with international leagues – La Liga, Bundesliga and Ligue 1. In December 2010, Sports Revolution opened an office in Bangkok to service the growing number of advertisers in Asia who are seeking to connect with the global TV audience of the English Premier League, and there are now representatives’ offices in Singapore, Hong Kong, Vietnam, South Korea, India, Malaysia, Japan, UAE and Australia. Sponsorship More and more brands are seeing the value in sport sponsorship. Understanding the sports fan and how they engage with sports is central to any sponsorship

strategy. Sports Revolution have partnered with Starcom Mediavest to create SMG Sports, a team of highly experienced media and sports professionals powered by Sports Revolution talent. This expertise in sports marketing has helped some of the world’s biggest brands such as Emirates Airlines, Heineken and Samsung to maximise their sponsorship partnerships and increase their return on investment. Sports Revolution is gaining a reputation as the sports specialist to the media planning & buying community having recently completed its second joint venture with Kinetic the leading outdoor media agency. In-Stadia Sports Revolution is committed to enhancing the match day experience for fans. In 2009 Stadia Solutions was launched to install state-of-the art equipment and software into leading sports stadia. Stadia Solutions’ footprint covers 50 football and rugby stadia, including Liverpool, West Ham, Tottenham Hotspur, and Celtic among others. The introduction of Stadium TV across 24 stadia has seen over 1,000 47” HD screens installed. Broadcast sport content such as Live matches, club content, team updates and the latest league scores alongside relevant advertising and commercial messaging, these screens

add to the fansâ&#x20AC;&#x2122; enjoyment of the game and provide venues with a valuable engagement platform. At the start of the 2011/2012 English Premier League, brand new state-of-the-art digital LED boards were installed pitch-side at QPR, Wigan and Swansea. Their premium quality display has set new standards in pitch-side LED advertising and they guarantee high exposure of advertising messages through TV coverage. Sports Revolution also provide stadium LED screens within the bowl along with a fully integrated production service ensuring consistent and co-ordinated match-day programming throughout the entire stadium. In addition Sports Revolution manages static perimeter boards, experiential marketing concourse 6-sheets and A3 poster advertising across all football leagues. Digital Billboard Replacement Sports Revolution signed an exclusive agreement with Supponor to market ground-breaking digital billboard replacement advertising on pitch side boards in UK football. This technology enables global brands to advertise country specific messages via separate television feeds. It gives them the ability to think global, yet act local with their advertising working harder on

a market level. The service was launched successfully in March 2011 with The FA for a home friendly fixture against Ghana at Wembley Stadium. Online Sports Revolution has made strategic investments in fan focused sports websites. The Snack Media network has over 30 sites including the flagship site, FootballFanCast. com. The popularity of these sites is rapidly growing as fans and this network now reaches over 3.5 million sports fans every month allowing us to develop digital and mobile products that really engage them. Mobile / Social Media The advent of the smartphone means that there are more ways than ever for fans to interact with their teams. Social media has enabled fans to have a deeper connection with players, teams and other fans. Sports Revolution is working with different mobile specialists to develop a series of Fan Apps that gives clubs a chance to interact directly with their fans: anything from fans voting for their man of the match during live play to receiving advertising messages from their club and getting paid for it. For more information visit sportsrevolution.co.uk

Agencies Airton Risk Management

Airton Risk Management is a division of Paddy Power plc which is quoted on the London and Dublin Stock exchanges. “We offer our clients contracts that enable them to offset the financial risk of future uncertain events. Our speciality is sports related risk but we are equally comfortable helping clients with non sports related risk such as weather. Whether you are a Football Club wanting to eliminate the impact of Player Bonuses or a Car Dealer wanting to offer significant rebates on car sales we are able to help.” Contact: Rod O’Callaghan T: +353 1 656 3958 F: +353 1 656 3970 E: rocallaghan@airtonrisk.com www.airtonrisk.com

City of Manchester

Manchester is committed to the continued hosting of major international sports events and to building its reputation as a global sports destination. Manchester works with a range of stakeholders to deliver the city’s Major Sports Events Strategy, including a programme of world and European championship events. As part of this strategy, Manchester City Council is keen to work with partners and sponsors in the delivery of effective marketing campaigns and in the development of related sports marketing services and collateral.

Contact: T: +44 (0)161 223 1155 E: events@manchester.gov.uk www.manchesterworldsport.com

Clipper Round the World Yacht Race

The Clipper Round the World Yacht Race creates a unique platform for the global promotion of destinations, trade and culture. Clipper 13-14 features a new fleet of twelve 70-foot yachts crewed over 40,000 miles by non-professional sailors from all walks of life. Global media audiences exceed 500 million, with yacht sponsors and hosts benefitting from millions of dollars worth of economic impact from visitor spend, improved tourism, inward investment and commercial trade deals. To discover more contact: Neil Jenkinson T: +44 2392 526000 E: njenkinson@clipper-ventures.com www.ClipperRoundTheWorld.com

Deep Red Creative

Definitive Sport

NOTHING LESS THAN EXCEPTIONAL Definitive Sport is the specialist sports division of Definitive Events. We are independent specialists in Sponsor Hospitality Programmes, with Olympic Hospitality expertise, having worked at 3 Olympic Games and other major sporting events, as well as for Premier Football Teams’ Sponsors. We partner with our clients to deliver turnkey solutions to sponsors, rights holders, organising committees, National Olympic Committees and Sporting Federations for hospitality management, event management and consultancy. Through our expertise, experience and knowledge, we ensure our clients achieve and exceed their sponsorship and corporate objectives through “once in a lifetime experiences” with their hospitality programmes at major sporting events around the world and make a lasting impression with their guests. Contact: Lisa Pennington Managing Director E: lisap@definitiveevents.co.uk Piccadilly House 49 Piccadilly Manchester M1 2AP T: +44 (0) 161 212 1595 F: +44 (0) 161 212 1598 www.definitivesport.co.uk www.definitiveevents.co.uk

Dorna Sports

Dorna Sports was established in 1988 as an international sports management and marketing company, and has been the exclusive holder of the commercial and media rights relating to MotoGP (FIM Road Racing World Championship Grand Prix) since 1992. The company is responsible for MotoGP’s global sponsorship, licensing and corporate hospitality activity, as well as the international distribution of the World Championships’ media rights. It also participates in the management, marketing and distribution of the Spanish Road Racing Championship (CEV). For further information: www.dorna.com

EventScotland

SPORTFIVE INTERNATIONAL

EventScotland is the national events agency and is working to make Scotland one of the world’s leading event destinations. By developing an exciting portfolio of sporting and cultural events, EventScotland is helping to raise Scotland’s international profile and boost the economy by attracting more visitors. We work with a range of partners to maximise the benefits of existing events, attract new events and to showcase Scotland as The Perfect Stage for world-class events.

SPORTFIVE is an international sports marketing agency, owned by the French media giant, Lagardère Unlimited. With its head office in Geneva, Switzerland, SPORTFIVE International offers a range of established media and marketing services to an impressive portfolio of international clients. Through its extensive network of media experts, the agency markets sports media rights to media platforms, and marketing and sponsorship opportunities to major brands across the world. SPORTFIVE International focuses on managing premium sports rights for premium sports events. Contact: T: +41 22 5963 700 F: +41 22 5963 800 www.sportfive.com

Contact: EventScotland 5th Floor, Ocean Point One 94 Ocean Drive Edinburgh, EH6 6JH T: +44 (0) 131 472 2313 E: information@eventscotland.org

Hally Sports International Ltd

Euroasia Sports

Because Euroasia Sports is an establishment which has specialized in the sports industry, it possesses detailed information and a communications network regarding the sector’s shareholders and consumers. The information accumulation we possess makes it possible to make spot on decisions on a number of issues, such as market research, consumer perception, consumer segmentation and determining targets. It is our primary goal to ensure the development of a cordial relationship between the brand names and the consumer at all stages of our projects. Contact: Deniz Silistre T: +(90) 212 211 59 00 E: deniz@euroasiasports.com www.euroasiasports.com

We change how people feel, think and behave through the power of experience. Experience Worldwide is the world’s most innovative sponsorship agency. We are part of the Omnicom network. We bring brands to life through bespoke sponsorship platforms in Formula One, golf, tennis, football and sailing forming stronger and longer lasting relationships.

Contact: Rob Bruce T: +44 (0)20 7554 1111 E: robb@experience-worldwide.com www.experience-worldwide.com

Our Organization stands on three tripods of People! Passion!! and disruptive creativity in such a way, that we help brands, Organization, Agencies, both Public/Private concerns shove Elephant and Giraffe into the same refrigerator. As an integrated Sports Media/ Marketing Communication, we create innovative content for clients, TV, Radio that drives on Sponsorship. We take it further by involving customers with the brands through... * Research & Data Evaluation * Strategies sponsorship consulting * PR & Communication * Event Management & Activation * Brand promotion * Content Marketing * Live sports Events Broadcast * ROI methodology

Contact: T: +234 80343042346 E: win@hallysports.com www.hallysports.com

International Table Tennis Federation

Havas sports & entertainment is the global brand engagement agency of the Havas group. Our 30 offices in 20 markets deliver strategically sound creative solutions based on insight, experience and a deep understanding of what binds people together into communities: shared passions. We recommend the right solutions to ensure ongoing meaningful relationships with brands’ current and future fans, be this through sponsorship, branded content, social networks, live brand experiences… Contact: Fredda Hurwitz global VP strategic Planning, Marketing & communications T: +44 20 7759 2073 E: fredda.hurwitz@havas-se.com www.havas-se.com

RedTorch

We Listen, We Think, We Do

Looking to invest or enter the chinese and Asian Market? Then TMs international is the perfect place to start. Representing the international Table Tennis Federation for the last 10 years has ensured that TMs international has excellent contacts and partners in the region and in the country where table tennis is revered as a national sport. With various possibilities still available over the upcoming years the opportunity awaits. Contact us now: Anders Thunstrom Managing Director E: at@tmsin.com

RedTorch provides commercial strategy, sales and marketing services for rights holders, associations, organising committees, cities and national sports organisations. Our clients include: • sportAccord convention • FinA World Aquatics convention • The sports Journalists’ Association of great Britain • Québec city Believing that every successful partnership starts with listening, we would be delighted to hear from you. Contact: Jonny Murch, Director T: +44 (0)207 036 8082 E: jonny.murch@redtorch.co www.redtorch.co

Infront Sports & Media

infront sports & Media, based in Zug, switzerland, is one of the leading international sports marketing companies in the world, contributing to more than 3,000 event days of top sport annually. The full-service agency handles the marketing of many top sports properties and also supports sponsors in maximising the value of their investments. infront’s services include the development and sale of sponsorship packages; construction and maintenance of on-site advertising and signage; event promotion and the creation of powerful activation strategies. Contact: T: +41-41-723 15 15 E: info@infrontsports.com www.infrontsports.com

The singapore sports council (ssc) is the lead government agency responsible for developing a sporting culture in the country. Working with the public and private sectors, ssc promotes and develops participation, excellence and industry at home and internationally. everything we do is driven by the belief that sport contributes to the character of our people, the vibrancy of our city and the economic stability and diversity of our nation. We are your city for sports business in Asia. For more information on the Singapore Sports Council, please refer to www.ssc.gov.sg.

agencies

Plus Event Marketing is a national event management company experienced in sports event management and operations in Turkey. We partner with global leading agencies who organize International Sports Events around the World. Plus Event Marketing has been involved in the preparation, planning, logistics and delivery of major large-scale and customized events for over 9 years. Our team is experienced in the coordination of different functional areas, including field operations, security, catering, professional timing, branding, transportation, accommodation, TV Production, and much more. Plus Event Marketing is able to arrange experienced senior and front line management in all major event disciplines including creating fun zones for spectators and creating different communication platforms for sponsors. We are able to deliver complete turnkey major event management solutions over a period of years as well as single management projects in Turkey. Our expertise is based on the experience of practical implementation and delivery in national and international sports events held in Turkey such as; zz Seat Cup Turkey & Polo Ladies Cup 2004-2006 also as support races of Formula 1, DTM and WTCC in Istanbul Park 2005 and 2006 zzMoto GP Istanbul Park 2005-2007

zz 10th European Cablewakeboard Championship

Bursa 2008 zz Audi Ski and Snowboard Championship of Turkey

2005-2008 zzLG-BEKO Golf Tournament 2005-2011 Istanbul zzWings Sailing Cup Istanbul 2008 zzInternational Kids Ski Cup Bursa 2008 zzWRC Antalya 2006 and 2008 zzWings Winter Cup Ski Races Bursa 2009-2010 zz 13th European Short-Course Swimming

Championship Istanbul 2009 zzPorsche GT Cup Challenge Istanbul 2008-2009 zz Porsche GT3 Cup Challenge Eastern Europe 2010-2011 zzISS Ski League 2010-2011

Beyond that, we are the official event agency of IWWF, therefore we will be organizing World and European Championships in different countries as of 2012.

