Oxbow presskit SWITCH SS 12

OXBOWSWITCH.COM

History of passion To ride is to be passionate about nature Founded in France in 1985, Oxbow was born from the meeting of boardsports aficionado Fabrice Valéri and fashion stylist Isabelle Cachot.

The brand was developed alongside the greatest athletes, like Laird Hamilton, pioneer of tow-in surfing, kitesurf, foilsurfing or more recently stand-up paddle surfing. For 25 years, Oxbow has never stopped exploring new territories and following riders on their craziest projects.

2

Thanks to their close contact with these athletes, who cover all disciplines (surf, snow, kite, freestyle skiing or windsurfing), from the very beginning Oxbow has created products that combine quality, technicality and creativity.

Giving riders the chance to live their passion for boardsports, without restraints and respecting their playground, Nature. This is Oxbow’s raison d’être.

Because nature will always be stronger than humanity.

HOME SWITCH HOME

4

Keeping riders radical...

A product line that addresses boardsports through the prism of its followers: exceptional, creative riders who develop freely to turn the elements playing field.

Riders who do not hesitate to rock the boat, or ruffle some feathers, to pitch their own point of view with an authentic twist. For them, nothing is more important than radical progression and continual reinvention.

This line, dedicated to hardcore devotees, will be destributed exclusivelly in specialized stores.

5

6

7

surf

surf

TEAM

RIDER

MATT MEOLA

LUCIA

martino

KAI LENNY WATERMAN

9

10

11

12

16

17

18

19

20

21

Page 6-7 : T Shirt SANTIAGO Cap SAO - Belt SALEM

Page 20 : Boardshort SERRA

Page 10-11 : T Shirt STOCKTON Short SEATTLE Page 21 : Boardshort SANTO Boardshort SUMPANGO

Page 2-Reversible T shirt SABANITA

Page 12-13 : T Shirt SALINA Boarshort SPRING

Page 16-17 : Reversible shirt SOMOTO Page 18-19 : Sweat SALVADOR

Find retailers & shops on oxbowswitch.com

OXBOWSWITCH.COM