Portfolio Peter Assentorp
Project 1
Issuu Reading Experience Issuu is the world's largest digital publishing platform. It's visited by more than 100 million people every month. The projects main goal was to create a responsive reading experience. I did all the UI, UX, Visual and Interaction design for the project. I choose a simple flat design look to make the publication be the hero of the interface. I spent a lot of time trying to make the UI feel as unobtrusive as possible to let the content shine. I did a lot of small interactions like removing the UI when you dragging around in the interface to fading out the UI if your reading to accomplish that. I used Sketch for main design work and HTML/CSS/ Javascripts to prototype interactions.
Project 1
Mobile
Project 1
Desktop
Project 1
Desktop - Find Feature
Project 2
Find In Publication Video As part of releasing a new feature called “Find In Publication” for the Issuu Reading Experience. I was tasked to do a marketing video of the feature. The goal was to raise awareness about the feature on social media and in email campaigns. It was important for the video to follow brand guidelines which made typography and colors somewhat restrictive. I came up with the idea and concept for the video and did everything from the storyboard to the motion and visuals. I used Sketch for some of the visual work and put everything together in After Effects.
Project 2
Find in Publication - Video
Click to Play (Opens youtube link)
Project 3
Issuu iOS app The projects main goal was to improve information architecture for the entire app and to create a more accessible color scheme. To improve the IA I created three main tabs in the app. Home, Search and Me. I then started grouping screens in a huge Sketch document to figure what fitted best under each tab. I did all the UI, UX and visual design for the new look. I chose to follow Apples human interface guidelines to make a familiar experience for both new and current users. I used Sketch for all IA layout and for visuals and after effects for interactions.
Project 3
Reader
Project 3
Me
Project 3
Publication List
Project 4
Issuu Android app The projects main goal was to improve information architecture for the entire app and to create a more accessible color scheme. I did all the UI, UX and visual design for the new look. In order to make the app feel as native and familiar as possible I followed Material Design guidelines. I used Sketch for laying out the information architecture and for all the UI work. I used After Effects for the interactions.
Project 4
Reader
Project 4
Me
Project 4
Home
Project 5
Sportmonda Sportmonda is a webshop that let you design your own match kit for your football team online. The goal was to make it as easy for anyone in the target audience(male 18-38) to design their own kit on any device. As a former footballer I knew that footballers want to visualize the clothes before buying. I designed the interface as a “WYSIWYG” experience that gives the user the ability to see and customize everything with ease. All UI/UX and interactions was designed in the browser(HTML/CSS) with a mobile-first approach.
Project 5
Mobile
Project 5
Desktop
Project 6
Comwell Re-branding (2014) Comwell is a danish hotel chain that owns and operates hotel, spa and conference centers primarily in Denmark. The goal was to give Comwell a new rebranded website and build a new booking flow. I did all the UI/UX of the booking flow and the visuals for their re-brand. The color scheme I chose was based on “Earthly” colors as most of Comwells locations are based in nature rich environments. The design was done in Photoshop.
Project 6
Color Palette
Project 6
Frontpage
Project 6
Booking Search
Project 6
Desktop