Further information: Tar覺k K繹ni t. +90 212 2682131 m. +90 533 2701091 e. tarik.koni@plus-em.com w. www.plus-em.com

SportsMark

How do you leverage the passion and excitement of the live sporting event and turn it into a brand and business building tool for your clients? You team up with SportsMark. SportsMark specialises in using the live sporting event as a marketing platform to grow key business to business relationships for our clients. • Strategic consulting • Sponsorship activation • Bespoke corporate hospitality • Event management • Specialising in Olympic Games, FIFA World Cup, EURO 2012, Wimbledon, Rugby World Cup and other premier global events

Broendby Stadion 20 DK-2605 Broendby T: +45 43262100 F: +45 43262125 info@sporteventdenmark.com sporteventdenmark.com

Contact: Joanna Olszowska T: +44 (0) 207.031.8424 E: joannao@sportsmark.com www.sportsmark.com

SMG Sports

Sponsorship Works 2011

Total Sports Asia

TSA is Asia’s leading independent sports & entertainment marketing agency with an exciting portfolio of sponsorship and licensing relationships. For brands, we help you access global sponsorship and licensing opportunities which deliver the right results in your market. For rights holders, our Asian brand contacts are extensive leading to new revenue opportunities. Our rights holder partners include major European Football clubs, Formula 1 teams and Asian centric sports like Badminton, Table Tennis and Squash. Contact: James White VP, Sales & Business Development T: +603 76609611 E: james.white@totalsportsasia.com www.totalsportsasia.com

Agencies The Look Company

The Look Company is a world leader in providing Look programmes used by large scale sporting events to create total event pageantry. Being a world leader for fabric and tension fabric systems, The Look Company has honed an exceptional, world-class skill set that incorporates the knowledge to execute turn-key, end-to-end solutions that include 3D scanning, print production, logistics, installation and decommission of large scale look and signage programmes.

Velocity Brand Management Velocity Brand Management Velocity Brand Management Velocity Brand Management Velocity Brand Management Specialising in creating licensing and Specialising in creating and merchandising programslicensing for sporting merchandising programs for sporting Specialisingand in creating licensing and federations events, VBM holds federations andprograms events, VBM holds merchandising for sporting exclusive representation agreements Specialising in creating licensing and exclusive agreements federations andlicensing events, VBM holdsfor to managerepresentation the programs merchandising programs for sporting Specialising in licensing creating licensing and to manage the programs for exclusive representation agreements numerous international federations andprograms events, and VBM holds merchandising fornational sporting numerous international and national to manage the licensing programs for sporting teams and major events. exclusive representation agreements federations and events, VBM holds sporting teams and major events. numerous international and national Based out of Sydney, VBM has offices to manage the licensing programs for exclusive representation agreements Based out of Sydney, VBM has offices sporting teams andNew major events. globally including Zealand, numerous international and national to manage theSydney, licensing programs for globally including New Zealand, Based out of VBM has offices England and India. sporting teams and major events. numerous international and national England and India.New Zealand, globallyout including Based of Sydney, VBM has offices For furtherteams information please contact: sporting and major events. England and India. For further information please contact: globally including New Zealand, Based out of Sydney, has offices Australia/New Zealand:VBM James Ashworth For further information please contact: England including and India. Australia/New Zealand: Ashworth globally New James Zealand, jashworth@velocitybrandmanagement.com jashworth@velocitybrandmanagement.com Australia/New Zealand:please Jamescontact: Ashworth England and India. For further information UK/Europe: Sarah Bohner jashworth@velocitybrandmanagement.com UK/Europe: Sarah Bohner For further information please Australia/New Zealand: Jamescontact: Ashworth sarahb@velocitybrandmanagement.com sarahb@velocitybrandmanagement.com UK/Europe: Sarah Bohner jashworth@velocitybrandmanagement.com Australia/New Zealand: James Ashworth Sub Continent: Aaron Bester sarahb@velocitybrandmanagement.com Sub Continent: Aaron Bester jashworth@velocitybrandmanagement.com UK/Europe: Sarah Bohner abester@velocitybrandmanagement.com abester@velocitybrandmanagement.com Sub Continent: Aaron Bester sarahb@velocitybrandmanagement.com UK/Europe: Sarah Bohner www.velocitybrandmanagement.com abester@velocitybrandmanagement.com www.velocitybrandmanagement.com sarahb@velocitybrandmanagement.com Sub Continent: Aaron Bester www.velocitybrandmanagement.com abester@velocitybrandmanagement.com Sub Continent: Aaron Bester abester@velocitybrandmanagement.com www.velocitybrandmanagement.com

www.velocitybrandmanagement.com As a total end-to-end solution provider, The Look Company provides a collection of necessary, venue related graphic products including large format fabric wall treatments, directional signage, temporary wall branding, building lighting, and custom spectaculars. Contact: Jacob Burke T: +974 4447 5865 E: Jburke@thelookcompany.com www.thelookcompany.com

Vero

World Sport Group

Singapore-based World Sport Group is Asia’s leading sports marketing, media and event management company. The company features almost 600 sport event days and more than 5000 hours of sports programming annually, across more than 30 countries in the region. It is the exclusive marketing partner of the Asian Football Confederation (AFC), and a leading promoter and organizer of the region’s top golf events, including the Barclays Singapore Open. Its regional offices are located in Beijing, Beirut, Delhi, Hong Kong, Mumbai and Tokyo. Contact: T: +65 6826 2688 E: info@worldsportgroup.com.sg www.worldsportgroup.com

WSM

WSM is an integrated team of specialist collaborative divisions across Sponsorship Consultancy, Digital, Events, PR & Media, Experiential, Print and CSR. Our clients include Aberdeen Asset Management, Brit Insurance, Henderson Global Investors, ISPS, Optimum Nutrition, Jumeirah and Thomson Reuters. WSM has international offices in the US and the UAE, working across existing and new business projects in Singapore, Tokyo, Australia, South Africa, Brunei and Thailand. Contact: Chris O’Donoghue T: 0207 183 4610 E: chris.odonoghue@ wsmcommunications.com

CAPITAL PROJECTS Sector Contents Architects, Construction & Engineering

100

Service & Equipment Providers

102

Ticketing, CRM & Smart Cards

104

ARCHITECTS, CONSTRUCTION & ENGINEERING

100

Designsport

Designsport specializes in the development and promotion of Sport through Architecture, Design and New Media. The foundation of Designsport in the extensive working knowledge acquired by its core team members in over 10 years of designing, developing and delivering events for Major Event Organizing Committees, National Olympic Committees and Sporting Authorities. Designsport implemented activities: • Designsport: master planning architecture overlay bid files • Filmsport: art film graphic animation new media • Goodsport: sport for developing communities education Contact: T: +974 44476794 www.designsport.org

Museos Deportivos – Mude Eventos

International experience in design, development & management of sports museums and huge shows. Leaders in South America in innovation and creativity. We developed Boca Juniors and River Plate interactive museums, as well as CONMEBOL’s Museum and “The Exhibition of Champions” at Wembley Stadium. Contact: Nicolás López Fagúndez T: +5411-4780-4597 E: alopez@museosdeportivos.com Virrey Olaguer y Felliu 2462, Piso 6 C1426 EBB Ciudad de Buenos Aires Argentina

www.museosdeportivos.com AGENCIES

ES Global

ES Global provides innovative and creative solutions for sporting, corporate and hospitality events. We specialise in event overlay, temporary structures, staging and project management. Sustainability is a fundamental principle to the company’s approach. We ensure the impact of our design is evaluated throughout manufacture, delivery, construction and removal/reuse. Whether you are looking for a temporary sporting venue or hospitality pavilion; we have the ability to turn your vision into reality, we thrive on challenges and to us, nothing is impossible. Contact: Sara Bertie T: +44 20 7055 7211 E: sarab@esglobalsolutions.com www.esglobalsolutions.com

NUSSLI is a leading, global supplier of temporary and modular infrastructure for events related projects. Our core products include grandstands, bleachers and modular stadium solutions, pavilions, exhibition stands, as well as overlay works for major events. We support clients through all project phases - from conceptualisation, through to planning and final implementation. Our headquarters is in Switzerland with branches in Europe and the USA. We provide a unique combination of extensive product range, proven expertise in planning, project management and production across an international network. NUSSLI Group Hauptstrasse 36, CH-8536 Hüttwilen Phone +41 52 748 22 11 huettwilen@nussli.com nussli.com

Populous

Populous is a global design practice specialising in creating environments that draw people and communities together for unforgettable experiences. We make a difference through our comprehensive design services, including sports architecture, conference and exhibition centre architecture, interior design, environmental graphics and wayfinding, events planning and overlay, masterplanning, sustainable design consulting and facilities operations analysis. We are a world leader in the design of sports and entertainment buildings, having worked on over 1,000 sports projects around the world. With a portfolio of over 400 major event venues, we are also recognised as a world leader in overlay design, procurement and construction. Our experience on major events covers the preparation of bid documents, the development of venue briefs and masterplanning, the design of sporting venues and the provision of overlay - which ensures a coordinated approach to our work. We have worked on a large number of Olympic Games – including the designs of Olympic Stadia for Sydney, London and Sochi, as well as FIFA World Cup events, with the designs of Soccer City Stadium in South Africa (2010), Arena das Dunas Natal in Brazil (2014), Sochi Stadium in Russia (2018) and Sport City stadium in Qatar (2018). Contact: Tom Jones Business Development Manager T: +44 (0) 20 8874 7666 E: tom.jones@populous.com www.populous.com

101

SERVICE & EQUIPMENT PROVIDERS

102

AGENCIES NUSSLI is a leading, global supplier of temporary and modular infrastructure for events related projects. Our core products include grandstands, bleachers and modular stadium solutions, pavilions, exhibition stands, as well as overlay works for major events. We support clients through all project phases - from conceptualisation, through to planning and final implementation. Our headquarters is in Switzerland with branches in Europe and the USA. We provide a unique combination of extensive product range, proven expertise in planning, project management and production across an international network. NUSSLI Group Hauptstrasse 36, CH-8536 Hüttwilen Phone +41 52 748 22 11 huettwilen@nussli.com nussli.com

Stadia and Arenas II

Stadia and Arenas presents you with data from venue projects in different sports and across different markets to form a best practice guide to the industry. We examine funding options and techniques to help you maximise revenues. We also provide you with business models for new build and refurbishment projects and explore the balance in the mix of seating. Finally we assess the viability of diversified business streams and give you advice on how to tap into them. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/stadiaarenas-mp When calling please quote: 12143/MP

Sports Security and Safety Evolving Strategies for a Changing World

Major sports events are increasingly under threat from groups anxious to hi-jack their profile and global audience for their own political and criminal ends. While the attack by Palestinian terrorists on the Israeli team at the 1972 Olympic Games in Munich may provide the most horrific example of the collision between sport and political extremism, every event is and will remain a potential target. Ensuring the safety and security of competitors, spectators, officials and media are the primary objectives of all event organisers. And in the light of the ever-present, constantly-evolving terrorist threat, sports event security has become a multi billion dollar business. Today, sports event security is a highly specialised discipline which draws on the expertise of professionals drawn from the armed forces and police and intelligence services as well as event and facility management and operations professionals.

Next Generation Strategies for Title Sponsorship and Naming Rights

This comprehensive resource is designed to help both buyers and sellers develop a cohesive strategy from start to finish. You will be presented with the key influences and data to drive the decision making process, exploring the best, as well as the worst, examples of naming rights and practice from different sports and territories from around the world as well as identify market trends. Benefit from key numbers in over 50 charts including: • Top deals done by sector, sport and country • Most valuable deals over the past 5 years Proportions of named stadia in • different sports and markets Naming rights and title • sponsorships by value and asset type As an optional extra, we are also offering a package of slides summarising the key knowledge in the report.

This essential report draws on the experience of highly placed experts to deliver an insider’s guide to the processes of threat assessment and analysis, strategy development and the implementation of effective security programmes at sports events.

With 34 tables in 40 slides, we have extracted the key data points and put them into a PowerPoint presentation for you. This is provided ready-to-go and packaged as a white label product for you to use for your own purposes.

For further information:

T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportssecurity-mp When calling please quote: 12115/MP

T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/titlesponsorship-mp When calling please quote: 12167/MP

103

TICKETING, CRM & SMART CARDS

104

Green 4 Solutions

Green 4 Solutions provide sport tailored CRM, Ticketing and Retail solutions based on Microsoft Dynamics CRM. Using a single technology platform, Green 4 provide solutions to help improve relationships with supporters and maximise revenue. With CRM at the heart of the technology supporter profiles are continually enhanced with information about ticket and retail purchases, spending behaviours and interests. The embedded ecommunications tool provides a mechanism for regular personalised email communications. Customers include: West Bromwich Albion, Club England, Le Mans FC. Contact: T: +44 (0) 845 508 8149 E: beth@green4solutions.com www.green4solutions.com

Mike Burton are specialists in delivering corporate hospitality, sports travel, event and ticket management. The sports travel business operates joint ventures with the Rugby Football Union and the British & Irish Lions. The hospitality business operates at Twickenham and the Wimbledon Championships. The event and ticketing management division operates in the world of global sport, with two joint venture companies. Rugby Travel & Hospitality will deliver the global travel and hospitality programmes for Rugby World Cups 2015 and 2019, and Prestige Ticketing operates the London 2012 Prestige Ticketing programme.

Contact: Justin Hopwood T: +44 (0)1452 888666 E: justin.hopwood@mikeburton.com www.mikeburton.com

Maximising Revenue from Ticketing and CRM

A new lifeline for the sports industry, this vital resource will help you to: • Learn from examples of best practice in customer relationship management • Enhance your customer experience using ticketing management systems • Optimise your pricing to maximise revenue and avoid a half empty stadium • Gain strategies for retaining vital season ticket holders and attracting new ones • Utilise practical solutions to minimise the effects of touting and scalping • Apply the best pricing strategies for different scenarios • Improve customer relations and increase ticket revenues This valuable report brings you insight and opportunities for increasing live audiences and ticketing revenue, whether for a one-off event or to establish a sizeable and loyal customer base season-by-season. Enjoy this exclusive resource and bring your ticketing strategy up to date.

