ZOOM

ITALIAN STYLE

Lorenzoni continua il suo cammino nella maglieria, tra ricerca stilistica e cura nella scelta di pregiate materie prime, ponendo attenzione ai mercati di riferimento e alla sensibilità nell’innovazione sostenibile

Valeria Oneto

Tradition, craftsmanship, quality and sustainability: those are the values on which Maglificio Liliana, a Brescia-based company of quality artisanal knitwear, has founded its success lasting for more than 50 years. Initially thanks to the work and the pioneering vision of Egidio and Liliana Lorenzoni, who then passed the helm to their children Andrea, Elisa and Monica. Today the three brothers lead the family business with enthusiasm, modern skills and an open look at the world. Maglificio Liliana, which continues to be rewarded by turnover figures, steadily growing in percentage by about 20/30% per year both in Italy and abroad, has also two other brands: Montechiaro, high-end knitwear manufactured with luxury yarns and 3D processing, and Impulso, a label with a sportive DNA that is inspired by the sea. The Lorenzoni collection, however, is characterized by luxury materials and evokes a contemporary and sophisticated taste. Knit items are made with high end natural yarns such as cashmere, silk and extrafine merino wool. All knitwear are strictly made in Italy and km 0, with a great attention to preserving the artisanal heritage of the territory. Sustainable development has become one of the main strategic focus of the Brescia-based company, with a series of initiatives for environment and society preservation. In primis the research and the choice of renewable,

Under: images from the new Lorenzoni FW 23/24 collection themed “Italian style”

Sweater with diamond pattern in cashmere with vintage treatment

Sweather with braid pattern in cashmere with vintage treatment

Above: images from the FW23/24 collection

recyclable, reusable and biodegradable yarns. It is also important to emphasize that the production and logistics hub is entirely powered by renewable energy obtained through photovoltaic systems, with state-of-the-art machinery which works faster and with great energy savings.

RESEARCH KNITWEAR For the FW 23/24 season Lorenzoni launches the theme of “Italian style.” A storytelling perfectly told by the collection’s photo campaign, shot in Italy and more precisely among the hills and the vineyards of Tuscany. Respect for the environment and for nature, valorisation of craftsmanship and a conscious and essential attitude towards dressing: these are the concepts at the basis of the collection signed by the Brescia-based brand. The richness of this heritage is reflected in a collection that puts at the centre the high end quality of yarns, all selected from the most exclusive Italian spinning mills. The materials chosen for the garments are the result of a continuous and careful research. Eco cashmere made from recycled fibres, and the finest blends of cashmere and silk, or wool and cashmere, are interpreted through complex processing, designed to enhance their characteristics. Like the “vanisé” effects which give depth to the base of the item, or the elaborate braids with three-dimensional effects which give movement to the surface of the most basic pullovers. Or else, among the used techniques we find the special dyeing process giving to cable-knit and ribbed sweaters a unique vintage feel. The dropped knit, seamless, crater-neck sweater is a soft and seductive item dyed in a sophisticated lilac shade, a trendy colour that tells a new story, with an eclectic and transversal fit, looking to the future.