For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/ticketingcrm-mp When calling please quote: 12102/MP

Sports Event Management The Ultimate Industry Guide

Sports Event Management: The Ultimate Industry Guide is an in-depth and comprehensive report designed to help all those involved in major sports events realise their true potential. This report helps you to navigate the huge range of opportunities around major sports events and offers practical solutions to some of the main issues facing event organisers today. This is a unique and invaluable resource that guides you through the many moving parts which make up the modern sports event. For suppliers the chance to become an intrinsic part of the team is a real one, this report has many benefits, including the knowledge to help you: Track opportunities in major • sports events Tap into the tendering and • procurement cycles Understand how to become • true event partners Balance cash versus value-in• kind contracts Major event organisers will gain powerful insights into the technical and commercial aspects of sports events. You will optimise your revenues, manage your costs and deliver what federations, broadcasters, athletes, sponsors and fans are looking for. With sports events there are no second chances. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportsevent-management-mp When calling please quote: 12145/MP

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CITIES, TRAVEL & ADVERTISING, PR & SALES TOURISM Sector Contents Host Cities

107

Hotels

110

logistics: rail/Coach/air

112

sports travel management

116

tourist Boards

118

106

HOST CITIES

107

Cities, Travel & Tourism Trinidad & Tobago

Trinidad and Tobago is the true destination for hosting worldclass sporting events. From the 2001 FIFA Under-17 World Cup to the 2007 ICC Cricket World Cup and the International Open Golf Championships, Trinidad and Tobago has hosted some of the world’s best mega events. After the play, turn up the music, share some eats and drink and generally ‘lime’ (hang-out) the day away. The sports calendar is packed with tournaments and meets throughout the year and there is always something for you. Contact: Manohar Ramsaran/ Brent Smith T: 001-868-675-7034 Ext: 227,276 E: mramsaran@tdc.co.tt E: bsmith@tdc.co.tt www.gotrinidadandtobago.com

Sports Event Management The Ultimate Industry Guide

This report helps you to navigate the huge range of opportunities around major sports events and offers practical solutions to some of the main issues facing event organisers today. You will optimise your revenues, manage your costs and deliver what federations, broadcasters, athletes, sponsors and fans are looking for. With sports events there are no second chances. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportsevent-management-mp When calling please quote: 12145/MP

108

Sports Event Management The Ultimate Industry Guide

Ultimate Sports Cities 2nd ed.

Sports Event Management: The Ultimate Industry Guide is an in-depth and comprehensive report designed to help all those involved in major sports events realise their true potential.

Hosting sports events is known to provide major economic and social benefits to cities.

This report helps you to navigate the huge range of opportunities around major sports events and offers practical solutions to some of the main issues facing event organisers today.

Recently some cities have benefited more than others, establishing themselves as worldclass leaders in this field. The question is: how do you cross the divide?

This is a unique and invaluable resource that guides you through the many moving parts which make up the modern sports event. For suppliers the chance to become an intrinsic part of the team is a real one, this report has many benefits, including the knowledge to help you: Track opportunities in major • sports events • Tap into the tendering and procurement cycles Understand how to become • true event partners Balance cash versus value-in• kind contracts

Analysing the major players, Ultimate Sports Cities, Second Edition answers that very question.

Major event organisers will gain powerful insights into the technical and commercial aspects of sports events. You will optimise your revenues, manage your costs and deliver what federations, broadcasters, athletes, sponsors and fans are looking for. With sports events there are no second chances. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportsevent-management-mp When calling please quote: 12145/MP

This report brings you the information you need, including: • • • • • •

An authoritative ranking of leading cities A review of their claims A benchmark for aspiring hosts Details of the facilities and infrastructure they offer The depth of local public and government support The social economic and environmental benefits to the community.

Benefit from valuable data on venues and their capacities, relative prices and standards of local facilities and transport links.

For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/ ultimate-sports-cities-mp When calling please quote: 12159/MP

YOUR SPORT OUR PASSION In Denmark we are passionate about hosting international sports events. We have the experience and the partners to stage a successful event. We recognize the importance of adding value to an event and its owner, and we always strive to do our utmost to exceed the expectations of all stakeholders. Visit sporteventdenmark.com

HOTELS

110

LOGISTICS: RAIL/COACH/AIR

112

Warsaw

Warsaw - the unique city hosting the unique sport event! In the eve of UEFA EURO 2012™ it’s worth find out more about the flourishing metropolis chosen to be the heart of the biggest football enterprise in Europe. To learn more about Warsaw, please visit the official websites: www.um.warszawa.pl/en and uefaeuro2012.um.warszawa.pl/ Contact: Press Department, Warsaw City Council T: (+48 22) 443 34 74 E: press.euro2012@um.warszawa.pl

Sports Event Management The Ultimate Industry Guide

Sports Security and Safety Evolving Strategies for a Changing World

Sports Tourism Strategies for successful development

Sports Tourism: Strategies for Successful Development identifies the different groups that make up the sector, what each is worth and how best to attract them. It provides analysis of different sports spectator and participant profiles, and examines differences between source markets, national versus international and short versus longhaul visitors. With more than ten information filled chapters Sports Tourism: Strategies for Successful Development gives you the essential information and strategy development models you need including: • • • • •

Creating a sports tourism offer Sports tourism destination marketing Valuing sports events and the visitors they bring Identifying which visitors and events to target Ensuring sports tourism complements existing attractions The role and value of infrastructure investment Sustainable sports tourism

This is your guide to the sector demonstrating just how sport can play a part in your development plans.

For further information:

T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportssecurity-mp When calling please quote: 12115/MP

T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportstourism-mp When calling please quote: 12170/MP

• •

113

CITIES, TRAVEL & TOURISM

Dubai Duty Free Dubai Duty Free, established in 1983, has grown to become the single largest airport retailer in the world with sales of US$1.27 billion in 2010. Employing 4,000 people, Dubai Duty Free is widely regarded for having set the benchmark for the duty free industry in the region. Its founding principal of offering international travelers a wide range of quality merchandise, value for money and a first class retail experience in a shopper-friendly environment still holds true to this day. To-date, 2011 has been a phenomenal year for Dubai Duty Free with sales reaching US$1.036 billion for the first nine months of the year, representing a 16.4% increase over the same period in 2011 and placing the operation very much on track for year-end sales of an estimated US$1.45 billion. With over 200 awards presented since it began operation in 1983, Dubai Duty Free received several awards including being named the ‘Brand of the Year’ at the annual Superbrand UAE tribute event. Other awards presented are the ‘Best Duty Free Shopping’ award from Global Traveller US magazine, ‘Best for Duty Free Shopping’ from Business Traveller Middle East and the ‘Middle East Retailer of the year’ from Duty Free News International (DFNI). Currently operating some 18,000 square metres of retail space at Dubai International, Dubai Duty Free is ready to roll out its retail operation when the passenger terminal of Al Maktoum International Airport at Dubai World Central is completed in 2012 and in the Concourse 3 at Dubai International in 2013.

114

In addition, Dubai Duty Free is preparing to open its first hotel, the Jumeirah Creekside Hotel, in late 2011. The five-star property will be managed by Dubai-based Jumeirah Group, and will be located on the grounds of the Aviation Club in Garhoud. Dubai Duty Free also runs innovative promotions: the world renowned Finest Surprise Luxury Car draw, the Millennium Millionaire to win US$1 million and the Dubai Duty Free Double Millionaire to win US$2 million The operation is also highly committed in promoting Dubai through a series of high level sporting events such as the Dubai Duty Free Tennis Championships, which is owned and organized by the operation and features a back-to-back WTA and ATP tournament attracting the top tennis players in the world. Previous champions read like a who’s who of the game and include Roger Federer, Novak Djokovic, Rafael Nadal from the ATP and Caroline Wozniacki, Svetlana Kuznetsova and Venus Williams from the WTA. On 20th December, Dubai Duty Free will celebrate its 28th Anniversary, which is sure to signal another sales milestone for the airport retailer when it extends a 25% discount to travellers on that day throughout the 24-hour period.

115

SPORTS TRAVEL MANAGEMENT

116

Sports Tourism Strategies for successful development

Trinidad & Tobago

Warsaw

Warsaw - the unique city hosting the unique sport event!

•

In the eve of UEFA EURO 2012™ it’s worth find out more about the flourishing metropolis chosen to be the heart of the biggest football enterprise in Europe.

•

To learn more about Warsaw, please visit the official websites: www.um.warszawa.pl/en and uefaeuro2012.um.warszawa.pl/ Contact: Press Department, Warsaw City Council T: (+48 22) 443 34 74 E: press.euro2012@um.warszawa.pl

•

This is your guide to the sector demonstrating just how sport can play a part in your development plans. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportstourism-mp When calling please quote: 12170/MP

Contact: Justin Hopwood T: +44 (0)1452 888666 E: justin.hopwood@mikeburton.com www.mikeburton.com

Maximising the Value of Hospitality

The majority of brand owners haven’t even begun to scratch the surface of using hospitality as a way of retaining and motivating clients or their own employees in any meaningful way. This in-depth report from SportBusiness, takes a hard look at the world of business entertainment from the point of view of the party picking up the tab. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/ maximising_hospitality_mp When calling please quote: 12105/MP

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TOURIST BOARDS

118

Cities, Travel & Tourism City of Manchester

In April 2010, Manchester was named one of the world’s top ten cities for hosting international sports events by Sportbusiness Magazine’s Ultimate Sports City listing. The city regularly hosts major international sports events at world-class venues such as the Etihad Stadium and the iconic Old Trafford Stadium. Manchester is also renowned for its vibrant cultural scene, great nightlife, fantastic cuisine and a shopping experience that includes the best of high-street boutiques and speciality markets.

Contact: T: +44 (0)871 222 8223 E: touristinformation@ visitmanchester.com www.visitmanchester.com

EventScotland

120

Sport and the Role of Government

The secret of sport and public sector success can be found by working in a true partnership. Sport and the Role of Government provides you with guidance and examples of partnerships that have worked well. We identify the characteristics of organisations which are well matched and provide a template for both sport and government organisations to establish effective working relationships with one another. We examine public finance from the perspective of sport, demonstrating how sport can attract funding from government and gives you examples of where these relationships have been profitable for both sides. This report reviews the different sources of funding available and shows how several different streams can be targeted effectively. This report finds that governments look set to sustain or even increase their involvement in sport. It examines their objectives, how they fund sport and their considerations when they do so. It also provides you with a framework to evaluate public funding and identifies the different contexts in which this funding was provided. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportgovernment-mp When calling please quote: 12156/MP

Sports Event Management The Ultimate Industry Guide

Sports Event Management: The Ultimate Industry Guide is an in-depth and comprehensive report designed to help all those involved in major sports events realise their true potential. This report helps you to navigate the huge range of opportunities around major sports events and offers practical solutions to some of the main issues facing event organisers today. This is a unique and invaluable resource that guides you through the many moving parts which make up the modern sports event. For suppliers the chance to become an intrinsic part of the team is a real one, this report has many benefits, including the knowledge to help you: • Track opportunities in major sports events • Tap into the tendering and procurement cycles • Understand how to become true event partners • Balance cash versus value-inkind contracts Major event organisers will gain powerful insights into the technical and commercial aspects of sports events. You will optimise your revenues, manage your costs and deliver what federations, broadcasters, athletes, sponsors and fans are looking for. With sports events there are no second chances. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportsevent-management-mp When calling please quote: 12145/MP

SPORTS TOURISM: STRATEGIES FOR SUCCESSFUL DEVELOPMENT

For further information: Call +44 (0) 207 484 3514 or email infoteam@sportbusiness.com www.sportbusiness.com/sports-tourism-mp When calling please quote: 12144/MP

DESTINATION ADVERTISING, PR & SALES LONDON Sector Contents attractions

123

Hospitality

125

Venues

127

122

ATTRACTIONS

123

Destination London Roundhouse

Sports Event Management The Ultimate Industry Guide

Ultimate Sports Cities 2nd ed.

Sports Event Management: The Ultimate Industry Guide is an in-depth and comprehensive report designed to help all those involved in major sports events realise their true potential.

Hosting sports events is known to provide major economic and social benefits to cities.

This report helps you to navigate the huge range of opportunities around major sports events and offers practical solutions to some of the main issues facing event organisers today.

Recently some cities have benefited more than others, establishing themselves as worldclass leaders in this field. The question is: how do you cross the divide?

For more information about hiring any of the Roundhouse’s several state of the art spaces please contact: T: 020 7424 6771 E: hire@roundhouse.org.uk www.roundhouse.org.uk/hire Twitter: @RoundhouseEvent

Analysing the major players, Ultimate Sports Cities, Second Edition answers that very question.

Surrey Sports Park

Surrey Sports Park is one of Europe’s leading elite sports training and event venues, featuring world class facilities and host to a number of professional teams, athletes and sporting events. Located 40 minutes away from London at the University of Surrey in Guildford, Surrey Sports Park has a 1000 seat indoor sports arena, additional flexible spaces and sports facilities that include squash and tennis courts, artificial and grass pitches, a Health and Fitness Centre and Climbing Centre. Contact: T: +44(0)1483 689 111 Rob Mitchell, Events Manager E: r.j.mitchell@surrey.ac.uk Gems Leaming, Head of Projects E: g.leaming@surrey.ac.uk www.surreysportspark.co.uk

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This report brings you the information you need, including: • • • • • •

Benefit from valuable data on venues and their capacities, relative prices and standards of local facilities and transport links.

For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/ ultimate-sports-cities-mp When calling please quote: 12159/MP

HOSPITALITY

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Destination London Sail Royal Greenwich

Maximising the Value of Hospitality

Sports Event Bidding

Strengthening your relationships Sail Royal Greenwich is a Tall Ship event running during the Olympics, on the Thames in London from 25th July to 12th August 2012. • • • • • • • • •

Fleet of 20 tall ships Historic Reception area Corporate Hospitality Relaxed Networking Exclusive hire of Ships for the duration of the Olympics Michelin Menu by Richard Corrigan and Ron Blaauw Inclusive Wine bar Excellent Service Realistic pricing

Contact: Nathalie Delahaye T: 0203 040 2350 E: info@sailroyalgreenwich.co.uk www.sailroyalgreenwich.co.uk

SportsMark

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Hospitality is no longer just about entertaining clients. It’s about maximising your return on investment. It costs five times as much to acquire a new client as it does to keep an existing one. Yet the majority of brand owners haven’t even begun to scratch the surface of using hospitality as a way of retaining and motivating clients or their own employees in any meaningful way. This in-depth report from SportBusiness, takes a hard look at the world of business entertainment from the point of view of the party picking up the tab. What you will learn from this report: •

How to apply customer segmentation techniques as a way of driving corporate hospitality • How to turn corporate hospitality into an effective part of a customer relationship management programme • How to create a hospitality brief and procure an appropriate hospitality supplier • How to measure and evaluate corporate hospitality as a vital component of sports sponsorship ...and a great deal more. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/ maximising_hospitality_mp When calling please quote: 12105/MP

Sports Event Bidding is a comprehensive resource for both bidders and property owners. It will help in this high stakes game by plotting rapid changes in the bidding landscape and providing a carefully mapped course through it. With expert input from successful and unsuccessful bids around the world you will gain vital insight into all the key factors essential to your bid. We examine all areas from making the initial decision to mounting a bid, through putting together the components of a successful campaign. Ensure you position sports event bidding at the heart of your plans to bring tourist and business revenues to your city and in turn bring economic prosperity. The Sports Event Bidding report is essential reading for all those responsible for bringing sports games and competitions to their city, region or country. This report serves as a must have guide on what you need to do to start putting your city on the map.

For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportsevent-bidding-mp When calling please quote: 12140/MP

VENUES

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Destination LonDon LSO St Luke’s

Home to Lso Discovery, the London symphony orchestra’s pioneering music education programme, Lso st Luke’s is a stunning Grade i listed building. Hints of original architectural remain within an inspiring contemporary space ideal for rehearsals & concerts, filming & recording, conferences, receptions & dinners. external income enables us to develop our outreach work and maintain state-of-the-art facilities, ensuring the Centre has a place in the cultural life of future generations. Contact: T: 020 7566 2871 E: lsostlukes@lso.co.uk lso.co.uk/lsostlukes

Roundhouse

the Roundhouse is a leading performance venue with an internationally renowned history of pushing artistic boundaries. it exists to enable 11-25 year olds to realise their creative potential and to offer audiences across the world new and extraordinary experiences in live music, theatre, dance, circus and new media. All of the income generated from venue hire goes directly in to funding the work done in the Roundhouse Studios. For more information about hiring any of the Roundhouse’s several state of the art spaces please contact: T: 020 7424 6771 E: hire@roundhouse.org.uk www.roundhouse.org.uk/hire twitter: @Roundhouseevent

Unique Venues of London

With venues spanning over a millennium - from 606aD to 2003 – Unique Venues of London (UVL) offers a collection of unique and unusual event spaces. From the modern to the historic, renowned buildings to the lesser known, it incorporates venues such as the Wallace Collection, Kew Gardens, tate Modern and the Foundling Museum. UVL venues represent a crosssection of London as each member provides a taste of London’s history and heritage, landscape or culture through its event and hospitality offerings. Guests can experience London’s history in the setting of the Churchill War Rooms, whilst its iconic landscapes can be experienced at venues such as the eDF energy London eye and st Paul’s Cathedral. alternatively can soak up the culture whilst hosting an event in shakespeare’s Globe or gain an insight into London’s international heritage by viewing exhibits as part of an event at the British Museum. access with ease London’s finest venues through Unique Venues of London and find your truly inspirational venue to host your memorable event.

Stadia and Arenas II advanced Commercial strategies

stadia and arenas presents you with data from venue projects in different sports and across different markets to form a best practice guide to the industry. We examine funding options and techniques to help you maximise revenues. We also provide you with business models for new build and refurbishment projects and explore the balance in the mix of seating. alongside the valuable financial information, this essential report shows you trends and possibilities in design and construction and reports on techniques to improve environmental sustainability. Finally we assess the viability of diversified business streams and give you advice on how to tap into them. Whether you are planning a large redevelopment or looking to extend the life and revenue generating potential of an existing venue stadia and arenas: advanced Commercial strategies is a must read report. For further information:

Contact: Lisa Hatswell T: 07808 646657 E: enquiries@ uniquevenuesoflondon.co.uk www.uniquevenuesoﬂondon.co.uk

T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/stadiaarenas-mp When calling please quote: 12143/MP

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RNDHS

ROUNDHOUSE CURRENTLY AVAILABLE TO HIRE

LEgACY Venue hire fees go directly towards funding the work

the Roundhouse does with in excess of 3,000 11 to 25 year olds each year, allowing them to realise their creative potential.

HERITAgE The Roundhouse has been at the heart of the industrial and cultural revolutions, and it’s now ready to be at the heart of London’s sporting revolution.

LOCATION The Roundhouse is set in the heart of Camden Town

and is surrounded by the open spaces of Regents Park and Primrose Hill.

TRAVEL Quick and direct transport links to the Olympic Park via the North London line or Javelin Train

SPACES FOR HIRE Main Space @ 1,300 sq m

(including lighting & sound package) Circle Balcony @ 720 sq m Terrace @ 310 sq m Studio Theatre @ 120 sq m Torquil’s Bar @ 110 sq m Circle Bar @ 80 sq m Service Yard @ 2,000 sq m 4 x Studio spaces @ 15 sq m each space 5 x banner sites at the front of the Roundhouse

FOR ALL ENQUIRIES PLEASE CONTACT

Email: hire@roundhouse.org.uk or Tel: 020 7424 6771

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Looking for a Unique Entertainment Venue?

Visit 73 of Londonâ&#x20AC;&#x2122;s finest venues at uniquevenuesoflondon.co.uk

EDUCATION & TRAINING Sector Contents Education & training

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recruitment & career development

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EDUCATION & TRAINING

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ESSEC Business School

the Sports Marketing programs of ESSEC BUSINESS SCHOOL are the most recognised qualifications in Sports Marketing education. Qualiﬁcations: Master of Science in Management (3 years) or advanced Masters in international Sports Marketing (16 months). these programs offer courses, seminars abroad, real cases to work on for recognised business partners such as adidas, Havas Sports & Entertainment, adecco, coca-cola Heineken international as well as for well-known international sports institutions. For further details: Sandrine Plançon E: plancon@essec.fr www.essec.edu

De Montfort University

Postgraduate Certiﬁcate, Diploma or Master of Laws (LLM) in Sports Law and Practice by Distance Learning Commences September 2012 Why should apply for the Sports Law & Practice by distance learning programme? the course is key for actual/ intending practicing lawyers in: • Sports regulation and governance • Sports broadcasting • commercial aspects of sport … and all legal and sports management professionals and those responsible for representing the interests of athletes and players Contact: T: +44 (0)20 7017 7209 E: dmu@informa.com www.informaglobalevents.com/ KW1043SBIL

Liverpool John Moores University (LJMU)

School of Sport & Exercise Sciences combine the finest academic expertise with a market focus to help meet the ever-changing demands of industry. our research is internationally renowned and funded by research councils, charities and external partners. We provide innovative, research-led programmes and consultancy all supported by world class academics and state-of-the-art facilities. our expertise encompasses a wide range within the sport, health and fitness arena, with particular strengths in Football, children’s health & fitness and cardiovascular research to name but a few. Contact: David Rutt Business development Manager T: 07968 422 498 E: d.M.rutt@ljmu.ac.uk www.ljmu.ac.uk

Nottingham Trent University

if you have a passion for sports, exercise, leisure, coaching or health, a postgraduate sport science masters qualification from ntu will give you the knowledge and practical skills you need to succeed. courses include: MRes Sport Science develop expertise within performance analysis, sports nutrition or biomechanics. MSc International Performance Analysis of Sport discover performance analysis in collaboration with the university of Valencia, Spain and the otto-von-guericke university Magdeburg, germany. Contact: Antoinette Minniti T: +44 (0)115 848 3918 E: antoinette.minniti@ntu.ac.uk www.ntu.ac.uk/sat

Successful Selling of Sponsorship

this course is designed specifically for those already in the industry looking to develop their current skills or those looking to gain entry to the business. course content: • Elements of a sponsorship deal • Valuing your property • creating an attractive sponsorship package • creating the perfect proposal and pitch • negotiating, closing and contracting For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sellingsponsorship-mp When calling please quote: 12145/MP

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CENTRE INTERNATIONAL D’ÉTUDE DU SPORT

Your partner in improving the management of sport

João Havelange Research Scholarship by CIES Research

The International Centre for Sport Studies (CIES) provides a link between the theoretical study of sport management and its practical application. We conduct research, such as the CIES Observatory and Joao Havelange Scholarship, provide top-level education programmes, such as the FIFA Master and International University Network, and offer consulting services to a worldwide network of partners.

International Master by CIES Education

www.cies.ch

RECRUITMENT & CAREER DEVELOPMENT

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Education & Training Sports Recruitment International Birkbeck delivers prestigious, internationally recognised University of London qualifications, with a flexible teaching schedule that caters for working part-time and full-time students. Our sport related programmes draw on the research activity of the Birkbeck Sport Business Centre www.sportbusinesscentre.com: • • • •

MSc Sports Marketing MSc Sports Management and the Business of Football Postgraduate Certificate Sport Management Postgraduate Certificate Sport Governance

For further information, contact the Course Administrator: T: 020 7631 6776 E: postgrad@mbs.bbk.ac.uk

Over the last ten years Sports Recruitment International has consolidated its position as one of the leading executive search solutions providers specialising in the international sports industry.

Do you want your product or service seen by over 118,000 people each month? Now you can with a presence on the biggest website for the business of sport.

With regional offices in Switzerland, the UK, Singapore and Australia, our team has established an unrivalled international network of sports executives.

SportBusiness.com had over 1 million unique visitors during 2011 from all around the world more than justifying our claim to be the number 1 website for the sport industry.

We believe in offering a flexible and broad range of services and approaches to suit the individual needs of our clients. These include: • • • •

Successful Selling of Sponsorship

This course is designed specifically for those already in the industry looking to develop their current skills or those looking to gain entry to the business. Course content: • Elements of a sponsorship deal • Valuing your property • Creating an attractive sponsorship package • Creating the perfect proposal and pitch • Negotiating, closing and contracting For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sellingsponsorship-mp When calling please quote: 12145/MP

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SportBusiness.com

Confidential executive search Contingency recruitment Interim management and consultancy services Online, web based services

We provide our clients with in-depth knowledge of the industry, offering specialist services by sports sector and business functions. Sport Sectors: • Agencies Broadcast & media • Betting & gaming • Clubs, teams & venues • • Corporate sponsors Elite performance and • participation • Global events Public sport & education • • Rights holders Sporting goods brands • Our team is united through their passion for sport and for providing our clients with the best possible service. Building relationships and developing partnerships is fundamental to our approach. Contact: T: +44 20 7092 6950 E: info@sportsrecruitment.com www.sportsrecruitment.com

Visitors from 218 countries speaking 183 languages return daily, and weekly to read the news, articles, and blog posts. New developments for coming soon include a mobile app making SportBusiness.com even more popular and valued by visitors. With high traffic levels on PC and soon on mobile, SportBusiness. com provides the perfect platform to boost your visibility in this important industry. Branding on our homepage and section pages will put you top of mind and classified and banner ads in our directory, calendar or jobs board will bring in valuable direct response. SportBusiness.com is the ideal platform for hosting cities, recruiters, suppliers and rights holders looking for contact and new business. And, we can support your web presence with outbound emails to our large database of contacts. So, if you want to reach the global sport business audience contact Alex Fontaine today to see how SportBusiness.com can help you achieve your goals. Contact: Alex Fontaine T: +44(0)207 954 3482 E: alex.fontaine@sportbusiness.com www.sportbusiness.com/mediapack

EVENTS Sector Contents Conferences, Exhibitions & Venues

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Event Management & Corporate Hospitality

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Facilities & Training Centres

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CONFERENCES, EXHIBITIONS & VENUES

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Roundhouse

The Roundhouse is a leading performance venue with an internationally renowned history of pushing artistic boundaries. It exists to enable 11-25 year olds to realise their creative potential and to offer audiences across the world new and extraordinary experiences in live music, theatre, dance, circus and new media. All of the income generated from venue hire goes directly in to funding the work done in the Roundhouse Studios. For more information about hiring any of the Roundhouse’s several state of the art spaces please contact: T: 020 7424 6771 E: hire@roundhouse.org.uk www.roundhouse.org.uk/hire Twitter: @RoundhouseEvent

Sport Event Denmark The Danish national sports event organisation established by the Danish Government and the National Danish Sports Organisations with the main objective of attracting and organising major international sports events and sports congresses. Broendby Stadion 20 DK-2605 Broendby T: +45 43262100 F: +45 43262125 info@sporteventdenmark.com sporteventdenmark.com

SPORTEL Rio

SPORTEL is the world’s leading business market for the Sports Media Industry! It is recognized globally as the largest, most influential business venue for high-level sports and media executives. For its upcoming spring market, SPORTEL is pleased to present a thrilling show in the wonderful city of Rio de Janeiro, a vibrating city that is to become the world’s center of attention in international sport. Mark your calendar ! SPORTELRio: 12-14 March 2012 SOFITEL Rio de Janeiro Copacabana SPORTELMonaco: 15-18 October 2012 Grimaldi Forum, Monaco Contact: David Jones T: +34 650 76 71 26 www.sportelRio.com

Trinidad & Tobago

Surrey Sports Park

Unique Venues of London

Unique Venues of London is a marketing consortium of 73 unique and unusual venues within London; all of which reflect the spirit, tradition and cosmopolitan nature of one of the world’s most vibrant cities. Each member venue provides the event organiser or host, an opportunity to choose from a wonderful selection of timeless venues from palaces and national monuments to museums and art galleries spanning over a millennium from 606AD to 2003. Make your event truly memorable and choose one of London’s finest venues. Contact: Lisa Hatswell T: 07808 646657 E: enquiries@ uniquevenuesoflondon.co.uk www.uniquevenuesoflondon.co.uk

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EVENT MANAGEMENT & CORPORATE HOSPITALITY

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Clipper Round the World Yacht Race

Deep Red Creative

Definitive Sport

Dorna Sports

Dorna Sports was established in 1988 as an international sports management and marketing company, and since 1992 has been the exclusive holder of the commercial and television rights relating to MotoGP (FIM Road Racing World Championship Grand Prix). Dorna is in charge of coordinating Grand Prix organisation with each local promoter, and managing relations with manufacturers and teams. With the exclusive MotoGP VIP Village facility, Dorna’s partners have the chance to enjoy the MotoGP experience from luxury suites located at the best vantage points at every racetrack. For further information: www.dorna.com

Euroasia Sports

The main competitive fields that Euroasia Sports is involved with are the planning and management of sports events. Our event management team provides our customers with full service in the planning and management with all aspects of their projects in the development of creative, unique and intelligent projects. In regards to planning, executing and hosting services, the Erzurum Winter Universiade 2011, Extreme Sailing Series and International Skating Union (ISU) Junior Grand Prix of Figure Skating Istanbul are some of our references. Contact: Deniz Silistre T: +(90) 212 211 59 00 E: deniz@euroasiasports.com www.euroasiasports.com

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Events Eurosport Events

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Event Planning Group

EPG Event Planning Group

Eurosport Events is the event management arm of the Eurosport Group. It is a specialist division in the organisation, management and promotion of international sporting events. Eurosport Events is today involved in several prestigious motorsport series. These include the FIA World Touring Car Championship (WTCC) and the Intercontinental Rally Challenge (IRC). Eurosport Events is also involved in equestrianism with the Global Champions Tour and the Saut Hermès. Eurosport Events deals with many aspects of events management. These can range from TV production to media rights distribution (via Eurosport Group’s own media and through sublicensing), as well as the sale of the marketing rights and international communications. Contact: Lorraine Deloison T: +33.1.40.93.80.00 E: ldeloison@eurosport.com www.eurosport.com

Event Planning Group is a supplier of major event expertise to every Olympic Games since Atlanta along with World Cups in Football, Cricket and Rugby. EPG’s major events team utilise their vast experience to provide support for Organising Committees in the planning and delivery of: Venue Overlay & • Infrastructure Venue Management & • Operations Management of Logistics & • Catering Operations Village Management & • Operations Bid City Support • In each of these areas EPG offer a menu of services including: Concept Development • Cost Management • Supply Chain Assessment • Value Engineering • Commodity Procurement • Contract Management • Overlay Planning, • Procurement and Delivery Risk Management • Project Management • Operations • Health and Safety • Co-ordination Re-instatement • EPG supplies flexible resource solutions including, secondment into Organising Committees or on a straightforward project delivery basis. Contact: David Cook London Office: +44 207 398 8398 Melbourne Office: +61 409 178423 Mobile: +44 7976 269008 E: dcook@eventplanninggroup.net www.eventplanninggroup.net

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FIM

The FIM (Fédération Internationale de Motocyclisme) founded in 1904, is the governing body for motorcycle sport and the global advocate for motorcycling. It is recognised as the sole competent authority in motorcycle sport by the International Olympic Committee (IOC). Among its 50 FIM World Championships the main events are MotoGP, Superbike, Endurance, Motocross, Supercross, Trial, Enduro, Cross-Country Rallies and Speedway. The FIM also deals with non-sporting matters such as leisure motorcycling, mobility, transport, road safety, public policy and the environment. Contact: T: +41 22 950 95 00 E: marketing@fim.ch www.fim-live.com

M he th M w

MANCHESTER WORLD SPORT

Manchester is the worldâ&#x20AC;&#x2122;s leading sport city, renowned for staging record-breaking, heart-stopping international sporting events. From our world class sports stadia to the cityâ&#x20AC;&#x2122;s streets, Manchester has created a unique and innovative events programme. Manchester has it all. To check out the full sports programme visit www.manchesterworldsport.com

EVENTS

MANCHESTER – Setting the pace Home of two footballing giants, and with a wide variety of world-class sporting venues, Manchester is well placed ahead of next year’s Olympic and Paralympic Games. In the past year the city has hosted major events such as the UCI Track Cycling World Cup, British Taekwondo Open and ROWE British Squash Grand Prix. The UK’s biggest 10K road race, the Bupa Great Manchester Run, is held annually and in 2011 was part of the Great Day of Sport, along with the Great City Games and Great Salford Swim. Manchester’s events strategy outlines the commitment to maximising the benefits for its residents, businesses and visitors through the staging of world-class sports events. This approach helped the city achieve the status as number one for Legacy in the Sport Business Ultimate Sports City Listing in 2010. A recent example of this strategy came at the UCI Track Cycling World Cup, where the event legacy programme provided funds to buy 20 BMX bikes to be stored at schools close to the National Cycling Centre to help children access the brand-new indoor BMX track. As well as delivering established events, Manchester aims to offer new and innovative event solutions. In February 2011, Manchester City Council announced

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details of a historic agreement with the NBA and USA Basketball that will bring a series of high-profile events to the city. The first of these events, WNBA Live – Manchester 2011, took place in May and pitted the Great Britain Women’s team against professional side Atlanta Dream from the Women’s NBA. In 2012 USA Men’s and Women’s teams will visit to take on Great Britain, and finally the city will host a pre-season NBA clash in 2013. Manchester is also playing a key role in the north west’s ‘Be Inspired’ Olympic offer in the build-up to London 2012. Prior to the Games themselves, USA Basketball, the Australian Olympic Swim Team and the Thailand Olympic Team will train in Manchester. In ‘Games Time’ Old Trafford will be hosting nine Olympic football matches. As we move towards the start of the Paralympic Games, Manchester will welcome the powerful Brazilian Paralympic Team for their final training camp, along with both the Great Britain Paralympic Swim Team and Thailand Paralympic Team. This means that in August 2012, a total of 450 elite athletes will be training in Manchester, along with 100 additional support staff. Add to this the fact that Britain’s Cycling, Taekwondo and Water Polo Teams will all be preparing

from their Manchester bases and the city is showing that while London will be the focus of the sporting world, Manchester will be playing its own part in what will be a momentous year for British sport. Facilities Manchester is home to an impressive array of sports facilities. Less than two miles from the city centre, the largest concentration of sporting venues in Europe can be found, including the 48,000-seat Etihad Stadium, the National Squash Centre, and the Manchester Tennis and Football Centre. Across the city, Manchester United’s Old Trafford Stadium is one of the world’s iconic football grounds, with a capacity of 76,000. In the city centre, the MEN Arena is Europe’s busiest indoor arena, with seating configurations for 3,000 to 21,000 spectators. The Arena has recently hosted sports events such as the 9th FINA World Swimming Championships, World Netball Series and World Heavyweight Boxing. There are exciting times ahead in east Manchester. This summer, the new state-of the-art indoor BMX track at the National Cycling Centre opened to the public. This 2,000-seat facility is the training base for GB riders such as three-time World Champion Shanaze

Reade and offers a comprehensive track programme catering for novice to elite groups. The National Cycling Centre houses the BMX track and velodrome, and is also home to British Cycling, the national governing body for the sport. The unique venue puts Manchester in a strong position to host future events across different cycling disciplines in years to come. Nearby, Manchester City FC is set to start work on the development of a world-leading training complex adjacent to the Etihad Stadium. Initial plans are in place for the 80-acre site to house 15 full-size pitches, a 7,000 seat mini-stadium, and accommodation for playing staff. Manchester City Council is working in partnership with the club to maximise the potential for the city, with the goal of increasing accessibility to new sports facilities for the local community. These plans will drive the ongoing regeneration of east Manchester, creating jobs, strengthening the area’s focus on sport, while confirming the city as a major international sporting destination. To find out more, contact the city’s Sports Events Team. Email: events@manchester.gov.uk Web:www.manchesterworldsport.com www.manchester.gov.uk

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el it e f e w e s u a c e b t r we do spo

Jose Mourinho limited edition of 10 canvases for auction. Client: Nordoff Robins. Event: Football Extravaganza Harry Ellis limited edition of 10 canvases for auction. Client: Matt Hampson Foundation. Event: Testimonial dinner.

Advertising, Promotional banners & general display. Client: England Athletics. Event: England Athletics Hall of Fame.

DESIGN WITH SUBSTANCE We create contemporary and specific works of graphic art and design for events, functions and special occasions including limited editions for auction. Itâ&#x20AC;&#x2122;s unique, but above all else, we create with an understanding of the environment and culture of respective sports. contact Sarah@deepredcreative for the full story.

www.deepredcreative.com contact: Sarah Mammatt sarah@deepredcreative.com 01908 524444

Search: deepredcreative

EventScotland

Great Big Events

Great Big Events is the world leader in Sport Presentation. We have delivered expert Sport Presentation for more than 60 major international sporting events including the Olympic Games; Commonwealth Games; the Rugby World Cup; Asian Games; and World Championships across a vast array of sports. Contact: Great Big Events – United Kingdom T: +44 (0) 208 871 4555 Great Big Events – Australia T: +61 (0) 2 9660 6133 E: enquiries@greatbigevents.com www.greatbigevents.com Twitter: @GreatBigEvents

International Table Tennis Federation

Looking to invest or enter the Chinese and Asian Market? Then TMS International is the perfect place to start. Representing the International Table Tennis Federation for the last 10 years has ensured that TMS international has excellent contacts and partners in the region and in the country where table tennis is revered as a National Sport. With various possibilities still available over the upcoming years the opportunity awaits. Contact us now: Anders Thunstrom Managing Director E: at@tmsin.com

Museos Deportivos – Mude Eventos

Infront Hospitality Management

Infront Hospitality Management is an internationally recognised full-service hospitality operation for major sports events. Its client list is an impressive one in the context of sport. The company has global network capabilities and provides clients with a range of hospitality options, from concept development to full implementation and management. It is co-owned by Kofler & Kompanie, a leading international catering company, and Infront Sports & Media. Contact: T: +41-41-723 15 15 E: info@infrontsports.com www.infront-hospitality.com

Contact: Justin Hopwood T: +44 (0)1452 888666 E: justin.hopwood@mikeburton.com www.mikeburton.com

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SCOTLAND THE PERFECT STAGE

EventScotland, the national events agency, has worked in conjunction with partners to bring sixteen world championships to Scotland since our inception in 2003. Looking forward, Scotland has recently won bids to host the 2013 World Youth Netball Championships; the 2015 World Artistic Gymnastics Championships and the 2015 World Orienteering Championships and weâ&#x20AC;&#x2122;re not stopping there. EventScotland is currently bidding for many more world-class competitions which will cement Scotlandâ&#x20AC;&#x2122;s reputation as the perfect stage for events. For more information visit, www.EventScotland.org

RedTorch

Plus Event Marketing

Rushmans

We Listen, We Think, We Do RedTorch provides commercial strategy, sales and marketing services for rights holders, associations, organising committees, cities and national sports organisations. Our clients include: • SportAccord Convention FINA World Aquatics • Convention The Sports Journalists’ • Association of Great Britain • Québec City Believing that every successful partnership starts with listening, we would be delighted to hear from you. Contact: Jonny Murch, Director T: +44 (0)207 036 8082 E: jonny.murch@redtorch.co www.redtorch.co

SportsMark

How do you leverage the passion and excitement of the live sporting event and turn it into a brand and business building tool for your clients? You team up with SportsMark. SportsMark specialises in using the live sporting event as a marketing platform to grow key business to business relationships for our clients. Strategic consulting • • Sponsorship activation • Bespoke corporate hospitality Event management • • Specialising in Olympic Games, FIFA World Cup, EURO 2012, Wimbledon, Rugby World Cup and other premier global events Contact: Joanna Olszowska T: +44 (0) 207.031.8424 E: joannao@sportsmark.com www.sportsmark.com

Plus Event Marketing is an event management company experienced in creating unique solutions for brand – customer interaction through customized events as well as operating as your business partner in designing, organizing, supervising, coordinating and implemeting all forms of customer reach and corporate projects. The Plus team consists of expert project managers who value the element of experience and quality in delivering corporate and brand values to customers and employees through entertainment and hospitality. Plus Event Marketing thrives to “create memorable moments” for brands and customers through strategic planning, integrated marketing and execution. Such as; • LG-BEKO Golf Tournament 2004-2011 Istanbul • WINGS Sailing Cup Istanbul 2008 • WINGS Bosphorus Sailing Cup Istanbul 2008 • WINGS Winter Sailing Trophy Bodrum 2008 • AUDI Ski & Snowboard Championship of Turkey 2005-2008 • SNOWMASTERS Ski & Snowboard Championship Bursa 2003-2011 • WINGS Winter Cup Ski Races Bursa 2009-2010 • DOGUS GROUP Champions League 2008-2011 • DEVA GROUP Corporate Sports Games 2008

Contact: Tarık Köni T: +90 212 2682131 M: +90 533 2701091 E: tarik.koni@plus-em.com www.plus-em.com

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Sports City Award

SSC- full page printads FA - pathed.indd 1

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WNY

The Singapore Sports Council (SSC) is the lead government agency responsible for developing a sporting culture in the country. Working with the public and private sectors, SSC promotes and develops participation, excellence and industry at home and internationally. Everything we do is driven by the belief that sport contributes to the character of our people, the vibrancy of our city and the economic stability and diversity of our nation. We are your city for sports business in Asia. For more information on the Singapore Sports Council, please refer to www.ssc.gov.sg.

Corporate Leisure Ltd

Corporate Leisure Limited offers Companies and their Clients in Nigeria access to the best facilities at the world’s premier Sporting Events – the English Premiership, European Champions League, World Cups (Football, Rugby), Olympics, Golf, Tennis Championships, Grand Prix, Boxing, Cricket and Basketball, etc. Our Corporate Hospitality Package Experience have been well appreciated by our Clients and their high value Customers. Contact: Biodun Jaji, CEO T: +234-803 085 5042 E: bjaji@corporateleisureltd.com www.corporateleisureltd.com

WNY is a production company delivering project management, construction and technical services to the sporting and entertainment sectors. Our clients choose us because of our consistent approach to achieving the very highest standards of quality and the assurance of successful delivery. Our services include:Project management • Overlay construction • management and design/build Technical direction of • sponsor showcasing Contact: Ben Price T: +44 (0)203 178 2023 E: bprice@wnyproductions.com www.wnyproductions.com

Sport Resolutions

Sport Resolutions’ self-contained Arbitration and Mediation Centre is available for hire for sport and nonsport related hearings, meetings or seminars. Our comfortable accommodation comprises a hearing/board room and three breakout/meeting rooms. All rooms are light and spacious. Digital recording, telephone conferencing and wi-fi are available. Other features include catering, flexible room layouts and audio visual facilities. The centre is managed by experienced staff who understand the needs of those involved in arbitration and mediation. Contact: Sport Resolutions T: 020 7036 1966 E: resolve@sportresolutions.co.uk www.sportresolutions.co.uk

Sports Event Management The Ultimate Industry Guide

Sports Event Management: The Ultimate Industry Guide is an in-depth and comprehensive report designed to help all those involved in major sports events realise their true potential. This report helps you to navigate the huge range of opportunities around major sports events and offers practical solutions to some of the main issues facing event organisers today. This is a unique and invaluable resource that guides you through the many moving parts which make up the modern sports event. For suppliers the chance to become an intrinsic part of the team is a real one, this report has many benefits, including the knowledge to help you: • Track opportunities in major sports events Tap into the tendering and • procurement cycles Understand how to become • true event partners Balance cash versus value-in• kind contracts Major event organisers will gain powerful insights into the technical and commercial aspects of sports events. You will optimise your revenues, manage your costs and deliver what federations, broadcasters, athletes, sponsors and fans are looking for. With sports events there are no second chances. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportsevent-management-mp When calling please quote: 12145/MP

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FACILITIES & TRAINING CENTRES

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• Surrey Sports Park is one of Europe’s leading elite sports training and event venues, featuring world class facilities and host to a number of professional teams, athletes and sporting events.

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Located 40 minutes away from London at the University of Surrey in Guildford, Surrey Sports Park has a 1000 seat indoor sports arena, additional flexible spaces and sports facilities that include squash and tennis courts, artificial and grass pitches, a Health and Fitness Centre and Climbing Centre.

t. +44(0)1483 689 111 Surrey Sports Park University of Surrey Richard Meyjes Road Guildford Surrey GU2 7AD

Unique to the venue, Surrey Sports Park also offers support services including sports nutrition, accommodation and on-site sports performance testing facilities at the Surrey Human Performance Institute.

Contacts: Rob Mitchell, Events Manager e. r.j.mitchell@surrey.ac.uk Gems Leaming, Head of Projects e. g.leaming@surrey.ac.uk w. www.surreysportspark.co.uk

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SURREY SPORTS PARK

THE PREMIER SPORTS VENUE FOR EVENTS, CONFERENCES AND TRAINING CAMPS SURREY SPORTS PARK IS ONE OF EUROPE’S LEADING ELITE SPORTS TRAINING AND EVENT VENUES, FEATURING WORLD CLASS FACILITIES AND HOST TO A NUMBER OF PROFESSIONAL TEAMS, ATHLETES AND SPORTING EVENTS. Located 40 minutes away from London and surrounding airports at the University of Surrey in Guildford, Surrey Sports Park offers a unique venue which includes: • A proud and successful history of hosting teams and events including the 2010 Women’s Rugby World Cup, RFU AND RFUW England rugby teams, Harlequins RU, GB Women’s basketball team, England Netball team, England Squash team and Team Singapore. • A 1000 seat indoor sports arena, suitable for international competition in a range of sports and other corporate and non-sport related events. • Additional flexible spaces and sports facilities that include squash and tennis courts, artificial and grass pitches, a Health and Fitness Centre and Climbing Centre. • Support services including sports nutrition, accommodation, security and on-site sports performance testing facilities at the Surrey Human Performance Institute. • A dedicated events team to ensure all your requirements are exceeded. For more information visit www.surreysportspark.co.uk or email our events team events@surreysportspark.co.uk

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EVENTS

Since opening in April 2010, Surrey Sports Park has established itself as one of Europe’s leading elite sports training venues, featuring world class facilities and host to a number of professional teams, athletes and sporting events. Owned and funded by the University of Surrey at an investment of £36 million, Surrey Sports Park provides state-of-the-art sporting facilities to students and staff at the university and the surrounding community. Set in the leafy green surroundings of Guildford just 40 minutes from London and the south coast, the park has excellent transport links from the capital, Heathrow and Gatwick airports, offering an event and training venue to elite athletes, teams and sporting organisations. Designated as an official Pre-Games Training Base for the London 2012 Olympic and Paralympic games, several Olympic and Paralympic teams have trained or agreed to train at Surrey Sports Park ahead of the 2012 Games, including Antigua and Barbuda, Team

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Singapore, Nigeria, Croatia, the Spanish swimming squad and GB Women’s Basketball. After a brief look around the facility it is clear to see why Surrey Sports Park has become such a popular choice. The park boasts an impressive list of governing body standard sports facilities and equipment, including 3 multi-purpose arenas suitable for sports such as badminton, basketball, netball and volleyball. The main sports arena is also perfectly suited for international sporting events and competition, accommodating up to 1000 seats and boasting a state-of-the-art PA system, Daktronics video screen, studio areas and enabled for live television coverage. The centrepiece of Surrey Sports Park is its 50m indoor swimming pool, complete with a moveable floor, Daktronics timing system, video screen, UV treatment and a traversable boom enabling the pool to be split at different lengths for various purposes. Other facilities include a 120-station Health & Fitness Centre with the latest cardiovascular equipment and fixed resistance & free weights, multi-purpose

studios, squash courts, 12m high climbing centre and on site Starbucks, bar and catering facilities. The park is surrounded by a number of outdoor facilities, including floodlit tennis courts, a 60m sprint track, ten grass and three artificial grass pitches. Past visitors to train on the pitches include RFU England men’s rugby teams, RFUW England women’ rugby teams, Samoa rugby team, FA England women’s under 19s, England Lacrosse and Swansea City FC. The park is also the regular training base of Harlequins Rugby Union, with training, catering and physiotherapy services provided in a variety of areas at the centre. The park also regularly plays host to conferences and conventions which can be accommodated in its large arenas, main studio or smaller studios and suites. Unique to the venue, Surrey Sports Park also offers support services including sports nutrition, accommodation and on-site sports performance and medical testing facilities at the Surrey Human Performance Institute. In its short history, Surrey Sports Park has hosted a number of high profile sporting events and competitions, building strong partnerships with a number of regional, national and international teams and governing bodies. Past events include regular domestic BBL basketball and Superleague netball fixtures as the home of Guildford Heat and Surrey Storm, regular regional and national squash championships and training camps as the London and South East Centre for England Squash and Racketball and two international basketball camps and events (Eurobasket and Four Nations Invitational Tournament) with the Great Britain women’s squad in partnership with British Basketball. James Tombs, Head of Commercial and Business Operations at British Basketball commented, “I was absolutely delighted with the invitational tournament at Surrey Sports Park. We have received fantastic compliments from all of the visiting nations and should therefore recognise the hard work, commitment and professionalism of the staff at Surrey Sports Park in helping us to stage the event. It is our second year using the venue for training and playing which has been reflected in the way in which SSP has adapted to accommodate our needs and deliver excellent service.” The mix of world-class sport, catering and hospitality makes Surrey Sports Park an ideal location for major sporting events. Without doubt the park’s largest and most

prestigious sporting event came just four months after opening in the summer of 2010, when the Women’s Rugby World Cup came to England and Surrey Sports Park. More than 30,000 fans attended the 17-day tournament, with 12 teams, 468 players and staff playing, training, and staying on site at the Sports Park. Over the course of the tournament, 26 matches were played on the two £1 million state-of-the-art grass pitches inside a temporary arena of seating, catering and retail outlets, with the event broadcast live in 127 territories to a potential audience of 227 million homes. The tournament was an outstanding success, generating critical acclaim from event organisers and industry experts. Phillipe Bourdarais, Womens’ Rugby World Cup Tournament Manager at IRB, said: “In terms of organising the event it has been amazing. I think they will host more events here. It is quite a unique venue. This set up with accommodation, sports activities and training venues in one place is unique in Europe.” Rosie Williams, Managing Director at FRUW, said, “It is absolutely phenomenal. The venue had very, very high quality surfaces. The groundsmen did an outstanding job. But the key thing about the Sports Park is the people. Excellent staff were willing and able and they would not stop until we had everything that we needed. “The single venue model for international events will change the face of a lot of events going forward. Teams training, playing and living in the same venue reduces time and cost. A venue like Surrey Sports Park has a very bright future.” For further information about using Surrey Sports Park as a venue for a sporting event, training camp or conference please contact: Surrey Sports Park University of Surrey Richard Meyjes Road Guildford Surrey GU2 7AD +44(0)1483 689 111 Contacts: Rob Mitchell, Events Manager r.j.mitchell@surrey.ac.uk Gems Leaming, Head of Projects g.leaming@surrey.ac.uk w. www.surreysportspark.co.uk

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Events City of Manchester

Manchester is committed to hosting major international sports events at its world-renowned venues, while building upon its reputation as a global sports destination. Manchester works with a range of stakeholders to deliver the city’s programme of world-class events, and is hosting high-profile teams in 2012 for pre-Olympic and Paralympic training camps. Manchester is also home to a number of sports organisations, such as the International Federation of Netball Associations, British Cycling and the Professional Footballers’ Association.

Contact: T: +44 (0)161 223 1155 E: events@manchester.gov.uk www.manchesterworldsport.com

EventScotland

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Surrey Sports Park

Sport and the Role of Government

This report finds that governments look set to sustain or even increase their involvement in sport. It examines their objectives, how they fund sport and their considerations when they do so. It also provides you with a framework to evaluate public funding and identifies the different contexts in which this funding was provided. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportgovernment-mp When calling please quote: 12156/MP

SportBusiness Conferences and Events

The SportBusiness Conference and Event division is the leading international organiser of sport industry conferences, seminars and networking events. SportBusiness events are uniquely placed in the SportBusiness Group portfolio enabling us to reach the very best speakers in the industry and connect them with high-level, professional, decision making delegates. SportBusiness International magazine and the SportBusiness website (www. sportbusiness.com) enable these events to receive significant worldwide coverage. In 2011 over 2000 delegates attended SportBusiness Group events, including: Sports Marketing 360 (London, UK) Sport and New Media (Paris, France), Sport and the Social Responsibility Summit, (London, UK), The Business of Major Sporting Events (Kuala Lumpur, Malaysia) and the Sport and The City series (London). This year also saw the launch of a new series of sport industry professional development training events. To find out how you can attend, speak at, partner or host a SportBusiness Group event please contact: Luke Upton Project and Event Manager SportBusiness Group E: luke.upton@sportbusiness.com T: +44 (0) 20 7954 3439

MEDIA Sector Contents Data & Information Suppliers

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Media Owners

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New Media

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DATA & INFORMATION SUPPLIERS

SportStat systems are based on comprehensive databases that we have developed allowing us to collect, package and distribute live and historical data on all professional Rugby Union, Rugby League, Darts and Snooker to the media, journalists, broadcasters, teams, bookmakers and governing bodies.

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SportStat are the official data partners to World Snooker, the Professional Darts Corporation, the International Rugby Board, Rugby World Cup and many leading Rugby League and Union clubs, providing an innovative and flexible approach to their clientsâ&#x20AC;&#x2122; requirements.

Tackling Live Data SportStat delivers live and historical sports data to all media platforms, specialising in Rugby League/Union, Darts and Snooker

+44 (0) 1291 673710 info@sportstat.co.uk

www.sportstat.co.uk

Llancayo Court, Usk, Monmouthshire NP15 1HY. United Kingdom

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WHO WE ARE? SportStat delivers live sports data to all media platforms specialising in Snooker, Darts, Rugby Union & Rugby League. SportStat are the official data partners to World Snooker, the International Rugby Board, Rugby World Cup, the Professional Darts Corporation and many leading Rugby League and Union clubs. HISTORY Since its beginning in 2000 SportStat has played a pivotal role in the growth of interactive media. Initially the company evolved by solving challenges thrown at it. Its first aim was to improve the accuracy and speed of data available to the media within Rugby Union. In 2003 SportStat launched statRUGBY a platform that became a primary resource for all media, broadcaster and team enquiries. The beauty is that this core database with stats for over 55,000 players and 70,000 matches is constantly updated as the action happens. TECHNOLOGY Key to achieving our goals has been the continued investment in not only the staff but new technology. SportStat clients can be assured that they are getting both the latest systems and value for money. All of our programmers and developers are Microsoft Certified Professionals. THE FUTURE SportStat are in the enviable position of being able to supply ‘Detailed Data’, live from venue across Rugby Union, Rugby League and Snooker. Our statistics packages have been tailored for a wide range of industry

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requirements. They offer so much more than our competition, so if you are looking for an edge then contact us for a demonstration. Our systems have been developed specifically to satisfy the needs for the sports industry. Our Content Management Systems and automated data services ensure that resources can be more efficiently managed. Our websites are not only about providing a superb web presence. Our data integration drives live match information straight to the fans, in turn this is utilised to host added and compelling content both improving the user experience and the commercial profile to prospective partners. We pride ourselves in being able to adapt to our clients’ requirements, evolving as trends and technologies change and providing an unparalleled level of support. MISSION Our company will deliver sporting intelligence via integrated solutions, to a worldwide audience as it happens. VISION We aim to be recognised as the leading sports data provider, embracing technological advances to create the most comprehensive sports data solution for our global audience. VALUES Honesty – We deliver what we say, when we say Friendship – We will work together, for life Integrity – Sports data has no value unless it’s accurate – we pride ourselves on this above anything else Trust – Our clients have complete confidence in our ability to adapt, create and deliver to their requirements

PLEASE FIND LISTED BELOW A NUMBER OF AREAS THAT WE SPECIALISE IN: Design Specialists in the development of websites and mobile applications for sports clubs and governing bodies, delivering data to their supporters. Hosted Solutions We offer a wide range of white label solutions vfor live scoring and statistical display. XML Data Feeds Live XML Feeds are available for all of our sports to ensure you are up to date at all times. Information Systems Specialists in the design and development of Sports Information Systems to collect, store and process sports data. Event Services For each of the sports that we cover and those we donâ&#x20AC;&#x2122;t for that matter, SportStat are well placed to provide a complete Event Service to include System Development and Integration, Data Merging, Accreditation, Live Scoring, Media Guides and Website. Media Guides Event Media Guides can be produced directly from our sports databases providing complete profiles of all participants as well as a full historical breakdown. Media Manager Media Manager is available to select clients to help them generate branded documentation in PDF Format that can be saved, printed and distributed to their own clients. We provide live coverage and real time statistics to broadcasters, media, clubs and fans: RUGBY Aviva Premiership RaboDirect Pro12 League LV= Energy Cup Heineken Cup Challenge Cup Super 14 ITM Cup Currie Cup Top 14 Super League SNOOKER 12 PTC Tournaments Wuxi Clasic World Open

Seniors World Championships UK Championships The Masters German Masters Shoot Out Welsh Open PTC Finals China Open Shanghai Masters Brazilian Masters DARTS Coverage from selected matches of both televised and non-televised matches from the PDC Tour 2012.

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Media SMG Insight

TVSPORTSMARKETS

STATS

Ultimate Sports Websites

STATS is the worldâ&#x20AC;&#x2122;s leading sports technology, data and content company, with offices in twelve countries covering all major sports leagues, worldwide. STATS provides real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation and SportVU technology. Today, STATSâ&#x20AC;&#x2122; worldwide client network of media companies and professional sports leagues and teams utilize a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis and tactical coaching tools.

T: + 1 800 583 2100 E: sales@stats.com www.stats.com

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wTVision has a scalable solution, ranging from small one-time events to whole championships broadcast in HD and in stereoscopic 3D. With offices in Portugal, Spain, Belgium, UAE and Brazil, wTVision develops solutions for 40 sports in 25 countries. Contact: Paulo Ferreira M: +351 96 205 25 82 E: info@wtvision.com www.wtvision.com

We have reviewed hundreds of sports websites to select the top 100 online destinations. The result is your guide to creating a winning online proposition for sport. To order this report or request a free copy of the synopsis please call T: +44(0) 207 954 3514 and quote code 12161/mp or visit www.sportbusiness.com/ uswmp2012

TV Sports Markets is the leading publisher on news and analysis about the audiovisual sports rights sector. Reporting on the sector for 15 years, it is widely acclaimed as the most accurate and in-depth provider of information in the industry. TV Sports Markets has built its reputation on the fortnightly newsletter which delivers its readers exclusive news, analysis and data on television sports rights deals from around the world every two weeks, providing hard-toget expert information which is unrivalled anywhere in the industry. This professional newsletter is a must-buy if you want to excel in the business of television sport, if you want both the news and the in-depth understanding of key developments across the world, not to mention comprehensive analysis on what was paid by broadcasters for the rights to key sporting events. And now TV Sports Markets brings you a number of other services to complement the newsletter, including a new daily news service, breaking the news as it happens, as well as free webinars where our analysts and external experts get together to give you their insight on key developments. And all our content will be delivered by the new TV Sports Markets app, meaning you can read the news wherever you are and whenever you want. For further information: T: +44 (0) 207 484 3483 E: paul.santos@tvsportsmarkets.com www.tvsportsmarkets.com When calling please quote: 12MVP-MP

For more information, please contact: Paul Santos Tel: +44 207 954 3483 paul.santos@tvsportsmarkets.com www.sportbusiness.com/mediaconsumption-mp and quote 12514/MP

Global Sports Media Consumption Report 2011 Analysis of sports media consumption and preferences across eight of the world’s major markets

MEDIA OWNERS

The Eurosport Group is Europe’s leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, broadcasts in 20 languages and reaches 125 million homes across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2 broadcasts to 52 million households in 17 languages across 47 countries. Eurosport.com, Europe’s n°1 online sports destination, has 15 million unique users per month (comScore) across an international network of sports websites in 11 languages.

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Contact: Heather Bowler t. +33 1 40 93 80 00 e. sportbusiness@eurosport.com

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Eurosport: All Sports. All Emotions. All Screens. Founded in 1989 as a sports TV channel, Eurosport has evolved with the changing sports broadcast media environment to become Europe’s leading sports entertainment group. The group’s presence is now worldwide, stretching from Europe to the Middle East and Asia-Pacific. The group boasts seven TV channels, an international network of 14 websites in 11 languages and a pioneering mobile platform. The group also includes Eurosport Events, an events production, management and promotion arm, as well as a TV rights distribution agency. Eurosport is a licensing agent for some of the most prestigious sporting organizations, including the USTA, Tennis Australia, FIA and UEFA. Eurosport’s expertise in live sport, its leadership in global sports media, its pioneering approach to new technologies and its work with federations and associations, have put the group firmly at the vanguard in Europe and beyond. Live Sport & Expertise The lifeblood of the Eurosport Group is live sport and it brings fans live coverage of the greatest events such as the Tour de France, tennis Grand Slams and the FIS World Cups and World Championships across the group’s different media platforms. Live broadcast on the Eurosport and Eurosport 2 channels totals over 5,000 hours, while live results, real-time

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news and updates will be a central part of the group’s online and mobile platforms. Why such a commitment to live? Live sport means emotion and suspense and provides fans with highest emotional interaction and the greatest possible entertainment experience. To complement its live coverage Eurosport works with top international expert consultants and commentators, including Arsene Wenger, Rafael Benitez and Mats Wilander. London Calling Eurosport has been the Official Pan-European Olympic broadcaster since 1992 and was the first channel to broadcast the games 24/7. London 2012 will be the 12th consecutive Olympic Games on Eurosport. With roundthe-clock coverage Eurosport will bring over 400 hours of top Olympic coverage, with 13 hours of live each day. During, and in the run-up to, next year’s games, Eurosport will welcome Olympic champions Pieter Van Den Hoogenband and Maurice Greene to lead a dream team of star consultants and ambassadors. All Screens New technologies have a major part to play in the group’s business strategy. When it comes to enhancing the broadcast experience, Eurosport continues to invest in HD and 3D, which are today

bringing spectacular images from live events. In 2011, Eurosport was the first broadcaster to bring the tennis French Open at Roland Garros in 3D to consumers throughout Europe. Eurosport will continue to be at the forefront of new technology to enhance the television viewing experience. TV is core to the live philosophy but new media has its part to play too. Eurosport has invested to develop new mobile sports apps for iPad, iPhone, Android and BlackBerry, as well as a Player service, which all give fans more control and more exciting live content. Online, Eurosport is the leading digital sports destination in Europe thanks to eurosport.com’s comprehensive network of online portals, which includes 4 EurosportYahoo! co-branded sites in Germany, the UK, Italy and Spain. Diversity in action Eurosport has a strong and diverse programme line-up of over 120 sporting disciplines, which reflects its deeply rooted international culture and dedication to sports federations and organisers to cover the widest variety of sporting events. Eurosport is home to major events such as tennis Grand Slams (Australian, French and US Opens), cycling (Tour de France, the Giro and the Vuelta), wintersports (alpine skiing, ski-jumping, biathlon), motorsports (WTCC,

IRC, Le Mans), but also broadcasts a diverse range of sports tailored to the needs of individual markets across Europe Bundesliga football, summer Olympic sports, snooker, snowboarding – Eurosport has a complete content offering. Power of the platform In just over 20 years Eurosport has firmly established itself at the forefront of European broadcasting. Today, it boasts the No.1 pan-European TV channel, which is broadcast in 20 languages reaching 125 million homes across 59 countries. Beyond Europe, in the Asia-Pacific region, Eurosport reaches 17 countries. Eurosport’s network of 14 websites in 11 different languages spreads from Europe -- where it is the N°1 online sports destination and is visited by an average of 5 million unique users per month (comScore) -- to the MENA region and China. Eurosport’s mobile apps are enjoying worldwide success with 5 million downloads for the iPhone sports news app. Eurosport recently launched the new multi-language Livescore app for iPhone, which provides fans up-to-the-minute scores, results and alerts from live matches across 7 sports. Building on innovation and expertise, the Eurosport Group is perfectly positioned as a leader in Europe and has become a reference for sports entertainment around the globe.

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media Eurosport

The Eurosport Group is Europe’s leading sports entertainment group. Eurosport, the n°1 panEuropean TV channel, broadcasts in 20 languages and reaches 125 million homes across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2 broadcasts to 52 million households in 17 languages across 47 countries. Eurosport.com, Europe’s n°1 online sports destination, has 15 million unique users per month (comScore) across an international network of sports websites in 11 languages. Contact: Heather Bowler T: +33.1.40.93.80.00 E: sportbusiness@eurosport.com www.eurosport.com

FIM

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TTXGP

The TTXGP World Championship is the first and leading zero carbon motorcycle series. Founded on the Isle of Man TT in 2009, it is now on 3 continents; 13 races and TV to a 100m+ audience. TTXGP links motorsport with climate change, alternative power, innovation and thrilling trackside action. It is a truly global platform for thought leadership; developing the next generation of technologies, riders and fans. It’s a new day. Be part of it. Contact: T: +44 (0)870 445 0111 E: Partnership@egrandprix.com www.egrandprix.com

The Business of TV Sport

This report looks at the strategies, business models and trends behind arguably the most lucrative revenue stream in sport. The report includes a large number of case studies featuring rights properties such as English football’s Premier League, cricket’s Indian Premier League, Formula One motor racing, UEFA Champions League, the Olympic Games, the IAAF Diamond League, France’s Ligue 1 and the Dutch Eredivisie. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/ tv-sport-mp When calling please quote: 12511/MP

TVSPORTSMARKETS TV Sports Markets is the leading publisher on news and analysis about the audiovisual sports rights sector. Reporting on the sector for 15 years, it is widely acclaimed as the most accurate and in-depth provider of information in the industry. TV Sports Markets has built its reputation on the fortnightly newsletter which delivers its readers exclusive news, analysis and data on television sports rights deals from around the world every two weeks, providing hard-toget expert information which is unrivalled anywhere in the industry. This professional newsletter is a must-buy if you want to excel in the business of television sport, if you want both the news and the in-depth understanding of key developments across the world, not to mention comprehensive analysis on what was paid by broadcasters for the rights to key sporting events. And now TV Sports Markets brings you a number of other services to complement the newsletter, including a new daily news service, breaking the news as it happens, as well as free webinars where our analysts and external experts get together to give you their insight on key developments. And all our content will be delivered by the new TV Sports Markets app, meaning you can read the news wherever you are and whenever you want. For further information: T: +44 (0) 207 484 3483 E: paul.santos@tvsportsmarkets.com www.tvsportsmarkets.com When calling please quote: 12MVP-MP

NEW MEDIA

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media Digital Ink

digital ink designs, programmes, hosts and manages professional sports websites. Clients include London irish, Charlton athletic, London Wasps, Powerboat P1, the european institute of Golf Course architects, aldershot Town FC and many others. as well as complete websites, the company has proven experience in providing social networking solutions, ezine management, online advertising and revenue generation to a variety of different sports organisations. if you have a new media project and want to take it forward, please contact us. Contact: T: 08434 532 650 E: info@digital-ink.co.uk www.digital-ink.co.uk

Infront Sports & Media

infront has a dedicated competence centre for the distribution of digital media sports rights – providing services to major web, mobile and iPTV players and telecoms. The milan-based digital media and post-production unit offers a variety of tailor-made new media services and broadcast programmes. This service helps rights owners, such as sports federations and leagues, exploit existing media rights more effectively by exposing sports to a highly targeted viewing group and thus increasing their audiences. Contact: T: +39-02-77 11 21 www.infrontsports.it

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Eurodata TV Worldwide

eurosport.com

Europe’s N°1 online sports destination eurodata TV Worldwide is the leading international TV audience research and market intelligence company providing TV ratings and objective and independent analysis and insight to sport and entertainement audiences. Part of mediametrie, the French peoplemeter operating institute based in Paris, the company is working with some of the sport’s world’s leading names. as the unique one stop shop for official ratings and programming details for more than 3,000 channels and 80 countries over five continents, eurodata TV Worldwide offers a wide range of services to help its clients successfuly market TV programmes and monitor their broadcasts. Our clients can access our audience databases through myeurodata TV, a powerful tool which enables them to generate multi-country audience reports.

Contact: Louis Mauran Head of Sport Services T: +33 (0)147 583 656 E: lmauran@eurodatatv.com www.eurodatatv.com

eurosport.com is the most comprehensive sports network, featuring 14 websites, in 11 languages. it provides more news, more live results and data, from a broader range of sports, than any other digital platform. eurosport.com delivers breaking news live and in real time on all events that matter to fans. Whatever device you’re using - laptop, tablet or mobile - and wherever you are, eurosport.com keeps you in touch. Contact: Arnaud Maillard T: +33.1.40.93.80.00 E: sportbusiness@eurosport.com www.eurosport.com

Global Sports Media Consumption Report

TVSPORTSMARKETS The first edition of this annual report by PeRFORm, KantarSport and TV Sports markets will allow you to gain an understanding not only of general trends and consumption patterns across the globe but also the variations between different markets, making the report a must-have for any executive whose business is related to sports media coverage. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/mediaconsumption-mp When calling please quote: 12514/mP

media STATS

STATS is the world’s leading sports technology, data and content company, with offices in twelve countries covering all major sports leagues, worldwide. STATS provides real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation and SportVU technology. Today, STATS’ worldwide client network of media companies and professional sports leagues and teams utilize a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis and tactical coaching tools. T: + 1 800 583 2100 E: sales@stats.com www.stats.com

Ultimate Sports Websites

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Mobile Apps for Sport

It is one thing to agree that mobile applications offer a new vision of sport in the future but what do you do about it? Mobile Apps for Sport provides a valuable 5-step approach to exploiting this new opportunity including: 1. 2.

3. 4.

Conceiving a winning mobile sports application Exploiting a mix of commercial models to fund development and delivery Positioning a mobile app alongside your web strategy Commissioning application development – moving from design to reality Marketing your app on iTunes and elsewhere

Mobile Apps for Sport contains everything you need to ensure you are not left behind in the land grab that is currently going on. Readers of this comprehensive report will gain: • Lessons learned from early adopters experiences Powerful commercial models • for commercial mobile apps • Insights into how a new generation is engaging with digital content • Keys to successful rollout of mobile video on iPhone and iPad • Winning case studies from leading sports and media properties For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/ mobile-apps-mp When calling please quote: 12150/MP

SportBusiness Communications

Are you looking to grow your sport, increase your audience and boost your sponsorship and media rights? SportBusiness Communications works with several leading sports organisations to do just that. We have helped attract new sports events to Doha with an official magazine for the Qatar Olympic Committee; our digital publishing work with European Aquatics won an award in the prestigious UK publishing awards; and our new iPad magazine for International Fencing is breaking new ground in sport. Alongside digital publishing SportBusiness Communications works with organisations on social media strategies to engage with existing and new fans. Our reach into the world of brands and broadcasters also helps our clients approach new sponsors, event hosts and broadcasters. As a client of SportBusiness Communications, our clients enjoy numerous extra benefits and a personal service that is open to you too. We work hard to help our clients achieve their aims in the business of their sport and would love to work with you. To see a portfolio of our award-winning work or talk about iPad, PC magazines, targeted campaigns and video showreels contact: Phil Savage E: Phil.Savage@SportBusiness.com T: +44 7778 635 836

PROFESSIONAL SERVICES Sector Contents Athlete Management

174

Insurance & Risk Management

176

IT, Software & Technology

182

Lawyers

187

Management Consultants

191

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ATHLETE MANAGEMENT

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Inter Sport Clube Sports association representing sports institutions and personals in athletics including: Career management Sponsorships Athlete promotion and marketing Race schedule Travel schedule Coach seminars and conferences Training camps in Algarve Sportsmarketing projects Events management We provide our clients with best events according to their training and competition goals maximizing their achievements’ profit. “School of movement” is promoted by T&F Coaches included at our database. Contact: Dr Jose Praia T: +351917270739 E: intersportclube@netcabo.pt

Professional Sports Group

Professional Sports Group is a dynamic and results driven client management agency. With commercial, marketing and sports expertise in-house, PSG works with exceptional talents to maximise their sporting and commercial potential. Clients include the Brownlee Brothers, Tom Daley and Sir Matthew Pinsent. We work collaboratively with a wide range of commercial partners and have an in-depth understanding of sponsor’s needs. Contact: Richard Downey (UK) T: +44 1276 858930 E: richard@profsports.com Jamie Cunningham (International) T: +971 2 441 8122 E: jamie@profsports.com www.profsports.com

The Future of Sports Marketing

Analysing the key issues facing the sports marketing business, this essential report offers solutions which can be used to negotiate these challenges. You will benefit from expertise and opinions backed by interviews and case studies from: Leading brands and sponsors • like McDonalds, Castrol and HSBC Rights-holders such as • the International Olympic Committee, the England Football Association and the NBA • Top sponsorship agencies and consultants. The Future of Sports Marketing is written and compiled by top writers, industry observers and journalists covering the sport business industry. It teaches you to harness the powerful opportunities provided by the internet and mobile technology so you can ensure that you’re ahead of the game. Published in late 2008, this report has been updated to consider today’s difficult financial market with an additional chapter on Sports Marketing after the Credit Crunch - now included free when you order the Future of Sports Marketing. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/sportsmarketing-mp When calling please quote: 12138/MP

Sponsorship Works 2011

With 21 brand new sports sponsorship case studies from some of the biggest brands, agencies and properties in the world, you get a rare behind the scenes look at full sponsorship campaigns from planning through to evaluation. To help you maximise your sponsorship potential, each case study is broken down so you can see the details of the strategy behind the sponsorship, what the brand set out to achieve and why the property was chosen. We show you the anatomy of the deal and focus particularly on how it was activated and measured so you can see what works and what doesn’t to avoid any pitfalls and mimimise your own risks. Sponsorship Works 2011 demonstrates the power of sports sponsorship across a number of different sectors, including financial services, consumer electronics, beverages, energy, insurance and online gaming. This is an essential report and will serve as an invaluable reference manual for anyone involved in sports sponsorship or marketing. For further information: T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/ sponsorship-works-mp When calling please quote: 12170/MP

175

INSURANCE & RISK MANAGEMENT

Airton Risk Management Giving you certainty â&#x20AC;&#x201C; win, lose, or draw We offer our clients the ability to eliminate the financial risk of future uncertain events. Our speciality is sports and we have a world class risk management team to help you with pricing your sports related risk. If you are a professional sports organisation, sponsor, or retailer wanting to eliminate the impact of player bonuses or money back promotions we can help. Airton Risk Management is a division of Paddy Power plc

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Airton Risk Management Airton House Airton Road Tallaght Dublin 24 Ireland Rod Oâ&#x20AC;&#x2122;Callaghan +353 1 656 3958 +353 1 656 3970 e. rocallaghan@airtonrisk.com w. www.airtonrisk.com

GivinG you certainty - Win, Lose or DraW

Airton Risk is a division of Paddy Power PLC and is the market leader in hedging sports risk. We give you budgeting certainty to ensure you win no matter what the result! • Hedge performance related bonuses at a fraction of the cost. • Cover bonus endorsements normalising the Profit and Loss account • Create innovative promotions to drive sales and customer retention • Protect media rights revenues if a team doesn’t qualify for a major tournament • Develop sports skill contests for fans with headline grabbing prizes e.g Hit the crossbar to win £1million.

Tel: + 353 (0) 1 656 3958

Fax: + 353 (0) 1 656 3970

Airton House, Airton Road, Tallaght, Dublin 24, Ireland. Email: rocallaghan@airtonrisk.com Web: www.airtonrisk.com 177

PROFESSIONAL SERVICES

GivinG you certainty Win, Lose or DraW

Who are We?

Airton Risk Management is a division of Paddy Power plc which is quoted on the London and Dublin Stock Exchanges. We have a world class risk management team that are experts in pricing sporting events and assessing the likely outcomes. The team currently manages sports risk on stakes of approximately €2 billion per annum.

What We Do?

If you are a professional sports organisation, club, sports sponsor or retailer, our services can help you. We provide contracts that offset any financial risk inherent in the outcome of a sporting event.

our proDucts

1. Player Bonus Cover – designed for clubs, associations and sponsors 2. Conditional rebates – designed for retailers 3. Revenue Protection Hedge – For rightsholders 4. Sports Skill contests – Hit the crossbar from the halfway line to win £1 million 5. Hole in One cover – designed for corporate golf days

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What are the benefits of usinG our services?

1. We specialise in Sports and have done so for over 20 years 2. We give you budgeting certainty for a fraction of the payout 3. We offer value for money 4. Pricing requests are free, quick and without obligation 5. We have the ability to offer significant risk capacity 6. We offer legally enforceable contracts 7. We pay returns directly to clients’ bank account within seven days.

case stuDy exampLes: • If we win the Premier League, the players receive £5 million in bonuses (Clubs and Sponsors) • Spend £100 in store and if England win the world cup get your money back (Retailers) • Hit the crossbar from the half way line to win £1 million

contact airton risK manaGement Rod O’Callaghan

David Lyons

Tel: +35316563958 Email: rocallaghan@airtonrisk.com Web: www.airtonrisk.com www.paddypowerplc.com

Tel: +35314049636 Email: dlyons@airtonrisk.com Web: www.airtonrisk.com www.paddypowerplc.com

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PROFESSIONAL SERVICES Airton Risk Management

Doodson Sport

We are a specialist insurance adviser to all facets of sport working with; Individuals | Teams | Clubs Leagues | Associations & Governing Bodies | Professional Services Support Industries We understand the unique risks that sport can bring and have insurance solutions based on over 40 years experience. When we work in a particular sport we feel it is vital that we are an intrinsic part of its fabric. This way we can truly understand the exposures our clients face and provide the best outcomes for them. Contact: T: +44 (0)161 419 3000 F: +44 (0)161 419 3030 E: info@doodsonbg.com www.doodsonsport.com

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SportBusiness in Numbers Vol. 5

SportBusiness in Numbers allows you to benefit from valuable, hard-to-find data and insight from the top research consultancies across the world. You will gain access to essential data in sports finance, sponsorship, events and TV rights - this report is the musthave reference resource for serious professionals in the industry. This report answers your questions on: • How much money will be invested in sports sponsorship across the world in 2014 • What price broadcasters pay to show sports events and how many people watch them • The key demographic statistics for visitors to the world’s most popular sports websites • How many football fans follow an English Premier League football club in India and China • What the participation rates of football, swimming and cycling are in Kuwait.

Next Generation Strategies for Title Sponsorship and Naming Rights

This comprehensive resource is designed to help both buyers and sellers develop a cohesive strategy from start to finish. You will be presented with the key influences and data to drive the decision making process, exploring the best, as well as the worst, examples of naming rights and practice from different sports and territories from around the world as well as identify market trends. Benefit from key numbers in over 50 charts including: • Top deals done by sector, sport and country • Most valuable deals over the past 5 years • Proportions of named stadia in different sports and markets • Naming rights and title sponsorships by value and asset type As an optional extra, we are also offering a package of slides summarising the key knowledge in the report.

Whether you’re preparing a pitch to new clients, creating new strategies to develop your business or need benchmark data to help you close a deal, this report provides an unrivalled compilation of data which you will continue to use on day-to-day basis.

For further information:

T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/ sportbusiness-numbers-mp When calling please quote: 12174/MP

T: +44 (0) 207 484 3514 E: infoteam@sportbusiness.com www.sportbusiness.com/titlesponsorship-mp When calling please quote: 12167/MP

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“SportBusinessand International is a highly-respected ➜ Comprehensive reliable data ‘SportBusiness International is the Economist and Newsweek magazine for its in-depth insight, information and analysis ➜‘SportBusiness Exclusive discounts products International is the Economist combined for those in on theSportBusiness sports industry. A must and readNewsweek for of the global sport sector. A great publication for anyone potentialfor companies to invest in the industry.’ combined those inlooking the sports industry. A must read for that calibrates the future development of the world’s major Chris Guinness, CSI – CEO, IMG Senior Vice President potential companies looking to invest in the industry.’ ‘SportBusiness International is the Economist and Newsweek deals and intelligence reports within the business of sport.” Business Development & Acquisitions combined for those in the sports industry. A must read for Chris Guinness, CSI – CEO, IMG Senior Vice President - Laurent Colette, Marketing Director, FC Barcelona Business Development & looking Acquisitions potential companies to invest in the industry.’